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Marco has worked in the plastics space for over 20 years and is currently Chief Commercial & Public Affairs Officer at Avantium. This conversation was recorded during Marco's previous role, as Business Director Biopolymers EMEA Advocacy & Sustainability Director Europe & Asia at Braskem. In this episode, we discuss the origins of Braskem's 'I'm green' bio-based PE plastic, made from sugarcane sourced from Brazil, the sustainability benefits to using Braskem's products - and how they differ from fossil-based plastics - as well as why Braskem joined the Renewable Carbon Initiative to support the company's journey toward a net-zero circular economy by 2050.
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Kara Fulcher, Director of Sustainability, North America at Michelin talks about the social side of sustainability, why Michelin has committed to the French Act4Nature initiative and how she feels about the ever-evolving ESG regulatory landscape worldwide. You can find out more about Michelin's Bahia Reserve project in this video.
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Kara Fulcher, Director of Sustainability, North America at Michelin, outlines Michelin's approach to sustainability and how it has evolved over the years, discusses Michelin's internal carbon pricing scheme and how it has changed the way the company does business and talks about the importance of collaboration to accelerate climate action and the development of sustainable solutions. You can find out more about Michelin's environmental approach in this video.
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Kruti Munot, Cities Project Manager at GIZ, talks about some of the circular economy projects she has worked on throughout her career - as well as in her volunteering work with the Global Shapers Community - and the importance of community and prioritising resource efficiency to accelerate climate action. She also encourages listeners from diverse backgrounds to join the online #OpenToClimate community.
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Brussels-based Kruti Munot is Project Manager on Cities at GIZ, the German government’s agency for international cooperation and development. In this episode, she talks about her work "at the intersection of climate, finance and development," some of the sustainable urban development projects she is working on - including on water efficiency and waste management - as well as her views on climate finance policy and how to prioritise sustainable procurement.
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In the first episode of Season Six, Bárbara Mendes-Jorge interviews Paula Byrne (Program Director at the ESG Center) and Manali Paranjpe (Program Director at the ESG Center, Europe) on the key areas they are focusing on this year and how the ESG Center supports The Conference Board members on their sustainability journeys. We discuss how companies need to urgently familiarise themselves with the EU's CSRD legislation - which is already transforming sustainability reporting - why human rights, biodiversity and circular economy are three of the main topics the ESG Center is focused on this year and, continuing on from discussions had last season, why it is so important for companies to avoid greenwashing.
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As Season Five draws to a close, the Conference Board's ESG Center Leader Anuj Saush joins host Barbara Mendes-Jorge to discuss the lessons learned and insights gained from our guests in this series. This season focused on greenwashing and how companies should tackle ESG issues, and our guests provided a lot of advice for those seeking to improve their sustainability communications and better incorporate sustainability into their corporate strategy. We'd like to thank our guests who contributed their time and expertise: Marilyn Waite, George Harding-Rolls, Louise Ayling, Malgorzata Golebiewska, Mari Granstrom, Genica Schaefgen and Guy Jubb.
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Professor Guy Jubb, Honorary Professor at the University of Edinburgh Business School, talks about how sustainability reporting standards have developed, what he believes legislators should prioritise in corporate governance policy, the role of assurance in reporting, as well as why private equity and management and internal controls are two important governance-related issues for companies to consider.
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Professor Guy Jubb is an Honorary Professor at the University of Edinburgh Business School and Co-Director of the Conference Board's European Corporate Governance Council. A chartered accountant, Guy is a corporate governance pioneer, having worked on investor stewardship and ESG issues since the early 1990s.
In this episode, Guy talks about being one of the first people in the UK to have 'governance' in his job title, why he feels 'stewardship' as a concept is a sustainability cornerstone, and why remuneration and greenwashing are two important governance-related issues for companies to consider.
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Genica Schaefgen from Ecosia talks about how customers' privacy is at the core of the business, how Ecosia is the official "planting partner" of debit card company TreeCard - which dedicates 80% of profits earned from merchant transaction fees into planting trees, why the company is very careful who it partners with, and Genica's work with the Social Entrepreneurship Network Germany, which helps raise the visibility of socially-focused companies to politicians and other stakeholders.
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Genica Schaefgen is Head of Ecosia Germany, a Berlin-based tech company best known as the "search engine that plants trees". In this episode, Genica explains how using Ecosia contributes to its global tree-planting projects, enabling a tree to be planted "every 1.3 seconds", why Ecosia positions itself as a social business and takes a holistic approach to its biodiversity projects, and how the company aims to hold itself accountable by publishing their financial reports every month.
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Mari Granström from Origin by Ocean talks about scaling up and reimagining an algae processing value chain, how she feels about EU and global climate and oceans policy, developing collaborative partnerships, and the advice she would give to anyone thinking of setting up a company with a bio-based focus.
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Mari Granström is the CEO and Founder of Origin by Ocean, a Finnish start-up building a business ecosystem based on farmed and harvested algae, which is turned into ingredients used in the production of everyday consumer goods including in food, cosmetics, detergents, agriculture, textiles and packaging. In this episode we discuss why Mari decided to focus on the processed algae market, how Origin by Ocean uses biorefinery technology to tackle the problem of marine eutrophication and the company's partnership with Finnish brand Marikmekko.
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The European Commission's Małgorzata Gołębiewska talks about how the EU Green Claims Directive aims to "level the playing field" for companies, the recent amendment to the Unfair Commercial Practices Directive, the important role independent verification will play in the future, and also answers a question she often receives - what will the cost be for companies needing to adhere to the EU Green Claims Directive?
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Małgorzata Gołębiewska is Team Leader for Environmental Footprint & Green Claims, DG Environment, at the European Commission. She leads the preparation and negotiation for the EU Green Claims Directive, a proposal to help combat greenwashing which sets out requirements on how to substantiate environmental claims and introduces rules on environmental labelling schemes. In this episode, we discuss the extent of greenwashing in the EU, how important it is to rebuild consumer trust and help consumers make more sustainable choices, and the role of labels such as the EU Ecolabel.
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Radley Yeldar's Louise Ayling talks about how reporting standards such as the ESRS can help bridge the 'communications gap' prevalent in sustainability and how they provide an opportunity for companies to talk about their impact in a more transparent and compelling manner. We also discuss some of our favourite sustainability communications campaigns and whether 'greenwashing' remains a useful term.
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Louise Ayling is Director of Sustainability and a board member at Radley Yeldar, a creative consultancy specialising in brand, corporate and sustainability communications. In this episode, Louise talks in-depth about Radley Yeldar's practical guide 'Words that Work: Effective Language in Sustainability Communications", which reviewed the sustainability webpages from 50 of Forbes' '100 most valuable brands' and compared their communications style with ten leading 'sustainable brands'. We discuss the importance of spotting and avoiding 'Stock Sustainability' and whether she feels greenwashing is still prevalent among most brands.
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Eco-Age's George Harding-Rolls talks about the greenwash.com website he helped set up and its aim to help consumers better identify greenwashing. We also discuss whether companies should become advocates for legislative change in sustainability to "change the rules of the game", rather than focus too much on creating "the perfect green product".
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Experienced corporate campaigner and sustainability professional George Harding-Rolls is Fossil Fuel Fashion Campaign Lead and Director of Policy & Advocacy at Eco-Age, having previously worked on Fashion, Plastics & Circular Economy at the Changing Markets Foundation.
In this episode, George joins host Bárbara Mendes-Jorge to discuss the need for improved greenwashing regulation, whether greenwashing should be seen as anti-competitive and how important it is for different departments within companies to openly discuss sustainability issues in order to prevent greenwashing.
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The Climate Fund's Managing Director Marilyn Waite talks about the European Commission's Corporate Sustainability Reporting Directive (CSRD), the related European Sustainability Reporting Standards (ESRS) and how this will impact companies with more than 50,000 employees on sustainability reporting.
Marilyn also talks about her book 'Sustainability at Work: Careers that Make a Difference' and outlines how individuals can balance having a successful career with a more sustainable professional life that makes a positive difference to society.
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