Episoder
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In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.
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(00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more(01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views(11:53) Exploring Amazon's non-endemic ads(15:30) Kindle's success and Oprah's influence(17:43) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video(01:15) How effective is copying as a marketing strategy?(04:44) AirChat(08:42) The number 1 factor for a viral video(17:48) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Hereâs what Jason revealed.
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(00:00) Introduction and Background(10:09) Embracing Optionality in Business Strategies(31:18) Operating Like a Public Company(45:16) Continuous Customer Development(55:02) Creating a Company Culture for Personal Growth(01:03:34) Hiring and Accountability in Management(01:14:50) Finding a Niche in the AI LandscapeGo to https://www.marketingschool.io to learn more!
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In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed. We also share pieces of advice for agency owners on scaling their businesses through effective content creation, social media leverage, and networking within entrepreneurial circles.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more(01:15) Introduction(06:27) Content Creation and Social Media(09:00) Joining Entrepreneurial Organizations(11:45) Strategies for Scaling an Agency(14:21) The Significance of ACE Scores in Predicting Health Outcomes(19:55) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the conversation to the WNBA and the potential for growth and increased pay for players like Caitlin Clark.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Google confirms links are not that important, Googleâs CEO on what search will be Like in 10 years, and Does the WNBA actually have potential now?(01:15) Google confirms links are not that important(06:27) Googleâs CEO on what search will be Like in 10 years(13:12) Does the WNBA actually have potential now?(16:35) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Africa, and the marketing strategies of Huel and SaladPower.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa (01:15) Market valuation in India(07:57) Marketing lessons from the human that ran the entire continent of Africa (15:38) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares, the influence of tech reviewer MKHB on an AI company, the advantages of mergers & acquisitions for business growth, and trends in digital advertising, evidenced by Omnicom's growth and a record year for U.S. search ad revenues.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: The Rock returns to WWE, Trump Media shares surge, MKHB exposes AI company, and more(01:15) The Rock returns to WWE(04:40) Trump Media shares close more than 15% higher after days of declines(05:42) MKHB destroyed an AI company in 41 seconds(07:45) Companies that acquire vs companies that don't(14:29) Omnicom is off to a good start with 4% Q1 growth(15:43) IAB revenue report reveals back-half expansion(16:14) U.S. search ad revenues hit record $88.8 billion in 2023(17:42) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B brands, and the opportunities in the current economy for marketing and acquisitions.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, Value of top 100 B2B brands up by 10% vs. last year, study finds(01:15) WooCommerce SEO migration disaster(07:45) Content creators are the modern form of demand gen(11:15) Value of top 100 B2B brands up by 10% versus last year, study finds(15:30) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In this episode, I had a wide-ranging conversation Marie Forleo â a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's episode: How To ACTUALLY Get ANYTHING You Want(01:15) Introduction and Marie's Background(10:03) Trusting Your Gut and Following Your Intuition(32:37) The Power of a Strong Work Ethic(40:02) Building a Coaching Business and Engaging with the Audience(56:33) The Challenges of Writing a BookGo to https://www.marketingschool.io to learn more!
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In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns from sports team sponsorships and events, which may not always be significant. We wrap up with a discussion on the rebranding of Staples Center to Crypto.com Arena.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Long-form content boosts SEO?, The return of SEO A/B testing, $7.6B revenue from the eclipse, & more(01:15) Does long form content still matter for SEO?(04:34) Is SEO A/B Testing Back?(12:00) The Eclipse helped generate 7.6 billion dollars in revenue(14:12) Is it worth having your company logo on a sports jersey?(18:20) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: What big brands sell, Mcdonaldâs Netherlands billboards that smell like french fries, & more(01:15) What big brands actually sell(02:52) Mcdonaldâs Netherlands put up unbranded billboards that smell like french fries(03:11) Is the marketing industry recovering?(08:56) The Instagram $1B acquisition revisited - how to think about m&a(18:53) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, and to build vibrant online communities.
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(00:00) Today's topic: Experiments we are running and Tools we are using(01:15) Experiments we are running (12:00) Tools we are using(17:30) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In this episode, I had David Perell â a writing teacher, Founder of âWrite of Passageâ school, and the host of âHow I Writeâ podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.
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(00:00) Introduction and Davidâs Background(09:38) Building an Audience through Unique Ideas and Intellectual Assets(31:16) The Influence of Faith on Philosophy and Work(44:02) The Pitfalls of American Idolatry(53:18) The Importance of Asking Big Questions(01:00:56) The Impact of Jesus on Western Civilization(01:08:06) The Power of Writing and Communication(01:19:18) The Importance of Reading and WritingGo to https://www.marketingschool.io to learn more!
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In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Interview podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more(01:15) Interview Podcast Getting Stale(16:18) Optimizing Sleep and the Counterproductive Nature of Over-Optimization(33:47) Private Equity and Buying Businesses(41:36) The Future of Robots: Tesla vs. Apple(50:27) Monetization Strategies: Building a Community(58:56) Money as a Tool for Personal and Family Goals(01:07:40) The Importance of Struggle and Character Building(01:16:26) JK Rowling's Influence and Impact(01:25:29) Erwan's Smoothie Collabs and Cultural Relevance(01:35:51) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: People are saying they no longer use Google; instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and more(01:15) People no longer use Google, instead they just turn to AI solutions like ChatGPT(05:24) Creator payouts grew 17% YoY(10:05) 3 content marketing stats that will change how you create content(19:31) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about the importance of choosing the right words for headlines to improve clicks, and conclude with marketing and relationship-building tips from Gary Vaynerchuk.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Impact of dubbing on MrBeast's YT is crushing, Each negative keyword adds 2.3% CTR, and more(01:15) Impact of dubbing on MrBeast's YT is crushing(08:30) Adding NYT best seller to ad increased CTR by 19%(09:55) Each negative keyword adds 2.3% CTR(18:00) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In this episode, I had Dr. Orion Taraban â a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being âmonogamish,â and how marriages often fail because of unrealistic expectations.
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TIME-STAMPED SHOW NOTES:
(00:00) - Introduction and Background(01:22) - The Decline in Relationships and the Impact of Online Dating(14:23) - Questioning the Concept of Monogamy and Introducing Monogamish(29:47) - Different Desires and Needs in Relationships: Women Seeking Commitment, Men Seeking Access(37:22) - Understanding the 'Red Pill' and Effective Relationship Strategies(38:29) - Why Successful Women Date Mediocre Men(43:52) - The Reasons Behind Failed Marriages(50:39) - Exploring Relationships through Behavioral Economics(55:11) - The Art of Subtle Negotiation in Relationships(01:12:17) - The Role of Transactions in Relationships(01:15:34) - The Power of Instagram in Dating(01:18:27) - The Business Model of Orion Teraban(01:21:00) - The Vision for the Business(01:40:28) - The Definition of LoveGo to https://www.marketingschool.io to learn more!
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In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping.
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TIME-STAMPED SHOW NOTES:
(00:00) Todayâs Topic: ConvertKit open metrics - good idea or bad idea?, How to lie with data - 91% all cause mortality, and We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use (01:15) ConvertKit open metrics - good idea or bad idea?(09:51) We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use (14:55) How to lie with data - 91% all cause mortality(18:55) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials.
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TIME-STAMPED SHOW NOTES:
(00:00) Todayâs Topic: Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content?, and Deepfake crypto scams(01:15) Brands add AI restrictions to agency contracts(04:04) Can Google truly detect AI content?(08:40) Deepfake crypto scams(16:27) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue.
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TIME-STAMPED SHOW NOTES:
(00:00) Todayâs topic: Amazon $8M platform risk, If you are going to use AI to write content you canât forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard(01:15) Amazon $8M platform risk(04:27) If you are going to use AI to write content you canât forget about DRIVE(08:09) The ROI of 150M shortform views(15:30) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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