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Welcome to Episode 20 of "Email Never Sleeps," where we dive deep into B2B email marketing with our guest, Kate Arney-Cimino, from Los Angeles, California. With a robust sales and content marketing background, Kate shares unique insights on crafting compelling email campaigns that resonate with diverse audiences.This episode explores effective transitions from sales to content creation and discusses strategies for genuine audience engagement in B2B marketing. Kate emphasizes understanding the customer, adapting tone, and addressing their pain points to create meaningful interactions.This video is for you if you are searching for content related to B2B Email Marketing or B2B marketing strategies. Tune in to gain practical advice from a seasoned expert on crafting emails that inform, resonate, and engage.
#B2BEmailMarketing #ContentMarketing #emailstrategy
Connect with Kate - https://www.linkedin.com/in/katearneycimino/
Connect with Andrew - https://www.linkedin.com/in/andrewkordek/
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Exploring ALL CAPS in Email Marketing with R.J. Talyor | Email Never Sleeps Ep. 19In Episode 19 of "Email Never Sleeps," we dive into the nuances of using ALL CAPS in email marketing. Is it effective or just digital yelling? Our guest, R.J. Talyor, founder and CEO of Backstroke, brings a wealth of experience from his days at ExactTarget to exploring the latest trends with generative AI in email marketing.We'll discuss surprising trends, such as the dramatic increase in ALL CAPS usage in email subject lines and content, and dissect whether this tactic grabs more consumer attention or is losing its impact. R.J. also shares insights into how ALL CAPS affects different brands differently, especially luxury versus discount brands.We will explain what's driving the rise in ALL CAPS, how it relates to deliverability, and the branding implications it carries. Whether you're a marketer looking to tweak your email strategy or just curious about the latest email marketing trends, this episode is packed with insights fueled by accurate data and expert analysis.
Connect with RJ: https://www.linkedin.com/in/rjtalyor/
Connect with Andrew: https://www.linkedin.com/in/andrewkordek/
#EmailMarketing #DigitalMarketing #ALLCAPS #MarketingTrends #EmailStrategy
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Want to know the difference between CDPs, DMPs, and CRMs? Join us on Email Never Sleeps to explore what CDPs are and why brands are jumping on board. Special guest Roy Wollen will break it all down - don't miss out, hit subscribe now!
Roy Wollen:
https://www.linkedin.com/in/roywollen/
Andrew Kordek: https://www.linkedin.com/in/andrewkordek/
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Andrew Kordek is back with another episode of Email Never Sleeps. Today, my special guest is someone you’ll love because our topic is “Why is Mastering Email Marketing Like Catching a Unicorn?”In this episode, I'm joined by Evan Blittner, a seasoned marketer with 16 years of experience spanning agencies, client-side, and vendor roles. Evan has worked across multiple industries, including Telecom, Insurance, Finance, CPG, and Hospitality, bringing a wealth of knowledge to our discussion.Evan and I dive deep into the complexities of email marketing and why achieving mastery can feel as elusive as catching a unicorn. We explore the moving targets in email marketing, from evolving customer preferences and data changes to industry shifts and internal dynamics.Topics covered:-The myth of mastering email marketing-The importance of top-level buy-in and stakeholder engagement-Navigating the customer journey from acquisition to retention-Effective testing strategies and their impact-The challenges and opportunities in different stages of the email lifecycleJoin us as we break down these intricate topics and provide actionable insights to help you navigate your email marketing challenges. Whether you're new to the field or a seasoned professional, this episode has something valuable for everyone.#EmailMarketing #DigitalMarketing #MarketingStrategy #EmailMastery #CRM Don’t forget to like, comment, and subscribe for more episodes of Email Never Sleeps! Let us know your thoughts and questions in the comments, and we’ll respond in our next video. Keep emailing and keep innovating!
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Welcome to Episode 16 of "Email Never Sleeps," where we challenge the status quo of social media icons in emails! Are you tired of the same old icons sitting unnoticed in your email footers or headers? Join our host, Andrew Kordek, and special guest, Jay Oram from Action Rocket, as they get into innovative ways to integrate and leverage these icons effectively in your marketing emails. Whether you're a seasoned email marketer or just getting started, this episode is packed with insights and strategies that could transform your engagement with your audience. Don't miss out on rethinking the role of social media in your emails for better engagement and results!Jay Oram LinkedIn: https://www.linkedin.com/in/jayoram/Andrew Kordek LinkedIn: https://www.linkedin.com/in/andrewkordek/If you find channels like Neil Patel or Stewart Gauld insightful, you'll definitely want to join this discussion on "Email Never Sleeps" for cutting-edge email marketing tips and strategies.#EmailMarketing #SocialMediaInEmail #DigitalMarketingStrategies #MarketingTips #ActionRocket #JayOram #EmailDesign #SubscriberEngagement
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Are Best Practices Killing CreatIn this thought-provoking episode of "Email Never Sleeps," host Andrew Kordek is joined by the illustrious Kath Pay, a celebrated author, agency owner, and content creator in the email marketing world.
With over 25 years in the industry, Kath brings a wealth of knowledge and experience, challenging the notion that sticking to "best practices" is always the right approach.
Together, they delve into the controversial topic of whether adherence to established best practices stifles creativity within the email marketing field.
They discuss the origins and implications of these so-called best practices and explore how they can sometimes lead to mediocrity rather than excellence.Kath shares insights from her extensive career, including practical tips on how marketers can test and adapt strategies to better suit their specific contexts, rather than blindly following generic guidelines.
This episode is a must-watch for marketing professionals seeking to push the boundaries and innovate within their practices.
🔗 Connect with Kath on LinkedIn: https://www.linkedin.com/in/kathpay/
🎧 Listen to more episodes of Email Never Sleeps: https://www.youtube.com/channel/UCIvxWCc6yIrBVvuVShkrw1Q
🔗 Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/
Join us as we uncover the balance between following guidelines and fostering innovation in email marketing. Don't forget to subscribe for more insightful
discussions!#EmailMarketing #MarketingCreativity #DigitalMarketing #EmailNeverSleepsivity??
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Today, on this latest episode of Email Never Sleeps, we discuss "Secrets to Success and Common Failures in Email Marketing" with Andrew Kordek and the fantastic Tali Hasanov. If you're passionate about digital marketing and want real-world insights from industry veterans, this episode is for you!Tali brings years of expertise in digital marketing, from strategy and deliverability to comprehensive program assessments. We discuss practical strategies that have led to our successes and reflect on the failures that taught us invaluable lessons.Whether you're experimenting with new marketing techniques or fine-tuning your approach to email campaigns, our conversation will provide actionable advice that could transform your strategy and results.Watch the full discussion to discover:-The fundamentals of setting up successful email campaigns-Common pitfalls that marketers should avoid-Strategic testing and adaptations for evolving market demands"This episode is a must-watch for anyone who wants to leverage email marketing more effectively while confidently navigating its challenges.#EmailMarketing #DigitalMarketing #MarketingSuccess #EmailNeverSleeps Transform your email marketing strategy by understanding what truly drives success and how to learn from missteps.
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With email technology continuously evolving, mastering the art of business email has never been more critical. Dive deeper into advanced techniques with "Transforming Business Emails: From Blasé to Brilliant with Creativity," featuring expert insights from Kaitlin Harvey in Episode 13 of iPost’s podcast "Email Never Sleeps."This episode delves into the advanced elements of email development, a crucial skill set for today’s digital marketers looking to elevate their strategies. Kaitlin Harvey shares her extensive knowledge on optimizing email campaigns for higher engagement and better conversion rates. Whether you're an experienced professional or looking to upgrade your expertise, this talk will provide actionable insights to thrive in the dynamic world of email marketing.📚
Learn more about advanced email strategies here: https://www.ipost.com/blog/
🔗 In This Episode:Kaitlin Harvey: https://www.linkedin.com/in/kaitlin-harvey/
Andrew Kordek: https://www.linkedin.com/in/andrewkordek/
This episode is particularly valuable if you've benefited from insights from top digital marketing experts or are a member of communities like Email Geeks!Join us as we explore comprehensive strategies to enhance your email campaigns and ensure they excel across all devices and platforms, no matter the inbox!#BusinessEmails #EmailMarketing #DigitalMarketing #EmailGeeks
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With email technology continuously evolving, mastering the art of email development has never been more critical. Jump into the fundamentals with "Email Development 101: How To Do It Right," featuring expert insights from Andrew Kordek and Anne Tomlin in Episode 12 of iPost’s podcast "Email Never Sleeps."
This episode explores the essentials of email development, a must-have skill set for today’s digital marketers. Andrew and Anne unpack the intricacies of crafting effective, responsive email designs that captivate and convert. Whether you're a newbie or looking to polish your skills, this talk will equip you with the knowledge to excel in the fast-paced world of email marketing.
Learn more about email strategies here: https://www.ipost.com/blog/
🔗 In This Episode:
Anne Tomlin: https://www.linkedin.com/in/annetomlin/Andrew Kordek: https://www.linkedin.com/in/andrewkordek/
This episode highlights the best practices in email development and tackles common challenges and how to overcome them. If you've enjoyed content from digital marketing leaders or are actively following platforms like Email Geeks Community, this episode is particularly enlightening!
Join us as we explore practical strategies to enhance your email campaigns and ensure they perform beautifully across all devices and platforms, no matter the inbox!
#EmailDevelopment #EmailMarketing #DigitalMarketing #EmailGeeks
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Why Dedicated IPs & The Decline of Open Rates Could Be Game-Changing for Your Email Marketing Strategy.Are you navigating the complexities of email marketing and wondering about the significance of dedicated IPs and the relevance of traditional metrics like open rates? If you are curious about enhancing your deliverability or whether metrics still matter, this episode of "Email Never Sleeps," presented by iPost, is for you!In this detailed discussion, Andrew Kordek hosts Jakub Olexa, email marketing savant and the mind behind Mailkit, to explore the pivotal transformations shaping the future of email marketing. Whether you’re a marketer looking to refine your strategy with dedicated IPs or questioning the validity of open rates due to emerging privacy protocols like Apple's MPP, this episode will provide you with deep insights and actionable advice.If you value content from thought leaders like Email on Acid or The Futur, you’ll appreciate the depth of knowledge shared in this episode.What you’ll learn:-The critical advantages of using dedicated IPs over shared IPs and how they can dramatically improve your email deliverability.-Insights into the declining reliability of open rates as metrics and what metrics you should focus on instead to gauge the true success of your email campaigns.-Practical strategies and expert tips to future-proof your email marketing efforts against the backdrop of increasing privacy regulations.Watch the full episode to discover:-Why the shift from traditional metrics to more robust measures of engagement and conversion is crucial for modern email marketers.-How dedicated IPs provide a competitive edge in maintaining sender reputation in a congested digital space.Connect with the experts for more insights:Jakub Olexa https://www.linkedin.com/in/axelo/Andrew Kordek https://www.linkedin.com/in/andrewkordek/This episode is a treasure trove for email marketers who aim to leverage advanced strategies for better performance and compliance in 2024 and beyond. Don’t miss out on these expert insights, which could redefine the success parameters of your email campaigns.Subscribe and turn on notifications so you never miss another insightful discussion from Email Never Sleeps!
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In this insightful episode of "Email Never Sleeps," titled "Lessons Learned: What I Wish I Knew About Before Migrating ESPs," Anna Levitin joins Andrew Kordek to dive deep into the complexities and essential considerations of Email Service Provider (ESP) migration.
With a fascinating background in cultural anthropology, Anna brings a unique perspective to understanding user behavior and its critical role in digital marketing. The discussion also ventures into the challenges of B2B churn, offering valuable strategies to retain customers and enhance product adoption.
If you're a marketing professional, particularly in the digital or email marketing space, and are considering an ESP migration or struggling with B2B churn, this episode is packed with practical advice and insights to guide you through these challenges.Whether you're navigating the technical aspects of migration or seeking to improve customer retention, Anna and Andrew provide a comprehensive checklist and strategies rooted in understanding user behavior and aligning with business goals.
Connect with our experts on LinkedIn to further explore their insights:
Anna Levitin: https://www.linkedin.com/in/annalevitin/
Andrew Kordek: https://www.linkedin.com/in/andrewkordek/
If you're searching for guidance on ESP migration, strategies to reduce B2B churn, understanding user behavior in digital marketing, or aligning marketing efforts with business objectives, this video is for you. Join Anna and Andrew as they share their experiences, challenges, and lessons learned from years in the industry, all presented clearly and straightforwardly for easy understanding.
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In this episode of "Email Never Sleeps," titled "Make or Break Moments: The Power of Your Brand's First Email," Israa Alrawi joins Andrew Kordek to unravel the critical importance of a brand's initial communication with its subscribers. As an e-commerce entrepreneur turned email marketer, Israa shares her transformative journey from facing the unpredictability of social media advertising to discovering the consistent value email marketing brings. This episode dives deep into the mechanics of crafting that pivotal first email, highlighting its undeniable influence on deliverability, subscriber engagement, and setting the tone for the customer-brand relationship.
Israa and Andrew talk about the essential components of a successful welcome email, emphasizing the significance of creating a memorable first impression, the strategic importance of immediate engagement, and the necessity of maintaining deliverability.They explore practical strategies for personalizing content, optimizing for deliverability, and leveraging email to establish a meaningful connection from the outset.This video is for marketing professionals, e-commerce store owners, and anyone looking to refine their email marketing strategy or seeking insights into the best practices for initiating a lasting dialogue with their audience. If you're searching for keywords like "email marketing," "welcome email strategy," "subscriber engagement," or "improving email deliverability," this episode is a treasure trove of actionable advice and expert insights.For more wisdom from Israa Alrawi and to connect with her, visit her LinkedIn: https://www.linkedin.com/in/israaa/
To delve deeper into Andrew Kordek's email marketing expertise, check out his LinkedIn: https://www.linkedin.com/in/andrewkordek
This episode offers the guidance and inspiration you need to elevate your strategy.
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In this episode of "Email Never Sleeps," join Alizah Thornton and Andrew Kordek as they explore the interplay between SEO, paid ads, and email marketing to transform web traffic into loyal subscribers. As a digital marketing strategist, Alizah shares her comprehensive experience and passion for leveraging content across various channels to create meaningful connections with audiences. From the intricacies of keyword clusters in SEO to the power of personalized email campaigns, this episode is a treasure trove for marketers looking to enhance their strategies with insights on content creation, audience engagement, and leveraging data for targeted outreach.This video is a must-watch if you are a marketing professional or business owner seeking to refine your digital marketing strategy, enhance customer engagement, or explore the synergies between different marketing channels for improved ROI. Whether you are navigating the complexities of SEO, crafting impactful paid ad campaigns, or mastering the art of email marketing, Alizah and Andrew provide actionable insights and practical tips to help you make your marketing meaningful.For more insights and to connect with our experts, visit their LinkedIn profiles:
Alizah Thornton: https://www.linkedin.com/in/alizahthornton/
Andrew Kordek: https://www.linkedin.com/in/andrewkordek/This video is for you if you are searching for practical tips on integrating SEO with email marketing, strategies for converting web traffic into loyal subscribers, or ways to leverage content marketing across various digital channels. Dive into the synergy of SEO, paid ads, and email marketing with us and discover how to elevate your marketing efforts to new heights.
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In today's digital age, the art of storytelling and personalization in email marketing is more crucial than ever. Episode 7 of "Email Never Sleeps," hosted by Andrew Kordek, delves into this topic with special guest Toni Rexroat, an experienced marketer renowned for her storytelling prowess. This episode explores how crafting compelling narratives and tailoring content to individual preferences can significantly enhance email marketing strategies.Toni Rexroat, affectionately known as T-Rex by colleagues for her formidable skills, shares her journey from magazine editing to falling in love with email marketing. She emphasizes the importance of storytelling in engaging customers, whether they're passionate enthusiasts or in need of everyday essentials. Toni and Andrew discuss the essence of storytelling, defining it as guiding customers through a journey, highlighting challenges, and offering solutions that resonate with their experiences.
Andrew Kordek echoes the sentiment, stressing that every brand has a story that can forge deeper connections with its audience. He advocates for authenticity and emotional engagement in emails, moving beyond mere discounts or promotions to create meaningful interactions. The conversation further explores the importance of understanding the customer's perspective, ensuring the narrative is relevant and compelling.
The discussion also covers personalization, a key element in making emails feel tailored and relevant. Both Toni and Andrew critique superficial personalization tactics, like the overuse of first names, advocating for a deeper understanding of customer desires and preferences. They share insights on leveraging data and customer feedback to craft emails that genuinely resonate, thus fostering stronger brand loyalty.
Moreover, Toni advises on the iterative process of storytelling and personalization, from gathering insights across departments to testing different narratives and personalization levels. She emphasizes fun and creativity in this process, encouraging marketers to view their audience as friends rather than targets.
This episode is a treasure trove for marketers looking to elevate their email campaigns through the power of storytelling and sophisticated personalization. Whether you're a seasoned professional or new to the field, the insights shared by Toni Rexroat and Andrew Kordek will inspire you to craft emails that inform, connect, and delight.
Connect with Toni Rexroat on LinkedIn: Toni RexroatConnect with Andrew Kordek on LinkedIn: Andrew Kordek
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Are you fascinated by the evolving landscape of email marketing and the integration of AI technologies? If you're curious about how artificial intelligence is shaping the future of email strategies or seeking ways to optimize your email campaigns through AI, this video is tailor-made for you. Join Andrew Kordek and guest Elizabeth Jacobi, a seasoned expert from Mocha Bear Marketing, as they delve into the dynamic world of AI and email marketing. Whether you're an industry veteran looking for fresh insights or new to the field and eager to learn about the latest trends, this discussion will offer valuable perspectives on utilizing AI to enhance email marketing effectiveness. They explore the advantages and challenges of AI in writing email content, analyzing data, and even creating images, providing practical advice for marketers at all levels. If you're interested in leveraging AI to save time, improve engagement, and drive results in your email campaigns, you won't want to miss this enlightening conversation.Connect with Andrew: https://www.linkedin.com/in/andrewkordek/Connect with Elizabeth: https://www.linkedin.com/in/elizabethjacobi/
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Welcome to another insightful episode of "Email Never Sleeps," where we dive into the crucial topic of creating the perfect welcome series for your brand and consumers.
In this episode, Andrew Kordek is joined by Jennifer Hoth, a seasoned expert with 13 years of experience in the email marketing space, to discuss strategies for setting up your brand and consumers for success right from the start.
Jennifer shares her journey from a marketing generalist to an email marketing specialist, highlighting the dynamic and ever-evolving nature of email marketing that keeps marketers on their toes.
With a strong passion for mentoring and speaking about email marketing, Jennifer brings valuable insights into the importance of a well-crafted welcome series.
This episode explores:
-The pivotal role of the welcome series in email marketing
-Strategies for collecting valuable subscriber information
-The importance of personalization and making a great first impression
-Tips for avoiding common pitfalls in welcome series creation
-Whether you're new to email marketing or looking to refine your welcome series, this conversation is packed with actionable advice to help you engage your subscribers from their very first interaction with your brand.
Watch now to learn how to create a welcoming journey that sets both your brand and your consumers up for success.
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In this episode of "Email Never Sleeps," Andrew Kordek chats with Scott Wolson, a casino marketing expert, on why copy and creative often take a backseat in today's marketing strategies. If you're wondering how technological advancements and AI are overshadowing the essence of creative marketing, this video is for you.
Scott brings decades of experience from the heart of Las Vegas, discussing the shift from impactful storytelling to a focus on targeting and technology. This conversation is crucial for marketers aiming to balance modern tools with the irreplaceable value of creativity.
The discussion also touches on targeting younger audiences, the evolution of casino marketing, and how brands can better connect with their audience beyond just pushing content. If you're in marketing, looking to improve your brand's engagement, or curious about the future of creative content, you won't want to miss Scott's insights.
Watch now to learn how to keep your marketing creative and engaging in an AI-driven world.
Watch Now on YouTube
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In this insightful episode, join host Andrew Kordek from iPost as he welcomes Monica Badiu, a renowned email marketing copywriter and coach, to discuss the critical importance of email list hygiene. Monica shares her valuable experience and strategies for maintaining a responsive and healthy email list, which is essential for the success of any email marketing campaign.
🔍 In This Episode:
Discover why regular email list cleanup is crucial for your marketing success. Learn from Monica's extensive experience in email marketing, and understand how an engaged email list can significantly impact your campaign's performance. Explore practical tips and strategies for effective email list maintenance.🎙️ About Our Guests:
Andrew Kordek: LinkedIn Profile Monica Badiu: LinkedIn Profile🔗 Useful Links:
Read more about this episode on the iPost blog: Maximize Engagement - Pro Tips for a Successful Email List Cleanup Watch this episode on YouTube: Watch HereWhether you're new to email marketing or a seasoned professional, this episode offers valuable insights into the often-overlooked aspect of email marketing - list hygiene. Join us on this informative journey and elevate your email marketing strategies.
🌐 Stay Connected:Don’t forget to subscribe to "Email Never Sleeps" on Spotify for more episodes with industry experts like Monica Badiu. Stay tuned for enlightening discussions and expert advice that can transform your email marketing campaigns!
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Welcome to Season 3 of "Email Never Sleeps," where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email. With decades of combined experience in email marketing, they share valuable insights and practical tips to enhance your email marketing strategies.🔗 Important Links:Check out Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/Discover more about Scott Cohen: https://www.linkedin.com/in/scottcohen13/
Visit iPost for innovative email solutions: https://www.ipost.com/In this insightful conversation, Andrew and Scott discuss:-The importance of the first email interaction and how to make it count.Strategies for personalized and effective welcome emails.-The role of analytics in understanding and improving email engagement.-Future trends and evolving practices in email marketing.Stay tuned for more episodes and don't forget to like, share, and subscribe for more insightful conversations on email marketing!
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Introduction to Season 3 of the Email Never Sleeps podcast.
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