Episoder
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This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.
In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the critical role coffee varieties play in the current coffee industry crisis.
They dive into challenges like disease resistance, maintaining flavor profiles, and economic pressures faced by coffee farmers.
The episode highlights notable varieties such as SL 28, Pink Bourbon, and the H1 hybrid, and explores innovative solutions, including regenerative agriculture.
Additionally, the conversation touches on the impact of climate change and market dynamics on coffee production.
00:00 Introduction to Coffee Varieties
00:20 Sponsor Message: Become a Coffee Consultant
00:59 Exploring the Role of Coffee Varieties in the Industry
01:56 Challenges Facing Traditional Coffee Varieties
04:01 Innovative Coffee Hybrids and Their Impact
07:11 The Fascination with Pink Bourbon
08:29 Economic Pressures on Coffee Farmers
10:29 The Future of Coffee Varieties
15:24 Conclusion and Upcoming Topics
16:26 Closing Remarks and Call to Action
Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/https://www.instagram.com/ghowellcoffee/https://georgehowellcoffee.com/
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Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.
In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the coffee crisis and the rise of regenerative agriculture.
They discuss George's recent trips to coffee origins, the challenges faced by coffee producers, and the potential benefits of transitioning to regenerative farming.
The conversation sheds light on the complexities of the coffee value chain and the roles that producers, consumers, and consultants play in it.
00:00 Introduction and Future Plans
00:35 Sponsorship Message
01:13 Welcome and Episode Overview
01:35 Emergence of Regenerative Agriculture
02:15 Challenges and Observations in Coffee Farming
03:03 Varieties and Soil Fertility
05:47 Labor and Regenerative Practices
08:00 The Role of Coffee Producers
09:30 Quality vs. Quantity in Coffee Production
13:57 Economic Pressures and Consumer Impact
15:41 Conclusion and Next Episode Preview
16:15 Closing Remarks and Call to Action
Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/https://www.instagram.com/ghowellcoffee/https://georgehowellcoffee.com/
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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Manglende episoder?
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This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.
In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and George dive deep into the history and evolution of the specialty coffee industry, discussing Howell's pioneering efforts with Coffee Connection in Harvard Square, the birth of the Frappuccino, and the current state of the coffee industry.
Howell shares his thoughts on whether the industry is in crisis and emphasizes the importance of education, storytelling, and quality in bridging the gap between farmers and consumers.
The episode also explores the challenges faced by coffee producers and offers insights into engaging the modern coffee consumer.
00:00 Introduction and Current State of the Coffee Industry
00:33 Sponsorship Message and Episode Introduction
01:12 Welcoming George Howell
01:54 George Howell's Background and Early Career
04:06 The Birth of Coffee Connection
07:50 Challenges and Innovations in Coffee Roasting
12:19 The Evolution of Coffee Pricing and Market Dynamics
17:32 The Impact of the Brazilian Frost on Coffee Supply
21:37 Challenges Faced by Coffee Producers
22:07 Disconnect Between Farmers and Their Product
25:19 The Impact of Frappuccino on Coffee Shops
27:32 The Importance of Black Coffee
29:42 Educating Consumers Through Cupping
32:21 Creating a Coffee Tasting Experience
35:08 Engaging Consumers in Specialty Coffee
41:44 Concluding Thoughts and Future Discussions
Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/ https://www.instagram.com/ghowellcoffee/ https://georgehowellcoffee.com/
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).
In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.
In the final episode of the five-part series, Lee and Nolan discuss the coffee crisis and its rapid impacts.
They explore the necessity of bold decision-making, the effect of environmental changes on the coffee industry, and the importance of maintaining product quality despite economic pressures.
The episode highlights the challenges and opportunities within the industry, inspiring business owners to stay true to their values and adapt for a sustainable future.
Nolan shares insights on staying passionate and authentic in business, the role of automation, and the impact of global market shifts on local cafes.
This enlightening conversation aims to help listeners understand the bigger picture and navigate the evolving coffee industry.
00:00 Introduction to the Coffee Crisis
00:30 Sponsorship Message: Become a Coffee Consultant
01:08 Final Episode with Nolan Hirte: The Coffee Crisis
02:06 Environmental Impact and Market Shifts
04:21 Challenges in the Coffee Industry
08:05 Navigating Business Decisions
15:24 Sustainable Future and Innovations
21:28 Advice for Young Entrepreneurs
23:54 Closing Thoughts and Gratitude
29:49 Where to Find Proud Mary's Coffee
30:42 Final Sign-Off and Podcast Promotion
Connect with Nolan and Proud Mary Coffee here:
https://www.instagram.com/proudmaryusa/
https://www.instagram.com/proudmarycoffee/
https://www.instagram.com/auntypegsbypmc/
https://www.proudmarycoffee.com
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).
In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan delve into the value proposition of specialty coffee for consumers.
They discuss the coffee crisis and the importance of changing consumer perceptions of coffee's value.
Learn how specialty coffee can command higher prices and how this impacts producers and consumers.
This episode also touches on the future of coffee shops, consumer trends, and the role of community in the coffee industry.
Don't forget to subscribe, like, comment, and share this episode!
00:00 Introduction to the Coffee Crisis
00:54 Sponsorship and Course Promotion
01:33 Welcome and Series Overview
02:46 The Value Proposition of Specialty Coffee
04:31 Consumer Behavior and Market Trends
07:46 The Role of Community in Coffee Culture
08:54 Personal Reflections on Being a Barista
09:41 Challenges and Opportunities in Specialty Coffee
18:11 The Story of Bernardina Coffee
22:29 Encouraging Consumer Appreciation for Specialty Coffee
26:23 Building a Sustainable Coffee Business
35:55 Conclusion and Next Episode Teaser
Connect with Nolan and Proud Mary Coffee here:
https://www.instagram.com/proudmaryusa/
https://www.instagram.com/proudmarycoffee/
https://www.instagram.com/auntypegsbypmc/
https://www.proudmarycoffee.com
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).
In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan explore why specialty coffee is so significant.
They dive into the love and intricate processes involved in creating specialty coffee and discuss the challenges faced by the industry.
The conversation highlights the importance of maintaining the quality and experience of specialty coffee amidst market saturation and economic difficulties.
Additionally, they touch on the role of consumers and the viability of the specialty coffee business model.
Don't miss this insightful discussion on the deeper meaning and value of specialty coffee.
00:00 Introduction to Specialty Coffee
00:48 Sponsorship Message
01:27 Welcome and Episode Overview
01:50 The Essence of Specialty Coffee
03:05 Challenges in the Specialty Coffee Industry
05:45 Nolan's Journey and Business Decisions
08:52 The Importance of Appreciation and Innovation
15:15 Reflections on Specialty Coffee
25:33 Looking Ahead: The Role of the Consumer
26:30 Closing Remarks and Call to Action
Connect with Nolan and Proud Mary Coffee here:
https://www.instagram.com/proudmaryusa/
https://www.instagram.com/proudmarycoffee/
https://www.instagram.com/auntypegsbypmc/
https://www.proudmarycoffee.com
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).
In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.
In this eye-opening episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan dive deep into the critical issues facing the specialty coffee industry in 2024, addressing what we did as an industry to create this crisis.
From the impact of biodiversity on coffee quality to the controversial topic of infused and co-fermented coffees, they explore how the industry has strayed from its roots and what needs to be done to restore harmony.
The episode also features a discussion on the privilege and marketing strategies that have shaped the industry's landscape.
Tune in to understand the complex web of factors contributing to the current coffee crisis and the importance of transparency and authenticity in preserving the true essence of specialty coffee.
00:00 Introduction to Coffee Harmony
00:56 Sponsorship and Workshop Announcement
01:34 Industry Crisis and Personal Reflections
03:28 The Role of Deception in Coffee
08:42 Infused Coffees Debate
16:15 Economic and Environmental Impact
31:02 Transparency and Authenticity in Coffee
32:39 Conclusion and Next Episode Preview
Connect with Nolan and Proud Mary Coffee here:
https://www.instagram.com/proudmaryusa/
https://www.instagram.com/proudmarycoffee/
https://www.instagram.com/auntypegsbypmc/
https://www.proudmarycoffee.com
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).
In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.
In this episode of The Daily Coffee Pro by Map It Forward, Lee Safar sits down with Nolan to discuss the current coffee crisis.
They cover the struggles of a Honduran coffee farm dealing with a massive decline in pickers due to migration, the impact of eucalyptus and khat plantations on coffee production, and the broader implications for the coffee industry worldwide.
The discussion delves into sustainability, the economic pressures faced by coffee producers, and potential solutions to protect the coffee value chain.
This episode is a must-watch for anyone interested in the coffee industry, sustainability, and economic challenges.
Brought to you by Map It Forward's Workshop, 'It's Time To Become a Coffee Consultant.'
00:00 Introduction to the Coffee Crisis
01:16 Sponsorship Message
01:55 Welcome and Guest Introduction
02:14 Reflecting on Past Conversations
04:28 Are We in a Coffee Crisis?
06:05 Global Environmental Concerns
11:02 Ethiopia and Brazil: Coffee Challenges
19:29 Honduras: A Case Study
29:53 Conclusion and Next Episode Teaser
30:35 Closing Remarks and Call to Action
Connect with Nolan and Proud Mary Coffee here:
https://www.instagram.com/proudmaryusa/
https://www.instagram.com/proudmarycoffee/
https://www.instagram.com/auntypegsbypmc/
https://www.proudmarycoffee.com
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.
In this episode of The Daily Coffee Pro by Map It Forward, host Lee and Matt discuss the harsh realities businesses face, especially in the coffee industry, during challenging times.
They provide insights into why some businesses fail, how to analyze the reasons behind the failure, and the importance of closing a business with dignity.
Matt emphasizes the necessity of open communication with your team and stakeholders and offers practical advice on managing cash flow, recognizing problems early, and ensuring that employees are treated fairly during the winding-down process.
Additionally, they highlight the importance of connecting with suppliers and maintaining human connections in the industry. Don't miss Matt's tips on staying resilient and learning from failures.
This episode is packed with valuable lessons for entrepreneurs in any field.
00:00 Introduction and Business Closure Announcements
00:37 Sponsor Message: Become a Coffee Consultant
01:15 Welcoming Matt Toogood
01:30 Discussing Business Failures and Lessons Learned
03:31 Strategies for Business Survival
04:20 The Importance of Communication and Team Involvement
06:35 MIF Consulting Services and Industry Challenges
10:50 Closing with Dignity
15:44 Future of the Coffee Industry
18:53 Final Thoughts and Farewell
Connect with Raw Coffee Company here:
https://rawcoffeecompany.com/
https://www.instagram.com/rawcoffeecompany/
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt delve into the ongoing coffee crisis, discussing how the industry is managing relationships with suppliers, the impact of external factors, and the importance of community and effective communication.
Learn about strategies to navigate this tumultuous time, the dynamics between good and bad businesses, and the critical role of consumer behavior.
Don't miss the final episode where they explore how to help businesses close with dignity.
00:00 Introduction and Key Concepts
00:48 Sponsorship Message
01:27 Navigating the Coffee Crisis
02:30 Managing External Relationships
04:27 Cash Flow and Supply Chain Challenges
05:40 Importance of Communication with Suppliers
08:21 Supporting Competitors in Crisis
14:52 The Specialty Coffee Business Model
17:44 Global Coffee Industry Trends
22:21 Conclusion and Next Episode Teaser
Connect with Raw Coffee Company here:
https://rawcoffeecompany.com/
https://www.instagram.com/rawcoffeecompany/
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt dive deep into the internal strategies for navigating the coffee crisis and discuss the importance of visibility in cash flow, building mutual trust with B2B customers, and the critical role of staff training and empowerment.
Learn how to manage challenging times in the coffee industry with practical advice and insights.
Don't miss out on their expert tips on ensuring your business's success during a crisis.
00:00 How CVs Reveal Business Health
00:26 Sponsor Message: Become a Coffee Consultant
01:05 Introduction to the Coffee Crisis Series
01:39 Navigating the Coffee Crisis Internally
02:58 Managing Cash Flow and Customer Relationships
05:32 Understanding Market Dynamics in the Middle East
07:49 Dealing with Supplier and Customer Payment Issues
12:28 The Importance of Staff Training and Retention
17:40 Conclusion and Next Episode Preview
Connect with Raw Coffee Company here:
https://rawcoffeecompany.com/
https://www.instagram.com/rawcoffeecompany/
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the ongoing crisis in the coffee industry.
They explore challenges faced by cafes, including profitability, consumer confusion, and the impact of marketing on perceived quality.
The episode also covers the importance of diversifying revenue streams to survive ongoing economic pressures, lessons from the COVID-19 pandemic, and the critical role of planning and agility in navigating the future.
Additionally, learn how you can support the podcast via Patreon.
00:00 Introduction to the Cafe Business
00:47 Sponsorship and Support
03:17 Discussion with Matt Toogood
03:50 The Coffee Industry Crisis
06:20 Consumer Preferences and Market Trends
13:04 Impact of COVID-19 on the Coffee Business
21:59 Navigating the Crisis
24:02 Conclusion and Next Steps
Connect with Raw Coffee Company here:
https://rawcoffeecompany.com/
https://www.instagram.com/rawcoffeecompany/
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the devastating changes observed in Ethiopia's coffee regions.
They explore the shift from coffee plantations to eucalyptus due to economic pressures, the impact on local environments and communities, and the broader implications for the global coffee market.
Matt shares his firsthand experiences from his recent trip to Ethiopia and delves into the complex challenges facing coffee producers.
This episode is a must-watch for anyone invested in the future of coffee.
Don't miss the insights and learn how you can support sustainable coffee practices.
00:00 Introduction and Initial Observations
00:58 Sponsor Message: Become a Coffee Consultant
01:37 Welcome and Guest Introduction
01:59 The Eucalyptus Issue in Ethiopia
05:15 The Coffee Crisis: A Roaster's Perspective
07:07 Personal Stories and Reflections
20:57 Challenges in the Coffee Industry
30:06 Conclusion and Call to Action
32:06 Closing Remarks and Podcast Information
Connect with Raw Coffee Company here:
https://rawcoffeecompany.com/
https://www.instagram.com/rawcoffeecompany/
••••••••••••••••••••••••••••••••
Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.
In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.
In this final episode of the five-part series on 'The Daily Coffee Pro by Map It Forward, Lee and Heleanna engage in a critical discussion about the decline in coffee production in Ethiopia.
The discussion highlights the shift from coffee to eucalyptus and khat farming, driven by economic desperation, and how it is impacting both local and global coffee markets.
They delve into the EU Deforestation Regulations (EUDR) set to be implemented in 2024 and its ramifications for Ethiopian coffee exports.
Heleanna shares her frustrations with the ineffective local response to these regulations and the broader consequences for small producers.
The episode underscores the urgent need for action to mitigate deforestation and support the coffee industry's sustainability. Don't miss this vital conversation that sheds light on the profound challenges facing Ethiopia's coffee sector.
00:00 Introduction: The Decline of Coffee Production
00:52 Sponsor Message: Become a Coffee Consultant
01:31 Series Overview: The Coffee Crisis in Ethiopia
02:29 Deforestation and EU Regulations
03:48 Impact of EUDR on Ethiopian Coffee
05:24 Challenges and Frustrations with EUDR
15:04 Population and Agricultural Shifts
22:09 Concluding Thoughts and Call to Action
22:45 Closing Remarks and Contact Information
24:32 Final Sign-Off and Podcast Promotion
Connect with Heleanna and Moplaco Trading here:
https://moplaco.com/
https://www.instagram.com/moplaco_trading/
https://www.linkedin.com/in/heleanna-georgalis-20b064185/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.
In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna discuss the critical situation of coffee production in Ethiopia.
Once naturally organic, Ethiopia now faces soil depletion, deforestation, and the rise of eucalyptus and Khat plantations, which jeopardize the future of Ethiopian coffee.
Heleanna sheds light on the economic and environmental challenges and debates whether the damage is reversible. They explore the possible agendas behind land grabbing by big agriculture and the impact on local farmers.
This episode is a clarion call to understand the severity of these issues and their global implications. Join us to explore potential solutions for deforestation and more.
00:00 Introduction to Ethiopia's Organic Farming
00:18 Challenges Facing Ethiopian Farmers
00:53 Sponsorship Message
01:32 Introduction to the Series and Guest
02:16 Ethiopian Coffee on the International Market
03:34 The Impact of Eucalyptus and Khat
04:31 Hope and Political Will for Change
05:26 The Reality of Coffee Farming in Ethiopia
06:55 Potential Agendas and Big Agriculture
13:22 Empirical Observations and Data Issues
19:55 Global Coffee Market and Policy Making
28:42 Conclusion and Next Episode Teaser
Connect with Heleanna and Moplaco Trading here:
https://moplaco.com/
https://www.instagram.com/moplaco_trading/
https://www.linkedin.com/in/heleanna-georgalis-20b064185/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
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This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.
In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna discuss the severe challenges facing Ethiopia's coffee industry.
They delve into the detrimental effects of eucalyptus trees on Arabica coffee production, the economic struggles of Ethiopian farmers, and the flawed global coffee market.
The conversation also highlights the stark contrasts between coffee production in Ethiopia and other countries, the meager profits for farmers, and the need for government intervention to preserve this vital crop.
Join us for an in-depth exploration of these critical issues and their implications for the future of Ethiopian coffee.
00:00 Introduction to the Coffee Industry's Flaws
00:04 Impact of Eucalyptus on Ethiopian Coffee
00:50 Sponsorship Message
01:29 Overview of the Coffee Crisis in Ethiopia
02:57 Romanticizing Poverty in Coffee Farming
06:19 Economic Realities of Coffee Production
08:49 Challenges in the Coffee Supply Chain
11:08 The Financial Struggles of Coffee Businesses
15:22 The Role of Government and Policy
20:20 The Importance of Dollars in Ethiopia
26:44 Comparing Ethiopian Coffee to Global Markets
27:14 Conclusion and Call to Action
Connect with Heleanna and Moplaco Trading here:
https://moplaco.com/
https://www.instagram.com/moplaco_trading/
https://www.linkedin.com/in/heleanna-georgalis-20b064185/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.
In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna dive into the complex issues threatening the future of Ethiopian coffee.
The discussion covers the impacts of rapid deforestation, the cultivation of Khat, population growth, and the planting of eucalyptus trees on Ethiopia's rich coffee heritage.
They explore the unique biodiversity of regions like Sidamo and how current practices are endangering its renowned coffee quality.
Learn about the socio-economic and environmental challenges and what needs to be done to secure the future of this vital industry.
00:00 Introduction to the Crisis in Sidamo
01:22 Impact of Khat and Eucalyptus on Ethiopian Coffee
02:16 Support the Podcast
04:12 The Unique Quality of Ethiopian Coffee
07:37 Challenges Facing Ethiopian Coffee Farmers
10:22 Population Growth and Its Effects
12:36 The Vicious Cycle of Poverty and Deforestation
19:21 The Future of Ethiopian Coffee
22:26 Conclusion and Next Episode Preview
Connect with Heleanna and Moplaco Trading here:
https://moplaco.com/
https://www.instagram.com/moplaco_trading/
https://www.linkedin.com/in/heleanna-georgalis-20b064185/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.
In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna delve into the historical and current impacts of coffee trading, land use shifts, and environmental changes, particularly focusing on the Harrar region of Ethiopia.
The conversation sheds light on the economic and social factors driving farmers to abandon coffee cultivation for other cash crops like eucalyptus and khat, leading to long-term ecological and economic issues.
This series aims to create a deeper understanding of the complexities facing Ethiopian coffee and its global market implications.
Learn more about these crucial issues and the future of Ethiopia's coffee industry in this must-watch series.
00:00 The Environmental Impact on Ethiopian Farmers
00:57 Sponsor Message: Become a Coffee Consultant
01:35 Introduction to the Series and Guest
03:19 Heleanna's Background and Coffee Business
07:36 Challenges in Ethiopian Coffee Farming
08:21 The Decline of Harar Coffee
12:42 Economic Realities for Ethiopian Farmers
22:07 Conclusion and Upcoming Episodes
Connect with Heleanna and Moplaco Trading here:
https://moplaco.com/
https://www.instagram.com/moplaco_trading/
https://www.linkedin.com/in/heleanna-georgalis-20b064185/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.
In this episode of the podcast series, Mark and Lee discuss the importance of focusing on significant aspects of coffee roasting and avoiding unnecessary complications.
They delve into simplifying the roasting process, the impact of automation, and the cultural shift towards valuing older roasted coffee.
The conversation also touches on hero worship in the industry and the value of individual experimentation.
00:00 Introduction and Simplifying Coffee Roasting
00:19 Sponsor Message: Map It Forwards Workshop
00:57 Welcome and Series Recap
02:01 Discussing Coffee Roasting Focus
03:22 Exploring Coffee Roasting Techniques
04:40 The Future of Coffee Roasting
08:03 Business Strategies for Coffee Roasters
15:02 Hero Worship in the Coffee Industry
15:54 Encouragement for Coffee Roasters
18:27 Conclusion and Final Thoughts
19:58 Closing Remarks and Call to Action
Connect with Mark:
Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/
Medium - https://medium.com/@markalshemmeri
Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.
In this episode of the podcast series, Mark and Lee dive deep into the intricacies of coffee roasting, exploring important factors to focus on, myths in the industry, and the significance of letting coffee beans naturally express themselves.
Learn about the role of green coffee importers, the importance of selecting the right raw materials, and innovative approaches to roasting, including thoughts on decaf coffee.
This insightful conversation emphasizes listening to the coffee and embracing a romantic, poetic approach to roasting. Don't miss out on this enriching discussion!
00:00 Introduction to Coffee Roasting
00:30 Sponsorship Message
01:08 Welcome and Series Overview
01:25 Debunking Coffee Roasting Myths
01:51 Focusing on What Matters in Coffee Roasting
02:21 The Importance of Green Coffee Buying
06:15 Exploring Coffee Roasting Techniques
09:37 Challenges and Opportunities for Coffee Producers
13:11 Decaf Coffee Roasting Insights
16:43 Conclusion and Next Episode Teaser
Connect with Mark:
Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/
Medium - https://medium.com/@markalshemmeri
Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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