Episoder
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Imagine Joe Rogan organically promoting your product to his audience not once, not twice, but four times…
Sounds too good to be true, right?
Well, that’s precisely what happened to this week’s guest, Paul Jackson. Paul is the mastermind behind MonkeyFeet and the co-founder of Animalhouse Fitness, a fitness company dedicated to developing innovative solutions that help fitness enthusiasts achieve their goals in an environmentally conscious manner. Paul shares their incredible journey from launching during the pandemic to reaching Joe Rogan through seeding and making $13.5 million in just 18 months.
If you’re ready to learn the behind-the-scenes of a rapidly growing business, this episode is for you.
Tune in!
Key Takeaways:
00:00 Intro 00:23 From $0 to $13M in 18 months 03:08 MonkeyFeet05:01 Influencer marketing and organic growth 09:33 Product development and iterations 13:37 Biggest challenges of scaling fast 21:36 Current business strategy and future plans 27:06 Bottom line advice 29:28 OutroAdditional Resources:
Learn more about Paul:
👉 Website: https://animalhousefitness.com/
👉 LinkedIn: https://www.linkedin.com/in/pauljacksonucla/
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
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So, you’ve got a killer product… Now what?
In this episode, Purdy & Figg co-CEOs Jack and Charlie Rubin explain how they grew from £452K to over £50M on a £25 product. Their rapid growth didn’t come from luck or cheap hacks, but from an obsession with product uniqueness, customer retention, and brilliant offer design. Thanks to their bold bets, they didn’t just scale, they exploded, and they’re here today to explain exactly how. They also reveal why they’re saying “no” to US expansion (for now) and how sticking with the UK is a power move, not a limitation.
If you’re a DTC founder, marketer, or operator, this episode’s packed with practical gold and growth lessons, so don’t miss out.
Let’s jump right in!
Key Takeaways:
00:00 Intro 00:16 The main factor for Purdy & Figg’s success 02:53 LTV, risk tolerance, and aggressive growth 14:42 The importance of testing in paid media 19:51 Inventory planning and operational challenges28:20 Agency-brand relationships 36:17 Expansion strategy and market entry42:48 OutroAdditional Resources:
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
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Manglende episoder?
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In this hard-hitting episode, we expose the fundamental flaw in how brands select marketing agency partners. The marketing landscape has shifted dramatically – what was once a choice between one or two specialized partners has become a crowded marketplace with hundreds of agencies competing for your business.
The result? A dangerous race to the bottom on pricing that's creating a false economy for brands seeking growth.
We break down real agency economics with unfiltered transparency, revealing exactly what happens when you're offered four team members for just $4,000 monthly. The math doesn't lie: with junior media buyers costing $65,000 annually plus burden costs and agencies needing 20% margins to survive, your "bargain" partnership means you're getting roughly 10% of each team member's attention – about four hours monthly.
Can someone transform your business in four hours a month? The answer should concern every growth-focused founder.
P.S. We’re also sharing some foolproof vetting questions to help you avoid getting stuck in a bad agency relationship. Don’t miss out!
Key Takeaways:
00:00 Intro 01:57 You get what you pay for03:34 Understanding agency economics 13:24 The reality of low-cost agencies20:19 How to evaluate agencies 25:21 OutroAdditional Resources:
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
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Struggling to convert more leads? You’re missing the secret ingredient…
In this episode, we’re joined by Rabah Rahil to reveal how you can generate more leads, increase conversions, and scale your revenue with just a couple of tweaks. Rabah is the CMO of FERMÀT, an AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion.
Rabah’s platform allows businesses to test offers, funnels, and messaging without disrupting their website experience. We talk in-depth about the importance of congruency between ads and landing pages, how to leverage AI, and identifying hero offers.
Tune in!
Key Takeaways:
00:00 Intro 00:23 FERMÀT and AI integration 03:58 Full funnel marketing and website optimization 09:50 Data and performance metrics 21:24 Identifying the hero offer29:23 What is FERMÀT 36:49 OutroAdditional Resources:
Get in touch with Rabah:
👉 Website: https://www.fermatcommerce.com/
👉 LinkedIn: https://www.linkedin.com/in/rabahrahil/
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
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Why would the founder of a $100M company walk away and enter an incredibly tough industry?
Easy. To fix a problem no one else would.
Meet Kevin Lavelle, founder of the menswear company Mizzen+Main, who recently launched his second company, Harbor. Harbor offers a revolutionary baby monitoring system, unlike anything that exists today. The camera and monitor connect directly to each other—even without access to the internet.
This industry has long been dominated by two companies that offer subpar products and cheap Chinese products that are even worse. So, how does Kevin plan to dominate this tough industry? What marketing strategies is he leveraging? And how is he acquiring customers and maximizing their lifetime value?
Find out in our exclusive interview!
Key Takeaways:
00:00 Intro 00:21 From revolutionizing menswear to sleep solutions 06:39 Customer acquisition strategies 08:17 Profitability and customer lifetime value15:56 Raising capital 26:22 Unique position to dominate a market30:26 Growth channels and marketing strategies 33:58 Kevin's excitement about the future 36:09 Advice for entrepreneurs starting new ventures 38:17 OutroAdditional Resources:
Check out Kevin and Harbor:
👉 Website: https://harbor.co/
👉 Instagram: https://www.instagram.com/kevinslavelle/
👉 X: https://x.com/kevinslavelle/
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
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Doing highest volume and cost controls at the same time?
We hate to break it to you, but you’re probably sabotaging yourself…
In this episode of The Bottom Line, we tackle yet another myth about cost controls: the idea that you can successfully run a hybrid ad model. Meta’s auction dynamics make it damn near impossible for cost controls to perform while running alongside highest volume campaigns. It’s like trying to drive a car while pressing the gas and the brake at the same time!
But don’t worry, we got you! In this rundown, we explain exactly why your campaigns are failing and how you can fix them. We also share a step-by-step guide for transitioning your campaigns for maximum efficiency.
Don’t miss out!
Key Takeaways:
00:00 Intro 00:15 The hybrid model doesn’t work 06:53 Practical transition plan 13:19 OutroAdditional Resources:
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
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The latest episode of The Bottom Line shatters common misconceptions about media buying, as hosts Cody and Taylor from Kynship delve into the intricacies of modern digital advertising. They address the myth that media buyers simply "set it and forget it," revealing the strategic depth and constant analysis required for successful campaigns.
The hosts provide a behind-the-scenes look at how their team spends time on forecasting, creative analysis, and offer optimization rather than making frequent in-platform adjustments. They explain the importance of understanding metrics beyond in-platform CPAs, such as blended new customer ROAS and overall business profitability. Cody and Taylor also share valuable insights on campaign structuring, creative management, and the delicate balance of when to make changes versus letting campaigns run their course.
This episode offers a masterclass in strategic media buying, covering topics like auction dynamics, the impact of LTV on advertising strategies, and the crucial role of creative in unlocking ad spend. Don't miss out on these expert insights – listen now to elevate your media buying game.
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In the first Bottomline episode of 2025, Cody and Taylor take on the contentious topic of cost controls in Facebook advertising, offering a masterclass in advanced media buying strategies. They begin by demystifying the three types of cost controls - bid caps, cost caps, and minimum ROAS - and explain why they exclusively use cost controls across all their accounts.
They systematically dismantle common myths, particularly the notion that cost controls restrict spending. Through compelling arguments and real-world examples, they demonstrate how cost controls can actually lead to increased spend and better performance by eliminating wasteful ad spend on underperforming creatives. Cody and Taylor also delve into the pitfalls of manual budget adjustments and the "hybrid model," advocating instead for trusting Facebook's sophisticated algorithm to optimize spend based on performance.
The episode concludes with a discussion on using cost controls as a diagnostic tool to identify and address underlying issues in your advertising strategy, from creative quality to offer optimization and goal-setting.
If you don't watch this episode, you're missing out!
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There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.
Go to: https://www.getsaral.com/ and get a 7-day free trial.
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In this insightful episode of The Bottom Line, we sit down with Drew Fallon, co-founder and CEO of Iris, an AI-powered profit planning platform for consumer brands. As the former CFO of MadRabbit, Fallon brings a wealth of experience in financial forecasting and analysis for e-commerce businesses.
The conversation dives deep into the intricacies of P&L management, forecasting methodologies, and the critical importance of understanding unit economics. Fallon shares valuable insights on the differences between good and bad growth, emphasizing that top-line revenue increases can sometimes mask underlying issues in a company's financial health. He uses the example of Allbirds to illustrate how aggressive expansion without proper attention to gross margins and operational efficiency can lead to significant problems.
The episode also explores the challenges of accurately attributing revenue across different sales channels, particularly the complexities of Amazon versus direct-to-consumer platforms. Fallon's expertise shines as he discusses how Iris addresses these challenges, providing e-commerce brands with more accurate and actionable financial data.
Don't miss out on this treasure trove of financial wisdom - tune in now to elevate your e-commerce strategy!
Connect with Cody on LinkedIn or X .
Connect with Taylor on LinkedIn or X.
Discover Kynship.
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Join host Cody Wittick on this insightful episode of The Bottom Line, where he sits down with Joe Welstead, the innovative founder of Oshun, a hydrating supplement company. Joe shares his journey from building his first brand, Motion Nutrition, over 6-7 years to launching Oshun with a fresh perspective and lessons learned.
In this conversation, Joe reveals the missteps he avoided the second time around and how he's embracing a simplified approach with Oshun. They delve into the strategical shift from launching multiple products to focusing on one SKU, and the decision to hone in on a direct-to-consumer model over an omnichannel approach. Learn how Joe leverages organic growth, balances control over brand narrative, and navigates the new landscape of paid advertising.
Tune in to discover the bottom line on building a successful brand from the ground up.
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There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.
Go to: https://www.getsaral.com/ and get a 7-day free trial.
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Connect with Cody on LinkedIn or X .
Connect with Taylor on LinkedIn or X.
Discover Kynship.
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Join hosts Cody Wittick and Taylor Lagace on this special episode of The Bottom Line, as they dive deep into the intricacies of achieving industry benchmarks and optimizing e-commerce performance. Featuring guest Chase Clymer, the episode unpacks numerous facets of conversion rate optimization (CRO), product-market fit, and holistic customer journeys.
Chase shares his journey in leveraging tools like ChatGPT and heat mapping software to create and test landing pages rapidly using the AIDA formula (Attention, Interest, Desire, Action). Through personal experiences and actionable insights, he emphasizes the need for authentic influencer content, robust filtering and sorting options for high-SKU stores, and the importance of user experience and design strategy on websites.
Listeners will also walk away with practical advice on utilizing the ICE principle (Impact, Certainty, Ease) to evaluate and prioritize new ideas, enhancing average order value (AOV) through upsells and cross-sells, and understanding the user-centric approach to CRO.
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There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.
Go to: https://www.getsaral.com/ and get a 7-day free trial.
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Connect with Cody on LinkedIn or X .
Connect with Taylor on LinkedIn or X.
Discover Kynship.
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The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!
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Join host Cody Wittick on this special episode of The Bottom Line, where he delves into the critical role of strong opinions in agency-client relationships. Cody recounts his recent experiences—one frustrating and one successful—while redesigning Kinship's website, showcasing the impact of strategic insight versus mere execution.
Learn why combining strategy with execution is vital for any business looking to thrive. Cody emphasizes the key differences between agencies, freelancers, and contractors, and why having a partner who can provide strategic guidance can make all the difference. If you're juggling multiple roles, from founder to head of growth, this episode is a must-listen for elevating your approach to hiring external partners.
Tune in for actionable advice and strategic perspectives on making your next partnership the most effective yet.
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There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.
Go to: https://www.getsaral.com/ and get a 7-day free trial.
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The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!
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In this episode of The Bottom Line, hosts Cody Wittick and Taylor Lagace engage with Jason Sommerville from GW Partners to delve into the nuances of maximizing enterprise value for founder-owned companies. With over $50 billion in executed transactions, Jason brings his vast expertise in capital markets and strategic planning to the table.
Tune in as Jason demystifies common misconceptions about ad efficiency on Meta and Shopify when adding new sales channels like Amazon. He also underscores the importance of building a robust brand outside of Amazon before incorporating it as a sales channel, drawing attention to success stories like Wildbird. Dive deep into discussions about Return on Ad Spend (ROAS), customer acquisition costs (CAC), and the dynamic market for brand acquisitions.
Don’t miss the practical tips on omnichannel strategies, brand building, and assembling a world-class team to drive your business forward.
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There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.
Go to: https://www.getsaral.com/ and get a 7-day free trial.
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Don't forget to like, comment, share, and subscribe for more episodes like this.
Connect with Cody: https://www.linkedin.com/in/codywittick/
Connect with Taylor: https://www.linkedin.com/in/taylor-lagace-5080a9b2/
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The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!
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In this episode of The Bottom Line, host Cody Wittick sits down with Rachel Sanders, the CEO and co-founder of Rootine, a brand revolutionizing the future of supplements by using unique health data for targeted products.
Rachel dives into how her investment banking background fortified her business acumen and aided in the daily operations at Rootine. This episode also touches on the strategy behind her organic social virality, with some of her reels amassing 5 to 10 million views.
Tune in to gain crucial insights on product innovation, marketing spend, and the power of organic social content.
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There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.
Go to: https://www.getsaral.com/ and get a 7-day free trial.
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Connect with Cody on LinkedIn or X .
Connect with Taylor on LinkedIn or X.
Discover Kynship.
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The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!
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In this episode of The Bottom Line, host Cody Wittick sits down with Tom Brown, the "Shopify DTC Guy," to unpack his journey from bootstrapping D2C brands to seven figures and working with 2,000+ merchants monthly.
Tom shares his expertise on staying laser-focused, avoiding shiny object syndrome, and the power of customer obsession. Get the inside scoop on his new project, House of Neon, revolutionizing custom LED signs, and the lessons learned from Posted Protein.
Tune in for tactical insights on influencer marketing, logistics, and scaling your brand.
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There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.
Go to: https://www.getsaral.com/ and get a 7-day free trial.
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Connect with Cody on LinkedIn or X .
Connect with Taylor on LinkedIn or X.
Discover Kynship.
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The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!
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Join Cody Wittick as he discusses campaign structuring, the importance of diversified creatives, and the rationale behind using cost cap adjustments in media buying. Cody also explores how to manage ads when campaigns or ad sets stop spending and strategies for launching new creatives effectively.
Learn about the effective use of cost controls to maintain efficiency at target, the impact of diversified creatives, and how to maximize ad spend potential. Plus, discover the best practices for creative testing and when to make campaign adjustments.
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There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.
Go to: https://www.getsaral.com/ and get a 7-day free trial.
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Connect with Cody on LinkedIn or X .
Connect with Taylor on LinkedIn or X.
Discover Kynship.
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The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!
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In this episode, we delve into the nitty-gritty of our ad account philosophy, creative testing, and advanced marketing tactics.
Join Cody Wittick as he discusses audience testing, the significance of Advantage+ Shopping Campaigns (ASC), and the rationale behind using cost controls in media buying. Cody also explores why separating testing and scaling campaigns might not be the best strategy and the importance of creative testing at a high level.
Learn about the effective use of cost controls for holding efficiency at target, the impact of broad audience targeting, and how creative can unlock ad spend potential. Plus, discover the importance of new customer acquisition and why certain metrics might not be the best gauges for success.
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There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.
Go to: https://www.getsaral.com/ and get a 7-day free trial.
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Don't forget to like, comment, share, and subscribe for more episodes like this.
Connect with Cody on LinkedIn or X .
Connect with Taylor on LinkedIn or X.
Discover Kynship.
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In this episode, we delve into the world of Ecommerce growth, savvy marketing tactics, and impactful influencer strategies.
Join us, Cody Wittick and Nik Sharma, as we discuss Nik's investment journey, including his role in Black Wolf Nation, emphasizing the importance of owning a 3PL for cost-saving. We explore the significance of celebrity power in driving sales and the need for authentic user-generated content amid the saturated market.
Learn about the financial literacy of founders, the challenge of finding good investment opportunities, and the need for staying ahead with low CAC (customer acquisition cost) strategies. Plus, we touch on the impact of iOS changes on marketing and the various ways brands can efficiently work with influencers to build trust and drive sales.
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There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.
Go to: https://www.getsaral.com/ and get a 7-day free trial.
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Don't forget to like, comment, share, and subscribe for more episodes like this.
Connect with Cody: https://www.linkedin.com/in/codywittick/
Connect with Nik Sharma: https://www.linkedin.com/in/mrniksharma/
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Welcome to The Bottom Line! In this episode, our discussion centers around the fascinating world of meta ads and the power of machine learning in optimizing ad performance.
Join us, Cody Wittick and Taylor Lagace, as we dive deep with Andrew Faris, former pastor turned Ecommerce maestro and current CEO of AJF Growth. We explore the intricacies of Facebook's meta machine learning system, successful strategies for media buying, and the importance of good creative and solid financial planning.
Learn about the new feature ASC vs. BAU, and why it’s more about repackaging existing principles than a groundbreaking change. Plus, stay tuned for insights on the upcoming meta performance summit and the key factors driving ad performance today.
Connect with Cody on LinkedIn or X .
Connect with Taylor on LinkedIn or X.
Discover Kynship.
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We are back! Welcome to The Bottom Line! We've rebranded and leveled up from The Influencer Marketing Blueprint, keeping our Honest Ecommerce Conversations On Tactics For Profitable Growth, now with a fresh, broader perspective.
Join us, Cody Wittick and Taylor Lagace, as we take you on a journey through the evolution of Kynship. Discover why we made the leap from The Influencer Marketing Blueprint and how we've expanded from influencer marketing to a comprehensive approach to Ecommerce growth, including contribution margin forecasting, meta ad accounts, and creative services.
Get ready to dive into the epic story of Kynship's transformation from 1.0, focused on influencer seeding, to 3.0, where financial literacy, paid media, and killer creative content take center stage.
Whether you're an Ecommerce brand chasing sustainable growth or looking to up your influencer game, this episode sets the stage for insightful discussions and expert advice in future episodes.
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Connect with Cody on LinkedIn or X .
Connect with Taylor on LinkedIn or X.
Discover Kynship.
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