Episoder
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In this episode, CEO Deirdre Tshien of Capsho helps podcasters create compelling show notes, transcripts, and promotional copy in under ten minutes, unlocking the key to monetizing their podcasting efforts in a time-saving and powerful way.
"Content dripping is how we use our podcast content to create other assets that not only hook people in and have them join our community, but actually spend a good amount of time with us, coming to know, like, and trust us so that it becomes a no brainer for them to open their wallet up to us when they're ready." - Deirdre Tshien
Deirdre Tshien is the CEO and co-founder of Capsho, a platform that helps podcasters create show notes, transcripts, and promotional copy quickly and efficiently. She created the platform out of a need to make her own podcast more successful and has since helped many podcasters maximize their content.
Deirdre was a successful business coach, but wanted to find a way to take her podcast to the next level and monetize it. After experimenting with different strategies, she created the concept of content dripping, which she then developed into Capsho, a platform to help podcasters quickly and easily create show notes, transcripts, and promotional copy. Capsho has become a valuable resource for podcasters looking to maximize their reach and monetize their content. After a turbulent launch in June 2022, Capsho has become a successful and trusted platform for podcasts, and Deirdre is now sharing her knowledge and expertise with the community.
In this episode, you will learn the following:
1. How Capsho is the fastest way to market and grow a podcast
2. How Content Honey Traps can be used to hook and delight potential listeners
3. How Capsho has smarts to help save time on editing podcast components.
Capsho Website Link: https://www.capsho.com/
Grow My Podcast Show Link: https://www.growmypodcastshow.com/
Youtube Tutorial: Link
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Have you ever considered selling your podcast?
In the world of bitcoin, NFT, and the metaverse, we see a new digital asset economy where value is being derived and sold in new ways. In the podcast world, we have witnessed million-dollar deals inked for new podcasts, but as Heather explains today, the ability to sell your podcast, like you would a brand, is just getting started.
Topics:
· What was the genesis for The Podcast Broker (1:21)
· How does one prepare to sell a podcast (2:38)
· What kind of back-end business structure is needed (5:00)
· Who are the ones selling a podcast in the industry (7:36)
· What are the downsides of taking over a podcast (9:42)
· Is it the big payday people might wish (13:10)
· How does the broker get paid (20:23)
· Next steps if you think your podcast is ready (21:58)
· What is the landscape look like for advertisers (23:40)
Website: The Podcast Broker
Heather Osgood
Co-Founder of The Podcast Broker
Also Founder of True Native Media
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Manglende episoder?
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How many podcasts have you been a guest for?
As we discuss in today's episodes, being a guest on other podcasts is one of the highest returns on investments of time you can have. A lot goes into being a good guest, message, sound quality, and the right type of podcast.
It can be overwhelming all by itself, just podcasting add guesting on top of that, but as Mathew helps us see there is a process, it's a lot easier than we think once we get started. But as most things seem really difficult in the beginning once we get started, that first jump is always much shorter than it looks.
Topics:
· What do we need to know with regards to live streaming a podcast (1:08)
· Picking what social platforms you will live stream on (3:05)
· How do you give a clear call to action when you are streaming on multiple platforms (5:36)
· Understanding your funnel (7:51)
· Guesting on other podcasts (11:16)
· Exciting results from collaborating with other podcasts (12:27)
· Guesting is free advertising that doesn't expire (18:47)
· The importance of having a website before you start (20:43)
· What to know before pitching yourself to other podcasts (23:14)
· Launching a book? What not to do (30:00)
· How to pitch to be a guest on a large podcast (34:51)
Thanks for Listening!
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When Roe vs Wade was overturned, did you wonder how you could help?
"Every podcaster has a voice" is the common language in the industry, but what happens when the voices combine to advocate for change? That is precisely what Arielle did with the recent Roe vs. Wade overturned issue. She posted a call to action on Twitter which exploded into people rallying around the effort and offering to play a consistent host read ad at the beginning of their episodes.
It's a simple but powerful way where we collectively can influence a topic. But, as Arielle shares, this is just the beginning, and future causes will be added as the idea expands.
Key Topics:
· What is the call to action you have asked podcasters to do (3:33)
· What were the expectations going into this idea (9:18)
· What pushback from the effort has there been since it started (13:05)
· How could others jump on board and help support other efforts (16:27)
· What does the future look like for Podcast activism (19:06)
· If a podcaster wants to support a future endeavor, where is the best place to connect (23:03)
Host Read Ads Document
Ad Campaign Planning Document
Article on The Verge.com
Tweet that started the movement
Podvoices Contact Page
Website link: (https://www.podvoices.help/)
Social Links
Community Manager at Squadcast
Founder of Ear Buds Collective
CO-Host of the Sounds Profitable News Podcast
This and That With Arielle Nissenblatt Newsletter
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Are you considering launching a B2B podcast?
Designing the right podcast is hard enough, but designing a good B2B podcast is a lead of its own. It takes some sales, marketing, and business knowledge to align a funnel that attracts other businesses.
On today’s show, we tackle some of the basic setup and ideas around what makes a good B2B podcast.
· New equipment launch, Rodcaster II, and Vocaster from Focusrite (2:33)
· How to make the decision when it’s the right time to upgrade to the latest and greatest (6:17)
· Making the decision between big tech and little tech tools (9:29)
· First steps when creating a B2B podcast (19:11)
· What other kind of B2B podcast work (23:19)
· Using the podcast to increase brand impression value (32:17)
· When you are stuck or overwhelmed in podcasting, how do you get to know what is the right next step (41:05)
· A little unknown hack to retire a podcast without paying every month (46:09)
Thanks for Listening!
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****Here are a list of resources for those needing/seeking safe and legal abortion services in the US that were mentioned during this episode's pre-roll.***
abortion.cafe - collection of abortion resourcesshoutyourabortion.com - campaign to normalize abortiondonations4abortion.com - donate to support abortion funds by statesecure.actblue.com/donate/supportabortionfunds - donate to the national network of abortion funds (donations split between 80+ abortion funds)usow.org/repro/volunteer - list of abortion clinics across the country that need volunteers -
What is the worst hot mic moment you have had in podcasting?
Today Mathew opens up about a trend in the industry with the quality of guests and the worst hot mic moment he has had during a live recording. Even though it’s just audio, an interview is still a conversation, and the quality matters.
A podcast host knows the work that goes into the podcast each week to produce it, but we often see that guests have never operated a podcast other than showing up. Often these guests come from different industries and bring a lot of bad habits with them.
· Apple to allow third-party distribution of audio for Apple Subscriptions (3:12)
· How will iOS adoption be impacted by this addiction (6:48)
· Any change to the small podcaster (8:42)
· What are some of the issues that you are having with unprofessionalism (13:55)
· How has the paid guesting service impacted the politeness of guests (22:43)
· How ego shows up in podcasting (24:37)
· Why does TV seem to be above the issues in podcasting (27:49)
· How do you handle a bad guest (30:41)
Thanks for Listening!
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Ever thought your skills were worth more?
If you have, you are not alone, and it happens to almost everyone at some point in our life that creates an inflection point where you make a change. Today on the podcast, we dive into Mathew’s story and background and how others in a media-related position could switch to podcasting to leverage those skills in an exciting new way.
· Are Podcasts Getting Worse? (2:37)
· Why a media background is perfect for podcasting (10:18)
· What lessons did media teach you that prepared you for podcasting (15:53)
· Finding the golden ideas that could be a launching platform to get started (22:42)
· What made NPR a big success story for media that other outlets were not able to get as fast (26:15)
· What are some of the best examples you have heard from others leaving their career in media (34:12)
Thanks for Listening!
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Is your podcast about a controversial topic?
How do you create a podcast that builds bridges on a complex topic versus tearing it down in a world that wants to cancel everything?
A bridge is an integral part of any two sides understanding each other, and podcasting has always been a good bridge for conversations we need to be having. But getting started and navigating the landscape isn’t always easy, and even for the best podcasters in this space, it’s a skill practiced repeatedly.
Listen today on how to get started, what to know, and how to be the change you want to see in the world through podcasting.
· U.S. Podcast Advertising Revenue Hits $1.4 Billion in 2021 (2:48)
· Underestimating the value of your podcast (5:00)
· Finding what is the cost per lead for an advertiser (9:49)
· Why a Podcast audit can help find advertisers (13:38)
· How to avoid the foot in your mouth moments (17:09)
· Being the model for what civil conversations can look like (27:47)
· Preparing for hard conversations as the interviewer (34:43)
· When does it make sense to swear on the podcast (44:56)
Thanks for Listening!
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What is that question that you should never ask on a podcast?
For the answer, you will need to check out today's episode, but in the meantime, let's talk about what makes a great interview on a podcast. We often don't realize the full power of a great interview as a listener until we are behind the microphone.
Like all skills in podcasting, it's a muscle that needs to go to the gym and get stronger.
But what are some of those easy tips that we can apply right now without learning the hard way? Is a question Mathew gets often. So these are precisely the questions we dive into today on the show.
Topics:
· Facebook exits Podcasts (1:40)
· What does the podcast world want from social media (7:42)
· The art of a good interview (11:42)
· Managing exhaustion during an interview (13:00)
· How to pull out a good story (17:07)
· Is asking questions or having a conversation better (25:45)
· What does an excellent pre-interview checklist look like (28:21)
· How to avoid painful topics with a guest (31:27)
· Learning to advocate for yourself as a guest (37:15)
· What never to do on a podcast interview (42:31)
Thanks for Listening!
Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].
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Do you have an idea for a local podcast?
When people think of podcasting it is often associated with national or even global audiences, but what about local. Local podcasts have seen a surge in recent years with the changes to traditional media and the rise in podcasting as an accepted medium.
In today’s episode, we focus on what ideas work best, the things that need to be different, and why going small can actually lead you to hit it big.
· What is the current atmosphere for local podcasting (4:06)
· What is the marketing looking for when it comes to local podcasting (6:55)
· How has outside technology influenced the market (11:20)
· Taking old ideas and making them new again (16:32)
· Designing a local podcast that fits the needs of the community (19:42)
· Finding answers locally vs nationally (29:14)
· Building a local network (35:46)
· Building local sponsorships (43:16)
· What is The Podcast Consultant doing locally to promote local podcasts (44:30)
· How important is it to niche down with a local podcast (47:16)
Thanks for Listening!
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Have you ever felt that your podcast feels more like a stale bag of chips?
I think every podcaster goes through a stage where they get unsure of what comes next, what do I change, or is this still my passion. Talking into a microphone in an empty room or hosting conversations over the internet, keeping the connection alive to your purpose is key to long-term success.
What got you here won't always get you there. Realize where you started this journey doesn't have to be where you stay. We are all climbing a mountain, and as we climb, we might get a better view of the horizon and see a different opportunity; it's ok, as they say, it's about the journey, not the destination. Today on Podcast Me Anything, we deep dive into what you do, how you know when you are there, and what to do about it.
· Why do people stop listening to podcasts (1:45)
· Anchor adds Video to podcasts inside Spotify (1:55)
· When does it make sense to use Anchor (5:32)
· Does the Riverside.fm integration make it worth switching (9:42)
· How to know if your podcast is getting stale (12:16)
· Preventing burnout when your podcast is over two years old (16:17)
· Figuring out what is real and what's not when it comes to podcasting (23:54)
· Making changes when you don't always get feedback when you ask for it (25:41)
Thanks for Listening!
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Do you have an NPR-style podcast idea?
You are not alone, and because podcasts like NPR are well listened to, it can often be where someone's idea starts for a podcast. So we take a deep dive into today's podcast about what it takes to produce one, and I think the answer will surprise you.
· Apple launches new analytics and follower count (2:07)
· Will Apple ever add a subscriber count like YouTube (6:00)
· Copying someone else's content (10:26)
· Getting the format of your podcast right (21:22)
· What does it take to do a narrative Podcast (25:32)
· Who should not do a narrative Podcast (36:40)
· How to know if it's a bad idea (44:58)
· Doing a mini-documentary series (49:41)
· Is it possible to use a podcast as a course (56:40)
· Creating audio subscriptions (60:00)
References in today's show
https://timesuckpodcast.com/
Thanks for Listening!
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How unique is your podcast?
In high school, all we wanted to do was fit, and in podcasting, that can be how we get started, but it's often not the best way to grow a show. Today's show deep dives into how to break some podcasting norms, rethink standard displays, and most importantly, think outside the box.
Topics:
· Remembering your voice is an asset (1:51)
· Headliner launches Eddy (9:14)
· Marketing position of new tools (13:17)
· Tools Podcasters need (14:14)
· Breaking the rules in podcasting (20:24)
· Creatively being different (27:11)
· Taking a different take on a standard form of media like news (34:35)
· What conferences should a podcaster attend to grow the show (41:17)
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Have you seen advertising for a Podcast conference before?
Several have gained strength in the last ten years and are now gold standards for Podcasting, like Podfest and Podcast Movement. However, knowing when to go can be a tricky question to answer because it is a significant investment for most people that might not be generating revenue from the podcast.
Several conferences are planned this year with live events officially back in session, and today we deep dive into how you know when it's the right time.
· YouTube makes a big potential move into Podcasting (1:21)
· What makes YouTube a great place for podcasts (7:50)
· When do I go to a Podcast Conference (12:42)
· Learning to access new ways of thinking (23:57)
· When do you speak at a Podcast Conference (38:24)
Twitter thread Mentioned in the show
Podcast Movement
Podfest
Indie Pod Con 8
Thanks for Listening!
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How are you curating a fantastic podcast interview experience?
Podcast etiquette is something that we often don’t worry about initially because of all the things we worry about. But, as you get a few episodes published, it becomes the focus to make sure the listeners get quality content that keeps them coming back.
· Apple Podcasts Charts - Top Shows - Apple Podcasts for
Creators (1:31)
· Podcasters, get ready to find out how many followers you have on Apple Podcasts (4:36)
· How does this news affect the bots working behind the scenes to elevate a podcast (7:36)
· The truth about the New and Noteworthy Apple Chart (8:45)
· Podcast etiquette (12:50)
· How to create a great interview (13:43)
· Starting and stopping in an interview (22:50)
· Taking notes during an interview (22:50)
· Talking to one person in the room (26:06)
· Deciding not to publish an interview (33:08)
· Podcast posturing (33:56)
Thanks for Listening!
Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].
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Was it hard to get over the sound of your own voice?
Next to launching your podcast is making all the decisions needed to make the perfect intro. And with that we make it the focus of today’s deep dive and what we cover it all from how long, who should do the talking, and what makes for the best outro to conclude your podcast.
· Amazon Launches AMP live radio broadcast tool (2:46)
· Creating the perfect Podcast intro and outro (11:11)
· Getting over the sound of your own voice (18:57)
· Finding the right balance of pre-show conversation (15:38)
· Working with licensed music (28:19)
· Is it ok to work with indie music artists (38:04)
Thanks for Listening!
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Are you collecting tips for your podcast?
The podcast industry is filled with many different models for making money; some are built for fame, and others for indie podcasts. Most podcasters get stuck at the big question: where do you start?
Topics:
· Captivate launches show notes research tools and monetization tools (0:53)
· Blubrry changing up its hosting limits for uploads (6:12)
· What are some pros and cons to the different subscription models to hosting platforms (11:53)
· Choosing the best monetization model (15:00)
· How do you decide what is the best model to monetize on (28:32)
· Deciding on a private or public podcast (29:27)
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In the weeds, between an itch to launch a podcast and actual launching, a podcast can be the one thing that keeps you from ever getting to launch. Tie this together with corporate podcasts, and you might just have doomed your podcast before it gets off the ground. So we dive into this and specific strategies to apply along the way to ensure you get to that all-important launch day.
· Twitter to Launch Podcast integration (1:48)
· Going from itch to launch with a podcast (6:31)
· How long should you spend planning to launch (9:17)
· Using a consultant to help get higher management to buy in (11:13)
· Things to help get higher management to buy in (13:20)
· Leveraging project management methods to launch (20:56)
· Leveraging a consultant to make you launch correctly and on time (25:54)
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How valuable is your time?
As a podcaster, it can be easy to undersell your value when you are just getting started but knowing that value allows you to answer today's deep dive; when to hire an editor.
Today's episode is filled with many lessons first-time podcasters or even experienced podcasters experience when going through the process for the first time. For example, we have seen at The Podcast Consultants that when a client values their time, they learn to outsource the things the easy things and focus on growth that will increase engagement of the podcast.
· Spotify purchases Chartable and Podsights (1:26)
· How does technology like Chartable work (5:41)
· How to decide who should edit my podcast (9:58)
· How to create clarity when selecting a podcast editor (14:26)
· Adding the fine print to make sure you are protected in a contract (19:09)
· What does it look like breaking up with a podcast editor (21:46)
· Is a turnkey Podcast Editor a good idea (26:44)
Thanks for Listening!
Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].
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Are you recording live on YouTube?
With new Live streaming companies starting each week, it seems it can be easy to feel your behind and that you need to be keeping up with everyone else. However, shoulding yourself into doing something is never the right solution. So today, Mathew breaks down how to objectively look at this and make a good decision if it is right for you.
· How does podcast player search work (1:52)
· How to name your episodes (6:23)
· When is it a good thing to be polarizing (10:38)
· Should I be recording live on YouTube (14:41)
· How are you showing up as the host (20:32)
· Dealing with exhaustion as the host in an interview (24:21)
· Hiring services to manage the recording (25:41)
· How do you judge show art (27:40)
· Should your cover art include a portrait image (30:37)
Thanks for Listening!
Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].
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