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As we have more and more conversations with other business leaders, we realised that a lot of things we considered to be standard fare were actually pretty awesome benefits that should be talked about a lot more.
In this episode, Sam and Giorgio chat through a variety of the concepts, benefits and policies introduced at Evoluted to enhance the employee experience - essentially, what are they doing to make Evoluted an effing awesome place to work!
Ranging from small but mighty actions like providing sanitary products and fresh food at the office, right through to amazing parental leave benefits, involving teams with making impact, and financial benefits beyond basic salaries; this episode should leave you with plenty of inspiration on how to up your game when it comes to creating a great place to work!
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✨Enjoyed listening? Leave a rating or review and subscribe ready for new episodes.
💭Want to send us your thoughts on the pod? Message us on LinkedIn:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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From a little meetup in the back-room of a pub on the platform of Sheffield station to a thriving community of thousands of marketers across the UK…
Six years ago we started a small evening meet-up to bring local marketing professionals together for an evening of laid back knowledge sharing and socialising over our mutual love for the marketing profession.
Fast forward to today and we now have a wonderful, growing community attending bi-monthly events in Sheffield, Nottingham and Manchester; as well as our annual conference - DMXL.
In this episode of People Over Pixels, Sam and Giorgio retrospectively reminisce on the DM events journey so far.
Together, the gents chat about the values and ethos behind starting the events and how that continues to this day, attendee feedback and how this gets worked into the business strategy behind the events, and they do a live critique of their most recent DMXL conference and both the personal and professional challenges faced.
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🎟️ Fancy attending DMXL 2025? Grab a ticket with 25% off using code PEOPLE-OVER-PIXELS over on Eventbrite:
www.eventbrite.co.uk/e/949739064107/?discount=PEOPLE-OVER-PIXELS
🗓️ Join the DM community in Sheffield, Nottingham, and Manchester (more locations coming soon!) by following us on Eventbrite, LinkedIn, or booking a ticket for upcoming events
🧡 Sheffield DM: Eventbrite | LinkedIn
💚 Nottingham DM: Eventbrite | LinkedIn
💜 Manchester DM: Eventbrite | LinkedIn
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✨Enjoyed listening? Leave a rating or review and subscribe ready for new episodes.
💭Want to send us your thoughts on the pod? Message us on LinkedIn:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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Transparency around positive impact is swiftly becoming a core part of business communications. With CSR high on the agenda, customers, shareholders, and many other stakeholders in your business want to know that they’re supporting a business that cares.
Impact Report’s are a crucial part of positive impact comms strategies, providing the opportunity to share deep insights into everything from governance processes to carbon offsetting, and pay equality to anti-corruption. They’re also a great way to simply celebrate the amazing work your business does and share your ideas with the world!
On this episode of People Over Pixels, the chaps debate whether Impact Reports should be used as marketing tools, how they measure different aspects of Evoluted’s impact, and more as they discuss the process of writing their first ever Impact Report documenting and evaluating the agency’s positive impact over the past financial year.
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🌿 Read Evoluted’s FY 2023/24 Impact Report here:
https://www.evoluted.net/resources/evoluted-impact-report-fy-202324
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✨ Enjoyed listening? Leave a rating or review and subscribe ready for new episodes!
💭 Want to send us your thoughts on the pod? Message us on LinkedIn:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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It’s one of the biggest projects a company can undertake: launching a new website.
Whether you’re creating an entirely new domain or overhauling your existing site, it’s incredibly important and difficult to get it right - because between brief and execution things can easily go off-piste. Success starts with a well-considered website spec that clearly maps out the site’s purpose and core functionalities, but it’s easier said than done.
Following the conversation on project discovery workshops in the last episode, on this episode of People Over Pixels we’re talking all about how to write effective project specifications.
We’ll be discussing the Dos and Don'ts of writing a specification for your next web project; how to make sure the spec is aligned with your goals; the importance of not skimping on the details; and how to tackle the dreaded budget conversation.
Giorgio, importantly, also learns the importance of why your project specs benefit from being living documents before being continuously berated by Sam.
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Often see website specs that are misguided or rushed, dooming the project to avoidable delays, spiralling costs and fundamentally, a website that doesn't meet its original aims. Here's how to give web developers and designers what they need to create the website of your dreams!
Download our guide on How to Write the Perfect Website Spec today: https://www.evoluted.net/resources/how-to-write-the-perfect-website-spec
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Enjoyed listening? Leave a rating or review and subscribe ready for new episodes.
Want to send us your thoughts on the pod? Message us on LinkedIn:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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Ever had a project that’s suffered from significant scope creep, snowballing costs, and unclear objectives? Yep, we have too. It’s a nightmare situation both for clients and their agencies, and often it’s a symptom of ineffective project discovery.
In this episode of People Over Pixels Sam and Giorgio cover the importance of discovery workshops, how to structure discovery conversations, and the immense value you can get from having these discussions before starting new projects.
This episode is oozing with practical tips and techniques Evoluted uses to align the vision for new projects, for understanding the real problems behind project briefs, and some best practice guidelines developed over 18-years in the business.
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Enjoyed listening? Leave a rating or review and subscribe ready for new episodes.
Want to send us your thoughts on the pod? Message us on LinkedIn:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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Evoluted is now a Certified BCorp! As one of only 6 certified companies in Sheffield, less than 50 in the entirety of Yorkshire & the Humber, and only 2000 in the UK; it’s a prestigious group to be counted amongst with a rigorous and time consuming process to achieve.
But despite the BCorp movement growing to globally pivot business towards becoming a force for good, thousands of businesses and their customers are still unaware of what it means to be a BCorp.
In this episode of People Over Pixels Sam and Giorgio explore the overarching BCorp movement, sharing how the assessment and certification process works, and giving insights into how they spent 18-months meeting the incredibly high standards required to be certified.
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Enjoyed listening? Leave a rating or review and subscribe ready for new episodes.
Want to send us your thoughts on the show? Find us on LinkedIn:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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The world of work has changed and so have the requirements for physical offices. With remote and hybrid working environments becoming a mainstay, employers must adapt how their physical spaces are used to accommodate distributed teams and new working styles.
This time on People Over Pixels, Sam and Giorgio round up their two-parter miniseries sharing their experiences and justifications for spending £100k to renovate their Sheffield-based office for a team spread out across the UK - from Birmingham all the way up to Aberdeen. Starting with Part 1 is highly recommended!
Part 2 shares all the details on how the gents approached the more practical elements of their grand designs - everything from how to evaluate project partners, when and how you should involve your team, and tips on how to break down and justify different project costs.
There’s also some juicy controversy as the guys take a retrospective look at what they got massively wrong about the process, and where they clashed with conflicting opinions throughout the renovation process.
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Enjoyed listening? Leave a rating or review and subscribe ready for new episodes.
Want to send us your thoughts on the pod? Message us on LinkedIn:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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Remote working is the norm for most digital businesses these days. The flexibility, freedom and general peace of mind that comes with remote-working is a huge boon to employees across thousands of businesses.
And with teams often distributed all over the country, and even the wider world, why would you spend six-figures renovating a central office HQ?
Well, it sounds insane but that’s exactly what the chaps did in 2023, and on this week's episode of People Over Pixels they’ll be exploring the rationale behind this wild (and expensive) decision!
The first of a two-parter, this episode delves into Sam and Giorgio’s thought process to renovate their company’s grade-two listed office building in Sheffield, the value physical office space still holds in a remote-first world, and discusses urban sociology concepts on why working from home is making us all more miserable than ever.
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Enjoyed listening? Leave a rating or review and subscribe ready for new episodes.
Want to send us your thoughts on the pod? Message us on LinkedIn:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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As everyone and their dog launches a new business award to enter, the industry is becoming more and more controversial. Do they represent an opportunity for teams to celebrate great work or are they simply a pay-to-win scam of industry back patting?
As the awards industry becomes increasingly commercialised; building credibility, earning trust and demonstrating transparency is key for event organisers and would-be winners alike.
On this episode of People Over Pixels, Sam and Giorgio discuss the good, the bad, and the ugly of the business awards industry. Sharing real stories of what they love and what they hate from their own experiences of entering, attending and winning numerous awards, the guys talk about what they would change about the process and some big opportunities for awards companies to be so much better at what they do.
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Enjoyed listening? Leave a rating or review and subscribe ready for new episodes.
Got your own thoughts to share about business awards? Send us a message about the pod:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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Company culture is a hotly debated topic. As businesses grow and people come and go, culture changes and evolves; and while we can all agree ping-pong tables, fresh coffee and office snacks aren’t what defines your company culture; often it’s hard to pinpoint what it actually is.
This week on People Over Pixels, Sam and Giorgio share how they’ve developed their bottom-up approach to developing company culture, the positive impact it’s made as well as the pitfalls they’ve found along the way.
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Enjoyed listening? Leave a rating or review and subscribe ready for new episodes.
Got your own thoughts to share on company culture or the topics covered in Episode 2? Send us a message about the pod:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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In recent years it’s become the hottest new trend for businesses to call themselves “people-first”, with everyone from Apple to the US Military slapping people-first into their company values.
But what does being people-first actually mean? And how can companies live up to such a bold claim without it devolving into PR lip service?
In this episode of People Over Pixels, Sam and Giorgio explore the different definitions of being people-first, what being people-first means to us as business leaders and more importantly, what it doesn’t mean.
It’s far-flung from pizza-parties and empty platitudes, as the chaps discuss the benefits and the challenges of taking a people-first approach to business, the impact they’ve seen taking this stance in their own business, and how you can implement a people-first culture into your own businesses.
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Enjoyed listening? Leave a rating or review and subscribe ready for new episodes.
Got thoughts to share about our people-first ethos? Send us a message about the pod:
Find Giorgio on LinkedIn: https://www.linkedin.com/in/gjcassella/
Find Sam on LinkedIn: https://www.linkedin.com/in/sam-biggins-b88b763b/
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Welcome to People Over Pixels, a show exploring the human side of running a digital business.
After taking over an 18-year old digital agency in mid-2022 with a strong people-first culture, hosts Sam Biggins and Giorgio Cassella will be sharing everything they're learning whilst taking the helm of a successful and growing business.
100% transparency? Check. Hilarious anecdotes? Check. Tales of success, challenge and not getting everything right on the first try? Big check.
Lend them an ear, perhaps even two if you're feeling generous, as Sam and G present the first business and marketing podcast where people come before profits.
If you'd like to get in touch, reach out to the guys over on LinkedIn:
Sam: https://www.linkedin.com/in/sam-biggins-b88b763b/
Giorgio: https://www.linkedin.com/in/gjcassella/
