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In episode 53 of PodSpot, host Jon Pittham is joined by Joe Fulton, Senior UX designer at Karma Digital, to explore the intricacies of Conversion Rate Optimisation (CRO) within the HubSpot ecosystem.
Joe emphasises how leveraging HubSpot's tools can significantly improve user engagement and conversion rates. The conversation highlights the importance of data-driven decision-making and how understanding user behaviour through analytics can lead to more effective strategies.
The pair also addresses common misconceptions about CRO, particularly the tendency to prioritise traffic volume over conversion efficiency. Joe shares insights on optimising user experience by identifying friction points in the conversion process and by focusing on creating personalised experiences and utilising HubSpot's features effectively, businesses can realign their marketing strategies to maximise conversions and drive growth.
Key discussion points:
1:35 - Understanding CRO in the Context of HubSpot 13:06 - Applying Design-Driven Approaches to CRO 20:48 - Benchmarking and Measuring Success 25:39 - What’s Next in HubSpot’s CRO CapabilitiesWant to learn more about HubSpot? Visit our website: https://www.karman.digital/
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On this episode of PodSpot, we’re unpacking the future of sales and marketing with the latest AI updates from HubSpot's Inbound 2024!
Join Jon Pittham, Founder/Managing Director and Ryan Clark, Head of HubSpot Services at Karma Digital, to dissect how Breeze AI and Breeze Intelligence are transforming the landscape.
These cutting-edge tools are designed to shoulder the burden of administrative tasks, freeing up sales teams to focus on what they do best—engaging with prospects. Plus, get the inside scoop on the new Breeze AI agents, including Breeze Social, Content, and Prospecting, which are set to streamline workflows and enrich your data, making your processes smoother and more unified than ever.
This episode also explores how integrating CRM functionality with third-party tools via app cards in HubSpot is changing the game. These app cards bring external app data right into HubSpot, creating a seamless and productive experience. Ryan and Jon discuss the importance of data integration for maximising the capabilities of AI and discuss the evolving role of AI versus human contributions in sales and service.
Listen to the end as the pair share their excitement about the potential to build AI agents for various business functions, even for those without a development background, opening up a world of opportunity for agencies and businesses alike.
Don't miss out on this comprehensive look into the future of AI in HubSpot!
Key discussion points:
01:04 - The power of AI in HubSpot10:35 - Empowering sales with AI integrationWant to learn more about HubSpot? Visit our website: https://www.karman.digital/
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In this episode of PodSpot, Jon Dean, HubSpot Development Team Manager and Chris Brown, Senior Developer here at Karman Digital discuss the benefits of using HubSpot for website management. They highlight HubSpot’s built-in security and maintenance, which allow businesses to focus on content creation without worrying about technical issues. The platform’s scalability, marketer-friendly interface, and recent AI-powered content creation tools are key features that make it suitable for businesses of all sizes.
The conversation also covers advanced features like smart content, embedded content versatility and HubDB for sophisticated data management. The recent updates to HubSpot's Content Hub, including AI tools for blog writing, image generation and translations, demonstrate its comprehensive capabilities. These tools enhance productivity and accessibility, offering a powerful, all-in-one solution for managing and optimising online presence for businesses of all sizes.
03:16 - 41:10
03:16 - HubSpot's advantages in website management and security06:04 - Who HubSpot is suitable for14:22 - Advanced features and smart content21:43 - Content Hub and AI tools37:12 - HubDB and its applications41:10 - Reporting capabilities in HubSpotWant to learn more about HubSpot? Visit our website: https://www.karman.digital/
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In this episode of PodSpot, host Jon Pittham is joined by HubSpot Senior Product Marketing Manager, Gabe Wahhab to discuss HubSpot's latest innovation, the Content Hub.
They explore the challenges marketers face today, the transformative role AI plays in content marketing and how HubSpot's Content Hub is designed to streamline and enhance content creation.
Gabe shares insights on new features like Remix, AI-powered blog generation, podcasting tools and the integration of smart content into WordPress. They also discuss the roadmap for future advancements in Content Hub, including the exciting potential of the content specialist agent and AI video.
Tune in to understand how to maximise your marketing strategies with HubSpot’s cutting-edge tools.
Key Discussion Points:
02:01 Challenges in Modern Content Marketing03:41 The Evolution of Customer Journeys07:42 HubSpot's Content Hub: Features and Benefits09:52 AI-Powered Content Creation12:37 Transition from CMS Hub to Content Hub22:05 Personalisation and Smart Content29:16 Future Roadmap and Exciting DevelopmentsWant to learn more about HubSpot? Visit our website: https://www.karman.digital/
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In this episode of PodSpot, Jon Pittham, director and founder of HubSpot consultancy agency, Karman Digital, speaks with industry expert and consultant, Nick Goring about the evolutionary journey of both Karman Digital and HubSpot over the past five years.
They discuss the shift from HubSpot being perceived primarily as a marketing tool to becoming an all-encompassing business platform. Nick highlights the importance of understanding HubSpot's true capabilities and the need for business leaders to grasp the potential of integrating HubSpot with other platforms.
The conversation also explores the future of AI in enhancing customer relationships and how both Karman Digital and HubSpot are poised to adapt to these technological advancements. The episode underscores the importance of trust, client engagement and continuous questioning in leveraging HubSpot's full suite of services.
Key Discussion Points:
01:37 - The Evolution of HubSpot09:00 - Karman Digital's Transformation13:51 - The Role of Technology in Business24:34 - AI and the Future of Business30:50 - HubSpot's Brand and Trust36:06 - Insights and Future PerspectivesWant to learn more about HubSpot? Visit our website: https://www.karman.digital/
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Content Design is a relatively new term in the realm of content marketing, gaining traction over the last 3 to 5 years. But what exactly is Content Design and how can businesses maximise the results of their content marketing efforts?
On this episode of PodSpot, Ian Townshend is joined by Karman Digital’s previous Content Designer, Jamie Beech, to discuss how businesses can harness the power of data to achieve their content objectives. Together, they delve into the history of content design, the power of usability testing, topics like information architecture and content design through the lens of HubSpot.
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Answer: HubSpot
In the latest episode of SpotLight, a show that dives deep into the archives of PodSpot, we hear from two business leaders, Alice De Courcy, Chief Marketing Officer at Cognism, and James Leavesley, former Chief Revenue Officer at TradeKart.
Taken from episodes 5 and 44, we'll be hearing about the practical realities of optimising and customising HubSpot, through the lens of enterprise level business.
Expect WordPress and Squarespace comparisons, the power of the HubSpot API and two very happy Karman Digital partners.
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In the latest episode of SpotLight, a show that dives deep into the archives of PodSpot, we look back and answer the question: how a successful campaign be ensured?
We'll be hearing from Managing Director at Karman Digital, Jon Pittham, Head of Digital, Matt Wood and Claire Rowling, as we define a campaign and find out what a successful planning stage looks like. We'll also learn about the power of the HubSpot campaign tool, the importance of accurate reporting and much more.
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In episode 45 of PodSpot, the UK's only HubSpot themed podcast, Karman Digital's HubSpot team seize the microphones from Ian Townshend and discuss the importance of a smooth HubSpot implementation phase.
Listen and learn about the importance of strong communication, the necessity of a 'discovery phase' and the number one factor that determines a successful implementation project.
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In the latest episode of SpotLight, a show that dives deep into the PodSpot archives, we look back and answer the question: what makes HubSpot development and content management so special?
Expect a final judgment on the HubSpot vs Wordpress debate, a comprehensive run through of some of the key web-dev and content management tools, and much more.
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In episode 44 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend is joined by James Leavesley, Chief Revenue Officer at London based tech start-up, TradeKart.
In a wide ranging, 40+ minute discussion, we learn how TradeKart were able to level up their growth ambitions by utilising custom integrations and HubSpot. -
In our first episode of a new series "SpotLight", We'll be bringing you bite-sized wisdom from our experts and partners from over the last 2 years, helping you to harness the power of digital and HubSpot.
In our first episode, we'll be casting our ears back to 2021, hearing what Jason Mcfeetors and Jaime Boardman had to say on low and no-code integration technology. -
In episode 43 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend returns to the studio with integrations lead at Karman Digital, Jaime Boardman.
This week, the pair sit down and take a look at the power of custom integrations within HubSpot.
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In episode 42 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend returns to the Karman Digital studio with friend of the podcast, Matt Wood. This week, we learn how Service Hub supports enterprise level service teams and allows them to deliver a world class customer service experience.
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In episode 41 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend is joined by developers Jon Dean and Chris Brown in the Karman Digital podcast booth.
The trio sit down for a 40 minute discussion, covering a range of topics, from UX (User Experience) to HubSpot's roadmap for development in the coming years.
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In this special episode of PodSpot, we hear from Karman Digital's Matt Wood and HubSpot consultant Sam Turner, directly from Inbound 2022. The pair pore over the key insights they picked up at the annual HubSpot event in Boston - from a new SEO and social media tool to HubSpot's scope for future growth.
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