Episoder

  • Episode #317 - "5 Trends Redefining Jewelry Marketing in 2025"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com

    Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

    Welcome to Episode #317, the final episode of the year! What a year it’s been! As I was prepping this episode, just for fun, I took a moment to reflect on just how much we accomplished. I ran a report in our project management tool and discovered that, as of now, we’ve sent 976 email campaigns on behalf of our clients this year—288 of those just in Q4. So yeah, we’re definitely a little tired, but we wouldn’t trade it for the world.

    This week, we’re diving into jewelry marketing trends for 2025. I was planning to share three predictions, but surprise—I’ve got five! These are the trends I believe will shape the industry next year:

    Putting authenticity and humanity back into marketing

    Greater use of AI, but in a thoughtful and strategic way

    Originality as the greatest currency

    The rise of the in-house influencer

    Emphasizing jewelry’s longevity and heirloom value

    And make sure to stick around for The Gold Mine, where I’ll be sharing my raw, unfiltered thoughts on what it was really like to market for jewelry brands in 2024.

    Transcript: https://joyjoya.com/blogs/podcast/5-trends-redefining-jewelry-marketing-in-2025

    00:00 Start
    4:00 Primary Episode Content
    14:34 The Gold Mine

  • Episode #316 - "Jewelry Marketing in 2024: Lessons, Wins, and Surprises"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com

    Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

    Welcome to Episode #316, the second-to-last episode of the year! Today, I'm doing something special. I'm looking back at the most-downloaded podcast episode of the year—‘Do These 3 Things for Jewelry Marketing Success in 2024.’ Not only did it top our charts on Spotify and Apple Podcasts, but it was also the most-viewed YouTube video of all our 2024 uploads. You all loved it, shared it, and most importantly, put it into action.

    So today, I'm revisiting those three tips, reflecting on what made them resonate, and talking about what we learned at Joy Joya from putting them into practice with our clients. And next week, I'll also look ahead to what this means for 2025 because we’re always planning for the next big thing in jewelry marketing.

    And stick around for THE GOLD MINE, where I’ll be sharing my personal favorite marketing tactic from this year—a strategy that truly stood out and delivered incredible results. I’ll also dive into why it resonated with me so deeply and how you can make it work for your brand in the year ahead.

    Transcript: https://joyjoya.com/blogs/podcast/jewelry-marketing-in-2024-lessons-wins-and-surprises

    00:00 Start
    3:42 Primary Episode Content
    14:33 The Gold Mine

  • Manglende episoder?

    Klik her for at forny feed.

  • Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com

    Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

    Welcome to Episode #315. December is here, and with Christmas just weeks away, order deadlines are looming, and time is running out for your customers to find that perfect gift. But don’t worry—there’s still plenty of opportunity to make a big impact.

    In this episode, I'll be exploring actionable strategies to attract last-minute buyers and ensure your brand becomes their go-to for meaningful, thoughtful holiday gifts. From offering an “Under-the-Tree Guarantee” and leveraging gift cards to creating urgency with flash sales and styling sessions, I’ll share tips that will help you stand out in the holiday rush. Plus, I'll discuss how to set clear expectations with your customers to keep them happy and stress-free during this hectic time of year.

    I’ve got a surprise for you in today’s episode—a special guest interview with jewelry designer and maker Twyla Dill? Well, if you’ve read the title of this episode, you already know. But if you’re not familiar with this jewelry designer, you’ll have to keep listening to find out! Just a quick note—there won’t be a GOLD MINE segment today since we’re diving into a longer episode with the interview. Don’t worry, though—I’ll bring those insights back in next week’s episode!

    Check out Twyla Dill's jewelry here: https://www.twyladill.com/

    Transcript: https://joyjoya.com/blogs/podcast/jewelry-marketing-for-the-holiday-rush-last-minute-tips-and-a-bonus-interview-with-twyla-dill

    00:00 Start
    4:45 Interview With Twyla Dill
    24:31 Primary Episode Content

  • Apply at https://JewelryBrandIncubator.com

    Hey, Sparklers! ✹

    No full episode this week because it’s Thanksgiving, and my team and I are taking a much-needed breather. Being the holiday marketing elves is super fun, but whew—it’s also a ton of work! Still, I couldn’t let the week go by without popping in to say Happy Thanksgiving to those who celebrate.

    I’m so thankful for you—yes, YOU! Whether you’re a loyal listener or just someone who tunes in here and there, you mean the world to me. Every time one of you shares that an episode helped your business, even in the smallest way, it absolutely makes my day. 💖

    Now, for some exciting news! The Winter 2025 Emerging Jewelry Brand Incubator Grant is officially OPEN for applications! 🎉 If you’re an independent jewelry brand looking to level up, listen up! One lucky brand will receive six months (Jan 15–July 15) of full-service digital marketing support—totally free. That’s a whopping $18,000 value!

    Why are we doing this? Because empowering jewelry business owners is at the heart of everything we do. Whether you’re just starting out or already shining bright, we want to help you grow.

    Here’s the scoop:
    - You need to have an active jewelry business with an e-commerce presence.
    - If you’re already a Joy Joya fan and love our approach to marketing, that’s a bonus!
    - Applied before but didn’t get selected? Don’t let that stop you—this could be your year!
    - Apply at https://JewelryBrandIncubator.com before the deadline: Friday, January 3rd, 11:59 PM PT.

    I can’t wait to see your application roll in!

    Enjoy the holiday and thank you, from the bottom of my heart, for being here. 🧡

  • Episode #314 - "Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

    Welcome to Episode #314. As you can imagine, during the holidays, storytelling resonates more than ever. Why? Because this time of year is filled with heightened emotions, traditions, and a deep need for connection and meaning. People aren’t just buying gifts—they’re seeking moments that spark joy, create memories, and strengthen relationships.

    I'll be exploring how to make storytelling the cornerstone of your holiday marketing strategy and why it’s the key to setting your jewelry apart. We’ll talk about how the right stories can create a sense of warmth, nostalgia, and anticipation, transforming your jewelry from a simple product into a cherished part of your customers’ holiday experiences.

    So, whether you're already weaving stories into your marketing or you're looking to start, you're in the right place - before you know it, you'll be harnessing the magic of storytelling to create connections that last well beyond the holiday season.

    And in the GOLD MINE segment, I want to share some personal insights on evolving a brand voice. If you’re a regular listener or YouTube viewer, you might have noticed that I updated the podcast intro. Did you catch that? The previous intro had been in place for over a year, though I haven’t gone back to check exactly when I made the change. It’s been a while, and this shift got me thinking about how a brand voice evolves over time and the importance of letting it settle before making changes. So stay tuned to hear my insights.

    Transcript: https://joyjoya.com/blogs/podcast/storytelling-secrets-to-elevate-your-jewelry-marketing-this-holiday-season

    00:00 Start
    3:55 Primary Episode Content
    18:50 The Gold Mine

  • Episode #313 - "How to Level-Up Your Holiday Packaging as a Jewelry Business"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

    Welcome to Episode #313. With the holiday season right around the corner, it’s the perfect time to focus on one of the most impactful yet often overlooked aspects of your jewelry brand—your packaging. Today, I'm diving into how the right holiday packaging can elevate your brand, create an unforgettable unboxing experience, and even boost customer loyalty.

    Whether you’re already known for your gift-worthy presentation, or you're looking for last-minute ideas to add that special touch, this episode is packed with insights to make your holiday packaging stand out. So, get ready to take notes and discover how these small details can make a big impact on your holiday marketing!

    And in the GOLD MINE segment, get ready to elevate your brand with thoughtful, unexpected touches that turn every purchase into a memorable experience! From story cards that reveal the inspiration behind each piece to surprise gifts and personalized recommendations, these small details make your customers feel cherished and excited to return for more.

    Transcript: https://joyjoya.com/blogs/podcast/how-to-level-up-your-holiday-packaging-as-a-jewelry-business

    00:00 Start
    3:48 Primary Episode Content
    16:52 The Gold Mine

  • Episode #312 - "How to Create a Gift Guide For a Jewelry Business"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

    Welcome to Episode #312. With the holiday season fast approaching, it’s the perfect time to talk about holiday gift guides. These guides are an incredible tool for connecting with customers, making shopping easier for them, and helping your brand stand out.

    If you're looking for some ways to elevate your holiday marketing, I’ll be sharing some of my favorite strategies to help you create a gift guide that’s memorable, engaging, and tailored for your audience. So let's dive into how you can make this holiday season your best one yet with a standout gift guide!

    And in the GOLD MINE segment, I'll be diving into the hidden power of holiday gift guides and how they can do so much more than just suggest gifts. Yes, gift guides offer an incredible opportunity to tell your brand’s story and connect with your customers on a deeper level. So stay tuned for my insights, which hopefully inspire you to think about gift guides in a new way!

    Transcript: https://joyjoya.com/blogs/podcast/how-to-create-a-gift-guide-for-a-jewelry-business

    00:00 Start
    3:18 Primary Episode Content
    13:52 The Gold Mine

  • Episode #311 - "Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

    Welcome to Episode #311. With Halloween on the horizon, I'm having a little fun today! As the autumn leaves whisper secrets and spooky season approaches with its enchanting allure, the line between the ordinary and the magical begins to blur. I'm venturing into the shadows of the digital realm to uncover the "scary" mistakes that might be haunting your ecommerce product pages.

    But don't clutch your pearls too tightly! While we'll shine a light on these spooky specters lurking in your online store, we're also arming you with the charms and spells—practical solutions, that is—to banish them for good.

    And before the night is over, I've got a special treat brewing in my cauldron! Stay tuned for our GOLD MINE segment at the end, where I'll reveal how carving out just 15-30 minutes a day—even amidst the holiday hustle—can set you up for enchanting success in 2025. You'll learn how to harness your current momentum to tackle those lingering tasks and start the new year ahead of the game!

    So light a cozy candle, wrap yourself in your favorite blanket, and join me as we transform these frights into delights just in time for the holiday sparkle season!

    Transcript: https://joyjoya.com/blogs/podcast/spooky-jewelry-ecommerce-mistakes-and-fixes-for-holiday-success

    00:00 Start
    4:21 Primary Episode Content
    13:26 The Gold Mine

  • Episode #310 - "Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Welcome to Episode #310. With the holiday season fast approaching, the competition is heating up, and every sparkle counts. Whether you're a seasoned jewelry brand looking to elevate your holiday sales or a passionate artisan eager to showcase your unique creations to a wider audience, a virtual trunk show can be your secret weapon.

    Imagine creating an exclusive, immersive experience where your customers feel like VIPs, discovering stunning pieces right from the comfort of their homes.

    But how do you host a virtual trunk show that not only captivates your audience but also drives those coveted holiday sales? Well, you’re in the right place! In today’s episode, we’ll uncover insider strategies, creative ideas, and some lesser-known tips that will make your virtual event shine brighter than ever.

    From choosing the perfect platform and curating a mesmerizing collection to engaging your audience with unique interactive elements, we’ve got you covered. Plus, I’ll share some personal stories and lessons learned from my own journey hosting virtual events—trust me, you won’t want to miss these!

    And in our GOLD MINE segment, I’m revealing how those unforeseen hiccups can actually become your biggest assets. Learn how to transform challenges into shimmering successes!

    Transcript: https://joyjoya.com/host-a-jewelry-virtual-trunk-show

    00:00 Start
    3:51 Primary Episode Content
    19:25 The Gold Mine

  • Episode #309 - "Unlock the Power of Nostalgia to Boost Jewelry Sales"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Welcome to Episode #309. Today, I'm exploring the subtle yet impactful role of nostalgia in marketing. That warm, nostalgic feeling isn’t just about reminiscing—it can be a strategic tool for connecting with your customers on a deeper level.

    I'll be getting into the psychological impact of nostalgia, identify the nostalgic elements that truly resonate with your audience, and share practical strategies to seamlessly integrate this emotion into your jewelry marketing.

    No matter what kinds of jewelry products you sell, understanding how to harness nostalgia can help you stand out in a competitive market. So stay with me to see how tapping into those cherished memories can enhance your marketing approach.

    And in the GOLD MINE segment, learn why it's crucial for businesses, especially in jewelry marketing, to stay current and avoid appearing outdated in a rapidly changing digital landscape! Yes, I'll talk about the controversial "millennial gray" aesthetic that's sweeping TikTok and home design, illustrating the risks of not evolving with the times.

    Transcript: https://joyjoya.com/unlock-the-power-of-nostalgia-to-boost-jewelry-sales

    00:00 Start
    3:53 Primary Episode Content
    17:09 The Gold Mine

  • Episode #308 - "How to Use Jewelry Marketing to Tap into a $70 Billion Market"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Welcome to Episode #308. I want to talk about something worth a whopping $70 billion—and that's just in the US alone. Did that catch your interest? Can you guess what I’m referring to? Yes, it’s the wedding industry, and today, I'll explore how you can dive into it.

    In the vast world of jewelry, clear lines are drawn: there are those who specialize in wedding jewelry and those who don’t. It’s rare for a brand to excel in both areas. However, just because you’re not primarily a wedding jewelry brand doesn’t mean you should overlook this lucrative market. So, how can you, as a non-wedding jewelry brand, tap into this sector?

    This episode is all about uncovering those opportunities, even if engagement rings and wedding bands are just a small part of your assortment - or not at all what you sell.

    And in our GOLD MINE segment, I'm diving deep into the often overlooked aspect of effective marketing—not always about increasing spend for greater returns but finding ways to cut costs and capitalize on cost-saving opportunities. This approach is crucial in today's uncertain economic climate. Stay with me until the end for key strategies that could significantly enhance your business approach by making it more financially sustainable.

    Transcript: https://joyjoya.com/how-to-use-jewelry-marketing-to-tap-into-the-wedding-market

    00:00 Start
    4:09 Primary Episode Content
    16:38 The Gold Mine

  • Episode #307 - "How to Keep Your Jewelry Marketing Message Clear and Impactful"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Welcome to Episode #307. In this episode, I'm diving into a topic that’s going to make your life—and your customers' lives—a whole lot easier: how to keep your marketing messages simple, straightforward, and precise.

    I know it can be tempting to share everything about your brand or your latest collection. But overloading your audience with too much information or too many choices can backfire. Plus, in today’s fast-paced, scroll-happy world, a message that could be made more precise simply won’t cut it. Simplicity is your best friend.

    I’m sharing tips and tricks to help you cut through the noise, speak directly to your audience, and make your messaging crystal clear. Whether you’re crafting an Instagram caption, writing an email, or figuring out how to describe your latest jewelry piece—this episode will help you refine it all. And stick around for some under-the-radar tips you might not have considered yet!

    And in the GOLD MINE segment, I talk about how we avoid overwhelming our clients' audiences, by focusing on one clear message in their marketing instead of trying to showcase everything at once.

    Transcript: https://joyjoya.com/how-to-keep-your-jewelry-marketing-message-clear-and-impactful

    00:00 Start
    3:28 Primary Episode Content
    19:12 The Gold Mine

  • Episode #306 - "How to Make Better Jewelry Marketing Decisions"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Welcome to Episode #306. Today, we’re diving into something that I know can feel personal—cutting the "fluff" in your marketing. As jewelry entrepreneurs, you’re deeply connected to your designs. Each piece is a reflection of your artistry, which is why it’s easy to get caught up in promoting the aesthetic appeal of your work rather than focusing on what truly drives results.

    But here’s the thing: as beautiful and glamorous as high-end photoshoots or influencer partnerships might be, they won’t always lead to sales if they don’t connect with your audience or spark purchasing decisions. So, today we’re going to tackle how to make smarter, faster marketing choices—ones that grow your business without wasting time on unnecessary distractions.

    Transcript: https://joyjoya.com/how-to-make-better-jewelry-marketing-decisions

    00:00 Start
    3:57 Primary Episode Content
    13:26 The Gold Mine

  • Episode #305 - "5 Common Email Marketing Mistakes Jewelry Brands Make - and How to Avoid Them"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Welcome to Episode #305. Today, we're diving into a topic that's incredibly important but often overlooked: the most common email marketing mistakes jewelry brands make and how to avoid them. Trust me, email marketing is one of the most powerful tools you have in your business arsenal. If you’ve built a list of loyal customers who love your brand, email marketing can be your secret weapon, paying off in a big way over time.

    So, how do you avoid the common missteps that can keep your emails from being as effective as they should be? Don’t worry, I’ve got you covered. Today, we’re going to break down the biggest email marketing mistakes I see time and again, and I’ll show you how to turn them around. Whether you're new to email marketing or just looking to improve, this episode is packed with tips to keep your list engaged and your email strategy strong.

    Transcript: https://joyjoya.com/email-marketing-mistakes-jewelry-brands

    00:00 Start
    4:04 Primary Episode Content
    17:25 The Gold Mine

  • Episode #304 - "Answers to FAQs About Holiday Jewelry Marketing"

    Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial

    Welcome to Episode #304. We’re in it, my Sparklers! Holiday planning season is here, and I know some of you are feeling excited, behind, or even a bit overwhelmed. No worries! In this episode, I’m tackling the top questions I've been getting from clients about holiday marketing because I can promise you it's been a hot topic of conversation these past few weeks.

    I'll cover how to create effective promotions that build urgency without necessarily relying on discounts, and how to use content, gift guides, and email marketing to boost sales. I’ll also share insights on whether to participate in Black Friday and Cyber Monday, and ways to turn holiday shoppers into loyal customers.

    In the "Gold Mine" segment, I'll share some of my favorite tips for managing overwhelm during the busiest time of the year for jewelry brands. If you're handling everything on your own, I've got a pep talk just for you!

    Transcript: https://joyjoya.com/faqs-holiday-jewelry-marketing

    00:00 Start
    2:42 Primary Episode Content
    16:44 The Gold Mine

  • I'm taking a break this week, so there won't be a new episode. However, I have something special for you! Enjoy a FREE 1-month trial of JoyDeck, our innovative jewelry marketing support platform. Don’t miss out—grab your free trial now at: https://myjoydeck.com/trial.

  • Episode #303 - "How to Leverage "Micro Moments" in Jewelry Marketing"

    Learn more about JOYDECK: https://myjoydeck.com/
    Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

    Welcome to Episode #303. I want to talk about micro-moments in marketing! In marketing, "micro-moments" refer to the small instances when consumers turn to their devices to act on a need, whether it's to learn something, do something, discover something, watch something, or buy something.

    These micro-moments provide opportunities for a jewelry brand to engage with customers by being present with relevant, helpful content or offers at the exact time they're needed.

    As a jewelry brand, it's crucial to be present during micro-moments because these customers have a clear intention. Instead of interrupting them, you're connecting with them right where they are.

    In this episode, I'll share examples of micro-moments and offer guidance on how you can tailor them to your brand and storytelling. This approach will help you connect with your ideal customers where they are, offering them more than just a product—providing real value and fostering an emotional connection.

    In our "Gold Mine" segment, I want to talk about the importance of kindness and humility in business and how these qualities can take you further than you might expect.

    Transcript: https://joyjoya.com/micro-moments-in-jewelry-marketing

    00:00 Start
    3:53 Primary Episode Content
    15:15 The Gold Mine

  • Episode #302 - "How to Pivot Jewelry Marketing For Rising Gold Prices"

    Learn more about JOYDECK: https://myjoydeck.com/
    Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

    Welcome to Episode #302. I want to talk about gold prices! As I’m recording this episode, the price of gold is over $2,500 per ounce. With gold prices continuing to soar, fine jewelry designers and small brands are finding themselves at a crossroads.

    Do you stick to your roots, crafting luxurious pieces in the traditional solid gold your customers love, or do you pivot to keep your creations accessible and your business thriving?

    The good news is, there’s no need to choose just one path. In fact, the rise in gold prices is the perfect opportunity to flex your creative muscles, offering fresh, innovative solutions that not only meet the market's demands but also elevate your brand's allure.

    Imagine transforming the challenge of rising costs into a golden opportunity—literally! By embracing out-of-the-box marketing and merchandising strategies, you can continue to dazzle your customers with the magic of gold, all while staying true to your brand's unique identity.

    Whether it's mixing metals, introducing new materials, or simply reimagining how you tell your brand’s story, the possibilities are as limitless as your creativity. So in this episode, I'm going to dive into some fun and inventive ways to navigate these golden waters and come out shining brighter than ever.

    In our "Gold Mine" segment, I just want to share some fun things that have been happening on JoyDeck this month - and how you can join our new jewelry marketing support platform if you're interested.

    Transcript: https://joyjoya.com/how-to-pivot-jewelry-marketing-for-rising-gold-prices

    00:00 Start
    4:29 Primary Episode Content
    18:30 The Gold Mine

  • Episode #301 - "Jewelry Marketing Lessons From the Summer Olympics"

    Learn more about JOYDECK: https://myjoydeck.com/

    Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

    Welcome to Episode #301. This episode is airing on the same day as the closing ceremony of the 2024 Summer Olympics, and I wanted to share some thoughts on the intersection of jewelry, tradition, and marketing. If you think of a medal as a piece of jewelry, then Olympic medals are arguably among the most coveted pieces of jewelry in history.

    I recently watched a video segment about this year’s medals, which were designed and crafted by Chaumet. With this design, Chaumet has made history as the first jeweler ever to design the medals for the Olympic and Paralympic Games. This is truly a significant moment for the world of jewelry.

    It got me thinking—nobody is born with a love for jewelry. There’s always a reason behind it. Whether it’s for nostalgia, accomplishment, self-expression, or even just a tactile connection, jewelry holds personal meaning. The Olympics this year have highlighted how deeply symbolic and significant jewelry can be, and these insights can definitely inform your marketing strategies.

    By understanding the emotional and symbolic reasons why people are drawn to jewelry, you can craft marketing that truly resonates. Just as Olympic medals symbolize achievement and history, your jewelry can connect with customers on a deep, personal level.

    In our "Gold Mine" segment, I’ll also be reflecting on my experiences at the NYC trade shows this year, including NY Now, Melee, and Meghan Patrice Riley's "Spotlight Designer Jewelry Presentation." If we crossed paths there, it was great to see you!

    Transcript: https://joyjoya.com/jewelry-marketing-lessons-olympics

    00:00 Start
    4:28 Primary Episode Content
    17:31 The Gold Mine

  • Episode #300 - "Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)"

    Learn more about JOYDECK: https://myjoydeck.com/
    Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

    Welcome to Episode #300. Yes, it's a milestone one, so I'm making it special! Side note - did you know I published my first episode in November 2018 and have pretty much added new episodes weekly since then? But please don't go back into the archive that far; I don't even want to know what's back there. I'm coming up on six years this November! And yes, this will be relevant when you hear the topic of this week's Gold Mine segment.

    But anyway, in today's episode, I'll be announcing the winner and finalists of the Joy Joya Summer 2024 Emerging Jewelry Brand grant!

    I also want to introduce our new JoyDeck jewelry marketing support platform, which is officially launching this week. This platform has been over a year in the making since I first conceived of the idea, and I'm thrilled to share that it's finally live. I want to tell you all about it and how it can benefit you—I think many of you will love it!

    In the Gold Mine segment, I'll share tips on how you can put yourself on the hook for generating jewelry marketing content ideas over and over and over for the long haul. If you often feel like you can't come up with good ideas, this might change your perspective.

    Joy Joya Summer 2024 Grant Winner And Finalists
    WINNER Twyla Dill - https://www.twyladill.com/
    Blossom and Shine - https://www.blossomandshine.com/
    Delphine Leymarie Jewelry - https://delphineleymarie.com/
    Kate Winternitz Jewelry - https://www.katewinternitzjewelry.com/
    CinnamonSticks Designs - https://www.cinnamonsticksdesigns.com/
    Elisha Marie Jewelry - https://elisha-marie.com/

    Transcript: https://joyjoya.com/introducing-joydeck-jewelry-marketing

    00:00 Start
    4:44 Grant Winner Announcement
    8:04 Primary Episode Content
    22:34 The Gold Mine