Episoder
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Lynn Holzman â VP of Womenâs Basketball at the NCAA â on the NCAA's new media rights deal with ESPN and the opportunities it creates for fans of women's sports.
Embedded in the deal are storytelling opportunities that aim to promote women's basketball utilizing ESPN's platform.
While the NCAA men's basketball tournament is sold to network partners as a standalone package, women's basketball remains part of this larger agreement.
Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=e1208c0097bd387a03635525a3e5728a
For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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In the first episode of our new "Navigating Sports Media" series, Navigate's Head of Media, Umar Hussain, hosts two guests who are leading the way in the regional broadcast space.
Staring down a new local media rights reality and with just 9 months of prep time, the Texas Rangers launched Rangers Sports Network and DTC offering in partnership with Victory+. With the ongoing disruption in cable and streaming, teams will need to get creative and ensure that their content (especially games) are accessible and attractive in-market for both existing and new fans.
Jim Cochrane - Chief Business Officer at the Texas Rangers - and Jon Heidtke - Founder and Principal at Heidtke Sports Entertainment - discuss how this new strategy has put the organization in the best possible position in this new media marketplace.
Details:
2:25 - Rangers Sports Network 12:50 - Content beyond live games 15:25 - The next 5 to 10 years 18:15 - Baseballâs TV product 28:05 - Rapid Fire Questions 36:55 - Umarâs POV on sports mediaFor more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Manglende episoder?
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Matt Dennington â Co-Chief Commercial Officer at McLaren Racing â on how the team's 2024 Constructors' Cup Championship ultimately hinged on 0.7 seconds during one critical pit stop. He explains how that difference is reflective of the team's Forever Forward mentality which pushes for high performance at every level of the organization.
Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=63a7a2d379877303044ce5fc20d536a7
For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Vincent Pierson and Curtis Walker - Co-Founders of The Black Sports Business Academy - highlight how they're engaging with the HBCU family to provide programming and resources with the ultimate goal of improving equity in the sports industry.
If you'd like to help support their mission, or if you're a student interested in learning more, visit www.thebsba.com.
Details:
2:15 - The business case for DEI 6:30 - BSBA overview 16:00 - Networking advice 20:05 - The Yard 23:00 - The future of the BSBAFor more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Randy Freer - Media Expert, Former Hulu CEO, & CEO of the Freer Company - explains why we need to adopt updated metrics for measuring ratings. He shares the example of the NBA, which seems to be more popular than ever across media platforms, despite ratings concerns early in the season.
Listen to the full episode here: https://podcasts.apple.com/us/podcast/111-randy-freer-media-expert-former-hulu-ceo/id1544529117?i=1000686685297
For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Lynn Holzman - VP of Women's Basketball at the NCAA - breaks down the excitement for this year's March Madness and the record-setting growth metrics surrounding women's basketball.
Lynn also discusses her time as a conference commissioner, her background as a student athlete, and addresses the continued inequity we face as an industry despite all of our progress.
Details:
1:40 - Lynnâs background as a basketball player 5:05 - The growth of womenâs basketball 12:35 - The media value of the Womenâs Basketball Championship 16:15 - Challenging issue for the NCAA 18:45 - Addressing gender inequity in sports 23:45 - Emerging trends 30:00 - Rapid Fire QuestionsFor more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Kimberly Bolt â CMO at the Washington Nationals â on marketing to fans who have recently moved to D.C. for work or school. They approach new fans with a two-pronged approach of excellent fan experience at Nationals Park, and brand storytelling that builds emotional connections between fans and players.
Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=95c5af8b8ff44aaf981512b046a1330e
For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Navigate's own Marina Carpenter - Head of Ownership & C-Suite Strategy - talks about her previous roles leading major decisions for properties like the Arizona Coyotes and how she translates that experience when advising clients.
Marina worked with three different ownership groups while at the Coyotes, worked on major legal and facilities projects including the sale of the franchise.
Details:
1:40 - Working for three different ownership groups 4:55 - Venue challenges 8:40 - Managing league-level relationships 10:30 - What do the best properties do well? 14:25 - Marinaâs new role at Navigate 18:10 - Private equity in college sports 23:15 - Large-scale facilities project 25:45 - Rapid Fire QuestionsFor more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Quentin Paquelier - CMO of Club América - on the differences between the sports industries in Mexico and the United States and why both sides have a lot to learn from each other.
He claims that the passion of his fanbase, and Mexican soccer fans in general, is unmatched in the U.S. and elsewhere. For Club América, the passion becomes part of the product they're selling. Still, the success of their marketing waxes and wanes with on-field performance.
Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=283d4745d47cdf2bc56bc086c768f5d9
For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Matt Dennington - Co-Chief Commercial Officer at McLaren Racing - says that winning the F1 Constructors' Championship in 2024 was just the beginning of the team's positive momentum. They are well-positioned on the grid with a fast car and two talented drivers, but they're also in an enviable position on the business side with strong partnerships and great people. Details: 2:10 - Mattâs background 6:40 - Joining a struggling McLaren Racing in 2016 12:30 - Liberty Media acquiring F1 14:30 - Drive to Survive 16:00 - âForever Forwardâ 18:40 - Licensing and brand extensions 22:40 - Women in F1 24:45 - Rapid Fire Questions For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Matthew Holt - Chief Executive Officer at IC360 - explains why the thousands of available prop bets during the Super Bowl are even more difficult to monitor and regulate than those we see during regular games.
The main difference is whether the prop is decided on the field of play, or whether it's something that can be known ahead of time, like the color of the winning team's gatorade or the duration of the national anthem.
Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=26b5af50fdc633e2edb4e7236f2139ad
For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Randy Freer - Media Expert, Former Hulu CEO, & CEO of the Freer Company - shares his unique perspective on streaming, media fragmentation, the new NBA rights deal, and the viability of different models for viewing live sports.
He also discusses the changes he foresees for the next generation of sports fans and media consumers. In the past, it has been the âmiddle menâ who have profited by purchasing live rights and selling advertising. Now, those arbitrage opportunities are becoming increasingly more complicated, and itâs the IP holders who have the most to gain from the changes.
Details:
4:10 - The new NBA media deal 6:00 - The modern media landscape 17:50 - UFC/Expanding property audiences 20:30 - Hulu, Venu, and Fubo 26:55 - Media fragmentation 35:45 - Rapid Fire QuestionsFor more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Jared Orton â President of the Savannah Bananas â on the goal of offering affordable tickets to fans despite challenges with the secondary ticket market.
Fake tickets and price gouging are commonplace, and the Bananas are doing what they can to protect their fans and allow easier access to their games.
Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=fc87122340fbf55d3eccd66e0094711a
For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Kimberly Bolt - CMO at the Washington Nationals - breaks down the art and science of marketing a Major League Baseball team.
She discusses D.C.'s unique identity as a transient city and how to market to those new fans as they move to town. She also shares what her team is doing to reach younger audiences including innovative influencer marketing strategies and a summer concert at the Nationals Park.
Details:
2:30 - Positive momentum for baseball 6:45 - Social/digital marketing 12:10 - Marketing to different types of fans 16:25 - Data and science vs. art in decision making 20:25 - Kimâs background 25:55 - The Nationals Brand 27:15 - Attracting fans that are new to D.C. 30:35 - Celebrating the teamâs 20th anniversary 33:50 - Rapid Fire QuestionsFor more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Jeremy Bloom â CEO of the X Games, Former NFL & Olympic Athlete, and the Founder of Integrate - tells the story of his legal battle with the NCAA. By accepting endorsements to fund his gold-medal skiing career, he forfeited his eligibility to play football at the University of Colorado. His story provides a vivid contrast to the current rules surrounding NIL in college sports. Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=8d889a2d7528fe6866c5b6f43a0aad77 For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Quentin Paquelier - CMO of Club América - leads marketing for the biggest soccer brand in North America. Their games average more viewers in the U.S. than any other soccer club in the world.
Quentin considers the U.S. to be a "second primary market" and explains the challenge of engaging with so many fans in different parts of Mexico, the U.S., and beyond, especially with the global spotlight of the World Cup coming up in 2026.
He also shares how their women's club on its own has more fans than most men's soccer teams.
Details:
2:25 - Quentinâs background 4:45 - The global stature of Club AmĂ©rica 9:50 - Differences between sports business in Mexico and the U.S. 15:40 - Club AmĂ©rica Femenil 22:35 - The 2026 World Cup 32:05 - Projecting the next 10 years of soccer 35:15 - Rapid Fire QuestionsQuentin's Restaurant Recommendations:
Plantasia QuintonilFor more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Eddie Hearn â Chairman of Matchroom Sport â on Katie Taylor's trailblazing rise to superstardom, and how she lifted the sport of women's boxing up with her.
Despite his early skepticism of the commercial viability of women's boxing, Hearn took a meeting with Taylor out of respect for what she'd already done for the sport at the amateur and Olympic levels. He was blown away by her passion and personality and signed her to headline a fight despite doubt from many critics. Of course, Taylor then went on to become one of the most famous (and highly-paid) fighters in the world.
Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=240464c943fbf730fa11d4a5f752b403
For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Jared Orton - President of the Savannah Bananas - shares the team's evolution from college summer baseball team to international entertainment sensation!
The mission has always been to make baseball fun. That has led to a tidal wave of ticket sales, merchandise, and new revenue streams like televised games and even a fan cruise. As they continue to scale, they are launching an entire league of Banana Ball teams that will compete in cities across the U.S. and beyond.
Details:
1:30 - The Origins of the Savannah Bananas 6:45 - Distinction from the Harlem Globetrotters 7:30 - The Globetrotters model at scale vs. having just one team 14:40 - The secondary ticket market 18:20 - Banana Ball on TV 21:00 - Recruiting talent 23:00 - Business operations 27:25 - The Fan Cruise 30:25 - Building out a league of Banana Ball teams 32:05 - Rapid Fire QuestionsFor more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Tim Zulawski â President of AMB Sports & Entertainment â explains how AMBSE collaborates with brand partners to solve their business problems. AMBSE's perspective: Ultimately it starts with sourcing partners that you know you can positively impact with the tools available to you. Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=8414c1e30131e9e15dd33a38c05e3c4d For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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Jeremy Bloom - Former NFL & Olympic Athlete, and the Founder of Integrate - discusses his public battle with the NCAA, his sister's underground poker game that spawned a Hollywood movie, and the lessons he learned in football and skiing that turned him into a successful founder. Jeremy also teases a major career announcement that will be coming the day after this episode's release! Details: 2:45 - Reaching elite levels in two sports 7:40 - Jeremyâs dispute with the NCAA 15:45 - The NFL experience 18:25 - Mollyâs Game 21:00 - Lessons from the transition from sports to business 27:05 - Whatâs next for Jeremy? 31:30 - Rapid Fire Questions For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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