Episoder
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Lucinda & Edwina sit down for a chat about what is going on in world BPR, before breaking down a recent VOGUE x Archival study on ‘how Gen Z broke the marketing funnel’… or did they? Lucinda picks Edwina’s brains on how she makes purchasing decisions, who is influencing those decisions and most of all… why traditional marketers still seem to have an issue with paying creators what they deserve.
Here’s a link to the VOGUE article we referenced:https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel
Oh, and the word Lucinda was trying to think of was paradox.
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HMUA and all round wellness queen, Ginelle Dale, joins Lucinda to chat about getting her start in the industry, the importance of authenticity on social media and dishes the tea on working with celebrities. Spoiler alert — Tom Hanks is apparently as nice as he appears.
Ginelle’s reccos —
O Cosmedics Tinted Mineral Sunscreen — https://www.ocosmedics.com/mineral-pro-spf.html Epicutus Lipid Serum — https://epicutis.com/products/lipid-serum Clearsterm Skincare Lips & Cutes Treatment from Clean Beauty Market — https://cleanbeautymarket.com.au/products/lips-cutes-acne-safe-lip-cuticle-treatment Mother of Pearl Liquid Bronzer — https://www.motherspf.com/collections/face/products/the-mother-of-pearl-50ml Westman Atelier Baby Cheeks Blush in Couchette — https://www.mecca.com/en-au/westman-atelier/baby-cheeks-blush-chouchette-I-041673/
Aaaand below are the websites that G uses to scan her products —
https://www.ewg.org/skindeep/https://incidecoder.com/See omnystudio.com/listener for privacy information.
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Manglende episoder?
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Courtney chats with Sally Branson – crisis comms specialist and owner of boutique public affairs consultancy business, Sally Branson Consulting Group. They dive into the Sydney hospitality crisis with Swillhouse and Merivale, as well the bungled press response to Kate Middleton’s cancer diagnosis. Strap in for our chat with the quote unquote f*ck up fixer!
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Lucinda is back on the podcast, teaming up with Courtney for a lively discussion about the phenomenon of Moo Deng. Why is everyone so captivated by her? Could it all just be a clever publicity stunt? And how have Aussie news outlets played a role in amplifying the hype? Expect plenty of unpredictable conversation, along with some fun pop quiz moments – you know, the usual chaos!
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Meet our new PR Assistant, Sophie, who chats with Edwina about celebrity beauty brands – the one’s that flopped and the one’s that did not! Rare Beauty made Selena Gomez a billionaire, while Addison Rae’s Item Beauty gets pulled from the shelves… It poses the question: will 2024 be the rise or fall of the celebrity beauty brand?
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But seriously, can you? Courtney and Edwina chat cancel culture amongst celebs (including THAT press tour for It Ends With Us), plus why brands need to jump on TikTok trends as soon as they land. Brat, demure – what on earth will be next?
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Lulu chats to our new Client Director, Courtney, about life at BPR, insults that she’s proud of, and what her parents think she actually does for work. Plus, our obsession with all things Olympic fit-checks, Scrub Daddy-esque mattresses, and that Opening Ceremony.
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Lulu is leaving us for the land of the free (USA baby!), so we say goodbye to her (for now) and discuss PR moves the Presidential candidates are currently making, and what we’d love to see Kamala Harris implement for her Gen-Z led campaign.
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Founder of Davidson and Chairman of Yalari, Bruce Davidson, joins the PR/etty Average podcast interviewed by his daughter, Lulu. He shares over 35 years of experience in business development, recruitment and advice for those starting a business in the current global environment. Bruce divulges his perspective on all things Gen-Z's in the workplace, dealing with conflict in business, how to handle difficult professional conversations, and how to start giving back while you're young.
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Sweat trainer, Katie Martin, joins Lucinda for an interview on all things personal branding, business ownership and social media. Katie divulges how she began her career at 17 whilst finishing high school, and her journey to becoming part of one of Australia's biggest online training platforms 'Sweat', with Kayla Itsines.
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It's not what you think, we promise. Today Lucinda and Lulu deep dive into social media strategies seen by Sam Kerr (Chelsea Football Club), Koala Mattresses, The Real Real and Tammy Hembrow's collab with MCO Beauty. Once you listen to the episode, we swear the title will make more sense.
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BPR client and owner of Botellon, Maddison Walker, joins for the first client interview. Lulu and Maddison divulge her journey from attaining a nursing degree, to starting a restaurant overnight. They also deep dive into Maddison's experience on reality TV show 'Farmer Wants a Wife', where she accidentally became the villain.
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Lulu and Edwina divulge into two case studies that are grabbing mega attention on the internet. Sports Illustrated has created this week's study of 'Strategic or Sincere' by pinning two ex besties (Alix Earle and Xandra) together at the recent runway show. For all the mega Vanderpump Rules fans, we also discuss Duracell's ultimate cheating revenge campaign with reality star Ariana Madix.
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Lulu and Lucinda are overwhelmed by the world and catch up on how they feel about everything happening globally. They divulge two case studies: the viral trip into the pool before prom videos and Bumble's cancelled campaign. To finish, they do another general knowledge quiz for Lulu that, once again, makes her look extremely stupid.
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Lulu and Edwina have their first episode together and share their most recent icks for each other. They also delve into the flop of the 2024 Met Gala, and all the bizarre trends and PR moves.
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Lucinda and Nicole (the Social Media Executive at BAYLY PR) deep-dive into BPR's work culture and all things social media. They also delve into a case study of the Chamberlain Coffee x 818 collab, which we think is (PR)etty epic.
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PR/etty Average interview with Bryce McIntosh, founder and director of the National Fashion College. With over 15 years of PR industry experience, Bryce has founded the National Fashion College, Sydney’s leading Fashion-Business College.
Lulu sat down with Bryce, who shared fascinating insights on the fashion industry. We’re talking about the benefits of internships, how to gain experience in the industry, destigmatising the necessity of a degree, emphasising that it is okay not to know what you are doing, and specific advice for reaching out to industry leaders (and so much more!).
To contact Bryce for further information, email [email protected] or visit https://www.nationalfashioncollege.com/See omnystudio.com/listener for privacy information.
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Lucinda and Lulu retest their PR knowledge and also delve into an Aussie business navigating a potential public relations crisis from Coachella.
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Lucinda and Lulu explain how they accidentally broke the internet with a seemingly harmless clip of Lulu getting her hair done on company time. They discuss the press they reached through the viral TikTok and dive into some of the hilarious comments made towards the BAYLY PR team.
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Edwina and Lucinda start off today’s episode with confession time and divulge the secrets that have been held onto for months. They also discuss the not so glamorous side of PR and their biggest client wins recently.
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