Episoder
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Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look at the trials faced when things don't go as planned and the resilience needed to push through.
When ads aren't in the cards, how do you engage and convert? That's the riddle we tackle in a dynamic discussion on bolstering sign-ups and maintaining the buzz for live events. Discover the transformative power of email campaigns and live social media interactions that don't just sell but provide real value. I'll walk you through my strategy for leveraging these tools to create an event experience that's not just successful but truly memorable. From the tactical use of data to the magic of interactive content, we'll explore how to ensure attendees leave feeling personally enriched, turning a one-time event into a lasting impression.
In our final heart-to-heart, we dissect the crucial role of messaging in sealing the deal post-launch. I'll divulge how consistent communication and high-quality content can make or break customer relationships, and how a clear articulation of your service's benefits can resonate with clients' deepest needs and aspirations. Sharing a page from my own playbook, I reflect on my transition from educational product sales to specialized Facebook ad services, proving the power of a strategic pivot. Join us for this episode, rich with strategies and stories that will arm educators and entrepreneurs with the tools to triumph in the face of adversity.
In this episode, we cover:β¨ Understanding Launch Breakdown Points [00:06 ]
β¨ Maximizing Engagement and Registrations [08:17]
β¨ Crafting Compelling Messaging [16:10]
β¨ Persistence, Pivot, and Planning [21:50]__________________
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Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness.
As we unpack the intricacies of Advantage+ audiences and beyond, I'll share the ins and outs of my adventures with these advanced targeting methods. We'll compare the new offerings to traditional audience settings, exploring the nuances of age range options and exclusions, and when it might be best to let AI take the wheelβor when a hands-on approach is preferred. From refining your warm audience campaigns to extending your reach with lookalikes, this session is teeming with insider tips and firsthand experiences that could very well be the ace up your marketing sleeve.
In this episode, we cover:
β¨ Introduction to Advantage+ AI [00:06]
β¨ Implementing Advantage+ Audiences [03:42]
β¨ Evaluating Performance: Advantage+ vs. Original Audiences [06:20]
β¨ Best Practices and Final Thoughts [10:43]__________________
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Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Manglende episoder?
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Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.
In this episode, we cover:
β¨ Harnessing the power of waitlists [03:00]
β¨ Strategies for effective waitlist management [05:37]
β¨ Creating urgency and maximizing impact [09:19]
β¨Lowering ad costs with waitlist engagement [15:30]__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Have you hever had a lead generation campaign NOT get the results you were hoping for?
This week, we're dissecting a struggling lead generation campaign I ran recently. In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around.
From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates.
I'm hoping that by listening in, you'll learn to identify weak spots in your campaign and gain the knowledge to perform precision tweaks that will breathe new life into your digital marketing strategies.
In this episode, we cover:β¨ Ways to Quickly Identify Red Flags in Campaign Performance [03:01]
β¨ Strategies for Testing and Improving Your Campaigns
β¨ Tips for Enhancing Landing Page Conversion Rates [13:58]
__________________
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Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Are you ready to hand off your ads management but don't want to make a bad hire? Ads are hard enough without having to wonder if the expert you hired is doing a good job.
In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager. I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen eye for detail can make or break your growth trajectory.
In this episode, we cover:
β¨ Questionable Guarantees [01:54]
β¨ Unrealistic Timelines [07:36]
β¨ Premature Readiness [10:29]
β¨ Transparency on Failures [13:24]
β¨ Neglecting External Metrics [15:47]
β¨ Insights on Hiring an Ads Manager [19:02]__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing future clients.
Strap in for a masterclass on driving efficiency and productivity in small business management. This episode is packed with golden nuggets on how to make a significant marketing impact without overwhelming your team. From single-tasking to smart delegation, you'll get a crash course on managing your workflow and finances with finesse. Iβll share how to allocate your marketing budget to get the most bang for your buck, including targeted Facebook ads and essential software. By the end of our session, you'll be armed with strategies to grow your business, your email list, and you'll have access to a treasure trove of resources in the show notes to help you put everything you've learned into action.
In this episode, we cover:
β¨ Building Relationships with a Small Audience [00:22]
β¨ Maximizing Impact with a Small Team [04:38]
β¨ Marketing on a Budget [10:12]
Resources Mentioned:
β> How Tripwire Marketing Can Help Your TPT Business with Jenzaia DiMartile on The Rebranded Teacher Podcast__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Ever struggled with growing an audience that doesn't just scroll past your content?
This week, we're talking about my top three strategies for growing your audience. Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience.
We'll talk about examples of each, their pros/cons and exactly how I see them fitting into a marketing plan.
In this episode, we cover:
β¨ Building an Audience Organically [5:45]
β¨ Borrowing an Audience Through Collaborations [14:30]
β¨ Buying Eyes on Your Content with Paid Ads [20:00]
Listen to my original take on this topic in episode 68 | The Three Traffic Sources to Leverage in Your Marketing__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Ever felt the urge to unplug and rediscover life beyond the screen?
Today, we're discussing how a wave of screen time consciousness is reshaping our lives and businesses. From personal choices like "Wi-Fi free Wednesdays" to influencers carving out phone-free sanctuaries, the episode uncovers a cultural shift towards intentional digital consumption.
Plus, of course some marketing tips, including holistic marketing, building relationships, high-quality and email list growth so you can walk away with a plan to grow your business in a sustainable way.
In this episode, we cover:
β¨ the impact of screentime awareness [0:06]
β¨ the importance of holistic marketing [5:03]
β¨ email list growth and community building [15:12]__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Ever feel like you're just going through the motions with your content creation? You're not alone. This week, we're tackling that all-too-familiar feeling of spinning your wheels and sounding like a broken record. Through candid discussions and actionable advice, we'll explore how to shake off the creative cobwebs and realign your content to resonate with your audience.
Strap in as we dissect the perks of podcasting over other long-form content and share the secret sauce to keeping things freshβrotating through content pillars and strategically managing a content calendar. I get real about my own struggles and the pivotal role of well-being in the content creation process. It's not just about what you create, but how you create it. We'll walk you through the ins and outs of using tools like Asana for smooth sailing and the power of brainstorming sessions to reinvigorate your topics.
And for the grand finale, we're digging deep into content strategy with insights on showcasing your expertise without sounding like a textbook. Whether it's the potential of testimonial episodes or the draw of live coaching sessions, we've got your back. Plus, we'll break down my holistic marketing model in a way that's as engaging as it is educational. If you're ready to give your marketing efforts an edge and captivate your listeners, this episode is your not-to-be-missed guide.
In this episode, we cover:
β¨ exactly what it means to be a broken record
β¨ why it happens and what you should do about it
β¨ tips for making content creation easier
β¨ suggestions for approaching your content pillars from new angles__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
In honour of my ninth birthday, I recorded a bonus episode answering all the questions I get about being a Leapling!
I hope you enjoy. πΈπΈπΈ__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Are you a Taylor Swift fan? I am!! 1989 (Taylor's Version) is currently playing in the background and I've been trying for like 6 months to convince my hubs to go to her Era's Tour with me when it comes to Toronto in November.
As an OG Swiftie, watching Taylor last year was magical! So, in honour of my birthday next week (bonus episode coming for you on the ACTUAL day!), this episode has 4 marketing lessons I've taken from watching Taylor's success.
In this episode, we'll be covering:
β¨ how she uses suspense and hype as a foundation to her releases
β¨ the importance of quality and relatability in her music
β¨ why creating a community is essential and a few ways Taylor has done that
β¨ my thoughts on her Easter Eggs and how you might want to use them too___
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
In this week's Saturday Strategy Session, weβre discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.
In this 4 part series, we'll be covering:
- What a summit is and why you might want to host one? (Ep. 155)
- 5 ways to promote your summit (Ep. 156)
- How to monetize your summit (Ep. 157)
- My predictions for summit trends in 2024 (Ep. 158)In this episode: Who knows where this year will take us, but we can have some fun considering where we are right now and how things will change. That's exactly what I'm doing in this episode with my thoughts on how to increase engagement and participation, micro summits, repeat event, switches to live events, and more!
Key Takeaways:
Participant participation is key... how can we maximize their success?From micro summits to audio-only summits - my thoughts on these new spins on the classic Virtual SummitsThe pros and cons of repeat events... should you host your summit again and again?Should you get rid of the "Free Ticket" and/or switch to an in-person event?
Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more!___
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
In this week's Saturday Strategy Session, weβre discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.
In this 4 part series, we'll be covering:
- What a summit is and why you might want to host one? (Ep. 155)
- 5 ways to promote your summit (Ep. 156)
- How to monetize your summit (Today!)
- My predictions for summit trends in 2024In this episode: Virtual summits aren't just great for boosting your email list, they can also be a cash influx in your business. With VIP sales, sponsors, and a post-summit launch, many summits are quite profitable for both the host and speakers.
Creating a tiered ticket structure for successSecuring sponsorships to help cover upfront costsUsing the summit as a launch mechanism
Key Takeaways:
Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more!___
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
In this week's Saturday Strategy Session, weβre discussing Virtual Summits, again! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.
In this 4 part series, we'll be covering:
- what a summit is and why you might want to host one
- 5 ways to promote your summit
- how to monetize your summit
- my predictions for summit trends in 2024In this episode: To make the most of a virtual summit, you'll need a strategic marketing plan. This can include organic promo on social media, leveraging your email list, collaborating with speakers and presenters, using paid ads (I can help with this if you'd like!), and inviting sponsors to help promote.
Key Takeaways:
Creating a buzz on your social mediaLeveraging your warmest audience via your email listCollaborating with speakers (and using an affiliate plan to incentive speakers)Implementing a paid promotion strategyGetting sponsors in on the promo
Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more!___
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
In this week's Saturday Strategy Session, weβre discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.
In this 4 part series, we'll be covering:
- what a summit is and why you might want to host one
- 5 ways to promote your summit
- how to monetize your summit
- my predictions for summit trends in 2024The key to a successful virtual event lies in knowing your overarching goal. Who are you trying to attract? What will you teach? How will you take their learning further afterward?
Key Takeaways:
What exactly is a Virtual Summit?Why are Summits so popular for hosts, speakers AND participants?How can a Virtual Summit benefit your business?My tips for planning an upcoming summitMy thoughts on hosting my own summit (and some insight on why I haven't yet!)___
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
In this Saturday Strategy Session, we talk about the 4 Golden Rules to Marketing for 2024.
I love these rules because they apply to both organic and paid marketing. They apply to your email marketing and long-form content marketing and your community building. They apply to all platforms. They are truly versatile and meaningful rules that will impact your marketing going forward!
Know your customerBuild authentic, genuine relationshipsProvide Value - before, during, and afterDon't be afraid to try something different
Key Takeaways:___
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Welcome to part two of this mini-series, The Highs & Lows of 2023! This episode actually focuses on where we're going in 2024 because what good is dwelling on the past if it doesn't inform us about the future?
In this short and sweet episode, I share some big changes happening personally and how I'll be attempting to be more intentional in my business in 2024.
Key Takeaways:
Personal life predictions - end of mat leave, my youngest is off to school and me-oh-my those grocery prices!Business intentions - how I plan on going deeper with ongoing clients and upcoming projectsPlus, an exciting milestone that's coming π
Wanna hear about the highs and lows of 2023? Listen now to the bonus episode!___
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
In this surprise bonus episode, you'll hear all about the highs and lows of my year, both personally and within the business.
I hope you have a wonderful start to 2024!
xx Jenzaia__________________
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Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Welcome to part three of the three-part series, 2024 Guide to Facebook Ads! Are you planning a live virtual event? This episode covers everything you need to know about using Facebook ads for launching. Learn the three phases of a launch (warm-up phase, registration phase, and sales phase), and how each phase plays a vital role in building anticipation, generating registrations, and driving sales.
Also get insights on using the appropriate Facebook ads in each phase, and tips for using those ads effectively to maximize the success of your launch. By leveraging Facebook ads throughout the three phases, you can expand your reach, engage your audience, and ultimately increase event sales. If launching a live virtual event is on your calendar for 2024, donβt miss this episode!
Key Takeaways:
Different types of virtual events {01:00}Three phases of a live launch: warmup, registration, and sales {03:20}Facebook ads during the warmup phase {05:00}Using a hybrid model of evergreen and live launches {05:45}Facebook ads during the registration phase {13:15}Nurturing your email list; creating excitement and hype around the event {15:00}Facebook ads during the sales phase {18:45}Using trigger actions to retarget sales ads {19:50}Facebook ad support in 2024 {23:40}Listen to Episode 150 | Facebook Ads for Lead Generation
Links and Resources:
FREE audience audit call β marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course β http://marketscalegrow.com/dlewaitlist
Free download β Facebook Ad Targeting Groups
___
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow
__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow -
Welcome to part two of the three-part series, 2024 Guide to Facebook Ads! Did you know that repurposing content is a powerful way to increase your content output without increasing your effort? This episode breaks down the concept of repurposing and how it can help you reach more people and increase engagement. Learn how and why you should use Facebook ads to support your repurposed content, the two types of content ads to run, and the importance of choosing high-performing pillar content that showcases your expertise and captivates your target audience.
If youβre ready to reach more people and boost engagement in 2024, this episode is for you! By repurposing your content and using ads strategically, you can overcome the limitations of organic reach, build trust and relationships, and create more touchpoints with your audience!
Key Takeaways:
Explanation of repurposing content and its benefits {03:55}Balancing quality and quantity of content {10:36}How ads can increase content visibility without increasing quantity {13:10}Classifying content ads into nurture ads and visibility ads {17:45}Differences between setting up engagement ads and boosting posts {22:40}Choosing high performing and pillar content for ads {26:22}Listen to Episode 150 | Facebook Ads for Lead Generation
Links and Resources:
FREE audience audit call β marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course β http://marketscalegrow.com/dlewaitlist
Free download β Facebook Ad Targeting Groups
___
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow
__________________
Find me on Instagram β https://www.instagram.com/heyitsjenzaia/
Email Me β [email protected]
Join the Facebook community β https://www.facebook.com/groups/marketscalegrow - Vis mere
