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In this conversation, Dr. Margo and Juliet discuss the essential elements of effective website copywriting for therapists. They explore common mistakes therapists make when creating their websites, emphasizing the importance of understanding copywriting principles and focusing on the client's needs rather than the therapist's credentials. Juliet outlines her process for writing website copy, including the importance of specificity and emotional connection in the text. They also delve into marketing strategies for therapists, highlighting the significance of having a marketing plan and utilizing blogging and online content to attract clients. The conversation concludes with practical tips for improving website copy and marketing efforts.
Key Takeaways
Understanding copywriting principles is crucial for effective websites.
Focus on the client's needs, not just your credentials.
Create an emotional connection through engaging copy.
A clear call to action is essential for client engagement.
Blogging can significantly enhance online visibility.
Track marketing results to assess effectiveness.
Specificity in writing resonates more with potential clients.
Use compelling headlines to capture attention.
Short paragraphs improve readability and engagement.
Consistency in marketing efforts is key to success.
Juliet’s fascination with how the human mind works, combined with her desire to help people, led her to pursue a career in mental health. She completed a Master’s degree in Counseling Psychology and went on to work as a therapist, educator, and researcher/writer, with a strong focus on family violence.
It wasn’t always easy balancing these three roles, but Juliet enjoyed the variety in her work and how each role complemented the others. She loved her career; however, after 20 years in the mental health field, she was ready for a change.
In 1999, Juliet studied business coaching through several institutions. She also explored online marketing and copywriting, eventually hiring her own marketing coach. Within a few years, she transitioned into a role as a marketing coach and copywriter for therapists and natural health businesses.
Juliet seamlessly wove her skills from her therapy career into her new business: transferring her people skills as a therapist into marketing coaching and consulting, her research skills into becoming an avid student of marketing, her writing skills into website copywriting, and her teaching abilities into developing and delivering workshops, online webinars, and courses. As they say, the rest is history.
Connect with Juliet:
https://julietaustin.com/
https://mindbodytraininginstitute.com/ -
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Dr. Margo Jacqout sits down with Kym Tolson, also known as the Traveling Therapist, to talk about the ever-changing world of therapy. Kym shares her inspiring journey as a digital nomad, offering practical tips on how therapists can explore new ways to earn income. They also dive into the challenges of dealing with and navigating insurance companies and why advocacy matters so much in mental health care.
Visit us at mentalhealthbusinessmentor.com. If you enjoyed this episode, please subscribe. To connect with Kym Tolson, head to https://kymtolson.com/ -
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We all have clutter in our lives, but what exactly is “Energetic Clutter” and how in the world can we begin to clear it? In this episode, we welcome Tanya Cole-Lesnick, a psychotherapist turned personal development coach. Tanya & Margo dive into coaching, group coaching, retreats and her coined term “Energetic Clutter”. Tanya also shares how she can help you connect with your own magic!
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to contact Tanya you can reach her at https://www.tanyacole-lesnick.com/.
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We’ve all heard the expression “You never get a second chance to make a first impression” but how does that saying relate to a practice Intake process? In this episode, we welcome back Mark Jacquot, Chief Operating Officer of The Juniper Center and Margo’s big brother. Mark & Margo dive into the importance of the Intake Process discussing what it is, what skill sets are crucial, and the role automation can play. Mark also shares how simple things like answering the phone can set you apart from the competition.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to contact Mark Jacquot you can reach him at [email protected].
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Have you heard the buzzwords “trauma informed approach” but aren’t really sure about how you can utilize it in your daily life? In this episode, we welcome back Dr. Bianka Hardin, Psy.D.. Dr. Hardin is the founder of Centered Therapy Chicago. Bianka & Margo tackle the topic of infusing a relational trauma informed approach in your practice and with clients. They discuss knowing your own triggers so you can better serve clients and employees, incorporating the framework in the hiring process, the importance of asking questions, and what is meant by “over-efforting”. Dr. Hardin also shares why you should give yourself permission to make mistakes.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Dr. Bianka Hardin go to https://www.centeredtherapychicago.com/profile/bianka-hardin/
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Do you ever think about selling your counseling practice in the future and struggle with how and when you would even start? In this episode, we talk with Joyce Marter. Joyce is a Renowned Psychotherapist, National Speaker, Entrepreneur, Media Contributor, Author, & Mental Health Thought Leader. She is the founder of Urban Balance (a national outpatient mental health company) and the author of The Financial Mindset Fix: A Mental Fitness Program for an Abundant Life. In this episode, Joyce and Margo discuss the importance of having an exit strategy. They dive into business valuations, the types of buyers, and how a business broker can help you. Joyce also shares a pearl of wisdom on why it is essential to hang on to your confidence throughout the process.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Joyce Marter go to https://www.joyce-marter.com/.
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Warning: This episode will talk about suicide and may be triggering for some listeners.
As a practice leader, do you often lose sleep over potential emergency situations with clients? What legal implications do I need to consider to keep myself, clients and my company protected? In this episode, we talk with Jonathan Nye, Managing Partner of NYE Law Group, Ltd. Jonathan & Margo discuss emergency situations, when to breach client confidentiality, and the steps to take along the way. Jonathan also shares the importance of taking your own pulse first before reacting.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Jonathan Nye and NYE Law Group, LTD go to http://www.nyelawyer.com/
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We’ve all heard of mentoring but what does “Reverse Mentoring” really mean? In this episode we welcome Julie Noonan, an experienced Executive Coach and Change Management Strategist. Margo and Julie dive into “reverse mentoring” and how people of different generations can learn from each other and often share the same values but differ in their approach. They discuss things leaders should consider in how to best leave a lasting positive legacy for themselves and their business. Julie also provides her top 3 pieces of advice to be an effective leader.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Julie Noonan go to https://www.jnoonanconsulting.com/
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As a practice owner, do you ever wonder what it is that makes some practices succeed more so than others in seemingly similar environments? In this episode we welcome Maira Holzmann, founder of Somatic Therapy Partners in Denver, CO. Margo and Maira dive into reasons therapy practices succeed and fail. They discuss the top habits of thriving therapists, including her #1 habit of “niching down”. Maira also shares the difference between costs and investing in your business.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Maira Holzmann go to https://somatictherapypartners.com/
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Are you a practice owner struggling with balancing a return to in-person therapy versus telehealth? In this episode we welcome Dr. Jeremy Bidwell, founder and director of Lodestone Center for Behavioral Health. Margo and Jeremy dive into trends in client requests, clinician preferences, and hiring in today’s marketplace. They discuss how to provide incentives for in-person that help to provide a sense of community and make staff feel connected. Jeremy also shares why matching client requests to clinician specialties and available office space can begin to look like a giant game of Tetris.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Dr. Jeremy Bidwell go to https://www.lodestonecenter.com/
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Are you a practice owner looking for additional office space but are struggling to understand the true costs associated with all these new types of lease options being presented to you? In this episode we welcome Michelle Schroeder, REALTOR at Berkshire Hathaway Home Services Chicago. Margo and Michelle dive into how to find commercial real estate for your small business. They discuss trends in commercial real estate, different types of leases with their associated costs, and the struggles small business owners have in the current real estate market. Michelle also shares her tips for small business owners when looking for office space.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Michelle Schroeder go to https://michelleschroeder.bhhschicago.com/
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In this inspirational end-of-year episode, we welcome Bryan Martin, better known as Sealion Bryan. Bryan is a marine biologist, educator, widower and author of ”The Widowed Dancer - Growing Through Grief with Gratitude“. Margo and Bryan dive into his tragic, authentic, powerful and inspirational story. They discuss how it’s okay to be sad and how as Bryan was going through his grief journey, he prescribed himself 1 minute of joy each day by dancing – the rest is history! Bryan is a perfect example of the power of using social media for good. He also shares his pandemic lesson that it’s okay for life to be simple and simple can be joyful.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Bryan Martin go to https://sealionbryan.com/
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Warning: This episode will talk about suicide and may be triggering for some viewers.
What do people really mean when they say “It’s lonely at the top”? In this episode, we welcome Nick Jonsson, the co-founder and Managing Director of one of Asia’s premiere networking organizations, Executives’ Global Network (EGN) Singapore, and international bestselling author of ”Executive Loneliness: The 5 Pathways to Overcoming Isolation, Stress, Anxiety and Depression in the Modern Business World“.
Margo and Nick dive into Executive Loneliness. They discuss the pressures of being an executive and things they can do to help. Nick also shares how leaders can emerge even stronger if they lead by being vulnerable.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Nick Jonsson go to https://nickjonsson.com/
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In a year of transition, what are the mental health trends occurring as we try to move forward and put the pandemic behind us? In this episode, Margo and Deanna discuss key things practice owners need to consider in this new environment. They discuss the delicate balance of hiring in-person vs. telehealth clinicians. Margo also shares her insights on traditional insurance plans vs. increasing popular self-funded plans and overall reasons practice owners may want to take insurance.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Deanna Shoss go to https://interculturaltalk.com/
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Do you find yourself having great business ideas but struggle moving the needle forward? In this episode, Margo and Deanna discuss ways to help you start moving that needle. They dive into the importance of agility, speed, and taking risks but always taking time to run the numbers to bust-a-move and grow your practice. Margo also shares why a “ready, fire aim” strategy can work if you use other trusted advisors as a balancing sounding board.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Deanna Shoss go to https://interculturaltalk.com/
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Are you considering an office space remodel or expanding into new space but have no idea where to start with your design? In this episode, we welcome Jackie Piller, the founder of The Piller Group. Jackie and Margo discuss how to incorporate Feng Shui into your office space. They dive into the elements of Feng Shui and how they relate to each other, how to incorporate your brand into office design, what colors are recommended and what to avoid. Jackie also shares why diplomas should be on the bookcase not the wall.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Jackie Piller please go https://thepillergroup.com/
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I keep hearing about DEI but how do I incorporate real change into my practice and not just give it lip service? In this powerful episode, we welcome four-time TEDx speaker and founder of Abbey Research, Dr. Kristen Donnelly. Kristen and Margo discuss ways organizations can start to practice what they preach and take real action towards becoming truly inclusive. Kristen introduces the term “radical inclusive authentic hospitality”, discusses why shame is an unproductive emotion, and provides places to start that can help enable real change. Dr. Kristen also shares her views on why many organizations are “starting with J when they need to start at A”.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Kristen Donnelly please go https://abbey-research.com/
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Are you finding it nearly impossible to attract, hire and retain good candidates in the current job market? In this episode, Margo and Deanna discuss how a simple mind-shift in hiring can help. They dive into candidate-driven hiring and why initially asking what “candidates” are looking for and what is important to “them” can make a big difference in finding employees with goals that are aligned with your organization. Margo also shares why it’s so important to ensure that your mission, vision and values are communicated upfront and are transparent during the hiring process.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Deanna Shoss go to https://interculturaltalk.com/
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Do you have an idea for a book but have zero contacts in the industry and no idea how and where to start? In this episode, we welcome, Julie Broad, the founder of Book Launchers. Julie and Margo discuss how to diversify your services and brand by writing a book. They dive into the benefits of self-publishing, how to get the process started, and services available to help. Julie also shares how to find your angle to differentiate your book from the pack.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Julie Broad please go to https://juliebroad.com/. To learn more about Book Launchers go to https://booklaunchers.com/.
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Everyone says that I need to blog and distribute marketing content on social media but I only have a small budget and an even smaller amount of time. In this episode, Margo and Deanna discuss ways you can repurpose marketing content to get the biggest bang for your buck. They first define content and then dive into ways to get started, the different marketing distribution channels you can use, and how you can easily create a process to generate valuable content on an ongoing basis. Deanna also shares her insights on how picking a theme each month can help you organize and get the most out of your marketing content.
Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Deanna Shoss go to https://interculturaltalk.com/
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