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In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Johanna and Brieanah sit down with David Pannell, co-founder of Vegan Business Tribe, to dive deep into the journey of vegan entrepreneurship.Whether you're a purpose-driven entrepreneur or simply curious about the intersection of business and activism, this episode is packed with inspiration and practical advice.We talk about:🌱 David's transition from marketing for non-vegan companies to fully supporting the vegan movement through business.🌱 The evolution of Vegan Business Tribe and why community was the key to its success.🌱 Actionable tips for vegan entrepreneurs to create businesses that truly solve problems.🌱 How running a vegan business can be a form of activism and what it takes to grow a purpose-driven company.🌱 Insights into mindset shifts and personal growth that can help entrepreneurs break through their own barriers.Check out David's work:Website: https://veganbusinesstribe.comYouTube: / @veganbusinesstribe ✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected] wherever you get your podcasts so you'll never miss an episode!Recorded in October 2024.
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In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah talk about leveraging the power of landing pages.
Once your compelling ad sparks enough curiosity to stop the scroll and get that click, the user will usually be directed to a landing page. Landing pages can be leveraged for a myriad of reasons all depending on the audience awareness, the price point, and the value/price gap you need to take the user through in order to build trust. Whether your landing page is built to welcome in new leads or secure a sale, the landing page can be a key step in your next marketing funnel!
Tune in as the hosts share examples and discuss what works and what doesn't when it comes to creating the perfect landing page for your vegan-friendly business.
✨ Have questions? ✨ Send us an email to [email protected].
To get the most out of this episode, watch on YouTube so you can see the live landing page critiques in action. And subscribe to @pink_barn_creative on YouTube so that you’ll never miss an episode!
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In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah discuss two foundational marketing concepts to help you conduct effective market research and build your unique customer avatar.You’ll learn:🌱 What market research is and how it can shape your business decisions.🌱 Why understanding your customer avatar is key to creating content that will truly resonate with your target market.🌱 Actionable tips on how to conduct research and build a clear, detailed customer avatar that reflects your ideal client.If you have questions along the way, feel free to ask in the comments or email us at [email protected]. We can't wait to support you! 💚 And, be sure to subscribe to our podcast so you’ll never miss an episode.---✨Want to connect with other vegan business owners?✨ Brieanah and Johanna host regular Plant Powered coffee chats on Zoom. Get to know other vegans in business, talk ethical entrepreneurship, and get expert advice on your pressing marketing questions. Email Brieanah and Johanna for the next coffee chat date at [email protected] stories we mentioned! 🌱 New USDA Rules Expand Vegan Options in School Meals, https://vegconomist.com/health/new-us...🌱 EU Urged to Develop Action Plan for Plant-Based Foods by 2026, https://vegconomist.com/studies-and-n...🌱The Vegan Society: UK Government-Backed Meat Campaign is “Irresponsible Propaganda," https://vegconomist.com/health/the-ve...
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In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah talk about creating compelling ads.
Your ads are often the first touchpoint between you and your dream audience, so it’s crucial to make that first impression count. Especially if you run ads on social media, you want your ad to spark enough curiosity to stop the scroll and get that click.
Tune in because you’ll learn what works in ads and how to use different hooks. Listen in as the hosts share their screens and critique real examples from the Meta Ad Library.
✨ Have questions? ✨ Send us an email to [email protected].
To get the most out of this episode, watch on YouTube so you can see the live ad copy critiques in action. And subscribe to Plant Powered Business so you'll never miss an episode.
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In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah talk about the power of mindset in marketing. Your mind is a powerful tool. The thoughts and beliefs you hold about yourself, business, and marketing can either give you a big boost or really hold you back.The hosts share their personal stories: what they’ve struggled with in marketing their own businesses and the strategies that have helped them overcome these obstacles.Tune in to learn:🌱 How to overcome common marketing blocks (imposter syndrome, perfectionism, etc.)🌱 Tips on conquering the fear of being visible on social media🌱 Mindset shifts that bring more ease and flow to your marketingHave questions for us? Reach out to us at [email protected] be sure to subscribe, rate, and review wherever you get your podcasts.
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✨Want to connect with other vegan business owners?✨Brieanah and Johanna host regular Plant Powered coffee chats on Zoom. Get to know other vegans in business, talk ethical entrepreneurship, and get expert advice on your pressing marketing questions.Email Brieanah and Johanna for the next coffee chat date at [email protected].
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In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah are joined by special guest, Sandra Nomoto! Sandra is a spiritual, health-conscious vegan, author, and solopreneur who works with ethical businesses and authors. Tune in now to hear more about her book, her take on marketing in the plant-based movement, and more!
Check out Sandra's website and book:
Website: https://www.sandranomoto.com/
Book: https://sandranomoto.com/products
✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected].
Prefer to watch? Check out the full episode on @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!
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In this episode of Plant Powered Business: Strategies To Grow Your Positive Impact, Brieanah and Johanna delve into how you can leverage storytelling for your vegan business. It doesn't have to be a scary or overwhelming buzzword! Tune in for their top tips and tricks to make implementing storytelling techniques easier as you write for your vegan business.✨ Have questions for us? Email the hosts at [email protected].🌱 West Hollywood VegOut news story mention: https://vegoutmag.com/news/west-holly...🌱 Check out Vegan Business Tribe here: https://veganbusinesstribe.com/
Prefer to watch? Check out the full episode on YouTube: @PlantPoweredBusiness.
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In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Brieanah and Johanna do a deep dive into Impossible Foods summer marketing campaign. We break down the brand's new approach, even playing the ads for you live, so you definitely want to check it out!
✨ Have questions? ✨ Email us at [email protected].
To get the most out of this episode, watch on YouTube, and be sure subscribe to Prefer to watch? Check out the full episode on @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!
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In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah are joined by guest Kayla Kaplan.
Kayla is a San Francisco-based food and nutrition nerd, writer, published researcher, and curious vegan known to the internet as Oy Vey It's Kay. After earning a Master of Science in Food & Nutrition Policy & Programs, Kayla was a nutrition communications expert for plant-based CPG food and drink brands and food tech startups and recently transitioned to a role in animal advocacy.
Check out Kayla's Substack, Oy Vey It's A Food Newsletter, where she writes about food systems news from a curious vegan perspective. https://oyveyitskay.substack.com/
✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected].
To get the most out of this episode, watch on YouTube so you can see the live landing page critiques in action. And subscribe to Prefer to watch? Check out the full episode on @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!
Recorded in June 2024.
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In this episode of Plant Powered Business: Strategies To Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Brieanah and Johanna talk about some of the people and brands in the plant-based movement that inspire them… and why!
The vegan & plant-based world is, of course, diverse and ever-evolving — this episode features some awesome leaders to follow and support.
✨ Have questions? ✨ Send us an email to [email protected].
And subscribe to @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!
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In this episode of Plant Powered Business: Strategies To Grow Your Positive Impact, Brieanah and Johanna delve into the power of defining your "why." Join them for a behind-the-scenes look as they share their personal whys and missions for doing this work. Plus, you'll discover the importance of unlocking your unique why and learn how to best communicate it to your target audience.
You can also watch this episode, on YouTube: @PlantPoweredBusiness.
And be sure to subscribe, rate and review.
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In this episode, recorded in April 2024, we celebrate one year of Plant-Powered, reflecting on our journey so far and how we've grown since starting the series.
In the second part of the episode, we focus on the queen of all copy assets: the sales page. We go through an actual sales page for a vegan business, review what's working well and what we would do differently. Be sure to tune in to this episode for best practices and hot tips so you can improve your own sales page.
To get the most out of this episode, we recommend watching it on YouTube so you can follow along as we critique the sales page: @PlantPoweredBusiness.
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In April 2023, we published our first Plant Powered chat! Listen in to hear more about our stories, and a few current events happening in the vegan movement.
🌱 You can learn more about cultured meat through ProVeg International (https://proveg.org/) and check out this event: https://www.new-food-conference.com/
🌱 And you can learn more about oatmilk by default from Better Food Foundation, here: https://betterfoodfoundation.org/campaigns/coffee-shops/
Prefer to watch? Check out the full episode on YouTube: @PlantPoweredBusiness.
