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Our audio content manager, Daren Lake, sublimely curates an audio-candy episode with a teleportation back in history and a few one-on-ones with Metigy's founders. This episode is meant to be consumed with headphones on so we encourage that you plug in and enjoy all in the hopes of understand Metigy, SMEs, marketing and the potential for your own businessâ future.
In this episode you will learn:
The growing population of SMEsThe history of problems and solutions (that all relate back to business and marketing)Metigyâs technology explained in a simple analogyHow to solve problems for your customersStopping the SME superhero syndromeArtificial intelligence explained through InstagramWhat Product Market Fit isPredictions on marketing, artificial intelligence and SMEsAnd MoreQuotes
Daren On Artificial Intelligence explained simply:
[00:15:40] âArtificial intelligence while scary isn't as much about a Terminator future but more about a future that we are already living.â
[00:15:51] The maps app or chess game that you use on your smart phone is specific artificial intelligence. The Facebook and Instagram algorithms that you use right now are all based on machine learning from human inputs to then execute different outcomes.Daren on Product Market Fit (PMF):
âBut finding PMF is When you made something that people want.. Your customers, clients or users just want to tell other people to use your product (without any incentive).âDavid Fairfull on Metigy App tech stack:
[00:14:51] âHow many different technologies do we use to help us do the marketing function? We don't have them connected, right? The proposition is the need to finally have one true source of all data and could make a great decision.â
âTechnology is not being there to harness the value of that data. It (currently) comes back to humans interpreting that. AI is a fantastic application in this environment to process that data once it's all connected and distill it down to the thing you should do today.âJohnson Lin on getting to PMF faster and failing fast:
[00:20:02] âI can see two directions of how to get us there faster. One is by faster iteration cycle time. How can you do more laps? You run faster. So put that into our perspective. Does that mean we make people look faster or work harder? No, the approach you will want to be taking is earlier validation and fail faster and we can go to the next iteration if the previous one is not working.â Darenâs Summary on JLâs angle on failing:
âFail Fast. Don't run and work harder. Fail faster and learn in the early stagesâBrendan rocket ship
[00:21:04] I definitely hopped on the rocket ship in late 2018 and, you know, talking to David and Johnson, they just had a really massive vision. And it was something that you really wanted to be a part of. You know, they told the vision of Metigy with so much gravitas, really that.Brendan on superhero syndrome:
[00:14:00] âI wanted to do the accounting, the marketing, I wanted to do the customer support⊠But there's only 24 hours in a day. Unless you're Elon Musk. He seems to find a lot more hours in the day somehow. So for average, normal, small business owners, time pressure is a real thing.âThiago Zandonai on what Metigy does:
âYou connect your social channels in Metigy and we start giving you insights and recommendations to grow your business. So you just connect them and boom, you're done.â -
Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product?
No, you dig around.
You Google them, check social media and even ask friends that might know about the product or service.
What youâre looking for is real world reviews from real people. This is user generated content or UGC for short.
Find out more about user generated content and why you should use it on this episode of This Week In Marketing.
What youâll learn in this episode
The benefits of using UGC for your businessReal world examples that arenât watch relatedA simple way you can start creating UGC -
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You have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, itâs becoming harder and harder to capture our audienceâs attention online. So whatâs the best way to capture attention and engagement online? Find out the answer to that question and more on this episode of This week in marketing
What youâll learn in this episode
The secret sauce for creating engaging videosWhy scripted isnât always the bestHow to light your shootsEditing toolsAnd moreFor more information on improving your social media engagement
Click here to learn more: https://metigy.com/metigy-learning/the-simple-guide-to-creating-your-first-engaging-video-for-digital-marketing/Find Joyce here:
âą on Linkedin
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Are you publishing a bunch of video content but itâs not working? Is your video engagement low and your audience doesnât seem to care?
If so, weâve got the answer for you.
Find out how to polish up your video content and more on this episode of This Week In Marketing.What youâll learn in this episode:
Why itâs not connectingHow to put stuff out that you find interestingUsing B-Roll footage, music and more!Letâs get into the convo with Joyce and me.
For more information on improving your social media engagement
Click here to learn more: https://metigy.com/metigy-learning/how-to-improve-your-declining-social-media-engagement/Find Joyce here:
on Linkedin -
Organic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin, which is the norm these days.
That also means your engagement is suffering too.
Unfortunately, engagement is extremely important for converting your followers to customers or clients.
Find out how you can improve your declining engagement and more on this episode of This Week in Marketing.
What youâll learn in this episode:
Why just scheduling content isnât enoughThe 3 proven ways to increase your engagementTools to useThe benefits of social engagementAnd much more -
Artificial intelligence, while scary, isn't as much about a Terminator future but more about a future that we are already living.
The maps app or chess game you use on your smartphone is specific AI.
But artificial intelligence and machine learning are nothing but data, and zeroes and ones without us. Artificial intelligence cannot exist and function properly without the human touch to inform them to do something valuable. Tune in and learn from one of Metigyâs leading chiefs, Johnson Lin.
Johnson Lin has been the chief technology officer and co-founder of Metigy since 2017.
Over the last 20 years, Johnson scaled and led technology teams across telecommunications, internet services, e-commerce, digital marketing and social media. He's the swiss army knife of software developers!
In this episode youâll learn
What is the one marketing problem that Metigy will solve for businesses with AI?Johnsonâs reason for creating Metigy with David FairfullThe feeling of wanting to create somethingJohnson fav niche productivity tool3 things that AI will do for small businessand more.You can reach Johnson here:
on Linkedin -
When Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australiaâs fastest growing startups.
The lessons learnt from Mikeâs extensive experience through the startup life, starting from the US and now in Australia, will teach you the connection between data and marketing strategy, what customer success looks like and why you need to connect your CRM and marketing automation tools as soon as you kick off your business.
Additionally, Mike also shared the story of the similarities between coaching his sonâs football team and coaching his marketing team. Letâs delve into it!
What you will learn in this episode
Why data is so important for your businessHow gamification can lead to data capture opportunitiesMikeâs definition of customer successConnecting the data with your marketing strategyMake sure that your applications, front end systems, CRM and marketing automation tools are connected straight out of the gate.Why progressive profiling can get the right information at the right time from your customersWhy you need to invest in business intelligenceSimilarities between coaching a football team and coaching a marketing teamWhen expanding your business into new international markets > always read history books for that region.Resources mentioned
PawssumSiteminder 90% of the worldâs data was created in the last two years.TableauStripeAirpodsAtlassianBook Recommendations
Shogun by James ClavellWhat business would you build on Mars?
It kind of goes back to the fact that our society now is so much built on growth, and we talk about GDP, and there's nothing around climate change, and all the things that are basically we're not exactly doing very right by the world at the moment. So, you go to a new world, fundamentally shift. I like to see a blend of the communal sharing of a company as opposed to just the fact that it's sheer growth, and there's a few people at the top. So, there was a company out of the US. I think it's Chobani. It's a yogurt brand. Once they went public, they shared with every single employee, they all became big shareholders in the company. So, if I go to Mars, I would literally probably do something around mining and terraforming. But every person involved would have a huge share of that company because if you could reset what accompany means, I would completely reset it to where everyone's got to share, we grow, but it's a completely different mindset.Reach Mike here:
Mike on LinkedInTo see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com
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This is part five of five in a mini series takeover by The B2B Playbook
In this episode youâll learn
Where to actually startThe importance of trustUsing the previous 3 BEs (Be ready, Be helpful, be seen) to help the next 2 BEs (Be better and be the best)The 5 BEs summed upAnd more -
This is part four of five in a mini series takeover by The B2B Playbook.
In this episode you'll learn:
What to do with all the feedback from being helpfulHow to use this feedback to improve your business, products, services and general marketing comms.And moreEnough from me, letâs get into the convo with Kev & George.
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This is part three of 5 in a mini series takeover by The B2B Podcast.
In this episode youâll learn:
How to understand your dream customers on a deep level.How to be authentically helpful to your dream customers and clientsAnd How to create content from the perspective of helping firstEnough from me, letâs get into the convo with Kev & George
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This is part two of five in a mini series takeover by The B2B Playbook.
In this episode youâll learn:
Why B2B online marketing is all about content. But your content journey starts with your customer, not your business.Step 1 in the B2B framework âBe Readyâ.What questions to ask yourself right now so you can find the right customer or clientEnough from me, letâs get into the convo with Kev & George.
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This is part one of 5 in a mini series takeover by The B2B Playbook.
In this episode youâll learn:
The foundation of Kev and Georgeâs strategy - the five B's.B2B online marketing one oh one.And why all of this comes back to what content you are putting out.Enough from me, letâs get into the convo with Kev & George -
Everybody wants business growth, but is your business growth protected?
With content ideas flowing, networking opportunities being prioritized, and long-term strategies being made, it would be evident that thereâs a lot of work to be done. However, integrating legal into the core of the business is an important thing as well.
Because when it comes to protecting those ideas and setting boundaries with your stakeholder network, legal becomes the protector at the forefront of your business. Think of it as your businessâ insurance and protection.
Tune in and learn from Myra Beal, general counsel and chief of staff Metigy, as she shares the fundamentals of legal, and what your business needs to apply.
What you will learn in this episode:
Assessing your businessâ legal needsThe importance of IP (Intellectual Property) and how to contract around itEmployee share schemes and issuing sharesThe importance of well-structured terms and conditionsCommercial contractsEmployment issuesHow to find the right lawyerKey takeaways:
Think about legal upfrontYour agreements should be simple and clearSet up your legal as soon as possible to prevent having issues further down the trackPay the right person for less of their time.Reach Myra here:
On Linkedin -
HungryHungry has surpassed 20 years of working with professionals in the hospitality industry and they know incredibly well what the practice is behind keeping operations resilient and growing. Let's tune in to this classic episode where Brendan explores early-stage marketing practices with cofounder, Mark Calabro.
Mark's mission is to get restaurants full again and bring back the social element of going out and dining. But how is he going to do this? Good question. Mark founded Hungry Hungry, a platform that gives merchants the opportunity to engage directly with THEIR customer and improve the dining experience.
Hungry Hungry is now used by 700 food and beverage merchants throughout the US and Australia. In my conversation with Mark, we cover a wide range of topics including how to create word of mouth buzz for your business, how to generate genuine reviews and why itâs important to keep in contact with your business network (and actually visit them face to face).
What makes the story of Hungry Hungry and Mark even more inspiring is that Mark has invested $2m of his own personal money to get it off the ground to save an industry that he loves so much. You can tell how passionate Mark is about the food and beverage industry and it comes across in the interview that Iâm sure every early-stage business owner will enjoy. Check out all of the resources and tools mentioned at metigy.com/podcast
What you will learn in this episodeHow to create word of mouth buzz for your businessChallenges facing the hospitality industryUpsell tactics (would you like fries with that method)Why convenience will always winHow to start a business in an area you are passionate aboutBefore you follow your dream of opening a hospitality business you need to understand the metricsWhy feedback from customers is so critical for your businessHow to generate genuine reviews for your businessHow Mark has built the Hungry Hungry communityHow Mark tested his business assumptions, invested in technology early on, validated the product and market fit and is now ready to scale.Why itâs important to keep in contact with your network (and visit them face to face)The process of building the Hungry Hungry appMarkâs process of collecting primary data from customers and what he does with it.Reach Mark Calabro here:
on LinkedinHungryHungry on InstagramHungryHungry on Facebook -
David Fairfullâs experience and establishment in the social media marketing industry grew alongside the boost of the creative and social media marketing industry since 2011.
So much has changed since then. Artificial Intelligence remains the largest difference between digital marketing that existed then, and the digital marketing that exists now. With copious amounts of information to absorb nowadays, AI is not merely a replacement, but a leverage for marketers to fulfil the easy parts of their marketing objectives so they can build on their creative strengths.
With Daren Lake, David explains the reliance and the large capacity of responsibility AI can hold for your business, and the small progresses he made along the way of creating the brand you see today.
For reference, while this interview by itself is very valuable, please go back to the episode from 2021 titled âHow Metigy and Elon Musk are disrupting the future of their industriesâ. This will help you really understand how important technology is to solving digital and social mediaâs complex problems.
What you will learn:
The complexity of digital marketing and how it can be fixed by artificial intelligenceHow to pat yourself on the back for small winsWho Metigy wants to helpCrystal ball predictions around the future of marketing, technology and small businessesDavidâs favorite tech tools for organisationand so much moreNotable quotes:
"Digital marketing has never been more difficult and never more critical. So we're trying to help any SME marketer grow into becoming a great marketer... Execute and grow and increase their sales performance in terms of the way they run their business""There's no egos and no stars in the team. And that to me is a huge contributor to the success of where we're going and what we're doing at the moment""Technology is shifting the way that the entire industry is going to work. The power is shifting for brands to do it themself rather than rely on third parties""Digital marketing's never been more difficult and never more critical"
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In this episode, Daren Lake explores the perks of Metigy Ads with Googleâs partner success manager, Sunny Lo and Metigyâs growth marketing lead, Kevin Chen.
What you will learn in this episode:
Digital marketing, advertisingâs complex problem and how we look to solve itFour benefits gained from using Google AdsThe benefits of using Google Ads within Metigyâs platformTips, tricks, and best practices -
Gaining 14 million Linkedin views is unreal. But to do that organically & in less than 12 months? Uncanny! Sally Illingworth, Linkedin queen, will show you how to do this in our classic episode of Forward Thinking.
In this episode from 2019, we touch on how to create the perfect LinkedIn profile, how to get leads that convert on LinkedIn and how publishing 1 video per day on LinkedIn can increase your profile views by 2000%. With over 55,000 pieces of content published on LinkedIn every second, Sally shares exactly how to produce content that cuts through the noise and delivers results for your business. For any business owner who doesn't know how to get started and begin leveraging the massive power of LinkedIn, this episode is a must-listen.
Check out all of the resources and tools mentioned at metigy.com/podcast
What you will learn:
How to start your content marketing strategy for your business How to maximize your content reach > lessons from gaining 14 million organic content views on LinkedInHow publishing 1 video per day on LinkedIn can increase your profile views by 2000%How cooking Australiaâs largest pizza resulted in priceless PR and engaging contentWhy LinkedIn is the best platform for personal brandingHow to create the perfect LinkedIn profile How to get leads that convert through LinkedIn Creating content assets that create emotional connections with prospects Type of content that the LinkedIn algorithm is rewarding the most How to maintain content production in your business How to produce 30 videos from 1 pillar articleResources mentioned in this episode:
Linkedin as a content publishing platform HubspotMailchimpInshotLinkedin influencers to check out:
Shay RowbottomMark MetrySally A Illingworth -
In this episode we sit down with the senior account manager of Sling & Stone, Sophia Aiano, to discuss the fundamentals of public relations and how you can catapult your business into the public eye.
What you will learn in this episode:
The problem of small businesses not having any visibilityWhat PR is exactly in the context of helping an SME.Actionable tasks that they implement immediatelyReach Sophia here:
On Linkedin -
Watch and learn:
Watch the video podcast to see Metigy's client, Daren Lake walk through Creative Services' visual assets and how they increased his engagement rates by ten fold.
Introduction:
DLake Creates is an endurance sport brand that is headed up by Daren Lake. He focuses his efforts on serious and committed endurance athletes that want to perform better as they age.
His brand has a podcast, social media content (long and short form video, photos, graphic illustrations, etc.) and a newsletter.
His main objective is to âownâ his audience as much as possible. On most platforms you are renting your audience. He wants to be able to directly communicate with them.
Objective 1 - Sign up for his email newsletterObjective 2 - Listen to the podcast (then have super fans share it out)He is focusing a lot of his content on visuals. The best way to promote audio is through visuals like photos, video and design.
This is where Metigyâs Creative Services Can Help.
What you will learn in this episode:
About DLake CreatesDlake Create's social media engagement status prior to using Metigy's Creative ServicesA range of creative assets that Creative Services can generate for youPost-performance analyticsResources:
Metigy Creative ServicesDLake Creates -
Metigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing â How Anna Cheng Grew Spaceship to $100m in 4 months.
In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted in 40,000 contacts.
For any business owner who is looking to take their growth marketing strategy to the next level, this episode is a must-listen.
Resources mentioned in this episode
The difference between growth marketing and growth hackingPirate Metrics â The AARRR Framework (acquisition, activation, retention, referral, revenue)25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue.How to improve activationHow to improve your user onboardingDevelop customer personasWhy analysing competitors can save you time and moneyHow Anna grew Spaceship to $100m from being employee number 3Why itâs important to phone new customers and get their feedbackUsing waitlists to get 40k people on prelaunch listDonât try to scale when youâre not ready to scaleResources mentioned in this episode:Mailchimp onboarding processAsanaSpaceshipSEMrushahrefsCanvaMike Cannon-BrookesRobinhoodSegment.ioMixpanelAutopilotBrian BalfourSam ZhengAndrianes PinantoanCurious ThingBook Recommendations:Traction by Gabriel WeinbergThe Lean Startup by Eric RiesPredictably Irrational by Dan ArielyWhat business you would build on Mars?I think if we were to avoid like the obvious answers, which are getting monopolies over resources that everyone needs like water and housing and things like that, I would probably open the first bank there. I think the best way to make money is to help other people make money. I was thinking about this question, with so many business opportunities that you can capitalize on, the best way to do it is just to give people the capital in order for them to achieve those particular dreams that they also might have in regards to what sort of businesses they want to open.
The first thing Iâd open is probably a bank or an investment firm or something like that, which basically allows people to borrow or give up some of the equity in order to build out their first businesses, which might be that monopoly of water or that monopoly of food or the next Amazon.
Get in touch with Anna:Anna on LinkedInAnna on Twitter - Vis mere
