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How can AI solve the marketing challenges of today—and help you get ahead? Our Chief Experience Officer, John Deely, offers some practical advice on the latest episode of the #HealthyPerspectives podcast.
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You can’t believe everything you read about AI in healthcare marketing. So join us for our latest episode of the #HealthyPerspectives podcast to bust some of the most common AI myths.
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How can brands tell more authentic, compelling patient stories? In this episode, we get tips from 2 of our creative directors on capturing content on and off set and the importance of diversity both behind and in front of the camera.
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What’s the difference between a good patient story and a great one? In our latest podcast episode, we get tips from 2 of our creative directors on what makes for an amazing shoot and more.
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How can smaller brands with limited media budgets make a meaningful impact?
In the latest episode of the Healthy Perspectives podcast, we talk with Ilyssa Berger, a Creative Director at Patients & Purpose, about an impactful campaign highlighting period poverty in the US. Learn how a powerful brand voice, social media savvy, and community collaboration helped the campaign reach more than 32 million people—with no media spend. Give it a listen!
#HealthyPerspectives #periodpoverty #periodpositivity #poweraperiod #nomoresecrets[
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How do you get started with omnichannel, and how could it automagically transform your healthcare brand?
In the latest episode of the Healthy Perspectives podcast, we talk with Katie Manty, VP, Omnichannel Strategist at Omnicom Health Group’s Omnichannel Center of Excellence, and discuss how taking meaningful steps toward omnichannel can help you reach your marketing goals. Give it a listen!
#HealthyPerspectives #omnichannel
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Since 2020, patients and healthcare professionals have been listening to more podcasts than ever before. So, in this latest episode of the Healthy Perspectives podcast, we talk with P&P Strategy & Innovation lead, Steph Parker, about how healthcare brands can capitalize on that trend. Give it a listen here!
#HealthyPerspectives #podcasting #podcastmarketing
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We often think of recovery as something patients (hopefully) do. But where does the recovery process fit in our lives?
In the latest episode of the podcast, we hear from Nick Propper, CEO of Impact Human Performance, as he talks about his unique approach to recovery and how it can be applied to our everyday lives.
Listen to our hosts, Martin Kearton and Angelica Kopiczko, chat with Nick.
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2021 was another year full of challenges and opportunities. In today’s episode of the Healthy Perspectives Podcast, we talk about some of the ups and downs we felt in 2021, personally and professionally.
Hear from folks at P&P about what they took from the past year and what they are looking forward to in 2022. From pushing the boundaries of healthcare marketing to helping improve patients' relationships with their healthcare teams, we’re excited about what this year has to offer.
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Did you know that it’s still possible to connect with patients even when they don’t know their ABCs? Communicating with children about an illness or disease can be difficult, especially when it’s hard for them to even understand why things are happening in the first place.
In the latest episode of Healthy Perspectives, our hosts Martin Kearton and Angelica Kopiczko chat with child life specialist, Jessica Parise. Jessica takes us through the different ways to overcome communication barriers in pediatrics as well as communicating with parents of young patients. Give it a listen here!
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In the latest episode of Healthy Perspectives, our host, Kate Rubin, is joined by Patients & Purpose's EVP, Director of Digital Experience, John Deely and SVP, Associate Creative Director of Social, Patrick Lupinski to talk about how COVID-19 accelerated the need for innovative tech like virtual reality and that with ideas like social+ it’s important for healthcare marketers to think beyond the social platform when communicating with their audience.
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Check out the latest episode of Healthy Perspectives and hear Gena talk about how the conversation about DE&I in the workplace has changed and why it’s important to create a supportive work environment.
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In the latest episode of Healthy Perspectives, our host, Kate Rubin, is joined by Patients & Purpose’s UX lead, Lauren Walliman, to chat about her work in making digital products and content accessible to users of all abilities.
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In the latest episode of Healthy Perspectives, we meet Drew Mendelow who at 13, after being diagnosed with type 1 diabetes, developed an app to help patients manage their condition.
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Artist and activist Afdhel Aziz, founder of Conspiracy of Love, stopped by the pod to tell us about the work he does in helping some of the world’s biggest brands find purpose and meaning in the work they do. Listen in to this inspirational episode with guest host Simon Mason, EVP of Copy at Patients & Purpose!
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TikTok’s rise in popularity and the increasing amount of healthcare content may indicate it’s time for pharma marketers to engage with the platform. Listen in as Jynette DeMarco, Associate Director of Digital Strategy at Patients & Purpose, explains this social phenomenon and how brands can tap into the TikTok culture.
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2020 showed us that, in moments of crisis, we have the opportunity to pull together. For our last Healthy Perspectives podcast episode of the year, we gathered a panel of P&Pers around the virtual “holiday hearth” to discuss the concerted effort brands put into supporting patients this year—wherever they may be—and the acceleration of personalized technology and digital initiatives.
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We had the pleasure of chatting with Nicky Battle, SVP of Engagement Strategy at CDM Princeton, on the evolution of influencer marketing (particularly how healthcare brands are approaching it) and tips for developing impactful influencer strategies.
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Listen in as our host, Kate Rubin, is joined by colleague Patrick Lupinski, VP, Associate Creative Director of Social, to discuss the opportunity brands have on social to foster meaningful connections by respecting consumers’ time and attention, building trust through empathy, and providing value in what they share.
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We were joined by John Deely, EVP, Director of Digital Experience, and Jennifer Ohlberg, SVP, Group Account Director, as we discussed the new consumer attitudes, habits, and behaviors that are likely to endure beyond the pandemic.
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