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In an industry where branding bridges diverse platforms and mediums, navigating its nuances presents a lot of different challenges. But overcoming them, can create lots of new opporutnities. Join us as we delve into different strategies and perspectives that can guide your brand seamlessly across different arenas, regardless of your stance, values or position. Discover how to leverage communication skills and forge authentic partnerships to propel your brand forward in the ever-evolving landscape of content creation in the game industry. Episode 254 Shownotes:
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Currently it's a struggle to determine what exactly is the right path to get a publisher for your project, especially knowing that publishers are more selective than ever, while the number of projects keep growing. That's why today we're going to discuss the challenges and opportunities, learning expert insights on how to identify publishers, perfecting your pitch, and what you should expect in this ever-changing climate so you can confidently navigate the publishing landscape. Episode Shownotes Link:
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Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game's full potential. Episode Shownotes Link:
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Having a clearly defined production and collaboration process can make all the difference in how a project progresses. However, it's not always easy to achieve, and sometimes can feel like a mystery that takes forever to solve. So today, we're going to delve into various obstacles related to this, and uncover strategies for overcoming them, discussing everything from effective team building to communication. Through that, we'll discover how teams can navigate the process effectively and foster creativity that has a positive impact for the project and everyone involved. Episode Shownotes Link:
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When it comes to introducing a new world to players, sometimes the process can be difficult to grapple with, esepcially when trying to balance between necessary guidance while fostering organic discovery. Too far in either direction can create friction, potentially creating a lack-luster experience for the player. So today, we're going to discuss how to skillfully navigate this challenge by uncovering the strategies behind knowledge gates, invisible aid while also learning the art of crafting effective tutorials that supports and enhances the player experience. Episode Shownotes Link:
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In the fast-paced world of game development, mastering creativity is essential but often poses significant challenges. We'll explore how developers navigate the delicate balance between performance and aesthetics, drawing insights from classic games and comparing creative processes across industries. Join us as we uncover innovative solutions and future possibilities of how you can come up with creative solutions to master your game development process. Episode Shownotes Link:
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Retaining players for any game is a constant challenge. While it's an ongoing obstacle many of us face, sometimes, having a better understanding of players can go a long way. Join us today as we delve into the realm of user behavior, exploring strategies to captivate and maximize player retention. Discover how understanding player psychology and implementing effective engagement tactics can transform indie games into lasting experiences that keep players coming back for more. Episode Shownotes Link:
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Trying to stand out as an indie game developer can sometimes be as daunting as flying without wings. Sometimes though, all it takes is a bird's eye view is to get the perspective you need to differentiate yourself and get noticed. In today's episode, we're going to explore how one studio soars above the rest, crafting wildly memorable games centered around animals doing human things. From disccusing diverse portfolios with absurd themes to maintaining an audience, we'll discover how passion can fuel creativity, making some of the most egg-cellent adventures! Episode Shownotes Link:
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If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions to streamlining the development process, so you're better equiped to acehive that fine balance between speed and quality, supercharging your game development process. Episode Shownotes Link:
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Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat. So today, we're going to explore strategies that promote sustainability by identifying key elements that can contribute to sustainability and how to strike a balance between creativity and commercial viability, so we can discover fulfilling ways that help us reach sustainability. Episode Shownotes Link:
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Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming community. Episode Shownotes Link:
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In any game studio, managing the day-to-day and long term operations efficiently can be a challenge. And finding a balance that promotes flow and sustainability sometimes may feel out of reach. Today, we're going to discuss everything from techniques that cover the day-to-day tasks to overarching visions and goals, and how to strike that balance so your studio can be a fine-tuned optimized machine. Episode Shownotes Link:
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In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways to incorporate storytelling in more impactful ways that further engage players, all while learning how to create experiences that truly connect with players. Episode Shownotes Link:
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Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities to mitigating potential problems, we’re going to be sharing actionable insights aimed at empowering developers and studio leaders to build stronger, more resilient companies. Ep 341 Shownotes:
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In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding costly pitfalls, so you don’t just know how to survive, but can thrive in a competitive landscape. Ep 340 Shownotes:
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Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can be an integral part of a game’s marketing strategy, maximizing its potential for creating awareness, player engagement and results. Ep 339 Shownotes:
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Now, depending on your goals and resources, sometimes your best bet is getting a publisher. And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we’re revisiting our conversation with Tim Bender of Hooded Horse Games to know what to look out for and how to approach negotiations so you can be prepared and get the most out of your publishing agreement Reasons why we’re revisiting episode 147 One of the most popular episodes of Indie Game Movement It’s an interesting reflection of the current landscape, as the insights still hold up today. We reached out to Tim to get his current thoughts and insights since we recorded this, and if you stick around to the end, I’ll share those with you! Ep 338 Shownotes:
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In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration challenges by discussing adaptive strategies for creative flow and how they find balance between autonomy and collaboration, offering real-world insights to unlock creative synergy in a remote work environment. Ep 337 Shownotes:
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When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability. Today, we’re going to view a different perspective of what it means to niche down and how to serve an audience in a sustainable way, and believe it or not, it doesn’t start with knowing your audience. Ep 336 Shownotes:
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