Episoder
-
What if you could reclaim hours of your time each weekājust by documenting and automating the simple tasks youāre already doing?
In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how heās using Zapier + AI to automate processes in his farm businessāfrom order management to email marketing, lead tagging, customer onboarding, and even abandoned cart follow-ups.
Glen shares how he went from juggling everything manually to building smart, scalable workflows that save him time and create a better customer experience. He walks us through his "white belt to black belt" automation philosophy, shares the tools heās using (and loving), and explains how he's using ChatGPT to document and coach his systems into existence.
š§ If youāve ever felt like youāre doing everything yourself (and itās too much), this episode will change how you think about building systems in your farm bizāone Zap at a time.
Podcast Guest: Glen Young
Glen is the owner of Cold Springs Organic Farm in Campbellcroft, Ontario. He has a background in engineering and worked for 15 years in information technology. During that time, he built enough of a real estate portfolio to semi-retire and spend a lot of time with his young boys. In 2016, he and his wife Amy welcomed a new baby girl into the family. Baby Graceās birth really opened Glenās eyes to the risks of climate change and problems with the industrial food system, so Glen found a friend and investor to help him form a joint-venture, buy some farmland and start farming carbon.
His goals are to make the farm an example for sustainability and to accomplish this, heās been racing to make it financially sustainable. Glen lives with his amazing wife Amy and three children just east of Toronto, Canada and always loves to connect with other small-scale farmers or aspiring farmers in the area so donāt hesitate to reach out to him!
Glenās website: coldspringsorganics.com
See Glen's first appearance on the My Digital Farmer podcast, Episode 203: A 2-Year Roadmap for New CSA Farmers - Interview with Glen Young of Cold Spring Organics
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnāt have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
š Creating a promotion calendar that drives consistent sales š ļø Setting up & optimizing your Google Business Profile š§ Writing high-converting emails (nurture, promotions, onboarding) š£ļø Collecting & using customer testimonials effectively š Auditing & improving your sales funnel š¬ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Helpful Links Mentioned in This Episode
š www.mydigitalfarmer.com/fms (Cancel anytime!)š ļø Glen's Bonus Freebie Mentioned in this Episode: Want to see what Glen is building? Download his 5 Simple Farm Automations Guide and get started with Zapier basics.
šZapier.com ==> check out this tool which connects apps together so you can build automation workflows. There is a free and paid version. You can do quite a bit for free!
ChatGPT ==> sign up for a free account with this AI tool, and use it to help you document and write some of your automation workflows. Let Chat help you! https://chatgpt.com/
Hear Glen's first appearance on the My Digital Farmer podcast, Episode 203: A 2-Year Roadmap for New CSA Farmers - Interview with Glen Young of Cold Spring Organics
What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
š² Follow me on Instagram: @mydigitalfarmer
š¬ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
š± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com
š Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. āļø Leave a Review on Apple Podcastsāit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
What happens when a total city girl decides to go all-in on the homesteading lifeā¦ and ends up building a full-blown farm business from scratch?
In this episode, I sit down with Beth DeClerq, a self-taught homesteader who started out just wanting to be self-sufficientāand ended up creating a profitable farm business thatās now helping her family build toward a full-time income.
Beth didnāt grow up farming. She had zero experience with animals or agriculture. But one step at a timeāraising chickens, gardening, milking a cow, selling eggsāshe figured it out. And along the way, her neighbors started asking if they could buy from her. Fast forward to today, and Beth is scaling her farm operation, growing an online membership that teaches homesteading skills, and using the early bird sales system she learned from this podcast to sell out her pastured poultryā¦ before theyāve even hit the freezer.
š§ This is a story of grit, organic growth, and leaning into your niche. Tune in to hear how Beth turned her side hustle into something biggerāand the key takeaways sheās learned along the way.
Today's Podcast Guest: Beth DeclercqBeth Declercq is a city-kid-turned-homesteader, raising 8 kids with her husband Tommy on 10 acres in mid-Michigan. She originally began homesteading with the desire to provide better food for her family, but eventually their change in lifestyle grew into a longing for financial self sufficiency too. Their small homestead now generates enough revenue to cover all it's own costs, and then some, and they are currently on the journey of scaling from family homestead to a small farm.
Follow Beth on Instagram @BethDeclercq
Here's the link to her homesteading membership: IntentionalHomesteading.com
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnāt have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
š Creating a promotion calendar that drives consistent sales š ļø Setting up & optimizing your Google Business Profile š§ Writing high-converting emails (nurture, promotions, onboarding) š£ļø Collecting & using customer testimonials effectively š Auditing & improving your sales funnel š¬ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Helpful Links Mentioned in This Episode Want to build your own āearly birdā sales campaign like Beth did? My online course Early Bird Campaigns that Convert is now inside of Farm Marketing School!! Enroll monthly in FMS and get access to this course. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
š www.mydigitalfarmer.com/fms (Cancel anytime!)Follow Beth on Instagram @BethDeclercq
Here's the link to Beth's homesteading online membership: IntentionalHomesteading.com
š² Follow me on Instagram: @mydigitalfarmer š¬ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. š± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com š Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. āļø Leave a Review on Apple Podcastsāit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
Manglende episoder?
-
May 7, 2025
Ever wonder what it really takes to sell premium farm products with confidenceāand actually make money doing it?
This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging ātoo muchā for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset of a CEO. But that transformation didnāt happen overnight.
Stacieās journey is full of hard-won lessons: from hiring her first coach, to outsourcing hog production, to finally letting go of the fear that held her back from charging what her work is truly worth. She shares the real story of what it takes to step out of a scarcity mindset and step into profitabilityāwithout apology.
š§ Whether you sell meat, veggies, or any farm product, this episode is a must-listen for anyone who wants to shift their mindset, get clear on pricing, and build a business that lasts.
Meet Today's Podcast Guest: Stacie EdwardsStacie is the owner and farmer at Edwards Family Farms in Nebo, North Carolina, where she and her husband raise high-quality pasture-raised chicken, pork, and beef. Sheās passionate about regenerative farming, transparency, and helping busy families trust their food by knowing their farmer. Alongside running the farm, Stacie mentors other farmers on how to understand the value of their products and price them sustainablyāso they can build profitable businesses that last.
To learn more about Stacie and her farm (or to reach out to her for consulting services), visit her website: https://edwardsfamilyfarmsnc.com/
==> Facebook page for Edwards Family Farms
Podcast Sponsors: Local Line:
==> Instagram Page for Edwards Family Farms
==> Check out Stacie's Local Line online storeto see all the categories of products she created! Test this idea on your own store and see if it brings in more sales (or causes overwhelm and decision fatigue. I suspect you will sell more!)Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnāt have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
š Creating a promotion calendar that drives consistent sales š ļø Setting up & optimizing your Google Business Profile š§ Writing high-converting emails (nurture, promotions, onboarding) š£ļø Collecting & using customer testimonials effectively š Auditing & improving your sales funnel š¬ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode:
š www.mydigitalfarmer.com/fms (Cancel anytime!)==> Follow me on Instagram: @mydigitalfarmer
==> Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
š Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. āļø Leave a Review on Apple Podcastsāit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everythingāfarmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesaleā¦ selling flowers directly to florists.
What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm businessāand sheās helping other flower farmers learn how to do the same.
In todayās episode, she shares how she built her florist-focused business model, what makes the wholesale florist buyer tick, how she finds and communicates with them, what software she uses to manage weekly orders, and more. She even reveals how she uses the same marketing framework I teach inside Farm Marketing Schoolātailored specifically to florists.
š§ Tune in to hear how Ruth Ann built her flower business from the ground upāand how you can too.
Meet Today's Podcast Guest: Ruth Ann MajauskasRuth Ann Majauskas is the owner of Abundant Blooms Flower Farm in Dorr, Michigan. She started her farm in 2020 with her then three small children in tow. After dabbling in a few different sales models, she discovered her nicheāselling flowers to floristsāand now sells exclusively to them.
In December 2024, Ruth Ann launched a YouTube channel and online course, Selling Flowers to Florists, to teach other flower farmers how to do what she does. She's a wife and homeschooling mama to five children. When sheās not farming, she enjoys trips to Lake Michigan with her family and reading a few paragraphs from her book each night before bed.
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnāt have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
š Creating a promotion calendar that drives consistent sales š ļø Setting up & optimizing your Google Business Profile š§ Writing high-converting emails (nurture, promotions, onboarding) š£ļø Collecting & using customer testimonials effectively š Auditing & improving your sales funnel š¬ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode:
š www.mydigitalfarmer.com/fms (Cancel anytime!)==>Want to start selling flowers to florists but donāt know where to begin? Download Ruth's FREE guide: Tips for Selling Flowers to Florists
==>Ruth uses RootedFarmers.com as her software platform. Check it out here.
==> Check out Ruth Annās YouTube Channel where she teaches flower farmers how to build a wholesale florist business model:š Abundant Blooms Flower Farm on YouTube
==>Follow me on Instagram: @mydigitalfarmer
==> Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
š Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. āļø Leave a Review on Apple Podcastsāit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base.
Thatās exactly the challenge David Heeks faced this springāand in this episode, youāll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call.
David had just completed the Farm Marketing School (FMS) project on "Auditing Your Sales Funnel," and came prepared to share his homework. We walked through every stage of the customer value journey, from building awareness and engagement all the way to repeat buyingāand we identified the key gaps he needed to fill fast.
š§ Whether youāre just starting your farm biz or revamping an existing one, this episode is packed with practical ideas and āahaā moments about how to think through your customerās journeyāplus a cool little demo of how I used ChatGPT live to help David implement part of his plan on the call!
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnāt have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
š Creating a promotion calendar that drives consistent sales š ļø Setting up & optimizing your Google Business Profile š§ Writing high-converting emails (nurture, promotions, onboarding) š£ļø Collecting & using customer testimonials effectively š Auditing & improving your sales funnel š¬ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode: Want to check out ChatGPT? Go to https://chatgpt.com/ Want help building better offers for your own customer journey? Download my free guide: 35 Ways to Build an Offer What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! š² Follow me on Instagram: @mydigitalfarmer š¬ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. š± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. Support the Podcast:
š www.mydigitalfarmer.com/fms (Cancel anytime!)Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. āļø Leave a Review on Apple Podcastsāit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food?
One Google search later, I found myself tumbling headfirst into a raw dog food rabbit holeācomplete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse.
In just seven days, I went from āhmm, maybe Iāll try something newā to full-blown raw food DIYer with a freezer full of meat and a meal plan I created myself. And I didnāt just buy dog foodāI bought into an identity shift. I wanted to become the kind of person who makes her own dog food.
In this episode, I walk you through that transformationāfrom unaware to superfanāand break down the stages of the sales funnel framework that brought me there. Iām also challenging YOU to think critically about how your farmās sales funnel is designed to do the same thing for your customers.
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnāt have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
š Creating a promotion calendar that drives consistent sales š ļø Setting up & optimizing your Google Business Profile š§ Writing high-converting emails (nurture, promotions, onboarding) š£ļø Collecting & using customer testimonials effectively š Auditing & improving your sales funnel š¬ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode: Episode 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine Kendallās Raw Dog Food Guide ā A 34 page guide giving you all the information to start a line of raw dog food for your farm or ranch. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! š² Follow me on Instagram: @mydigitalfarmer š¬ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. š± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. š Support the Podcast:
š www.mydigitalfarmer.com/fms (Cancel anytime!)Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. āļø Leave a Review on Apple Podcastsāit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
Are you charging enough for your farm products or services?
Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a yearāyet hadnāt raised their prices in years. Thatās a major sign they could (and should) charge more.
The truth is, most farmers hesitate to raise prices because theyāre afraid of losing customers. But what if I told you that keeping your prices too low could actually be hurting your business?
In todayās episode, Iām breaking down five key signs that itās time to increase your pricesāand how to do it with confidence. Whether you sell produce, meat, flowers, CSA shares, or even farm experiences, this episode will help you rethink your pricing strategy and ensure your farm is profitable.
š§ Hit play now to find out if itās time for a price increase!
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnāt have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
š Creating a promotion calendar that drives consistent sales š ļø Setting up & optimizing your Google Business Profile š§ Writing high-converting emails (nurture, promotions, onboarding) š£ļø Collecting & using customer testimonials effectively š Auditing & improving your sales funnel š¬ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode: My Digital Farmer Podcast Episode 50: 3 Ways to Increase Your Revenue What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! š² Follow me on Instagram: @mydigitalfarmer š¬ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. š± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. š Support the Podcast:
š www.mydigitalfarmer.com/fms (Cancel anytime!)Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. āļø Leave a Review on Apple Podcastsāit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
Is your farmās sales funnel doing a great job of bringing in first-time customersābut then dropping the ball when it comes to getting them to buy again?
I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting first-time buyers like clockwork. But hereās the catch he had no system in place to encourage repeat buying.
In todayās episode, Iām sharing what I told this farmer to focus on next to boost his AOV and order frequencyāand Iāll give you a checklist of ideas you can implement to build out your own post-purchase system.
Tune in now to learn how to turn first-time buyers into loyal, repeat customers!
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnāt have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
š Creating a promotion calendar that drives consistent sales š ļø Setting up & optimizing your Google Business Profile š§ Writing high-converting emails (nurture, promotions, onboarding) š£ļø Collecting & using customer testimonials effectively š Auditing & improving your sales funnel š¬ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode: š© Grab my freebie: 35 Ways to Build an Offer: Learn how to craft irresistible offers to increase order value and drive repeat sales.
š www.mydigitalfarmer.com/fms (Cancel anytime!)
š Download it here: www.mydigitalfarmer.com/offer š§ Zapier ā Automate Your Farmās Post-Purchase System: Connect Local Line (or your ecommerce store) with your email provider and automate post-purchase tagging and follow-ups. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link: www.mydigitalfarmer.com/kit (and I get a small commission). š² Follow me on Instagram: @mydigitalfarmer š¬ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. š± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. š Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. āļø Leave a Review on Apple Podcastsāit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
March 26, 2025
A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinnaādid you know your website pop-up isnāt popping anymore?"
Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest drivers of email signups for my farm, so I was SO grateful he caught the issue before it went unnoticed for too long.
This got me thinkingāhow many farmers have a lead magnet set up but arenāt actually promoting it in the right places? Or worse, have no idea if itās even working?
So today, Iām breaking down 5 key places you should be advertising your lead magnet so you can grow your email list faster and turn more leads into customers. Plus, Iāve got a free resource to help you brainstorm 20+ farm lead magnet ideas so you can get started today!
Your homework from this episode is to pick ONE of the ideas I share in the episode and start promoting your lead magnet there on a consistent basis every week!
š§ Hit play now and make sure your lead magnet is working for you!
Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnāt have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
š Creating a promotion calendar that drives consistent sales š ļø Setting up & optimizing your Google Business Profile š§ Writing high-converting emails (nurture, promotions, onboarding) š£ļø Collecting & using customer testimonials effectively š Auditing & improving your sales funnel š¬ Monthly live coaching calls for answers to your burning questionsEach project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode: The Anatomy of a Lead Magnet: Episode 9 of the My Digital Farmer Podcast. A to Z Vegetable Storage Guide Canva Template -- Don't have time to make a lead magnet? Get mine! Do you want to download my ready-to-use, customizable veggie storage guide for YOUR farm? I made this paid product to save you time! Get it here: www.mydigitalfarmer.com/atozguide š© Grab my freebie: 20+ Lead Magnet Ideas for Farmers! This will show you over 20 examples of lead magnet titles you could use for your farm business. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! š² Follow me on Instagram: @mydigitalfarmer š¬ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. š± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. š Support the Podcast:
š www.mydigitalfarmer.com/fms (Cancel anytime!)Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. āļø Leave a Review on Apple Podcastsāit helps other farmers find the show. Share this episode with a fellow farmer or small business owner. -
Have you ever found yourself scrambling to write an email or social media post for a promotionāonly to realize you already did it last year? What if I told you thereās a simple way to save yourself hours next season? Today, Iām sharing how documenting your promotions as you go can eliminate the guesswork and make next yearās marketing 10x easier. Instead of reinventing the wheel, youāll learn how to track what works, streamline your marketing efforts, and save tons of time.
In this episode, you'll discover:
š Why most farmers waste time recreating marketing materials every year
š What to document in your Farm Promotions Logbook
ā How to organize your past promotions for easy access next season
š Real-life examples of how Iāve streamlined my marketing using this method
Your Homework: Create a simple Farm Promotions Google folder/doc today and add your last major promo materials to it.
Need help? š Grab my free Farm Promotion Google Doc Template here: www.mydigitalfarmer.com/promolog
Thank you to our Podcast Sponsors: Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:Marketing doesnāt have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
š Creating a promotion calendar that drives consistent sales
š ļø Setting up & optimizing your Google Business Profile
š§ Writing high-converting emails (nurture, promotions, onboarding, cart recovery)
š£ļø Collecting & using customer testimonials effectively
š Auditing & improving your sales funnel
š¬ Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
Links Mentioned in This Episode:
š www.mydigitalfarmer.com/fms (Cancel anytime!)š Farm Promotion Playbook Template: www.mydigitalfarmer.com/promolog
šļø Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Long
š² Follow me on Instagram: @mydigitalfarmer
š¬ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
Free Canva Tutorial: I walk you step by step through how to use Canva's graphic design software in this free 45 minute training. Subscribe to access it here.š± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.
š Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode.
Leave a Review on Apple Podcastsāit helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.
-
Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plateāwithout being complicated, expensive, or scary? Today, Iām breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better resultsāwithout working harder.
In this episode, you'll discover:
š§ How AI can write emails that actually convert š± The easiest way to create social media content in seconds š° How AI can generate CSA newsletters & blog posts šŖ Writing product descriptions & website copy without frustration šļø Using AI to automate sales & promotionsYour Action Step: Choose one of these AI tools and experiment with it this week! Need help getting started? Subscribe to my 5 Day ChatGPT Challenge and practice seeing what this tool can do for you!
Podcast Sponsors: šæ Local Line:Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
š Farm Marketing School: Ready to Make Marketing Easier? Join Farm Marketing School!Marketing doesnāt have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, youāll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:
ā Creating a promotion calendar that drives consistent sales
ā Setting up & optimizing your Google Business Profile
ā Auditing & improving your sales funnel
ā Writing high-converting emails (nurture, promotions, onboarding)
ā Collecting & using customer testimonials effectively
ā Live monthly coaching calls to get answers to your burning questions
ā ā¦and much more!Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quicklyāwithout getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.
Try it out here: š mydigitalfarmer.com/fms (Cancel anytime!)
š Links Mentioned in This Episode: š ChatGPT Challenge for Farmers: www.mydigitalfarmer.com/AI šļø Episode 278: What to Post on Social Media (and Why)! Ideas for Small Farms š² Follow me on Instagram: @mydigitalfarmer š¬ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at mydigitalfarmer.com/subscribe. š¬ Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway. š± Want more farm marketing strategies? Visit my full resource library at mydigitalfarmer.com.š§ Recommended Next Episode: Not sure what to listen to next? Check out Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Longāitās the perfect follow-up to todayās discussion.
š Support the Podcast:Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode. Leave a Review on Apple Podcastsāit helps other farmers find the show. Share this episode with a fellow farmer or small business owner.Your support makes all the differenceāthank you for being part of this journey! š±
āļø Leave a Rating or Review: If you loved this episode, would you take a moment to leave me a review? Reviews help other farmers discover the podcast and grow their marketing skills. Head to [insert review link] and let me know what you think!
-
Feeling like youāre always scrambling to come up with content ideas?
What if you had a simple system that not only made content planning easier but also helped your customers remember your farmās messageāand feel like they truly āgetā what youāre about?In this episode, Iām sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorableāwithout the constant pressure to invent something new.
Plus, youāll learn:
š Why repetition isnāt boringāitās branding.
š How Content Buckets work like TV show genres (and how you can use that to hook your audience).
š 5+ Content Bucket ideas you can start using right awayāeven if you're totally new to this.
š How I used ChatGPT to brainstorm my own buckets and content ideas (and how you can do it too!).And donāt forget to download my FREE Content Bucket Worksheet!
This step-by-step guide will walk you through the exact process I use to plan my farmās content in minutes each week.š Grab your copy here: www.mydigitalfarmer.com/contentbucket
Podcast Sponsors: This podcast was sponsored by my e-commerce platform of choice for farms: Local Line.Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Ready to Make Marketing Easier? Join Farm Marketing School!Marketing doesnāt have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, youāll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:
ā Creating a promotion calendar that drives consistent sales
ā Setting up & optimizing your Google Business Profile
ā Auditing & improving your sales funnel
ā Writing high-converting emails (nurture, promotions, onboarding)
ā Collecting & using customer testimonials effectively
ā Live monthly coaching calls to get answers to your burning questions
ā ā¦and much more!Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quicklyāwithout getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.
Try it out here: š mydigitalfarmer.com/fms (Cancel anytime!)
š Links Mentioned in This Episode:FREE Content Bucket Worksheet: www.mydigitalfarmer.com/contentbucket
Episode 23 Finding Your Brand's Content PillarsFollow me on Instagram: @mydigitalfarmer
Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.
Love this episode? Let me know how YOU plan your content buckets. Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.
Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.
-
Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes?
Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. Thatās the power of Marketing Peaksāplanned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets.
Most farmers donāt realize that retail businesses (including big brands) strategically map out four or more marketing peaks every yearāand your farm should be doing this too. But how do you find your farmās natural peaks? And what if you donāt have an obvious seasonal holiday to work with?
In this episode, weāll explore:
ā What a marketing peak actually is (Hint: You probably already have one and donāt realize it!)
ā The four most common peaks that every business should plan for
ā How to identify YOUR farmās perfect marketing peaks (beyond just Black Friday or CSA sign-ups)
ā Creative, non-holiday sales events you can fabricate to stimulate buyer behavior
ā How marketing peaks interplay with cash flow & financial planningšHit play now and start building your farmās most profitable year yet.
Plus, Iām sharing a free resource to help you map out your farmās marketing peaksāso you can create a predictable revenue plan instead of just āhoping for sales.ā
Podcast Sponsors: This podcast was sponsored by Local Line.Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
This podcast was sponsored by Farm Marketing School: Build Your Farmās Marketing SystemāOne Project at a TimeFeeling overwhelmed by marketing? Farm Marketing School is a monthly membership designed to help farmers build a strong, profitable marketing systemāwithout the stress.
Inside, youāll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:
ā Creating a promotion calendar that drives consistent sales
ā Setting up & optimizing your Google Business Profile
ā Auditing & improving your sales funnel
ā Writing high-converting emails (nurture, promotions, onboarding)
ā Collecting & using customer testimonials effectively
ā ā¦and much more!Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quicklyāwithout getting overwhelmed. You choose what to focus on each month!
Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.
Check out all the available projects or try Farm Marketing School for a month at š mydigitalfarmer.com/fms (Cancel anytime!)
Some of the resources mentioned in this episode: Marketing Peak Planner: Ready to take control of your farm sales?Download my free Marketing Peak Planner here š https://www.mydigitalfarmer.com/marketingpeaks
š© Love this episode? Let me know how YOU plan your marketing peaks! Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.
š© Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.
š” Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.
-
It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been.
So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use this milestone episode to discuss the marketing power of YOUR farm's milestone moments. Iāll share the lessons I learned from forgetting to celebrate this big achievementāand give you a roadmap for using anniversaries and other key dates to grow your farmās business.
In this episode, you'll discover:
Why milestones create powerful marketing opportunities
The psychology behind milestone marketing (and why it works)
3 types of milestones you should celebrate
Creative ideas for turning milestones into marketing gold
How to name and promote your milestone celebrations
Your Action Step: Identify one upcoming milestone in your business and brainstorm three ways to celebrate it. Need help? If you're a member of Farm Marketing School, you cann download my free Milestone Celebration Planning Worksheet to get started!
Podcast Sponsors:
šæ Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
š Farm Marketing School: Feeling overwhelmed by marketing? Join Farm Marketing Schoolāmy monthly membership designed to help farmers like you build a simple, repeatable marketing system. Inside, you'll get access to bite-sized marketing projects like:
Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
š www.mydigitalfarmer.com/fms (Cancel anytime!)
Links Mentioned in This Episode:
š FREE Milestone Celebration Planning Worksheet and AI Prompt Cheatsheet-- available to all subscribers of Farm Marketing School.
š² Follow me on Instagram: @mydigitalfarmer
š¬ Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
š¬ Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway.
š± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.
š§ Recommended Next Episode: Not sure what to listen to next? Check out Episode 205: How to Create a Promotion Calendar for Your Farmāitās the perfect follow-up to todayās discussion.
š www.mydigitalfarmer.com/205
š Support the Podcast:
Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode.
Enter to win my Giveaway! Send me an email before March 15, telling me how mDF has helped your farm business. I'll choose 3 people to win a 3-pack of my favorite marketing books -- all to celebrate my THREE-Hundredth episode! Thank you for being a part of my journey!Leave a Review on Apple Podcastsāit helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.
Your support makes all the differenceāthank you for being part of this journey!
-
Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of productsālike a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all.
Now, imagine applying this concept to your farm business.
In this episode, Iām diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify your marketingāgiving you built-in themes and easy ways to guide customers toward bigger purchases.
So how do you create collections that actually work? And what kinds of products lend themselves to this strategy? Thatās exactly what weāre exploring today. Iāll share examples of successful collections in eCommerce, plus specific ways you can bundle farm-fresh products into enticing, must-have offers.
Tune in to learn:
ā Why collections make customers want to buy more
ā The hidden psychology that makes them so effective
ā How to identify which of your products could work as a collection
ā The marketing strategies that make them irresistibleIf you're looking for a fresh way to increase sales, get more engagement, and make your farm products feel even more valuableāthis is the episode for you!
Hit play now and start reimagining your product lineup!
š Did this episode spark an idea? Iād love to hear your thoughtsāDM me on Instagram @mydigitalfarmer
š© Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.
š” Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
-
Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to "live in the land of fun." I hope this episode will help you re-imagine how to view your own obstacles that life sends your way, and instead see them as a catalyst for potentially huge breakthroughs.
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Check out the Root to Bloom Podcast with Kate Weschler -- today's episode was originally recorded for the Root to Bloom podcast, and Kate graciously agreed to share the audio with me so i could showcase it on the My Digital Farmer podcast, too. I invite you to check out her podcast!
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
-
Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, āI know what this is, and itās something we can fix pretty easily.ā Instantly, I felt relief and hope.
Dr. Allan wasnāt just a healerāhe was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer.
This story led me to reflect on your role as a guide in your customer journey. Are you showing up in the way they need? Are you acting like the trusted expert who confidently points the way forward?
Inspired by Donald Millerās book Building a StoryBrand, I break down what it means to take on the role of the guide in your marketing and customer service. I share practical tips on:
Showing authority and expertise in your niche Exuding confidence in your product or service Giving new customers a clear and simple āStart Hereā path Offering the success path your customers are cravingTune in to discover how you can build trust, nurture loyalty, and create a customer journey that leads straight to successāfor both you and your audience.
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Build Your Metrics Dashboard Workshop -- Join me inside of Farm Marketing School this month to learn about all the key metrics you need to be tracking in your farm business for sales and marketing. Then set up your "dashboard" as a Google Sheet to track the key metrics to help you meet your revenue goals. Subscribe to Farm Marketing School this month for full access!
Allen Chiropractic Orthopedics -- I share my testimony in today's episode. This doctor is the doctor I talk about!! Dr. Sean Allen is a thought leader, practitioner, and teacher in orthopedic chiropractry. I call him my personal Jesus. He has now healed me twice. He finds the root of the problem and FIXES it. If you live in the metro-Chicago area, and you have some kind of pain that other doctors can't figure out... I bet he can.
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
-
Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire yearāready to execute?
In this episode, Iām walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether youāre a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketingāand Iāll show you exactly how to create it. Donāt miss this episode if youāre ready to stop winging it and start winning with a strategic sales plan!
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Growing for Market Podcast Episode 103 -- click here to listen to the original interview of this episode that was aired on the Growing for Market Podcast on January 7, 2025.
Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!
30 Ways to Build an Offer -- Grab this free PDF download. It includes over 30 different offer "formulas" you typically see in retail industry. Use it to help you craft offer ideas for your promo calendar.
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
-
Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales?
In this episode, Iām diving into the power of weekly and daily specialsāa tried-and-true marketing strategy that works wonders for farm stores. Whether itās a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more.
But hereās the thing: itās not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people canāt resist? Where should you promote them? And how do you make them work for your specific farm business?
In this episode, youāll discover:
Why weekly or daily specials are a secret weapon for building loyalty and excitement. The key elements of a great offer that keeps people talking (and buying). How to promote your specials so they actually drive results. Simple ideas for farm-specific specials that work across seasons and products.If youāre ready to learn how this strategy can help you move product, attract new customers, and build buzz around your farm, this episode is for you!
Click play to find out how to turn simple specials into a powerhouse marketing tool for your business.
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
-
January 7, 2025 by Corinna
Have you ever had an experience so profound it shifted how you think about connection and loyalty?
In this episode, Iām sharing a deeply personal story from my sonās new schoolāa āSigning Dayā event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger.
But hereās the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer.
What made this event so effective? How did it spark pride, build community, and inspire long-term loyalty? And how can you create similar moments for your customers?
Tune in to uncover:
A key marketing concept I felt in action that day. Why making your customers feel seen and celebrated is a game-changer. How to use simple strategies to foster loyalty, belonging, and pride in your farm business.This episode will make you rethink how you connect with your customersāand how small, intentional touches can elevate your brand in their eyes.
Donāt miss this one! Press play and get inspired to build deeper loyalty with your audience.
Podcast Sponsor:This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
- Vis mere
