Episoder
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I spoke with a bar association executive about reading works of fiction & how her state bar serves attorney members.
Episode Highlights
03:38 - Kim Velk’s role at Vermont Bar Association.
04:53 - Snowy Vermont weather experience.
06:08 - Transition from practicing lawyer to education role.
08:15 - Importance of reading for relaxation and communication.
11:12 - Discovering and enjoying Hilary Mantel’s historical fiction.
12:44 - Discussing historical fiction and its appeal.
16:55 - Kim’s favorite authors and books.
18:11 - Bookstore vs. online book buying.
21:07 - Discussing current projects at Vermont Bar Association.
24:48 - Technology and AI education at bar associations.
27:15 - Low volume in media on technology discussions lately.
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Kim Velk [email protected] https://www.vtbar.org/
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I spoke with a law firm marketing expert about how to build a marketing program for the upcoming year.
Episode Highlights
01:14 - Legal marketing rebuilding.
01:32 - Introducing Gyi Tsakalakis.
05:55 - Favorite Christmas gift memory.
07:00 - Importance of annual planning for law firms.
09:08 - Metrics and law firm identity.
10:32 - Affinity audiences explained.
11:30 - Google de-indexing explanation.
13:13 - AI impacting search results.
15:30 - Google’s AI challenges.
16:50 - Strategy for AI content placement.
19:50 - Rise of AI search engines.
23:15 - Importance of brand vs. direct response.
26:10 - CRM’s role in marketing.
28:05 - Owning your marketing data.
30:38 - Practicing gratitude daily.
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Gyi Tsakalakis [email protected] https://www.attorneysync.com/ https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/
Episode Resources -
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For the eleventh episode of our special series with ProfitSolv, we talk about the usefulness of dashboards in modern software - including how law firms can deploy them to effectively and regularly surface practice data, alongside ProfitSolv’s Joyce Brafford & Cosmolex's JD Robinson.
[SPONSORED BY COSMOLEX]
Episode Highlights
44:41 - Importance of dashboard flexibility and customization.
49:00 - Financial metrics and productivity insights.
53:36 - Key challenges firms face in capturing data.
53:41 - Role of passive time tracking for time capture.
01:16:03 - Next-gen tools in ProfitSolv’s lineup.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Joyce Brafford and JD Robinson [email protected] [email protected] https://www.cosmolex.com/ https://www.profitsolv.com/ -
I spoke with a construction lawyer, who built his niche practice, with shrewd moves around marketing, hiring & technology.
Episode Highlights
04:25 - Chris Strang’s origin as a New York Jets fan.
05:54 - Most traumatic Jets moment: Vinnie Testaverde injury.
06:25 - Best Jets moment: Beating the Patriots in 2011.
09:05 - Chris Strang: Mastering personal networking.
13:07 - Critical view on lawyer referral sites.
18:13 - Post-pandemic changes in commercial office space.
19:56 - Importance of proactive hiring strategies.
23:54 - Challenges with current legal technology.
27:02 - Chris’ love for bourbon and recommendations.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Chris Strang [email protected] https://www.strangscott.com/ -
I talked to a lawyer who launched a law firm with lesser-known technology, and a unique practice mix.
Episode Highlights
03:06 - Thanksgiving food dislikes.
05:13 - Faith Alvarez’s legal career journey.
09:12 - Launching a business during a recession.
11:17 - Challenges as a state prosecutor.
12:49 - Transitioning to personal injury law.
16:01 - Wise business strategy advice.
21:28 - Hiring flexible, part-time staff.
25:01 - Using social media for firm marketing.
28:36 - Innovative use of CRM technology.
30:07 - Community engagement and outreach.
32:36 - The Lady Justice Foundation.
35:26 - Future growth plans for the firm.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Faith Alvarez [email protected] https://faithalvarez.com/ -
I talked with an IP attorney about how he started & grew his law firm.
Episode Highlights
01:01 - How to build a successful IP law firm.
02:17 - Favorite fall activity: apple picking.
05:50 - Journey into trademark law amidst economic downturns.
12:26 - The pivotal role of vision boards and focus.
15:20 - Leveraging technology like Alt Legal for firm management.
18:09 - Hiring talent globally with virtual structures.
24:26 - Exciting client roster with pop culture links.
27:01 - Marketing with pop culture references.
29:40 - Reflecting on childhood interests shaping career.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Scott Sisun [email protected] https://www.sisunlaw.com/ -
I talked with a legaltech expert about how law firms can outgrow their tech stacks & what to do about it.
Episode Highlights
00:13 - Simplifying legal tech access.
04:18 - Challenges in tech adoption for lawyers.
10:06 - Transition to cloud-based solutions.
15:49 - Bottlenecks: Identifying inefficiencies.
21:30 - Importance of client feedback.
24:09 - Streamlining software use in firms.
27:10 - Integration of software applications.
34:02 - Automation and workflows.
40:23 - Winding down practices with tech.
46:11 - Building firm value through tech.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Matt Orlinsky [email protected] https://www.practicepanther.com/ https://www.linkedin.com/in/mattheworlinsky -
For the tenth episode of our special series with ProfitSolv, we talk about forward-looking financial management strategies used by top law firms - including how AI and data are affecting law firm billing tactics, alongside ProfitSolv’s Joyce Brafford & Cathedral Capital's Brooke Lively.
[SPONSORED BY ROCKETMATTER]
Episode Highlights
15:41 - Introducing the “Sticklefish” metaphor for work.
39:26 - Brooke’s five essential AR puzzle pieces.
58:53 - Discussing individualized law firm metrics.
1:04:39 - Customizable dashboards for law firms.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Joyce Brafford and Brooke Lively [email protected] [email protected] https://cathcap.com/ https://www.profitsolv.com/ https://www.rocketmatter.com/ -
I talked with an immigration attorney who executed a plan to grow her law firm from a solo practice.
Episode Highlights
01:08 - Revamping an immigration law firm.
03:39 - Favorite cold-weather drinks.
06:06 - Transition from nonprofit to for-profit law.
07:52 - The influence of “the patriarchy” in career decisions.
10:33 - Challenges of constructing a work-life balance with a partner.
13:10 - The journey from solo practice to a larger firm.
14:59 - Importance of team and roles in firm expansion.
19:59 - Decision to rebrand and create a new website.
22:12 - Transitioning from lawyer to business owner.
25:41 - Selecting the right technology tools for law practice.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Ellen Sullivan [email protected] https://cambridgeimmigrationlaw.com/ -
We explored the viability of contract lifecycle management software in the legal space, including AI features and integrations.
Episode Highlights
18:00 - Expansion beyond legal teams.
24:00 - AI’s role in contract management.
30:00 - Automatic redlining feature.
36:00 - Importance of integration.
49:00 - Generative AI’s potential and limits.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Kristin Riviello http://cobblestonesoftware.com/ https://www.linkedin.com/in/kristin-riviello -
For the ninth episode of our special series with ProfitSolv, we talk about all the business management instruction you missed in law - including how to use software to run a better law firm, alongside ProfitSolv’s Joyce Brafford.
[SPONSORED BY TIMESOLV]
Episode Highlights
Episode Resources Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Joyce Brafford [email protected] https://www.profitsolv.com/ https://www.timesolv.com/
10:41 - Challenges Lawyers Face with Money.
12:00 - Importance of Fee Schedules for Lawyers.
14:30 - Engagement Agreements as Client Relationships.
19:52 - Need for Passive Timekeeping.
27:40 - Technology Platforms for Law Firms.
31:43 - Effective Use of Software for Lawyers.
37:11 - Comprehensive Marketing Plans for Legal Practice.
40:36 - CRM’s Role in Legal Marketing. -
I talked with an expert in the space about how to utilize and implement AI to use more effectively generate and manage law firm documents.
Episode Highlights
10:55 - AI-related skills for lawyers.
13:30 - Importance of prompt building.
16:15 - Comparison to Lexis and Westlaw innovations.
19:45 - Necessity of AI usage policies in law firms.
24:05 - Security protocols for AI use in law firms.
28:00 - Client-driven demand for AI.
32:15 - AI’s potential impact on legal professionals’ workload and efficiency.
36:50 - Document management systems’ role in AI integration.
38:00 - Benefits of a metadata-enriched environment.
43:20 - Workflow automation for repetitive tasks.
46:00 - Positive outcomes from AI adoption in legal fields.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Jennifer Poon https://www.netdocuments.com/ https://www.linkedin.com/in/jennifer-poon-4638392a/ -
I spoke with legendary solo & small firm lawyer advocate Carolyn Elefant, about how solo practice has changed, how attorneys should be using AI & how ethics rules may be holding them back + the impact of women-owned law firms in the legal ecosystem.
Episode Highlights
13:08 - Discussion on the complexities and training required for energy regulatory work.
14:11 - Evolution and challenges of running a solo practice in the energy sector.
19:32 - Reflection on how starting a firm provided control and flexibility, especially for women.
26:20 - Innovations brought by solo and small firm practices through technology.
28:10 - Elevated importance of entrepreneurial skills in legal practice.
30:45 - The impact of women-owned firms on the legal ecosystem and work culture.
35:00 - Advocacy for better models in law practice to support women in leadership roles.
39:46 - Legal tech revolution: Professionalization of solo and small firms through technology.
41:59 - Role of AI in enhancing legal work efficiency and managing tasks.
45:39 - Practical barriers preventing lawyers from adopting AI tools.
48:33 - Discussion on current bar rules around AI ethics and the limitations they impose.
53:10 - Future outlook: Increased handling of marginal cases and higher quality services
through AI.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Carolyn Elefant https://lawofficesofcarolynelefant.com/ https://myshingle.com/ -
For the eighth episode of our special series with ProfitSolv, we talk about how law firms can switch into new case management software, alongside ProfitSolv’s Joyce Brafford & Beyond Square One's Donna Brown. (It's not impossible!)
[SPONSORED BY COSMOLEX]
Episode Highlights
05:50 - Introducing cryptid corner: intriguing and fun.
07:45 - Donna’s pick: Oklahoma octopus legend.
13:10 - Jared’s clue for software trouble: frustration triggers.
13:52 - Reason for frustration: pricey, slow, ineffective software.
16:20 - Role of consultants in smooth transitions.
20:40 - Indicators for needing new software.
23:15 - Consulting specialists ease transitions.
25:39 - Importance of testing and transparency in software rollout.
31:30 - Unified firm involvement for better buy-in.
38:39 - Relevant software integrations matter.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Joyce Brafford and Donna Brown [email protected] [email protected] https://www.profitsolv.com/ https://www.cosmolex.com/ http://beyondsquareone.com/ -
I talked with an expert in digital marketing about how recent and coming changes to Google Ads are being influenced by artificial intelligence.
Episode Highlights
09:36 - Impact of AI on Google Ads.
14:17 - Introduction of Desiree Martinelli, Director of Marketing and Analytics, Esquire
Interactive.
40:14 - Importance of Proper Conversion Tracking on Google Ads.
57:00 - Setting Up Effective Landing Pages for Higher Conversion Rates.
1:15:00 - Overview of Automated Campaigns and AI in Google Ads.
1:33:40 - Potential Ethical Violations with AI-Generated Ad Copies.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Desire’e Martinelli https://esquireinteractive.com/ -
I spoke with an immigration attorney about how he built his law firm from scratch, and keeps evolving his business practices, to make it better.
Episode Highlights
09:40 - Starting a law practice right out of law school.
13:13 - Importance of mentorship and professional organizations for solo practitioners.
14:52 - Experimenting with legal tech: Practice management software.
17:20 - The importance of choosing the right practice management software.
21:36 - Direct vs. indirect software integrations.
26:14 - Benefits of owning office space vs. leasing.
28:50 - Marketing strategies for a new law practice.
34:39 - Leveraging Google Reviews for law practice growth.
37:47 - Collaboration with a marketing agency.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Manny Gonzalez [email protected] https://gonzalezlegaloffice.com/ https://www.mycase.com/ https://www.docketwise.com/ https://www.lawpay.com/ https://www.startingoutsolo.com/ -
For the seventh episode of our special series with ProfitSolv, we talk about how law firms should leveraging payment methods and software in 2024, alongside ProfitSolv’s Joyce Brafford & TJ Kerr. (And, yes: we even cover cryptocurrency.)
[SPONSORED BY ROCKETMATTER]
Episode Highlights
32:00 - Modern payment systems for law firms.
33:40 - Discussion on accepting cash and challenges associated with it.
35:30 - Taking payments by check and associated security risks.
39:00 - Benefits of ACH (Automated Clearing House) payments for law firms.
41:30 - Credit vs. Debit card payments - understanding fee dynamics.
45:00 - Concept of Integrated Payment Solutions.
50:00 - Real-life example of payment inconvenience affecting business.
54:30 - Importance of PCI (Payment Card Industry) compliance.
57:45 - Ethics of accepting cryptocurrency payments in legal practice.
1:05:30 - Automation in payment processes - setting up alerts and payment plans.
1:08:30 - Benefits of integrated reporting systems in legal practice management.
1:12:00 - The significance of maintaining and updating a law firm’s website.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Joyce Brafford and TJ Kerr [email protected] [email protected] https://www.profitsolv.com/ https://www.rocketmatter.com/ -
I spoke with an expert on workplace communications about how law firms can improve their internal communications models, including how attorneys can leverage technology tools, to do so.
Episode Highlights
03:35 - Rachael shares lesser-known tourist tips for Washington D.C.
05:55 - Best D.C. monument views from the Post Office Pavilion.
10:20 - Rachael’s strategy to avoid Above the Law during Summer Associate events.
13:00 - Rachael’s founder story - from recruiting to professional development.
15:50 - Creating software during the pandemic for handling feedback in law firms.
26:35 - Overview of professional development tech tools and companies.
30:19 - Addressing generational communication challenges in law firms.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Rachael Bosch https://fringepd.com/ https://start.florecruit.com/ https://www.hotshotlegal.com/ https://praktio.com/ https://www.skillburst.com/ https://www.altaclaro.com/ https://getcandorly.com/ -
I talked with managing attorney at the largest eviction law firm in New Jersey, about how he implemented processes into his business, and even built his own software.
Episode Highlights
05:28 - Transition from farming and a trailer park to law.
09:16 - Introduction to legal systems: Work smarter, not harder.
12:01 - Transition to landlord-tenant law and the appeal of clear regulations.
13:31 - The impact of the pandemic on landlord-tenant law.
17:56 - Challenges of new eviction filing requirements during the pandemic.
21:47 - Delegation and efficiency: the hierarchical approach.
26:33 - Custom technology solutions for law practices.
29:29 - Savings and efficiency with eviction-filing software.
34:36 - Future of AI and its impact on the legal profession.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Travis Richards https://newjerseyevictionlaw.com/ -
I talked with a solo lawyer who rebuilt her practice for peak virtuality after the pandemic.
Episode Highlights
01:07 - Lawyers’ relationship with technology.
01:40 - Focus on solo law practice.
02:16 - Setting the stage for non-pitch discussions.
02:35 - Intro to guest and unique dog breed.
04:41 - Emotionally supportive dog and busy lifestyle.
09:56 - Transition from busy trial practice to ADR.
13:14 - Switching practice approach influenced by life and job changes.
18:15 - Moving IT and practice management to the cloud.
22:44 - Redesigning the website for better client interaction.
24:19 - Personal branding with logos.
25:29 - Implementation of MacBooks to enhance mobility.
27:39 - Choice of Quicken for bookkeeping from anywhere.
29:06 - Future projects including writing and a new website.Episode Resources
Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Valerie Botter https://www.botterlaw.com/ - Vis mere
