Episoder
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There is perhaps no better way to end Makers of Sport's podcast then to provide what may be the most inspiring story in its history.
Ali Rahmounā3-D Designer, Creative Director, and Founder of Sports Templates, a digital asset company whose products are used by #smsports creatives in the NBA, NFL, NHL, and moreājoined the show in 2021 to share his inspiring story.
A native of Syria, Ali discovered the Internet in a war-torn, Isis-occupied country and began teaching himself graphic and web design as a teenager there. Initially, he fell in love with interacive Flash websites and frequented the niche platforms millennial creatives often found ourselves on during that time such as DeviantArt, Dribbble, and Behance.
Overcoming many hardships, including once having to power his computer via a truck battery due power outages from war so he could meet the deadline of a client, Ali developed a strong instinct to learn under intense circumstances and persevere. His eventual passion for creative entrepreneurship eventually led to him creating Sports Templates, an online marketplace creating and selling 3-D assets as Photoshop templates such as uniforms, athletics courts and fields, sports equipment, digital apparel, and other items.
Listen along as we discuss Ali's story, content marketing, the state of design tools, the importance of learning how to learn, 3-D's future in this new era of design, and much more.
Mentions Include:
Sports Templates WebsiteSports Templates on TwitterSports Templates on IG"Show Your Work: 10 Ways to Share Your Creativity and Get Discovered" by Austin KleonAsh ThorpAdam's Tinker Hatfield toyBlender 3d SoftwareAli's Basketball NFT projectAli's A.I. Logo ProjectThanks again to Ali Rahmoun for coming aboard the show. Be sure to checkout his website in order to take advantage of holiday deals that Sports Templates is offering. Also follow Sports Templates on Instagram and Twitter, and checkout his upcoming logo A.I. project launching soon.
As of now, there is no next guest on the podcast. Hosting and producing this show has been a tremendous blessing and I've been able to meet many amazing people and lifelong friends. For now, the show must end due to numerous life cirumstances and other priorities. Maybe this is for forever, maybe not. I truly don't know. But, I do plan to keep tweeting and hope to evolve MoS into something that is still useful for the sports design community as it has done so much for me both personally and professionally. I sincerely thank you for the support over the years.
If you enjoyed this episode, please rate and/or write a review of the show on ļ£æ Podcasts and be sure to follow host @TAdamMartin and Makers of SportĀ® on Twitter & Instagram.
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Jessie Kavana (aka JKav) is a Senior Graphic Designer at BSE Global, the company that owns the Brooklyn Nets, NY Liberty, Nets GC and more. She joined the show to discuss her career and evolution as a creative.
A native New Yorker with a passion for hoops and a dream to work in sports marketing for the New York Knicks, Jess began her journey at Skidmore College as a college basketball player.
Stints in college athletics and ESPN would finally lead Jess to settle down in Brooklyn to work for the 'all black everything' Nets. It has been in there where Jkav has really found a home and has caught her stride as an in-house sports designer.
Along with previously discussing her career path, we discuss how Jess has gained trust with her leaders and ownership group and it has allowed for her to take on some high-profile projects within the organization such as working on uniforms with Nike, designing the player entryway, and more.
Jkav touches on how the Covid-19 shutdowns led her to experiment with a new discipline: illustration. We discuss how she used the quarantines to push herself and evolve her creative skillset.
Lastly, we discuss Jessie's re-awakened past hobby of sneaker painting and customization. Sneaker painting is having its moment in sports culture and Jessie has been able to take this hobby and leverage it to work with professional athletes as a side hustle.
Listen along as JKav shares her story.
Mentions Include:
JKav PortfolioJKav on TwitterJKav on IGLearfield IMG CollegeESPN Stats TwitterEp. 24: Chin Wang, Sr. CD at ESPNCarol Boyl, ESPN CDLucas Nickerson, MNF CD at ESPNEp. 73: Tim O'Shaughnessy, College Football CD at ESPNEp. 5: Steve Vollmer, Jr., (Current) Creative Director, Tampa Bay Bucs@BamBamBam99Disney series illustrationsMy next guest is Ali Rahmoun, Founder and Creative Director of SportsTemplates, a company that provides 3d content and templates to the sports industry. Ali can be found on Instagram & Twitter.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of SportĀ® shop.
Additionally, if you enjoyed this episode, please rate and/or write a review of the show on ļ£æ Podcasts and be sure to follow host @TAdamMartin and Makers of SportĀ® on Twitter & Instagram.
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Manglende episoder?
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Dexton Deboree, Founder & Chief Creative Officer of Falcon, and director of the award-winning documentary, "Unbanned: The Legend of the AJ1", joined the podcast to discuss storytelling, entrepreneurship and the role of filmmaking in sports culture.
A lost youth in Florida, Dexton didn't have a path. He was unsure of his future; however, a revelatory moment in the middle of the night in college changed him forever and led him to creative pursuits and a transfer to a film school.
Obsessed with the idea of being a screenwriter, Dexton became fixated on writingāalmost to a faultābelieving that if he wasn't writing he wasn't pursuing his destiny. This caused him to nearly miss out on a breadth of experience he would later gain as a P.A., which led to a wealth of knowledge about the business of film.
Listen in as Dexton shares stories about the early years of his career and how his unorthodox path led him to eventually buy and rebrand a studio, and later leave that studio to found FalkonĀ®.
Dexton shares the things he's learned being an entrepreneur in film, including how unpredictabe business is and how no one truly has things figured out.
Lastly we discuss two films Dexton wrote, directed and produced: "Unbanned: The Legend of the AJ1", a film about the legendary sneaker and its alleged banning from the league featuring numerous interviews with famous personalities at Nike, the NBA and entertainment; and "Promiseland", a docu-series following 2019-20 NBA Rookie Ja Morant as he ventures through the first year of his pro basketball career which happened to include Covid-19 shutdowns, the NBA bubble, social justice issues and winning Rookie of the Year.
Mentions Include:
Dexton on IGFalcon on IGFalcon Website'Range' by David EpsteinLos YorkEpisode 110 with Barton DamerJimmy Smith, Ad LegendThe Art of Flight documentaryUnbanned: The Legend of the AJ1My next guest is Jessie Kavana, a Senior Designer for BSE Global, the company that owns the Brooklyn Nets, Barclays Center, NY Liberty, NY Islanders and more. She can be found on Instagram & Twitter.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of SportĀ® shop.
Additionally, if you enjoyed this episode, please rate and/or write a review of the show on ļ£æ Podcasts and be sure to follow host @TAdamMartin and Makers of SportĀ® on Twitter & Instagram.
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"Apply what you learn [online] and actually do somethingāeven if it's not for making moneyājust make something. Do something with what you're learning and practice it."
Matt Halfhill, founder of Nice Nicks, is not a monolith or a cliche āsneakerheadā. The son of college professors who moved to California from the Midwest, Matt played in a Dixieland Jazz band as a kid, fell in love with sneakers in the Caribbean in Grenada, and dropped out of college to start the Internetās first-ever sneaker blog. Today, what started as a blog has become a digital media brand that is one of the most trusted in the footwear industry with over 4 million followers on Instagram.
From experimenting with web development in the late 90s to learning to sell overstocked sneakers on eBay from his first job, Matt developed a love of technology and digital communication as a youth.
Halfhill joins MoS to discuss the story of Nice Kicks, its mission to be inlusive of all folks wanting to become a fan of sneakers no matter their level of knowledge about the industry, as well as how the company has evolved over the years.
We discuss the shift of content marketing from brands, what it was like to open and then later popular brick-and-mortar sneaker shop, as well as why news is a commodity and our voice is all we have to sell that is truly unique when it comes to building a digital media brand.
Matt's love of sneakers and his hacker-like mentality for figuring things out has led to a lifelong career in a billion dollar niche at the intersection of sport, culture and fashion.
Listen along as Matt shares the story of NiceKicks.com.
Mentions Include:
Matt Halfhill on IGMatt Halfhill on TwitterNice Kicks WebsiteNice Kicks on IGConverse Sky RiderReebok Answer 1 "Navy Patent"Jimmy Smith, advertising veteranNice Kicks ShopMy next guest is Dexton Deboree, founder & filmmaker at FalkonĀ®; a content creation company born at the intersection of advertising and entertainiment with clients such as Nike, Brand Jordan, MLB, and more.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of SportĀ® shop.
Additionally, if you enjoyed this episode, please rate and/or write a review of the show on ļ£æ Podcasts and be sure to follow host @TAdamMartin and Makers of SportĀ® on Twitter & Instagram.
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Tori Boykins is a creative with many layers. A boxer, entrepeneur, graphic designer and gritty midwesterner, Tori joined the show to discuss her long journey breaking into the sports design scene, first at the Kansas City Chiefs, and currently as a graphic designer with the Kansas City Royals.
From majoring in interior design at a Big Ten university known for engineering, to starting a business in college and running it six years, Tori has had quite an eclectic career. We attempt to peel back the many layers of her story beginning with a love of art and geek culture as a kid in Cincinnati, Ohio.
We discuss how she got sucked into "old school mentality" choosing to attend community college to get an associates in graphic design after already obtaining a Bachelors in Interior Design years earlier and founding a small business.
Tori also elaborates on how a black-owned design studio in Texas gave her a chance as a design intern, as well as how pitching free projects to real, underserved sports brands such as women's boxing and a local basketball team led her to an interview with an NBA team and an eventual gig in the NFL.
Throughout the episode, we discover a common theme of Tori's midwestern grit and hustle, as well as how important humility and risk-taking are when it comes to pursuing your dreams in the sports business.
Lastly, Tori touches on the importance of learning new skills and why she hopes to leave a positive legacy for minorities that come after her in the sports design industy.
Mentions Include:
Tori Boykins PortfolioTori Boykins on InstagramTori Boykins on TwitterJ12 DesignsAlamo City AztecsTori's WBC & IBF women's boxing posterUnderConsideration's Brand NewAshley Strauss, Creative Director, Detroit LionsAshley Strauss on MoSJordan Giesler, Brand & Creative Manager, Kansas City ChiefsJordan Giesler on MoSCaitlin Wienck, Design Manager, Kansas City ChiefsMy next guest is Matt Halfhill, the Founder and Editor-in-Chief of Nice Kicks. Matt is an early 2000s Interent entrepeneur that has made a living his entire life working for himself providing breaking news, commentary and history in the sneaker industry.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of SportĀ® shop.
Additionally, if you enjoyed this episode, please rate and/or write a review of the show on ļ£æ Podcasts and be sure to follow host @TAdamMartin and Makers of SportĀ® on Twitter & Instagram.
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A bonus episode for your enjoyment. On Episode 25, Joe Bosack of Joe Bosack & Co. turned the mic back on my tell my own story. This was a few years ago and Makers of SportĀ® was just getting off the ground. Considering I have many more listeners and the podcast has played such a big role in my life since then, I figured it was time for an updated story about the host of your favorite podcast. Enjoy the listen as I joined Sports as a Job Podcast to tell my own story of running a freelance design studio and starting a long-running podcast.
Mentions Include:
T/A Martin StudioT/A Martin Studio on InstagramMakers of SportĀ®My next guest is Tori Boykins, a talented graphic designer for the Kansas City Royals. Tori has had a fast rise to becoming one of the most talented designers in professional baseball.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of SportĀ® shop.
Additionally, if you enjoyed this episode, please rate and/or write a review of the show on ļ£æ Podcasts and be sure to follow host @TAdamMartin and Makers of SportĀ® on Twitter & Instagram.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of SportĀ® shop.Additionally, if you enjoyed this episode, please rate and/or write a review of the show on ļ£æ Podcasts and be sure to follow host @TAdamMartin and Makers of SportĀ® on Twitter & Instagram. -
Dan Simon, Creative Director of Studio Simon in Louisville, KY, joined the show to discuss his lengthy career as a sports designer.
Dan began his career at a west coast design studio who allowed him to freelance at night using their equipment. Him and an account rep wanted to pursue sports branding and ended up creating some mocked up work with acual sewn jerseys and it eventually led Dan down a 30-year path of designing for sports.
We discuss how tough it is, even today, to win quality clients in sports design, why he chose his name for his studio instead of a made up name and why the former is important.
Dan tells the story of working on three Super Bowl logos, including the patriotic XXXVI logo of the 9/11 season.
Finally, we discuss how the industry has changed, burnout, and how to run a studio in a commoditized design industry.
Dan is a treasure trove of stories and was the first-ever in-house sports designer for a profesional sports franchise. Listen along as he shares his story.
Mentions Include:
Studio SimonStudio Simon on InstagramScott MednickSME BrandingDuffy & PartnersCharles S. Anderson Design Co.Ep. 15 with Matt StevensThe Max 100 ProjectEp. 84 with Ross YoshidaEp. 74 with Brian LindstromMy next guest is Tori Boykins, a talented graphic designer for the Kansas City Royals. Tori has had a fast rise to becoming one of the most talented designers in professional baseball.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of SportĀ® shop.
Additionally, if you enjoyed this episode, please rate and/or write a review of the show on ļ£æ Podcasts and be sure to follow host @TAdamMartin and Makers of SportĀ® on Twitter & Instagram.
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Dane Storrusten, Senior Creative Director at the NFL, joins this episode to discuss his multidisciplinary design career and path to "The Shield".
From majoring in illustration in art school, to designing products at Microsoft, robot interfaces, and NFL brand identities, Dane has had quite an eclectic career.
He believes in saying yes to every opportunity and how doing so can lead to amazing opportunities to learn and experience new things; something that has proved to be true for his career.
We discuss the value of being multidisciplinary versus specializing, starting and running a design studio, and more; including how doing side projects Dane was passionate about led to a call from the NFL with a newly-created position for him in Los Angeles.
Dane gives us a peak into the creative heirarchy at the NFL between the L.A. and N.Y. offices, as well as how the teams collaborate on various projects, and the importance of breaking down creative silos in large organizations.
Lastly, Dane spends some time sharing about the processes behind NFL team rebrands, including how they handle leaks, the pitchesk, the league's involvement and more. It's a treasure trove of information for those interested in team branding and uniform design.
Listen along as Dane shares his story.
Mentions Include:
Gridiron LabsDane on TwitterDane on InstagramPrologue2advanced, Eric JordanEp. 94 w/ Shane MielkeMicrosoft PixelSenseSouthern California Design Co."Range" by David EpsteinEp. 22 w/ Fraser DavidsonHelmet of the Future Case Study by Gridiron LabsNFL 100 Campaign72andSunnyMy next guest is Dan Simon of Studio Simon. Dan a sports branding veteran that has designed everything from MiLB brands to Super Bowl logos. He's also full of stories.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of SportĀ® shop.
Additionally, if you enjoyed this episode, please rate and/or write a review of the show on ļ£æ Podcasts and be sure to follow host @TAdamMartin and Makers of SportĀ® on Twitter & Instagram.
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William Peebles, Founder & Maker at Huntington Base Ball Co. in Boston, joins this episode to discuss industrial design, being a maker in the sports product industry and turning his love of baseball into a lifestyle business.
We begin with William's time in art school which led to working as a designer at Reebok during their prime when endorsers were athletes like Shawn Kemp, Shaq, Allen Iverson, Frank Thomas and more.
It was here he decided to take a crack at making his own baseball as a side project. It was not good. In fact, it was so bad he thought he'd never make another one again and moved onto working in other industries for a decade.
A couple of economic downturns and layoffs over the next 10 years would force Peebles into making taking a second chance. He read, he researched, he practiced; 11 years later, William's passion for revitalizing relics from baseball's past has turned into a business and well-crafted brand at Huntington Base Ball Co.
Listen along as William shares his story.
Mentions Include:
Huntington Base Ball Co.Huntington Base Ball Co. on TwitterHuntington BBC on InstagramMy next guest is Dane Storrusten, Sr. Creative Director at the NFL in L.A. Dane is also known online as Gridiron Labs, a freelance design studio where he takes on work and conducts creative experiments from time to time in the sports vertical.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of SportĀ® shop.
Additionally, if you enjoyed this episode, please rate and/or write a review of the show on ļ£æ Podcasts and be sure to follow host @TAdamMartin and Makers of SportĀ® on Twitter & Instagram.
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āWe got in early on the digital brand stuff. We found it extremely important for us to know why we are who we are and tell that story consistently over time."
Jordan Gielser, Creative Services & Brand Manager of Super Bowl LIV Champion Kansas City Chiefs, joined the podcast to discuss his lengthy career working for a historic NFL franchise.
Jordan found his way into the Chiefs organization after majoring in commercial art in college; however, after a seasonal gig with the team he would find himself leaving sports design for a b2b industrial gig. Eventually, he returned to the Chiefs and would climb from junior graphic designer to creative services & brand manager which is his role today.
The Chiefs had many successful campaigns this season including their 2019 Mexico City Campaign; which we discuss in depth. Jordan also touches on developing the creative for the historic 60th Season of Chiefs Football and how they were able to balance a completely different look for the season paying homage to the past but remaining true to the current brand.
Lastly, Jordan shares his unique, behind-the-scenes insight into what goes into working as a creative at the Super Bowl. From the planning, to the potential unused creative in case of a loss, to the gameday duties; we get a rare glimpse into hectic weeks heading to up to and following the biggest event in sports.
Listen along as Jordan shares his story.
Mentions Include:
Jordan on TwitterChiefs in Mexico City CampaignChiefs 60th Season Campaign Style GuideGeorge Toma, Chiefs groundskeeperLamar Hunt patchTungsten by Hoefler & Co.Tad CarpenterArrowhead Art CollectionTrue North Vikings CreativeChristine Zambetti, Manager of Design, 49ersMy next guest is William Peebles, product designer & founder of Huntington Base Ball Co.. Huntington Base Ball Co. is a company that makes and sells hand-made baseball goods paying homage to American craft. In the meantime you can follow William on Twitter @HuntingtonBBC.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support for the podcast by joining the community and keeping it sponsor-free.
Did you enjoy this episode? Then please rate and/or write a review of the show on ļ£æ Podcasts. Also, be sure to follow show host, @TAdamMartin and Maker of SportĀ® on Twitter & Instagram.
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āFear is good, you can feed on it and it makes you work harder to be good and be better. If you get too complacent and happy, that's where you get in trouble.ā
A special episode from MLC Connect 2019 with two of the keynote speakers, Amy and Jen Hood of Hoodzpah Design of Southern California. Through their studio the duo have worked with companies ranging from small California businesses to major brands like Google and Target.
Jay F. Hicks, a digital strategist and content lead at Bayler University Athletics and also the host of Sports Creatives Podcast, joined me to co-host in the MLC media room in the Atlanta Braves' stadium.
Listen along as Jay and I chat with the Hood twins as they share how they began their company,imposter syndrome, how they developed soft skills and emotional intelligence, managing imposter syndrome, how they collaborate seamlessly with one with another and more.
Mentions Include:
Hoodzpah DesignHoodzpah Design on TwitterHoodzpah Design on InstagramJay F. Hicks on TwitterMy next guest is Peter Robert Casey aka PRC. Peter is the Vice Chairman at SLAM Magazine and is a digital marketer, tech startup founder and CEO of JDS Sports, a venture capital fund for sports-related companies.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support for the podcast by joining the community and keeping it sponsor-free.
Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.
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āWorking with people is something you need practice with. Everybody has their own agenda, everybody has things that are important to them. You have to respect that but thereās times you have to fight for what you believe in.ā
Insung Kim joined the show to discuss his cross country journey from enivironmental design in Southern California to Kansas City to now working in the South as Senior Creative Director for the Atlanta Braves.
Insung discusses how his immigrant parents supported his creativity leading him to attend art school and eventaully find a job as a designer in environmental graphics at a company where he stayed 15 years.
Looking for a change, Insung moved his family to the middle of the country to work for internationally-known sports & entertainment architectural firm, Populous (formerly HOK Sport). While designing graphics for the Braves new Atlanta stadium, Insung struck up a relationship with Braves executives and was offered a job as Creative Director where he now leads a team of creatives and manages the Braves' iconic brand.
He sheds light on how to have difficult conversations and what we as sports designers should really focus on and get joy in instead of the cool hero imagery.
Listen along as Insung shares his story.
Mentions Include:
Insung on TwitterInsung on InstagramSeth GodinHarvest CrusadeDavid Riley AssociatesHunt DesignPopulousRobzillaKev RochƩMy next guests are Amy and Jen Hood from Hoodzpah Design. The Hood twins are a graphic design duo running their own studio in Southern California. They also happen to be Kentucky natives which, y'all already know, makes me drawn to them. The interview was conducted at MLC Connect 2019 after their keynote.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support for the podcast by joining the community and keeping it sponsor-free.
Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.
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Damer on getting work: "You have to be a hype machine. You have to create hype around yourself and most artists are very uncomfortable doing that because they feel they are bragging or they feel like they are going to get made fun of online."
Barton Damer, founding artist and creative director of the boutique 3d animation and motion design studio AlreadyBeenChewed, joined the podcast for a chat about his career and how he has grown his company into one of the leading studios for producing motion content in sports and entertainment.
Barton reveals how an injury skateboardingāa sport and culture he has always been passionate aboutāpushed him to learn graphic design and motion so he could continue to hang out with his skateboarding buddies.
Damer touches on how he moonlighted nights and weekends for years while having a full-time job because he was the sole income supporting his family of 5 and how fourteen years into his career he began getting his first big brand work from sneaker companies as he developed a new style outside of his job.
I ask Barton many questions about how one can get into motion, where to start, etc. as a total n00b on the medium and he shares some great advice.
Lastly, Barton shares his thoughts on the future of motion including where VR/AR fit into the space.
Mentions Include:
AlreadyBeenChewedBarton on TwitterBarton on IGABC on IGComputer Arts Digital Artist of the YearPeter Drucker, Business AuthorAndrew Kramer, Video Co-PilotTroikaDigitalKitchenShiloJab Jab Jab Right Hook by @garyveeGreyscaleGorillaHoudini by SideFXMy next guest is going to be Insung Kim, Sr. Creative Director of the Atlanta Braves. Insung is a designer that began his career in the architectural space of sports working for Populous before joining the in-house team at the Braves.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
Did you like this episode? You can also show your support for the podcast by joining the community and by writing a review of the show on iTunes.
Also, be sure to follow show host, @TAdamMartin and @MakersofSport.
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Simon Dent shares his thoughts on the future competition of sports teams as it regards to selling attention and tickets.
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"On a Saturday afternoon when every sports fan is going to watch their chosen sport, there are thousands of brands barking at them whether it's a print paper, online, in stadium on LEDs, in the matchday program; there's all these messages and presumably only the best are going to get taken home with fans and that's what our job is: to be the best messengers."
Simon Dent is a former sports business lawyer & agent turned creative agency founder in the U.K. As managing partner of Dark Horses, Simon leads a team of world-class creatives working with brand such as Peloton, PUMA, City Football Group, Southampton F.C., Under Armour, Nissan and more.
Whilst working as an agent, Simon realized that brands were missing opportunities to better engage fans via athletes he represented, so he founded an advertising agency.
Simon discusses the emotional aspect of sport and how consumer brands can leverage those emotions to engage consumers in a more authentic way rather than simply sharing a logo on the scoreboard.
We also chat about how an outside agency can bring a different high-level, strategic perspective to clubs and avoid being pigeonholed as production creatives like so many in-house creatives do with team marketing execs.
Simon elaborates on why sporting brands should be vary weary of the competition for attention in future fans now that the internet offers attention grabbers like Fortnite, YouTube and Netflix.
Lastly, we discuss creative culture and more specifically how Dark Horses uses it to recruit and keep creatives.
Mentions Include:
Dark HorsesSimon Dent on TwitterDark Horses on TwitterDark Horses on IGLucky GeneralsBBH SportFornite brand activationsDroga5My next guest is going to be Barton Damer. Barton is the founder of AlreadyBeenChewed, a 3d animation and motion shop in Dallas, TX that has worked with many major brands such as Nike, Marvel and more.
Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support for the podcast by joining the community and keeping it sponsor-free.
Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.
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"It's 100% about relationships. Probably the most important part of Mitchell Bat is the people I've met along the way that I consider true friends or trusted advisors."
Jeremy Mitchell, agency creative director, web designer and most notably founder of Mitchell Bat Co., joined the podcast for episode 100 to discuss his passion project; a company that provides custom, hand-painted wooden bats to passionate & passive baseball fans, corporations and brands alike.
Jeremy discusses how his college degree in sports management, playing in a band in college and a crush on a graphic design major (who eventually became his wife) eventually led him to pursue a post-grad career in design.
A passionate baseball fan, Jeremy created a mockup of a hand-painted, striped bat one night and posted to his Instagram. The post got some likes and requests on where to purchase the bat, whom fans thought was a real physical product. Thus began the quest to start Mitchell Bat Co.
We discuss the social mission of MBCo, how a conscious effort should be put into building a brand, and how passion projects lead to incredible opportunities and collaborations that one would not always expect or receive from a full-time paying job.
Lastly, we discuss the value of relationships and how important they are to any career, let alone a side project.
Mentions Include:
Mitchell Bat Co. TwitterMitchell Bat Co. InstagramMithcell Bat Co. WebsiteSalemtown Board Co.Todd RadomBLDGrefuge 199c galleryMattingly ChartitiesMBCo collaboration with Louisville Slugger"Kern & Burn" bookEpisode 97: Chris Do, TheFuturLeatherhead SportsBillie Creek BatsUSE CODE "MOS" AT CHECKOUT ON MITCHELLBATCO.COM AND GET 20% OF A BAT.
My next guest is going to be French designer & illustrator, Caroline Blanchet. Caroline is the founder of Ptitecao, French design studio that focuses on creating visual design and digital illustrations for the sports industry.
Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support for the podcast by joining the community and keeping it sponsor-free.
Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.
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"There's so much emphasis on people getting a job right after they graduate and getting into the workforce. You'd be hard pressed to find a lot more real life lessons than working at a restaurant...the real life world lessons and the things that you learn by serving people is something that can refine skills."
Starting a business as a young person takes a lot of courage. You are often looked down upon by older professionals as having too little life & professional experience and too great expectations. It takes grit, perseverance and hard work. These are the key traits of an entrepreneur. Adam White has those traits.
The founder & CEO of Front Office Sports joined the show discuss how a failed goal to be a member of the U.S. Coast Guard eventually led to starting one of the sports business's leading online publications.
Adam tells the story of how FOS began as a schoool project and later scaled to a much greater audience demanding more content. He also touches on how he worked full-time at a UMiami restaurant where he climbed through the ranks of fry cook and kitchen trainer before eventually becoming manager all while traveling the U.S. creating content for Front Office Sports and working on his bachelors degree.
We chat about the common entrepreneurial stategy of faking it until you make it, being comfortable speaking the language of business and interviewing professionals and the importance of focus.
Lastly, Adam discusses where he sees the future of Front Office Sports and more.
Mentions Include:
Adam White on TwitterAdam White on LinkedInFront Office Sports on TwitterRuss Wilde, Jr. on TwitterThe Rathskeller at University of MiamiAdam Martin on Front Office SportsWin Without Pitching Manifesto"The One Thing"My next guest is going to be Jeremy Mitchell, founder of Mitchell Bat Co. While working as a creative director at a Nashville ad agency by day, Jeremy creates custom-pained wood bats for consumers, clients and brands on the side and it has grown into lucrative brand. This show will also mark the 100th episode of Makers of Sport Podcast. We will be giving a way a commemorative MoS bat to a lucky listener. Follow @makersofsport on Twitter for details.
Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support for the podcast by joining the community and keeping it sponsor-free.
Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.
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"What makes a successful brand from a brand identity and visual language standpoint is having consistent style that can also be fluid and flexible where not everything necessarily looks exactly the same but everything should "feel" the same."
Sam Silverman, assistant director of creative media & branding for Ohio State Football, joined the podcast to discuss his work with one of the nation's top football programs and how classic typography inspires his work.
Sam touches on how his passion for cars & sneakers and how they led him to a degree in the prestigious industrial design program at Ohio State University.
We discuss his transition to graphic design, learning typography skills and being inspired by historic design movements such as Swiss typography and the Bauhaus Movement, and how he is applying these things to the football brand at Ohio State University.
The ethics in sports design are a very hot topic in this episode as Sam & I chat about respecting and knowing the history of the discipline, denounce the braggadocious nature of sports designers and try to determine why rip-off culture runs rampnat in college athletics marketing and design.
Lastly, we go deep on Sam's work with OSU and specifically discuss the new intitiative, BrandU, a program that helps teach college athletes about the importance of their personal brands.
Mentions Include:
Sam Silverman on TwitterOSU football on TwitterDieter Rams 12 Principles of DesignBauhaus movementSwiss typography aka International Typographic StyleWorld Wildlife Fund logoJason Mayden, former Jordan brand designerBrandUMy next guest is Adam White, the founder and CEO of Front Office Sports, a new era sports business media platform bringing readers insight, news and authority at the intersection of sport and business.
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Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.
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Chris Do elaborates on why creative people should value their services more and charge accordingly without feeling guilty.
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"Designer as maker is what is celebrated in school, not designer as entrepreneur; designer as business problem solver. To me, when you're in the mechanics, when you have your hands in the work, it's all production and I make no distinction between doing that versus becoming a brick layer."
Creative therapy. That's how I refer to this episode as it takes us down a path MoS hasn't been on before.
Chris Do, Emmy award winning creative director, entrepreneur and founder of TheFutur & Blind studio, joins the pod to share his views on many topics including higher education, entrepreneurship, money, self-worth, depression, and how designers can win the battle of business.
We come in hot discussing the often divisive topic of higher education and wonder if a college degree is important any longer.
Chris also discusses the value of time and we why should understand that value is in the eye of the beholder and oftentimes, we aren't the beholder of the work we create.
Lastly, we discuss the modern state of design criticism and how if designers want to win in the war of business, we have to start thinking more about strategy and less about aesthetics.
Mentions Include:
Chris Do on TwitterTheFuturBlindTheFutur on YouTubeArtCenter College of DesignValue of designer vs. art director debate"The E-Myth Revisited""Real Artists Don't Starve" by Jeff GoinsBlair Enns, Win Without PitchingMathias Omotola of Cinema4d on TheFuturSteve Jobs' Stanford commencementJim RohnChris Do's F-1 logo critEvolving the Google IdentityMy next guest is Tim Tadder, an advertising photographer for sports, commercial, CGI portrait photography. He has worked with brands like Nike, Coca-Cola, Mercedes-Benz, NFL, adidas, Under Armour and more. You can checkout his work at his website.
Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support for the podcast by joining the community and keeping it sponsor-free.
Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.
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