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It’s hard to believe my little podcast is 100 episodes old this week. I'm very proud of what I’ve achieved, but I also know it's time to shake things up. It’s been an interesting experience with lots of lessons and I thought today, I’d share some of them with you along with a big decision I've made.
(01:08) Don't wait until you're ready(02:46) Making the commitment(04:31) Creating the habit(05:26) Pressing pause(07:09) Lessons learnedBook a discovery call
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I love marketing and I can happily spend hours creating images, writing articles, and producing podcasts amongst other things. I’m known for being consistent with my content and for being productive.
Whist creating marketing is a happy place for me – it must have good reasoning behind it. And if I’m honest – for me, it hasn’t always been that way!
Spending time marketing and working on the wrong things is a great way to keep yourself busy, but it’s also a way of procrastinating and stopping yourself from doing the important work.
You need to be focussing on the activities that work and attract clients.
What time and budget do you have available?What marketing activities did you do last year?New marketing activitiesReview each activityCommit to your activitiesBook a discovery call
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Your vision is having an idea of how you want your life and business to look and feel in the future. Knowing what you want your lifestyle to be will help you to create a business that supports it, in the right way for you.
You don’t need to know all the answers now, and your vision will evolve and change as you do. But it will give you direction and help you to plan your business.
This in turn will stop you from getting side-tracked and help you focus on the things that will move your business forward.
(01:59) How to represent your vision(03:11) Creating a vision board(5:02) Draw your future(06:35) Written description(07:37) Create a word cloudPodcast 47 - creating your vision
Planning to Thrive in 2022 workshop
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As practitioners, we’re small business owners and need to earn money to survive. Do you set yourself a revenue goal each year – the money you want your business to earn?
If not, you’re going to be drifting along with a vague idea of what you need to survive – this year it’s time to change tactics.
(01:14) Personal income(03:24) Business costs(05:41) Setting your financial goals(06:34) Break the figure down(08:00) Reality checkPlanning to Thrive in 2022 workshop
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Creating a simple overview for your holistic business will help you start the new year brilliantly. Having a plan will keep your marketing efforts focused which will ultimately help you find clients and thrive. If you want to look back this time next year and be really proud of all you’ve achieved, plan it now.
(01:18) Start with your vision(01:47) Set your yearly goals(02:15) Create an overview of the year ahead(06:15) Plans are flexibleBlog and podcast - how to create your vision
Blog and podcast - setting 90-day goals
Planning to Thrive in 2022 workshop
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We’re coming up to the end of another year and it’s the perfect time to review how it’s gone for you. Spending time reflecting on last year will help you to wrap up the year and move your focus to what you want to achieve next year.
When you think about your past year - how was it?
Running your own business is a huge personal development exercise and it can be a rollercoaster ride. It’s easy to get caught up focusing on what went wrong and miss out on the good bits altogether.
(02:08) Create 3 lists(03:08) Your highs(04:18) Your lows(05:56) Things to stop(07:20) Finish on a high(07:58) Planning to Thrive in 2022Planning to Thrive in 2022 workshop
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Self-sabotage will hold you back and stop you from achieving your goals. It can affect any area of your life and it will definitely get in the way of you thriving as a practitioner.
Fear is often behind sabotaging thoughts and behaviours – the good news is, you can change these, and create a thriving mindset that will stop the self-saboteur within.
If you’re not in the place you want to be in your holistic business, it’s time to understand how you could be sabotaging your success, and how to stop.
Awareness of your own sabotaging patterns will allow you to quickly recognise what you’re doing and help you to move on. This is a lesson I learnt first-hand, and there is light at the end of the tunnel, but you do have to be prepared to work on your mindset along the way.
(02:17) Procrastination(03:10) Perfectionism(05:25) Busy badge of honour(06:7) Putting others’ needs first(08:00) Daydreaming and planning(08:48) Blaming others(09:57) Laziness(11:13) How to stop self-sabotaging behaviours(12:54) Creating Your Thriving Mindset webinarCreate Your Thriving Mindset FREE webinar
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Running a business is the biggest personal development exercise ever. One minute you’re on a high and ready to conqueror the world, and the next you don’t know which way to turn.
Building a thriving and resilient mindset plays a huge role in your ability to be successful - and the great news is - it’s something that can be developed.
The powerful combination of a thriving mindset and taking action is the difference between those who are successful practitioners, and those that want to be, but never quite make it.
(01:27) Optimism and positivity won't find you clients(02:28) When you're stuck in a mindset rut(03:20) Know your distractions(04:33) Reality check(06:30) Resilient self-coaching(09:21) Take actionCreate Your Thriving Mindset FREE webinar
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Are you making the most of Christmas offers in your holistic business this December?
It may feel like Christmas is overshadowed by the Black Friday deals, but it’s just around the corner and you’re already late if you haven’t given your marketing any thought.
If you’re looking for inspiration to boost your sales this Christmas period, here are 6 ideas for you.
(01:06) Create Christmas gifts(03:47) Gift vouchers(05:02) Online Christmas markets(06:24) Christmas countdown(07:08) Community events(08:16) Create a Christmas adHafod Hardware Christmas Video 2019
Hafod Hardware Christmas Video 2020
Book a Power Hour
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Content marketing includes blogs, videos, podcasts, live videos, social media posts, graphics, emails, etc. – it’s the information you publish and distribute online to share your information.
Creating content is critical if you want to find clients and work online. It’s also key to getting your website found in Google.
Sharing regular content will demonstrate your expertise as well as help your audience. See content is an asset for your business that can be used over, and over again.
Creating regular content was why I was offered a book deal and it’s helped me to be invited to speak at conferences and opened up other opportunities for me. It’s also provided me with the draft copy for my book, presentations, workbooks and training.
Practitioners often procrastinate over creating content for their business, but there are ways to streamline the process:
(02:46) Pick your core content(04:14) Finding content ideas(06:23) Create a content plan(08:57) Create a draft outline(09:45) Creating written content(11:14) Set a time limitPodcast 87 – Marketing to your strengths for your holistic business
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Making Content Creation Simple Masterclass
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Content marketing includes your blog posts, videos, podcasts, live videos on social media, infographics, etc. Basically, anything you create which is then published and distributed online.
You know you should be creating content for your business. You know it’s going to help you get found online and ultimately find clients and thrive.
So why is it, you struggle to create content – consistently?
It’s more important now than ever to be findable online, especially if you want to sell your products and services online and reach a wider audience than your local area.
(01:48) What is content overwhelm?(03:20) Picking your core content(05:05) Finding ideas and inspiration(07:23) Creating a simple process(09:04) Book time in your diaryPodcast 87 – Marketing to your strengths for your holistic business
Making Content Creation Simple Masterclass
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Your website isn’t something you can set up and leave, it requires consistent attention if you want it to work properly for you. You can do this by adding content to it that helps your favourite client solve their problems and understand how you can help them.
The more helpful content you produce, the less likely you’ll have to sell your services. People will come to you knowing you can help them so it’s a great fit for a holistic business.
Your content also lets Google know what you do so when someone is searching for a solution, you’ll be more likely to show up in the results.
(03:10) Blogging(04:20) Infographics(05:42) Podcasting(07:53) Video(10:12) Get help with your content creationPodcast 87 – Marketing to your strengths for your holistic business
Podcast 9 – Should you create a podcast for your holistic business
Podcast 14 – how to create a video for your holistic business
Making Content Creation Simple Masterclass
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Helen Perry joins me this week on the Holistic Business Matters podcast and what an episode I have for you! She’s an expert in social media marketing and building communities, and her happy place is Instagram where she practices what she preaches.
Helen’s approach is to get people confident about communicating really well. It’s all about identifying the clients they really want to work, with and forgetting about those who aren’t interested.
(04.05) Pick one platform and start now!(07.46) Instagram isn’t just pictures(11.18) Getting comfy on video(15.36) Getting started on Instagram(19.48) Using your Instagram link wiselyFind out more about Helen Perry and her work:
Website InstagramJust Bloody Post It PodcastLinktree
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Do you struggle when it comes to knowing where to start with your marketing and which activities to pick?
You’re constantly bombarded with all the different things you think you “should” be doing.You notice your peers everywhere and assume they’re busy and finding amazing clients.But you get easily side-tracked and find yourself jumping around from one marketing activity to another.If you’re currently struggling to get some momentum with your marketing, it’s time to review what you’re doing and work out if it’s a good fit for you.
(01:42) Why you should market to your strengths(03:28) What are your communication strengths?(07:44) What do your clients love to consume?(09:01) Start simplyBook a discovery call
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Your mindset reflects how you experience the world and is based on a collection of your thoughts and beliefs. These help you to navigate your reality which affects your inclination towards things and your attitude. Your mindset determines how you interpret life, respond to situations and the habits you build.
Simply put, your mindset shapes your thoughts, which impact your feelings and are reflected in your behaviours.
Mindset is key to thriving as a practitioner and it can easily deceive you and keep you playing small, but the great news is - your mindset can be changed and developed.
(01:17) What is mindset?(02:07) What stories are you telling yourself?(03:48) Identify the story(05:03) Decide your new story(06:34) Supporting your new storyBook a discovery call
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Streamlining your business will ultimately save you time and money. It’s about looking at what you do in your business and finding ways to simplify and automate as much as possible.
As a practitioner you wear lots of different hats in your business - some you love doing, some you’re great at but others are difficult and time-consuming. In an ideal world, you’d get rid of the ones that you’re either not good at or hate doing but often, you have to find a way to make it as easy as possible for yourself.
One of my superpowers is being organised. Taking some time to streamline areas of my business help me to stay on top of things. In this episode I share 3 easy low tech ways you can streamline your holistic business:
(01:54) Create checklists(04:20) Start batching(09:12) Create templatesBook a discovery call
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As a practitioner, do you use your intuition to enhance your client work?
Do you also use your intuition when it comes to picking your marketing activities for your holistic business?
Good marketing doesn’t have to be all logic and data-driven, or following a particular system. You can create a very personal approach based on your intuition that will help you stand out, and importantly, it will feel right.
I see my intuition as my ability to have an insight into what is happening, or what’s right for me without any specific reasoning or analysis. It’s how I understand something in my gut and helps me to make sense of my choices. It’s my wise inner voice that guides me, even if the idea doesn’t always make complete sense to others.
The times I’ve ignored my intuition in my business have left me feeling unsettled and left me bouncing around from idea to idea.
Intuitive marketing isn’t giving you permission to not do any marketing, it means using your intuition to help you choose the right path. You then have to dance along with it, in your favourite sparkly shoes!
(0:4:17) Recognise your intuition at work(05:20) Tuning into your intuition(06:36) Time out to clear your head(07:14) Be honest with yourself(09:09) Make a decision(10:00) Using intuition in your marketingBook a discovery call
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I can’t believe it’s been a year since my book was published and over two years since I sent the manuscript to the publisher. I’ve learnt a lot about myself from the process and recognised the things I’d do differently next time (if there is one!).
In this episode, I share the lessons I've learnt along the way:
(01:14) Check the timing(03:06) It's a huge undertaking(04:58) It's never perfect(06:58) Newfound respect for authors(08:22) Writing a book won't make you richYour Holistic Business Recipe Book
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It’s scary how many practitioners, especially when first qualified rely on pure optimism to get their businesses going. They start out feeling positive, set their intentions with the Universe, and wait for the magic to happen. And nothing! They're building their business on hope, and before long they’re floundering and not sure what to do next.
Whilst I believe in the Law of Attraction, you can’t just put positive vibes out to the world and sit back and wait for things to happen. You must demonstrate you’re serious about what you want with the action you take.
Optimism and positive thinking can create unrealistic expectations and if you rely on this alone, you'll be left feeling upset when things don’t go right. It won’t take much from you to change from being an optimist to a pessimist.
(02:06) Too future focussed(03:29) Reality check(05:04) Create a supportive inner coach(06:34) Take actionPodcast 20 – the power of setting 90-day goals for your business
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Working in health and wellbeing, deciding what you should call your business can be challenging. This isn't something that only affects new practitioners, established ones are often forced to re-visit their business name as their business evolves.
There are often fears around the decision such as using my name will make me look small, or no one will want to pay for my services if they know it’s just me.
There’s also the belief that a business name will give you the appearance of being more professional, or established or bigger than you really are.
(01:43) Start with your vision(02:45) Personal connection(03:27) Working under your own name(06:10) Creating a business namePodcast 47: Creating a vision for your holistic business
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