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In this episode, we sit down with Troy Petrunoff of Every Man Jack to discuss all things related to retention and BFCM. We explore the changes in holiday planning as the economy shifts towards reduced spending and higher customer acquisition costs (CAC). We'll also explore how these shifts impact discounting and gifting strategies for DTC businesses.
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Today's episode is a special segment with Danny Taing, Founder and CEO of Bokksu, where we catch up on what's changed in the last 3 years since his last time on our podcast in 2020 (spoiler: a lot!)
We chat about their expansion into additional channels and markets and how it's all part of the strategy to make Bokksu an enduring business.
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On today's episode we talk to Nikki Tooman, Cofounder & CEO of Sticky Digital.
Nikki lives in a world where retention marketing is her only focus. Her days are spent finding creative solutions to retention problems felt by merchants all over the world. Because of that, it is worth considering her take on what loyalty solutions look like 5 years ago vs. what they might look like 5 years from now.
Pushing loyalty one step further is surprise and delight. This is not a new concept to the ecommerce industry, but Nikki urges all merchants to truly understand where customers are churning in order to get the most out of your retention program.
Finally, we discuss the difference between over and under-segmenting with your data. Whether you’re segmenting for new sales via marketing emails or finding your highest valued customers, segmentation is a necessity for any brand looking to leverage their data in the most customer-friendly way possible.
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On this episode of Hit Subscribe, we talk to Tom Mucklow and Tom Carew at Superco. The duo share their experience in merchant subscriber growth using their 4 pronged approach: Data analysis, subscription growth, churn reduction, and average order value growth.
We examine each in depth to identify what levers they currently pull and how their thinking is shifting as new technologies enter the space like AI and machine learning. They also hint at memberships being the new frontier for loyalty and explain why memberships benefit both the merchant and the end customer.
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In today's episode we sit down with Brad Savage, founder of Gardencup, as he opens up about the challenges and victories he faces while managing the everyday realities of startup life. From nurturing the initial idea to weathering the storms of entrepreneurship, Brad shares valuable insights on resilience, adaptability, and the passion that keeps his startup flourishing.
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On this episode of Recap, we talk to Nate Rosen from the weekly newsletter "Express Checkout" about this year's Prime Day. We explore the insights gleaned from the collected data and discuss what aspects of the customer experience have changed or remained the same.
Links:
Prime day 2023 recap from Nate Rosen: https://expresscheckout.beehiiv.com/p/prime-day-2023-from-hexclad-and-dude-wipessubscribe to express checkout: https://expresscheckout.beehiiv.com/Follow nate on twitter:https://twitter.com/RosenZone
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On this episode of Hit Subscribe, we talk to Kerry Crawford, Director of Research and Strategy at Simple Focus.
By day, Kerry focuses on client work, and by night, she's a researcher for UX best practices and subscription cancellations.
Her research into cancellation language before the checkout is some of the most unique that has been published. She explains how empowering potential subscribers to understand how to use the subscriber portal could pay dividends in retention and customer satisfaction, leading to higher lifetime value.
We also talk about a few brands that do this well, and one that doesn't. There are plenty of lessons for brands of all sizes to learn about how to communicate their value proposition in a way that doesn't come off as a hard sale while also staying true to the goal of retention and revenue.
https://simplefocus.com/blog/a-not-so-simple-question-about-subscription-anxietyhttps://simplefocus.com/blog/how-10-popular-product-subscriptions-talk-about-cancellation-during-sign-uphttps://simplefocus.com/blog/how-10-subscription-services-explain-cancellation-during-sign-up
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In this episode, Recap host Kristen LaFrance is joined by Katrina Nguyen to discuss Meta's new Text sharing platform, Threads, and what this could mean for DTC brands.
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Join our Recap host Kristen once again as we sit down in an interview with renowned retail expert Phillip Jackson of Future Commerce to explore the renaissance of commerce. Get ready to gain valuable insights on how capitalizing on nostalgia, navigating the battle of the marketplaces, and leveraging consumer archetypes have an impact on our shopping experiences.
Check out Future CommerceArchetype’s Journal by Future CommerceFollow Phillip Jackson on TwitterHeadlines mentioned:
“If you’re building for this moment, you’re already late” interview with Calvin Lammers and Future CommerceFTC sues Amazon for using ‘deceptive’ tactics to sign up customers for PrimeWalmart just announced a competing sale at the same time as Amazon’s Prime DayCarnation Breakfast Essentials Shakes Up the Breakfast Aisle with New Girl Scout Cookie Inspired FlavorsGorgie ‘Feels Like The Sequel’ Of Lively: Serial Entrepreneur Michelle Cordeiro Grant Details Plans To Facelift The $20 Billion Energy Drinks Industry
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In this episode, we interview Jason Latshaw from Herd and Grace, an artisanal premium protein home delivery service. We chat about how they balance a higher price point with acquisition and marketing strategies, as well as their innovative approach to elevating the customer experience. From offering curated boxes to exclusive membership perks, they aim to provide a top-notch, celebratory dining experience at home.
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On this episode of Hit Subscribe, we talk to Nihar Kulkarni, Managing Director of Roswell. Nihar has spent nearly a decade honing his craft, watching the rise of Shopify, the founding of Recharge, and the current state of ecommerce.
We walk through Nihar's experience in retention marketing and delve into lifetime value as the key metric for subscription brands to focus on. He also breaks down the various subscription models, including bundling and memberships, which are two new offerings Recharge has been building with their clients at Roswell.
We also get Nihar's thoughts on headless commerce, Web3, and AI. Don't miss out on his unique take on how all three elements come together to create a successful ecommerce business!
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In part two of our two-part series with Anna Simon, Director of Digital Marketing at Primal Kitchen, we get to learn more about the journey from startup to post-acquisition and its impact on their marketing strategy. Anna emphasizes the significance of nurturing the community and cultivating a devoted following, while also sharing insights on their recent campaigns following the acquisition.
Primal KitchenPart One - Optimizing the shopper journey with Primal Kitchen
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Sometimes we get so zoomed into the tactics of ecommerce that we forget how important the why actually is. In this week’s episode, Kristen dives into the intangible importance of brand equity, how American Eagle and Wendys create and foster long-term loyalists, and a few fun news stories.
P.S. it’s National Donut Day, don’t forget to celebrate!
Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty pushThe perfume industry is up 60% from pre-pandemic levelsFrito-Lay makes largest-ever investment in women’s sports for World CupYouTuber Emma Chamberlain adds to coffee empire with ready-to-drink lineFree donuts at krispy kreme and dunkin todayConnect with Erica Aarons on Twitter
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In this episode, we chat with Anna Simon, Director of Digital Marketing at Primal Kitchen. This is the first part of a two-episode segment, where we cover practical tips and strategies for optimizing the shopper journey. Learn how to increase AOV and customer lifetime value, plus how to target customers at the right time for cross-sells and upsells.
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We talk to Yaseen and Yusuf Shurbaji, Co-Founders and Co-Managing Partners of Prismfly. They specialize in conversion rate and work with dozens of brands to optimize their lifetime value by understanding the psychology of the modern consumer. In this episode, the Prismfly duo shares their top three tips for conversion and revenue growth, which include psychology, variable testing, and experimentation.
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On this week’s Recap, KLF is joined by Oisin O'Connor, CEO & Co-Founder of Recharge, for an exciting recap of this year’s ChargeX, Recharge's annual conference! We'll dive into the major shifts in the DTC industry that Recharge has built its product around and hear the personal stories that come with following the industry's changes. Plus, Oisin will share all about the new offerings that Recharge has in store for its merchants and why now is the perfect time for Recharge to become a multi-product platform.
Recharge multi-product announcement:
From subscriptions to a unified suite of tools: Recharge’s visionBrands mentioned:
Bite Toothpaste BitsChilly Mouth ToothpasteCrunch LabsThe Mark Roben interview mentioned by KLFOats OvernightWhat Oisin is consuming:
Ben Thompson (author, podcaster, technologist)Master and Commander (novel)Connect with us!
Oisin O’Connor
LinkedInTwitterKristen LaFrance (KLF)
LinkedInTwitterRecharge
LinkedInTwitter
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