Episoder
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The highly requested Q&A episode is here!
As of next month, I’ve been in business for six years (wow) and whilst I feel like I’m just getting started… I’ve definitely learnt a lot along the way too.
In today’s episode, I am answering a few of the most frequently asked questions I get as an agency director and digital marketer. From growing a team, to challenges faced, to what I do if I was starting all over again as a business both product and service-based.
We cover a lot of juicy topics to do with both business and marketing....
🎙️ Where I’d invest my resources (when it comes to marketing) if I was a new product based business
🎙️ How I hired my first team member, how that looked financially, and my hiring / growth strategy at the moment.
🎙️ The most valuable piece of advice I received when starting my career
🎙️ My best tips for social growth on Instagram
🎙️ How I manage my time/work-life balance
🎙️ My favourite aspect of marketing
🎙️ Our DREAM clients
🎙️ My vision for Jampacked and myself
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with Jampacked on Instagram: @jampacked.agency
Follow the Jampacked Podcast on Instagram: @jampackedpod
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In 2024, with things being “easier” on the technical side of things with the help of AI… our ad creatives have become the biggest lever we can pull when it comes to consistent campaign success.
Our team has been knee-deep in the world of paid ads for the past six or so years, let me tell you, it's been quite the ride… and a lot of the advice we might’ve given 6 years ago, is no longer 100% true [things change FAST!].
However, one thing we have always spoken about and pushed our clients to think outside the box with is their AD CREATIVES.
At Jampacked, it’s safe to say we live and breathe paid ads and creative strategy.
So in this episode, we’re feeling generous and sharing 10x ad creative ideas we’ve seen consistently bring in amazing results as well as our top tips for creating scroll-stopping ads in 2024 across Meta and TikTok.
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with Jampacked on Instagram: @jampacked.agency
Follow the Jampacked Podcast on Instagram: @jampackedpod
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Welcome to the very first episode of Season 2 of the Jampacked Podcast!
Today, we're unpacking one of my favourite platforms - TikTok.
We’ve all heard of it, most of us use it, some of us are posting on there, but from what I’m hearing - not many of us are actually seeing much success on there. I’ve scaled multiple TikTok accounts to 5, 10, 20 and 50 thousand + followers and have created multiple viral videos since using the platform as well as made some new friends, and seen opportunities come my way through my TikTok content.
So today, I’m going to be sharing with you 8 things that make a successful TikTok content strategy and what you’ll see us doing for our clients to help them get the most out of the platform.
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with Jampacked on Instagram: @jampacked.agency
Follow the Jampacked Podcast on Instagram: @jampackedpod
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Rebranding my company this year has been the best thing I’ve ever done for this business, … and not just for the obvious reasons like having a new look and feel that I’m in love with & really proud to share. Rebranding has transformed us from the inside-out; it’s sparked an amazing new energy internally, invigorated our team with a new sense of purpose, made our vision more crystal-clear than ever, attracted top new talent into our team, delighted and excited our existing clients and given us more momentum than ever as a company.
The entire rebranding process has confirmed what I already know to be true in the digital marketing world. And that is..
The power of your brand lies in the story you share. And you are at the core of your story. Fresh, on-trend (but still unique) and bold marketing allows you to cut through the noise on socials. And - bright colours go a loooong way. Sometimes all it takes is a freshen-up to be seen by your ideal market and re-invigorate your team.I am thrilled to be welcoming my amazing friend, business-big-sister, and the power behind our entire rebrand… Kylie Hannaford, Founder and Creative Director at Three Blocks Left, onto the Jampacked Podcast today.
Kylie was the mastermind behind our entire rebrand and working with her on what we now call Jampacked Agency was the most empowering, exciting and fulfilling experience.
Having been in the design industry for 20 years, Kylie has so much gold advice to offer on rebranding… in today’s episode we discuss why, when, and how to rebrand so that you not only retain your existing customers and brand awareness, but how to do it in a way that invigorates your community, team and most importantly…you.
You can find Kylie here:
Instagram: https://www.instagram.com/threeblocksleft/
Website: https://threeblocksleft.com.au/
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Whether you run ads now, might run them in the future, outsource them or manage them in house… it’s so important for every marketer and business owner to wrap their head around the foundations of paid ads in order to get the most out of your digital marketing strategy for the long term.
In this episode, Zoya [Jampacked’s very own Digital Marketing Specialist] joins Jarrah as they discuss the topics they get asked about the most when it comes to paid ads, including:
The benefits of paid advertising for businesses?When businesses should consider adding paid advertising to their digital marketing strategyThe non-negotiables that are needed to run effective social media adsThe difference between Google ads and Social media adsBudgets and Minimum daily ad spendThe metrics to consider when assessing the effectiveness of Meta ad campaignsRunning paid ads intermittently VS all the timeHow we stay on top of industry knowledgeOur best piece of advice for those wanting to get started with paid ads.Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with JAMPACKED on Instagram: @jampacked.agency
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We’ve all seen the power of Instagram and what it can do for businesses of any shape and size... it’s something we’re borderline obsessed with at Jampacked. And today? Gabi [Head of Social at Jampacked Agency] and your host, Jarrah, unpack the platform.
This episode covers:
● Gabi’s proudest moments at Jampacked
● The core benefits of Instagram
● Is it still possible to grow organically on Instagram and if so, how?
● How to create reels that will actually generate engagement for you
● Are ‘static posts’ still worth doing? And if so, how often?
● Instagram stories and what kind of content works best
● Humanising your content on Instagram: where to start
● What to do when your creativity feels low
● Where we see Jampacked going in the next few years
Gabi is our amazing Head of Social, she’s been with us for 2.5 years and has significantly up-levelled the services we provide through the power of social media, [especially organic Instagram] so we thought there was no better person to chat all things IG with. Gabi, we adore you and your brain!
You can find and follow Gabi on Instagram [shock-horror] here: @gab_social
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with JAMPACKED on Instagram: @jampacked.agency
Follow the JAMPACKED Podcast on Instagram: @jampackedpod
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Since I started in this social media and digital marketing industry five years ago, the whole concept of humanising your digital marketing has almost become a buzz phrase that everyone talks about. But what is it exactly? That’s what I’m answering for you in today’s episode!
With all the advice out there it can be very confusing what to take in and what tactics to follow that will actually help you better connect your brand with your customers & drive them into action. But I’m going to help you cut through all that noise and what you can do to stand out from the crowd by walking you through five ways you can humanise your content today. So whether you’re a business just starting out or you're a seasoned entrepreneur, there's definitely something in this episode for you.
Topics covered:
Why every business - no matter how big or small, needs to establish their brand voiceIncorporating digital storytelling into your content strategyExamples of how to weave storytelling into your content and make it relevant to your industry, business, brand and customerWhy behind-the-scenes content is killing it right now and how you can incorporate it into your digital marketing strategy Ideas on increasing your transparency as a brand Becoming the face of your business and why it is the quickest and strongest way to humanise your contentBook a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with Jampacked on Instagram: @jampacked.agency
Follow the Jampacked Podcast on Instagram: @jampackedpod
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Welcome to Season 1 of the JAMPACKED podcast.
If you’re anything like me, you have been thrusted into your business (thanks entrepreneurial tendencies!) and have figured out - pretty quickly - what a rollercoaster it really is. There are some days you are crying on your best friend's shoulder because you’ve just “had one of those days” and other times you’re crying out of pure nostalgia and joy when everything seems to be aligning like the Universe intended.
In this episode, we get really deep into the nitty gritty of my personal business growth and take a looooong walk down memory lane from where I started in business, the challenges I faced, the learnings I had, the celebrations I held and all through the lens of my best friend who has been through it all - the good, the bad and the downright ugly. Unlike any other episode... my best friend, Brooke, interviews me to uncover the hard hitting-truths of what it is like to run a business over the last five years. A lot of juicy nuggets and hard-hitting questions for anyone who has decided to jump on this crazy rollercoaster too!
Topics covered:
How I grew the business and shifted my mindset from a solo business owner to a company directorWhy we rebranded and why we chose JAMPACKEDWhy we choose to be a remote team, and how remote work has shaped usMy age and how that has created a few issues along the wayBiggest mistakes I have ever made in businessThe confidence transformation I have had over the last yearConnect with Brooke: @paperbackgals
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with Jampacked on Instagram: @jampacked.agency
Follow the Jampacked Podcast on Instagram: @jampackedpod
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Digital marketing is my jam, and I'm going to teach you how to make it your bread & butter.
Are you a business owner or fellow marketer who is wanting to bring clarity, consistency and innovation to the way you show up online and market your business? You’re in the right place!
The JAMPACKED Podcast is here to give you digital marketing strategies and tips on how to humanise your brand online and communicate your stories, values and vision that make your brand different. It is my belief that every brand has a story worth telling, a journey worth sharing and a loyal community waiting to listen. And this podcast is jam-packed with the tools you need to make that a reality!
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall
Let’s be Instagram friends: @jarrah_brailey
Connect with Jampacked: @jampacked.agency
