Episoder

  • The 3 Most Frequently Asked Questions from Marketers Answered!

    The 3 Most Frequently Asked Questions from Marketers Answered!

    · Perpetual Traffic

    Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He breaks down examples from brands across various sectors—covering everything from case studies on large national brands to niche and hospitality businesses. Ralph shares insights on how Tier 11 approaches campaign iterations, creative strategies for user-generated content, and the layered landscape of influencer marketing. This episode is packed with straightforward, no-nonsense advice for making solid marketing moves that can set businesses up for a strong start to the new year.

    Chapters

    00:00:00 - Introduction and Solo Host Spotlight00:00:35 - Preparing for Strategic Shifts in 202500:01:55 - Frequently Asked Client Questions00:03:49 - National Brand Case Study00:07:29 - Insights from a Hospitality Sector Case00:11:10 - Success Story: Niche Business Tactics00:14:42 - Mastering Campaign Frequency & Strategy00:19:16 - Creating Powerful UGC Content00:25:30 - Levels of Influence: A Guide to Marketing Strategies00:29:35 - Final Thoughts and Audience Connection

    LINKS AND RESOURCES:

    Episode 638: The 2-Step Google Strategy to Blow Up Your Service or Lead Gen BusinessEpisode 637: [‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 MonthsTier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!BilloYotpoTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • 7 Key Takeaways to Supercharge Your Business Growth from The Smart Marketer Conference

    7 Key Takeaways to Supercharge Your Business Growth from The Smart Marketer Conference

    · Perpetual Traffic

    Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learning cutting-edge techniques in webinar funneling. Together, they discuss key takeaways, from maximizing product launches through presales to scaling service offerings without sacrificing quality. Their shared stories have a central message: success often lies in connecting authentically, refining strategies, and staying open to new approaches in marketing and business growth.

    Chapters

    00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:29 - Conference Insights and Energizing Takeaways00:01:29 - WebinarCon: The Power of Webinars00:05:50 - Smart Marketer Event Highlights00:09:52 - Networking and Making Connections00:13:31 - Pre-Sales Strategy for E-commerce00:17:52 - Limited Batch Launch Strategy00:19:13 - Pre-Selling Courses: Lessons Learned00:21:16 - Niche Down to Scale Up00:24:37 - Cutting Through the Noise00:27:25 - Optimizing Appointment Bookings00:34:52 - Concluding Thoughts and Takeaways

    LINKS AND RESOURCES:

    Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!WebinarconEpisode 634: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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  • [BodySculpting Case Study] How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend

    [BodySculpting Case Study] How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend

    · Perpetual Traffic

    Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out  the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-value conversions. Drawing from real client results, they stress the value of patient, data-informed decisions and share insights on crafting a layered marketing strategy. As they look ahead to the holiday season, Ralph and Lauren also touch on Black Friday preparations, urging listeners to leverage unique, value-driven offers to stand out in a competitive market.

    Chapters

    00:00:00 - Introduction to Perpetual Traffic Podcast00:00:24 - Celebrating Audience Success Stories and Wins00:02:00 - Leveraging Podcasting for Brand Growth00:05:23 - Overview of Today’s Case Study00:08:29 - Targeted Solutions for Spa Industry00:13:07 - Data-Driven Marketing for Better Results00:17:35 - Revenue Analysis and Calculating ROAS00:19:06 - Understanding Customer Journey and Spending00:21:10 - Impact of Brand Lift on Conversions00:23:15 - Competitive Strategies for Saturated Markets00:26:47 - Crafting a Complete Funnel Strategy00:28:46 - Preparing Brands for Black Friday00:31:04 - Closing Remarks and Upcoming Topics

    LINKS AND RESOURCES:

    Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful

    How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful

    · Perpetual Traffic

    Ralph and Lauren dive into the importance of authenticity in personal and business branding. They discuss how letting unique traits shine can create a memorable and compelling brand identity. They also tackle the impact of charisma and the role of bold, sometimes polarizing choices in differentiating yourself from competitors. Discussing that standing out means attracting the right audience and being unafraid to repel others, Ralph and Lauren explore how leaning into one’s true personality can be a powerful business strategy.

    Chapters

    00:00:00 Start with Ralph and Lauren00:00:25 A Quick Debate on Heights and Humor00:01:51 Authenticity in the World of Social Media00:03:09 Unpacking the Power of Charisma00:03:41 Goodreads Goals and Personal Ambitions00:04:12 Inside Lauren’s Marketing Mindset00:06:05 Why Being Polarizing Matters00:14:45 Charismatic Leaders and Their Influence00:22:53 Navigating Marketing Industry Challenges00:27:57 Leaving the Corporate Grind Behind00:28:13 Rethinking the Agency Model00:28:26 Diving Deep into Client Goals00:28:57 Revisiting the Power of Charisma00:29:40 Narcissism Meets Leadership00:30:23 Relatable Corporate Stories00:32:55 The Legendary Kennedy-Nixon Debate00:35:14 Ryan Reynolds: Charisma Personified00:38:01 Public Persona vs. Private Self00:41:13 Making a Stand in Marketing00:50:24 The Power and Purpose of Branding00:52:19 Wrapping Up with Next Steps

    LINKS AND RESOURCES:

    The McCartney Legacy: Volume 1: 1969 – 73Absolute Charisma: How Highly Charismatic People Think, Act, and Speak to Charm and Influence People with Ease (Communication Skills and Charisma Development, Book 4)Get Your Marketing Performance Indicators™ Checklist Now!Kennedy vs. Nixon: The first 1960 presidential debateTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

  • How Radioactive Octopus Balls Made Us Better Marketers

    How Radioactive Octopus Balls Made Us Better Marketers

    · Perpetual Traffic

    Ralph Burns and Lauren Petrullo dig into the dynamics of masterminds and how they shape the business landscape. They share their experiences from attending high-ticket masterminds and discuss takeaways for business owners, including the importance of creative fatigue in marketing, how AI-generated images are disrupting LinkedIn ads, and why sleep hygiene is crucial for entrepreneurial success. Their reflections offer both humor and insight, giving you a glimpse into the challenges and rewards of running a business.

    Chapters

    00:00:00 - Orlando Adventures Begin!00:00:26 - Disney Secrets Revealed00:02:21 - Networking That Changes Lives00:05:34 - Mastermind Event Game-Changers00:07:22 - Unleashing AI Power in Marketing00:11:58 - Sleep Hacks for Success00:17:20 - Why Masterminds Are Essential00:25:50 - The Thin Line Between Charisma and Narcissism00:30:38 - Standing Up for What Matters00:31:05 - Jason Fladlin’s Selling Secrets00:33:50 - The Surprising Power of Long-Form Content00:36:53 - The Book Writing Advantage00:41:24 - Master Podcasting & Listener Engagement00:50:10 - SEO Jacking & Celebrity Leverage00:54:31 - Engaging Your Community Like Never Before

    LINKS AND RESOURCES:

    Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business!

    The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business!

    · Perpetual Traffic

    Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.

    Chapters

    00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies00:05:00 – Unveiling the Dual Prong Strategy00:10:00 – Breaking Down the Campaign Setup00:15:00 – MaxClicks Delivers Early Wins00:20:00 – TCPA vs. MaxClicks: A Winning Combo00:25:00 – Targeting the Right Audience with Smart Bidding00:30:00 – Knowing Your Client’s Business: A Key to Success00:35:00 – Reviewing State-by-State Ad Performance00:40:00 – Scaling Smartly Through Seasonal Shifts00:45:00 – Leveraging Audience Data for Better Ads00:50:00 – Looking Ahead: Next Steps for Campaign Growth

    LINKS AND RESOURCES:

    Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • [‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months

    [‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months

    · Perpetual Traffic

    Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn’t? Tune in to find out.

    Chapters

    00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine00:04:01 - Time for the Big Reveal: Case Study of the Day00:05:32 - Why Creative is Your Secret Weapon in Marketing00:08:53 - The Sales Slump: Identifying the Problem00:16:09 - A Simple Fix with Big Results: Solving the Puzzle00:17:08 - Data to the Rescue: Leveraging Insights for Growth00:20:46 - Getting Creative with Your Audience Targeting00:22:16 - Speaking Your Audience's Language: The Real Game Changer00:22:34 - Turning Around Declining Sales: Real Results, Real Growth00:23:14 - New Customers, New Profits: The Key Metrics That Matter00:25:05 - Creative Strategies That Move the Needle00:27:32 - Benchmarking Success: How Data Drives Smart Decisions00:37:28 - Fine-Tuning Your Creative for Maximum Impact00:45:21 - Case Study Wins and What’s Next for Growth00:46:51 - Wrapping Up: Final Thoughts and Takeaways

    LINKS AND RESOURCES:

    Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeSmart Marketer LiveTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Declassified: Secret Meta Ad Creative Strategies Revealed!

    Declassified: Secret Meta Ad Creative Strategies Revealed!

    · Perpetual Traffic

    Ralph Burns and John Moran are joined by Lauren Schwartz, of The Loft 325, to talk about the significant role that creative strategy plays in digital marketing, particularly when paired with effective media buying. They discuss the importance of merging creative elements with data-driven traffic strategies, focusing on how user-generated content (UGC) performs compared to more product-focused ads. They explore a specific case study involving pet wellness ads, analyzing why certain ads—especially those featuring relatable images of pets—outperform others despite having less apparent polish. The trio also goes into the collaborative relationship between creative teams and media buyers, pointing out how understanding both sides can lead to more successful campaigns. Through real-time examples, Ralph, John, and Lauren provide insights on how creative and media buying can work together for better ad performance, and tease future iterations and tests that could further improve results. 

    Chapters

    00:00:00 - Kicking off Perpetual Traffic (Livestream!)00:02:15 - Meet Lauren Schwartz: A Key Player in Creative Strategy00:02:55 - Why Your Media Buying Needs Creative to Succeed00:05:42 - Unveiling the Magic: Breaking Down a Winning Campaign00:08:18 - Creative Breakdown: What Drives Performance?00:11:54 - Tapping into Emotional Power: Ads That Connect00:16:22 - Emotional Triggers in Pet Ads: Why UGC Outperforms Traditional Creative00:21:42 - How Collaboration Sparks Better Creative Strategies00:26:35 - Real-Time Example: Improving Creative Strategies with Live Adjustments00:30:02 - The Importance of Iterating and Troubleshooting Campaigns00:33:49 - Engagement Metrics: Understanding Your Audience’s Reactions00:35:08 - Deep Dive: Metrics That Reveal Ad Success00:37:33 - Case Study: Using Ad Cloning to Maximize Performance00:39:43 - Creating Synergy Between Traffic and Creative for Maximum Impact00:43:59 - Q&A Segment: Ad Strategies and Key Insights00:47:23 - Audience Questions: How to Maximize Ad Impact Across Platforms00:52:11 - Quick Tips for LinkedIn Advertising Success00:56:59 - Wrapping Up: Insights for Future Campaigns

    LINKS AND RESOURCE:

    Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWhat Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on
  • Meta Vs. Google: Enemies No More? How They Work Together with John Moran

    Meta Vs. Google: Enemies No More? How They Work Together with John Moran

    · Perpetual Traffic

    Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legendary Michigan Method and adapt it for 2024, revealing innovative strategies for scaling ad campaigns and optimizing creative testing at scale. With in-depth insights into advanced techniques for audience targeting, budget management, and real-time campaign adjustments, this episode offers cutting-edge tactics for marketers looking to elevate their traffic and conversion strategies. Tune in to discover how these timeless approaches can still deliver game-changing results today.

    Chapters

    00:00:00 - Welcome to the Perpetual Traffic Podcast Live Show w/ John Moran00:01:00 - Meta and Google: A Dynamic Duo for 2024 Marketing Success00:01:30 - The Michigan Method: Old but Gold—Revamped for the Future00:02:20 - Going Live: Unpacking Cutting-Edge Traffic Strategies00:03:37 - Meta Ads Evolution: From Creative Testing to Mastery00:06:42 - Scaling Like a Pro: The Power of Cloning Campaigns00:09:52 - Unlocking a New Creative Testing Methodology for 202400:13:03 - Data-Driven Insights: Analyzing Results to Optimize Campaigns00:15:05 - Insider Tips: Advanced Techniques for Meta’s Creative Testing00:20:00 - Open Targeting Secrets: Maximize Your Campaign Reach 00:28:10 - Audience Deep Dive: Open Targeting Secrets You Need to Know00:33:17 - Campaign Strategy Breakdown: Inbound vs Outbound Success00:34:48 - Scaling at Scale: The Blueprint for Creative Testing in Meta00:36:13 - Q&A: Best Practices for Google Shopping Feeder Strategy00:37:38 - Q&A: Device Bid Adjustments to Optimize Traffic00:39:41 - Q&A: Cold Traffic vs Warm Traffic—When and How to Target00:40:40 - Q&A: Feeder Strategy and Search Terms—What Works Best00:48:31 - Q&A: How to Nail Omni-Channel Media Strategies for Maximum Reach00:49:04 - Q&A: Pro Tips on Meta Campaign Setups for Big Wins00:54:34 - Final Thoughts and Q&A: Optimizing Hotel Campaigns for Success

    LINKS AND RESOURCES:

    Episode 71: The Michigan Method: A Strategy for Scaling Ad CampaignsGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWhat Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on...
  • Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry

    Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry

    · Perpetual Traffic

    AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to tune in to hear how to overcome the "cold start" problem and use AI to enhance your content creation, copywriting, and overall marketing strategy.

    Chapters

    00:00:00 - Welcome to Perpetual Traffic: Your Guide to AI Marketing00:00:22 - Meet Russ Henneberry: From Digital Marketer to AI Specialist00:01:15 - The Power of AI: Why Most Marketers Get It Wrong00:03:23 - Russ’s Journey: From Boredom to AI Pioneer00:10:01 - How to Build Your Own AI Marketing Hub00:15:32 - Customize AI to Speak Your Business’s Language00:17:52 - Practical AI Hubs: Why Your Marketing Needs One00:20:50 - Solving the Cold Start Problem with AI Content Creation00:22:37 - Step-by-Step: Building a Successful AI Marketing Hub00:23:53 - Supercharge Copywriting and Content Creation with AI00:25:22 - Data Integration: How AI Can Elevate Your Marketing00:28:03 - Real-World Applications: Why AI is the Future of Marketing00:29:17 - Context is Everything: AI Efficiency Explained00:31:40 - The Future of AI: Where Marketing is Heading00:37:00 - Special Offers and Final Thoughts: Get Ahead with AI

    LINKS AND RESOURCES:

    Join theCLICKRuss Henneberry on LinkedInUntouchablesDigital Marketing For Dummies (For Dummies (Business & Personal Finance)Claude AIChatGPTTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us

  • The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula

    The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula

    · Perpetual Traffic

    Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about the five laws of stratospheric success he wrote about in his book. The five laws are the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity. It’s a reinvigorating take on business growth, showing that helping others is the best way to help yourself.

    Chapters

    00:00:00 - Welcome to the Show00:00:34 - The Secret to Real Success00:01:17 - What is The Go-Giver?00:02:50 - The Mindset Shift: From Getting to Giving00:04:19 - Applying The Go-Giver to Business and Marketing00:07:16 - The Five Laws of Stratospheric Success00:07:53 - The Law of Value00:15:05 - The Law of Compensation00:17:56 - The Law of Influence00:21:01 - Storytelling for Business Success00:22:02 - The Importance of Authenticity00:24:11 - Misconceptions About Authenticity00:28:02 - The Law of Receptivity00:31:05 - Final Thoughts and Resources

    LINKS AND RESOURCES:

    Bob Burg WebsiteBooks Written by Bob BurgInfluence: The Psychology of PersuasionThe New One Minute ManagerGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

  • How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)

    How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)

    · Perpetual Traffic

    Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level.

    Chapters

    00:00:00 - Unlock $1,000 in Value with Wicked Reports00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic00:07:02 - Meta’s Audience Segmentation: A Double-Edged Sword?00:12:26 - Building a Winning Funnel Block by Block00:18:47 - How Meta’s AI May Be Limiting Your Campaign Reach and What You Can Do About It00:25:04 - Traffic Columns: What You Need to See for Growth00:26:43 - Attribution Woes: Are Your Numbers Lying?00:27:29 - Current Trends and Cost Insights You Can't Ignore00:28:24 - The Power of New vs. Repeat Customers in Scaling00:30:50 - Delayed Conversions: Hidden Value in Your Data00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales00:36:26 - CAC to LTV: Unlocking the Growth Formula00:38:30 - Getting Ready for Black Friday: What You Must Know00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your Success

    LINKS AND RESOURCES:

    WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeAbout Advantage lookalikeEpisode 625: The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John MoranGet more people to your website.Episode 624: How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOWTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on
  • How to Create a Killer AI Chatbot in 4 Steps

    How to Create a Killer AI Chatbot in 4 Steps

    · Perpetual Traffic

    Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share tips on how leadership meetings can keep your team aligned and reveal exciting announcements about their own businesses. Ralph and Lauren also break down the growing role of chatbots and AI in handling customer service, including when to introduce them and how they can save time and money. Tune in to hear examples of how AI is transforming business operations and what you need to know to stay ahead.

    00:00:00 - Perpetual Traffic Podcast Kick-Off00:00:14 - Meet the hosts: Ralph Burns & Lauren E. Petrullo00:01:42 - Balancing work and travel: Secrets from Lauren's European tour00:06:25 - Major business milestones ahead00:09:00 - Why leadership meetings are critical for scaling success00:11:52 - Striking the perfect balance: Client work vs. business growth00:19:02 - Revolutionary email management hacks00:20:33 - Exploring the power of chatbots and AI in modern business00:21:31 - How to assess if your business is ready for a chatbot00:22:29 - Case studies of chatbots that transformed customer experiences00:23:19 - Training your chatbot for maximum efficiency00:24:41 - Chatbots 2.0: How they’re evolving with AI28:56 - Why every business needs a knowledge base00:31:55 - Chatbot legality: What you need to know00:36:20 - Wrapping up with insights and a sneak peek into future episodes

    LINKS AND RESOURCES:

    Asian Beauty Essentials The Loft 325Get Your Marketing Performance Indicators™ Checklist Now!Virtual Boss: A practical guide for masterfully leading and managing remote teamsTraction: Get a Grip on Your BusinessTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • 3 Essential Marketing Performance Indicators You’re Not Using…But Should

    3 Essential Marketing Performance Indicators You’re Not Using…But Should

    · Perpetual Traffic

    Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away. 

    Chapters

    00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer00:01:05 - Welcome to the Perpetual Traffic Podcast!00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)00:03:22 - Why New Website Visits Are Your Secret Weapon00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success00:08:33 - Mastering Wicked Reports: How to Drive New Visits00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns00:19:39 - The Untapped Power of Cold Traffic00:20:40 - Essential Metrics for Forecasting and Budgeting00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data00:24:46 - Making Smarter Decisions with Wicked Reports00:29:08 - Campaign Analysis: Performance Over Time00:36:57 - Wrapping Up: Final Thoughts and a Special Offer

    LINKS AND RESOURCES:

    WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWicked ReportsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • (Part 2)How to Use TikTok Ads The Right Way to Grow Your Business

    (Part 2)How to Use TikTok Ads The Right Way to Grow Your Business

    · Perpetual Traffic

    Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow. 

    Chapters

    00:00:00 – Welcome to the Perpetual Traffic Podcast00:00:34 – Connecting with Perpetual Traffic on Telegram00:01:26 – Genealogy Surprises00:02:15 – Introducing TikTok Guests00:03:50 – TikTok's Measurement and Attribution00:10:15 – The Power of Long-Term Attribution on TikTok00:16:31 – TikTok's Evolution and Lead Generation00:21:45 – Lead Generation Strategies on TikTok00:27:00 – Data Connections and Measurement Tools00:33:15 – Introduction to Reporting and Conversion Studies00:34:39 – Framework for Data Connections and Testing00:35:44 – Expanding Partnerships and Ecosystem00:38:25 – Practical Examples of Measurement Tools00:40:28 – Importance of Incrementality Testing00:45:10 – Incrementality Testing and Real Business Results00:52:24 – TikTok Shops and E-commerce Integration00:55:53 – Final Thoughts and Recommendations

    LINKS AND RESOURCES:

    Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceBahar Bozdogan on LinkedInSheraz Amin on LinkedInMeet TikTok Symphony, our new Creative AI suiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with
  • Which ‘Clicks’ Should I Care About in Digital Marketing?

    Which ‘Clicks’ Should I Care About in Digital Marketing?

    · Perpetual Traffic

    Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!

    Chapters

    00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans00:01:22 - Kicking Off the Final Chapter on MPIs00:02:20 - In-App ROAS: When It Matters and When It Doesn’t00:03:49 - CPC Breakdown: What Are You Really Paying For?00:05:53 - Instant Forms and the Meta Metrics Mystery00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks00:13:35 - Deconstructing Click Metrics for Better Ad Performance00:17:59 - Unlocking the Power of Instant Experience Ads00:25:55 - Mastering Full Funnel Advertising Strategies00:31:52 - Wrapping Up with a Call to Action and What’s Next

    LINKS AND RESOURCES:

    Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeClicks (all)Know the difference between "Clicks (all)" and "Link clicks"Troubleshoot the difference between link clicks and outbound clicksTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • How to Use TikTok Ads The Right Way to Grow Your Business

    How to Use TikTok Ads The Right Way to Grow Your Business

    · Perpetual Traffic

    Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss TikTok features aimed at helping businesses achieve full-funnel success, integrating automation, vertical-specific strategies, and enhanced creative tools powered by AI. They focus on the importance of shifting from media-focused metrics to business outcomes, making the case for TikTok as a valuable tool for driving real-world results across industries. This episode is packed with insights for marketers looking to maximize the platform's potential for growing their businesses!

    Chapters:

    00:00:00 – Kicking Off the Perpetual Traffic Podcast00:01:18 – Special TikTok Guests in the House!00:02:24 – Meet Jorge Ruiz & Adolfo Fernández from TikTok00:04:37 – TikTok's Growing Influence on Performance Marketing00:07:24 – Why We’re Redefining What Performance Marketing Means00:09:00 – Blurring the Lines Between Branding and Performance00:10:48 – How Consumer Behavior is Changing Marketing Strategies00:12:32 – The Shift from Media KPIs to Business KPIs00:14:11 – TikTok's Role in Driving Business Outcomes00:16:15 – Breaking Free from Last Click Attribution Models00:18:29 – Convergence of Branding, Commerce, and Performance00:22:30 – TikTok's Unique Approach to Full Funnel Marketing00:24:03 – TikTok's Vision: Where Marketing Meets Commerce00:32:42 – Unlocking the Secrets of Measurement Systems00:34:45 – How Creative Content Drives Success on TikTok00:36:48 – TikTok Symphony: AI Meets Human Imagination00:42:08 – Building a Full Funnel Strategy with TikTok00:47:29 – Using Post Purchase Surveys for Attribution Mastery00:51:56 – The Secret Sauce: TikTok’s Unmatched User Engagement00:56:51 – What’s Next for TikTok? A Peek into the Future of Marketing01:02:51 – Wrapping Up: Key Takeaways & Final Thoughts

    LINKS AND RESOURCES:

    Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceJorge Ruiz on LinkedInAdolfo Fernández on LinkedInMeet TikTok Symphony, our new Creative AI suitePT on TelegramTier 11 JobsPerpetual Traffic on YouTube
  • Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success

    Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success

    · Perpetual Traffic

    Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and data-driven strategies for YouTube success, touching on examples of creators who grew massive followings through relentless focus and adaptation. Ralph and Lauren discuss the importance of staying committed while being open to pivoting when necessary, all while staying attuned to the evolving landscape of content creation. Whether you're a seasoned creator or just starting, you’ll walk away with great advice for building long-term success!

    Chapters

    00:00:00 – Kicking Off with Ralph and Lauren: Welcome to Perpetual Traffic00:00:26 – Frustration Friday: From 9 Hours of Sleep to Karaoke All-Nighters00:01:32 – VidSummit Takeaways: Free Swag, Smoothie Channels, and Elevator Rides00:02:48 – Creator Insights: How Consistency Builds YouTube Giants00:10:28 – The Hard Truth: You Need Grit and Resilience for Long-Term Success00:12:10 – Obsess Over the Data: How YouTubers Crack the Code00:16:45 – Real Talk: Why Consistency Alone Won’t Guarantee Success Without Market Insight00:20:08 – Is Your Market Shrinking? Knowing When to Pivot or Press On00:28:13 – Wrapping Up: Lessons, Links, and What Comes Next on Perpetual Traffic

    LINKS AND RESOURCES:

    Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeFenitasFenitas on YouTubeMr. Beast on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran

    The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran

    · Perpetual Traffic

    Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google’s algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strategies, showing how to use manual CPC to secure the first click and TROAS for precise retargeting. The discussion is rich with actionable advice, including the benefits of managing separate campaigns, the significance of click shares, and the strategic use of broad match versus exact match keywords. Ralph and John also tackle pressing audience questions, offering expert guidance on handling unstable e-commerce inventory, optimizing add-to-cart events, and effectively balancing P-Max with standard shopping campaigns. This episode is a must-listen for digital marketers looking to elevate their Google Ads game.

    Chapters:

    00:00:00 - Introduction to the Perpetual Traffic Podcast00:00:13 - Why YouTube Lives are Essential for Staying Ahead in Google Ads00:03:28 - Audience Engagement: Real-Time Insights and Interaction00:04:39 - Company Updates: Legal Matters and Growth Strategies00:07:47 - Unveiling the Two-Step Strategy to Outsmart Google’s Algorithm00:09:45 - Using TROAS for Targeted Retargeting00:12:15 - Broad Match vs. Exact Match Keywords00:15:44 - Mastering Campaign Performance: Optimization Techniques Explained00:17:02 - The Challenge of Scaling Without Losing Profitability 00:21:15 - How Click Share Affects Ad Visibility and Spend00:25:30 - Strategies for Scaling Campaigns Beyond Initial Success00:29:05 - Addressing Google’s Price Fixing in Ad Auctions00:31:05 - Decoding Google’s Bidding Strategies and Classifications00:32:59 - Proven Tactics for Scaling Your Google Ads Campaigns00:34:14 - How to Prioritize Campaigns for Maximum Impact00:36:40 - Expert Q&A: Tackling Google Ads Challenges and Best Practices00:38:15 - Dealing with E-commerce Sites and Unstable Inventory00:41:00 - Managing the Balance Between P-Max and Standard Shopping Campaigns00:43:20 - Best Practices for Scaling Google Ads Campaigns00:46:10 - Excluding Existing Customers from Campaigns00:47:25 - Running Standard Shopping Campaigns with P-Max00:50:35 - Effectiveness of Micro Conversions in Google Ads00:53:09 - Addressing Unstable Inventory in E-commerce Campaigns00:57:12 - Rapid Fire Q&A: Quick Solutions to Common Google Ads Issues00:59:13 - Wrapping Up: Key Takeaways and Next Steps

    LINKS AND RESOURCES:

    Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeRemarketing Lists for Search Ads (RLSA): What You Need to KnowAbout Target ROAS biddingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose Media
  • How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW

    How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW

    · Perpetual Traffic

    Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5!

    Chapters

    00:00:00 - Welcome to the Black Friday Strategy Session00:01:00 - July is the New November: Early Prep Insights00:03:25 - The Real Cost of Black Friday: Why Preparation Starts Now00:06:15 - How to Win Q5: Lead Gen Strategies that Last00:09:45 - Gucci Discounts vs. Fruit Salad: Crafting Irresistible Offers00:15:20 - Testing Grounds: Why Labor Day Sales Set the Stage for Success00:25:05 - Quizzes, Lead Magnets, and the Power of Archetypes00:27:55 - Know Your Audience: Targeting and Content Roadmaps00:28:55 - Master the Art of Engaging Content: Quizzes and Beyond00:29:55 - The Secret Sauce: Balancing Value with Sales Pitches00:31:15 - Personal Stories, Big Lessons: Making Your Brand Relatable00:33:20 - Lead Magnets That Work: From Creative Discounts to Real Value00:38:15 - Brand Differentiation: Standing Out in a Crowded Market00:45:00 - Winning Strategies for Major Sales Events: From Black Friday to Cyber Monday00:47:55 - Last-Minute Tips: Make the Most of Your Campaigns00:49:35 - Final Thoughts: Don't Miss Out on the Biggest Sales Week of the Year

    LINKS AND RESOURCES:

    Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeTidio Black Friday Facts & Cyber Monday Stats [Report 2024]Leather UpTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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