Episoder
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Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjurās new platform, JunkGrab, and the gig economy's future.
Key Takeaways:
- Captjur's gig economy platform
- The future of the gig economy
- How AI will affect the job market
Episode Timeline:
1:30 An overview of JunkGrab
2:50 Captjur's gig economy platform
3:45 Why was junk hauling a great opportunity?
5:45 How JunkGrab benefits haulers
7:00 How gyms are joining the gig economy
9:00 The gig economy is the future
10:00 Lawmakers and the gig economy
12:45 The emergence of autonomous vehicles
14:00 Advertising in autonomous vehicles
17:00 Autonomous cars need better PR
19:30 Flying cars may be in our future
23:40 AI integration in fast food
25:00 How AI will affect jobs
This episodeās guest:
ā¢ Bob Bilbruck on LinkedIn
ā¢ JunkGrabās website
ā¢ Captjur's website
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Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.
Key Takeaways:
- How to make a great elevator pitch
- How to become a thought leader
- Retail innovation during covid
Episode Timeline:
1:45 What makes a great elevator pitch?
3:00 How can startups tell their story?
4:30 How to create a narrative blueprint?
5:15 Humans crave narratives
6:15 Dana's thought leadership philosophy
7:45 Should thought leaders feel compelled to give up the 'secret sauce'?
9:45 What types of e-commerce stories are connecting with the public in 2024?
10:30 How have consumers changed post-COVID?
11:45 Has COVID-era innovation slowed down?
13:45 How will AI make shopping easier for consumers?
16:00 How has Dana successfully navigated so many career transitions?
16:45 The importance of mentorship
19:45 Dana's work with A-list musicians
This episodeās guest:
ā¢ Dana Marruffo on LinkedIn
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Manglende episoder?
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Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics.
Key Takeaways:
- How to create a PR crisis preparedness plan
- Logistics PR in the post-COVID era
- AI's role in logistics
Episode Timeline:
1:30 Which state has the best food?
3:30 The importance of a reputation management communication plan
5:30 What does crisis preplanning look like?
7:30 Crisis preplanning is like disaster preparedness
8:15 How did Jessica weather the logistics storm over the last few years?
9:00 The public is better educated about the supply chain than ever before
11:30 What's the hardest thing to communicate about logistics?
13:15 New developments in logistics
15:00 Exciting developments in AI
17:20 Generative AI for content creation
19:00 Google doesn't like AI-generated content
This episodeās guest:
ā¢ Jessica Whidt
ā¢ Warner Communications on LinkedIn
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Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports smallāand medium-sized businesses and startups with their SEO needs. Here, he discusses how Googleās embrace of AI has changed its search function and how organizations can improve their SEO.
Key Takeaways:
- How Google's pivot AI affects SEO
- Diversifying your traffic source
- The importance of social search
Episode Timeline:
1:30 How Nick got into SEO
4:30 How has Google's pivot to AI affected SEO?
8:00 Does Google know if content is AI-generated?
10:15 Is AI metadata punished by Google?
12:30 What's an old assumption about SEO that people still think is true?
14:20 What makes a website credible?
16:00 The importance of pictures
17:10 What are some easy fixes that organizations do to improve their SEO?
21:30 How important is social search in 2024?
26:00 The importance of diversifying traffic source
This episodeās guest:
ā¢ Nick Musica on LinkedIn
ā¢ Optics Inās website
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Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. Sheās also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand.
Key Takeaways:
- Winning strategies for marketing events
- The current state of PR and marketing
- How to build a great personal brand
Episode Timeline:
1:30 What is the current landscape for PR and marketing?
2:40 What's PR's role in a world where people are telling their own stories?
4:30 What are some common SEP problems people are having these days?
6:45 How to get leads through events
10:00 MicDrop's biggest success stories
12:00 How MicDrop got a placement in the Wall Street Journal
13:10 Pitches that get on Tod's nerves
15:00 How MicDrop helps develop thought leaders
17:00 How professionals can build a better personal brand
This episodeās guest:
ā¢ Katie Zeppieri on LinkedIn
ā¢ The MicDrop Agency
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Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.
Key Takeaways:
- Media training in a changing world
- How to be authentic in a media appearance
- The importance of storytelling in politics
Episode Timeline:
1:30 Why August 8th is Miami Dolphins Day
3:30 The job of a spokesperson has changed
5:20 Does the public want to see the CEO or the spokesperson?
6:40 What's the first step in media training?
9:15 The post-appearance breakdown
11:40 How to insert your talking points into the interview
12:40 How to be genuine while communicating your talking points
15:30 How to teach authenticity?
18:00 The fear of public speaking
21:00 Storytelling in the 2024 election
24:00 The importance of knowing your audience
This episodeās guest:
ā¢ Michael Kingsley on LinkedIn
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Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. Heās also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences.
Key Takeaways:
- Chuck's journey from marine mammal trainer to the PR office
- The art of speaking to large audiences
- How to communicate an environmental message
Episode Timeline:
1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio
4:45 How Chuck changed careers from a marine mammal trainer to a PR pro
7:30 Chuck started in PR at the San Antonio Zoo
9:45 Chuckās early PR lessons
11:15 SeaWorld's 60th-anniversary campaign
15:30 Communicating SeaWorld's sustainability and rescue mission
17:30 SeaWorld's rescue animals
19:30 How to speak to large audiences
24:00 Improvising in front of a large audience
27:00 Chuck's favorite SeaWorld animal story
29:30 PR is all about relationships
This episodeās guest:
ā¢ Chuck Cureau's website
ā¢ Chuck on Instagram and Facebook
ā¢ SeaWorld San Antonio
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Dominick Miserandino is the founder of one of the first online publications, TheCelebrityCafe.com, and over the past 30 years, he's worked with more than 100 different web properties and authored two travel books. Nine months ago, he became CEO of RetailWire.com at an interesting inflection point for the retail industry, which we discuss in this episode.
Key Takeaways:
- The state of retail in a post-COVID world
- Why content is still king
- The future of AI in online publishing
Episode Timeline:
1:45 Is retail normalizing post-COVID?
3:30 Did COVID unlock new possibilities for retail?
6:45 What topics are connecting with people at Retail Wire?
9:00 Affirmational content always does well
12:10 The role of AI in online publishing
14:00 Ad networks refuse to work with AI content
17:00 Content is still king
18:45 How to create a great pitch
21:00 Is the AI boom like the Dot Com boom?
23:30 Dominick's approach to thought leadership
This episodeās guest:
ā¢ Dominick Miserandino on LinkedIn
ā¢ RetailWire
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Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.
Key Takeaways:
- The Six Ps of PR
- How Brad built his agency without a traditional background in PR
- The secrets to successful affiliate marketing
Episode Timeline:
2:20 The 2009 blog boom
4:30 Brad built the website he wanted to see
6:30 Well Spent could never happen in 2024
7:30 Is the counter-culture dead?
9:55 Harnessing the power of blog rolls
11:45 How COVID grew the affiliate market
13:30 How bigger publications warned up to affiliate posts
16:20 Building a brand people want to be part of
20:30 What Brad had to learn about the PR world
23:30 Where other agencies get it wrong
25:20 Brad's Six Ps of PR
27:20 The product that shocked Brad
This episodeās guest:
ā¢ Brad Bennett
ā¢ BDBCreative on LinkedIn
ā¢ BDBCreative on Instagram
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Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.
Key Takeaways:
- How to get into PR out of college
- How to write a great pitch
- How to create media lists
Episode Timeline:
2:00 The perks of working for Taco Bell
4:05 How to get a job in PR right out of college
6:45 The importance of writing in PR
7:40 A journalist's take on pitches
10:40 The importance of finding a mentor
12:30 Media lists are all about quality
13:30 AI and the future of PR
15:00 Kailie's feature in the Daily Pilot
18:00 How to redirect clients
20:45 Kailie's family ties to Grocery Outlet
24:15 Tod's love of Grocery Outlet chicken
This episodeās guest:
ā¢ Kailie Fagen on LinkedIn
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Grace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations firm exclusively focused on fintech, financial services, Insurtech, insurance, and real estate. As CEO, Grace directs Caliber's strategic vision, including the firm's development across service offerings. Here, she discusses her transition from President to CEO and the leadership skills that are vital to success in 2024.
Key Takeaways:
- Trust and relationships are essential in PR
- Managing a remote work culture
- Grace's new role as CEO
Episode Timeline:
1:50 Grace's transition from President to CEO
3:20 Lessons Grace has learned in her new position
5:00 Building trust with clients and team members
6:40 Caliber's expertise in fintech and insurtech PR
9:45 Leadership skills for success in 2024
11:00 The importance of staying on top of trends
12:30 Managing a remote work culture
15:00 Remote workers need to interact with everyone on the team
17:00 The Caliber College of Public Relations
20:00 Grace's thought leadership philosophy
This episodeās guest:
ā¢ Grace Keith Rodriguez on LinkedIn
ā¢ Caliber on LinkedIn
ā¢ Caliberās website
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Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media.
Key Takeaways:
- Why startups need PR that moves quickly
- The problems with guaranteed media
- How Michael moved from news to PR
Episode Timeline:
1:10 Tod asks Michael for betting advice
2:45 How Michael transitioned from news to PR
4:15 The mental anguish of keeping up with headlines
5:15 Why Michael decided to get into the startup space
6:45 PR agencies for startups must be nimble
7:45 Media training for startups
9:00 The importance of selling emotion
11:45 Why is the PR industry behind the times?
15:00 Headstart is built on speed
17:00 Michael is skeptical of guaranteed media
20:00 Michael's favorite success stories
23:30 The importance of going against the grain
This episodeās guest:
ā¢ Michael Stern on LinkedIn
ā¢ Headstart on LinkedIn
ā¢ Headstart's website
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Nicole Early is the founder of Early PR in Portland, Oregon. She's a strategy-driven publicist, communicator, athlete, writer, and creative content producer focused on health, wellness, sustainability, and progressive political causes. Here, she shares how creative storytelling can help advance progressive causes and effect social change.
Key Takeaways:
- Nicoleās transition from politics to PR
- How creative storytelling helped Nicole direct COVID funding to underserved communities
- The future of social justice PR
Episode Timeline:
1:30 Nicole's transition from politics to PR
3:50 Nicole's work on the Oregon Cares fund
6:15 How Nicole's work helped save a karate studio during COVID
9:00 Working for social justice in Portland
12:45 Oregon Medicaid campaign
15:00 Cutting through the noise of social justice storytelling
17:45 What does the future look like for social justice PR?
This episodeās guest:
ā¢ Nicole Early on LinkedIn
ā¢ Nicole on Instagram
ā¢ Early PR on TikTok
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Jon Morris is the Founder & CEO of EngineBI, Inc. and Chairman of Fiscal Advocate LLC where he helps clients scale with a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. In his spare time, Jon enjoys studying data-driven approaches to developing youth players. Here, he discusses how to improve your agencyās financial health.
Key Takeaways:
- How EngineBI helps agencies make decisions
- How Jon scaled Rise Interactive
- Data-driven approaches to develop youth soccer players
Episode Timeline:
1:30 Jon's dogs
2:30 How Jon scaled Rise Interactive from a $10,000 prize to a company with 500 employees
4:30 How EngineBI helps agencies make decisions
6:45 What do the average agency's financials look like?
8:00 The three numbers agencies should focus on
8:40 The BASE framework
9:20 Keeping things simple is key
10:00 The CPR score
11:30 The importance of gross margin
13:30 The ideal agency managerial alignment
15:30 How do agencies react to Jon's message?
17:00 The importance of storytelling
18:00 Jon's data-driven approach to youth soccer
21:30 Are coaches receptive to Jon's analytics?
This episodeās guest:
ā¢ Jon Morris on LinkedIn
ā¢ EngineBI.net
ā¢ Fiscaladvocate.com
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Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.
Key Takeaways:
- Interpersonal help in a crisis
- The mental health effects of a crisis
- Helping people involved in a local crisis
Episode Timeline:
1:30 Kate's horse, Copenhagen
3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event
5:00 The holistic approach to dealing with a crisis
6:15 Local adventures can be the most impactful
9:00 Kate's job would make a great TV show
11:15 The mental health ramifications of a crisis
13:55 Kate's work in the #MeToo movement
15:00 Financial victimization of sexual assault victims
17:30 How clients react to hiring Grey Horse
21:30 Standing up for women and their rights
23:30 How Kate transitioned from journalism to PR
This episodeās guest:
ā¢ Kate Gardiner on LinkedIn
ā¢ GreyHorse.com
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Duyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief into her work as a PR professional.
Key Takeaways:
- How Jen fled Vietnam and came to America
- Challenges of working with government clients
- How Jen and Sage helped create MilitaryChildcare.com
Episode Timeline:
1:30 How Jen has witnessed the transformative power of government
4:15 Jen's arrival in America
4:40 Tod's mother's work for Vietnamese resettlement
6:45 The biggest challenges PR professionals face working with government agencies
8:00 Creating incentive packages for influencers and celebrities
9:45 Why government agencies can't take public positions on policy
11:30 The advantages of working with government clients
13:00 What PR pros should know about working with the government
15:15 PR can bring the government third-party credibility
16:00 How administration changes affect PR messaging
18:00 Sage Communications work with MilitaryChildcare.com
20:30 The erosion of trust in government
This episodeās guest:
ā¢ Duyen 'Jen' Truong
ā¢ Sage Communicationsā Website
ā¢ Sage Communications on LinkedIn
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Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.
Key Takeaways:
- 5 rules to creating a successful podcast
- How to be a great podcast guest
- How to get booked on high-end shows
Episode Timeline:
2:00 What separates Guest Experts on Air from other booking agencies?
3:30 What has Josef learned from his experience in front of the camera?
5:30 What type of clients is Josef looking to book?
6:45 The importance of having something to say
8:00 Josef's favorite success stories
11:00 Making podcasts part of your sales funnel
12:15 How often should people promote themselves?
14:30 Podcasts are great for niche audiences
17:15 Podcasters must post often
17:45 Josef's 5 rules for creating a successful podcast
21:50 The importance of humility
22:40 Josef's free gift: "The Fast-Track Formula to Get on High-end Podcasts"
This episodeās guest:
ā¢ Josef Schinwald
ā¢ Download "The Fast-Track Formula to Get on High-end Podcast Bookings"
ā¢ Guest Experts on Air
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My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium.
Key Takeaways:
- How to craft your story
- The importance of prep work
- How to get booked on podcasts
Episode Timeline:
1:05 Is that a corgi in the Kitcaster logo?
3:00 How Kitcaster gets people booked onto podcasts
4:20 Is guest rehash a problem?
7:30 Common mistakes that people make when appearing on podcasts.
10:30 How Brandy develops a client's story
13:30 The nuts and bolts of a story craft session
17:20 The importance of customer stories
19:40 Podcast hosts absolutely must do prep work.
21:20 Building authority and credibility on podcasts
22:45 Tod needs some help with his personal brand.
This episodeās guest:
ā¢ Brandy Whalen
ā¢ Kitcaster's website resources page
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Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.
Key Takeaways:
- How to target wine consumers
- How to pair products and influencers
- How to market non-alcoholic wine
Episode Timeline:
1:45 The joy of working in food, wine, and hospitality
2:40 How to position a wine brand in a crowded marketplace
4:00 Why Ste. Michelle was great at marketing wine
5:30 The psychographics of wine consumers
7:15 The importance of storytelling in wine PR
8:00 How to pair wine and influencers
10:10 The Colavita/Jess King collaboration
13:00 Choosing a spokesperson for solar power
15:00 The importance of authenticity
16:30 Marketing non-alcoholic wines
19:10 Understanding the non-alcoholic wine consumer
10:30 The advantages of hiring a specialty agency
This episodeās guest:
ā¢ Amanda Arrigotti-White on LinkedIn
ā¢ Curate & Co.ās website
ā¢ Curate & Co. on Instagram
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Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big ā and how YOU can too.ā Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition.
Key Takeaways:
- How quirky, irreverent messaging helped Calm "grow big"
- Peter's approach to guerilla marketing
- The important role of language in creative marketing and PR
Episode Timeline:
1:30 Peter's history of working on irreverent and quirky projects
3:45 Peter's love of language and creating unusual names for things
5:30 Calm's Sleep Stories
6:30 How Calm's irreverent approach set it apart from other meditation apps
10:10 Calm's "Baa Baa Land," an 8-hour film about sheep
13:20 Calm's bedtime stories
17:40 Peter's approach to guerilla marketing
20:20 How Peter's background in journalism gave him a unique perspective on PR
This episodeās guest:
ā¢ Peter Freedman on LInkedIn
ā¢ Get "How Calm Whipped Up a Storm" on Amazon
ā¢ Think, Incās website
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