Episoder
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Let’s unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!).
With the shift from in-person to remote over the last few years, it’s more important than ever to have a clear, reliable communication system so nothing falls through the cracks.
If you’re looking to build (or improve) your communication system for your hybrid team to boost productivity while maintaining the “in-office” level of connection, we’ll dive into the exact steps we use here at HerBusiness.
Here’s what this episode covers:
-> Master time zones and availability to avoid scheduling mishaps and prevent team burnout.
-> How to create the perfect asynchronous workflow that lets your team stay connected without working odd hours.
-> Close information gaps and the other main challenges remote or hybrid teams commonly face.
-> Build team connections over Zoom and how to keep the ‘humanity’ even when you don’t have face-to-face time.
-> How to encourage feedback loops to create a culture of trust and collaboration.
-> Discover how to keep your Slack channel ORGANISED, and learn to speak the secret “emoji language” we use internally at HerBusiness. (It makes communication SO clear!)
Listen now to hear the top strategies for creating the ideal communication system for a hybrid team, ensuring your team stays aligned, motivated, and empowered – no matter where in the world they’re working from!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network - Join the Waitlist
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So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop.
There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise their ad funnels.
Here’s what this episode covers:
--> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers.
--> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results.
--> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness.
--> Fine-tune your ads for optimal traffic, keeping the end customer in mind.
--> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients.
--> Master messaging tailored to your ideal clients before launching any ad campaigns.
--> Know your numbers—track and measure performance to stay on target.
--> Systematically retarget leads to stay visible and bring them back into your funnel.
--> How to balance automation with personalised messaging so you don’t lose the human touch.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify.
Mentioned in this episode:--> HerBusiness Network
--> Webonize
--> 100 High-Converting Ad Targeting Ideas for Your Business
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Manglende episoder?
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If you’ve been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a “thanks, this was great,” this episode is for you.
In this episode, learn how to craft testimonials that drive sales and transform marketing results. We’ll be walking through the exact steps to create GREAT testimonials that will actually connect with your target audience and combat objections.
The Key Takeaways:
-> Discover how to craft testimonials that drive sales by incorporating the right elements that make them truly impactful. Learn why specificity, emotional connection, and storytelling are the keys to creating convert-worthy testimonials.
-> Understand the importance of social proof in marketing and how it can significantly influence buying behaviour. (Psst – 93% of consumers are influenced by online reviews… These testimonials really matter.)
-> Learn the six essential questions to ask for terrific testimonials that bring out the more persuasive elements of the client’s experience.
-> Get practical advice on how to ask for testimonials without feeling awkward. We’ll talk about the best time to ask for a testimonial and how you can make the process easy for your clients.
-> Learn the advantages of different testimonial formats and how you NEED to be repurposing testimonials across your marketing channels. Don’t leave them sitting on just a landing page.
And remember to grab your Free Resource: The Six Questions to Ask for Terrific Testimonials guide. (And get your free bonus — a $470 value — inside the download before 23 October!)
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Belinda Weaver, Copywrite Matters
-> Content Sells Podcast - Attract, Convert and Keep Your Ideal Clients
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Let’s dive into all things email marketing automation. If you’ve ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away.
Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automation systems. And she’s letting us in on how small businesses can leverage email marketing systems to not just capture more leads, but engage and cover them into loyal customers – all while freeing up your time.
Here’s what we cover in the episode:
-> Discover how email marketing systems can turn casual visitors into loyal customers.
-> Learn how to segment your list effectively to get the right messages to the right audience.
-> Walk through the steps to set up an automated email campaign that keeps customers engaged over the long run WITHOUT the constant manual work.
-> Find out how to get started with automation without feeling overwhelmed by focusing on simple, manageable steps (no advanced tools needed).
-> Learn how to use analytics to make even better email campaigns and understand what metrics really matter.
-> Get Jovana’s advice that she wishes every business owner knew when starting their automation journey.
Whether you’re just getting started or you’re already using automation throughout your business, Jovana’s insights will give you such a fresh perspective on how to use your email marketing system more effectively. Let the automation system do the work for you – so you can save time and do more of what you love.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Bumper Leads
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Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding.
When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner.
In this episode, I’m giving you a behind-the-scenes look at the exact steps we use at HerBusiness to onboard new hires. (And P.S. Those hires have stuck around for years – some of our team has been with us for decades!)
Here’s what we’ll cover to improve your team onboarding:
-> Why onboarding is a game-changer for business success, and how it directly impactions employee retention, engagement, and your bottom line profits.
-> The types of teams and onboarding systems you need for your business, depending on if you’re a solopreneur, a micropreneur, or a full-scale entrepreneur.
-> The key steps to an effective onboarding system: job posting and hiring, interviewing to find the right fit, setting clear contracts, making the first week matter, and how critical those first few months are.
-> Avoiding common onboarding mistakes that so many business owners make – from overwhelming new hires with an information-download to throwing them in the deep end without a buoy.
-> Handing challenges with onboarding goes wrong, and how you can turn it into a learning opportunity that will strengthen your system.
Remember, onboarding is about so much more than having a smooth first week – it’s about creating a strong, long-lasting connection with the team that will support you for years.
Ready to Improve Your Team Onboarding Process? Whether you’re hiring your first VA or your 50th employee, you can create an onboarding system that will keep your team around for the long haul. Tune in now!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Follow HerBusiness on Instagram for daily business tips
-> Leave a rating or review for the HerBusiness podcast
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One month ago, I climbed a mountain. Not once, not twice… But EIGHT times.
Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada.
I learned so much during this experience, about motivation, accountability, and the power of community.
In This Episode:
-> Hear about how I went from extreme hesitation to actually buying my ticket because of the power of community and accountability.
-> Let’s talk about why having a clear, specific goal matters in business – and how that goal transformed my life months before the hike.
-> Discover what happened on the trail that almost made me quit. And, what changed my mind.
-> How adaptability and rolling with the punches is essential to any challenge you face in life or business.
-> The importance of a support system and the role of a team from mentors and trainers to chiropractors, everyone on my team played a part.
-> Learn who I dedicated each of my eight ascents to and why this activity truly kept me going.
This hike was more than just a physical challenge – it was a journey and lesson in growth, resilience, and community. The lessons I learned on that mountain, from perseverance to accountability, are ones that I think we should all incorporate into our day-to-day lives.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini
-> 29029 Everesting
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In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from ‘just getting by’ in their businesses to seeing thriving, six and seven-figure success.
We are joined by:
Amanda Farmer of Your Strata Property — a pro at helping property owners demystify the legal complexities of apartment living.
Tina Hay is the founder and CEO of Puzzle Media, which has seen incredible success in helping SMEs with their marketing and advertising.
And Naomi Gora of Brand Whisperers, who helps business owners align their work with their unique business personality type and values.
In this special panel discussion, our successful entrepreneurs are peeling back the curtain on their journeys, from the early stages of their business to the point of generating six and seven-figure revenues in their businesses.
These aren’t just success stories – they are tales of resilience, innovative thinking, and the willingness to pivot when necessary.
In This Episode:
-> Gain insights into what mindset shifts are necessary to make the transition into a six or seven figure business.
-> Learn the strategic decisions and tactics that Amanda, Tina, and Naomi made to ensure success and growth.
-> Get real-world advice and perspective on what it takes to scale a business successfully.
-> Hear about the actionable steps you can implement right away to start growing your business.
-> See how connecting with a community of like-minded entrepreneurs in the HerBusiness Network fosters relationship and collaborations for mutual growth.
You don’t have to do this alone – tap into the knowledge of others, and learn from those who have already achieved the financial and business success you are after. And do it WITHOUT the burnout and overwhelm!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
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“I must be a failure, and everyone around me must know what they’re doing.”
How often have we all had this EXACT thought?
In this episode, we’re diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and how it shaped who she is today.
In This Episode:
-> Learn how to navigate the highs and lows of entrepreneurship and hear first-hand Leanne Faulkner’s personal journey through mental health struggles.
-> Discover how to manage the emotional weight of running a business, including tips on handling the pressure of balancing stakeholders, running day-to-day operations, and ensuring your team’s well-being.
-> Spot the signs that you might be nearing burnout and get practical advice on when to step back and reassess your mental health as a small business owner.
-> Hear real discussions about what it feels like to fail, even when it seems everyone else seems to have it all together, and why it’s important to talk openly about these struggles.
-> Find out why having a supportive community is crucial for overcoming challenges like imposter syndrome and self-doubt and how it can make a world of difference in your business journey.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Safework NSW
-> VicSafe
-> New Access for Small Business Owners
-> A Head for Business
-> The Small Business Debt Helpline
-> ReReadable
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Ever feel like you’re constantly trying to fit into someone else’s mould?
Whether you’re a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road.
An advisory group is like your secret weapon to business growth – giving you access to insights and expertise that you didn’t even know you needed.
Here’s What We Cover in This Episode:
-> What an advisory group is and why it’s the secret essential for your business, regardless of its size.
-> How to create your own advisory group and who should be a part of it.
-> The surprising impact of having a trusted group of advisors to support you through business decisions and growth.
-> Real-life examples of the measurable and immediate difference advisory groups can make in building a six and seven figure business.
-> The practical steps you can take today to start forming your own advisory group – and how to get the absolute MOST out of it.
If you’re EVER doubted your decisions or felt like you’re in this alone, this episode is for you. Learn how to surround yourself with a supportive network that has your back and can elevate your business to even greater heights than you imagined.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
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Ever feel like you’re constantly trying to fit into someone else’s mould?
As women in business, it’s all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here’s the truth: you don’t have to erase your uniqueness to succeed.
In this episode of the HerBusiness podcast, we’re exploring how you can build a thriving business by staying true to your own path.
In this episode, we're diving into the power of "Doing It Your Own Way". It’s about embracing your distinct style, aligning your business with your personal strengths, and carving out a success story that’s genuinely yours.
In This Episode, You’ll Learn:
-> How to Embrace Your Own Unique Path: Break free from the cookie-cutter business models. Discover how to leverage your individual strengths and preferences to create a business approach that feels authentic and fulfilling.
-> What It Means to Be Authentic in Your Business: Understand how staying true to your values and vision not only makes your business more enjoyable but also attracts the right clients and opportunities.
-> How to Achieve Visibility on Your Terms: Learn practical strategies for getting seen by your ideal clients without compromising who you are. From selecting the right social media platforms to engaging with your community, find out how to make visibility work for you.
-> Inspiring Success Stories: Hear about Amanda Farmer, a lawyer who reinvented her practice with a unique membership model and media presence, and Fiona Keary, a stylist who built a standout online brand. Their journeys illustrate the power of following your own path and the incredible results it can bring.
-> Action Steps to Take: Reflect on your strengths, values, and vision to craft a business strategy that aligns with your authentic self. Explore different methods to gain visibility and connect with your audience in ways that resonate with you.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> HerBusiness Growth Retreat
-> Episode 269 - You Get to Choose: Finding Clarity and Purpose in Your Business
-> Fiona Keary - Style Liberation
-> 35+ Where to Shop Facebook Group
-> Amanda Farmer - Your Strata Property
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Can you define your business’ purpose in just ONE word?
That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message.
Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose.
Listen to Discover:
-> It’s not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication.
-> Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas.
-> Learn Erin’s Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered.
-> Discover Erin’s concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values.
-> Erin discusses the single most important intention to have when presenting to an audience, making your message more impactful.
-> Understand the real reason behind the resistance to being more visible, which is probably not what you think!
-> Erin emphasises that self-help isn’t about changing who you are but rediscovering and embracing your truest self.
-> Find out how to create content that is uniquely yours with ease by tapping into your authentic voice.
-> Explore the three truths that are always running in the background of our minds and how understanding these can enhance your communication.
-> Erin dives into the roles of facts, emotions, and gut feelings in discovering your purpose and core message.
-> So much more!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
->HerBusiness Network
-> Erin Weed
-> Erin’s FREE Head-Heart-Core Video Training
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If you had to define success, what would be the factors involved? Wealth? Travel? Time with family?
It’s different for everyone, and no one answer is incorrect.
But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions.
This episode of the HerBusiness Podcast is all about the power of CHOICE, and how taking control with intentionality can revolutionise how you go about your day-to-day work.
During This Episode:
-> Dive into the importance of setting clear goals and how a well-defined vision is going to guide all decisions and actions you take.
-> How to find and work with clients who value your time and services. You don’t have to accept every client that comes your way.
-> Learn how to shape your products and services according to what you truly enjoy and shape your business into something you love from the ground up.
-> Hear the stories of two HerBusiness members, Amanda Farmer and Fiona Keary, who were able to take power into their own hands to shape their businesses – and are now reaping the rewards.
-> See how YOU can start defining your purpose and your goals – one decision at a time.
Also mentioned in this episode is the upcoming HerBusiness Growth Retreat, which will be held 4-6 November in the gorgeous Port Douglas.
If you’d like to attend the business retreat, you can apply in the HerBusiness Hub (for members), and if you’re not yet a member of the Network, you can apply to become a member right here!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> HerBusiness Growth Retreat
-> Episode 266 - From Buddy to Boss with Michelle Pascoe
-> Michelle Pascoe - Optimum Operating Procedures
-> Fiona Keary - Style Liberation
-> 35+ Where to Shop Facebook Group
-> Amanda Farmer - Your Strata Property
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Are you working for your business, or is your business working for you?
Our podcast guest this week has figured out the system to make her business support her ideal lifestyle.
Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life.
In This Episode:
-> How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.)
-> Dive into the online digital marketing techniques that have propelled Kate’s success, including email marketing techniques, her SEO secrets, and all things messaging.
-> Learn Kate’s strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals, and more without burnout.
-> Discover Kate’s secrets to living a highly productive life that doesn’t burn her out.
-> Understand the importance of defining your own path to success and embracing your individuality – and how to leverage your uniqueness as a ‘misfit entrepreneur’.
-> Kate shares strategies on how to stand out in a crowded market, find your ideal audience, and go against the grain to create a unique and successful business.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Frances Pratt, Metisan
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If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales.
Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be.
August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you’re wanting to gain an incredible community of women business owners doing great things).
So, in this episode we talk about THE most important part of sales and marketing… Clients and Customers.
We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion.
Listen to Discover:
-> The importance of understanding that not everyone is your customer.
-> How targeting the wrong audience can impact your business negatively.
-> The benefits of knowing and connecting with your ideal client.
-> A 3-step process to identify and attract your ideal client.
-> Real-life examples of business transformations through ideal client focus.
-> How collaboration with like-minded businesses can benefit you.
Remember, knowing your ideal client is the key to creating genuine connections and achieving business success.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Follow us on Instagram for more insights and updates.
Mentioned in This Episode:
-> HerBusiness Network
-> HerBusiness Marketing Success Mastermind
-> REACH Retreat
-> PlumPetal.com.au
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Ever felt torn between being an employee’s friend and their boss?
Or unsure how do you keep being relatable and respected as you grow into the CEO role?
Or even uncomfortable having to draw boundaries as your team grows?
These are challenges faced by many bosses.
In this episode of the HerBusiness Podcast, we’re talking about how to transition from your employee’s ‘buddy’ to their ‘boss’. With the lovely Michelle Pascoe, we’re diving into the essential steps for establishing boundaries, developing a boss mindset, and navigating the complexities of managing a team.
What’s Covered in the Episode?
The Transition into Leadership:
The two most critical factors of being a good leader: self-belief and setting up SYSTEMS. Understanding the changes you might need to make in your communication style, because not everything thinks like you do!Managing Relationships:
It’s essential to create CLEAR boundaries (and communicate them) when you’re switching into a leadership role. Michelle’s methods to handling former peers and the importance of setting expectations for your team.Developing a Boss Mindset:
Self-development doesn’t stop when you reach the top! Seeking mentorship and resources to grow only becomes MORE essential as you take on a leadership position.Navigating Awkward Social Dynamics:
How to balance being social with maintaining professionalism. Tips for celebrating team achievements while keeping clear boundaries.Whether you’ve been in the Boss role for years, or you’re just starting your transition into leadership, this episode with Michelle Pascoe is a must-watch.
You CAN become a respected leader who manages an effective team and creates a dream work environment!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
HerBusiness Network -
Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth?
Trust me, I’ve been there (EVERY successful business owner has been there). But that level of micromanagement and involvement is NOT you just ‘being detail-oriented’ — it is causing a major bottleneck in your business.
In this episode of the HerBusiness Podcast, we have HerBusiness Member Kristy-Lee Billett of People Powered HR, a renowned expert on hiring and teams. She has years of experience helping small business owners streamline their operations and achieve remarkable growth.
Today, she’s helping us understand just how detrimental bottlenecks can be to business success and how to unclog the blockage.
-> Learn how Kristy-Lee made the decision to pivot from traditional revenue streams that were once the lifeline of her business, opting for a completely new model.
-> Understand the detrimental effects of micromanagement and learn the strategies to foster autonomy and high performance within your team, freeing you from the bottleneck of your business growth.
-> Avoid the all-too-common leadership traps that business owners fall into, and how to find the power of clear communication and the courage to delegate effectively.
-> Unlock the powerful potential that your team has to level-up your business… and how YOU can get out of their way.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Throw Your Leg Over Motorcycle Adventures
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Have you ever felt that business is all about competition?
In this episode of the HerBusiness Podcast, we’re rewiring our brains to think about potential for COLLABORATION instead.
Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand your reach, and engage a wider audience.
In this episode, we’re diving into the 10 questions you should ask to have successful collaborations.
-> Learn how to team up with like-minded entrepreneurs and businesses to combine your strengths and resources.
-> Discover ways to expand your reach, gain more referrals, engage a larger audience, and create a community with other driven women in your industry.
-> Understand the connection points that will help you identify potential partnerships and collaborations.
Whether you’re a professional at collaboration or you’re just getting started, these 10 essential questions will guide you to even more impactful collaboration in the future.
Mentioned in This Episode:
-> HerBusiness Network
-> Midlife Unfiltered podcast with Anita McLachlan and Erica Webb
-> Style Liberation
-> 35+ Where to Shop Facebook Group
-> Conceive Baby - Tasha Jennings
-> Conceive Baby Podcast
-> MonkeyPod Marketing
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This is a must-listen episode for any business owner who is either:
1.) Looking to start hiring their first employee or
2.) Experiencing retention issues with their team.Hiring and onboarding candidates is no easy task, and the process doesn’t stop when a new hire has joined the team.
It takes consistent action by the business owner to cultivate a team that resonates with your mission, can operate independently, and takes initiative to grow.
In this episode of the HerBusiness Podcast, we’re talking with Mike Michalowicz, a phenomenal keynote speaker and author of 8 books, including All In: How Great Leaders Build Unstoppable Teams.
He is a rockstar at creating a workplace where employees feel embraced, valued, and integral to the company’s mission.
In This Episode:
-> Discover how Mike uses empathy to become deeply connected with his team members and encourages them to take initiative, follow their passions, and thrive in his business.
-> Embrace a culture of belonging by creating a workspace where employees feel like active participants in the company’s mission (this is a must-have for a thriving business).
-> Understand how to harness human connection and bring humanity back into the workplace. People ≠ Machines.
-> Dive into the concept of psychological ownership and how personalising the workplace can significantly enhance responsibility among team members.
-> Learn how to create a sense of team identity and pride that will increase retention rates and create a positive ripple effect amongst employees.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
Get your copy of All In: How Great Leaders Build Unstoppable Teams
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In this episode, we’re diving deep into the importance of community, especially for women entrepreneurs.
Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own.
Episode Highlights:
-> Isolation Among Women Business Owners: Understand the prevalence of loneliness and its effects on women entrepreneurs. (It’s way more common than I thought!)
-> The Antidote: How a community can serve as the most powerful remedy for isolation – providing support, opportunities for collaboration, and a sense of belonging. And how to find the right community for you.
Building Your Own Community:
-> Blending Strategy with Authenticity: Understand the importance of having a clear mission and goals for your community while staying true to yourself.
-> Creating Engaging Content: Learn how to produce valuable content that keeps your community engaged and connected.
-> Facilitating Member Interactions: Discover the ways to encourage authentic connection among community members on and off screen.
Maintaining Engagement:
-> Dynamic Content: Keep your community going with regular updates, themed months, and member spotlights.
-> Personalised Support: Learn how you can offer tailored support and networking opportunities to your members to foster deeper connections.
Leverage Technology:
-> Essential Tools: Identify the key tech tools you will need to manage an online community, including platforms for communication, distributing content, and engaging members.
-> Streamlining Your Operations: Learn how to use marketing platforms and CRMs to automate and manage your member communications without working harder.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
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In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth.
That is… if you do it right.
Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of Inspiration Awards in Toronto.
Want to learn how to create video marketing that really resonates with your audience? Alex walks us through her process, which has captivated (and converted) an international audience.
In This Episode:
-> Learn why community building and brand building is the new business SUPERPOWER (and why you should be way more focused on it).
-> How to create an authentic brand voice that connects with your target audience and is true to you.
-> Hear how Alex’s journey as a freelance marketing consultant and copywriter led her to take a leap with her business and bridge a glaring divide in the marketing industry.
-> Discover Alex’s 3-part short form video creation formula that will draw in new leads, nurture existing clients, and bring value to your audience—WITHOUT spending hours on content creation.
-> Get the secret to captivating and converting your dream clients without cliche pitches and overly salesy or pushing.
-> Explore the magic that is repurposing content – and why it can save you hours of time every week.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Episode 204 - Should you ‘unplug’ from your business when on vacation?
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