![1648: [Part 1] How to Find Clients for a Service-Focused Side Hustle by Claudia Pennington with Side Hustle Nation](https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/96/26/6d/96266d0f-8595-09d8-f1c9-ea347558c32c/mza_7164083858390038558.jpg/250x250bb.jpg)
Episoder
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Episode 1668:
Chris Guillebeau breaks down the mindset and mechanics behind building a sustainable income online, focusing on value creation over hype. Listeners will walk away with practical, flexible strategies to earn real money by identifying what people need and delivering it in simple, effective ways.
Read along with the original article(s) here: https://chrisguillebeau.com/how-to-make-money-on-the-internet/
Quotes to ponder:
"To make money online, you need two things: a product or service, and someone willing to pay for it."
"You don’t need to scam people, work 100 hours a week, or get lucky with crypto. You just need to figure out what people want, and help them get it."
"One of the best things about making money on the internet is that you can design the work around your life, not the other way around."
Episode references:
Side Hustle: From Idea to Income in 27 Days: https://www.amazon.com/Side-Hustle-Idea-Income-Days/dp/1524758841
The $100 Startup: https://www.amazon.com/100-Startup-Reinvent-Living-Create/dp/0307951529
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1667:
Jeff Goins encourages readers to stop waiting for clarity and start moving forward by testing their ideas in real life. Instead of endlessly planning or researching, you gain the most valuable insight, what actually works, by taking action, even if it's imperfect.
Read along with the original article(s) here: https://goinswriter.com/test-it/
Quotes to ponder:
"Clarity comes with action. Not thought."
"If you’re not sure what to do next, test something."
"You don’t need to know everything before you begin. You just need to begin."
Episode references:
The Dip: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666
The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
The War of Art: https://www.amazon.com/War-Art-Steven-Pressfield/dp/1936891026
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Episode 1666:
Laura Stack breaks down the subtle signs that you're overextending yourself and need help, stat. From working overtime to missing deadlines and even skipping personal time, her six signals make it crystal clear when hiring a personal assistant isn’t just helpful, but essential. Listening in will help you reclaim time, reduce stress, and focus on what truly matters.
Read along with the original article(s) here: https://theproductivitypro.com/blog/2018/06/simple-delegation-six-signs-its-time-to-hire-a-personal-assistant/
Quotes to ponder:
"You find yourself working 60 to 80 hours a week just to keep up with your workload."
"You're doing work you hate, but you do it anyway because it has to get done."
"When you start to miss appointments or forget commitments, it’s time to reevaluate your workload."
Episode references:
The 4-Hour Workweek: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
The 360 Degree Leader: https://www.amazon.com/360-Degree-Leader-Developing-Influence/dp/0785260927
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1665:
Benjamin Hardy explains how even the top 1–3% in any field often plateau due to distractions, overconfidence, and diminishing motivation. By staying laser-focused on personal values, optimizing energy, and maintaining disciplined habits, you can surpass industry elites who have begun to drift from the fundamentals that once made them great.
Read along with the original article(s) here: https://medium.com/thrive-global/how-to-quickly-blow-past-the-top-of-your-industry-36d979ae57
Quotes to ponder:
"The challenge with getting access to all the best gigs is that opportunities can be distractions."
"You may not notice a drop in their performance over the first year or two, but eventually it catches up. And it catches up VERY fast when it does."
"You can blow-past the elite. Just don’t lose yourself on the way up."
Episode references:
Key Person of Influence (Kevin Harrington): https://www.keypersonofinfluence.com/
Molly Bloom (referenced in context of dopamine addiction): https://www.imdb.com/title/tt4209788/
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1664:
James Altucher breaks down how to uncover what you truly love by tuning into what energizes you, not what you think you're "supposed" to enjoy. He offers a simple yet powerful framework to help you navigate distractions, stop chasing empty goals, and build a life filled with genuine curiosity and flow.
Read along with the original article(s) here: https://jamesaltucher.com/blog/the-secret-to-doing-what-you-love/
Quotes to ponder:
"Do what makes you feel good. Do what gives you energy. That’s the only way you’ll find what you love."
"You can’t fake curiosity. You either have it or you don’t. And curiosity is the beginning of everything you love."
"The more you practice following your curiosity, the more clues you get to what you truly love."
Episode references:
Sapiens: A Brief History of Humankind: https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117
The Artist's Way: https://www.amazon.com/Artists-Way-25th-Anniversary/dp/0143129252
Flow: The Psychology of Optimal Experience: https://www.amazon.com/Flow-Psychology-Experience-Perennial-Classics/dp/0061339202
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1663:
Derek Sivers reveals how desperation can be a powerful motivator when used intentionally, allowing us to bypass fear and unlock action. He contrasts this with the idea of gradual progress, emphasizing how clarity, simplicity, and aligned action, without rushing, can lead to sustainable growth and mastery.
Read along with the original article(s) here: https://sive.rs/desperate AND https://sive.rs/prog
Quotes to ponder:
"Desperation is surprisingly useful. It makes you do whatever it takes."
"Progress means you’re working in a direction you want to go, not towards something you feel forced into."
"You can make amazing progress without desperation."
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1662:
Michelle Schroeder-Gardner outlines the most common pitfalls that self-employed individuals face, from inconsistent income planning to neglecting retirement savings. Her insights help solopreneurs build smarter, more sustainable financial habits and avoid costly missteps in their business journey.
Read along with the original article(s) here: https://www.makingsenseofcents.com/2014/08/4-common-mistakes-made-by-the-self-employed.html
Quotes to ponder:
"One of the top financial mistakes I see among the self-employed is not having a plan for their irregular income."
"When you're self-employed, it's all up to you to save for retirement. You don't have an employer to help you."
"If you're self-employed and not separating your personal and business finances, it can become a huge mess quickly."
Episode references:
Mint: https://mint.intuit.com
YNAB (You Need A Budget): https://www.youneedabudget.com
IRS Self-Employed Tax Center: https://www.irs.gov/businesses/small-businesses-self-employed/self-employed-individuals-tax-center
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1661:
Michael Levitt outlines actionable strategies to accelerate business growth and elevate client relationships. Learn how to build trust with B2B clients and leverage consistency, creativity, and customer-centric thinking to scale your business effectively and sustainably.
Read along with the original article(s) here: https://www.breakfastleadership.com/blog/4-strategies-to-implement-in-your-business-growth-strategy & https://www.breakfastleadership.com/blog/2021/8/16/5-ways-to-impress-your-b2b-clients
Quotes to ponder:
"Business growth is not an accident. It is something that is carefully planned and executed with precision."
"Consistency builds trust. Clients want to know what to expect when they do business with you."
"The more you focus on solving your client’s problems and helping them succeed, the stronger your relationship will be."
Episode references:
Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
The Challenger Sale: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1660:
Philip Taylor unpacks the strategy behind successful Kickstarter campaigns by spotlighting how preparation, community engagement, and a compelling story are key to getting funded. Learn the essential moves, from pre-launch buzz to reward structuring, that help creators stand out and secure backers.
Read along with the original article(s) here: https://ptmoney.com/the-secret-to-running-a-successful-kickstarter-campaign/
Quotes to ponder:
"Kickstarter success isn’t an accident. Most creators spend months building an audience and preparing their campaign."
"You have to get people talking about your project before you even launch."
"Your campaign page should tell a story, why you're doing this and what makes your project special."
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1659:
Steve Chou explores a simple yet powerful strategy for attracting customers to your online store: building trust through consistent, high-value content. By focusing on education and relationship-building rather than direct selling, entrepreneurs can turn casual browsers into loyal buyers.
Read along with the original article(s) here: https://mywifequitherjob.com/the-best-way-to-attract-customers-to-your-online-business-or-ecommerce-store/
Quotes to ponder:
"Instead of trying to sell your products right away, focus on providing value first."
"When you educate your audience, you establish yourself as a trustworthy expert."
"Customers don’t buy from companies, they buy from people they trust."
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1658:
Leo Babauta presents a minimalist three-step system for staying focused and productive without the clutter of complex planning tools. By honing in on daily intentions, key tasks, and a single next action, he shows how simplicity can dramatically improve clarity and output.
Read along with the original article(s) here: https://zenhabits.net/ultra-simple-3-step-productivity-system-for-gettin/
Quotes to ponder:
"Just pick one thing you’re going to focus on each day."
"You only need to take the next step - that’s it."
"This system works because it’s ultra-simple, and it keeps you focused."
Episode references:
Getting Things Done by David Allen: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280
The ONE Thing by Gary Keller: https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1657:
Karl Staib challenges the conventional metrics of workplace success by spotlighting why happiness is often overlooked by American leaders. He reveals how shifting focus from pure productivity to employee fulfillment not only boosts performance but also transforms company culture from the inside out.
Read along with the original article(s) here: https://digtofly.com/why-american-leaders-dont-care-about-happiness-at-work/
Quotes to ponder:
"Happiness at work isn't a perk - it’s a strategy for growth."
"American leaders often don’t prioritize happiness because it’s hard to measure and doesn’t have a clear ROI."
"When employees feel good, they do good work. It’s that simple."
Episode references:
Drive by Daniel H. Pink: https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805
Delivering Happiness by Tony Hsieh: https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220
The Happiness Advantage by Shawn Achor: https://www.amazon.com/Happiness-Advantage-Principles-Psychology-Performance/dp/0307591549
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1656:
Cal Newport explores a counterintuitive approach to career fulfillment, showing how mastery and dedication in your current job, even one that may not seem like a perfect fit, can lead to surprising satisfaction. Through the story of an investment banker turned Zen monk, Newport makes a compelling case for focusing on how you work, not just where you work.
Read along with the original article(s) here: http://calnewport.com/blog/2011/02/14/zen-and-the-art-of-investment-banking-when-working-right-is-more-important-than-finding-the-right-work/
Quotes to ponder:
"Working right trumps finding the right work."
"Her transformation wasn’t sparked by a new job; it was sparked by a new way of doing her old job."
"Career satisfaction doesn’t come from matching your work to a pre-existing passion, but instead from working right, crafting your work into something that resonates."
Episode references:
Zen Habits: https://zenhabits.net
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1655:
Cal Newport explores a powerful mindset shift through the story of a disillusioned investment banker who finds meaning not by switching careers, but by mastering his craft with intention and clarity. His insight challenges the obsession with "finding the right work" and instead champions working right as a path to fulfillment, regardless of the field.
Read along with the original article(s) here: http://calnewport.com/blog/2011/02/14/zen-and-the-art-of-investment-banking-when-working-right-is-more-important-than-finding-the-right-work/
Quotes to ponder:
"Passion is rare; passion is hard to discover and hard to sustain."
"The craftsman mindset focuses on what you can offer the world; the passion mindset focuses instead on what the world can offer you."
"When you focus on what’s rare and valuable, and you develop the skills to offer it, good things happen."
Episode references:
So Good They Can’t Ignore You: https://www.amazon.com/Good-They-Cant-Ignore-You/dp/1455509124
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1654:
Carl Pullein breaks down how to turn your calendar into a tool for achieving your biggest goals, not just managing daily tasks. By focusing on time-blocking for meaningful work and aligning your schedule with long-term objectives, he reveals a system that promotes intentional action over reactive busyness.
Read along with the original article(s) here: https://www.carlpullein.com/blog/how-to-use-your-calendar-to-achieve-the-big-things/6/12/2017
Quotes to ponder:
"Your calendar tells you where you are supposed to be at any given time of the day."
"If you want to accomplish anything of significance, then you need to make time for it."
"Time blocking works because it forces you to focus on one thing at a time."
Episode references:
Getting Things Done by David Allen: https://gettingthingsdone.com/
Deep Work by Cal Newport: https://www.calnewport.com/books/deep-work/
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1653:
Christine Comaford reveals the surprising reasons most change management efforts fall short, spotlighting the brain’s built-in resistance to change and how leaders can shift from fear-based to trust-based cultures. Learn how to leverage neuroscience-backed strategies that actually stick, reduce employee pushback, and foster lasting transformation.
Read along with the original article(s) here: https://smarttribesinstitute.com/why-change-management-fails/
Quotes to ponder:
"Change triggers the fight, flight, or freeze response in the human brain."
"When change is introduced, leaders often push from a place of fear, urgency, threats, mandates, instead of enrolling their people with clarity, safety, and inspiration."
"Change doesn’t fail due to poor planning; it fails because people don’t feel safe enough to embrace it."
Episode references:
Harvard Business Review – How to Build a Culture of Originality: https://hbr.org/2016/03/how-to-build-a-culture-of-originality
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1652:
Brian Tracy explores the key strategies behind successful global marketing, emphasizing the importance of cultural awareness, localized messaging, and tailored product offerings. He outlines how businesses can expand internationally by understanding customer needs and building trust across diverse markets.
Read along with the original article(s) here: https://www.briantracy.com/blog/business-success/global-marketing/
Quotes to ponder:
"One of the most important parts of international marketing is understanding the local culture in any country where you plan to operate."
"Your marketing materials and messages must be tailored to the local language, customs, traditions, values, and even religions."
"The key to successful global marketing is to think globally but act locally."
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1651:
Michelle Schroeder-Gardner breaks down the essentials of passive income, explaining how it can provide financial freedom through upfront effort and long-term rewards. She shares a variety of practical, beginner-friendly ideas, ranging from dividend investing to creating digital products, helping listeners discover income strategies that suit their skills and goals.
Read along with the original article(s) here: https://www.makingsenseofcents.com/2015/04/what-is-passive-income-ideas.html
Quotes to ponder:
"Passive income is income that you earn with little work to maintain."
"Eventually, you may be able to earn a living through passive income streams."
"Passive income allows you to free up your time and possibly even retire early."
Episode references:
The Millionaire Next Door: https://www.amazon.com/Millionaire-Next-Door-Thomas-Stanley/dp/1589795474
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Episode 1650:
In her insightful piece, Laura Coe explores how unresolved emotional baggage silently weighs us down, much like physical excess. She reveals practical tools to recognize and release these hidden burdens, helping us reclaim our vitality, authenticity, and purpose.
Read along with the original article(s) here: https://www.eofire.com/emotional-obesity/
Quotes to ponder:
"Emotional obesity is carrying around unresolved emotional weight that slows us down and gets in our way."
"We all come into the world full of energy, joy, passion, and purpose. Over time, we begin to take on emotional weight that we never needed to carry."
"Once I understood that I could actually let go of these emotional weights, it changed everything."
Episode references:
The Untethered Soul: https://www.amazon.com/Untethered-Soul-Journey-Beyond-Yourself/dp/1572245379
The Four Agreements: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1649:
Claudia Pennington breaks down proven strategies to land your first (or next) clients in a service-based side hustle by focusing on proactive outreach, leveraging existing platforms, and tapping into warm networks. Her practical, no-fluff approach helps you skip the overwhelm and start building momentum quickly by showing up where your clients already are.
Read along with the original article(s) here: https://www.sidehustlenation.com/find-clients-service-focused-side-hustle/
Quotes to ponder:
"One of the fastest ways to get your first clients is to go out and ask for them."
"People do business with those they know, like, and trust."
"You have to put yourself in the shoes of your potential client and ask: where are they already spending time?"
Episode references:
Broke Millennial: https://brokemillennial.com
The 1-Page Marketing Plan: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1941142990
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![1668: [Part 1] How To Make Money on the Internet by Chris Guillebeau on Side Hustle Income](https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/96/26/6d/96266d0f-8595-09d8-f1c9-ea347558c32c/mza_7164083858390038558.jpg/80x80bb.jpg)