Episoder
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In this episode of the Native Experience podcast, we are thrilled to be joined by Mark Saba, CEO of Lexigo.
[email protected]/nx
We explore Mark’s book "Native Experience Marketing," that unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. This involves forming dynamic teams, co-designing strategies, and mastering grassroots distribution to ensure that messages resonate authentically with the target audience.
We discuss the importance of authentically reaching, including, and engaging diverse audiences in their native languages and cultures. Mark also emphasizes the importance of cultural intelligence to understand and promote the nuances, values, and beliefs of different communities.
It was a pleasure to have Mark on to talk about his book and his approach to authentically promoting the native experience. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!
ABOUT OUR GUEST:
Mark Saba, LEXIGO’s Founder and CEO, and the creator of the Native Experience, is a Native Melbournian with Coptic-Egyptian roots. Mark has worked in the translation and localisation industry for almost 20 years. The industry is rooted in native communication, creating messages for diverse audiences, not just in their native tongue but in terms that resonate with them.
Mark’s diverse background made it easy to dive into the world of translation, but with the job came many questions about the state of the industry and the road it’s going down with the introduction of Multicultural Marketing.
In his recent book, Native Experience Marketing, Mark shares his unique expertise and invites you to be part of the movement that is changing the face of modern marketing.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS: -
On this episode of The Native Experience Podcast, we have the pleasure of welcoming back Tim Brookes, the founder of the Endangered Alphabets Project.
Join us as we delve into Tim’s work preserving endangered languages and the cultures they represent through an exploration of writing systems. We also discuss what the future of writing looks like, especially in regards to the rise of digitization and a global decline of personal investment in writing.
As well as exploring the effects of digitization on writing, Tim also emphasized the importance of respectful and effective engagement with indigenous communities to support cultural revitalization and inclusivity.
Tim Brookes is a true champion of native experiences and is the guiding light for endangered alphabets. Tune in and prepare to be moved by a narrative that goes beyond the ink and into the heart of humanity’s diverse expressions.
Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!
ABOUT OUR GUEST:
Tim Brookes was born in England and educated at Oxford before moving to the United States in 1980.
An editor, guitarist, teacher, soccer coach and author of 17 books and numerous articles and essays, he founded the Endangered Alphabets Project in 2010 with his first exhibition of carvings in indigenous and minority scripts.
Since then he has exhibited and spoken about the Endangered Alphabets at more than 150 colleges, universities, libraries, museums, and galleries including Oxford, Cambridge, Yale, Harvard, the Smithsonian Institution and the Library of Congress, while working with a wide range of cultures to create games and educational materials for learning minority scripts.
His latest book is Writing Beyond Writing: Lessons from Endangered Alphabets.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected]/nx -
Manglende episoder?
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On this episode of The Native Experience podcast, we welcome back Edwin Trebels, the Translations Director at the Philadelphia Church of God.
Edwin, an expert in organizational development and localization, shares insights into the LangOps workflow and implementation, discussing the use of tools like Blackbird and DeepL to automate translation processes. The conversation delves into the impact of these automated systems, the accuracy of translations, and the potential for further customization in the future.
We explore the challenges many organizations face in promoting a culture of experimentation. Including hesitation among employees, the critical importance of leadership to create a safe space for trying new ideas, and the need for open communication and knowledge-sharing.
Edwin's expertise in language operations and his innovative approach to workflow automation showcases the power of technology in enhancing the Native Experience in work environments.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!
ABOUT OUR GUEST:
As the Translations Director at the Philadelphia Church of God (PCG), a global non-profit, Edwin Trebels directs the localization department which offers localization from English into nine languages. He’s worked in localization for almost 20 years. In 2023, his team translated and published about four and half million words, divided by nine languages, and interpreted about two million words.
Edwin is mostly engaged in, and loves, project/vendor/change management and strategy, but has a strong focus on prepress, training and some marketing on the side.
Outside of work, Edwin loves spending time with his wife, four children (12, 9, 5 and 11 months), family and friends. They have three dogs (mainly due to him), two rats and a cat (mainly due to his wife) and he’s been smoking BBQ food most weekends. Edwin and his wife also take combined voice classes and Edwin is trying to make more time for his guitar before it gathers too much dust.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
Visit our website: Lexigo.comGet the Native Experience Marketing book: lexigo.com/nxContact us: [email protected] -
On this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God.
Visit our websiteGet the Native Experience Marketing bookContact us: [email protected]
Edwin brings us on an inspiring journey through his life, showcasing the deep connection between language, leadership, and cultural sensitivity. With a career spanning two decades in the field of localization, he has translated millions of words and played a pivotal role in connecting communities across linguistic divides.
In our conversation, we dive into the rich tapestry of Edwin's life, colored by international living experiences, a love for music, and thirst for self-improvement. Edwin also shares invaluable insights into the dynamics of global interaction, emphasizing the importance of cultural awareness in our professional lives.
Whether you're a language enthusiast, a leader in your field, or simply looking for inspiration to navigate the cultural currents of our world, this episode is for you. Don't miss out on the wisdom and life lessons shared by Edwin in this rich and enlightening conversation.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!
ABOUT OUR GUEST:
As the Translations Director at the Philadelphia Church of God (PCG), a global non-profit, Edwin Trebels directs the localization department which offers localization from English into nine languages. He’s worked in localization for almost 20 years. In 2023, his team translated and published about four and half million words, divided by nine languages, and interpreted about two million words.
Edwin is mostly engaged in, and loves, project/vendor/change management and strategy, but has a strong focus on prepress, training and some marketing on the side.
Outside of work, Edwin loves spending time with his wife, four children (12, 9, 5 and 11 months), family and friends. They have three dogs (mainly due to him), two rats and a cat (mainly due to his wife) and he’s been smoking BBQ food most weekends.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS: -
On this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba!
We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and fostering cultural awareness, especially among youth.
Sheron shares her personal experiences of self-definition in the face of societal pressures and her journey from South Africa to Australia, and how, with Yatimba!, she’s encouraging school children to take pride in their cultural traditions, languages and names.
Sheron's passion for cultural diversity, her advocacy for embracing one's identity, and her approach to cultural education make this episode a rich and enlightening experience.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!
ABOUT OUR GUEST:
Sheron, a South African native with a blend of African, German, and Indian heritage, has consistently embraced her multicultural identity. From an early age, she confronted the challenges of self-definition in a society that demanded conformity, embarking on a purposeful journey to devise strategies that not only empowered herself but also served as inspiration for others.
Since 2010, Sheron has been serving as a student well-being facilitator and the driving force behind Yatimba!, an organization committed to fostering wellness, self-development, cultural awareness, and movement programs. Her dedication to aiding others has seen her collaborate with youth centers and community organizations across New South Wales, Australia.
Sheron's background and personal odyssey have ignited her fervor for championing diversity, resilience, and self-discovery. Through her multifaceted approach, she endeavors to cultivate an inclusive and supportive environment, leaving an enduring impact on the well-being and development of the youth she engages with.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] -
On this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project.
Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern Woodlands of Canada - and their powerful connection between language, culture, and identity.
We tackle the pressing issues facing indigenous communities in raising awareness about their languages and scripts, and how Tim's artistic endeavors blend advocacy with education. We also talk about World Endangered Writing Day and Tim’s latest book, Writing Beyond Writing: Lessons from Endangered Alphabets.
Tim Brookes is a true champion of native experiences and is the guiding light for endangered alphabets. Tune in and prepare to be moved by a narrative that goes beyond the ink and into the heart of humanity’s diverse expressions.
Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!
ABOUT OUR GUEST:
Tim Brookes was born in England and educated at Oxford before moving to the United States in 1980.
An editor, guitarist, teacher, soccer coach and author of 17 books and numerous articles and essays, he founded the Endangered Alphabets Project in 2010 with his first exhibition of carvings in indigenous and minority scripts.
Since then he has exhibited and spoken about the Endangered Alphabets at more than 150 colleges, universities, libraries, museums, and galleries including Oxford, Cambridge, Yale, Harvard, the Smithsonian Institution and the Library of Congress, while working with a wide range of cultures to create games and educational materials for learning minority scripts.
His latest book is Writing Beyond Writing: Lessons from Endangered Alphabets.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected]/nx -
On this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations.
Join the conversation as we unravel the language of inclusion and the rich tapestry of well-being. Our dialogue spans Ruhee's eclectic expertise in psychology, business, yoga, and human-centered design, highlighting how our backgrounds shape our perceptions of wellness and opportunity.
From Mumbai to Melbourne, Ruhee's personal journey is a testament to the profound impact of cultural context on our approach to health, ethics and inclusivity. We explore the intersection of well-being and access, discussing how our shared humanity and curiosity are the true drivers of innovation and change.
We hope this conversation with Ruhee stirs your curiosity and underscores the significance of nurturing a society that cherishes every voice.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!
ABOUT OUR GUEST:
Renowned for her straightforward communication style, which complements her strong drive and persistence in achieving equity goals, Ruhee Meghani is the founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations.
With a strong academic background in Business Management & Marketing, psychology, she has excelled in diverse sectors such as advertising, sports management, technology, hospitality, retail, and the wellness industry.
Ruhee's experience of being a Yoga teacher & facilitator for over 11 years and passion for human centered design helps her to bring a deep understanding of wellness philosophy within her facilitation skills.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected]/nx -
On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.
If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part 2, we explore the intricacies of marketing a lifestyle brand across cultures, and why understanding regional accents is more than just a party trick—it's essential for authenticity in a global marketplace.
We underscore the importance of accents and dialects in connecting us to our roots and each other. From the amusing confusion of mispronunciations to the evolving landscape of broadcast media embracing regional voices, we highlight the vibrancy and importance of linguistic diversity. With a nod to science fiction's foresight and a call to amplify the stories of diverse communities, we propose a year of listening deeply to voices from all walks of life, enriching our global dialogue.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Mike Todd is a Senior Adviser for Consumer Products at Dearin & Associates. He specializes in assisting consumer products companies in expanding their operations and market presence on a global scale.
Mike’s role involves leveraging market insights, strategic planning, and cross-functional collaboration to facilitate the growth and international expansion of these companies.
With more than 30 years of experience working with consumer products companies internationally, Mike is acutely aware of the challenges business owners face as they try to scale abroad. He provides world-class consultancy services to companies that want to work internationally.
Beyond being a Consumer Products guru, Mike has also worked in the Navy on a nuclear submarine and has visited every continent (including the North Pole!)
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
Connect with Mike on [email protected] -
On this episode of The Native Experience, we welcome Antonio de Palma, Localization Quality Program Manager at Avetta.
Antonio takes us on a journey through the fascinating world of localization, drawing from his rich background in data-driven work and experiences with AAA games. He emphasizes the pivotal role of localization in crafting native experiences and the inherent culture of diversity and inclusion within the localization industry.
We dive into Antonio's unique challenges and rewarding triumphs he has encountered doing localization work, navigating cultural and linguistic nuances to reach solutions that catered to all stakeholders. Antonio shares his inspirational journey post a layoff, his networking prowess that led him to Avetta, and his strategy to balance passion with financial stability.
We also discuss the transformative role of technology within the localization industry, the criticality of staying abreast with technological advancements, and the potential career growth it can fuel.
Antonio's insights promise to enrich your understanding of the localization domain, whether you're a veteran in the industry or a newcomer seeking insights.
Make sure to subscribe to the podcast so you don’t miss out on future episodes!
ABOUT OUR GUEST:
Antonio De Palma is a Localization Quality Program Manager for Avetta with over 8 years of experience in the tech and entertainment industry, he specializes in building and scaling end-to-end Localization and Internationalization programs.
He’s trained individual contributors and delivered foundational programs such as Vendor Management, Internationalization, Terminology and Translation Memory Management, Inclusive Language, Accessibility, and Vendor Engagement.
With a focus on flexibility and execution, Antonio guided Localization teams to successfully reach core company goals for their international market. He’s delivered AAA games that sold over 7 million copies and connected users worldwide with the #1 messaging app in history.
Antonio has embedded pre-localization and localizability checks in the readiness process, reducing turnaround time by 20-45% and saving hundreds of thousands of dollars in post-production corrections.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] -
On this episode of The Native Experience Podcast, we welcome Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.
In our conversation, we explore two radically different professions that Mike has had in his life: selling washing machines and working on nuclear submarines. Mike shares how selling washing machines became an analogy for good customer service and taught him to understand consumer wants and needs.
Mike regails his experiences working on a submarine and reflects on how the routine and discipline required for the role has made him into the man he is today. Make also emphasizes the importance of connection, explaining that taking a few minutes to genuinely ask someone how they are and listen to their response can have a profound impact on both parties involved.
Mike has led a fascinating life filled with incredible stories. It’s his ability to learn and adapt from both his wins and his mistakes that enables him to create and empower truly native experiences.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Mike Todd is a Senior Adviser for Consumer Products at Dearin & Associates. He specializes in assisting consumer products companies in expanding their operations and market presence on a global scale.
Mike’s role involves leveraging market insights, strategic planning, and cross-functional collaboration to facilitate the growth and international expansion of these companies.
With more than 30 years of experience working with consumer products companies internationally, Mike is acutely aware of the challenges business owners face as they try to scale abroad. He provides world-class consultancy services to companies that want to work internationally.
Beyond being a Consumer Products guru, Mike has also worked in the Navy on a nuclear submarine and has visited every continent (including the North Pole!)
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] -
On this episode of The Native Experience Podcast, it’s our absolute pleasure to welcome back Kate Edwards. This is part 2 of our conversation with Kate so if you haven’t already, do yourself a favor and listen to part 1.
[email protected]
Kate is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, an app focused on connecting tourists to filming locations.
In our conversation, we explore Kate's experiences as a Geographer and Culturalization expert. We traverse a broad range of topics, from authentic world building in video games to geography’s role in market-to-market comparisons. We also discuss how SetJetters invites film tourists to go ‘beyond the frame’ by immersing themselves in the culture and history of film locations.
It’s always an incredible conversation with Kate Edwards. It’s amazing to see how her work in culturalization and geography is creating a truly native experience for diverse audiences.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Kate Edwards is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, an app focused on connecting tourists to filming locations.
She is also the former Executive Director of the International Game Developers Association from 2012 to 2017 and the Global Game Jam from 2019 to 2022. In addition to serving in several board and advisory roles, she is a geographer, writer, and corporate strategist.
Following 13 years at Microsoft, she has consulted for EA/BioWare, Google, Amazon, Facebook, LEGO, Ubisoft, and many other companies.
As an award-winning 30+ year veteran of the game industry, in 2021 she was included in the Forbes' "50 Over 50" Vision List as one of 50 veteran women selected from a wide variety of industries, and in the same year was inducted into the Women in Games Hall of Fame.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS: -
On this episode of The Native Experience Podcast, we welcome Kate Edwards, CEO and principal consultant of Geogrify, as well as CXO and Co-Founder of SetJetters.
With an impressive 30-year career in the gaming industry, Kate delves into the intricate world of culturalization, highlighting its significance in creating culturally appropriate games. She emphasizes the importance of considering various aspects such as character design, dancing animations, symbols, and narratives to avoid unintentional messages.
Kate shares some eye-opening experiences, such as the story of the game Kakuto Chojin when one audio file led to a massive PR backlash and her having to apologize to the Saudi Arabian government on behalf of Microsoft, back in 2004.
Kate also shares her passion project, SetJetters, an app she co-founded to help fans visit filming locations from movies and shows. The app provides detailed information about locations, the ability to recreate shots, and gamification through badges.
Our conversation with Kate was incredibly interesting and insightful. She enables a native experience for so many gamers, among others, around the world due to her passion and dedication to culturalization.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Kate Edwards is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, an app focused on connecting tourists to filming locations.
She is also the former Executive Director of the International Game Developers Association from 2012 to 2017 and the Global Game Jam from 2019 to 2022. In addition to serving in several board and advisory roles, she is a geographer, writer, and corporate strategist.
Following 13 years at Microsoft, she has consulted for EA/BioWare, Google, Amazon, Facebook, LEGO, Ubisoft, and many other companies.
As an award-winning 30+ year veteran of the game industry, in 2021 she was included in the Forbes' "50 Over 50" Vision List as one of 50 veteran women selected from a wide variety of industries, and in the same year was inducted into the Women in Games Hall of Fame.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] -
In this episode of The Native Experience Podcast, we welcome back Renato Beninato, chairman and co-founder of Nimdzi Insights.
This is the second episode to feature Renato because his extensive knowledge and expertise is too valuable not to share! Renato tells the story of how his consultancy work with Uber came about and resulted in them saving them 4 million dollars per year.
We delve into the concept of quality in language and how it differs for different content and products. We also talk about driving and developing products and initiatives with the end consumer in mind.Renato's vast experience in international consulting, market research, and sales and marketing provides valuable insights into creating truly native experiences for diverse audiences. Tune in to gain a deeper understanding of the complexities of language quality and its impact on localization and translation.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Chairman and Co-Founder of Nimdzi Insights, Renato Beninatto brings decades of experience everywhere he goes.
With extensive experience in international consulting, market research, sales and marketing, Renato provides the strategic direction that helps Nimdzi better serve clients worldwide.
In addition to his work at Nimdzi, Renato is also the co-author of The General Theory of the Translation Company, a co-owner of MultiLingual Media, an adjunct professor at the Middlebury Institute of International Studies at Monterey, and a frequent industry speaker.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] -
In this episode of The Native Experience, we welcome Sören Eberhardt. Sören is a Global Site Manager at Microsoft, who has over 25 years of experience in the field of internationalization and localization.
His extensive experience spans multiple roles and aspects, from being a translator, localization engineer, and program manager, to teaching localization classes at various universities.
In our conversation, we talk about the importance of understanding the intricacies of language, grammar and accents. We also discuss Sören’s love for travel and experiencing new cultures, and how that intersects with his career.
Sören shares intriguing insights about Microsoft's localization journey of over the years, including the creation of a Klingon version for Microsoft Translator and his work localizing Windows for the Inuktitut language of Northern Canada.
Sören emphasizes the importance of cultural sensitivity in the localization process and advises companies to be proactive and spread knowledge to prevent potential issues. He has a tangible passion for language that is awe inspiring.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Sören Eberhardt is a global site manager working on localization and marketization of Microsoft’s Office 365 direct sales pages.
He has worked in the field of internationalization and localization for the last 20 years, both on the vendor side and client side. He's held roles as translator, localization engineer and project and program manager over the years.
While at Microsoft, Eberhardt has worked on the localization of Windows and Office, as well as Skype products. In addition, he has taught localization classes at the University of Washington and classes on computer-assisted translation (CAT) tools at New York University.
He has published several e-books on languages. The Inuktitut language has the fewest speakers for whom Eberhardt has ever localized a product.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] -
On this episode of The Native Experience, we welcome Josef Kubovsky, CEO of Nimdzi Insights.
In our conversation, we talk about localisation and the importance of understanding the intricacies and nuances of local markets. We discuss the role of branding companies in international expansion and address how critical errors in marketing campaigns, such as cultural insensitivity, can negatively impact the success of a product in a specific market.
We also discuss the Gartner Hype Cycle and AI, emphasising that while these tools can make our lives easier, they should not be blindly relied upon without human intervention. We highlight that the initial excitement and innovation trigger for AI tools is often followed by a need for careful evaluation and verification.
Joseph's unique blend of language, tech, and sales skills make him an absolute expert in the language industry. We hope this conversation helps you to provide an even greater native experience in both your personal and professional lives!
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Josef Kubovsky hails from a linguistic lineage, where a majority of his family members are language educators, translators, and engage in a diverse array of language-related professions.
In his 19 years in the language industry, Josef Kubovsky has developed outstanding business acumen. After receiving a degree in International Relations, Josef worked his way up from a Sales Manager position at a regional translation company to Branch Manager. He then moved to an international multi-language vendor, and eventually became Head of Sales at a technology company, where he managed a worldwide sales team of 27.
Josef leverages his unparalleled combination of language, technical, and sales expertise to assist Nimdzi partners in pursuing business excellence and sustainable growth.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] -
On this episode of The Native Experience, we welcome Tony Lee, Head of Strategy at Lexigo.
[email protected]
In our conversation, we discuss marketing and storytelling, and its inherent ability to subtly and no-so-subtly influence people. We compare and contrast multiversal, superhero TV shows with marketing campaigns, delving into the ways both these mediums deliver their messages and agendas.
We also discuss mono-, multi-, cross- and intercultural communication, and how Australian businesses and brands have lacked the foresight and know-how to authentically connect with culturally and linguistically diverse perspectives.
Tony’s insight and depth of experience is second-to-none and his advocacy for cultural diversity in media is as inspiring as it is important. We hope our conversation will help you to provide an even greater native experience in your own personal and professional influence!
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
With a career spanning over 24 years, Tony Lee is an experienced strategist and communications specialist with expertise in branding, research, marketing, advertising, innovation and digital marketing.
As a multicultural communication strategist for LEXIGO, Tony guides, supplements and supports communications strategy and multicultural marketing projects for clients, helping them to analyse, research, identify and craft culturally-aware and creative messages for efficacy and impact.
Tony loves to plan, mentor and teach and is deeply invested in helping the people around him to accelerate their skills, amplify their potential and fulfil their aspirations.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS: -
On this episode of The Native Experience, we welcome Lisa Tribuzio, Co-Create Facilitator with LEXIGO and also Manager at Lotus Consulting.
In our conversation, we delve into the evolving landscape of DEI (diversity, equity, and inclusion), the challenges faced, and the political undertones surrounding diversity. We explore the importance of personal backgrounds and stories in understanding and promoting diversity and inclusivity, and Lisa shares her own journey of challenging biases and prejudices through travel and education.
We also discuss the need for self-awareness, and how essential it is, when it comes to understanding our own backgrounds and being able to foster respect and cultural awareness. We also talk about the significance of storytelling in increasing visibility and representation.
Lisa's passion for promoting cultural diversity and advocating for the rights of people from diverse backgrounds is very inspiring. We hope our conversation will help you to provide an even greater native experience in your own personal and professional influence!
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Lisa Tribuzio is a Social Worker who has had 25 years of experience in the field of equal opportunity, lobbying governments to address poverty, social disadvantage, racism and discrimination, and policies which promote oppression of Australian communities.
Lisa has worked in the fields of multiculturalism, disability and youth and family services and brings with her - experience and knowledge working in community welfare, media, local government and the education sectors.
She has also traveled through Asia and the Middle East working with human rights organizations promoting cross cultural exchange, education and understanding of human rights.
She has a particular focus on the context of communities and how policies, as well as cultural norms, affect access to services and opportunities.
She has a Bachelor of Science (Psych), Bachelor of Social Work, Graduate Certification in Creative Arts Therapy and a Masters in Islamic Studies. She was also a member of the EEON (Equal Employment Opportunity Network).
Lisa operates from a humanitarian and community development framework.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] -
On this episode of The Native Experience, it’s part two with Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, language technology advocate, and co-founder of KUDO!
Today, we discuss some of the cultural experiences Ewandro has had in his career, the role of technology in Language Services, and the importance of work-life balance, especially after the intensity of the last few years.
Ewandro talks about working with various interpreters from around the world and some of his advice and tips on how to succeed in that field. He also shares insights into the dynamics of communication and the need to adapt to different cultural backgrounds, as well as the importance of collaboration and empathy within the profession.
We explore the role of technology in communication, emphasizing its potential when used correctly and the need to establish parameters to prevent misuse.
We also get into quite the discussion about the importance of work-life balance, especially in a post-COVID world.
As always, there are some incredible pieces of advice and wisdom in our conversation!
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Ewandro Magalhaes is a conference interpreter, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. He has interpreted for two American presidents, five Brazilian presidents, the Dalai Lama, and countless heads of State and government.
Ewandro is also the author of two viral TED-Ed videos and has published three books, including The Language Game: Inspiration and Insight for Interpreters.
Ewandro is a co-founder of KUDO, a disruptive platform that is revolutionizing the interpreting scene. Together with his peers, he helped shape the Remote Simultaneous Interpretation technology and redefine how interpreting services are delivered worldwide.
Originally from Brazil, he has lived on three continents and currently splits his time between the US and his home country.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] -
On this episode of The Native Experience, we welcome Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. Ewandro is also a co-founder of KUDO.
Ewandro shares his experiences as an interpreter for Heads of State and Government, as well as his thoughts on the challenges of translation and localization. We also discuss the emotional and mental challenges of being an interpreter and the importance of good communication. Ideally, having a real human connection.
We also talk about the importance of preserving languages and dialects to retain unique aspects of culture and emotions. This episode offers a wealth of insights and perspectives on the power of language and communication.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Ewandro Magalhaes is a conference interpreter, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. He has interpreted for two American presidents, five Brazilian presidents, the Dalai Lama, and countless heads of State and government.
Ewandro is also the author of two viral TED-Ed videos and has published three books, including The Language Game: Inspiration and Insight for Interpreters.
Ewandro is a co-founder of KUDO, a disruptive platform that is revolutionizing the interpreting scene. Together with his peers, he helped shape the Remote Simultaneous Interpretation technology and redefine how interpreting services are delivered worldwide.
Originally from Brazil, he has lived on three continents and currently splits his time between the US and his home country.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] -
On this episode of The Native Experience, Cynthia Dearin, the founder of Dearin & Associates, joins us to discuss her experience in the international business world. She has some pretty crazy stories to share initially!
Cynthia also shares insights from her two books and discusses the importance of understanding local cultures and preferences when expanding into global markets. She gives examples of companies like Starbucks and McDonald's that have both had successes and failures in this area.
We talk about the need for a native experience and how it affects customers' trust and engagement with a company. We discuss the importance of having clear goals and objectives when expanding a company, as well as benchmarking success to market data rather than personal preferences.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Cynthia Dearin is an international business strategist and the Founder of Dearin & Associates.
With 25 years of international experience, she is on a mission to empower business owners and CEOs to scale internationally and amplify their impact in the world.
An Australian-qualified legal practitioner and graduate of the Australian Institute of Company Directors, Cynthia worked in the UK, US, Europe and Middle East, as an Australian diplomat and as a management consultant. She also spent three years as the CEO of the Australia Arab Chamber of Commerce & Industry.
In 2013, Cynthia founded Dearin & Associates, where she has since assisted blue chip organizations and smaller companies alike to create and implement international strategies that increase momentum and revenue, positioning them for global success.
Her flagship product, the International Business Accelerator, is a group program that provides a structured pathway into international markets for businesses turning over $1 million or more.
Cynthia is proficient in Arabic and French, both of which she uses professionally.
In 2022 she released her second book, Business Beyond Borders: Take Your Company Global.
Her first book is Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East and North Africa.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:
[email protected] - Vis mere
