Episoder
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Here are a few of the things Iām doing over the next few weeks to prepare me for the new year.
On todayās episode Russell talks about some basic rules of thumb to use to feel much better and more energized. He also lays out his new years strategy and what heāll be focusing on each day.
Here are some awesome things in this episode:
Russell gives some interesting menu ideas to help you feel better and dominate the world. He goes over his strategy for the new year to be able to focus on different aspects of his business. And he also gives you some new ideas about different networks you can use to advertise other than Facebook.So listen below to hear Russellās strategy to be able to hit the new year running!
---Transcript---
Hey everyone, good morning. This is Russell and welcome to Marketing In Your Car. All right, all right, all right. As you can probably tell, I sound a little better today than I did yesterday. I wanted to send you guys that message from my death bed, so you could ā¦ Two reasons: One, I wanted to document it for myself, how crappy I felt. And number two, I wanted to make a point that most people are living like zombies and they donāt even know it. If you just change a couple little things, you feel so much better. Especially, when youāre trying to dominate and take over the world. Youāve got to feel good if youāre going to take over the world. If not, youāre kind of in trouble. The whole way around itās not good.
I wanted to give you guys some practical advice today, because some of you guys arenāt going to want to change your diet and do a bunch of crazy things. Some of you guys donāt want to lose weight, you just want to feel amazing all day.
Here is the basic rule of thumb, if you just want to feel amazing so you can dominate everybody. Step one, first thing in the morning, do not eat any carbs or any protein. Your day needs to begin on fats. Thatās it. Just fats. What that means is, if you are a coffee drinker Iād recommend googling, Bullet Proof Coffee, and learn how to make that. If youāre not a coffee drinker like me, you can make a variation of that. Basically, itās high fats. What youāre looking for are: butter, MCT oil, and if you are going to eat a whole food its going to be avocado. Thatās your morning domination.
I did a Periscope the other day called the avocado bomb, which if you missed it, go search avocado bomb on the blog or if you go to Marketingquickiesshow.com, you can see it there as well. Basically, itās an avocado, you chop it in half, you pull out the seed, you throw some salt on it, where the pit came out you fill those full of MCT oil, and you eat that. Thatās like an amazing breakfast. All you eat for breakfast are fats. Thatās rule number one.
Rule number two, is the first time you introduce proteins into your diet is around lunchtime. Lunchtime you can have tons of vegetables, lots of oil again, fats are good, and then if you want to introduce some meat; that is where you introduce it is at lunch. Still, there are no carbs. The second you have carbs, youāre done. Your dayās just screwed at that point. You should just go to bed, because itās pretty much over. We start introducing proteins at lunch if you want to.
Dinner time is where you have it more complete; where you have your fats, your proteins, and then you can introduce a carb at dinner. At that point, you are just going to go to bed anyways, so it doesnāt matter if you feel like crap. The carbs weāre introducing, though, are not going to be donuts and stuff like that. Usually, what Iām going to have is sweet potatoes or yams. If you go to Whole Foods or probably most stores, they have bagged, pre-chopped up sweet potatoes that are awesome. They taste like candy. Just taking those, basically, youāre eating your chicken, your broccoli, asparagus, whatever, and then some of those. Thatās your dinner.
If you guys just did that alone, most of you would probably start losing weight; but you would definitely start dominating more, because you wouldnāt feel tired. First time you feel tired is after dinner; but because itās yams and not donuts, it wouldnāt be a bad tired. It would be like, āI feel good. This gave me the glycogen boost.ā I donāt know. The health guys are probably making fun of me, because I donāt really know what Iām talking about. I just know how I feel when I do it this way. Thatās it. High fat. Leading with high fat in the morning. Introducing proteins at lunch. If you want carbs, then have them at dinner. If you just follow that alone, youāll feel amazing. I feel great today.
The next day, all I did this morning was I drank some butter, and I feel great. I, almost, hate having lunch, because thatās when I start introducing some of the other stuff. I just like having just this. Thereās my hint for those who are wondering how to quickly get out of a slump, and itās amazing. Yesterday, I was feeling like crap, so about lunchtime I had my high fat thing, and it just flipped it all around. I felt better almost instantly afterwards. Itās amazing how much your body is craving, your brain needs the high fats. Avocados, MCT oil, and butter; that is the staple of your diet, if you want to feel amazing.
With that said, Iām headed to the office today. Itās a couple days before New Yearās, and my job is to get a bunch of stuff done so that when we hit January 1st, I can run really, really, really fast. A couple things, if youāve been listening to the podcast, especially, over the last week or so; I did one sharing with you guys the business model for the year. Thatās our business model. Weāve got two core businesses. One is DotComSecrets, which is the training side of our business. Then, ClickFunnels, which is the ClickFunnels side of the business.
In both of those businesses, we have a webinar that will be happening once a week. The other cool thing I was listening to Justin and Tara over at 8minutemillionaire.com, their podcast is the only podcast I really listen to right now. I really enjoy it, so you guys should go check theirs out if youāre not listening to it yet. They were talking about compartmentalizing, and how they structure their day. For them, Thursday is content day, and things like that. I really like that a lot. In fact, Iām going to go, and today one of my goals is to figure out my week. Where I know every Thursday is sales day. All Iām doing Thursday, Iām waking up, I have nothing else on the docket, except for selling. Iām going to be doing a webinar for DotComSecrets, and the webinar for ClickFunnels and thatās it. When those are done, I go home and I donāt do anything else.
Thursday is sales day. Thatās all Iām allowed to do, and Iām going to figure out what the other days like, Monday, Tuesday, Wednesday are maybe Funnel days. I hope, those are my favorite days. Friday might be content day, where Iām building out the content for the next thing. Thatās where Iām leaning towards. Iām going to be planning out my weekly schedule, and really start to focus on that this year, as well. I think, before, Iām kind of all over the place; where Iām doing this and Iām doing that and Iām everywhere. As opposed to, Friday is content day, therefore, what I have to do today is Iāve got to write three blog posts, ten emails on both companies, all the emails, record these two modules for this training, and blah, blah, blah. Whatever those things are, but itās just content day and that whole day is only allowed to build content. Iām not allowed to build on Funnels. Iām not allowed to do anything else. Then, maybe Monday, Tuesday, Wednesday are Funnel days. Really, Monday would be advertising day. Tuesday, Wednesday are Funnel days. Thursdayās sales day. Friday content days. I donāt know. Something like that.
See how powerful that is, if you know that going into it. Most of us, our brains go to what we enjoy the most. To me, my favorite thing is building stuff. The problem of building stuff is, in and of itself, it doesnāt make you any money. Things that make you money are marketing and sales. The funnel is the thing in the middle that converts that, but Iāve got to be selling and Iāve got to be marketing. Monday might be my marketing day, where Iām sitting down with John for an hour, who does all of our ad stuff; Brent, who does our inbound stuff; Dave, whoās doing our partnership stuff; and having one hour each with those guys. Just planning, brainstorming, figuring out, moving the needle forward, so that dayās all focused on how to get new blood in. Tuesday, Wednesday focused on building cool stuff. Thursday sales. Friday content. Iām kind of liking that. Anyways, Iāll figure it out for sure.
I recommend for you guys is figure out some kind of schedule as well. If you donāt block out time for the necessities with stuff you have to do to make money; I promise you that all the stuff you want to do will creep in and drown the things that you really need to do. I know this from experience. When we were doing webinars consistently, we made way more money, and then Iām like, āOh. Letās do automated webinars.ā Then, I started ā¦ When the focus is off of sales, everything drops, so trying to make it where we really have hard focuses like that. Thatās my game plan, and I recommend you guys doing something similar, so when we hit January 1st, which is not far off, we can all run really, really, really quick. That is kind of whatās happening over here. I hope that gives you some ideas.
What else is awesome? I donāt want to leave you guys while Iāve got you here. So many fun things that weāre think about, doing, and talking about. A couple other things that weāre going to be doing this year that hopefully give you guys some ideas, as well. Everyone, I think, has become so reliant on Facebook ads. Itās become the crutch for almost everyone. It scares me for my own business, for your guyās, and everybodyās. This year, I recommend trying to find out new sources for you.
A couple of things weāre doing; some of you know Success Magazine, weāre going to be buying some ads in Success Magazine. Plus, their online stuff, weāre going to be testing out a whole bunch of things there. Our dream clients are reading and subscribed there. Thatās one big thing weāre going to be focusing on. Also, Iām excited for this. Iām not sure if you guys have ever been to advertising.com, but really cool advertising platform that we havenāt tested yet. Iām going to spend some time in January trying to learn that network. Theyāve got really good customization, where we can target business owners, entrepreneurs, and things like that. Youāll see if you go to advertising.com; you see what it is and how it is. I havenāt used it yet, so Iām not sure. Iām going to be focusing a lot more on that and those types of things, just to diversify.
Weāre also going to be focusing, and Iāll be sharing this with the inner circle in a couple weeks when theyāre all up here; but focusing hard on building up conservative, Republican lists. I think over the next twelve months is going to be a chance, for those who take advantage of it, to build up million plus person email list and Facebook followings in the political arena. Just so you guys know on our side, we buy a lot of ads on political lists. If I can be the one who controls that political lists, thatās even better. Right? Thatās one of the big focuses that weāve got for this year, as well. Just some hints for some cool things that weāre doing on our side. Thatās about it. All right guys. Iāve laid down some hints. Given you guys some ideas. Hopefully, gives you some fuel for today to think through some things.
Hopefully, change your diet a little bit, so you have a little more energy. A little more focus, so you can take over the world. With that said, I am pretty much at the office, you guys. Iām going to bounce. Have an amazing day. We will talk to you guys all again very, very soon. Bye.
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Is what you eat directly affecting your daily performance?
On this special day-after-Christmas episode Russell talks about using the holiday to eat whatever he wanted all day maybe wasnāt a good idea. He also talks about why the Flu shot is a scam.
Here are 3 interesting things on todayās episode:
Why Russell regrets what he ate on Christmas. Why Russell thinks the Flu shot is a scam and why he believes the Flu is actually caused by the garbage we put into our bodies. Why changing your diet will help you take over the world.So listen below to hear what Russell ate yesterday and why he feels like crap today.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing In Your Bed. Thatās right, I am still laying in bed right now. Hey everyone, so this is a special episode. It is the day after Christmas and I am laying in my bed, like I said. I am not going to be driving to the office today. Iām hanging out with the kids, having fun and yesterday was Christmas and it was awesome. The day before Christmas, I think I did a podcast, it was snowing and so we went and built huge snow forts, which was awesome.
Then Christmas eve, we were up super late. My family tradition, my wife and Iās tradition, well itās more mine, I donāt think she really likes it, my favorite Christmas show is Family Man with Nicholas Cage. We stayed up all night watching Family Man and wrapping presents, which was awesome. Went to bed at about 2:00 and then the kids have a rule that theyāre not allowed into our room until 7, so I think they were up at about 3:00 in the morning and theyāre sitting there in their rooms waiting until 7. At 7:00, they run down and wake us all up for Christmas. I only had four or five hours of sleep, so we were pretty beat.
We did Christmas and then, I thought, you know what, itās Christmas, Iām going to eat and do whatever I want. I had like 20 bowls of cereal. I had Fruity Pebbles cereal. I had Reeseās Puffs cereal. I had Marshmallow Mateys cereal. I had every cereal we had, I had a bowl of that. I bought my own pint of egg nog. I drank that. Oh, so good. By the way, egg nog, I found out, for a half a cup has like 23 grams of sugar. Maybe it was 33. It was something crazy like that.
Yeah, yesterday, I was like, āYou know what, screw it, Iām eating whatever I want.ā I ate whatever I want. What was interesting is throughout the day, I could not keep my eyes open, I couldnāt keep my body awake. Collette and I both kept passing out. She would pass out on the couch after the whole opening presents and theyāre playing and sheās passed out and I wanted to too. I was like, āOkay, Iāve got to stay awake,ā because of Norah. She could choke on half the new stuff we got. Iām watching Norah. Collette slept for two hours and then Norah fell asleep, so I laid down and boom I was gone.
Then the whole day, we were half awake, half asleep the whole day. I felt like a mummy. I felt like I was like this ā¦ I donāt know, I couldnāt keep my eyes open. Then, this morning I woke up and I feel like I got hit by a train. I feel horrible and I realized, my voice sounds kind of funny right now, it had to do with the fuel I was putting in my body. I was putting in horrible food because I could barely keep my eyes open throughout the day. It is amazing, because I eat pretty clean typically. If you follow me at all, you know I eat a really high-fat diet, low carbs, things like that, and I usually feel amazing. I usually have a ton of energy and I usually just feel really, really good.
Even the fact my testosterone levels are super low and my testosterone doctor was like, āHow are you standing right now?ā Iām like, āWhat do you mean?ā Heās like, āThis is really low, you should not feel good.ā Iām like, āI feel great.ā He was like, āThat doesnāt make any sense.ā
Because of my diet, I feel really, really good all time. Yesterday, after eating probably what most people eat normally, I felt like garbage. I couldnāt even keep my eyes open. I literally, the whole day, felt like I was in this foggy haze where I couldnāt even keep my eyes open. It was horrible. Today Iām going to start eating normal again. Iām really excited just to feel the difference again.
Itās interesting, the fuel you put in your body, how big of an effect it has, I was thinking, I donāt think most people in the world, and maybe you at this point, and this is why Iām sharing this, if youāre eating cereal for breakfast and stuff, itās destroying your performance. I can tell you now, after seeing the way that most Americans eat, itās bad. I couldnāt keep my eyes open. How do you function? How do you expect to come in and dominate whatever you do if you feel like that? It has 100% to do with the fuel youāre eating.
You know, itās interesting, I was just like that my whole life. I never knew it, because I know it had a bad effect on me because youāre always in that state, you assume thatās what youāre supposed to feel like, right? I was always in that state and then first when I started thinking about it differently is when I went to a Tony Robbins event and I still remember one of the interesting things he talked about was, he talked about the flu, and showed the science behind a flu shot and how basically the whole thing is pretty much a big scam.
All it is is a way for these guys to make billions and billions and billions of dollars but how thereās no actual proof that any of it really works. Then they started showing the proof of what is shown that the truth is, is Halloween comes around, we eat a whole crap ton of candy and then Thanksgiving comes, we eat a whole bunch of horrible food and then Christmas comes, then New Year comes, and itās like a month and a half, two months of just horrible eating. By about January, so our body is so broken down that we start getting the flu. It shows its direct correlation to the holiday eating patterns and flu viruses and how thatās how that goes, interesting.
That year, I remember we went down to my parentsā house for Thanksgiving dinner, or for maybe it was Christmas, I canāt remember. Yes, it was Thanksgiving. On the drive down, we all got sick. My wife got sick. My daughter got sick. They nicknamed that Thanksgiving āTsunami Colletteā because my wife started it, she got sick first, and by the time we were done, everyone in the whole entire house, all my cousins and everyone had gotten sick.
I was thinking about it. That was the first time I started thinking, āMan, itās because of all this crap weāre eating,ā and thatās what Tony said. Now I try to, especially during the holidays, Iām very conscious of what I eat. Last week, we did a juice fast the whole week before Christmas. Iām like, āI want to protect myself from feeling the way I feel right this second.ā Yesterday, I thought, you know what, who cares, Iām just going to go and live it up for a day. Itās just crazy interesting, and I believe in what Tony said, you know, that year we all got the flu and that year, it was weird because that year we actually had flu shots.
Then every year since then, we have never had flu shots, so I think weāre pretty anti-flu shots now and weāve never been sick during a holiday since. Itās really, really weird the correlation of what weāre eating and how weāre feeling and how weāre getting sick and the flus and all these things, has 100% to do with the fuel weāre putting our bodies. Just wanted to record this for myself and for everyone else, to document why as Iām laying here in bed, how Iām feeling. I feel ā¦ My nose is stuffed, my brainās all foggy. I feel like, ugh, I donāt even want to move. It all is from yesterdayās carb binge. It was horrible. It was amazing, it tasted good. Iām not going to lie. Yeah, it was really, really bad.
If youāre not feeling like youāre in a spot every morning when you wake up where you just want to dominate the world and take over everything, and you feel like just ugh all the time, or if you donāt feel great all the time, you just feel normal, normal is not a good thing. I think what I felt yesterday is what normal people feel like every day. It scares me. I feel so bad for everybody now. If you want to feel amazing, itās time to shift your diet and think differently about how youāre eating. Yeah, thatās my message for today.
I am going to eat really, really good today and see how quick it can counteract. Our bodies are amazing how fast they can respond to things. Iām going to go eat some good stuff, flip it around and see if a day of amazing eating will counteract a day of crap eating.
All right guys, so thatās it. Getting out of bed now. Going to go conquer the day. I will talk to you guys all again soon. Bye everybody.
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Manglende episoder?
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Something cool I discovered while buying Marshmallow Mateys for my kidsā¦
On this episode Russell talks about a new idea he had about opt-inās and why itās super easy. He then walks you through the steps you need to take to do it too.
Here are 3 cool things youāll hear in todayās episode:
Why Russell only buys sugary cereal for Christmas. Why not every business is cookie cutter and you should use different tools to build your list. And see how you can start your own Almond milk making businessSo listen below as Russell walks you through his list building strategy.
---Transcript---
Hey everyone, this is Russell Brunson. Iām out in the snow the day before Christmas, and weāre about to lay down some Marketing In Your Car.
All right everyone, weāve been hoping, weāve been praying, weāve been wishing, weāve been dreaming of a white Christmas and sure enough, Christmas is tomorrow and today we woke up and it is snowing. We are having an official white Christmas. We didnāt think we were going to get it, but we got it. Iām excited.
Iām actually driving to the store because one of our family traditions for Christmas is, Santa brings every single kid their own box of sugar cereal. We usually eat super healthy all year round, but on Christmas day, we donāt. Thatās a tradition weāve had since I was a little kid. We use to do it when we were little kids, we would each get our own boxes. Santa would ask what we wanted for Christmas, it wasnāt never I want a pony or a bike. It was I want Marshmallow Mateys, or I want Lucky Charms. Eventually it morphed into everyone ā¦
At first, the first few years it was all over the place cereals. Some people getting Cocoa Krispies, some getting Fruity Pebbles. It was all over the place. Eventually we all found out that the best is Lucky Charms. That became the staple. Then we found out that if you go to the generic brand, the Malt-O-Meal or whatever, you can get the big old bags of Marshmallow Mateys which are basically like Lucky Charms only itās in a huge bag at half the price. Youāre getting twice the cereal and Santa Claus is basically hooking you up for a lot longer. Weād each, by thenā¦ the last 10 years of my childhood, weād each get our own bag of Marshmallow Mateys. The huge old bags, right?
What we would do Christmas morning is, we would get a big old salad bowl out, fill the whole salad bowl full of Marshmallow Mateys. Then we eat out all the oats and not eat the marshmallows. If you ate a marshmallow you lost. We would eat the whole oats, and itās like an hour long process. By the time it was done, you got a big ole salad bowl full of milk and marshmallows, and itās pretty dang amazing. Then we eat those down, and thatās Christmas.
Christmas isnāt Christmas without cereal. Iām going to get cereal right now for myself and my kids, and yes, Santa Claus is bringing me my very own bag of Marshmallow Mateys and Iām not going to share with the kids. Itās going to be awesome.
Anyway, I wanted to share with you, because I was thinking as I was driving here, I donāt know if itās the same for you guys, but my brain feels like itās this track where itās always moving forward and looping things and ideas are coming in and out and every once and a while oneās exciting. I had one while I was driving. I wasnāt planning on doing a podcast, all of a sudden, this was like, āOh crap, this is a good idea!ā Iām going to share with you guys, and Iām going to be doing it.
Itās been interesting, a lot of people that I work with are trying to create lead magnets and all this crap. I feel bad because if you remember a year ago or a few years ago, Ryan Dice and Perry Belcher came out with this whole āThis is what a funnel is. You have to have a lead magnet, then a tripwire, then a core offer, then return maximizer,ā and all this stuff, right? Which is kind of true but kind of annoying because now everyone that I talk to is like, āOh, this is my lead magnet. This is my core return maximizer offer,ā and all these things, and it kind of drives me crazy because I donāt know. I hate when people act like business is 100% cookie cutter because itās not. Everythingās a little different.
People are like, āRussell, how come you donāt have your ā¦ Why arenāt you driving traffic to a lead magnet? Why are you driving directly to your free book offer?ā Iām like, āBecause my free book offer gets three times conversion opt-ins as do any kind of lead magnet.ā Someone else, one of our coaching clients last week, they had this really cool funnel that some people built for them and their lead magnet was boring. It was costing them $18 to get an opt-in. Then, their tripwire was not that cool. Their core offer ā¦ This is all based on their philosophy ā¦ was awesome. I was like, āDude, get rid of all the other crap and sell the core offer. Thatās what people want. Why would you hide your sexiest thing, the thing thatās going to get people to actually respond to your ads? Make that the offer.ā Heās like, āBut I thought I had to have a lead magnet and a tripwire,ā and all this crap.
Anyway, so thereās my little rant for the day. You donāt. Youāve got to find the coolest thing thatās going to get people to respond and thatās what you lead with. Always. Sorry, that rant wasnāt supposed to come up either, but there it is.
Anyway, with that said, for me, I lead with my sexiest thing, so free book offers, webinars, things like that. After awhile, if youāve been promoting something for a long, long, long, long time, it starts getting what we call ad fatigue, where the more and more people have seen it, it gets more expensive, so you have to change the ad, change the landing page, all sorts of the things, or what I like to do now is start putting in bridge pages, which are basically a squeeze page. A page to get somebody interested and get their email address and then we can follow-up with them and sell them the main things we want to sell again.
The problem is itās kind of a pain to go and create all these op- in pages and lead magnets and all that jazz, right? I was thinking. This is what spurred this whole podcast. I was driving here and I was thinking about a blog post that Steven did. Steven is our blogger over at ClickFunnels. He was on an episode of Marketing In Your Car. Heās from Australia, heās awesome. He wrote this one, it was 14 Tools for Funnel Hacking. Something awesome like that. It was a blog post. I was like, āCrap, dude, that should be an opt-in page.ā āHey, who wants the 14 best tools for funnel hacking? Opt-in here.ā They give me their name and email address. I redirect them to the blog. Now Iāve got them on my email list. I can sell them Click Funnels, I can sell them whatever else I want, right?
I was thinking how easy is that? I donāt even have to create this content. I can go to Youtube, find the videos in my market that get the most views and that video can be the opt-in. Iām like, āHey, free video at Robert Kiyosaki, telling you whyā blah blah blah blah blah, whatever. People opt-in. I send them the Youtube video of Robert Kiyosaki talking about whatever, and then boom, now Iāve got them on a list and I can start selling them my stuff.
Isnāt that easy? One of my big a-haās I learned from Neil Patel when he came out here to Boise is that ā¦ I used to think he was writing blog posts based on keywords or whatever, and heās like, āNo, I go to BuzzSumo.com, I search my keyword, I find out what articles are already being shared and I write another article almost identical to those.ā I was like, āOh, that makes a lot of sense.ā
Just go to BuzzSumo.com, find the articles in your market that have been shared 100,000 times and have 18,000,000 reads, and that might be something that people in your market are interested in, so why not just make this landing page offering them that blog post for your email address. Use the same title that theyāre already using because itās proven to work, and boom, now youāve got these new lead magnets. I hope you guys got that because itās pretty powerful. Iām going to be busting out a crap-ton of landing pages here that arenāt going to take hardly any time at all, and all theyāll do is opt you in, redirect you to that landing page and then youāll be added to my list and Iām going to sell you cool stuff that you need and want.
This works in other markets, too. Letās just say youāre a brand new beginner. Youāve got nothing, right? Letās say youāre like, āHey, I want to be in the ā¦ā Whatās a cool market? You want to be in the almond milk making business and I say that because this morning I made almond milk, which is awesome. Iāve never made almond milk before but I did it and it was one of the coolest things ever.
I donāt think thereās really a market for that, but letās just pretend like there was because there should be because itās amazing. It tasted way better than regular almond milk and itās not going to kill you because thereās some ingredient in regular almond milk you buy at the store that will kill you all. Just FYI, learn how to make your own. Itās really fun. You have to buy a $6 sprouted seed bag or nut bag or something. That sounds horrible. Anyway, thatās the only thing you need is that and almonds. Anyway, itās pretty awesome. For a $6 investment, you can make your own almond milk.
All right. Back on track, Russell. Sorry, my ADD brain is flying. The snow is not helping. The thought of Marshmallow Mateys is keeping it going. All right, so sorry you guys. Iām sorry Iām putting you through this.
Back to focus. We decide we want to go into the almond milking market. We want to sell the crap out of people who want to learn how to milk almonds. First thing we want to do is go to BuzzSumo.com and we search almond milk and we find out that thereās this blog post that they say has been shared 150,000 times about how to make your own almond milk. People are going nuts about almond milk. I go to Clickbank.com and I find four more products about how to make almond milk, almond cake, almond flour, almond blah blah blah and Iām excited. Then, I go to Click Funnels, I set up a really quick landing page thatās called Almond Milking Secrets and then Iāll have a little thing underneath it from Meet the Parents. Itāll have that little clip where whatās-his-name is like, āI can milk anything with nipples,ā and then the other dudeās like, āWell, can you milk me, Focker?ā Iāll have that clip underneath the thing so itāll be funny and will make it go more viral. Iāll have an opt-in.
Then, boom, Iāll go to Facebook. Iāll target almond milking people, and they see this landing page saying, āHey, hereās my almond milking secret.ā Thereās this funny video from Meet the Parents. They opt in, boom, I redirect them to the exact blog post article that already has a billion views because you know thatās what people want. Iāve got a follow-up sequence now where I start selling them almond milking products, almond making flour, almond making whatever else.
Now Iām in the almond business overnight. Now people are buying. Now I can ask them what they want and I can make my own product. Boom, now Iāve got a huge business.
You see how that works? Thatās for the almond market. Imagine if we did that in a market that was actually making some money. Itād be pretty cool, right? Anyway, I hope that helps because this is a strategy you should use no matter what. If you donāt have a business yet, this is how you could start a business very, very quickly. If you do have a business, go out there and find all the viral, crazy articles in your market. Blog posts, Youtube videos and things like that, and just ask for name and email address. Share those with people and boom, youāre in.
There you go, guys. Thatās what Iāve got for today. Hope that helped. Iām jumping in to go and get my cereal and I will talk to you guys all again maybe tomorrow. Who knows? If not, weāll talk to you guys soon. Thanks everybody. Bye!
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WARNING: Ignore this advice at your own peril!
On todayās episode Russell talks about THE one key to keeping money flowing in your business. He also tells you exactly how to do it and how to make it grow.
Here are some cool things to listen for in this episode:
Russell walks you through the steps on how to start a weekly webinar to get money flowing. He then walks you through how to keep that money flowing and grow your list. And why Russell will do a LIVE webinar every Thursday from now until the end of time.So listen below to hear how to keep money flowing in your business.
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Hey everyone, this is Russell. Tonight it is cold outside, but weāre still about to do a Marketing In Your Car. Hey everyone, I hope things are going amazing for you. Heading home from the office today, and just keep getting more and more excited about how simple and stupid my plan is for next year. The angleās always world domination, and the strategyās changed so many times, but look at the people in our coaching group that have made the most amount of money, the things that have made me the most amount of money. Itās all had to do with one core focus. It comes down to this. If youāre taking notes, write it down right now. If youāre in a car, pull over so you can focus a 100% because this is the key. Okay, and I talked about his on my periscope, the one that I told you guys about yesterday that we did 150k sales on it. The key is having a live event every Thursday, and the one singular goal of your entire company is to get at least a thousand people a week onto that webinar.
Thatās it. Itās kind of like the whole āapple a day keeps the doctor awayā. A thousands registrants a week for your webinar keeps money flowing. We were doing the math on that. Letās just say, and I donāt have the numbers in front of me cause Iām driving, as you guys know, but say you have a thousand people a week to register. This is all sources, so Facebook, solo ads, email ads, Twitter, social media. Everything youāre doing is all pushing towards this one event thatās happening ever single week. Youāre just focusing on that. Okay, and so youāre doing that. You have a thousand people to register. From that, you get thirty percent show up rate, right? That drops to three hundred who show up, and then your call to action ā¦ Letās say you follow the perfect webinar script, if you donāt follow it, you get like 1% closure. You follow the perfect webinar script, youāre at 10% close rate. That means of the 330 people give you a thousand dollars from that webinar, so you just made 30,000 dollars.
The math on that, letās say you should be averaging between 3 and 5 dollars per webinar registrant. Letās just say we spent 5 dollars per registrant, and weāve got thousands. You pay 5 grand, and you make 30, okay. Now, what is that? If I was talking to my kids right now Iād say, āSon, you call that arbitrage, okay.ā I put in 5,000 dollars on Monday through Thursday. Thursday night, I get 30,000 dollars back, boom. I didnāt just get that because a couple other things are going to happen.
Second off, from Thursday night to Friday, Saturday, Sunday, weāre going to be focusing on our replay sequence, okay. Now, there are a lot of different things you can do in a replay sequence. You can just send out the replay. You can send out urgency and scarcity we talked about a couple days ago. You can do a whole bunch of cool things, but if you do it right, you should be able to double your sales from the replay sequence, okay. Because think about it, you had 1,000 register, only 300 showed up. Only 10 percent of those people bought. You only had thirty people out of a thousand. That means you have a whole crap ton of other people havenāt bought yet, and so youāre job is to follow up with those people and get them to buy. Give them some urgency, some scarcity, do some cool things, maybe do a periscope, rant close Saturday night trying to get them to buy, whatever it is. Youāre pushing these people to take action and to give you money and to close.
If you do it right, you should double your sales. That means that 30,000 now turned into 60,000. You have 5,000 dollars in, 60,000 dollars back out. You have more than 10X your money that week, which is pretty good, right? Youāre like sweet this is a good business. I put 5 grand in on Monday, I get 60,000 back out by Sunday at midnight. You do that every single week.
Letās say that was all you did. I donāt have a calculator here, and Iām not smart enough to do the math while Iām driving, but if you do that, 60 grand times 52 weeks, whatās that end up being? Whatever, 3 million bucks or something, right? Your cost, 5 grand times 52 weeks, youāre at 250 grand. You put in a quarter of a million bucks, you made 3 million, or whatever that is. Thatās a great business. Thatās more than most people will do ever. Thatās really, really exciting right there.
Thatās the first step in this. The second thing to think about is every single week, youāre adding a thousand people to your list. Okay, so by the end of the year, you have 52,000 people on your email list. These arenāt normal people. People who have gone through your webinar registration funnel, seen your indoctrination series, theyāve been on your webinar, theyāve been indoctrinated, theyāve learned from you, theyāve seen you pitch. Those people will love and respect you a lot more because of that process that you went through with them. Now youāve got a better quality person.
If you screw this up, if you donāt treat your list very well, you should be averaging at least a dollar per name, per month on your email list which means by the end of a year, you should be averaging an additional 52,000 in sales just from other exterior, I know thereās a different word for that, but other things you sell that list. If you do it correctly, and you follow the whole DotComSecrets modeling, you do a value ladder, and you have upsales, and you have high ticket things, and you have other webinars and things like that, you should make a lot more than that. You should make five, or six million bucks off of that list to be a hundred percent honest.
All that came from one solitary focus. One thing, the apple a day, it came from every Thursday we do a webinar, Monday through Thursday we fill that webinar, Friday through Sunday we close deals. And that is the fuel. Thatās the business. I just today, right before I left the office, I went on Thursdays, for me I do mine at noon, from noon until 2 oāclock, I put on recurring, and said every Thursday from now until the end of time Iām doing a webinar. Some people say, āWell do I do a new webinar every single week?ā No, itās the exact same webinar. āWell Russell, shouldnāt I do it automated?ā No, you shouldnāt, maybe someday, but right now youāre going to do it live.
Iāve done my Funnel Hacks webinar at least thirty, maybe forty times live, and Iām going to do it live every Thursday next year that I am in the office. I will automate it the days Iām not there, but Iām going to do it live.
A couple reasons why. Why would you do it live? Itās the same pitch Russell, itās probably word for word, and it is at this point. This is the reason why: On Thursdays when Iām doing a live webinar, guess what happens? Everyone is focused on this live webinar. Support staffās ready, weāve got people answering chat, tech guys are watching everything making sure that everythingās working. Weāve got everyoneās focus and attention on this one event thatās happening. Guess what happens when you focus on something? Itās really weird. Whatever you focus on will grow. If you focus on how many leads a day you get, that will grow. If you focus how many webinar registrations you get each week, thatāll grow. If you focus how much money you want, itāll grow. If you focus how much weight you want to lose, itāll grow, or youāll lose. Whatever it is on that side.
Thereās this weird thing that whatever we focus on grows, so hey, letās focus on that, and itāll grow, and get better. We focus, everyone focuses. Thursday, this is sales day. This is the day we all focus on selling, okay. Monday through Thursday is marketing, Thursday is sales, and the rest of it is follow up. If you do that, you guys, thatās the prescription for an amazing business next year.
I was talking to Liz Benny, and I told her, I said, āLiz, Iāve seen you when you were running the webinar model consistently, you have the right numbers. Everything was workingā. I told her, I was like, āI think that you can do 5 or 6 or 7 million dollarsā, I have a hundred percent faith she can do it. I know she can, and she knows she can, and sheās going to. Guess what sheās doing? Sheās coming back to the same model, going back to basics, all of us. Iām doing it, my entire Inner Circleās doing it, Iām going to be sending this podcast to everyone and forcing them to listen to it because this is the basics. Again, if my son was trying it, Iād say āSon, that is the basicsā. Thatās what weāre focusing on, and if we all do that collectively, weāll change the world in our own little ways.
Thatās what Iām doing, I hope you guys follow suit. Iām excited, and I hope youāre excited, and itās going to be a lot of fun. I want to warn you, thereās going to be some ups and downs. Sometimes Facebookās going to kick you off. Sometimes other ad networks wonāt work anymore. Sometimes you get crap leads. Sometimes your JV partners will screw you over. Sometimes no one will show up to your webinar. Sometimes the close rate wonāt work. Sometimes GoToWebinar will drop you, or webinar jam, or things are going to happen, and itās going to be frustrating and annoying and lame and hard, and youāre going to be discouraged.
Every time you get discouraged, I want you to think about the apple a day, and think about, Iāve got to come back. This is the focus, and every single week Iām going to get better, Iām going to get better, Iām going to get better. Maybe the first week Iām going to get ten people to register. Next week I get thirty. Next week I get fifty, and if I make that my focus, whatever we focus on, what happens? It grows. Weāre going to start focusing on that, and whatās going to happen in the next 12 months is your business and your life will be transformed. It canāt not be, and the lives of the people youāre serving will be transformed.
You say, Russell, this is cool, but I canāt afford to buy Facebook ads right now. I donāt care if you canāt buy Facebook ads, go spam Facebook, okay. Thereās a lot of ways to get traffic for free. Go out there and do it. Write blog posts, promote them, go talk to people, do joint ventures. Thereās other ways to do it, and if your excuse is that I canāt do it because my Facebook account got shut down. I canāt do it because I donāt know any JV partners. I canāt do it because, fill in whatever excuse you want, thatās all those things are excuses. Thereās a lot of people with a lot of good excuses out there, but the ones who donāt have excuses, and just think, how can I figure this out? They focus on it. Itās weird. What happens when you focus again? You get things done. It starts to grow. Start focusing on, what else can I do? Iām broke, I canāt buy Facebook ads, what else can I do?
I just saw my man Ryan from Hardcore Closer just been watching. He joined Inner Circle a while ago. Iāve been watching him. Just been crazy impressed with him, all the stuff heās doing, and just grateful he joined because I have a chance to see this glimpse of what heās doing and itās just been amazing. Iām watching him do these blog posts, and heās getting hundreds of thousands of millions people reading these blog posts, and itās just ā¦ He focuses on that and it grows. I saw him post the other day how his goal of the first of the year is to get 100 thousand visitors a month, and I think now heās getting 100 thousand visitors a week, or something crazy like that. Itās what you focus on grows, and heās doing that through free traffic, and he started making money, and then he started spending his money on Facebook to boost those posts, and thatās the model. Thatās how it all works.
Anyway, I hope that all makes perfect sense to you. I hope that gets you excited. I hope that it inspires you because thatās the model, my friends. Thatās what weāre focusing on here. Thatās how weāre going to take our company from 8 figures to 9 figures and beyond. Thatās how you should be taking it from 6 to 7, from 7 to 8, from 5 to 6, from 0 to 5. Itās the model. Itās what works. Itās whatās working today, and thereās nothing else you should be focusing on, I donāt think.
There you go. Youāve got it on a silver platter now, on a napkin, you have it in front of you. You just gotta pick it up and run with it, and if you do then I only want you to send me 10 percent of what you make. Iām just joking. All I want you to do is serve other people. Help other people, get your message out there, and hopefully youāll tell people about Click Funnels along the way because we love it, and it keeps getting better every single day. Thanks everybody. Iām almost home. Iām going to bounce, and have an amazing night, or day whenever youāre listening to this, and Iāll talk to you guys all again soon. Bye everybody.
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How I structured my 25 minute periscope to close $150,000 in sales and win my own cryo-chamber.
On this episode Russell shares his experience with using The Perfect Webinar Script on Periscope and Facebook Mentions, and made almost $200K.
Here are a couple of cool things in todayās episode:
Why Russell decided to use The Perfect Webinar Script and Periscope to promote a product and ended up making nearly $200,000. And how it also helped Russell win a CryosaunaSo listen below to hear how Russell used The Perfect Webinar Script and Periscope to make an insane amount of money.
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Hey, everyone. This is Russell Brunson, and welcome to a rainy Marketing in Your Car. Hey, everyone, I hope youāre doing awesome. Iām actually pretty happy right now that my voice is mostly here. I teach a Sunday school class, and yesterday I couldnāt even ā¦ I kept trying to talk and my voice is like peeking out. It sounded like I was a 15-year-old teenage boy with my voice cracking all the time, so today itās doing alright. Iāve been up for a few hours. I already had lifting and wrestling practice, which was awesome and amazing. Now, Iām heading to the office for a little bit. But this week, itās our Christmas week, so I canāt work too hard because Iāve got to play with my kids too, but I do have some big things that weāve got to get out of the way and get done.
I wanted to share with you guys kind of a unique win that happened this weekend that was ā¦ It was kind of unexpected. I hope that everyone starts funnel hacking this and copying this because it was really, really cool. As you guys know, and as Iāve been preaching for the last few months now, my thoughts on Periscope, and Facebook mentions, and all those kinds of platforms, right? Weāve been trying to slowly and organically grow our audience, and make it bigger and better each time. Itās been pretty cool. Last week, Mike Filsaime was launching EverWebinar, which is an automated webinar platform.
Itās kind of this weird thing. We didnāt want to promote it because we have our own automated webinar platform, but heās also our number one affiliate, and his software is really, really good. It was kind of this thing finally we decided last minute, āYeah, weāre going to help promote this, but weāve got to do it in a way thatās different and cool and help people understand.ā Yes, ClickFunnels has automated webinar software, but this is kind of like if you want to take that concept deep. This software does a lot more then what we offer, to be honest. Thatās kind of what the promotion was.
We started the promotion, and made a really good bonus offer, and it didnāt sell very well. I think we sold like 30 the first day, and it was like 10 the second day, and then like 1 or 2 after that. I was like āHuh. Well, that sucks.ā We tried to help him out, and I was just like, āAh, itās not really working.ā I think the biggest problem they had was theyāre selling automated webinar software, but they didnāt do a webinar to sell it, which I thought was kind of strange. I thought, āIām just going to do my own webinar,ā because I think thatās a better way to do it.
Last Saturday, so a little over a week ago, I started scripting out a webinar. I had it on paper, but I actually didnāt get to the slides. Last week ended up being crazy, all these things I was trying to get done, so I never had time to do the webinar. It comes to Thursday, and Mikeās like, āHey, youāre in the lead, but these other dudes are catching up to you. And you should promote it again.ā I was like āOh crap. I was going to do a webinar, but I didnāt.ā I was just like, āI donāt think anyone else is going to buy it based on how I was doing it.ā Then I had this epiphany. It was like angels from heaven were singing and they said, āWhy donāt you do the Perfect Webinar live on Periscope and Facebook Mentions? That way you donāt have to create PowerPoint slides.ā I was like āSweet!ā Because I know the pitch, I know what I wanted to put in there.
I was like, āI donāt think people are going to spend 90 minutes on Periscope, but maybe I can do a condensed version.ā So I got out my white board, I wrote out the one thing, wrote out the 3 secrets. I have these cool white boards that slide over, so I slide it over, and the second white board I built out the stack. I had the stack, and then I got these white pieces of paper to kind of cover up the stack, and I covered it up. That was all my prep. I opened up Periscope, opened up Facebook Mentions, and I started talking, and I did a 25 minute version live of the Perfect Webinar. It was awesome. I did it in front of the white board, and I slide it over, and I showed the stack. I pulled the papers off each one and did the whole thing exactly the way I show everyone.
I scripted it out to go over the 3 core belief patterns, and I followed it to a T. We did that. Whatās crazy is I used the one ā¦ Iām using terminology from the Perfect Webinar script, so if you donāt have it yet, go to perfectwebinarsecrets.com and go get it. Itās 5 bucks. I used the one thing as the title in my Periscope and my Facebook Mention, which worked really good. We got a lot of people on. I did the whole pitch. I think we had 3,000 people live between Periscope and Facebook Mentions who saw me do the 25 minute pitch, which was crazy. How often do you get 3,000 people live on a webinar? Let alone with the click of a button, with no advanced notice. I did that, and then as soon as it was done, John, on my team started promoting the Facebook version because it was on Facebook. He started blowing it up. Within 3 days, I think, we had 30,000 people had seen that video, which was crazy. The crazier thing is that from that we sold 160 copies the next day of Ever Webinar and the day after that we sold 78 more copies. It was crazy.
We became the number one selling affiliate. My affiliate commissions jumped to well over $100,000, and I won a $50,000 prize. Thatās not counting re-bills and stuff like that. When all said and done we made $200,000 off of 1 Periscope, Facebook Mentions where I just used the perfect webinar. It was amazing. I hope you guys listen to that, and I hope you take it to heart because it gives you the ability just to test, really quick, a webinar offer and see if itās going to work. I wish I would have done that before I created some other webinars that didnāt work. It would have saved me a lot of time.
My guess is you will see me over the next upcoming months, once or twice a month probably, doing a micro Perfect Webinar pitch on Periscope and Facebook Mentions. Because if you can make that much money, that quick, why not just do it, and why not do it every once in a while? Thatās kind of what happened. It was kind of fun. If you havenāt seen it yet, if you go to blog.dotcomsecrets.com, thatās where we store them all. If you go to marketingquickiesshow.com, theyāll be listed there too. I think the title is something like āHow to Make an Extra Seven Figures Next Year Using this Webinar Model,ā or āHow to Make at Least Seven Figures Next Year Using this Proven Webinar Model,ā or something like that. If you search for that, you can see the video, and just see me do the pitch, and all that kind of stuff.
This is the best part. For those of you guys who know anything about bio-hacking, or doing weird stuff to try to increase your awesomeness. One of the coolest bio-hacking things you can do is a cryo therapy unit. Tony Robins has one in his house, Dave Asprey has one in his house, and then usually most people have to go and travel to go find one. Thereās one dude in Boise thatās got one in his clinic. Iāve always wanted one, and Iāve been begging my wife, and she keeps telling me, āNo because itās ridiculous. Itās way more money then you should spend on something stupid like that.ā I donāt really have an ideal spot in our house. Well, I kind of do, but anyway ā¦ The affiliate prize was $50,000 towards the BMW of your choice. I donāt really want a BMW, but I do want a cryo unit, which happens to be exactly $50,000.
I emailed Filsaime and Iām like, āHey, man. If I win can you buy me a cryo chamber, or whatever you call them, instead of a BMW?ā He said, āYes.ā I actually won a cryo unit from doing the Perfect Webinar on a thing, which is freaking amazing. Now, Iāve just got to convince my wife that I need to remodel one of our bathrooms and turn it into a cryo chamber, so thatās the next challenge. If I can close that deal I will have one in my house.
Anyway, Iām kind of excited as you can tell. My voice, as you can hear, is starting to fall away. If you guys made it to the end of this I apologize my voice is going, but I hope that gives you an idea. Donāt forget, you guys, thereās a lot of ways you can pitch. This whole game is about building audiences and then figuring out how to convert those people. I feel like we stumbled upon something really cool with growing our audiences like weāve been doing, and then using this as a mechanism to convert those people into sales. Pretty exciting. Hope you guys get some value from this, and I hope you guys try it. If try it let me know. Post the video on Facebook afterwards and tag me, and Iāll check it out. I want to see it. We have to think of a cool name. Should we call it the Perfect Periscope, or the Perfect Blab, or the Perfect ā¦ I donāt know. Weāll figure out a cool name for it for anyone else who does it.
Anyway, there you go you guys. I hope you guys can use that. If youāre ever in Boise and you want to come my cryo chamber, if I have it, youāre welcome to come. Iām just joking. My wife probably wouldnāt want you to come to my house. Not because itās you, just because itās those weird people on the internet. You know what I mean. Anyway, Iām going to stop before I get in any trouble. I appreciate you guys. Have an amazing day and weāll talk to you guys all again soon. Bye!
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Check out this case study of what happened when we applied these two simple words.
On todayās episode Russell talks about the two magic words that made Russell more money than anything else. He also shares why those two words are so powerful.
Here are some cool things to listen for in this episode:
Learn what two words have helped Russell in his business and how he is trying to figure out how to use it in more aspects of his life. Why Russell stopped selling Ignite and now is only focusing on Inner Circle And how Russell used those two magic words to sell spots in the Inner Circle.So listen below to hear how Russell used urgency and scarcity to make a ton of money.
---Transcript---
Hey, good morning everybody. This is Russell Brunson, and welcome to Marketing In Your Car, everyone. Today is the day Iām going to talk about two of my favorite words. These two words have made me more money, than I think, pretty much anything in the history of my life. If you could learn these two words, itās done, thatās all you need.
Well, thatās not true. Youāve got to have a good offer, good product, good reputation, good brand, all the things you got to do it right. If you have all those and you want to turn that into money, the two magic words are, you ready for it? Number one is āurgency,ā and number two is āscarcity.ā Thatās it. If you can have those two things, along with an amazing offer in front of the right audience, itās game over.
Hereās the back story. Last January, so a year ago, itās not quite January yet but almost, Vince Palko from Adtoons.com, super cool dude, heās the inventor of the hand sketched doodle video. Anyway, he messaged me, āHey man, what are your goals for next year?ā Iām like, āWhy?ā He said, āIāll make you a cool gift.ā I wrote down about a handful of goals and sent them over to him and he ended up sketching this amazingā¦ itās awesome, itās just the coolest thing, itās like this huge picture with all my goals drawn out in cartoon format and this really progression between, it was amazing.
He does that if you go to AdToons.com and message him, āHey Vince, hereās a million bucks please draw my visions so they can become true,ā and heāll do it. He did that and sent it to me and I got it blown up and I put it on my wall and itās just been there. I didnāt even think about it at the time but itās a year ago, my goal was only work close with 100 entrepreneurs in my Inner Circle, thatās what I said.
At the time back then I think we only had 25 people in the Inner Circle, and itās $25,000.00 a piece and to get a 100 I think that would be pretty awesome, but it was outside my reality, but it was a goal I put up there. Then fast forward over the last 12 months we have our Ignite program at $12,000.00 and our Inner Circle at $25,000.00. Weāve be selling both of those and itās been doing well. Obviously a lot of people are going to the Ignite program. I think we sold 180 or so people into Ignite and Inner Circle kept growing as well. Itās been interesting, as Inner Circle has been moving forward itās exponentially been growing, I think thatās the right word, where it keeps getting bigger faster. I think that we do a really good job with that. Iām really proud of it. Then people find out and then more people find out and itās just kind of growing organically really quickly.
About a month ago I was looking at it. Inner Circle has grown actually faster than the Ignite program which is interesting because itās more than twice as much money. The people in the Inner Circle are honestly my dream clients. Most of them have some amazing things happening. They just need some directional things, or feedback or bounce back ideas and just cool stuff like that where itās awesome.
I had this idea and I was actually looking at my sketch with Vince and I saw it said, āWork closely with 100 people.ā I think right now Iām working close with the 50 or 60 that are Inner Circle and then a little bit further distance with Ignite and then everything weāre doing. I was like, āWhat if we just shut down everything except for the Inner Circle and just focus on getting 100 people in there and I just really close with those 100 people, and if someone leaves and a spot opens we can refill but just actually close it down. Say thereās a 100 spots and when theyāre gone, theyāre gone and just kind of do that.ā
It took a little while to get all the pieces in place so that we wouldnāt drop any balls and we can continue to service all the people who had bought Ignite up to this point. A few weeks ago we stopped selling Ignite, no more selling Ignite. Weāre servicing those who are in but we are not selling anymore. Letās just focus on Inner Circle. If weāre going to get 100 people, then howās it going to work? There are some mastermind groups where they have 100 people in itās like stupid, itās like going to a seminar. I didnāt want that. Our groups can facilitate about 35, 35 is kind of high, even 32-33 is about perfect in a group. Iām basically going to have to have 3 group, if we do 3 groups of 33.3, so somebody is going to be chopped into thirds, Iām just kidding. If we do that it will work, so we went and we actually booked all the hotel rooms for the year, and everything is kind of finalized.
Iām like, okay cool, now we need to get, I think at that time weāre about 65 or 70 people in the Inner Circle so we need to get 25 more people. All the guys on my team are like, āyou realize it took us almost a whole year to fill up 2 groups and a lot of work.ā I was like, āI think we can fill up the last group though in December.ā Theyāre like, āThatās not possible, December is the worst month for sales and all these kind of things.ā I was, āYeah, I think we can.ā
On Monday I sent out an email that basically said, āThis is how many spots are left, we are only having 100 people in when theyāre gone, theyāre gone.ā I used those 2 magic words. I used āurgencyā and I used āscarcity.ā They were true urgency and true scarcity. Whatās happened since then has been insane, itās been literally insane. Weāve had almost 200 applications. Iāve only got 2 guys who are doing the phone calls, they canāt even keep up with it. After you apply, if youāve gone though my high ticket training, you know the big focus is after someone applies, try to get them to inbound call you. Weāve had I think like 30 people leave voice messages from inbound calls like begging us to call them back as quick as we can. Our guys are as fast as they can calling people and making sure theyāre qualified because we have a high standard in the group. If they are, then signing then up.
Itās crazy, itās like every hour yesterday I get a message, boom Russell, so and so just joined Inner Circle, boom Russell so and so just joined Inner Circle, just going boom, boom, boom, boom and it looks like weāre probably going to sell out all the last, and I canāt remember it was like 22 or 23 spots as of Monday. I think now weāre down to like 17 or 16, I donāt know, but I think weāre going to sell them out before the end of the year which is crazy. That should have taken almost a year to fill up but instead we did a couple of days because of 2 magic words, āurgencyā and āscarcity.ā
I look at webinars we do and the different between webinar that does good and a webinar that does amazing is 2 magic words, āurgencyā and āscarcity.ā The better your urgency and the better your scarcity on your pitch the better itās going to do. We used to do a webinar on Thursday, and we do replays Friday, Saturday and then we kind of end it and then Monday weād start the process over again. A little while ago we started adding in urgency and scarcity on the last day, saying, āHey the replay really is coming down tonight, so go and watch it,ā and then like 6 hours before we pull it down say, āOkay 6 hours and then weāre pulling it down.ā Whatās interesting is that last 6 hour call, Iād send 2 emails on Sunday, one Sunday morning and then one Sunday 6 hours before we pull it down. Whatās crazy is that 6 hour warning email where Iām applying urgency and scarcity typically makes as much money as the live webinar does which is crazy, just nuts, it doesnāt make any sense.
Anyway, Iām smiling today just thinking about how can I apply urgency and scarcity in more spots in all aspect of my life. How can I apply that to get my kids to do stuff and get things done. How can apply to force myself to get things done. How can I to get my employees to do things, my team and other things like that. Those 2 things are amazing. Try to figure out ā¦ Oops excuse me, I just honked the horn, I hope the person in front of me is not upset. Anyway, trying to figure out how do we create cool bonus structures or cool promotional things with affiliates, how can we do that.
I remember when we did the DotComSecrets Book launch, I think in the first week we were paying out 40 percent commission to the whole Funnel and the second week we transitioned to $20 per book and then we had a countdown. Then at, whatever day it was, Thursday at midnight when we closed the contest down it went back to 40 percent commission. We had this big urgency and scarcity, every book you give away for the next 24 hours, 12 hours, 3 hours youād be getting 20 bucks as opposed to the other thing and people went crazy.
Anyway, those are my 2 favorite words. Iām not a tattoo guy but if I was Iād tattoo those to my forehead or my arm or I donāt know maybe Iād get one of those sweet, I donāt know what itās called, barb wire chains around my bicep that would say, āurgency and scarcityā weaved into the barb wire, that would be pretty sweet, right? No, just kidding. Anyway. Iām such a dork. All right guys, well, I better stop before I embarrass myself anymore but think through those 2 words, urgency and scarcity. Figure out how you can apply them to all aspect of your business and your life because they are magic. Itās amazing. You can move mountains if youāve got urgency and scarcity. Without them people just arenāt inspired to take action.
In fact, last night there was a dude who applied for the Inner Circle about a year ago and heās what we call, this is probably politically incorrect term, but we call him a stroker, somebody who comes in, they call, they ask a lot of questions, they listen to the whole thing and theyāre trying to see how the process works and trying to get information and theyāre not really buyers. We call them strokers for whatever reason. This guy, a year ago stroked us and went through the whole process which at the end of it it was kind of annoying because is was like eh. I knew he had the money, I knew he wanted to be in it, but it was just like he didnāt have whatever else to push him over the edge.
Apparently he applied on Monday and then again on Tuesday and on Wednesday because last night I was going to bed, and on Skype there was like 10 messages from him, all in caps, āRussell Iām trying to get in Inner Circle, no oneās calling back, Russell let me in, I need to get in before itās ā¦ā like freaking out, I was like, āThis dude a year ago went through the process and didnāt get involved for whatever reason has been sitting for a year, but now that weāve got some urgency and scarcity in place, now not only is he reapplying, he is flipping out, Skyping me trying to get in. Those are good signs? There you go, youāve urgency and scarcity. Have some fun with them. Actually thatās your Christmas gift from me for this year, so Merry Christmas. Urgency and scarcity from Russell. Hope you love them. All right guys, Iām out of here. Weāll talk to you guys soon. Goodbye and have an amazing day.
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How to become more by increasing what you expect from yourself each day.
On todayās episode Russell tells a story about a guy from some Tony Robbinsā events and why he expected more from himself and how that made his story is so inspiring. He also talks about how wresting helped Russell expect more from himself.
Here are 3 cool things to listen for in this episode:
People expect a lot of you, but what do you expect from yourself? Why the more you expect out of yourself, the more successful you will be. Why letting yourself off the hook is not always a good idea.So listen below to find out why you should expect more out of yourself in order to be successful.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to a snowy marketing in your car. All right, all right, so weāve got snow out here in Boise Idaho and itās beautiful. Itās supposed to snow for the next three days, so Iām hoping we just get dumped on because it would be really fun to take a day or two off with the kids and just do snowball fights, and snow forts, and all of that fun stuff. Cross your fingers that we get dumped on for a little bit here. I just wanted to jump in real quick because I just listened to a podcast and someone said something and it sparked something and I wanted to jump in here. It has to do with what you expect from yourself. We have all sorts of people in our lives that have expectations on us, right? Our wives expect us to do things, our kids, our co-workers, our employees, our parents, our friends, our brothers and sisters, everyone expects things out of us, right? Thatās one thing.
Iām curious, what do you expect out of yourself? We were at a Tony Robins event and if youāve ever been to UPW thereās this little, not little. Thereās this guy, heās a little shorter, but like a stocky, bald dude, whoās always on Toby Robins security, and at every UPW. If you ever go youāll see him, heās usually one of front guys in the front. Heās always standing there flexing, making sure nobody gets to Tony. Anyway, the last day when Tony sells Business Mastery, usually this guy will get up and tell the story, and how basically when he was growing up ā¦ I canāt remember how bad his life was but he went to a Tony Robins event, it changed him. He started just going to every Tony Robins event and just trying to just be there all the time, and be around it, and talked about how it changed his life from being this homeless kid to being a multi millionaire, and all of these things, it was just a really inspiring story.
Afterwards we pulled him aside and we were just talking to him, me and four or five of our friends, we were just talking to him and the dude was like oh, so motivational, I just wanted to hire him just to come yell at me once a week. He was talking, and one thing he said that was interesting is we asked like, āWhat made the difference. Why do you come and work for Tony for free five times a year, and why do you do all of this stuff?ā He said, āWhere I grew up from nobody expected much from me, so I didnāt do much. When I came here,ā heās like, āEverybody expected a lot out of me.ā Heās like, āThe reason why Iām so successful now, I expect more out of myself than anyone can imagine.ā I remember thinking about that like, thatās the driving force. What do you expect out of yourself? You think about why we get depressed in life, or why we have issues, or whatever it might be, I think itās usually because we expect something out of ourselves and we donāt do it.
I look at the things in my life that I really struggle with and that cause me pain, and almost all of them are associated with this is what I expect from myself, and this is what Iām doing. Itās like when you were a kid and your dad is ā¦ you do something really, really bad and youāre expecting him to beat you and youāre preparing for a whooping, and then he comes in and he just looks at you and shakes his head and says, āI expected a lot more out of you,ā and walks away. Youāre like, āOh, daggers in the heart. That was way worse, why didnāt you just beat me? I could have handled that.ā I think thatās a big thing, and Iām curious for you right now, and everyone listening is in different parts of their life, different times, different seasons, and different parts of their business as well. Iām curious, what do you expect out of yourself?
People always ask, āRussell how do you get so much stuff done? How do you blah, blah, blah,ā all of these things. I donāt feel like I do that much but I feel like I expect a lot out of myself, because of that I donāt sleep in, in the morning, I donāt go to bed early at night, when Iām at the office I donāt goof off, Iām not surfing Facebook and if itās not making me money, if Iām not helping someone, I expect so much out of myself that I donāt, I just keep working, I keep moving forward because I expect it out of myself. I look at one of my favorite coaching clients from the last year and a half is Liz Benny, you guys have heard me talk a lot about her. People ask me, āWhat was different about Liz? How come she was able to grow so fast?ā
The reality, if you listen to the Voxer messages she sends me, I donāt know anyone that expects more out of themselves than her. She is always on herself, which is part ā¦ Iām like man, youāre doing awesome, lighten up on yourself. Thatās why sheās so successful, she expects so much out of herself. She always says, āThe Liz Benny that I am is not this, I am here, I need to be here, I need to get there. I expect so much out of myself.ā I think that sometimes we just let ourselves off the hook. If youāre struggling, it might be because youāre letting yourself off the hook. I donāt know, it might not be, thereās life circumstances, thereās things. Even when I expect a lot of myself we still had issues and headaches, things that come up so I get that, thatās a real thing. If youāre not progressing, and not progressing your own life, your clients lives in the way that you want, I wonder if thatās the issue. I wonder if youāre not expecting as much, enough out of yourself.
Iām just going to put it out there, and I may be wrong, I donāt know. If someone was to ask me now thinking back on it like, āRussell why are you having so much success?ā Thereās a million external forces that have made it, thereās so many. My partners, my employees, and my friends, people that have made this happen, right? Internally for me itās because I expect so much out of myself, thatās it. I woke up this morning excited to get to work because I expect so much, and I want to do so much, I want to help, and serve, and change, and I canāt do that without it.
Anyway I just kind of wanted to throw that out there today, again I was listening to a podcast and that just popped into my head, and thought I would share it and hopefully you get some value out of it. Yeah, itās interesting, I think the same thing was true when I was a wrestler. My Junior year I was the state champ, and the next year there was a national tournament, you had to be a Senior and a state champ to go to so I was like, āOkay, Iām going to go,ā and I expected that I would be an all American. That was what I expected out of myself. My Senior year the state tournament I lost to this punk kid whoās not very good in just a really bad match. I ended up taking third place in state that year, my Senior year. I won it my Junior year and third my Senior year and I was destroyed, it ruined my self image. Everything that I was disappeared that day and I was so mad, but I expected so much out of myself and I was like, āNo, Iām an all American. I know that already, thatās not something thatās up for debate just because I lost this match.ā
I was so mad and I remember we had two months before the national tournament and as like Russell right now is not an all American but I am one, I know that, thatās what I expect from myself, and thatās what I need to get. For the next two months we went crazy, I was working out on average ā¦ I remember one time when Dan Gable, when heās training for the Olympics was working out for seven hours a day, that was the standard I set for myself. I need to work out at least seven hours a day, so Iād lift, Iād go to my high school workout, then Iād try to find another high school close to me that had guys that were also training for the national tournament. Iād travel there, so I had to do two to three wrestling practices a day.
During that time, that two month period of time, I went from being a good wrestler to being a great wrestler, I went to national tournament and because I had won the state tournament my Junior year I qualified, but I was probably one of the only dudes in the room who didnāt win the state tournament that year. Came in, and because I expected so much out of myself over that two month period of time I came in and in a tournament that I think prior I would have done alright in, I donāt think I would have placed in it, you walk in and the bracket has eighty six state champs in it. I came in and I beat almost everyone, I beat a two time state champ, I beat a three time state champ, I beat all of these people and I actually made it to the finals. The finals I lost by two points from a kid from New York.
I made the national finals, I took second place in the country, I became an all American, and it wasnāt something I was surprised about, I expected that out of myself, but I wasnāt there at the state tournament. It took that loss and that setback, which we all have in life, it took that kick in the nuts, whatever you want to call it, that took me back, for me to really step up and say, āLook, this is what I expect from myself and I need to achieve it all costs.ā I did in that situation, anyway, I hope that helps. I know that again everyoneās in different times in life, you may have just lost your state tournament, figuratively speaking, or you may be on the two month process where youāre trying to become who you know you need to become, and maybe you just placed, and maybe you became an all American and now youāre kind of figuring out the next step.
Wherever youāre at, the more you expect from yourself the more youāre going to achieve. Yeah, thatās it for today, hope that helps. All right Iām at the office, itās snowing, and actually I have to go to head shots today so Iām just grabbing my juice, weāre on the juice fast still, and Iām headed in, headed back to get my head shots then I got a webinar today. Thatās my plan, appreciate you guys, have an amazing day, and weāll talk soon.
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It looks like my email yesterday struck a chord with a few of youā¦
On this episode Russell talks about his juicing diet that he and his team are doing for one of his Inner Circle members. He also talks about why he has decided to shut down his Ignite Program.
Here are a few things to listen for in todayās episode:
Russell explains why he is shutting down his Ignite program. Why he is only focusing on his Inner Circle program and how many people he is letting join. And how you can sign up to be a part of the Inner Circle and why you should.So listen below to find out how you can be a part of Russellās Inner Circle.
---Transcript---
Hey, everybody. This is Russell Brunson, and welcome to āMarketing in Your Car.ā All right, everybody. Hope youāre having an amazing day today. Iām heading in to the office and we have sun shining. Itās beautiful. I think itās still cold, but the sunās up, so it makes you feel like youāre ā¦ Makes you feel better, so thatās exciting.
Anyway, Iām really excited for today. We actually started a company-wide juice fast yesterday, so one of our ā¦ We have a new person named G from over in London. When I was in London I met her, and then she joined the Inner Circle, and sheās working on a juice cleanse product and a bunch of stuff like that.
I was like, āBasically, we needed some results,ā and sheās like, āWell, Iāve got a lot of people Iāve done it for, but I donāt have any videos.ā Iām like, āAll right. Iām going to drop everything on this side. Iām going to get my entire company to do it, and weāre going to become your testimonials.ā Itās kind of cool. Everyone, this week, is on a week-long juice fast and documenting the process and creating cool video content for her, for her new upcoming launch, which will be fun.
Just one of the fun things we do for our Inner Circle members thatās cool. Anyway, day one was actually really fun. It was interesting. I do weird stuff all the time, as you guys know if youāve listened to this podcast for any amount of time. Iām drinking and eating and trying all sorts of weird stuff. I actually really enjoy juicing.
When I juice, typically itās hardcore. I donāt put any fruits or berries or those wussy things that make them taste good. I just go straight for the hardcore. Iām using cucumber, fennel, celery, and some lime for some taste and thatās what I drink. Most people think itās disgusting but I love it. Itās glowing green, so you drink it ā¦ I feel like Iām drinking ooze from Ninja Turtles. I feel my whole body just, boom, exploding with alkalinity and power and energy.
Yeah, it doesnāt taste that good. It doesnāt taste bad, and in fact I like it a lot. Iāve become very accustomed to that, so I like it. If I give that to the average person the first time, theyād just be like ā¦ Itās like itās a kick in the face or something. Is someone honking at me? I donāt even know. Anyway, thatās what weāre ā¦ I feel like someoneās honking at me but I canāt figure out who. I like pretty strange stuff. My taste buds are acquired to weirdness because of it.
Most of them arenāt, so we have this place called Tree City here in Boise and so I paid for a week of juicing, so theyāre going in and we grab ā¦ Basically they give you six bottles of juice you drink all day. Thereās one thatās called the Vitarrific, which is pure greens and ginger and really strong, which I think is awesome, but most everyone in the office is gagging on it and trying to keep it down. Itās pretty funny. Then thereās a coconut one, thereās one called CAB, which is carrot, apple, beet, which is really good. Thereās coconut, thereās almond milk. Anyway, itās really, really good.
Yesterday was fun. I was drinking them thinking it was like drinking candy and most of these guys are dry heaving. Theyāre in the bathroom every five minutes. It was awesome. Anyway, I love putting my team through crazy stuff like that when I can. Thatās what weāre doing over here.
Yesterday I sent out something that got a lot more attention than I thought. A lot of you guys know for the last two or three years weāve been running two coaching programs, our Ignite program and also our Inner Circle program. As theyāve grown way bigger than I ever had initially thought or hoped ā¦ Initially we thought we were going to get maybe fifty people in Ignite and twenty-five in Inner Circle, but itās grown to the point where weāve got almost two hundred in Ignite and Inner Circle now weāre about seventy, which is crazy.
The other thing Iām looking at is how much time itās taking from me, and itās just been really hard as it keeps on growing. My thought was, āDo we keep growing it? Do I shift focus from other things to just keep expanding this, or do we change it and shrink it?ā With ClickFunnels growing as amazingly as it has, it doesnāt make sense for me to keep adding more things on that side.
We actually, yesterday, announced that weāre shutting down our Ignite program. Everyone whoās in, weāre going to continue to fulfill over the next twelve months of their contract. Weāre just not allowing anybody new into the Ignite program. Thatās happened on that side, which means those hundred and eighty people, thereās nowhere else for them to go now.
On the Inner Circle side, again, weāre at seventy-something people. I thought, āYou know what? I think realistically I could run three groups.ā I really enjoy running those groups. Itās the coolest entrepreneurs. People get such big results. Everyone whoās in those groups are doers who are having success. We basically got two and almost two and a half groups filled up.
I sent an e-mail yesterday saying when the third groupās filled, itās done. Iām locking the doors, and the only way weāll ever let people into the Inner Circle again is if someone drops out. As you guys probably know, itās not a cheap program. Itās twenty-five grand a year. Whatās cool is that most of our people, after the yearās up, have been re-signing up, which just makes me feel awesome, obviously.
Iāve been trying my best to serve everyone at the best level I can and it just means a lot to me when people do come back. Thatās whatās been happening. Yesterday I sent an e-mail saying I think itās seventy-four are filled, so that means thereās twenty-six spots left. Within an hour we had over a hundred applications, which was awesome. Randy and Derek on my side are going like crazy today, trying to get back to everyone and get in touch with them. Iām pretty sure those spots are going to sell out really, really quick.
If youāre listening to this, listening today and youāre interested, this is the last shot. Every year I join a Mastermind group. You need to be in one. Ideally you should be in mine if you can. I hate to be ā¦ Obviously Iām biased, but Iāve been in probably eight or nine different groups and ours is by far the best, for a couple reasons.
First off, the facilitatorās pretty sweet. I know him, heās a good guy. Second off, just the quality people we have has been amazing. Itās such a huge honor for me that that is the group weāve put together. It gives you guys, if youāre in there, the ability to be surrounded with just amazing, amazing people.
Other masterminds that Iāve been in, usually I come in and Iām the smartest dude in the room, which I hate that, because itās just ā¦ I feel like Iām the one facilitating the whole time, where this time, in our groups, I honestly feel ā¦ Thereās times I sit back and Iām like, āI canāt believe Iām getting paid to be part of this, just to be in this room. Iām learning so much from everybody else.ā Itās just a huge honor for me.
If youāre going to be in one ā¦ Again, everyone should be in at least one a year, otherwise youāre crazy. If you want to be in ours, nowās the time to get in there. All you have to do is go to RussellBrunson.com. Yep, I changed it over to RussellBrunson.com, so that when people ask ā¦ I was always telling them this long URL before. Now, if youāre interested, go to RussellBrunson.com and you can apply there. I would apply in ā¦ Thereās a phone number on the thank you page. If youāre serious, call that number, because they got insane amounts of apps.
If youāre listening to this six months or a year down the road, I would still go through the process, even if weāre sold out. I might guess that each month, one or two spots will open up for people who have ā¦ Their yearās up and for whatever reason they donāt renew. The only way to get in is to be on that waiting list. Thatād be the other thing, if youāre later on down the road. Thatās whatās happening.
Itās interesting. I look at my business, my life. I reallyā¦ The only thing that I want to be doing is obviously ClickFunnels, I want to focus eighty percent of my time there. I want to work really close with a hundred entrepreneurs, which is the Inner Circle. Then I want to be working on my own little things. Thatās what Iām doing now and itās pretty exciting. Anyway, Iām definitely, definitely excited for it. Iām excited to meet the last twenty-six people who enter into the Inner Circle. Our first meetingās coming up in January and itāll just be fun to get to know a new group of people.
Yeah, so Iām excited. We have a couple other really cool announcements coming up. I can tell you guys because itās official now. I canāt remember if I told you guys yet or not, but weāve got the signed contract, weāve paid the down payment. For Funnel Hacking LIVE Event, Marcus Lemonis from āThe Profitā is coming to speak, which is so exciting. Thatās pretty cool. Weāll have more info on that hopefully next week or so. Thatās just something Iām fired up about, as you can tell. Yeah, itās pretty exciting.
With that said, I donāt have too much more for you guys. I just wanted to let you know that thatās whatās happening with my coaching stuff. People were freaking out, like, āAre you really retiring?ā Iām like, āWell, kind of. Not retiring, but retiring from Ignite program, and Inner Circle weāre just locking it down. A hundred people will be in at a time, and thatās it.ā
One of the other Masterminds I joined was supposed to be a small group, and it ended up getting a hundred people. Instead of breaking it up and doing the actual work, they just bundled everyone into one big group. I was at a Mastermind meeting with a hundred people, and Iām like, āYou canāt, in two days, effectively work a hundred people in a group.ā Our sweet spotās about thirty-five people, so thatās basically how we have it broken up.
Thereās three different groups. We meet thirty-five at a time, and we can actually get some work done and do some cool things in that kind of a format. Thatās how we run ours. What else, what else? I think thatās it, you guys. Iām almost at the office. If you havenāt applied yet, go apply. RussellBrunson.com. If youāre already in the Inner Circle, then youāre in. Congratulations. Youāve locked it in. Donāt let your spot slip away to somebody else.
Anyway, thatās about it for today, you guys. Have an amazing day. Iām excited to go try to take over the world in my little way. Hopefully youāre doing the same thing as well, and we will talk again soon. Bye.
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A short lesson Russell learned from his time at spam schoolā¦
On this episode Russell explains why he dabbled in being a spammer and how it went. He also talks about why he no longer makes decisions based on SEO stuff.
Here are 3 fun things to listen for in this episode:
Why Russell used to feel like he was running away from the cops all the time, and it made it hard to sleep at night. How much money Russell paid to go to Spam School, and why it was valuable even though spamming ultimately wasnāt for him. Why Russell says instead of hiring a person over a long period of time to teach you things, you should hire the person who is best at it and suck all the information from them in a really short period of time.So listen below to find out why Russell used to be a spammer, but why he isnāt any more.
---Transcript---
Hey, everyone, this is Russell Brunson, and welcome to another episode of Marketing In Your Car. Hey Everyone, so today is a cold, rainy day in Boise, Idaho. Itās Friday so I got a couple big things trying to get done, and then Iām going to go see ā¦ Iām really excited for this, Rand Fishkin, the CEO and the founder of SEOMoz is actually going to be coming to Boise and speaking which will be cool for a couple reasons. First off, last ā¦ how many years ago? Five or six years ago, maybe longer, I spoke at ClickBank Exchange and Rand was speaking as well which was cool. I felt bad because I had the big stage and then Rand had this little, tiny room. I went in there, and that dude is brilliant, so smart, it was awesome to listen to him and loved it back then. Just been a big fan of their stuff for a long time. Iām excited to go hear him speak, and Iām not sure if heās speaking about SEO stuff or other things, but regardless, itāll be fun to go and get some cool stuff from him.
Itās interesting ā¦ He has a different philosophy on business than mine. I remember a little while ago, reading this huge article he wrote about how they raised all this crazy amounts of money, and all these things, that for me seem ludicrous, some of the worst business decisions in the world yet theyāre having success. Thereās different paths and different things. Itāll be fun, Iām excited to hear what heās got to say and see whatās going down in the SEO world nowadays because itās been a long time since I focused on it. I used to geek-out big time. For a while we had twenty, thirty people all in Peru doing SEO stuff for us and it was awesome. We were getting ranked for all these really difficult terms and it was amazing. We were very, very aggressive and so it was awesome because you could get really cool things to happen fast ā¦ But then the problem was when Google got smarter than us then we started losing everything.
It was this thing where I always felt like I was chasing my own tail. We would go and we would be running, it felt like we were running away from the cops all the time. It felt like, we used to call it ā¦ Iām not going to brag about this, but a little while ago, a few years back, we dabbled a little bit in spamming and trying to learn that game. Itās the same kind of thing, it was hard to sleep at night because it felt likeā¦ we used to call it the āsmash and grabā, where it felt like you were walking in, smashing a window, grabbing a TV and running down the road while the cops are chasing you. Thatās what it always felt like with SEO and with spam. We got away with it for a little bit, but eventually they always catch you, you canāt always get away with it. I hated it, a little while ago, we quit the spamming thing really, really fast.
More so, I wanted to understand the psychology of it so I hired this dude, I was like, āHow much would you charge me to teach me how to spam?ā Heās like, āTwenty-five grand,ā Iām like, āDone.ā I recorded all the sessions, and I remember I called it āSpam Schoolā. It was like eight calls or something like that. Iām like, āOkay, I got Spam School today,ā it was awesome. We got up and running, we had to buy all these servers, and these tunneling servers, and all this intense stuff. I know the process now, and Iām sure itās evolved since we kind of played with it, but back then we were totally geeking out on it and within two weeks of starting the process, I realized I hated it and so we stopped. Iām not a spammer, I was someone who was intrigued spam and dabble, but we gave up pretty quick after those feelings. In SEO we tried a lot longer, probably two or three years. We focused, we built it up, and weād get these rankings for amazing words and the traffic started flowing, flowing, flowing, gone.
I remember we kept making all these huge business decisions based on SEO, and I remember one day, coming to the office and being fed up, and slamming my hand down and said, āWe will never, from this point forward in this company, ever make a business decision based on SEO. Anything that happens from SEO is like a nice gift, but it will not ever be our focus again.ā Thatās been my philosophy for the last three years, and so itāll be fun though to hear whatās happening. I think, if you guys have been listening, we hired Neil Patel a little while ago and flew him out for a day. Paid him twenty-five grand for a day, and learning from other people and I think thereās going to be a time Iāll get back into more and more SEO, just because mostly I think the SEO and social. There used to be a big divide between the two business models, but now that line is blurred or maybe even gone. Thatās why Iām excited, Iām hoping heās going to talk about that today because thatās kind of my understanding and kind of the results weāre starting to see from it, is that itās a blend of social and SEO.
I think if itās not happening now, logically, the only thing that makes sense for SEO is no longer to base stuff on linking because we can spam linking. The only thing itās smart to base it off of is social interaction because thatās harder to fake. Anyway, Iām excited for that. I hope you guys got something out of that, and hopefully the only thing you got out wasnāt that Russellās a spammer. In fact, the lesson I hope you got out of that, and this is really, really important, isā¦ this is key, and I hope you guys all get this, is that you can learn a lot from someone in a really short, finite period of time. I remember a couple times I hired some employees because they were amazing, on paper, and theyād done these amazing things so we hire them, pay them a ton of money and salary, and all these things. What was interesting is they come, in the first thirty to sixty days, they would have all these amazing things that would transform things, and after that they were kind of useless. They use up their bag of tricks and they were gone.
I feel like everyoneās got that. Iāve got that. For some reason, they come inā¦ Iāve got my bag of tricks and things I know how to do to grow a company really, really quickly, but then after that, I donāt have as many things. I think my skill setās a little deeper than most people, but for most consultants, theyāve got a one-trick-pony. They got that thing, and so we learned a while ago, instead of hiring employees who are really good at something, hire the dude whoās the best, but for a short period of time. Have him come and teach you because youāll get ninety percent of the value out of him immediately. Thatās kind of my philosophy, itās like Neil Patel or Iām like, āHey, weāre going to start blogging. Whoās the best blogging dude?ā Boom, Neil Patel, twenty-five K, sucked everything we need out of him, now weāve got a game plan to go run with. Things like that, itās finding out whoās the best and then just buying an hour or a day, or whatever the time.
Last night I was hanging out with one of my buddies, BJ Wright, and we were talking about a site called clarity.fm, and if you havenāt ever heard that site, you should, itās awesome. Itās all these dudes and ladies who are amazing, who you can buy time with them per minute. He was talking about this app he was going to build, and he was like, āHey, this is the dude that launched,ā what was it? That mafia game on Facebook, and the dudeās like two bucks a minute to call, and heās like, āIf you invest a hundred bucks you get thirty minutes of this dudeās time. You can pick his brain on whatever you want.ā Itās just interesting. So, I think my Christmas gift to myself this year is going to beā¦ Iām going to look at the three or four things Iām really focused on in my business.
Obviously weāre a SAS company, so thatās one. Weāre doing growth hacking and stuff like that, so three or four things that Iām focusing on and then go to clarity.fm and find the best one or two people in each of those categories and buy thirty minutes, an hour of their time and just get all their info. Get it all in a condensed, quick, fast period of time, and thatās how you can press decades into days, days into minutes, and itās really, really cool.
Thatās how I learn, people always ask me, āRussell, how do you learn now?ā Itās honestly getting harder and harder. The more you progress in this or any business, the harder it is to get new things. It gets harder. The way that Iām progressing myself, my knowledge base, outside of funnel hacking the crap out of everyone I can because I love watching what they do, even worse than what they say, but number two is that. I hope that is a value to you guys. Give yourself a Christmas present, go to clarity.fm and find someone you want to learn from and buy an hour, and just suck their brain and I think youāll get addicted to it. Youāll find that, again, itās way better than reading a book, just hire the author and be like, āHey, just tell me what I should do. Based on all this stuff you got, like, what would you do in this situation?ā You can get there a lot quicker.
I hope that helps, thatās what Iām going to be doing a lot more of, this upcoming year. Itās pretty amazing how inexpensive you can get some of these peopleās advice and ideas which is cool. Thatās what I got for you guys today. Hopefully you got some good out of it besides Russell used to be a spammer, other than that, I appreciate you guys. Oh man, this is going to be transcribed, so I better be careful what I say. **Note: Russell is not a spammer.
If you want to see the transcripts of this show, or any of our shows, go to marketinginyourcar.com and I think I got an outro thing, we added this cool little music outro now. I think the music outro after this is also going to push you there, so go there, check it out, and if youāre not part of the Marketing Quickies Show, go to marketingquickiesshow.com, install the periscope app on your phone and we can be hanging out live every single day. I do quick, five to ten minute periscopes once a day, sharing marketing quickies and they are awesome so if you are not on that yet, go to marketingquickiesshow.com and come hang out with us there as well. Thatās it for today guys, appreciate you all, and we will talk soon. Bye!
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If this doesnāt get you excited, then nothing will.
On todayās episode Russell talks about how to convert cold traffic and put your offer in a way thatās understandable to the masses. He also mentions survey funnels and why they are a perfect cold traffic offer.
Here are a couple cool things in this episode youāll want to hear:
How to convert cold traffic to warm traffic and be able to see to them. And how to go on Facebook and meet people where they are at, and build your own email list.So listen below to hear how to warm up a cold audience and convert them to sell to them.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.
Hey guys and gals, we probably call this a āquickie in the carā if youāre blending the Marketing Quickies show and the Marketing in Your Car show. By the way for those who are wondering we decided to keep it 2 separate things, so weāve got Marketing in Your Car happening like this and Marketing Quickies. If youāre not listening to Marketing Quickies show, please go to marketingquickieshow.com and subscribe. Itās our daily periscope show. People love it and itās fun and weād love to have you involved in it as well. Other than that, everything else is staying the same.
We are ā¦ Iām actually heading home real quick to go to wife ā¦. go to wife ā¦ go to lunch with my wife because thatās what we can do, whatever we want to do, right? Thatās why we do what we do, so Iām going to go do that. On the drive home I just wanted to hopefully drop some bombs for you guys so this is what I call ācool crapā and Iām really, really, really, really excited about this. This is the reason why.
Weāve been playing with some concepts over the last little bit. In fact, we did an event for our Ignite and Inner Circle members called āFunnel Catcherā, some of you guys were there. It was going into this concept deep, right? It was going into ā¦ letās say youāre selling a product, right? Youāre hot market ā¦ your own list buys it easy because itās like they love you. Then you go back to your warm market and people who may not necessarily know you but you know what theyāre interested in and so we target them on Facebook. We know, okay Iām going to target Tony Robbins fans because they may like me because theyāre interested in similar things or whatever that is. Thatās where warm traffic is.
The big secret sauce is how you get to cold traffic because Facebook runs out of ā¦ Facebook is like having a Ferrari on a dead-end road. You go really, really fast and then you run out of space because the interest groups dry up fast. How do you get to the point where you can sell to the cold hard masses? If you can do that, it opens up your business infinitely wide. Thatās been my big focus over the last couple of months. How do we do that? What are the different ways and techniques and tools and things we can do to go to the cold hard masses and ā¦ some cool stuffās happening.
We started implementing some stuff and thatās why we did the āFunnel Catcherā event to show, here guys, hereās what weāre doing, this is the direction weāre going, this is where you guys should be running with if you want to go and convert the cold traffic. The biggest thing with cold traffic is youāve got to meet people where theyāre at. Using email and funnels things like that to warm them up to where you need them to be, right?
A good example if you have an offer thatās going to work in cold traffic is going to the ā¦ woah, excuse me that was a big sneeze. You guys got this live, I apologize. With cold traffic, imagine going to the food court at your mall and standing there and yelling at the top of your lungs, āWho here wants to learn how to build a funnel?ā, no one is going to raise their hands. That means my offer is a warm traffic offer. Now ideally, I still want to sell Quick Funnels, thatās funnel-building software but no one understands that so if I go to cold traffic and Iām like, āWho wants funnel building software?ā, no one is going to give us money, right? But if I go to the food court and I stand up and say, āWho here wants a free money-making website?ā, everyone at the food court wants that. Everyone is going to raise their hand. Thatās why you have to think about cold traffic. If you went to the food court at the mall and yelled out what youāre selling, how many people raise their hand? If itās less than 10%, your offer will not work for cold traffic. If itās above 10%, youāve got something that ā¦ youāve at least got something to start working with.
Youāve got to figure out, how can you change the messaging and the wording of what youāre selling to get cold traffic to raise their hand? Letās say itās a free money-making website, they come in with that. Now that Iāve got their name and email address and we can start warming through the process. Hereās what a website is and hereās a free website but itās actually what we call a funnel and this is why a funnel is important. Now we can educate them and warm them up and get them interested in what we want. Thatās the goal of funnel catcher, was we figure out where theyāre at and we speak to them at that language they understand and then after we get them, then we can indoctrinate them through emails, videos, funnels, whatever, to get them to believe and desire and want what we actually want to sell. Thereās the overarching, long, really cool concept for you right there.
Let me step back. A couple of the things we were doing like quiz pages and survey pages and a bunch of stuff like that. Iāve been out there trying to figure out ways ā¦ weāve got a bunch of them going, theyāre doing well. I stumbled on this guy. Heās one of the main guys who built all of the email lists for big companies like NewsMax and a bunch of those type of sites. He doesnāt work there anymore, now he does this kind of on his own. He builds out these survey funnels for people. I had him show me a bunch of these funnels, theyāre so cool. Iāve seen tons of these. One of them ā¦ Iām sure you guys have probably seen before itās like the big banner ads all over like, āShould we impeach Obama?ā How many of you guys have seen that, right? Iāve seen that all over the place. You click on that and thereās a little survey that if you think you should impeach Obama or not. So if you were to walk through the food court like, āWho here wants to impeach Obama?ā Itās going to piss off half the audience and get the other half really, really excited. It divides and conquers, thatās exactly what you need to do. But youāre going to get a response from everyone in the food court and theyāre all going to want to tell you their opinion. A perfect cold traffic offer.
Anyway, from that one little campaign, ādo you want to impeach Obama?ā, they built an email list of over 2 million people and made insane amounts of money because now they have a political newsletter, they can sell ads to survival people and biz-op people, everybody else. Or they can sell their own products and services or a variation of both. That was one example. Then they showed me probably 20 or 30 other quizzes like that that theyāve done and theyāre amazing.
I just wanted to give that to you guys as a hint. Thatās the path we are going down is trying to create cold traffic offers that we know that we can take. I donāt know if I would do a political one because those kind of people arenāt going to necessarily turn into business opportunity people. We did something similar on Facebook. We did a āDonald Trump for Presidentā fan page which got 150,000 followers for a couple thousand dollars. Now weāre leveraging that because Donald Trump is a business-person in entrepreneurship and leveraging that to get people into our other programs, which is working really good right now.
Those are the kinds of concepts. Meet people at cold traffic where theyāre at, talk about something that theyāre going to be passionate about, get them now into your sequences and the goal at that point is to convert them, warm them up and convert them into what it is that youāre selling.
Hope that gives you guys some hints. You will start seeing more and more of these things coming out from me in the near future. If this works with this dude and we build 1 or 2 of these for ourselves and it works, maybe weāll refer them out to everyone else but I donāt want to ā¦ I want to test it before I do. Conceptually, it works and I hope you guys start thinking along those lines, thatās what weāre thinking as well and itās a lot of fun.
One more bomb of gold Iāll drop on you guys. This is a trick that weāve been doing. One of our guys who was at āFunnel Catcherā just crushed it with it. He got 13 thousand opt-ins for 30 cents apiece off Facebook doing this exact same model. I wonāt tell you the market he did it in but Iāll tell you the market weāre doing it in so you can get an idea of the concept. Same kind of thing, right? You go on Facebook, we meet people where theyāre at. The campaign that we ran isā¦Dave Asprey, the Bulletproof executive guy, heās got a huge following, we went and bought $1,000 worth of bulletproof stuff and then did a contest saying, āWeāre going to give away $1,000 of bulletproof stuff for free, just put your email in to qualify.ā Guess what happened? We started getting everybody from Bulletproofās audience to give us their email address and got really, really cheap leads. We did drawing, sent someone $1,000 worth of these products and started marketing to those people, different products and services that we needed to.
Hope that gets you guys excited, if not youāre on the wrong podcast. This is the crap that I care about, itās so much fun. Iām out of here guys, Iām going to go hang out with my wife. Appreciate you guys all listening in, I hope you have an amazing day and weāll talk soon.
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I would share his exact quote, but he dropped 3 F-bombsā¦
On this special late night episode Russell talks about some cool things that happened to him today including helping Ryan at Hardcore Closer who did his first webinar and made his entire investment back. He also mentions the book heās writing called The Three Funnels.
Here are 3 other cool things to listen for in this episode:
What things helped Russell have a good and exciting day. How Rich Schefren helped Russell with webinars and basically saved his business and life. And how Russell has been able to repay Rich for the things he has done.So listen below to hear why Russell had such an amazing day.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to a Late Night Marketing Your Car. Hey guys and gals, and everybody else hanging out with us today, hope youāre having an amazing time. Itās been a little while since Iāve been doing podcasts and Marketing In Your Car because things have been so crazy busy. Iām stuck in traffic right now heading home, which my house is like 5 minutes from my office, but the traffic is still here so I thought we should hang out and just talk about some cool stuff. Because I really had a good day today for a couple of different reasons, and I just through it would be fun to talk about it with you guys. Hope you donāt mind.
One exciting thing is Ryan over at Hardcore Closer, he joined our inner circle program a little while ago. Which as you know, is not a small investment. He paid $25,000 to get in, and he was nervous, and all these things. I kind of showed him the business model I thought he should be doing. He went and executed on it, and heās just a doer, he ran with it and did his first webinar today. I got a Vox, and I would show it to all you guys or let you listen to it because it was really exciting, but he dropped the f-word 4 times in about 3 seconds, so Iām not going to forward it because I donāt want to hurt anyoneās ears.
He basically said, āRussell, I did my first webinar.ā He said, ā$20,000. I made my money back in the very first effin webinar. I effin love you.ā Something, something, something. It was awesome. That makes your day when some dude invests $25,000 and within in 2 weeks before the first meeting even happens, he get his money back. Now heās got 364 days now of coaching for free, and weāre just going to keep growing it and blowing it up. Iām super proud and excited. That was fun to hear. It was awesome. That was cool.
What else? What else? Oh, so Iāve been writing this new front end book. Not a book. Iām calling it a book, but itās not. Maybe itās a report, or a manifesto, or somewhere in between. Iām trying to relaunch our continuity program and I wanted to make a really good offering. I want something really unique and exciting, and so Iām writing this book called The Three Funnels. I think I might have mention this to you guys before, but basically in our business three funnels make about 85 to 90% of all of our income. Instead of teaching all the flashy flare, letās talk about the fundamentals, and thatās what this book was about. Hereās the fundamentals. I didnāt go into to amazing details. Itās really exciting all the cool stuff I pulled out, like hereās our funnels, hereās our stats on every single page. Hereās what you should be looking at. Hereās this. Hereās that.
Anyway from our three core funnels, which are Tripwire, Webinar, and High Ticket Funnel. Iām really proud of that, and I finished it today. Itās been this project thatās been annoying me. You know how you have the projects that in your mind thereās so much pain associated with it and you donāt want to do them? Thatās how this has been. There was so much pain. I have all these other things I need to get done, but this one I had to get done because it has to be done, and then I have Brittanie, who does the all the design and publishing, she needs it, and then we got to get it printed, and then shipped all within like the next week and a half, two weeks. Itās like I had to get it done, so the last like three days Iāve been locked down, and I finished it today. I know you guys probably felt that where you finished a book or finished something, and itās just like relief, just gone. Itās over and you can now move on to other stuff. That was exciting.
Also, one of my friends, Rich Schefren, some of you guys may know him, he actually helped me out a lot a couple years ago. If you are a Marketing In Your Car fan, you know all of my ups and downs. Iām pretty honest with you guys. We had built up this big company, 100 employees, and then the whole thing crashed around me. I think one of the earlier podcasts I told that story, and maybe Iāll tell it again someday for the newbies. Anyway, it was a horrible experience and a lot of pain and suffering on my side, and fear, and everything. I didnāt know what I was going to do when I grew up, and I still had people working for me I was trying to support, and all these things. Iām trying to figure out, āWhat should I do?ā
At the time I was like, āWhoās really having success right now in this new economy and with the things that changed and all the new things?ā I was looking around and one of the people that was crushing it right then in that moment was Rich Schefren and he was doing it through automated webinars. I didnāt have one yet. I didnāt even know how to do one. I called him and I was like, āHey man, can I fly out and just pick your brain for a day?ā He said, āYes.ā Iām so grateful for that. I flew out there and he gave me a day of his time for free and it was awesome.
I went back afterwards, we launched a webinar that literally saved my business, probably saved my life in some ways. Paid off all of our debts, paid off the tax, the government, and a whole bunch of other just scary things, and it was awesome. I always feel like Iāve owed him for that. The initial deal was if we promote his webinar heād do that, and we did do that. I felt more than that because it was big for me. One of the few people at that time who really helped me make a big shift that I needed, and so Iām just always grateful for him.
Anyway, heās been kind of going through a shift in his business and business models trying to figure out ā¦ Heās got kind of this new stuff he wants to sell and trying to figure out the right process to sell them, and heās been struggling. I saw him in London actually, and he spoke, and he didnāt sell very well. I feel like some of the things that Iāve learned over the last few years, especially through the Perfect Webinar ā¦ For those of you who have gone through the Perfect Webinar training, I felt like I knew, and I might be wrong, but I felt like I knew what was wrong with is presentation, and his pitch, and his offer, and stuff like that.
We spent an hour on the phone today and really pulled as much as I could out of his brain and I figured ā¦ Because Richās stuff is always amazing. Heās so smart it doesnāt make sense to average humans sometimes, right? Thatās the hard part. Itās trying to figure out how do we make this simple so that everyone wants to buy it because the stuffās amazing. The fulfillment always amazing stuff, but itās like the selling, so he went through and walked and talked through everything. I asked a bunch of questions and I pulled out what I think was right, and we restructured the offer, the webinar, the pitch, and Iām really proud of it. I sent it all to him. I recorded a bunch of videos showing how Iād pitch it and I hope that itās something thatās going to benefit him. It felt good to be able to kind of return the favor.
You know when you have someone that does something big for you and you donāt know how to repay that favor? Because itās kind of like, how do you repay that? Right? Iām just happy that I got to be part of that today. Hopefully it will help. If not, thatās fine, but I felt like some of the gifts that Godās given me in the last few years I was able to kind of repay him and that felt good. All these good things are happening today, which is awesome.
Then we just booked, I think, our final speaker for the Funnel Hacking event. Heās got to sign the contract and then I can announce that too, but we got some amazing, amazing, crazy keynote speakers coming. Just all sorts of fun, awesome stuffās happening. As you can probably tell Iām excited. Iām excited because cool stuff weāre doing, cool stuff our students are doing, cool things weāre doing with our partners, and just everythingās good.
Iām having a good day, and Iām heading home, and itās going to be awesome. Hope you guys are all having a good time. Sometimes on this show we share my ups and my downs, and everything. I just wanted to share with you guys an up because Iām happy and I hope that you guys are as well. If youāre not, I was looking at the things that made me happy today. One was obviously the book, which was the me project. Which kind of is, but itās also something Iām trying to create to serve. The other two were all things weāre doing for other people, and so ā¦ Anyway, if youāre struggling, youāre not happy or whatever, I think I heard Tony Robbins say this, but start serving someone else around you and you canāt help but make things better.
Anyway, thatās it guys. Iām almost home. Iām go inside see my kids, have a good time. I appreciate you all listening and caring enough to tune into the podcast. Make sure you guys are coming to Funnel Hacking Live. Itās going to be amazing. Weāre about to announce all the lineup and I know tickets will sell fast, so do not delay. With that said, we love you guys. We appreciate you guys, and we are excited to keep serving you. Like I said before, you are an audience worth serving and just grateful to be in a spot and have an opportunity to be where Iām at to help you guys. Thanks again, and weāll talk soon.
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My feelings after spending 10 hours yesterday with my 9 year old, doing homework.
On todayās episode Russell talks about why he hates school and struggled there.He also rants about why heās frustrated with the school system that his own kids are in and why he thinks a lot of it is just busy work.
Here are some frustrating things Russell talks about in this episode:
Why Russell thinks that kids shouldnāt have homework. Why he is frustrated by his twin boysā different 4th grade teachers doing things different and overloading one of them with homework. And why Russell thinks you should be tested on how the real world works, instead of just memorizing the right answer.So listen below to hear why Russell is frustrated with the school system his kids are in.
---Transcript---
Good morning everybody. Welcome to a very, very, very rainy Marketing in Your Car. All right everybody hope you are doing amazing. I think we have a lot of new Marketing in Your Car followers and listeners. We just started promoting it. We just got set up marketinginyourcar.com. Itās got all back episodes, links to them, transcripts, and a bunch of other cool stuff. So if you want to get on the e-mail list, to get notifications when new podcasts come out, and just see a cool thing go to marketinginyourcar.com. Other than that, Iām excited to have you guys here today. Today is going to be a rant day. I hope you guys are okay. Today I wanted to rant a little bit about a thing that we like to call school. I donāt know about you guys but school for me was really, really, really difficult. I think it is for most entrepreneurs. Iām guessing that if youāre listening to this you probably fall in that same camp and you have struggled like I did, like most entrepreneurs do.
I never really understood why until recently. This guy named Alex, he wrote a book called Entrepreneur Personality Type. Thereās only 500 of them in circulation. Anyway he did a talk at a Genius Network ā¦ and heās actually speaking at our next Funnel Hacking Live. So if youāre not coming, go to funnelhacking.com and get registered for our seminar. Heās going to be speaking about the entrepreneurial personality type. When he explained it the first time I got chills like 20 times. I was like, thatās me. I finally understand myself. It made me understand why I hate school and why I struggle with it, and all sorts of stuff like that. This recently I had a reason to even hate it more. So, as you guys know, we went to London a couple weeks ago and took my family out of school for a week, and it was awesome.
Before we go we ask the teachers like, āHey, give us some homework so we can make sure the kids donāt fall behind.ā Right? So one kid basically gets no homework, one gets a couple things, and one the teachers like, āI havenāt done my plans yet so we donāt have any homework for you.ā So like all right. So we go on the trip, and out there weāre like weāre in London, weāre seeing these amazing things, go into history they say the Buckingham Palace, they saw the Tower of London, they saw all these amazing things. On top of that my kids just recently read Willy Wonka, or Charlieās Chocolate Factory or whatever itās actually called.
So we saw the Willy Wonka play, which was amazing. Just all these cool things, right? So we come back from that. We get to school and this is just ā¦ It drives me crazy. We have twins so theyāre in the same grade but different teachers, right? One teacherās like, āOh cool, you got tons of culture and history. Youāre good. You donāt have to worry about any homework.ā Then my other twin the teacher who didnāt have of her assignments done now gave him every single paper theyād done in school. Plus every homework assignment for that entire time. They were insane. We sat there for the last two weeks every single night, we spent about two to three hours with him trying to this stupid homework. Heās a fourth grader, right? Then like Sunday we spent probably eight or nine, maybe even ten hours with him just trying to get his homework done.
Like dozens, like everything that you would do in school she gave him for homework. It doesnāt make any sense theyād do that. Then the funniest thing is that they had a whole homework assignment on Charlie and the Chocolate Factory. We had read the book, we seen both the movies, and we just saw the play live in London within the last 30 days, right? So weāre going through trying to answer these questions and I donāt even know the answers to these things. Like itās ridiculous. Itās like reading comprehension but itās asking a fourth grader all these questions that have nothing to do with anything.
If Iām getting stumped on these questions at this point in my life, for fourth grade homework assignment on a play ā¦ On a book ā¦. On a play we just barely saw, itās just ridiculous, right? It goes on and on and on. Itās just like this mass amount of work for them to do just to keep them busy. Like I almost think itās like parents and teachers donāt want ā¦ Like their kids are so crazy busy doing all these cool things like learning, and studying, and reading, and running, and playing, and having fun, and developing themselves as humans. They donāt like that because itās like chaos and itās not structured like they want it to be. So they give us all this insane amounts of homework to like structure your kids so that theyāre not bugging you. It drives me crazy. They go to school at 8 in the morning, theyāre home about 4. Then they had like two hours ā¦ Hour ā¦ Two hours of homework every night as well. The entire day is taken up with school work. Which none of it has any point. You know what I mean?
I remember in college writing papers and then the papers are done and then you threw them away. Like thereās no purpose and no point to any of it. Itās just all just manual, menial work that doesnāt actually help you in any way whatsoever. It just drives me crazy. So I just wanted to go on a rant today with you guys. Iām sure most of you guys can empathize with me. If I was a teacher and my kids were going to London for a week, Iād think, āMan, this is such a great experience. What I want to you do is I want you to write a report about the cool cultural things you saw, and then what you learned at the Willy Wonka play.ā Something like that thatās actually is going to be so much more useful than like hereās a bunch of math problems that donāt mean anything. See if you can solve them. Oh, and then hereās a bunch of questions on that book that are so hard that donāt make ā¦ That arenāt even like logically ā¦ Things you have to go back and reread the book like 16 times to be able to find these random, obscure things you want to bring out in a quiz, and on and on and on.
I only know that because I had to reread Willy Wonka like 20 times yesterday trying to find all these little remote answers. Just ridiculous. Anway I just think that itās crazy. I think itās out of control. I think that our kids are stuck in a school system most the day anyway and the last thing they need is to come home and do homework. I think what they do when they get home they need to get home and get away from that, and relax, and have fun, and play, and grow and, be kids, and be creative, and stop trying to recite answers, and look up things, and figure out math problems. They do that all day at school. If theyāre not doing it at school thereās an issue with the teacher I think.
Thereās kind of my rant. Yeah. Iām sure some of you guys I probably deeply offended with that. For me itās just ridiculous. It makes me ā¦ Weāre not going to for a lot of reasons, I see a lot value in the homeschooling because of that. Where you can actually have your kids study things that matter and create assignment and things that help them grow as opposed to just like, āOh, hereās a book. You read it all. Now youāve finished reading, go back and reread to find the answers that I wanted to pull out to try to stump you.ā Itās just ridiculous. Itās not how we learn in the real world, right? I think like the math ā¦ Even math ā¦ Itās funny because they spend all this time trying to teach us how to do math. Which I understand itās good to know the basics. Since Iāve been out of college Iāve never done math once. Thereās these things called calculators we use. I almost think like they should have the kids focus 50% of assignments on learning on how to use a calculator. Thatās the real world we live in today, right?
I remember one of my friends is right now in college. Heās writing like a thesis statement or something like that. Heās got to write this thing. I was like well you should just hire someone to write it for you. Hire a ghost writer, you do the research, tell them what to write, and have them write it. Heās like, āNo, thatās cheating.ā Iām like, āAre you kidding me? Thatās cheating?ā Guess how it works in the real world, guess what happened when I wrote my book? I did the research, 10 years of hard work, and then I found a writer to help me write it. Thatās how the real world works. Okay? Thereās not ā¦ I bet one out of ten books on the New York Times Best Seller List were actually written by the actual authors. Thereās people that help you with that. Thatās how the real world works. So why arenāt we tested on how the real world works?
It drove me crazy in one of my programming classes, I couldnāt figure out answers so Iād hire people in India and Romania to help me figure out the answers, and Iād get the problems right. My teachers would get upset saying, āYouāre cheating.ā Iām like, āHow am I cheating?ā In the real world, guess what I do when I can figure out an answer? I hire someone who gives me the answer! Thatās such a more valuable skill than spending six weeks trying to figure out an answer. In fact I would fire one of my employees if they had spent six weeks trying to figure out an answer instead of just asking somebody who might actually know. Thatās a skill that is transferable. Thatās what school systems should be based on. Is who here can actually find the answers to questions? Not who knows all the answers to every single question. Who can memorize things and regurgitate them? Who can find these things? Who can open Google and find the answer?
That should be what tests are because the real world is. If weāre not ā¦ If the real wor- Great. Iām in the intersection and my car just died. Darn stick shifts. Sorry Iām not used to driving a stick shift while Iām ranting. Itās hard to do two things at once. Thatās just how I feel so anyway. I have a lot of sympathy for my little kids who are going through this right now. Part of me just like, āWhy are they even have to do this? Like they shouldnāt even worry about turning it in.ā Iām trying to be a good parent and help them understand the value in it. Itās hard. So I just needed to rant to you guys who get me because I am helping my kids. Iām making sure they get homework assignments done. Iām not talking bad about their teachers. Iām trying to help them in that way.
The reality is I just donāt think that that the world works that way anymore. So for me, Iām just saying that I do not like school. If you guys agree with me, please share this podcast. If you go to marketinginyourcar.com youāll find a link to it. You can grab and share it with your friends and family, other people who may or may not agree with me, I love to get feedback. Go comment on the blog. Let me know if you disagree. Itād be awesome to have a fun conversation there. Anyway Iām at the office. Itās rainy. So Iām going to jump out of here and go get warm. Iāll talk to you guys soon. Have an amazing day. Donāt let your kids go to school. Just kidding. They should go to school but just for the social reasons. Donāt let them stress out too much about homework. All right. Iām out of here. Talk soon.
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Some interesting things that I discovered while on the road this last week in the UK.
On this special early morning episode Russell recaps his trip to London and why heās happy to be back home. He also talks about the differences with selling to audiences in different countries.
Here are 4 cool things in todayās episode:
How amazing it is that you can connect with people who are in the same industry as you all over the world. How weird it is that people in the UK made fun of Russell just because heās American, and how that taught him how to transition his presentation to accommodate them. How people in Australia are different from people in the US or UK. And why Russell didnāt have any expectations for how well he would do in the UK, but how he is grateful either way.So listen below to hear how Russellās trip to London went and why it was better than when he was in the UK 5 years ago.
---Transcript---
Hey everyone, this is Russell Brunson, and welcome to an early morning fricken-freezing Marketing in your Car. Hey guys! So we just got back from London, woo-hoo! It was a long, long, long, long, oh so long trip to get back. We made it and we are excited and now itās like 6 in the morning. My kids have not fallen asleep yet, because theyāre still on London time. We kind of passed out for a little bit, but weāre awake now. Our cute little baby, who we havenāt seen in a week, weāve been playing with her. Even though sheās tired, weāre not letting her sleep, because sheās too dang cute. A whole bunch of stuff and itās not even 7:00 yet! Iām actually driving out to go grab some food because our house is out of food. Thatās whatās happening over here.
Other than that, Iām just excited to be home. Iām not traveling again for, hopefully for forever. You know how you feel after you eat Thanksgiving dinner, and youāre so full you just want to pop. Youāre like, āIāll never eat again, ever!ā Then five minutes later, youāre hungry. Thatās how I am right now. I will never travel again, ever. The last 30 days, itās just been insane. Weāre back! Weāre excited, a lot of fun things. Iām excited to get my hands dirty again, and get into work and get into stuff. Speaking, and traveling, and selling, and stuff like that, itās fun. I just miss sitting behind a computer and just funnel building, funnel hacking. Iām so excited! Itās all good.
We had an awesome time in London, and it all turned out really, really good. It was fun. It was cool going there and seeing all these businesses. Itās interesting because you think about however many, 20 years ago even, people sold things in their communities, right? If you lived in Boise, you sold things to other people in Boise. Thatās kind of how things were. The Internets made it so itās everywhere.
Whatās cool, a couple things that I kind of got from it. 1, going over there, you see these entrepreneurs from that other side of the world. Whatās interesting is their hopes, their dreams, their desires, their vision, their desire to change the world in their own little way is the same. Itās not different than it is here. I think entrepreneurs; we have something weird inside of us. Itās not an American thing, or itās not whatever. Itās an entrepreneur thing and itās everywhere. People there have the same bug that we have here. Itās awesome and I just love being around entrepreneurs. Thereās nothing better for me. That was really, really cool.
What was interesting though, this is kind of cool, people donāt see this a lot. You donāt notice it online either. I wonder, I donāt know if Iāll do anything because of this, but it makes me think. For example, in the last 30 days, Iāve spoken in Australia, United States 3 times, and then in London. The 1 thing that is different, culturally things are different. Itās just fascinating. I remember the first time I spoke in London and I tried to sell. I did my normal pitch that in the States was awesome and it bombed over there. I was like, what in the world? These people hate me. I found out later they did hate me.
I remember, this is kind of sad, but after the event was over, I sold a couple, but not like what I normally would have. This is probably 4 or 5 years go. Then I went on this forum later, it was a free event we did, all this stuff. Iām on this forum reading people critiques of the event and all these people were making fun of me. They werenāt making fun of my presentation, or anything. Theyāre making fun of me because I was American. Wow! I never thought that that was a thing, it was so weird to me. After that I had friends that told me when they sold to the UK, they had to sell different, they had to speak different, they had to do things different for it to work.
I hadnāt had the chance to speak in the UK for 5 years, so I never really tested that again. Iāve spoken twice in Australia since then. Australia was completely the opposite. Australia feels like, maybe Iām wrong, but I donāt think the people in the UK always like Americans. I think they think weāre stuck up. We kind of are. The more cultured I am becoming, the more places I go, the more I realize how annoying Americans can actually be. We are pretty, itās kind of embarrassing looking at it now. Thatās just how Americanās are, right? I the UK, if people donāt necessarily like us as much, but in Australia itās the opposite. Australians love us. It was really interesting, I was in Australia, anything I said it felt like I was walking on gold. It was a completely different cultural experience. That was kind of just weird to me.
This time I spoke in the UK I was very aware of that. It thought if Iām going to be successful with this, I think the wrong approach ā¦ The approach in Australia was almost more like Iām this American authority, let me show you all this cool stuff I did. In the UK the way I transition my presentation this time, I had to kind of make fun of myself more. What do they call it, self-deprecating humor or whatever? I tried to make fun of myself more throughout the presentation. Whatās funny is in America, even Australia, if you close people, they stand up and they start going to the back, when they get excited and they rush. The UK, none of that. Nobody moved. Iām doing my close and Iām telling them, āGet up right now, go to the back!ā Iām doing all my stuff that normally getās Americanās jumping over each other and fighting to get to the back, and nobody budged. They just sat there.
Iām so confused, did I not make fun of myself enough? Whatās happening? Then after the presentation was done, people slowly stood up and walked over and signed up. The promoter told me afterwards, heās like, āYour close rate was amazing for the UK, just so you know.ā Really? It was way less, it wasnāt way less, it did well, but it was less than I thought it was going to be. Heās like, āYouāre close rate was amazing for the UK audience.ā Itās just interesting.
When I think about a lot of times I think we craft ourselves messages for all people. As Iām getting more and more deeper into this business, what Iām learning more and more is that I think this is really the power of where Actionetics inside of Click Funnels is going. Changing based on people. This one is making more money, speak to them this way, less money, speak to them here. If theyāre male speak to them like this, if theyāre female speak to them like this. Whatever those demographics are. I almost think that if I really want to go deep in this, I donāt know if I will, but I might, especially offers that we really focus a lot of time and energy on. I would even change the sales message based on culture, based on geography. Somebody in the UK was watching video sales, I would speak much different than somebody in the United States.
Just interesting I thought. One other thing, this I just want to share with you guys, and hopefully it will resonate. I hate this, Iāve got so many coaching clients who, and I get it, you want to forecast and set goals, and expectations, and things like that. I think it hurts. I always have these, our clients, our friends, or people that I hear are like, āOkay, webinars going to happen, Iām going to do this ā¦ā They have numbers built up in their head, āIf I only get this percent, and this happens and dahdahdah.ā All these things they figure out. They do it, and they donāt get it, and theyāre destroyed mentally and physically that destroys them.
Iām a big believer in not, not not setting goals. Iām a big goal setter. Not setting expectations of outcome. You canāt control those things at first. When I spoke at this event, Dan kept asking, he told me how many sales I did. Danās the promoter, was like, āIs that good for you? Bad? What were you expecting?ā I was like I didnāt have any expectations coming in. I want, when itās done, for me to be happy with whatever, and if I have expectations, then no matter what Iām not going to be happy. You know what I mean? I didnāt have any expectations. If I didnāt sell anything, I was coming to try to serve and try to help. When I speak, even Iāve been doing this forever, I get nervous. Before I speak, I pray and when I pray I pray that I can give value and help serve people to the best of my ability. Thatās what Iām praying for and I like how many sales I can close, Iām legitimately here to serve people. Thatās the way I go into it. The people buy, Iām so grateful afterwards that itās awesome.
But if I would have thought, think ahead of time, looked at Danās audience and said, āMy typical audience converts this much.ā Really though through it and really focused on that number, I probably would have been disappointed, because it made less money than it should have, based on if I would have thought through things. I try not to, I just kind of put it out of my head, and donāt think about that. Just focus on giving, and serving, and helping. I even told Dan that, I didnāt really have any outcomes, I wasnāt really hoping for anything. I just come in and serve and hopefully we can get a lot of people into Click Funnels because they need it. I honestly feel like you canāt be successful in life without it. I feel like they need it. I want to give that to them.
From this, Iām sure people know who I am now. If they enjoyed it, theyāre going to keep following me. Theyāre going to buy more stuff. A lot of them will ascend up and come in our inner circle, things like that. Good stuff will happen from it. Iām not tying an outcome to it. I canāt tell you how many people, over, and over, and over again, in my coaching programs, they have these numbers in their head. When they donāt hit it initially theyāre just destroyed. Itās hard to recover. If you go into it with no outcome, with no projected outcomes of your own, you just go and you do it. You try to serve and you see what happens.
Then you can take that data and you can look at it, and you can make decisions. If I was to keep speaking in the UK, I would look at the presentation and say what things didnāt work. There were a lot of things that didnāt work. I could tell, because there was this weird energy when you speak in a room. You can feel it, you can not feel it at times. There are things I would definitely change. Again, Iām not speaking in the UK all the time, so itās not the same for me. My first webinar, not my first webinar, but my first Funnel Hats webinar, I had no idea if it was going to do well or not. I was speaking at Mike Filsaimeās event, and I did it. When people started running back, I was so shocked. Oh, wow!
The next one was, oh! Every time I was so excited about what happened. Eventually, after weāve done it so many times, we have projected outcomes, and we have things like that. Now weāve got something to shoot for. I let the chips fall where they may at first. Then we can look at that, analyze the data, change things. Let that happen a bunch of times before we start making these projections, these models, and tying our happiness outcome to them. If you do, unless you hit it out of the park the first time, itās hard.
Most people do webinar the first time, theyāre not getting 10% close rate. Theyāre not getting 5%, they might be getting 1-2%. Thatās where we start at. Thatās what weāve got to do a billion times. Thatās why Iāve done the Funnel Hacks webinar, in the last 12 months, I would say a conservatively, at least 50 times live. It gets better every single time. It just makes me feel for people who create it, have this vision in their head, launch it, and they donāt hit it. They are attaching so much personal emotion to it. I feel for that, so hopefully if nothing else you get from this, stop attaching all these things to you initial work. Just do it from a point that you want to serve, you want to give, you want to help.
Let the chips fall where they may. Then take the data, change it tweak it, then keep doing that. Eventually, when you have a model that is working, now you can come back and you can be stressed out about the results. Donāt do that now. We have enough stress in our lives. Youāre building a business, itās fun and it should be an enjoyable process. Itās going to be hard at times. Itās going to be good at times. Itās going to be bad at times. Youāre going to lose money at times. Youāre going to make money at times. Youāre going to be broke sometimes. Sometimes youāll be rich. Thatās just kind of the process in this game. If you donāt have the skin for that, it might not be the right game to play.
Iām at the store, Iāve got to buy my family some food. Some eggs, some bananaās. Some stuff for us to eat. I better go. Thanks for listening to my ramblings today. Hope that there is some value in there for you. I appreciate you guys. For those of you who are my new friends in London, thanks for letting me come hang out. I had an awesome time. I appreciate you guys allowing me to serve you. Thank you so much, and Iāll talk to you soon.
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This one was hard for me to share, but Iām so glad I didā¦
On this episode Russell talks from his hotel room in London about what happened with Clickfunnels over the last few days and how it almost all fell apart. He also talks about why being honest about your mistakes is important.
Here are 3 interesting things to listen for in todayās episode:
What happened with Clickfunnels while Russell was on the plane to London, and why everything had to be rebuilt. Why he decided to be honest about what happened. And what Russell learned from the whole experience.So listen below to find out why being honest about your mistakes can be a good thing.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing in Your Hotel Room.
Hey everyone, yes, I am in my hotel room here in London, looking out over the whole city, which weāve got a beautiful view from where weāre at right now. Just did a periscope, saying hi to everybody, but I wanted to kind of come in here and shoot an audio for you guys as well because I havenāt talked in a while. Iāve been on the road and we didnāt get to do marketing in an airplane or marketing in the Uber, or anything like that, so weāre doing it from the hotel room. I just want to share with you guys something that was kind of cool this week, a good lesson, hopefully can benefit you guys as well. As you know, in business unfortunately everything isnāt always sunshine and roses. I wish it was.
We try to make it that way and we try to make it outwardly look that way to everybody because thatās human nature. We donāt like people seeing the mistakes or seeing the holes in our armor or things like that. We try to put on a straight face and show that part, which is understandable. Thatās what leaders, at least in my mind, leaders do. Tony Robins always says āLeaders see things as they are but not worse than they are,ā and then, āLeaders see things better than they are and leaders work to achieve that.ā Thatās the three steps of leadership from Tony Robins and Iāve always believed that. Iāve tried to always have that, I try to see things better than they are, I try to work as if weāre there already and then we get there.
This week is ā¦ Any of our faithful Click Funnels members know, and if youāre not a faithful Click Funnel member, come on now. Youāre listening to Marketing in Your Car everyday and youāre not in Click Funnels, this is insane. If I havenāt sold you at this point, youāre hopeless. When I landed here in the UK, I obviously checked everything to make sure lifeās good and that thereās no issues, and itās blowing up from everyone wanting to kill me, and everythingās down. Todd, whoās my partner and main developer in Click Funnels texted me saying that weāre down and itās not good and said something like, āIf we survive this, then blah blah blah blah blah.ā Iām just like, whoa, Iām checking my bags off and reading this which is not what you want after a 20-hour flight or whatever weād been on. I had all my kids with us and we had a huge, long ride to get to our hotel, it was just crazy.
I get on here and weāre trying to figure out things and it was bad. Our database server we were using is called ClearDB, theyāve been kind of handcuffing us. Been trying to move off them, they wouldnāt allow us to, they were kind of holding our data, they would have given it to us but we would have had to have been down for 24-hours which obviously was unacceptable. We just couldnāt do it. There was an easy way where we could have transferred over to these Amazon servers but they wouldnāt allow us to do it. It was thing weāve been struggling with and most of our issues weāve had over the last month or so had been because of ClearDB because their service couldnāt handle what we were doing and they wouldnāt allow us to move over to Amazon which we needed to. Anyway, that was a whole issue, so Todd basically messaged me and says, āHey, everythingās down. Weāre trying to restore from backup but itās going really, really, really slow. Itās been 48-hours or so and itās still not restored on ClearDB which is crazy.ā
He messaged me and says, āHey, weāre going to call an audible, basically weāre going to rebuild the whole thing on Amazon and weāre going to race. ClearDBās reboot versus us on this new Amazon thing and whichever one wins is who weāll keep running with.ā Which is not a small task. I know for me and you, we probably donāt understand any of that, I didnāt, but itās basically rebuilding this whole huge structure and huge new infrastructure and doing that within an hour. My guys did it. It was amazing. I was thinking about this, if I was to go to war with someone, who would I bring with me? I can tell you who, their names. People like this who just figure it out, Iām just so grateful for them. During this process Todd messaged me, āOkay, itās working. Itās already past how far ClearDB is. Weāre just looking at four, five, or six hours before itās live.ā Iām like, oh man, itās not something I can hide from, and again, hereās the leadership in me saying look at things better than they are and move towards that.
Weāre trying to do that but people on Facebook are blowing up and finally I said, āI just need to tell everyone whatās happening.ā It was hard and it was embarrassing, it was frustrating, it was like all these emotions, but I said, āThatās what people need right now. They need some certainty that we know what weāre doing and that weāre not just goofing off.ā So I made a video in the hotel room, maybe you saw that. I was upset and frustrated and as you could tell in the video, but I just told the story. This is whatās happening, Iām more-so upset than you are, I promise you that and kind of shared that with them and told them what sucks and the goods coming out of it. Just asked everyone to wait and hopefully weāll be back soon and posted that. As Iām looking at that post, 161 people have commented on that, 360 people liked it, and of the 161 comments, all of them were positive.
People saying āWeāre with you, we love you, we care about you, weāre here for the long haul, whatever happens weāre here weāre not leaving,ā and just gave me that assurance I needed to keep moving forward. It was kind of crazy, on my side itās like leadership isnāt showing weakness or showing the issues. I can tell you I probably got 20 private messages on Facebook saying āThank you for being a leader like this,ā it was backwards from what I thought but it was cool. Yeah, luckily my guys are amazing, they got everything back up and since then, the last two days things have been even faster and better. I just made a video talking about the good news and posted it but what I learned from this and I wanted to share with you guys is when things arenāt all sunshine and roses in your business, I think for most of us, our common sense is to hide it, not to share it. To kind of keep it away from people, but my experience from this is the opposite.
Itās share with your community, let people know and people will respect your transparency, they will respect that youāre on the front lines fighting with them and theyāll rally with you. It was really, really cool. We were nervous that we were going to see a huge spike in cancellations and refunds and all these things, we didnāt. Pretty amazing actually. It was just a good learning experience. So for you guys, I would say, the more open of a dialogue you can open to your community, the better, and Iām going to start doingā¦in the message thing I said, āHow many of you guys want me to do these fireside chats once a week and just tell you guys the status of where things are in Click Funnels?ā I posted that video a few minutes ago and weāve already got ten comments, people saying they love the fireside chats and they want to keep them.
That is what we are going to do and Iām going to build a better communication and bond with our audience and I think that nothing bad can happen from that. It was a good learning experience for me and I hope thatās something you guys can learn from as well, so when you do make mistakes or something screws up or whatever, instead of trying to hide it and show a flawless exterior, just tell people the truth. Thatās what they want, thatās what they need, and it was awesome for us. Hope that helps, I am going to get some sleep ā¦ Iām not getting sleep, who am I kidding? Iāve got a project Iām working on, Iām really excited, so I told people on Periscope Iām going to bed too, but Iām not.
I got about two or three hours in me, Iāve been working on a book called The Three Funnels. Itās not a book, itās like a booklet, itās going to be a free-plus-shipping offer we come out with in December or January that youāre going to want. Thatās what Iām working on tonight, so thatās my plan. Iām getting back to work, you guys should too, or get some sleep wherever you are in the world. Appreciate you guys, thanks for listening, thanks for being part of our community and my world. You are a community worth serving, Iām grateful to be in a spot where I can help and grateful for you guys for listening and we will talk to you guys all soon, thanks.
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How a few words from my son put everything into perspective.
On this episode Russell talks about a bad experience he had with his family at a restaurant he had been so excited to take them to, and how his son Aiden changed his perspective.
Here are some interesting things in to listen for in todayās episode:
Why Russell was so excited about a specific restaurant. All the things that went wrong during what should have been a fun night out. And how Aiden helped Russell realize what is really important.So listen below to hear how an evening went from a terrible night to a really great night by just a change of perspective.
---Transcript---
Hey everyone, good morning and welcome to Marketing In Your Car. All right, all right, Iāve heard your cries. Youāve said Russell, do not change the name. It may be a lame name but itās your name, so Iām leaning more now towards keeping Marketing In Your Car. Itās like one of those cult classics where itās just weird but like, the right people like it right.
I think Iām going to keep it. I donāt know, weāll see. Iāll let you know. I hope everyoneās having an amazing time today. Wanted to share with you an experience that happened last night, that was one of those humbling moments that I think was really good.
I had this idea, thereās this Thai place right down the street from us. Itās called Sawadee or something like that. They have these coconuts. They can take a Thai coconut, chop it open, take all the coconut water, and they fry rice in it, and then cut coconut meat, and they put shrimp in it. Then they stuff it back in the coconut and they bring out these huge coconuts full of amazingness and you eat it and itās awesome. Iāve had it a couple of times.
This week I was telling my kids about it. I was like this is like the most amazing thing. I got them all excited. Iām pretty good at selling people on stuff, sold my kids on these coconuts. They were going to be amazing. Last night we took there there, and then Brent on my team, he brought his wife and kids as well, and we all go to this Thai place to get these coconuts. Weāre so excited. Weāve told our kids all about it, and theyāre so excited and so we get there. Pretty much the worse service Iāve ever had ever. We show up with eleven of us, and thereās no big tables, so they say let me seat you on a bigger table. She brings us back and thereās a table that has six seats, and sheās like, āHere you go.ā
Iām like, āOkay so there are eleven of us here.ā Sheās like, āOh so this wonāt work for you?ā Iām like, āWell no thereās six seats there. Thereās eleven of us.ā Sheās like, āOh okay hold on.ā We go back to the front, we wait, and she comes back. She sets up two tables, brings us out there, and thereās seven seats around this table. Sheās like, āHere you guys go.ā My wifeās like, āThereās eleven of us. Thatās seven seats. We need another table.ā My wife was kind of upset right, it was awesome.
Finally they bring another table, now thereās enough seats for us. We sit down and start ordering and Iām like, āI want that coconut thing thatās cracked open. Itās got the rice and the shrimp and the everything.ā Sheās like, āOh, the whatever?ā Iām like, āI donāt know what itās called. Whatever that is, thatās what we want.ā Sheās like, āOh okay.ā Iām like, āI want three of them because weāre going to share them with our kids,ā and itās going to be exciting right.
The ladyās stressing out, sheās canāt even likeā¦Anyways, it was just the worst server Iāve ever had ever. Even in the very beginning when weāre like what drinks do you have for the kids, sheās like, āWeāve got lemonade, Sprite, and root beer.ā My son Dallin is like, āCool I want some lemonade.ā Sheās like, āWe donāt have any Lime-aid.ā Heās like, āI want lemonade.ā Sheās like, āWe donāt have Lime-Aid.ā Finally, Iām like, āLady, heās asking for lemonade like you said.ā Sheās like, āOh we have lemonade.ā Iām like, no duh. It started off bad.
Then she couldnāt even hear us taking our orders and then I kept telling her, āI want the coconut thing thatās cracked open, thatās got the rice and the thing.ā Sheās like, āOh you mean the whatever.ā Iām like, āI donāt know what itās called. That thing is what we want.ā Sheās freaking out, āWell it takes twenty minutes to cook those. Let me put the order in real quick.ā She runs back, puts the orders in, and then comes back, finishes taking our orders, and kind of chaos.
Then after awhile, I remembered that one time I had the coconuts, they were really spicy, so I grabbed her and weāre like, āThese arenāt spicy right? You did the no spice?ā āOh yeah we did no spice.ā Itās taking forever, the kids are going crazy, and luckily we ordered some sushi for appetizers so the kids were eating sushi so that kind of calmed them all down. Then she brings out the coconuts and she freaking ordered the wrong thing.
Thereās no rice in them, thereās no anything. Theyāre coconuts but itās the wrong one, wrong thing. It was super spicy, tasted horrible. It was like, āThis is not what we ordered.ā āWhat did you order?ā āThe coconut thing that has the rice and the shrimp in it.ā Sheās like, āOh the this?ā Iām like, āYeah.ā Sheās like, āOh well thatās not what you ordered.ā Iām like, āThatās what I asked you for. You told me that this was what it was called. I donāt even know what itās called.ā
I was lividly mad. The stuffās spicy so our kids canāt eat it. It doesnāt even taste good. Iām eating it just because I have to and I ordered three of these things and theyāre freaking huge. It was just bad all around. I was so upset. I was so mad. I was ready to stand up and upturn the table and start throwing things. I was so angry and then my little five year old, Aidan, is sitting next to me and right after the lady drops off the stuff and Iām so mad. The kids canāt even eat, so Iām like weāre going to freaking McDonaldās and eat McDonaldās because these coconut things Iāve been telling them for the last week, we canāt even eat because itās the wrong ones and theyāre spicy. They canāt eat them anyway. I was just going off, and Iām nice to the server, but she could tell I was not a happy camper at all.
Then my little Aiden, my little four year old, nuzzles his head underneath my arm and looks up at me. Heās kind of laying on lap, looks up at me and smiles, says, āDad, this is the best night ever, huh?ā I just sat there and I said, āheās rightā. Iām so concerned about getting this thing perfect and all he wants to do is hang out with me. He doesnāt care that the coconutās spicy and itās the wrong thing. He doesnāt care about the coconuts at all. He just wanted to hang out with me. I looked at him, and I was just like, I just kind of smiled and I laughed, and it just broke my state completely. I said, āYouāre right bud, this is the best night ever.ā It just changed that fast. I think about how many times in my life, and Iām sure you guys are probably the same thing where, weāre in the middle of stuff and weāre going crazy and all these things are happening and itās not what we planned and weāre so frustrated at other people around us who are making the experience less than favorable.
We have this vision what we want it to be for for the people weāre trying to serve, our family, our client, whatever it is. Iām just grateful for my son, Aidan, who gave me that moment where I realized I was focusing on the worldly stupid things and he was focusing on just being with me. It just changed me and I felt bad, and I was still upset with the lady, but I tipped her well. I was just like, I got to spend time with my kids and it was really, really cool.
That is how I went from probably one of the worst experiences at a restaurant ever to the best night of my life, so it was awesome. Love my kids, theyāre amazing, and I hope that that gives you guys some inspiration, and spend more time with your family. Iāve said this once, Iāll say it again. David OāMcKay said that no success can compensate for failure in the home, and itās true and our kids just want us. They just want more time. They just want to be with us, so we should be with them.
Anyways, thatās what Iāve got for you guys today. Iām going to head to the office. Iām going to get out early today. Iām going to go back home, and Iām going to surprise Aidan an hour or two early, and weāre going to play early and weāre going to play hard, and itāll be awesome. Thatās what Iāve got for you guys today. Have an amazing day and Iāll talk to all you guys soon.
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Is it just me or does this happen to you too?
On this episode Russell talks about how he focuses despite having A.D.D. and why he views it as a superpower.
Here are three things to listen for in todayās episode:
Why Russell has three computer monitors and why you should too. How A.D.D. contributed to Russellās losing focus and getting bored with projects he works on. And why he thinks A.D.D. is actually a superpower.So listen below to hear how Russell gets stuff done even though he has A.D.D.
---Transcript---
Hey everyone, this is Russell Brunson, and welcome to Marketing in your Car, or Quickies in your Car. Marketing Quickies, Iām still having an identity crisis. Iāll figure this out soon. Hey everybody, hope everyone is doing amazing today. I just got back from most of my whirlwind trips around the world. I think I told you guys, two weeks ago I was in New Zealand, Australia, Phoenix all in seven days. From there I had a week home, then I went to Utah. My dad got put in the Utah Wrestling Hall of Fame. Then went to Denver, spoke at a GKIC event. We closed $200,000 in sales, which is always exciting and fun. Then went to Armand Morinās event out in Phoenix again. The groups a lot smaller and I think I did about $24,000 in sales, something like that, not too bad. $225,000 or so in sales on the week, which is fun.
Now Iām back and Iāve got a week to be with my family and kids, and then we are packing up and flying to London to go have some fun. Itās pretty cool. Right now Iām heading to the office to get come stuff done. The kids are all at school and itās a rainy, rainy day. Iām just excited to go and actually sit behind a computer with three monitors and work. I donāt know about you, but I canāt stand working on a laptop. I canāt get stuff done, the screenās so tiny. Iām addicted to having three huge monitors.
In fact, I remember the very first time I went and met Rich Shefren, I went in his office and he had three of the thirty inch Mac monitors. I was like, āDude, it feels like youāre in a space ship!ā He said there is some study that proved that the more desktop space you have, the more productive you are. Of course I had to, because the studies proved that thatās how it works, I had to go get some. Anyway, I would never go back. I think one of the best things to do to increase your productivity is buy more monitors. Iāve given you all permission to get three, not one, not two, three thirty inch monitors, so you can get more stuff done, and youāll love it. If you donāt want to get three, at least get two. You can just switch from one to two, it will change your world dramatically. Then when you go to three, youāre just like, āI donāt even know how people work on laptops.ā I honestly canāt stand it.
I havenāt gotten hardly anything done in the last two or three weeks, because of that. Today Iām going to go get some stuff done. Iāve got a huge to-do list, Iām going to pound through it all. Iām really excited actually. I know thatās sad, most people are like, you get home from a long trip, you want to take the day off. I feel like Iāve been taking too many days off. I want to go and get some stuff done, that way I can relax and have some fun when we are in the UK, where Iām taking a legitimate week off. I wonāt even have, Iāll have my laptop, but thatās about it.
Iām excited. I have a question for you guys. Is it just me, or if all you guys are this way. Iām guessing you guys are like me. You probably all have horrible ADD. For the last, let me walk back, for the last twelve years of my business, this is how my process has been. I get an idea, and I focus on it and make a whole bunch of money, and as soon as it makes a bunch of money, I get bored. Then I go and I want to launch like ten things, and I launch like ten things. Then one or two of those ten things will make money, but then everything else suffers because of it. We never increase our income from it.
Then it gets worse, and worse, and worse, and Iām juggling a million things all at once. Then I finally decide to cut everything except the one thing that is making me money. I focus on that and it starts growing and it makes tons of money, everything is awesome again. Then I get bored and Iām like, āIām going to launch like twenty new things.ā I launch like twenty new things, and one or two of them actually make any money, but everything else drops down. Then we start losing money, and then I start spiraling down. I get stressed out and then I cut everything again. I focus on one thing and it grows.
Have you guys done that before? Thatās been my pattern for twelve years now. It drives me crazy, but thatās how my brain works. For example, right now a year and a half ago we started cutting everything. We cut our supplement. Everything outside of my coaching program, we cut so we could focus on Click Funnels. Guess what happened? Click Funnels grew and itās growing and itās doing amazing now. It is so hard now, because the more successful it is, and the more hands off and more automated it is, the more I want to do more things.
Itās just hard. I want to have a supplement line Iām designing, I have this really cool real estate thing that I think is the greatest idea of all time. Real Estate slash air b and b thing that I want to do. Then I have all these things I want to do now and itās stressing me out because I know that if I do, everything else will collapse. I keep trying to push them off, and they keep nagging at me. They are these little ideas that are really good ideas, like everyone in and of itself, if we launched it this year, would do between three and five million dollars. I have no doubt in my mind. But at what cost?
I donāt know what the answer is, you guys. This is my therapy session for the day. I have so much stuff I want to do and I know that if I do, then Click Funnels will, not that itās going to struggle, but my eye will be taking off that ball. I need to focus my eye on that ball. I owe it to my partners, my team, my friends, and to all of you guys who love Click Funnels. Thereās my conundrum. Iām sure you guys deal with that as well. Iām trying to figure out a happy medium between the two. I donāt know what the answer is yet. Iām sure Iāll find it eventually.
I just wanted to let you guys inside my brain for a little bit. Iām guessing that some of you guys are the same way. Based on this, I would tell you guys this, Iām guessing that most of you, if you are entrepreneurial, you have the same issue. Entrepreneurs are really bad at focusing on one thing. I remember in school, I used to always struggle, teacher would talk and I would say, āI canāt even pay attention to what they are saying.ā I learned that if I would do multiple things, if I tapped my pencil and moved my fingers, and flip a coin in my hand when a teacher is talking, somehow magically I could pay attention. I couldnāt just be sitting there quietly with my arms folded like they want you to do. I canāt do that.
Most entrepreneurs canāt. Thatās the trick, as an entrepreneur, if youāre trying to focus and you canāt, grab something in your hand. Start tinkering. Start moving. Start drawing. You have to be doing two or three things for you to be able to focus on one. Itās weird. Itās our super power, though, right? Iām guessing that most of you guys who are entrepreneurs that are listening to this are probably the same way, right? You get excited and you start focusing on a business that starts growing and you want to start tinkering all over the place.
What I would say, what I would coach Russell through, if I was coaching me, is just focus on one thing. Find something that you are passionate enough about that you can create new front ends and new things to drive all traffic and leads into that one thing. Thatās how, for the last twelve months, Iāve been able to focus on Click Funnels. It wasnāt just Click Funnels, it was what other things can I create to bring people into Click Funnels? I was able to use my ADD super power to focus it on and towards that.
Just something to kind of help you guys to know that youāre not alone. I do the same thing. Even like you would think after twelve years of this, I would be like, āOh I can just focus.ā No, I canāt. Itās impossible. Itās in our DNA, itās how our brains are wired up. Itās not a bad thing, itās a good thing. Itās why we are all crazy successful, because of that. Itās just learning to harness that which can be really, really hard. If you are in that phase right now, I would say find something to focus on. What you focus on will grow. Then use your ADD to figure out multiple ways to make that thing grow and that becomes awesome.
The only other question, I donāt have the answer to, is after youāve done that and itās growing through multiple facets, then what? Do you launch a new supplement line or do you just not? These are the voices in my head yelling at me. Appreciate you guys. I hope you donāt think Iām that weird. I hope you guys feel the same way, because itās hard. Itās really tough. Iām going to go in there and focus today on things I need to do. Then slowly push forward some of those things that I probably shouldnāt be doing, but keep me engaged and keep me excited. Keep me waking up in the morning. Thatās what weāve got to do.
I appreciate all you guys. Thanks for listening to my rants, my rambles. I hope you get some value out of this. With that said, Iām going to check off. Iāll talk to you guys all again very, very soon. Thanks everybody! Talk soon.
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Only listen if you want to hear the thought process inside my head of what weāre doing and whyā¦
On todayās episode Russell talks about the strategy behind his new book.
Here are some cool things to listen for in this episode:
The different types of traffic and how to convert them. How to create bait to get the right customer. And how Russell came up with the title for his new book Expert Secrets and what it will focus on.So listen below to get excited for Russellās new book, which is coming soon.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. All right everybody, I hope you guys are having a great day today. For me it was daylight savings last night, which meant I got to go to bed late, I got to wake up early, and I feel awesome. I think that daylight savings, for those of you guys who take advantage of it, is the greatest thing in the world. Now when I wake up at 5:00 in the morning, my body thinks itās 6. I get to start waking up an hour earlier by not shifting things, and I get an hour more out of each day. I hope you guys are doing that as well because it gives you the chance to just get free time. Then if you stick with that schedule it stays. Iām trying to do the same to my kids, like now trying to put them to bed an hour earlier, and keep them on that schedule and Iāll get an hour on that side too. Anyway, I donāt know if that makes sense, but thatās what Iām trying at least. Because I woke up today and it was like 6 am but it was really 5 am, and it was awesome. So, I got way more stuff done today so, itās kind of fun. We also had a great Halloween, hope you did as well.
And, I was just thinking about something that I was going to share with you guys. And if you havenāt read the DotComSecrets book yet, this may be a little over your head, but if you have read it, and you should, then this will make perfect sense to you. So, you know in the DotComSecrets book I talk about the secret formula, which is figure out who it is you want to serve, and then create bait that will attract them. Find where they are congregating and put that bait out in front of them, then you can get them as a customer, then you can ascend them up and give them the results you want to give them, right? And so, I talked about, in the book how when we wanted to change who our customers were, we changed our bait. And, how simple, basically, business was, as soon as you figured that out. Like who do you want to be selling stuff to in the future, and be working with. Figure out and identify who that person is, and then just create the bait that will get that person excited, and get them to want to enter your world, join your list, give you money, etcetera, etcetera.
And so, you know look at Click Funnels for example, over the last year since we launched it weāve been trying out a lot of different bait to get different types of customers in the front door, which has been really really fun. Now, the next part in the DotComSecrets book we talk about is hot traffic versus warm traffic versus cold traffic, right? So hot traffic is like your own list. They love you, theyāre warm, theyāll pretty much buy anything if you just say āhey, go buy this thingā, theyāll go buy it. So, thatās an example of your hot traffic.
Then your warm traffic is like people that donāt have a relationship with you yet, but they have a relationship with somebody else, like a joint venture partner or friend or, you know, they read a blog or listen to a podcast, whatever. And, the warm traffic is that person giving you an endorsement, saying like āHey, Russellās awesome, go buy his crap.ā And then theyāre going to go buy it, because they have that relationship, right?
Then the last is cold traffic, and cold trafficās got no idea who you are, have no relationship, and so itās a little harder to convert them. In fact we did a little two day workshop here, for my Ignite members called Funnel Catcher that went through the details of how to convert cold traffic. It was really fun, it was fun to kind of show people that concept because when you learn how to convert cold traffic it opens up your doors to the world, right? And so, for me my warm market is either a Click Funnels member or else I delete them off my list, right. Like if you havenāt bought Click Funnels at this point, and youāre still listening to me. You thinkā¦ I mean, you just donāt have respect for me or what Iām saying, is kind of my opinion, rightā¦ So my warm market is exhausted. Like they know about click funnels and theyāre using it, right? My warm market, and weāre still going hard and heavy afterā¦ In fact this month we had our best month ever because itās a year in, weāre still doing 5 or 6 or 7 webinars a month to our warm audience and getting people into Click Funnels.
And now weāre trying to look at, how do we go more into cold? And itās funny, because for a long time I kept thinking that my market with cold was small business owners. In fact, when I went to Australia my whole thought process was whatās the bait Iām going to create to get the chiropractor and the dentist and the financial planner, all these people to come into Click Funnels. And, I was thinking more and more about it, and I realized whatās the big benefit of Click Funnels. Itās a person whoās building web sites, and whoās done it before hired outsourcers and just got so frustrated, when they can figure out that they can do it themselves, thatās the big āah haā. Thatās our market. And, Iām thinking, like, most dentists probably never edited a web site, never tried, never thought about it. They hired some dude, the guy made a website, they never thought about it again, right?
So, for me to show like, hereās click funnels, watch this, I can move an image, I can add a count down clock. Like, it means nothing to them, right? So, I kept coming up stuck. We figured out some cool ways to market to those guys, and weāre still going to, Iām not saying weāre not. Iām just saying that theyāre not, that thatās just a really really cold market. They donāt even know thereās an issue. They paid 5 grand for their brochure website and theyāre happy. They donāt even know thereās a problem yet. And so, I can and we will go after those people. But I was like, one rung up, like a little bit warmer than freezing cold. Like, who would those people be? I started thinking, that obviously our dream people are authors, speakers, consultants, things like that, right? Those are our people who are typically figuring out their own web sites, or they have a small team that are doing it, or whatever. And when they see Click Funnels itās like, mind blowing for them. Theyāre just like, āOh my gosh, I can fire the dude in India, and I can do it all myself.ā Thatās really our market, and I was thinking we can keep going after them, and we are, but how do we create that kind of a customer now? How do we create a new author, or a new expert?
It was funny at our Funnel Catcher event, I did an exercise with people, I said this is how you know if your offer will convert to cold traffic. Sorry, theyāre doing some construction here on the road. You can probably hearā¦thereās the jack hammer. Anyway, I said the way you can tell if your offer will convert to cold traffic is, imagine going down to the food court at the mall. Thereās like a hundred people all eating lunch, going crazy, and if you were to stand up on a chair and yell out, āHey how would you like to learn how to build a sales funnel?ā And listen, out of people in the food court, how many people would turn around and raise their hand and say, āYes, me!ā? Now, if I walked up to the food court right now here in Boise Idaho and I stood up on a chair and said, āHey, who here wants to learn how to build a sales funnel?ā Nobodyās going to even pay attention, right? Even if I said, āWho here wants to see my sales funnel that makes $17,947 per day?ā Most people still donāt know what a sales funnel is, right?
You have to change the language patterns. But, if I said, āHey, who here wants a free money making website?ā The entire audience would raise their hand, right? So, thatās the test to see if itās going to work to cold traffic. So, I started thinking about this, like obviously I can go and target experts that are already there, but who, what bait can I create thatās going to get people who arenāt already in that world? Like, how do I expand my universe, as opposed to just fishing out of the existing universe, right? And so for me, what we kind of figured out, I had this epiphany, it was literally at dinner last week. At genius network and Iām sitting there talking to Dean Graziosi about his business and infomercials, and about an hour earlier, Rob, we have a product called Expert Secrets and Rob, one of our designers sent me logos for it. And the logos are very similar to the DotComSecrets logo but a little bit different. And all of a sudden there was this āah haā moment where I was likeā¦thatās it, Expert Secrets.
I can go in the food court, and every single person in that food court feels like theyāre an expert at something. And if I can convince them that they can turn that into a business, and then to be able to do that they have to have Click Funnels, now itās a very short gap for me to fill. And the light bulbs went off in my head and that was it, thatās my next bait. And so, minutes afterwards I was calling the person that helped me write my first book, I was calling my publisher, I was calling like everybody. And, within like a day and a half we figured out that Iām writing my next book. Itās going to be called Expert Secrets, itās going to be kind of cool. Itās going to be like the companion book to DotComSecrets, right. DotComSecrets is like, hereās how to market and scale any business. Expert Secrets is like, how do we focus on just information style products and businesses.
And I was thinking about like you know most people, like Dave Asprey for example, wrote the Bullet Proof Diet, which is the strategy behind it. And the second book is the Bullet Proof Cookbook, which is like the āhow toā. You know, hereās the guide that goes with it. And this is kind of similar. I feel like DotComSecrets is the overarching strategy, and Expert Secrets is going to be like the practical, like example of that. Itās going to be cool. So, weāre going to be getting a whole bunch of really cool case studies in the book, of just people in different businesses showing off like what theyāre doing and how theyāre doing it. Itās going to be awesome. But, it will be a book that will convert to the masses. Itāll not just be focused on marketers, like the DotComSecrets book kind of was. It will be focused on the world. And my goal is to help all these people. Iām watching the cars drive by me right now. Like that dude right there has got something heās awesome at that he could share to change the world. So does that person right there, so does that dude, so does that lady. Everyone does, right?
Weāre going to do it initially as a book. I think weāre going to try out an infomercial, a bunch of other things and just try to expand our universe and Iām excited. Iām inspired, and I just want to share that with you guys today, because youāre probably one of the few groups of people in the world who care, about my rambling thoughts. Thatās why youāre listening in, right? I hope that as I kind of work through my thought process out loud that it helps you guys think through yours. Like, you know, with youāre business youāre probably targeting hot traffic, and then warm traffic, and you want to transition down to cold, and what do you look at? And then what are you doing where your markets like getting educated so much itās difficult. Like how do you find the right bait to get the right customer, and how do you create bait that will grow your market as opposed to just fishing out of your market, and a whole bunch of stuff.
So, hopefully there are a lot of good valuable things in this one for you today. And, Iām excited and youāll see over the next two or three months Iām going to try to get this book done fast because itās bursting out of me now. Now that itās been, now that Iāve begun and I see the vision, itās moving fast in my head and Iām excited to get it out and share it with you guys and really use this as a tool to expand my world, expand Click Funnels reach and give all these people in all these cars driving by and everywhere in the world the ability to take their god given talents and abilities and information and advice and turn it into businesses. And then give them the platform, the tool, Click Funnels to be able to do that. Iām excited, Iām fired up, I hope you guys are as well, and thatās what I got for you today.
Outside of that, I think that my marketing quickies, we have this really cool animation intro for the Periscope show thatās coming out. Also, so Periscope and Mentionsā¦ So Mentions, right now for me, is catching up on Periscope. Like on how many viewers are showing up and watching. But then mentions gets way more shares afterwards, and a lot more longevity, which is kind of cool. Then Blab, Iām sure you guys have heard of Blab. Blabās like the new one thatās like Periscope, but they just launched this new thing now where you can have multiple people on. So I can do like Blab interviews through a Periscope style thing and have like five, four or five people on. Anyway, just fun. Technology is exciting, you guys, itās opening up our world in so many cool and exciting things. But anyway, Iāll keep playing with it. Iāll keep reporting back what I find. But, so far itās been amazing and thatās it. All right guys, appreciate yāall, Iām out of here, have a great day. Iāll talk to you all soon.
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I was SHOCKED to see that this guyās sequence was 190 weeksā¦
On todayās episode Russell talks about why he likes the idea of having a longer email sequence and the benefits that could come from it.
Here are some cool things that are in this episode:
Who showed Russell that having a longer email sequence is actually a great idea. What benefits Russell thinks will come by making his own sequence longer. And how to subscribe to The Marketing Quickies ShowSo listen below to find out why your auto responder email sequence could and should be longer.
---Transcript---
Hey everyone. This is Russell Brunson and welcome to Marketing In Your Car. Or Marketing Quickies. Or Quickies in Your Car. I donāt even know anymore. Weāre in the middle of a re-brand. I canāt figure out what the name is yet, but as of right now, Iām pretty sure weāre still Marketing In Your Car.
Hey Everyone, I hope you guys are having a fantastic day so far today, heading into the office. Iāve been dragging my feet a little slow. Iām not going to lie. I took yesterday off to hang out with the kids which was just awesome. While I was there in our wrestling room, I got a big old squat rack, I did squats and Romanian dead lifts and box jumps and everything that you can think of to destroy my legs. Today my legs hurt. Itās I donāt really want to move so Iāve moved really, really, really slow today but ā¦ Finally in the car, heading in to get a little bit of work done for the day. Iām actually really excited. I havenāt had a chance to sit down and work for like a week and a half, so it will be really good. Iām going to share with you guys something that I think was really interesting and good. Iāve been fighting it internally in my head for the last two days since I heard it. But I think, I think heās right. Iām pretty sure. I might be wrong.
It was funny because on the trip, I like ā¦ You know traveling and time zones and all sorts of stuff, I didnāt have time to really email my list at all which if you donāt email your list, you donāt make any money. I found that if I go a week without emailing my list, my open and click through rates drop dramatically. Itās crazy. If youāre not emailing your list at least once a week, you are kind of screwing yourself over. Honestly, you should be doing at least three or four and probably every day. Thatās kind of what I found. So I hadnāt emailed my list because I landed, Iām tired and I donāt know where Iām at. I donāt have internet access and, you know, hotel internet access is horrible and just a million other excuses and various reasons why I didnāt email my list. Thatās kind of what was happening.
When I was at Joe Polishās event, Brendon Burchard, heās been a friend for a long time. Somebody that I like a lot and look up to. Anyway, he got up and he was talking about some stuff. One of the things he talked about was he asked everyone, he said, āWhen someone joins your list, how many emails do they get automatically?ā And then he said, āI bet you I can judge your income based on how many emails are in that sequence.ā So I was like, āOkay, Iām going to play with this a little bit.ā Just curious.
My sequence is typically seven to ten days and then I move them to a broadcast list, which is the model I talk about in the DotComSecrets book, which I still believe in, by the way. He said for him, he said that when someone joins his list, they go through a sequence of one hundred and ninety weeks. A hundred and ninety weeks. That is, what fifty-two weeks in a year, two years, three years, about four years. Heās pre drilled out a four year auto responder sequence. He said, āThe reason why I can seventeen weeks off every single year is because of that one hundred and ninety week email sequence.ā I was like, āDang, dude. Thatās pretty dang cool.ā
Iām kind of jealous that I donāt have that right now. Iāve always fought that. I think thereās value and power in having emails that are happening in real time based on what youāre excited about today, with the atmosphere, with the environment, with whatās happening ā¦ You know, kind of tied to that. Thatās kind of been my belief pattern and I still believe that. At the same time, I also really like the idea of having longer sequences or things that are happening.
The other thing he talked about is that sequences ā¦ The whole goal with sequence is to, kind of like when I talk about the value ladder, how you are ascending up your customers, it was kind of something similar where heās talking about ā¦ Oh man, a police cop, or a cop on a motorcycle just drove by and looked at me. Gave me the look. Gave me the eye. Anyway, ascending people up through the sequence so youāre giving them each piece they need and helping them to expand their mind and their vision as theyāre moving through product catalog. I thought that was kind of cool so I started thinking back about all the products I have and whatās the sequence Iām introducing to people. Honestly, itās kind of all over the place. I donāt really have a super good path that I take people down.
I think part of thatās because thereās products that I know I want to create that Iāve got partially created that I know would be valuable and need to be in a certain order. Right now theyāre not so I was like, āHow do we ā¦ā Anyway, so I think one of the fun things Iām excited to do today is Iām going to go through all the products that we certainly have and the ones that I know that I need to have done for this to kind of work. Iāll lay it out and then figure it out. When somebody comes into my world, they join my list for the first time, whatās the first logical offer that makes sense? Whereās the second and the third? Where are we taking people over a fifty-two week period of time? Thatās kind of what Iāve been working on.
The cool thing about Actionetics too, which is nice, is you donāt have to just go build out a hundred and ninety week sequence. What Iām going to do is build out smaller sequences. I think fourteen day sequences that focus on one topic, so letās just say that we got a product coming out called Trip Wire Secrets. It goes through all the depth and detail of how to create Trip Wire offers. Weāve got Perfect Webinar Secrets. Weāve got all these different High Ticket Secrets, so weāve got these different products in our product catalog. Itās figuring out how can I do a fourteen day sequence around that? What videos can I create? And training and blog posts and articles and all these things so that thereās cool, fourteen days worth of content that are wrapping around one of our core product lines, right?
Build out that fourteen day sequence and that becomes one action funnel, right? Do all of them. What I can do is start daisy chaining them together so when someone first enters my world, whatever product they bought, letās say that they just bought the DotComSecrets book so theyād get a fourteen day sequence about the DotComSecrets book. When thatās finished then the action funnel then pushes them to funnel number two which maybe is Trip Wire Secrets and they go through that fourteen day sequence. When thatās done, that pushes them to number three which is maybe Perfect Webinars Secrets. Then, you know, from there itās the next thing and the next thing. Oh, I forgot I was driving a stick shift. I was stopping and totally forgot to put my foot on the clutch. I donāt know if you guys heard that. I almost just killed it live on air.
Any who, so thatās kind of what Iām thinking. Iām not positive Iām going to do that yet, but I think I am. That way, I got these different soap opera sequences that are kind of daisy chained together in an actual process. I still think Iāll put people on a broadcast list after the first fourteen days I believe. Anyway, Iām going to play with that a little bit. Iām going to think through it a lot. I will let you guys know what I come up with, but I think that would be kind of cool. Thatās my plan.
I hope that gives you some idea. You can kind of think through that, you know, how long is your sequence? I know that in my brain, I have so much pain associated with auto responder sequences. I hate building them. I hate doing them. I hate everything about it. It causes a lot of pain to think about it for me. Honestly I donāt really want to do it, but itās one of those things where I know I need to do something like that. I might block out like a week of time during the holiday seasons coming up and just like say this week is auto responder sequence week and I do not get to have any fun. I just get to go through this pain but by the end of it, if I do, Iāll get to do something cool and figure out some cool prize for me if I can make it through a week of sequences which, again, sounds like a lot of work to me. Itāll be good though. Thatās the game plan.
Any who, thatās what I got for you guys today. I hope you guys are doing awesome. I hope your businesses are growing. I hope you are getting a lot of value out of this. Also, make sure you get on the daily Marketing Quickie Periscopes. People are finding a ton of value in those. They are a lot of fun to do and Iām doing them from all around the world. If youāre missing out on those, in real time youāre missing out. If you go to the blog, blog.dotcomsecrets.com, thereās info there on how to subscribe to the daily periscope or just download the periscope app.
Search Russell Brunson and there should be one ā¦ I think thereās two. Someone got a fake account under my name. Punks. So thereās the fake Russell Brunson account and then thereās one called the Marketing Quickies show. Subscribe to that one and everyday youāll get a little chirp on your phone when I jump on live and weāll hang out. Iāll drop some value bombs for you guys and it will be a lot of fun. So, anyways, hope I can see you guys over there on that platform as well. I appreciate you all for listening and hanging out. Iāll talk to you guys all again soon.
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All the cool stuff I learned on my journey.
In this episode Russell talks about some of the highlights of his trip to New Zealand and Australia, including meeting Liz Benney and her family and being able to sell a huge percentage of a room where everyone already has Clickfunnels.
Here are some fun highlights to look for in this episode:
How Liz Benney found success with the help of Russell and Clickfunnels. How Russell was able to sell to a room full of people who already had Clickfunnels. And how Russell got Sean Stephenson to come speak at the upcoming event.So listen below to hear those and some other cool things that happened to Russell on his trip.
---Transcript---
Hey everyone. This is Russell Brunson and welcome to Marketing In Your Car. Hey everyone. I hope you guys have been doing well. Itās been a little while since youāve heard from me. Actually you did hear from me once in Australia. I was ranting about that sushi place, so you have heard a little bit from me, but anyway itās like 6:00 in the morning, we are driving to go get passports done for the kids before school, and I just wanted to jump on and say hey. Itās been a little bit.
Last week has been a crazy whirlwind. We flew last Monday, we flew from Boise and we flew over to New Zealand to go see Liz Benny and her family, and we had a super, just an awesome time. A chance to go see her. Liz joined our coaching program about a year ago and we had a chance to work with her for the last year and sheās gone from being a successful social media manager for people and helping a ton of businesses, to taking her skills and expertise and teaching it to other people. Sheās helped thousands of people now become social media managers. Sheās put them in business and sheās got success stories from people making 40 to 50 grand contracts and just so cool. So cool to see how her and her personality have been able to go out there and literally change the world in her way, and sheās just getting started. You guys will hear more from her. It just keeps growing.
It was really cool. Actually the last part of the trip I had a dinner with some people, and theyāre all people that make tens of millions of dollars, and we were talking about just the impact weāve had over the last year, and I just kind of shared the story. I said, āYou know, I went to New Zealand and I was sitting in the house that Liz was in, and she was in the process of packing up this house because sheās moving to their beautiful new home they just purchased.ā
She showed me, she was like, āThis is the chair I was sitting in, this is the computer I was looking at when I saw the ad with your face on it, and I clicked on it and then this is where I filled out the application.ā Sheās like, āI spent hours going over the application because I was so nervous and all these different things.ā She was like, āI put my heart and my soul into it. This is where I applied and then this is where you guys asked me for $25,000ā, and sheās like, āWe were driving around here and I was saying, āNo, we canāt do it. Itās too much money and we had saved that money for our future home and all these things.ā
Finally she was like, āWe were in this room when we decided to do it, and then we had our first call, and this is where I was sitting, and this is where Kristy and I were sitting when we had our first Skype call, and sheās now a year later and done almost a million dollars in sales. We just purchased our dream house and all this good thatās come from itā, and it was just I donāt know. We get in this business and we think about the dollars, the numbers, and the conversion, and all those kind of things. That trip just gave me a chance to make it more real and to see the end result of what weāre doing, why weāre really doing it. It was emotional for me, and it was exciting, and it was awesome to see her, and see them, and meet her little kids. Theyāre super cute. Anyway, it was just great.
We were only there for like 24 hours and we went and cruised around, made some videos, we went to the place where the filmed Chronicles of Narnia, and we had a quad copter and filmed Liz out in the middle of this huge field where the war was at and the quad copter flying over the top of her. Thereās going to be some cool videos that come from that Iām sure. Anyway, that was pretty awesome. Yeah, it was just overall it was just a great little trip.
From there we flew to Australia. In Australia, we met with a guy named Ian Marsh. He was business partners with a guy named Mal Emory and then he actually bought Malās business from him. Mal is always called the Dan Kennedy of Australia which is kind of cool. Iāve known Mal for probably six or seven years now. He interviewed me back in the day for his CD of the month club, and thatās how I got to know him. I went and spoke four or five years ago for them. Flew out to the Gold Coast and spoke for him and then this time, so we went out there to that event. They had a smaller group. It was just a really neat group, and I had the chance to share Funnel Hacks and Click Funnels with everybody.
Itās kind of funny. Itās awkward when youāre in a room and youāre about to sell Click Funnels and you ask, āWho in here has click funnels?ā Everybodyās hand goes up, and then youāre like, āWho in hereās ever seen this presentation?ā Half the hands go up. Youāre like, āMan, how am I going to convert this audience?ā How am I going to make some money selling? But I ended up selling over 25% of the room. Yeah, over 25% of the room. Which, when you consider who already had click funnels, it was like 150% of the room that I closed, so thatās pretty cool.
Then later on they wanted me to sell our higher end coaching program, but I felt bad the audience had been sold a lot over the week and I was like, āYou know what? Iām just going to serve and give and just helpā, so I did a really cool session. Itās the very first session we do inside of our ignite program, and I did that with everybody. I think it turned out really cool. It was awesome.
We did that, and then hung out there, jumped in the water, it was freezing cold, and went and saw Sydney, the big, huge bridge, and the opera house, and did that. I got to hang out with one of the coolest people I know. His nameās Darren Stevens. He joined our mastermind group this last year, and so heās come to Boise three or four times and had a chance to hang out with him there, which was awesome. If you read the book, Men are from Mars, Women are from Venus, heās the dude that did all the marketing behind that. It sold like 40 million copies of the book. One of the smartest people Iāve ever met, so I had an awesome time hanging out with him and getting to know him better, and just really cool, just a great experience.
One of the things in my mind I kept thinking about while I was there, I was thinking about a book. Iām like, āI want to write a book that I can use to target small business owners to get them into click funnelsā, right? That was kind of my thought process. The whole time Iām in Australia, Iām trying to think through that and I couldnāt get the right angle, the right hook, so I kind of just that uneasy feeling when youāre trying to create something, but youāre not sure what it is and youāre not sure of the right angle or direction, things like that.
Anyway, that was kind of happening. Then the next day after we finished hanging out with Ian and Darren and all those guys, then ā¦ Oh and it was funny. We were out filming on the back patio in Australia, the hotel, filming some testimonials and all of a sudden this guy comes out and heās like, āAre you Russell Brunson?ā Iām like, āYeah, who are you?ā Heās like, āDude, Iām a Click Funnels member. We have a dog training businessā, and heās like, āI love Click Funnels.ā Heās like, āThis is so random. I was here at my buddyās wedding. I look out on the back porch and Russell freaking Brunsonās sitting there.ā Which was pretty cool. Anyway that was cool.
Then we flew to Phoenix for Joe Polishās 25K group, which was really cool. Itās interesting, I almost joined his group four years ago and I went to the initial meeting, and Iām like, Iām not super good at networking. I always kind of struggle with that. I usually go to events more for the content. Honestly, and if Joe hears this, Iāll feel bad, but the content wasnāt ground, earth-shattering. Thatās what I remember four years ago, and so I didnāt join back then.
This is now four years later, I decided letās join again. I went to the event. It was kind of similar. The content was good. There was nothing amazing, but the network of people he put in the room was amazing. Again, Iām not a very good networker, so I donāt think I really benefited from it last time, but this time I brought one of my friends, Dave Woodward. Heās on our team. Heās a really good networker, so he came with me and we kind of used that together to tag team and to network. That turned out awesome.
I probably will from this point forward be a genius network member. Just the people in the room were amazing. So many cool people. People that in different markets, I would have only have dreams about getting to know that I became friends with and it was awesome. Heās done a good job there. I did hear a couple presentations that were inspiring, and got one and maybe two speakers from there that are going to come speak at funnel hacking live, which is exciting.
Some of you guys may know Shawn Stevenson, heās this little short guy. If you search Shawn Stevenson in Google, itās someone who Iāve looked up to for a long time, and I had a chance to hear him speak. Then afterwards his wife came up to me. Sheās like, āRussellā, sheās like, āWe love click funnels.ā Iām like, āYou do?ā Iām like, āI love you guysā, and I was so excited, and so Iām like, āWhat would it take to get Shawn to come speak at our event?ā Sheās like, āA little bit of money.ā Iām like, āDone, letās do itā, so thatās going to be awesome.
Iām going to pause this because Iām driving the car behind my kids and they just voxed me, so give me second to check out what they just said.
All right. Iām back from listening to my kids. They were singing me songs on Voxer. So stinking cute, I love them. I hope it recorded that because I came back and that clip was closed, so crossing my fingers you guys didnāt lose the first half of my message.
Anyway, so Shawn Stevenson, who is the man, is going to come speaking at the event for sure. This other dude that, it was really cool, he gave a cool talk on us entrepreneurs, and about how weird we are, and how itās normal, and how weāre not alone, and itās cool. I think Iām going to ask him if he wants to kind of come speak. Iām not real quite sure the tangibles from his presentation yet, but I got chills like five times. As an entrepreneur, I was just like, āOh, this guy gets me.ā Anyway it was cool.
Anyway, there was some really good things. I just, those of you guys who know me and how I teach at my events, everything is very tangible and you leave with like 80 pages of notes, where this one I really didnāt leave with any notes at all, but I left with feelings. I guess thatās more, that was probably more so feelings of how do I change things, how do I focus more on family, focus more on, the one thing Joe said that was cool was like, āMultiplication through subtraction.ā How to do more by cutting things out. I think it was more of a week, two days of reflection for me of like what I can do different as opposed to hereās cool stuff I could do. Which I guess is good. Itās backwards from what Iām used to, and kind of what I typically like, but anyway. There you go. It was good though. I appreciated it and Joeās a class act. I like him a lot, so yeah. There you go on that.
I did that for two days and then last night flew home, and Iām in the airport, weāre hanging out eating dinner, me and Dave, and all the sudden this guy comes up to me, heās like, āExcuse me, are you Russell Brunson?ā Iām like, āYeah.ā Heās like, āIāve got your book in my backpack. Iām flying home right now.ā I was like, āWere you at the genius network?ā Heās like, āNo, whatās that?ā Iām like, āSo youāre just randomly flying through the airport and you just saw me?ā Heās like, āYeah, I got your book.ā Heās like, āIām improving. Iām drinking my keytones.ā We were literally drinking keytones right when he was there.
It was just awesome, so did that, jumped on my plane, flew home, get in an Uber on the way home and on the drive home the Uber dude was like, he was like, āIām just driving Uber while I build my business.ā Iām like, āOh yeah? Whatās your business?ā Heās like, āOh, Iām creating an online membership site teaching people how to whatever.ā I was like, āAre you serious?ā I was like, āDude, that is my world. Thatās all I know, and thatās the only thing I know how to do.ā Heās like, āWhat?ā It was just, so I totally sold Uber dude some Click Funnels, which was pretty awesome and he was so excited, so anyway it was a great week. A lot of just cool things came from it.
I did a couple Periscopes on the road. If you guys missed them, I did one with Liz in the coffee shop where she kind of built her business, which was cool. I did one, where was the other one I did? Oh, I did one with Darren Stevens which was awesome. He told the strategy how he sells usually on average, about $80,000 worth of sales from his book before he even starts printing his book. Which was like the coolest ninja strategy on earth, so that was cool. Then I did a Periscope from Phoenix talking about all the cool things that Tony Robbins taught. Tony Robbins spoke at the event, which was cool. Tony Robbins spoke and it was awesome, and so I kind of shared all the highlights from Tonyās presentation, and also John Paul Mitchell. I guess his nameās Austin, itās not Mitchell. John Paul Dejoria or whatever, he spoke too, which is kind of cool how he became a billionaire. That was pretty sweet.
Anyway, if you missed any of those Periscopes, go check them out. Go to blog.dotcomsecrets.com and those periscopes should be listed in there probably about the same spot that this podcast is, but go watch those, they were awesome. If youāre not on my Periscopes, you need to get on them. Cool stuffās happening everyday Iām doing Periscopes, dropping some bombs, dropping some gold, and I promise I will make it worth your while for you guys to come and hang out on those.
There you go. Iām almost to the passport place, still pitch black outside, totally tired and jet-lagged, and my body doesnāt know what time of day it is, or night time, or anything, but thatās okay because Iām home, and Iām with my kids and my wife, and this morning it was just so fun. At the airport I found these little minion tic tacs, so I brought them all home minion tic tacs. I woke them up this morning and gave them minion tic tacs. Every single one of them were all drowsy and they look up and they see the minions and they say, āOh cool dad.ā It was just the best $2.00 I ever spent. Anyway Iām rambling. Iām out of here. Appreciate you guys. Have an amazing day, and weāll talk soon. Bye.
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Where did all the entrepreneurs go?
On todayās episode Russell talks about his experience at a sushi restaurant in Australia. He mentions some of the proās and conās of eating out somewhere that, unlike restaurants in America, doesnāt accept tips.
Here are a couple of fun things in this episode:
Why people working in a restaurant are different than entrepreneurs. Why waitresses not working for a tip means Russell is thirsty! And find out if the sushi is actually any good.So listen below to hear what Russell thinks of Australian Sushi.
---Transcript---
Hey everyone. This is Russell Brunson and welcome to a beautiful, rainy, Australian Marketing In Your Car. All right guys. Iām not actually in a car now. Iām walking. This is my mode of transportation for the next three days. So, weāre considering this the car.
Iām here with Brandon and weāre in Australia filming some really cool stuff. We just wanted some sushi. We walked by this sushi place. It looks amazing. Itās called Sushi-A-Go. S-U-S ā¦ Sushi-A-Go? A-Go?
Anyway, just walked by. Itās lunch time. We just flew here from New Zealand so we havenāt eaten yet today. So, weāre starving. We walked by and the sign says, āOpens at 11:30am.ā So, itās like 11:25. Letās walk up the block a little bit. Then, we turn back around. Because we come down ā¦ Itās 11:28 when we get back. So, weāre two minutes, technically, early. We open the door. We walk in to the fine establishment. Thereās a bunch of actual Chinese people rolling sushi. Which you know it means itās going to be good. Itās not like in Boise where you get the white dudes rolling sushi. Or, the Mexican guys rolling sushi. This is legit sushi people making sushi. And, I can see the ocean from here. You now itās not flown in from across the world. This is going to be the good stuff.
Two minutes early and we walk in. The lady stops us at the door and says, āWeāre not open yet.ā Weāre like, āYeah, it opens in two minutes.ā And she say, āYes.ā She looks at her watch and says, āYouāre right.ā So, okay, cool. I said, āWeāll stand here for two minutes.ā She said, āNo, you need to leave.ā So, she just pushed us out the door.
Oh, okay. So, she pushed us out the door. She just walked back out and now sheās allowing us in. Is that insane? So, my question for her and for you is where are the freaking entrepreneurs? The entrepreneur in the business would have been out here five minutes early. Probably an hour early hustling up business. Running around handing out flyers. Talking about how his sushi is actually legit sushi and not like crap sushi. He would have been out here selling it. Where the employee just pushed us out the door two minutes early because they were not ready yet to service us. Which is just insane to me.
For all you guys, this is a lesson. You need to be better entrepreneurs and train your staff to be entrepreneurs. I guarantee entrepreneurs wouldnāt have pushed us out two minutes early because they didnāt want to work yet. Anyway, they opened the door and now weāre going to go and have some legitimate sushi. Actually, Iām going to pause this podcast. Iāve never done this before. Iām going to pause it and weāre going to come eat. Then, Iām going to follow up to let you know if it was worth it. Iām sure you guys are curious now. So, Iām going to pause it. We will meet back after lunch.
All right. We just got out of Sushi-A-Goās. I donāt know. What did you think Brandon?
Brandon: It was pretty ā¦. Actually, it was par.
It was par. So, they have the sushi belt that goes around. The dudes were cutting sushi. It was all right. This one part they had these ā¦ I think it was salmon. Then dude brought us a big old blow torch and was like, woosh, blow torching all the salmon, which was really sweet. Then put on the stuff. Had this really good like smokey flavor. It was pretty good.
Whatās interesting ā¦ This is another interesting cultural thing. Here in Australia, they donāt tip. Because of that, the service sucks. The lady brought us out a water. The water cup was the size of one sushi roll. Usually when I eat sushi, I get really thirsty. Iām usually downing like six or seven large glasses of water. She gave me a little cup. Literally, it was probably ā¦
Brandon: Like a shot glass.
Like a little bit bigger than a shot glass of water. I had to keep asking her to fill it back up. Iām going to go find some water because Iām kind of dehydrated. Anyway, thatās been our Australia trip so far. Iām sure will send you guys more. Just wanted to give you guys a glimpse of what we are doing. Is that Randy?
Brandon: No.
Oh, it looks like him.
Brandon: It totally does.
Weird. Anyway, we lost one of our ā¦ One of the people in our party. Weāre trying to find him here in the streets of Australia with no internet access or anything. I appreciate you guys. Have an amazing day. I will message you guys again soon. Thanks everybody!
- Vis mere