Episoder
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From engineer to entrepreneur, Barry's journey to building Mason has been an epic one.
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Before writing a single line of code or designing the product, he spent time talking to over 100 merchants, primarily on Shopify, to deeply understand their biggest pain points. He found that while merchants were able to do marketing and automation outside their storefronts, they struggled to personalize the shopping experience within their own online stores.
This led Barry and his team to develop Mason, which uses AI to create dynamic, personalized shopping experiences for each customer in real-time.
The core of Mason's offering is the ability to create "puzzle piece" experiences on a brand's website, where elements like product recommendations, reviews, and content are tailored based on the individual customer's behavior and preferences. Barry emphasizes that the key to driving conversions is deeply understanding the customer and their needs,
Full of insights, Evan and Barry discuss topics like...
Entrepreneurial journey - Barry's experience starting and running multiple businesses over the years. Product-market fit - How Barry and his team validated the problem they wanted to solve with Mason before building the product. Conversion optimization - Strategies and principles for improving e-commerce conversion rates. Personalization - The importance of tailoring the customer experience to individual preferences and behaviors. Balancing work and life - How Barry manages to find time for personal priorities alongside building his businesses. Learning and self-improvement - Barry's approach to continuous learning and staying up-to-date in the fast-moving tech industry. Enjoying the entrepreneurial journey - Barry's advice to keep the entrepreneurial process fun and not just focus on the end goal.————
Resources:
- Barry's reading list
- Connect with Evan or Barry on LinkedIn
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In this episode, we hear from Ruslan Leteyski, a self-made millionaire (at 24!) who has founded multiple successful businesses, including CheckoutX and Vanga AI (which he exited successfully). Not to mention building a VILLAGE in the countryside for business owners (Coliving Semkovo) :O
He talks about his latest venture, ZipChat AI, which focuses on driving e-commerce sales through AI-powered chat.
Ruslan delves into the details of ZipChat, explaining that it is not just a customer support tool, but an AI sales representative that can engage with customers on a larger scale.
The episode also touches on Ruslan's experience selling his previous company, Vanga AI, and he provides advice for entrepreneurs on knowing when it's the right time to sell a business.
Ruslan emphasises the importance of staying open to new technologies and tools, and shares some of his favorite resources for marketing design, video editing, and website user behavior insights.
His approach to building a personal brand and embracing new technologies in the business world is inspiring!
Enjoying the content? Share the show on your LinkedIn.
Want to join the discussion? Message Evan or Ruslan on LinkedIn.
Show notes & Links:
MegaMinds (E-commerce growth community).
Ruslan's Twitter
Ruslan's LinkedIn
Evan's LinkedIn
Checkout X
Vanga AI
ZipChat
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Manglende episoder?
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Talking ALL things content and marketing (and more), this insightful conversation between Evan (Content Executive at Australia's #1 digital marketing agency) and Matt (Founder of Goodo Studios) unpacks creative strategy in easy-to-digest ways.
Referencing the likes of David Ogilvy and Claude C. Hopkins, the chat is jam-packed with laughs and killer insights. The boys serve up great tips like...
1. Focus on understanding the customer and producing content with intentionality.
2. Look to old advertising books for timeless wisdom in creative inspiration.
3. Have a core channel or activity that everything else supports and amplifies - don't try to be omni-channel too soon.
4. Provide clarity to clients and turn down work that isn't a good fit.
5. Hire proactively, empower your team, and learn to let go of creative control.
Great notes from Matt on building a passionate team, scaling ad campaigns, and the importance of consistency in marketing as well!
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Based out of the San Francisco bay area, Dr. Kyra Bobinet combines business know-how with detailed neuroscience – giving her a truly fascinating, unique perspective on business and personal growth tactics.
Her decades in the medical field helped her understand the workings of the brain, and she's harnessed these learnings to help herself and countless professionals achieve their personal development and career goals.
She's the founder of Fresh Tri, a new-age app for health behavior change based on neuroscience principles.
Dr. Bobinet is also about to publish her second book on behaviour change and mindset called "Unstoppable Brain."
A wonderfully eye-opening chat, Evan and Kyra also dive into:
The link between consumer psychology and buying behaviour Biggest myths in healthy habit formation How to make good habits stick How to STOP doing bad habits Strategies for regaining control of your time The importance of an iterative mindset and how it can be taught The idea of "service leadership"Liked this episode? Subscribe and sent it to someone who you think needs to hear it.
Want to join the discussion? Message Evan or Kyra on LinkedIn.
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What's the power of the quiz? Hint: It's significant.
How can business owners improve their time management?
How can you harness personalisation in marketing?
These are just a few of the topics we chat about with Gen Furukawa, Prior to founding Prehook, Gen was the VP of Marketing and Content at Scale, a leading AI writing tool, and also lead marketing at Jungle Scout as VP of Marketing. Now he helsp B2B SaaS brands grow profitably leveraging AI and automation!
A fascinating chat, Evan and Gen also dive into:
How to use segmentation data Teelixer case study (5x revenue per lead) Quantifying the customer experience Podcasts and partnerships as marketing opportunities Why we shouldn’t rely on discounts to get an opt-in (profit drains) Successful hooks (Discovery, curiousity)*Since recording this episode, Gen has sold Prehook and is now deep in the AI marketing space, coaching business owners on AI and marketing.
Want to join the discussion? Message Evan or Gen on LinkedIn.
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Luis Garotti was creating graphics and designing for brands since he was old enough to work. Fast forward to today and he's helped the likes of Mercedes Benz Australia stand out in the crowded marketing landscape. How? Traditional marketing.
Luis is different to most MegaMinds guests. Why? He's old-school – he uses print media (signage, print-outs, apparel, car wraps) to help brands get loyal customers and build awareness.
And he makes a very compelling case why print is still relevant – in fact, why it's arguably MORE important than ever.
Evan and Luis also dive into:
How putting yourself through adversity trains your brain to push through anything How to get new leads on socials How to stand out with traditional ads Traditional vs digital marketing How you should set up at a trade show boothWant to join the discussion? Message Evan or Luis on LinkedIn. Or head to 292 Creative's website (and mention the MegaMinds podcast) to learn more about Luis' agency.
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His third business went from 0 to 250k customers with an initial investment of just $700.
A serial entrepreneur who mastered success by learning from failure, Bucharest-based Valentin Radu uses ultra-modern techniques to boost Customer Lifetime Value and Conversion Rate for DTC eCommerce brands.
In one of the most value-packed episodes to date, Evan and Valentin dive into:
Other channels to help DTC brands reach customers How to connect with pain points How to understand your customer on a deeper level Why "They don’t buy on the gain, they buy on the pain" What “always” works on the Call to ActionWant to join the discussion? Message Evan or Valentin on LinkedIn. Or head to https://www.omniconvert.com/ or email [email protected] to learn more about Valentin's business.
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A Shopify master who has built HUNDREDS of websites for leading eCommerce brands, Clayton Bates tells it like it is: to get sales, you need a site that isn't just beautiful, it needs to serve its PURPOSE and nothing else.
As a serial entrepreneur himself – from selling Coke cans in high school to an online Cards & Collectibles marketplace, to the award-winning web-building agency – Clayton knows the ins and outs of what it takes to make a business that works. And he's not afraid to roll back the curtain, sharing the real, honest challenges he's faced along the way – which so many of us can relate to.
Evan and Clayton also dive into:
Is paying for a web developer necessary or a waste? Easy practical website upgrades that we can inplement in less than 24 hours The 5 biggest mistakes most companies make with their websitesWant to join the discussion? Message Evan or Clayton on LinkedIn. Or head to Inspire Small Business to learn more about Clayton's agency.
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Mentioned in the show:
Top Shopify apps.
Lucky Orange Luke’s Reviews Quantity Breaks KlaviyoBest Shopify themes?
Dawn Impulse Showtime -
In this jam-packed chat, Evan and Lamees talk about tech and AI, and how they're shaping the eCommerce landscape – including using AI to your advantage to get more customers, build a better customer relationship, and make them fall in love with your brand.
Plus... the golden ticket for brands right now (to get more ROI from products) AND how the biggest D2C brands boost their community engagement.
Based out of London, Lamees is a role model for women in tech; having honed her craft at Salesforce, Zoovu and Mercedes-Benz.
Lamees has more than a decade’s worth of experience in managing global partnerships and helping businesses thrive, with a focus on tech, eCommerce, and entrepreneurship.
Impressive CV aside, Lamees is passionate about improving the buyer experience and efficiently reducing employee workloads
Want to join the discussion? Message Evan or Lamees on LinkedIn.
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With nearly 2 decades of growing 8 and 9-figure businesses, Monica Sharma-Patnekar knows a thing or two about connecting with customers.
A business coach who also knows how to cherish the important things in life, Monica has worked with Fortune500 companies across brand management, strategy consulting & global marketing. She was hired by Google to coach their premium partners, and runs Business With Monica – a specialised coaching and mentoring service for business owners and entrepreneurs.
A creative thinker, a dancer, and a mum of 2, Monica's expertise lies in KNOWING your customer and building a BRAND that INSPIRES people to CONNECT.
In this jam-packed chat, Evan and Monica talk about the biggest common challenges facing brands in 2023; how to create a lifestyle, not just a product; and the biggest opportunities moving forward. Not afraid to get vulnerable, Monica also talks about the important learnings from a separate business venture that didn't quite work out.
Want to join the discussion? Message Evan or Monica on LinkedIn.
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With 15+ years, 3,000+ projects, and hundreds of clients under his belt, Mark knows what it takes to build a brand.
Joining Evan and Ben is Mark Drager, Founder of Phanta Media, Spartan Race runner, and host of the We Do Hard Things podcast.
Together, the team chat about:
Using "Loss Leaders" to build a brand Personal brands vs corporate brands - what's the difference? Why perception is truth (or is it?) Is branding just smoke and mirrors? What is experiential branding? Mark’s biggest mistakes scaling an agency The “Zone of Mastery”Want to join the discussion? Message Evan, Mark or Ben on LinkedIn.
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It doesn’t matter how good your ads are, or how good your product is. If your website is slow and painful, your customers will make a beeline for your competitors.
Tiny changes compound. Today, the boys deliver a special episode FULL of actionable changes you can implement for your business right now.
A 1% increase in CRO can be $1000s of dollars in new customers.
Want to join the discussion? Message Evan or Ben on LinkedIn.Go back and listen to Ben and Evan’s last chat about Supercharging Word of Mouth
[Interested in Hey Bud? Go back and listen to Episode #17 with Hey Bud Skincare co-founders Ollie and Alex, who went from 0 to $10 million in less than 3 years.]
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"The Real Sofa King", serial entrepreneur Edgar Blazona has a no-BS take on building brands — it's all about HUSTLE, social engineering, and providing the BEST service possible.
After working at Pottery Barn and Restoration Hardware, he saw customers waiting MONTHS for sofas. So he went away, harnessed his entrepreneurial mind, and solved this problem in 2015 when he launched BenchMade Modern — a way to create custom hand-crafted furniture in DAYS - not months. He also previously founded Modular Dwellings and TrueModern (and has attended Burning Man 23+ times).
In this jam-packed chat, the boys talk about how to sell sensory products online (without touch and feel), how to run such a cash-intensive business, and some of the biggest lessons from over 25 years in the industry. You won't want to miss this one.Want to join the discussion? Message Evan or Edgar on LinkedIn.
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💬 "And that’s how you turn a mediocre customer into a diehard fan for life" 💬
Today Evan Bryce is joined by Growth Marketer, Ben Gogos. As part of the Hey Bud Skincare team — Australia's #1 Hemp Skincare Brand — Ben is always on the nose of trends and growth tactics.
In this jam-packed chat, the boys talk about NPS scores, how to improve customer service, clever feedback tactics, how to quantify the customer experience, red flags that businesses should avoid, and how to minimise distractions with Deep Work.Want to join the discussion? Message Evan or Ben on LinkedIn.
Go back and listen to Ben and Evan’s last chat about Supercharging Word of Mouth
[Interested in Hey Bud? Go back and listen to Episode #17 with Hey Bud Skincare co-founders Ollie and Alex, who went from 0 to $10 million in less than 3 years.]
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🚨 Don't sleep on high-end production 🚨
(Listen to episode #29 - part 1 - first)
Evan is joined once again by Matt, creative agency CEO and founder), Matt Gattozzi!
Together, the boys dig into themes like:
How to THINK about content Pretty ads VS Ugly Ads Why you should invest in high-end production Is photography DEAD? Using content on your Shipping page Learning and working philosophies "Don’t work like a cow, work like a lion"Love what you're hearing? Join the chat!
- Connect with Matt on LinkedIn
- Follow Matt on Twitter (where you'll find his newsletter Your Content Should Sell)
- Connect with Evan on LinkedIn
- Follow Evan on Twitter🚨 And don't forget to subscribe so you never miss an episode🚨
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TikTok, YouTube Shorts, Google, UGC – what's working? What's not? Should I run "pretty ads" or "ugly ads"? Is UGC untrustworthy? 😱 Will TikTok be banned? And how can content build community?
Today Evan is joined by fellow content enthusiast and creative agency founder (and super nice guy), Matt Gattozzi!
Together, the boys explore themes like:
Why long-form content is key Why TikTok could be BANNED Is UGC Oversaturated? CAC vs. LTV - what's more important? What’s the difference between customer and community? Why every brand should GO LIVE Using Patreon for ecommerce to boost lifetime customer value!Love what you're hearing? Join the chat!
Connect with Matt on LinkedIn
Follow Matt on Twitter (where you'll find his newsletter Your Content Should Sell)Connect with Evan on LinkedIn
Follow Evan on TwitterAnd don't forget to subscribe so you never miss an episode
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"If it doesn’t make them smile, don’t send it."
(Founder of Parrot, former Lead Software Engineer at MailChimp and Vice President at BlackRock, Osa Gaius joins Evan on the show to dive into SMS marketing, ecommerce growth, learning philosophies, and more!After working with literally thousands of brands at Mailchimp, discovering everything about email marketing, Osa launched parrot to make SMS marketing mainstream and simple.
Today, the boys dive into:
- Optimising your marketing for mobile.
- Using SMS and texting to increase AOV, retain customers longer and boost your conversion rates per transaction.
- Easy ways to implement SMS in your strategies.
- How to stand out – branding, a feeling, an experience.
- How to ethically capture phone numbers.
- Time management and discipline.
Thinking about getting some advice on how to scale your business? Get in touch with Evan or Osa on LinkedIn (and send a message when you connect), or follow Evan on Twitter.
Book recommendations:
The Everything Store - Brad Stone
The Goal - Eliyahu M. Goldratt
Sapiens - Yuval Harari
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💬 There is only ONE thing you need when making less than $35k monthly revenue... 💬
Today Evan Bryce is joined by Strategy Sprints CEO, Ted Talk Speaker, and expert in marketing, leadership, and growth hacking, Simon Severino.
Want to know how to automate your entire business? Then FIRE yourself from operations. Want to find the right thing to do, and, more importantly, how do we do it the right way? Want to understand the difference betweeen Concept Fit and Market Fit? And want to protect your business through a recession?Then listen and take notes 💪.
Want to join the discussion? Message Evan or Simon on LinkedIn.
Footnotes:Strategy Sprints — https://www.strategysprints.com/
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💬 If you’re not doing this in 2022, you’re not being competitive 💬
Today Evan Bryce is joined by Growth Marketer, Ben Gogos. As part of the Hey Bud Skincare team — Australia's #1 Hemp Skincare Brand — Ben is always on the nose of trends and growth tactics. In this jam-packed chat, the boys talk about quantifying branding, creating "WOW" moments, supercharging word of mouth, the Ecom World conference, and implementing the inversion lifehack.
Want to join the discussion? Message Evan or Ben on LinkedIn.
[Go back and listen to Episode #17 with Hey Bud Skincare co-founders Ollie and Alex, who went from 0 to $10 million in less than 3 years.]
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Back by popular demand, Jai Howitt (Founder of Brand Boostr, Co-Founder of NTL) joins Evan on the show to dive into TikTok, ecommerce growth, and the power of building positive habits.
Last year we spoke with Jai after he generated over $40 million in sales for brands through performance-focused creatives. Since then, TikTok has taken the world by storm, and he's been at the forefront of capitalising on the mega-trend, achieving millions of views and finding the winning formulas for scaling brands.
Today, the boys dive into:
- How to use TikTok to grow brands.
- Simple, actionable techniques to accelerate your TikTok growth.
- Biggest lessons from the first year as an ecommerce brand founder.
- The 50-day challenge.
- The importance of building good habits (and where to start)
-> Missed the chat last year? Listen to Jai's last episode here (tinyurl.com/MegaMinds-Jai-Howitt-1)
Thinking about getting some advice on how to scale your business? Get in touch with Evan or Jai on LinkedIn.
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