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In this episode, Ankit Dhingra delves into the intricacies of modern marketing. From optimizing ROI through budget reallocation to the pivotal role of creative quality in audience engagement, listeners gain valuable strategies for success. Ankit highlights the transformative impact of AI in marketing analytics, offering insights into rapid testing and predictive modeling. Moreover, the evolution of Marketing Mix Modeling (MMM) into an always-on approach is explored, providing marketers with actionable insights in real-time. Discover how to navigate the complexities of marketing and harness valuable insights to drive growth and success.#MarketingInsights #AI #ROI #Creative #MMM
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In this episode, watch as Rosa discusses the impact of PR on businesses! From copywriting to social media strategies, discover the crucial elements for business success. Learn how collaboration between agencies is key, and why consistency in brand voice is non-negotiable. Dive deep into the challenges of attributing success to PR efforts and gain valuable insights into the evolving landscape of digital marketing. Plus, get an exclusive sneak peek into the launch of a groundbreaking mentorship initiative! Don't miss out – watch now and revolutionize your approach to PR and marketing!
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Manglende episoder?
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“This is the most underutilized marketing tool”
Kunal and Lijo explore networking's use as a marketing tool and impact on business growth. Drawing from over a decade of experience, Kunal, an adept entrepreneur, shares invaluable insights. The fundamentals of marketing is building relationship through daily interactions, stressing the importance of prioritizing value addition over sales pitches to foster genuine relationships. Thats true for networking too.
Whether you're a startup founder or seasoned leader, this conversation offers practical tips to use networking alongside digital, PR, branding to drive success. Tune in for actionable strategies leveraging networking as a marketing tool for personal and professional growth.
#NetworkingTips #BusinessNetworking #Entrepreneurship #NetworkingStrategies #BusinessSuccess
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Explore the art of engaging senses to leave a lasting mark on your audience. Join Sana & Lijo as she uncovers the profound effects of sensory marketing for brands and consumers alike, offering invaluable insights.
Catch the entire episode now, available on YouTube and Spotify!
#SensoryMarketing #BusinessInsights #ConsumerExperience
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Welcome back to Marketing With Coffee! In this insightful episode, Lijo sits down with Vit Kodousek, the visionary mind behind Someli, a revolutionary social media automation tool. Vit shares his journey from being a globetrotting TV producer to the creation of Someli, designed to empower small business owners with a seamless social media presence.In the heart of Dubai for over 11 years, Vit delves into the inspiration behind Someli, narrating how the challenges of content creation led to the birth of this groundbreaking platform. Seamlessly blending AI technology with simplicity, Someli emerges as a game-changer for solopreneurs and small enterprises.Explore the marketing tech world with Vit as he emphasizes the importance of staying at the top of the game. Discover how Someli transcends traditional solutions, offering tailor-made content creation, allowing users to choose brand colors and designs effortlessly.Lijo dives deep into the core of Someli's mission, unraveling the challenges faced by entrepreneurs in content creation and engagement. Vit articulates the platform's essence, emphasizing its role in ensuring consistency, even for the busiest professionals. Learn how Someli's intuitive platform simplifies social media marketing, granting users the freedom to focus on their core business.Discover the genesis of Someli during the COVID times, as Vit discusses the platform's evolution from webinars to a full-fledged social media automation tool. Uncover Someli's potential to revolutionize the way content is created and shared.Join the conversation on the intersection of marketing and technology in the bustling Dubai landscape. Vit shares insights into Someli's target audience, emphasizing its appeal to those who seek an affordable alternative to traditional agencies.As the episode unfolds, Vit provides a glimpse into Someli's future, hinting at upcoming features and international expansion. Stay tuned to unravel the secrets of successful social media management with Someli – where simplicity meets innovation!Don't miss out on the next big thing in social media marketing – Someli is here to transform your online presence. Like, share, and subscribe to Marketing With Coffee for more engaging conversations with industry trailblazers!
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Dive into an engaging conversation on the Marketing and Coffee podcast, as host Lijo Ittoop discusses the diverse entrepreneurial journey and retail innovations with Hassan Tamimi, CEO of Little Things and Jazeel. Hassan shares intriguing insights into his family's multi-generational business, unveiling the evolution of a modest trading enterprise into a conglomerate encompassing various businesses. From the humble origins in the 1980s to navigating Dubai's market intricacies, Hassan's narrative reflects the dynamic growth and adaptation of Al Tannan, a company housing multiple ventures.Hassan vividly details the inception of Little Things, a unique concept initially focused on collectibles and home decor, transformed by his vision and youthful energy. The conversation unfolds to encompass the compelling story of expanding into the niche anime and collectibles market. Hassan's astute observations on understanding consumer behavior, engaging communities, and implementing innovative marketing strategies within the unique retail landscape offer valuable insights for aspiring entrepreneurs and marketers.The discussion touches upon content creation, emphasizing the dynamic blend of creativity, collaboration, and execution. Hassan's strategic approach to infusing youthful vibrancy and excitement in a market driven by imagination is a cornerstone of the conversation. His experiences with cultural explorations across different countries, coupled with lessons on patience, mentorship, and creating effective routines, provide valuable takeaways for entrepreneurial success.Join Lijo Ittoop and Hassan Tamimi for an enlightening conversation that offers a wealth of insights into retail innovation, marketing strategies, and the power of community in niche markets.Don't miss this episode of the Marketing and Coffee podcast, as Hassan Tamimi shares his entrepreneurial wisdom and forward-thinking strategies, providing a rich tapestry of experience and expertise in retail, content creation, and engaging niche markets.For more thought-provoking conversations and insightful discussions, subscribe to the Marketing and Coffee podcast and discover a world of entrepreneurial strategies and retail innovations.#corporatecommunications #brandidentity #b2bmarketing #corporatestorytelling #brandconsistency #digitalage #marketingstrategies #brandnarrative #communicationevolution ##businesspodcas #marketinginsights #effectivebranding
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Vibha Thusu, who brings a wealth of experience from her role at Schneider Electric, provides valuable insights into the core of brand identity and corporate storytelling. In her conversations with host Lijo Ittoop, she emphasizes the pivotal role that corporate communications play in shaping a brand's narrative, both internally and externally.This podcast explores the often-overlooked significance of corporate comms, especially in B2B marketing. Vibha delves into the challenges of maintaining brand consistency, even through changing times. The episode is an engaging journey through the world of corporate communications, addressing its evolving nature, strategies, and the importance of connecting with your audience through authentic storytelling.Tune in to discover the essence of corporate communications, its impact on brand identity, and why it's the heartbeat of effective branding in this digital age.#corporatecommunications #brandidentity #b2bmarketing #corporatestorytelling #brandconsistency #digitalage #marketingstrategies #brandnarrative #communicationevolution #schneiderelectric #businesspodcast #marketinginsights #effectivebranding
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We delve into the importance of data analytics in decision-making in how a product evolves. How SecureMyScholarship relies on word-of-mouth marketing. Find out why credibility is crucial in scholarships and education. Craig shares his journey from launching Lock & Stock to focusing on Secure My Scholarship's rapid growth. Discover how this tech-driven platform connects students with life-changing scholarships and marketing strategies. Learn how they take insights from parents' and students' behavior and build it into their marketing mix. His insights into the education market, particularly in India, and his thoughts on the ever-changing startup landscape make this conversation a must-watch for anyone interested in education, entrepreneurship, and global opportunities.#Education #Scholarships #StartupSuccess
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Omnichannel Marketing vs Omnichannel sales vs Multichannel marketing. It can get crazy understanding the differences.
Join this engaging conversation to gain fresh insights into the world of omnichannel marketing, whether you're a seasoned marketer or just starting your marketing journey. -
Dive into the world of Marketing Science with an enlightening podcast episode featuring Tony Roberts, a seasoned expert in marketing analytics, hosted by Lijo Ittoop. This episode unveils the intricate realm of Marketing Mix Modeling (MMM) and its pivotal role in shaping business decisions.
Tony delves into the essence of MMM, shedding light on its significance, methodologies, and the amalgamation of art and science behind it. He outlines how MMM facilitates data-driven marketing strategies, empowering organizations to optimize resource allocation, understand consumer behavior, and maximize ROI.
Throughout the engaging conversation, Tony emphasizes the importance of collaboration between data scientists, analysts, and marketers to extract actionable insights. He stresses the need for organizations to align their goals, select relevant KPIs, and build a robust data-driven culture.
The podcast takes a deep dive into Measure Camp Dubai, an upcoming un-conference that's set to revolutionize the way marketing professionals collaborate. Tony elaborates on the event's format, welcoming experts and enthusiasts alike to engage in open discussions, share case studies, and foster a vibrant community of analytical minds.
Whether you're a CMO looking to enhance your marketing strategies or a data enthusiast eager to explore the world of Marketing Science, this podcast provides valuable insights and a sneak peek into Measure Camp Dubai's game-changing event. Join Lijo Ittoop and Tony Roberts in embracing the art and science of data-driven marketing to elevate your business strategies. Subscribe now to unravel the hidden potential of Marketing Science!
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About the speaker - Ahmed Gowda (https://www.linkedin.com/in/ahmedgowda/)
With a career spanning across organizations like Microsoft and Asus, he now heads E-Commerce and digital for BiC MEA. He has successfully scaled BiC in the last 2 years on all marketplaces.
In this episode
His LinkedIn banner says, "In search of incredible". What's the story behind that? Stationery, light, and razors... With almost no overlap in the audience, what's the positioning of the brand? What does it stand for? How does marketing go about things? How did you go around achieving such growth over these last 2 years? What was the most amazing learning along the way with that data - like some aha moment he had? Does one feel that sometimes we have too much data? One of the biggest challenges of an organization steeped in traditional distribution is to adopt a digital mindset. How did he integrate digital into the organization's culture? What was the learning during Covid as an e-commerce marketeer? His advice to those who have started their journey in e-commerce today. Going forward, how big a role would AI play in digital marketing e-commerce? Do you believe it will change the way the media is bought in the next couple if years? -
About the Speaker (https://www.linkedin.com/in/lijoittoop/)
Lijo's passion is driving tech and analytics in marketing. His experience of working with startups and corporates has made him build a skill set of scaling when required and making small budgets work for an SMB. His early experience in sales has made him an analytical and number driven approach to marketing too.
Lijo has cross-continent experience working for industry giants from the likes of Pepsico, Nokia, Microsoft, and Perfetti, Lijo Ittoop is a seasoned marketing and consumer behavior professional with over 20 years of experience. He was responsible for marketing strategies of various product lines across India, the Middle East, and Africa.
2016 proved to be a turning point in Lijo’s life when he co-founded his first tech start-up and developed payment gateway solutions, mobile top-up solutions, and an e-commerce portal. Bringing Lijo’s consumer behavior expertise into the picture, Prodigi Connect, a marketing boutique agency was set up that services clients ranging from E-commerce startups to MNCs with a special focus on consumer journey mapping.
Lijo also believes in constant learning and spreading knowledge, to help the next generation grow. To satisfy his passion for teaching, he occasionally organizes digital marketing workshops for his colleagues in the industry as well as lectures university students in Dubai.In this episode
As Lijo works with multiple CEO's, he has shortlisted some key metrics that one should focus on
Lifetime Value Profit Per Human, Repeat customers Likelihood to Recommend CAC Revenue ROAS Cause and effect -
About the speaker - Kellie Whitehead (https://www.linkedin.com/in/kelliewhitehead/)
WIth 20 years of full mix Marketing, PR, and digital experience across the UK, Europe & the GCC, Kellie specializes in fan and audience engagement communications and content, digital and traditional. Creator of #Cinemama consumer events brand and founder of Female Fusion, the largest and most active community for women in business in the UAE.,
She is an expert in attendee/ticketing strategy, creative copy, and content, influencer engagement strategy and execution, media relations, traditional and digital public relations, and campaign creation, and maximizing digital tools to enable the business to consumer relations that affect the bottom line. Working with globally recognized brands such as Kodak, Unilever, Governmental departments, and SME lifestyle businesses, and e-commerce.
Her previous clients include Kodak Middle East, and current include Unilever GCC.
She has been a speaker, Host, MC, and ambassador to events brands and causes with a female and family focus.
She also was the Host/Chair of - Philips Avent Breastfeeding & Child Nutrition event (500 attendees) in 2010, 2011, 2012 & 2013.
Some key numbers of Female Fusion - 11,443 members as on 31 August 2020 Active moderated Facebook group 50 posts per day More than 10,218 active members in August 2020 1,789 posts, 29,372 comments; and 34,092 reactions· Instagram with 2,624 followers· Weekly email newsletter distributed to more than 1,200 members. How does it feel to be where she is today with the group? Is this something she imagined when she started off? Female fusion started way back in 2015 when Facebook themselves weren't focusing on Facebook Groups as it is today - What triggered starting this group and what has been the biggest learnings in building the community of female business entrepreneurs. Making a group on Facebook is one thing. But to build a strong community that lives 5 years and becomes a brand is another. Her advice to any person thinking of building communities through social media? How do you build a group that are such ardent fans and advocates of the group? As the group becomes larger, it leads to fragmentation. For eg you have people with less than 1 year to more than 8 years in the group. How does handle fragmentation? Plans for 2021 for Female Fusion considering they have now scaled to make it a model that generates revenue?
In this episode -
About the speaker (https://www.linkedin.com/in/mitun-de-sarkar-83525419/)
In addition to being a dietitian and entrepreneur, Mitun is also a prolific nutrition writer and has an active social media presence. She has contributed in-depth articles and advice columns to Dubai’s leading publications. Mitun is regularly featured in Gulf News, Khaleej Times, Friday Magazine, The National, Wknd Magazine, Better Health Segment by Gulf News, Masala Magazine, Yoga life, and many more.
Mitun has her daily health tips running on the radio station Suno 1024, where she discusses the latest local and global health and nutrition-related news. Mitun has also been featured on several television shows, where she shares health food advice, cooking healthy flavorful meals for her audience.
Shows she has been on - Lacnor Junior Chef, Flavours of Ramadan, Love for Food, and Omo Achievers Kitchen. Mitun has been notably featured in Gray Matters publications celebrating her on its Super 100 Women Achievers in the Middle East and Africa. IMB Publications followed suit and she was featured as a young Indian visionary in her line of work.
She is featured as the Nutrition Expert on the podcast series of Carrefour UAE giving insights to listeners about shopping and cooking the right foods. She was the nutritionist on the panel of experts during the launch of Choithrams 24 Mantra organic range.
Mitun gets invited as a keynote speaker by several big organizations like the institute of chartered accountants of India, Abu Dhabi and Dubai chapters, College of Pharmacy at the University of Sharjah, Several banks such as HSBC, Citibank , Standard Chartered Bank, Mashreq Bank, and many corporates.
She is a lifestyle and wellbeing influencer and believes in supporting women entrepreneurs and local businesses in the region.
In this episode
What's at the core of her passion which drove this? How important is personalization for a brand that's into the health of consumers? Do influencers have a big role in this category? How much of the brand Simply Health is different from her own brand? Is digital any part of her strategy and does it help? Her brand collaborations to extend its own brand into the sphere of health foods with Costa. How did that come about? How has the journey been? Key social message to maintain mental and physical health. -
Thanks to all who have supported me this year. This has been a tough year for most businesses. Consumer behavior has fluctuated like never before. It has never been so difficult for a marketer to plan. The goals will keep moving in 2021 as a consumer tries to find a balance between offline and online. These are the top 20 tips I put together from all my 32 podcasts.
1. Quality of followers takes precedence over quantity.
2. Assortment of products, pricing, experience, and the marketing engine to drive E-commerce.
3. No more online only and offline-only customers. It's Omnichannel.
4. Reacquiring lost consumers 5X of acquiring new ones.
5. Influencer programs need authenticity.
6. Influencer marketing is half science and half art. Get the best fit.
7. Increase the recency frequency and monetary value of customers in E-commerce
8. Brands need to be where the customers are consuming media.
9. Loyal customers who are loyal should get brand experience than only Marketplace experiences.
10. AI is essentially a tool that will help you do things better, efficient, and faster.
11. Keep communication short and simple.
12. Interaction with consumers needs to be extremely personal.
13 Experiential ecosystem is not supposed to be a function of the UX/UI or marketing division only.
14 It is ultimately going to be an acquisition retention growth journey.
15. Direct and indirect cost of acquiring the shopper has to be managed.
16. Videos mantra - Visibility, Credibility, Profitability,
17. Videos should be. solution-centric, customer-centric.
18. The best marketing is organic marketing through an amazing product.
19. Marketers should be really good with numbers and love it.
20. Milellenials love brands that do good for humanity.
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About the speaker - https://www.linkedin.com/in/benjamin-mouflard-58218911/
With a career spanning 16 years in retail, travel, and digital, Ben started his online food ordering platform, Chatfood to give the power back to the restaurants.
Ben has worked for Facebook, Microsoft, Yves Saint Laurent Beauté amongst others. He has been based in Dubai for the last 7 years and founded Chatfood in 2018.
In this episode
How Chatfood is different? What were the biggest marketing challenges when you started off and were building the Chatfood brand? What has been the biggest learnings along the way and how did they course correct? What are the key things a consumer goes through in his mind before deciding where to order from and how does Chatfood plug that gap? The biggest challenge of driving traffic to their own site of a restaurant is the lack of familiarity of the UX of that restaurant. Does he believe consumer familiarity of UX/UI plays a role in decisions? Chatfood has plugins with Instagram. Does ordering happen through social media? Has it grown as a option for consumers? Recent activation with TikTok. Covid has re-written the rules for everyone. Has it been a boon for them? Has the consumer changed forever? -
Sprii.com has been placed into liquidation after running out of cash. This is close on the heels of Awok.com.
During this pandemic when offline businesses were facing resistance more and more businesses moved online and added up to the crowd. Standing out from the crowd is becoming challenging day by day.
A holistic eCommerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.
While nonmarketing matters are something that could have led to the fall of Sprii and Awok which includes overspend and spending on non-essential things. But that’s not what I am here to cover in this podcast. That’s for another day. The products were aggressively priced. Without even getting into margins involved, it would be a fair assessment that the margins were under pressure. But as I said that’s for another day.
Between my e-commerce clients and various e-commerce players I speak to, I can kind of split the e-commerce market into 3 segments. I suggest you think of the typical pyramid in this model and all need different approaches. There is the top of the pyramid, the middle of the pyramid, and the bottom of the pyramid.
Metrics and suggestions covered
1. LTV
2. Channel wise acquisition cost – CAC
3. FTV
4. Effective vs Efficient marketing
5. Build community, brand ambassadors, loyal fans
6. Riches in Niches
7. Customization and personalization
8. Conversion rate optimization (CRO)
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In this episode
2021 will be the year that data separates organizations from competitors and customers. The ability to unlock and analyze the data will become foundational to growth. Conversations will be more important than transactions.
Machine learning is indispensable when it comes to personal digital marketing. Thanks to incredible advancements. In terms of machine learning capabilities, analytics companies can offer unique digital experiences, specific customers with virtually nothing. More than a flip of a switch. So instead of having a single experience for all your users, your site can be personalized to fit the needs of each and every one of them.
Key channels of which trends covered in this Podcast
Facebook Instagram LinkedIn TikTok Google Analytics Google search -
About the Speaker - Ketaki Shah (https://www.linkedin.com/in/ketaki-shah-87742350/)
Ketaki is the Marketing and PR manager in Nando's UAE. With a career starting in customer service, consumers were at the center of everything she did in her career.
In her present role, she overlooks the marketing for the retail chain here in UAE through retail and online channels
She started her career with KingFisher Airlines with customer service and managed their loyalty programs towards the end.
In this episode
The African brand heritage. Covid has brought about some unforeseen challenges especially in the food industry. With a retail footprint like Nando's, how are they adjusting marketing to the new normal? Are there things that you are doing that you never could have imagined pre-Covid? Many food brands have started to invest aggressively in their own e-commerce machinery. While the overall feeling is that the marketplace will remain the preferred channels of order, do they think own e-commerce in food is something viable and should be there? How much of the own e-commerce is should actually be to drive sales or is it just brand hygiene? Has their preference of digital as a communication channel gone up or is it still as much as before? How does selling the peri-peri sauce through retail fit into the overall marketing strategy of Nando's? How are they managing the human impact of such a huge challenge to humankind? -
About the speaker Vietek Ladislaav (https://www.linkedin.com/in/vietekladislaav/)
Vietek is the Executive Director at Square motion (Video Marketing Agency based in Dubai). He helps business owners, entrepreneurs, and brands to grow the business with the power of business videos!
Their expertise is on HR-related videos like Corporate, Onboarding, Induction, Employee satisfaction, CEO Message, Meet the Team, and other videos. They work with clients like DHL, Baker Hughes, SERCO, DANZAS, Emicool, HomesRUs, Daiso, and others to create videos and guarantee you 100,000 views on YouTube in 1 month with a money-back policy.That made him go on to launch LinkedInSmart helps business owners, entrepreneurs, and corporates generate more leads, increase engagement, and grow their business on LinkedIn.
In this episode
His personal journey His insights on what analytics tools he uses to measure efficiency? How can one use video to generate more leads for my business? While creating video content, what are the key things an individual or brand should look for? How does he make a strong claim for corporate videos that you can get 100K views in 1 month or else money back. Pro tips for LinkedIn How to stand out from the clutter in LinkedIn - Vis mere
