Episoder
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If you’re an HR Consultant who’s tired of being the “best kept secret”, sick of churning out content that no one sees, and wondering how to finally stand out from the crowd…
This episode is for you.
Because I’m kicking off a 4-part series on the most underused marketing tool in your toolkit: video.
In this episode, you’ll discover:
📹 Why video builds trust quicker than any LinkedIn post, email, or blog ever will. 🎯 How to shortcut the sales process just by showing your face. 🧠 The Cambridge University mindset shift that’ll cure your perfectionism for good. 📈 How social media algorithms actually work — and why video gets 3x more reach. 👀 A dead-simple way to stand out from every other HR Consultant whilst posting the exact same content as them.So if you’re ready to get more leads, build faster trust, and finally grow a consultancy that doesn’t rely on referrals or random DMs…
Start here.
Timestamps:
00:00 – Video marketing for HR consultants: why most avoid it and lose leads
01:30 – What this 4-part series will teach you about getting more HR clients with video
03:00 – How YouTube and Google can make your HR content more visible
04:30 – Why most LinkedIn posts go unseen (and how video flips the algorithm in your favour)
06:00 – Build trust with potential clients faster using short, simple video content
07:30 – How emotions drive buying decisions (and how to create that emotional impact on video)
09:00 – Written vs. video: what actually builds trust and connection with buyers
10:30 – Why you don’t need perfect content — and what Cambridge University proves about ‘good enough’
12:00 – 82% of buyers say video influences their purchase — here’s how to use that stat to your advantage
13:30 – How to turn organic videos into lead generators (without paying for ads)
15:00 – Why HR clients always choose the consultant they feel most connected to
16:00 – Stand out from other HR consultants using tone, body language, and confidence on camera
17:00 – How video triples your LinkedIn reach (and why the algorithm loves it)
18:00 – The hidden reason social platforms push video — and how to benefit from it
19:00 – The ‘content vs. connection’ shift that helps HR consultants win more clients
20:00 – A practical way to repurpose your LinkedIn posts into high-impact videos
21:00 – Why video messages work better than text in proposals and sales conversations
22:00 – How to build trust, boost visibility, and win more clients — just by showing your face
24:00 – 5 big reasons to start using video in your HR consultancy today
26:00 – The cost of avoiding video: slower trust, fewer leads, and missed salesWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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If you're an HR Consultant who’s fed up with LinkedIn’s algorithm, bored of networking events, and wondering where the actual clients are hiding…
This episode might be for you.
Because I sat down with Daniel Kirk, founder of ReadyRead and Reddit growth expert, to unpack how HR Consultants can use Reddit to:
💬 Find people actively asking HR questions.
📈 Get their name seen by thousands — without spending a penny on ads.
🎯 Generate inbound leads without sounding salesy.In this conversation, you’ll hear:
Why Reddit might be the biggest SEO hack no one in HR is talking about.How to position yourself as the go-to HR consultant without pushing your services.What makes Reddit completely different (and arguably better) than LinkedIn for visibility.A step-by-step process you can follow today to get leads and clients for your HR consultancy — even if you’ve never used Reddit before.And how you can do all this without creating a single post of your own - or even DMing anyone!Just a free, overlooked platform where people are already asking for the kind of help you offer.
If you want a clever way to get more leads — without selling your soul or spending hours online — tune in.
This one might just change the way you think about marketing forever.
SEO Timestamps for HR Consultants:
00:00 – Can HR consultants really get leads from Reddit?
00:42 – Daniel Kirk’s Reddit marketing results: from startup to 8-figure exits
01:55 – What is Reddit and why HR consultants should care about it
04:09 – What are subreddits? How HR consultants can find niche client groups
06:32 – Reddit vs LinkedIn: Which platform gets better results for HR consultants?
08:10 – How to get seen by thousands on Reddit without paid ads or followers
09:57 – Is Reddit a good place for HR consultants to promote their services?
11:00 – Two Reddit strategies explained: which one works for HR consultants?
12:44 – How to optimise your Reddit profile to attract HR leads
14:44 – How HR consultants can find client problems on Reddit (without using Reddit search)
17:00 – How to write Reddit comments that generate inbound HR client enquiries
18:13 – Evergreen marketing: How your Reddit posts can rank on Google for years
19:00 – Should HR consultants message leads on Reddit? (How to do it right)
21:03 – Why now is the best time for HR consultants to start using Reddit
22:14 – How Google and Reddit's partnership creates an SEO opportunity for HR professionals
24:02 – How to start using Reddit to attract ideal HR clients — step-by-stepWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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Manglende episoder?
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If you're an HR Consultant who wants to offer something more strategic than policies, more valuable than a one-off training — and more profitable than firefighting...
This episode is for you.
I sat down with Steve Jones, expert in employee motivation and long-time collaborator with government taskforces, to unpack how HR Consultants can use Motivational Maps to:
Win long-term clientsReduce grievances, disciplinaries, and quiet quittingAnd deliver measurable business results that set them apart from the crowdWe’re not talking theory here. We’re talking commercial advantage.
In this conversation, you’ll hear:
How motivational mapping gives you a way to measure and improve what’s really going on beneath the surface for your clients.Why this tool helps you spot problems before they become HR issues.How consultants can use motivational maps to retain clients, sell strategic services, and charge more for their work.And a case study where using motivational maps saved a firm over £1 million.This isn’t about adding more to your plate.
It’s about adding a tool that adds value to your clients and your business easily and efficiently.
So if you want a repeatable way to stay embedded in your client’s world — and finally move beyond transactional HR work — tune in.
This one could be just what you're looking for.
Timestamps:
00:00 – Why HR Consultants should care about motivation, not just marketing
00:28 – What motivational maps are (and why they’re not just personality tests)
01:14 – Steve’s journey: from Fitness First to government-backed engagement work
04:20 – The real issue: knowing vs. implementing what actually drives people
05:05 – Case studies: how motivational maps boosted performance and retention
07:12 – Resilience vs. motivation — and why employers often miss the difference
07:54 – How motivational maps work (and what the data reveals)
09:47 – Preventing team conflict and improving culture with motivational insights
11:02 – What HR consultants really gain from using this tool
12:39 – Why change initiatives often fail — and how to fix that with mapping
14:47 – How this tool helps you win clients, keep clients, and raise your value
17:02 – Hidden costs of disengagement (and how one firm saved £1M)
19:01 – Creating businesses that feel energised — not just operational
20:03 – 4 elements of truly engaged cultures (and why most companies miss them)
22:02 – How to get trained, licensed, and start offering this to your clients
23:55 – Final thoughts: a simple tool that gives you a strategic edgeWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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I’ve spent more time talking to ChatGPT over the last year than I have with most people in my life.
Not even joking.
It’s helped me write emails, sales pages, podcasts, launches, lead gen systems — you name it.
So for this week's podcast episode I thought I’d flip things around and ask:
“What do you think people should know about me?”
And what it came back with… was fascinating.
So in this episode, I’m doing something a little different. I’m handing the mic to ChatGPT and sharing:
The 10 things ChatGPT says you should know about me (some of which I strongly disagree with)How many hours I’ve actually spent using ChatGPT (spoiler: it’s a lot)What it’s picked up about my business style, client approach, and marketing beliefsWhich comments I push back on — and whyAnd how you can use this idea to create powerful content that introduces you to your audience without braggingWhether you’re new to the podcast or have been listening a while, this is a behind-the-scenes, slightly cheeky, and surprisingly insightful look at how I show up in business — from the perspective of the AI that knows me best.
So tune in now — and if you like the idea the prompt you can use to create your own version is below:
🧠 Want to try this for yourself? Copy and paste the prompt below into ChatGPT:
Prompt:
“ChatGPT, give me a rough estimate of how many hours we’ve spent together. Then give me a list of 10 things you think my ideal clients should know about me — based on how I think, talk, and serve people. Then explain why you chose those 10.”
💬 Once you’ve got your content share it.
Tag me on LinkedIn or email it over — I’d love to see what ChatGPT has to say about you.Want My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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I recently ran a poll on LinkedIn about running adverts — and the results were fascinating.
The overwhelming takeaway? Most HR Consultants either aren’t running ads at all, or they have tried them… but ended up disappointed with the results.
And honestly? I get it. Ads can feel risky — especially if you’re worried about wasting money, getting it wrong, or ending up with zero leads.
But here’s the truth:
Ads are one of the best tools an HR Consultant can use to generate leads on-demand — if you do it right.
Importantly, you don’t need a huge budget. You just need the right message, the right landing page, and the right mindset.
So in this episode, I’m lifting the lid on adverts and sharing:
What HR Consultants get wrong when running ads (and how to avoid making that same mistake).Why Google Ads are the #1 platform for you to run adverts on.What to actually sell in your ads (hint: it’s not your HR services).The biggest advantages of running ads — for your business and your lifestyle.When you shouldn’t run ads yet (and what to fix first).How I’m getting perfect-fit leads for just £2.50 each — and how you can too.And why I genuinely believe ads are the best lead gen method for HR Consultants.So tune in now if you’re ready to stop waiting for referrals and start creating consistent interest in your consultancy.
Timestamps:
00:00 – Why HR Consultants struggle with adverts
01:20 – Should HR Consultants run adverts?
02:10 – How adverts help you manufacture leads on demand
03:25 – Why ads work in any HR niche (if you get specific)
04:47 – You control the message and the volume
05:47 – The power of scalable and predictable ad funnels
07:13 – Why adverts might not be right for you (yet)
07:23 – Ads magnify what’s working — or what isn’t
08:30 – Why a vague message will cost you money
09:17 – The danger of sending ad traffic to your homepage
10:25 – What happens after someone downloads your lead magnet
11:01 – Summary: ads can work — but only with the right message
11:47 – Use low-cost testing to validate your advert funnel
12:34 – What good data looks like in your ad funnel
13:31 – The 4 types of adverts HR Consultants can run
13:45 – Why Google Ads are best for solving known HR problems
15:10 – Why Facebook Ads are great for attention-grabbing lead magnets
18:05 – Why HR Consultants should be cautious with LinkedIn Ads
19:22 – What your advert should actually do
20:28 – How to write adverts that sell the click, not the service
22:11 – Where to send ad traffic (and what to avoid)
23:33 – The only job of your ad: get the click
24:23 – What to do once someone downloads your lead magnet
25:30 – What your email sequence needs to do
26:29 – This is the easiest way to grow your HR consultancy
27:35 – The reality of not building this system
28:00 – The long-term power of a proper advert funnel
29:17 – Wrap-up and how to get helpWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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Earlier this month, I decided to hold a free live Q&A for HR Consultants to get answers to any questions they felt like asking.
I created the event and publicised it widely, but only two amazing HR Consultants, Susan and Marie, showed up!
Not to worry – their questions were gold.
In this candid conversation, we dive deep into the challenges of scaling an HR consultancy and share actionable strategies to overcome them.
We discussed:
How to build a £70K+ HR Consultancy and what's really stopping you from getting there.Why the common "spray and pray" approach to client acquisition falls short, and the importance of establishing a system or process for consistent leads.Whether SMEs are actually a viable niche you can target and get leads from, and the simple 5 questions to answer to identify your ideal target market.How to figure out how many leads you actually need for your HR consultancy to hit your income goals.What a lead magnet is, and why they're essential for HR Consultants to build trust and nurture prospects.Practical strategies for building trust with potential clients and converting skepticism into sales.Overcoming sales aversion and exploring alternative, less direct lead generation methods beyond cold calling.The critical role of referrals, customer success stories, and testimonials in growing your business, and how to effectively ask for them.Plus, insights into navigating those sometimes tricky initial client calls and setting clear expectations.So if you're an HR Consultant looking to secure consistent clients, scale your business, and move beyond guesswork in your marketing, this episode is packed with actionable insights you won't want to miss!
Tune in now to transform your client acquisition strategy.
Want My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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You think you need to sell HR. But that's a complete misunderstanding.
And that one simple, but common misunderstanding is silently wrecking your marketing, crushing your sales, and making you feel like you're shouting into the void on LinkedIn.
So in this episode of Marketing Made Easy for HR Consultants, I’m pulling back the curtain on the biggest marketing mistake I see every solo HR consultant making.
So if you've ever said things like:
❌ “I help SMEs with all their HR needs”
❌ “We do everything from contracts to culture”
❌ “We’re like an outsourced HR department”…then this episode will shift your perspective completely — and show you why this exact approach is making it impossible to stand out, charge high fees, or get consistent leads.
In this episode, you’ll discover:
✅ Why selling "HR" puts you in a race to the bottom — even if you’re the best at what you do.
✅ What McDonald's, Rolex, and Chanel 5 can teach you about selling your HR consultancy services.
✅ The real reason your content isn’t generating leads — and what to do instead.
✅ How to reposition your services so clients see you as essential (not a nice-to-have).
✅ The 3-step fix: niche, target market, and offer — and how to make it all work.
✅ The quickest way to become a category of one — even if you're just starting out.So if you're tired of being seen as just another HR consultant — and you want to be the go-to expert in your space and get all the leads and clients you need with ease — this is the episode that shows you how.
Hit play now.
Timestamps:
00:00 – Why most HR consultants struggle to sell their services.
01:00 – The costly impact of saying 'I do HR' in sales conversations.
02:00 – How vague HR messaging confuses potential clients.
03:00 – Why buyers don’t search for ‘HR support’ – they search for outcomes.
04:00 – The danger of assuming clients understand what you do.
05:00 – What to say instead of 'I help SMEs with their HR needs'.
06:00 – Using pain points to frame your HR offer in a compelling way.
07:00 – Example: shifting from 'HR help' to 'reducing absence-related costs'.
08:00 – Real sales story: how outcome-focused messaging won the client.
09:00 – Why marketing feels hard when your message is too generic.
10:00 – The role of specificity in converting leads to clients.
11:00 – What buyers want: results, not responsibilities.
12:00 – Case study: transforming HR messaging to land bigger contracts.
13:00 – The ‘I don’t know what you do’ problem and how to fix it.
14:00 – Turning your service into a product clients are already searching for.
15:00 – Avoiding the 'menu of services' trap in your website and proposals.
16:00 – Messaging audit: how to spot weak, invisible offers on your site.
17:00 – 3 messaging tweaks to boost response from emails and LinkedIn.
18:00 – Creating a sales message that positions you as a business partner.
19:00 – How to test your new HR offer and message this week.
20:00 – Final takeaway: ditch 'HR' and sell the transformation, not the task.Want My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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As an HR Consultant, you know lead generation is essential, but you might not be sure where to start.
You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail.
You’ve managed to land a few clients here and there, but if you’re honest with yourself, those clients mostly came from luck or referrals.
And despite your efforts, you haven’t quite built the consistent pipeline of leads your business really needs.
It’s frustrating because, as an expert HR Consultant, you know you can help people, but getting the chance to show them that feels like a challenge.
The good news? There’s a solution—and it’s right here.
In this episode, I’ll walk you through a simple, repeatable process that will help you create a steady stream of leads. It’s the exact approach I use with my Pipeline Playbook members.
Here’s what you can expect to learn in today’s episode:
The one decision that immediately makes all your marketing easier (and way more effective).Why most HR consultants keep going to networking events… and still have no clients lined up.The big mistake you're probably making on LinkedIn — even if you're posting regularly.How to warm up cold leads without chasing or selling in the DMs.When to stop being a hunter and start being a farmer by building a list of clients who come to you ready to buy.And much much more.
And if you want some help to plug all this into your business, quickly, effectively, and with support and camaraderie, then click here before the 10 slots for this month's cohort disappear.
Timestamps:
00:00 – How to Get 5 Leads a Week with Just 1 Hour a Day Work00:50 – Why You’re Struggling to Get Leads as an HR Consultant03:04 – The Fatal Flaw in Saying ‘I Work with SMEs’04:26 – Getting a Real Lead Generation Pipeline05:32 – How to Ask Permission to Pitch (Without Feeling Sleazy)06:01 – Should You Run Ads? When Paid Lead Gen Makes Sense08:01 – The Power of ‘Power Posts’ That Generate Leads on LinkedIn10:17 – Which Lead Gen Is Best for HR Consultants?12:17 – Why Most Prospects Aren’t Ready to Buy Your HR Services (Yet) And What to do About it13:13 – Email Marketing: Turning Maybes Into Yeses15:38 – How to Monetise Your Email List16:45 – The One System That Ends Feast or FamineWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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Ever wondered what to charge for your HR services… without scaring the client off?
You don’t want to undercharge and resent the work.
But you don’t want to overcharge and lose the sale either.
So you second-guess yourself.
You tweak the number.
You stall sending the proposal — just in case it’s “too much.”
Sound familiar?
Well, this episode of Marketing Made Easy for HR Consultants is going to help you price your HR services with confidence — and still keep prospects warm and interested.
Because if you’ve ever said “I’m not sure what to charge” — this is the episode that sorts that out once and for all.
So hit play now and discover:
✅ Why I compare my book to the price of a bottle of wine - and why you should compare your prices to something too.
✅ 3 other sneaky (but ethical) tactics you can use to make your fees feel like a steal.
✅ How TK Maxx gets you to feel smug about spending £50 — and how you can use the same principle in your sales calls.
✅ The real reason pricing feels hard (hint: it’s nothing to do with your prices).
✅ How to confidently quote higher fees without losing sleep over it.
✅ Why pricing isn’t really about numbers — it’s about psychology, positioning, and perceived value.
✅ When to charge per day vs per project — and how to avoid the hourly-rate trap.
✅ Why you need to get at least 50% of the agreed fee up front. And what to do if you can't.And much, MUCH more.
Timestamps:
00:00 – Why Pricing Feels So Hard for HR Consultants
01:14 – Price Anchoring: The Simple Psychology Hack That Works
02:41 – Real-World Anchoring: What HR Consultants Can Learn from TK Maxx
03:48 – How to Use Anchoring in Sales Calls and Website Pricing
04:41 – Itemise What Clients Get to Justify Your Fee
05:39 – A Simple Method to Work Out What to Charge for Your HR Services
06:29 – When and How to Offer a Pay-in-Full Discount
08:20 – Stop Charging for Time – Start Charging for Transformation
10:02 – How to charge high Prices and Attract High-Quality Clients
11:30 – What to Say When Clients Push Back on Price
13:03 – How to Use Case Studies to Back Up Your Fees
15:00 – Confidence in Delivery = Confidence in Pricing
18:55 – Stick to Your Fees or Risk Losing Authority
21:40 – How to Price HR ServicesWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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If you've been a self-employed HR Consultant for longer than 5 minutes, then the chances are you've been invited to join BNI.
Maybe you tried it out. Maybe you didn’t.
But either way, you’ve probably heard one of two things…
“It’s a silver bullet for business success – all my clients come from BNI.”
Or,
“It’s a cliquey cult with fake referrals where you’re forced to build everyone else’s business instead of your own. Avoid it like the plague."
So which is it?
Well, in this episode, I’m joined by someone who knows BNI inside and out — a HR Consultant and the President of a BNI chapter, Sarah May.
So join us as we dig into the truth about how BNI works, who it’s really for, and whether it’s actually worth your time, energy and money.
Because if you've ever wondered whether BNI is a hidden goldmine or just a very expensive breakfast club — this episode's for you.
You'll discover:
☠️ Is BNI a cult?🤑 Can you build a HR Consultancy business that earns £70K or more just by using BNI?🤷♂️ What are the benefits and disadvantages of joining BNI?👀 Would I join BNI?🕵♂️ What to expect at a BNI meeting.💭 Is BNI just a bunch of fake referrals?And much, much more!
Want My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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Most HR Consultants read business books with the best intentions.
But then life happens.
The plan feels overwhelming.
And when they don't get immediate results… they quietly stop.
Which isn't ideal.
Especially if you've bought the book because you want a better business.
So if you’ve bought a copy of The Complete Guide to Building a £70K HR Consultancy (or thought about it), and your business hasn’t changed yet, this episode is for you.
You’ll discover:
✅ Why reading the book isn’t enough - and what to do to make sure you get the expected results from it.
✅ The 5 most common reasons HR consultants fail to get the promised £70K HR Consultancy business (and how to overcome them).
✅ How to know EXACTLY where you're going wrong with your marketing plan using the LAPS Formula.
✅ What nurture marketing actually means - and why most HR consultants get it wrong.
✅ The simple solution if you're overwhelmed, second-guessing yourself, or struggling to apply the advice from the book.So if you're serious about building your £70K consultancy and want to finally make the book work for you, give this episode a listen.
Because the plan works.
But only if you work the plan.
Timestamps:
00:00 – Why most business books never lead to results01:45 – What to do if the book isn’t making sense (and why it’s OK to ask for help)03:00 – The big promise of the book: How to build a £70K HR consultancy04:40 – Step-by-step: the theory behind getting a £70K HR Consultancy04:25 – How to identify your perfect audience (and why “SMEs” isn’t good enough)05:30 – The best lead generation for HR consultants06:55 – The power of lead magnets for HR Consultants (and how to use them properly)08:05 – How to run a qualifying call like a trusted expert, not a desperate freelancer11:05 – Why lead generation is the engine of your entire business15:00 – What to do if your email list is dead or inconsistent18:00 – Fear of selling: The hidden block that’s costing you clients21:00 – The internal blockers: Why you’re not applying the book (even if you want to)22:45 – Why you need Accountability as a HR Consultant24:15 – Perfectionism and fear: The two biggest blocks to action26:00 – The 3 paths forward: Give up, fix it yourself, or ask for helpWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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Most self-employed HR consultants are brilliant at what they do…
Amazing HR knowledge, passionate about helping businesses have the best people possible, and always staying on top of their employment law knowledge.
But they're invisible to the people who actually have the power (and budget) to hire them.
And that means they're waking up at night and wondering where the next client is coming from... lurching from feast to famine... and frequently wondering if they should go back to the 9-5.
They’ve unknowingly fallen into what I call the Invisible Expert Trap - showing up, doing the work, but constantly overlooked by the very clients who need their help.
So if you’ve ever asked,
“Why is being self-employed so hard?”
“Why does it feel like everyone else has amazing businesses and winning awards, while I'm struggling to get a full stable of retainer gigs?”
or
“Why am I STILL not getting consistent leads and clients despite doing what everyone else is doing?”
Then this episode is for you, my friend.
You’ll discover:
✅ A simple 4-step system to become visible, valuable, and in demand (no fluff, no faff)🧠 The overlooked reason why your networking, LinkedIn posts, and DMs don't get leads and clients (and what to do instead).💸 How to charge premium fees and actually get them📅 Why giving away free calls is killing your business, and what to do instead🔁 The easiest way to rinse and repeat your success so you’re booked out months in advanceAnd loads more insights you won’t find by posting motivational quotes or going to another networking breakfast.
So if you’re ready to stop being the best-kept secret in HR… And finally build the business you thought you were signing up for when you went solo…
Then listen to this episode.
Because getting clients isn’t hard when you know what you're doing.
And when you're ready, head here to grab a copy of my new book so you're no longer the Invisible Expert.
Timestamps:
00:00 – Why most HR consultants don't have the leads and clients they need for their business00:42 – The harsh truth about networking and why it rarely leads to sales01:39 – What it means to be an “Invisible Expert” and how to know if that’s you02:56 – Introducing the Authority Amplifier Method (and why it works)04:28 – What’s inside The Complete Guide to Building a £70K HR Consultancy book06:11 – The foundation every successful HR consultancy needs to get leads and clients07:04 – How to stand out from the crowd of other HR consultants08:28 – Why lead generation is so important to HR Consultants10:05 – Simple steps to turn networking conversations into paying clients11:36 – When to charge for consultation calls (and how to do it)12:19 – How to get more sales as a HR Consultant13:14 – How to handle price objections with confidence14:27 – Tracking what’s working in your marketing15:28 – The secWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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Most HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform.
Meaning, they're wasting their time firing posts and DMs into the void.
So if getting little-to-no engagement, few leads, and even fewer clients has been your experience...
Then this is the episode for you, my friend.
You’ll discover:
A simple 4 step strategy for getting leads and clients from LinkedIn TODAY.The top 5 mistakes HR Consultants repeatedly make on LinkedIn which destroys their credibility and wastes their time.Why you shouldn't post on LinkedIn AT ALL... unless you have at least one of these two essential skillsWHAT to say to people and WHEN so you actually get leads and clients instead of being ignored.When should you post content just because someone else told you to? Never. You should never post content simply because someone says so - and there’s a good reason for that.And much, much more.
So if you want more leads and clients from LinkedIn then listen to this episode and get to work.
Because getting clients on LinkedIn ain't difficult when you know what you're doing.
Timestamps:
00:00 - Why Your LinkedIn Content Isn’t Getting Clients00:34 - The 5 Biggest LinkedIn Myths Wasting Your Time02:18 - What to Post on LinkedIn to Get Clients03:01 - The 10 Costly LinkedIn Mistakes HR Consultants Make09:04 - How to Get Clients on LinkedIn as a HR Consultant10:16 - A 4-Step Strategy to Get Leads and Clients on LinkedIn11:06 - What to Say to Get Leads and Clients on LinkedInWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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There’s a huge myth in the HR Consultancy world that catches EVERYONE out.
What’s the myth?
“SMEs are a target audience.”
Wanna know why this myth is destroying your business?
And what to do instead so you can…
Leave your peers and competitors in the dust…Get an abundance of leads and clients queuing up to work with you…And finally make marketing your HR Consultancy easy?Then click here and listen to this special episode.
‘Cos it could be the moment everything changes for you.
Want My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant.
So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing.
And then you go and experience an awkward AF afternoon.
Small talk with strangers… everyone trying to sell their own stuff or get free advice… and then a few potential leads which turn into casual chats but nothing more.
You think this is the exception rather than the rule, so you keep trying more networking events.
And another… and another.
Same thing on repeat - few leads, few clients, few sales.
Mainly just an awkward waste of time though.
Sound familiar?
If so, this is the podcast for you, my friend.
You’ll discover:
Why networking might be the worst lead gen strategy for HR consultants.Which lead gen method is actually the best method for you.The many MANY downsides to networking that people don’t talk about which causes you to lose HOURS of your life and £1000s.How to get leads for your HR consultancy without even leaving your house.The Big Networking Lie: Why it keeps your HR consultancy stuckEveryone says “Just network more” – Here’s why that’s bad adviceHow to implement the RIGHT lead gen method for you.And much much more.
Timestamps:
00:01 – 00:12 | Why HR Consultants Struggle to Get Clients Through Networking
00:12 – 01:06 | The #1 Networking Myth Holding HR Consultants Back from Getting More Clients
01:06 – 01:34 | Why Networking Might Be the Worst Lead Gen Strategy for HR Consultants
01:34 – 02:29 | Why Networking Doesn't Deliver Business Growth
02:29 – 03:42 | The Illusion of Progress – Why Networking Feels Productive But Isn’t
03:42 – 05:05 | Networking vs. Content Marketing: Why One Scales and the Other Doesn’t
05:05 – 06:26 | The Real Cost of Networking: Time, Money, and Lost Opportunities
06:26 – 07:35 | Is Networking a Waste of Money?
07:35 – 09:13 | Why Networking Only Works for Extroverts (And What to Do Instead)
09:13 – 10:41 | The Unpredictability of Networking: Why It’s Like Gambling for Clients
10:41 – 12:11 | The Smarter Way to Get HR Clients Without Relying on Networking
12:11 – 13:26 | The Best Lead Gen Strategy for HR Consultants Who Love Writing
13:26 – 14:00 | Video Marketing for HR Consultants
14:00 – 14:36 | How to Get HR Clients with Cold Emails & LinkedIn
14:36 – 15:03 | The Power of Paid Ads: How to Automate Your Lead Generation
15:03 – 15:54 | The One Lead Gen Strategy That Works For HR Consultants
15:54 – 16:34 | How to Make Lead Generation Feel Easy
16:34 – 16:50 | The Proven 7-Step Process to Build a £70K HR Consultancy
16:50 – 16:57 | Next Steps: How to Get More Clients Without NetworkingWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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Most HR consultants overcomplicate their marketing.
They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers.
Posting on LinkedIn… Networking… Even trying out a bit of lumpy mail here and there - all without any kind of plan.
But that’s like throwing random ingredients into a mixing bowl and expecting to create a cake.
Effectively, tactics without strategy don’t work.
So, stop hoping for the best, and listen to this week’s podcast to get the recipe for lead gen and client grabbing success, along with:
The simple 3-step formula ANY HR consultant can plug in to their business… And make getting HR clients easy, predictable, and repeatable.
Why most HR consultants fail at marketing… Plus: What to do instead to stop wasting time on tactics that devour time, effort, and money… whilst delivering minimal results.
The biggest mistakes HR consultants make on LinkedIn, at networking events, and in lead gen… and what to do instead.
A proven outreach strategy you can copy and paste that gets responses - without being pushy or spammy.
How to adapt your sales process to get more sales and avoid proposal ghosting for good.So tune in now to get all this and more.
Timestamp:
00:00 – 01:06 | Why HR Consultants Struggle to Get Clients 01:06 – 03:05 | Why Generic Marketing Doesn’t Work 03:05 – 04:57 | The Biggest Wastes of Time in HR Marketing 04:57 – 07:13 | Why a Clear Audience & Message Matter for HR Marketing 07:13 – 07:34 | The Proven Way to Fix HR Marketing Problems 07:34 – 09:40 | Step 1: Pick a Clear Niche 09:40 – 12:15 | How a Niche Makes Marketing & Sales Easier 12:15 – 13:39 | Finding the Right Niche for Your Consultancy 13:39 – 16:46 | Step 2: Identify a Strong Lead Gen Strategy 16:46 – 19:56 | Step 3: The Sales Process That Converts Leads into Clients for HR Consultants Without Ghosting 19:56 – 21:46 | Why Most HR Consultants Fail at Marketing 21:46 – 22:28 | How to Get More Leads and Clients for Your HR Consultancy Using a Simple 3-Step Formula.Want My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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This week's episode is a discussion with Natalie Ellis of Rebox HR where you'll discover:
How HR Unboxed Started – Natalie Ellis shares how her podcast was created by accident and why authenticity is key to its success.Why HR Consultants Should Listen to HR Unboxed – The podcast offers real, unfiltered HR stories, insights into tribunal cases, and workplace confessions that HR professionals can learn from.The Growth & Impact of HR Unboxed – With 35,000+ downloads and organic reach, the podcast has grown without PR agencies or ads—just engaging, real conversations.The Business Benefits of Podcasting – HR Unboxed has generated leads, built a strong personal brand, and even become a business of its own, attracting sponsorship.Marketing & Sales Insights – Natalie and Nick discuss how HR consultants should market in a way that fits them, rather than forcing strategies that don’t align with their strengths.Timestamps for the Episode
00:00:00 – Introduction: Meet Natalie Ellis & HR Unboxed
00:02:15 – How HR Unboxed Started: A Happy Accident
00:04:30 – The Secret to HR Unboxed’s Success (35,000+ Downloads & Page 1 on Spotify)
00:06:45 – What HR Unboxed Covers: Confessions, Tribunals & HR Insights
00:09:00 – The Importance of Authenticity in Podcasting
00:11:20 – Why HR Consultants Should Listen to HR Unboxed
00:13:10 – The Role of LinkedIn & Social Media in Growing a Podcast
00:15:45 – Vetting Confessions: The Wildest HR Stories
00:18:00 – Why HR Unboxed Avoids Scripting & Editing
00:21:30 – How HR Unboxed is Inspiring Other Businesses to Start Podcasts
00:24:00 – The Power of Podcasting for Business Growth & Lead Generation
00:27:15 – Marketing & Sales for HR Consultants: Doing What Works for You
00:30:00 – The Unexpected Business Growth from HR Unboxed
00:33:45 – The Future of HR Unboxed: Expansion & Sponsorship Opportunities
00:36:30 – Final Thoughts & Where to Listen to HR Unboxed
Want My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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Ever Been Left in Proposal Purgatory?
Your "perfect fit" client who was THRILLED about working together suddenly vanishes into thin air.
No replies. No feedback. Nothing but deafening silence.
Meanwhile, you're left checking your inbox every 5 minutes, second-guessing everything from your pricing to your professional worth.
In this week's episode, I'm ending the ghosting nightmare once and for all.You’ll discover:
The insanely clever question that gets a reply 95% of the time - even if it’s just to tell you, “no”.What to say to take control of the conversation so you aren't the one being ghosted anymore.How to improve your proposals so you don't get ghosted in the first place.Why ghosting happens - it's not always because they don't want to work with you.When to send chaser emails - and when to let the project go.So tune in now to get all this and more so you never get ghosted again.
Timestamps:
00:00 – 00:51 | Why Do Clients Ghost Proposals?00:51 – 02:09 | Is Ghosting a Rejection or Just a Delay?02:09 – 03:31 | The Top 5 Reasons Proposals Get Ignored03:31 – 05:13 | How Pricing Mistakes Cause Proposal Ghosting05:13 – 06:25 | How to Write a Clear and Compelling Proposal06:25 – 07:27 | The Best Time to Follow Up on a Proposal07:27 – 09:30 | The Exact Follow-Up Email to Send After Being Ghosted09:30 – 10:47 | The ‘Have You Given Up?’ Email That Gets Responses10:47 – 12:26 | How to Politely Close the Loop on a Ghosted Proposal12:26 – 13:53 | How to Qualify Clients to Avoid Ghosting13:53 – 15:43 | Why Verbal Commitment Stops Proposal Ghosting15:43 – 21:06 | How to Reconnect with Cold Leads and Win Back BusinessWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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This week's episode is all about making sure you don’t waste time talking with people who will never become clients—no matter how interested they claim to be.
You’ll discover:
Why charging for consultation calls is a no-brainer move that every HR Consultant should do.How to ask for a paid consultation call without losing the lead.When you should ask to be paid for consultation calls (HINT - You shouldn’t ask every time you speak to a potential client).Why your corporate experience works against you as a self-employed HR Consultant.What to do if someone refuses to pay for your time and expertise.So tune in now to get all this and more.
Timestamps:
0:00 - Why Should HR Consultants Charge for Consultation Calls
0:45 - Value of Your Time and Expertise
1:46 - What's the Difference Between a Sales Call and Consultation Call
3:14 - Importance of Bespoke Advice
3:35 - When to Charge for Consultation Calls
4:05 - Handling Outbound Outreach
5:01 - Qualifying Leads Before Consultation
6:08 - Importance of Charging for Consultation Calls
7:07 - How to Avoid Time Wasters with Consultation Fees
8:36 - How to Increase Client Base with Paid Consultations
9:39 - Overcoming Hesitations to Charge for Consultation Calls
10:35 - How to Confidently Explain Your Fees
11:33 - What to do if someone refuses to pay for a Consultation Call
12:41 - Benefits of Charging for Consultation Calls
13:42 - Final Thoughts on Paid ConsultationsWant My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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This week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover:
Why charging for consultation calls is a no-brainer - and every HR Consultant should do it. (Find out how at the 8 minute mark)How to build a pipeline of leads and clients and avoid the dreaded feast or famine - FOREVER. Grow your list of leads with this simple LinkedIn tactic (...adds 5+ qualified prospects to your pipeline every week!)The single best strategy for getting people onto your mailing list. HINT: This is so SIMPLE you’ll struggle to believe it.The BEST place to network your business — most HR Consultants overlook this!So tune in now to get all this and more.
Timestamps:
00:00 - Introduction: Nick and Hannah kick off the session with updates on their work and projects.
02:00 - Hannah’s lumpy mail strategy: How she followed up via LinkedIn and secured a client call.
05:00 - Structuring proposals: Hannah’s approach to modular pricing for flexibility.
08:00 - Pre-qualifying clients: Nick shares his framework for ensuring potential clients are ready to invest.
11:00 - Managing workload: Hannah discusses balancing large reorganisation projects while keeping a steady pipeline.
14:00 - Lead magnet strategy: Reviewing Hannah’s lead magnet and refining it for better impact.
17:00 - Lead generation tactics: How Hannah is structuring her outreach while ensuring she doesn’t overcommit.
20:00 - Preparing for a manufacturing summit: Hannah’s networking strategy and how she plans to stand out.
23:00 - Event marketing ideas: Discussion on branding, giveaways, and unconventional ways to attract attention.
26:00 - Final thoughts: Nick emphasises strategic networking and quality over quantity when approaching new leads.
28:00 - Next steps: Hannah and Nick plan a follow-up session for deeper brainstorming.Want My Help to Build Your £70K+ HR Consultancy?
1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.
2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
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