Episoder
-
What do you get when you mix a pharmacist, a Wonder Woman costume and a walk-through vagina? An unforgettable episode of PR LIKE A BOSS! that serves up a powerful dose of honesty, humour and hormone health. In this episode, Patz chats with the incredible Laura Dowling, pharmacist, entrepreneur, CEO of FabĂ Wellness, and the unapologetic voice behind the upcoming book Love Your Vulva. Laura shares her journey from pharmacy shelves to centre stage and how she built a trusted wellness brand by being, wellâŠherself.
đŹ Talking Points:
The magic of showing up as your true self (tash and all)How a âŹ12 Wonder Woman costume helped spark a viral campaignTurning health education into hilarious, relatable contentVulvas, vaginas, and the power of naming what weâve been taught to whisperđĄ Key Moments:
Laura's now-famous âconfession boxâ on IGThe viral zipline fail turned menopause metaphorLessons in public votes, megaphones and manifestingCreating supplements that actually speak to women (and now men too!)đ©âđŹ Mentions in this episode:
Viva La Vulva â Lauraâs game-changing live tourMarie Roche â Irish artist illustrating womenâs bodies beautifullyTrinity College Dublin, Galway Races, and viral moments on the âgramâš Follow Laura:
Instagram: @fabulouspharmacist
Brand: @fabuwellness
đš GIVEAWAY ALERT! đš My friends at FabĂ are giving THREE of my UK & Irish-based listeners the chance to win a 3-month supply of either SKIN HAIR NAILS, BRAIN FOCUS, or MENO+PERI â worth ÂŁ78! To enter:
1. Follow me (@pgaleota + @prlikeaboss) and @fabulouspharmacist on Instagram
2. Tag a friend you know would love to win these
3. Share todayâs episode Reel, tagging me in your post
THREE winners will be selected at random.
Deadline: 10pm GMT, Monday 26th May 2025
â€ïž Join the PR LIKE A BOSS! Insiders Collective: A vibrant, diverse community of 1,000+ brilliant women shaping the future of brand campaigns. Test products. Influence ideas. Be heard. Click here to join (link to be inserted)
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode of PR LIKE A BOSS! Patz's joined by the incredible Samanah Duran, Forbes 30 Under 30 honouree, founder of Be Your Own and branding mentor to high-level execs ready to go solo. We chat about how to build a personal brand with substance, not just style, and why real thought leadership requires more than a good LinkedIn headline. Samanah shares powerful advice for beauty and wellness founders looking to go from behind-the-scenes to front-facingâwithout the fluff.
Topics Covered:Sustainability, strategy & the storytelling sweet spotWhy exclusivity builds stronger brands than accessibilityTurning PR into long-term brand power, not short-term noiseGreen flags (and red) for founders stepping into visibilityPlus:A rapid-fire âBrand Boss Quickfireâ gameReal PR wins, brand pivots, and bold founder lessonsWhoâs This For?Brand founders, consultants, creatives, and PR pros who want to build smart, story-led brands that connect, convert and last.
Mentioned in this Episode:Lisa Franklin â Award-winning skincare founderGlossier â Founded by Emily WeissBenefit Cosmetics x Critics Clothing â A surprising early collabLVMH x Supreme â When high fashion met hypeKatie Hopkins â Like her or not, she knows how to PRElisabeth Carley Leonard â TikTok fave and ADHD advocateCarol Driver â Journalist & PR ConsultantStylist Magazine, Vice Media, Urban Decay â For standout storytellingElon Musk, Arianna Huffington, Sheryl Sandberg, Whitney Wolfe Herd â Real thought leaders by Samanah's standardsđ§ Listen now and donât forget to subscribe, share and leave a review if this episode hits home!
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
Manglende episoder?
-
In this soulful and strategic episode, host Patz is joined by business mentor and yoga teacher Pip Taverner, founder of The Six Figure Yoga Teacher. They dive into what it really takes to grow a six-figure wellbeing brand, without burnout, BS, or becoming someone youâre not.
Pip shares how her background in fashion styling and editorial makeup artistry gave her an eye for branding, but it was her deep mindset work that helped her truly step into visibility. From overcoming imposter syndrome to getting featured in Yoga Magazine and Balance, Pip reframes PR as a form of purpose-driven service.
đĄ Expect mindset shifts, PR tips, and soul-led strategy thatâll help you show up fully as YOU.
For you if:
Youâre building a wellness brand and want to scale with soulYouâre feeling the fear of visibilityYouâre done playing smallđČ Connect with Pip:
Instagram: @pipyogamentor @youryogacareer
LinkedIn: @pip-taverner
Website: www.youryogacareer.com
đ GIVEAWAY ALERT! Win SBC Skincare goodies worth ÂŁ108!
Follow @pgaleota / @prlikeaboss and share todayâs episode Reel tagging me. Closes 10pm GMT, Monday 12th May 2025 (UK only).
đ§ Hit play and prepare to feel seen.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
In this joyful episode, host Patz chats with beauty industry powerhouse Abi Cleeve, the inspiring founder behind Ultrasun UK, SkinSense, and SBC Skincare. Abi shares her incredible journey: from discovering a game-changing sunscreen on holiday in Switzerland to cold-calling UK pharmacies via the Yellow Pages (yes, really). Her story is packed with grit, warmth and game-changing brand wisdom, from battling bad packaging to getting skincare taken seriously in the pre-SPF era.
In this episode, Abi shares:
Why transparency is the ultimate PR toolThe power of truly listening to your customersWhy she avoids trend-chasing in favour of real product innovationHer thoughts on influencer marketing (and what it can really do)How giving back from Uganda to UK mentorship keeps her groundedGolden Tip: "Stay absolutely true to yourself â thatâs your real superpower."
Brands & Organisations Mentioned:
Advantage Africa (Charity partner for Ultrasunâs skin clinics in Uganda)BASF (creators of the EcoSun Pass)CEW - Cosmetic Executive Women (not-for-profit organisation with a mission to promote the contributions of women in the cosmetics industry)Peter Jones I John LewisQVC BeautyFollow Abi and her brands on:
Instagram: @abicleeve | @ultrasunuk | @skinsenseuk | @sbcskincareuk
LinkedIn: Abi Cleeve
đ GIVEAWAY ALERT!
Our friends at Ultrasun UK are giving one lucky UK-based listener the chance to win a bundle worth ÂŁ130! To enter:
Follow @pgaleota and/or @prlikeaboss on InstagramShare todayâs episode Reel and tag Patzđ Deadline: Monday 5th May 2025 at 10PM GMT. One winner will be selected at random
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
Letâs talk truth, packaging and purpose. In this episode, host Patz chats with the absolute sustainability powerhouse Aisling Connaughton, co-founder of Cyd Connects and TEDx speaker, to unpack one of the most pressing issues in the beauty and wellness world: sustainability vs. greenwashing. Spoiler alert: If your product screams âeco-friendlyâ but is shrink-wrapped in plastic and ships from halfway around the world⊠it might be more PR stunt than planet saver.
What We Cover:
Sustainability Isnât a StickerGreenwashing Red FlagsSustainability = ProfitPractical Tip Alert...and more!Experts & Brands Mentioned: Estee Lauder * Aveda * Darphin * Liz Earle * Liz Earle Beauty Co * Ateh Jewel * Ateh Jewel Beauty * Anita Roddick * The Body Shop * Ogilvy * BP * Unilever * WBA (Walgreens Boots Alliance) * Green Claims Code * B Corporation UK
Find Aisling on:
Instagram @aisling_connaughton / @cydconnects
LinkedIn @aisling-connaughton
đ§ Listen now and don't forget to subscribe, leave a review, and share this episode!
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
Ever been told your idea wonât work? Lucy Goff has, more times than she can count. But that didnât stop her from founding LYMA, the science-led wellness brand shaking up everything we thought we knew about supplements and skincare.
After a traumatic health crisis, a chance encounter with longevity expert Dr. Paul Clayton led Lucy to pharmaceutical-grade supplements that brought her back to life. That spark became LYMA: peer-reviewed, patented, powerhouse formulations unlike anything else on the market.
Then came the game-changing LYMA Laser, a ÂŁ2K at-home device delivering ÂŁ30K clinical results without damaging skin. Featured by TIME Magazine, backed by published clinical studies, and now being explored by the NHS for cancer recovery and wound healing? Yes, itâs that big.
Lucy gets real about launching mid-life, silencing the naysayers (especially the male ones), and why Forbes named her a 50 Over 50 trailblazer.
đ§ Itâs wellness, redefined. Itâs PR LIKE A BOSS!
MENTIONED:
Dr. Paul Clayton â Longevity expert and clinical nutritionistPembroke VCT â Investment group that backed LYMAAteh Jewel - Beauty Editor, Brand Founder of Ateh Jewel Beauty, BroadcasterWhether youâre a beauty nerd, science lover, or dreaming up your own brand from the kitchen table, Lucyâs story is proof that one woman, one laser and a whole lot of courage can change an industry.
Catch Lucy & LYMA on Instagram @lucygoffy / @lymalife and online at www.lyma.life
!!!!GIVEAWAY ALERT!!! My friends at LYMA are providing the chance for ONE of my UK-based listeners to win a Supplement Starter Kit worth ÂŁ199. Share, Tag & Follow @pgaleota @prlikeaboss @lymalife Comment and tell us what wellness concerns youâd love the LYMA Supplement to tackle! đŹâš Letâs get you feeling your best! One winner will be selected at random. Deadline: 10pm GMT Monday 21st April 2025.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode, host Patz sits down with Pauline Paterson, co-founder of Dr. PAWPAW, to uncover the inspiring journey behind the brand. What started as a personal mission to find a gentle, natural remedy for her baby daughterâs eczema turned into a globally recognised beauty brand. Pauline shares the story of how she and her husband formulated their signature balm, the challenges they faced, including a high-profile Aldi dupe scandal and how key industry relationships helped protect their brandâs integrity.
Tune in to hear how passion, persistence, and a little bit of pawpaw fruit turned a family necessity into a skincare sensation!
What Youâll Learn in This Episode:
â How Paulineâs daughterâs eczema sparked the creation of Dr. PAWPAW
â The power of natural ingredients, why pawpaw (papaya) fruit is a skincare superstar
â The journey from idea to global beauty brand
â Dealing with copycats, how Aldiâs dupe impacted the brand
â The importance of media and influencer support in the beauty industry
Brands & Experts Mentioned:
Alessandra SteinherrSarah JosselM&SAldi Sainsburyâs TescoSuperdrugBootsđ§ Listen now and don't forget to subscribe, leave a review, and share this episode!
!!!!GIVEAWAY ALERT!!! My friends at Dr.PAWPAW are providing the chance for TWO of my UK-based listeners to win a selection of goodies worth over ÂŁ190! Follow me (@pgaleota and @prlikeaboss ) and @dr.pawpaw and @mrsdrpawpaw on Instagram and share todayâs episode Reel tagging me in for a chance to enter. Two winners will be selected at random. Deadline: 10pm GMT Monday 14th April 2025.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode, Patz sits down with marketing and business coach Rhea Freeman to chat about the power of social media, the importance of authenticity and how brands can create meaningful connections with their audience. Whether you're a business owner, an influencer, or just looking to up your digital marketing game, this episode is packed with valuable insights and actionable tips.
What You'll Learn:
Why being your authentic self online is the key to successThe importance of community and engagement in brand growthHow to create valuable and shareable contentThe role of brand collaborations in boosting visibilityBrands Mentioned:
WildinnocentAldiEnterprise NationWant more of Rheaâs expert insights? Follow her on Instagram @rheafreemanpr and LinkedIn @rheafreeman
đ§ Listen now and get the inside scoop on the beauty industryâs picture-perfect exterior!
Don't forget to subscribe, leave a review, and share this episode!
!!!!GIVEAWAY ALERT!!! Rhea Freeman is kindly providing the chance for THREE of my UK-based listeners to win both of her fabulous books Youâve Got This! and Small & Supercharged. Follow me (@pgaleota and @prlikeaboss) on Instagram and share todayâs episode Reel tagging me in for a chance to enter. Three winners will be selected at random. Deadline: 10pm GMT Monday 7th April 2025.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode Patz sits down with the phenomenal Ateh Jewel, beauty journalist, broadcaster and founder of Ateh Jewel Beauty for Part II. If youâve ever doubted whether you should take the leap into entrepreneurship, Atehâs story is your sign to GO FOR IT. From her early days as the go-to makeup guru at uni to launching a brand that puts inclusivity at the forefront, Ateh shares how she turned her passion into power.
What Went Down:đ The real reason Ateh made the leap from beauty journalist to brand founder
đȘ Overcoming industry gatekeeping & proving that luxury beauty is for everyone
đ„ The power of PR in storytelling (hint: it's more than just press releases!)
đ° Turning down bad investment deals & trusting your gut in business
đĄ Why diversity in beauty should be the default, not an afterthought
Biggest Takeaways:PR is like high school cheerleading.Diversity isnât a trend, itâs a necessity. Saying ânoâ is powerful. The 24 âNoâsâ Rule. Brands & Experts Mentioned:Harrods BeautyTrinny WoodallRuby HammerDaniel MartinKatie Jane HughesAzzi Glasser (Fragrance Queen!)Laura Hinton & Nadine Finnegan (Little Light PR)William Berry & Jane Henderson (Angel Investors)Catch Ateh on Instagram (@atehjewel) or her website Ateh Jewel Beauty (@atehjewelbeauty), where you can snag her stunning blushers, a.k.a. her âbabies she cannot choose between⊠because Mama canât have any favourites!â
Patz x
PS: If you missed Part I you can catch it here:
Motherhood, Mascara & Mindfulness: The Art of Juggling with Ateh JewelAre you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode, host Patz is joined by award-winning beauty journalist Tamara Corin to uncover the reality of working in beauty journalism. Beyond the dazzling events and product launches, Tamara shares the truth about tight deadlines, overflowing inboxes, and the pressure to publish first.
What Youâll Learn:The behind-the-scenes realities of beauty journalismHow beauty editors juggle multiple brand launches and PR pitchesThe importance of editorial integrity and why trust mattersWhat makes a product stand out to journalistsThe role of indie beauty brands in todayâs industry
True or False? Beauty Journalism Myths DebunkedDo editors only feature brands that advertise? Do all PR samples get reviewed? Tamara plays a game of âTrue or Falseâ to bust common misconceptions about the industry.
Where to Find Tamara:Follow her on Instagram @blusherandbabies for beauty, fashion and parenting content, or check out her latest work at The Handbook.
đ§ Listen now and get the inside scoop on the beauty industryâs picture-perfect exterior!
Don't forget to subscribe, leave a review, and share this episode!
!!!!GIVEAWAY ALERT!!! My friends at skinSense are providing the chance for one of my UK-based listeners to win a selection of skincare goodies worth ÂŁ148 and they are divine! Follow me (@pgaleota and @prlikeaboss) on Instagram and share todayâs episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 24th March 2025.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode of PR LIKE A BOSS! we sit down with beauty PR legend Jo Jones to uncover the secrets of effective public relations. As a brand-building expert, content creator, and co-founder of Beauty Banks, Jo shares her top strategies for cutting through the noise, mastering storytelling and ensuring your brand stands out for all the right reason.
What You'll Learn:Why staying relevant is key to PR success.How to avoid the copycat trap and focus on your own brand journey.The importance of storytelling over product hype.How PR has evolved in the digital age and what that means for brands today.Where brands should focus their social media efforts (hint: it's where your audience actually is!).The power of micro-influencers and why engagement matters more than follower count.Why press releases are still relevant and how to craft one that gets attention.Brands & Experts Mentioned:Beauty BanksBeauty HagsVita LiberataBabylissPhilip KingsleySali HughesYou can find Jo on:Instagram: @joljonesSubstack: JOâs SubstackIf you found this episode useful, donât forget to follow, subscribe and share it with a friend who needs to hear it!
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode of PR LIKE A BOSS! host Patz sits down with beauty blogging royalty, Ree of REALLYREE. From starting her blog as a fun hobby to becoming one of the most trusted voices in the beauty industry, Ree shares her incredible journey. She spills on her first PR sample (hello, fake tan!), interviewing Courtney Cox (yes, really) and how she stays ahead in the ever-changing world of influencer marketing.
She also reveals the wildest PR packages sheâs ever received (JĂ€germeister, anyone?), the beauty product she really didnât love and why sheâs often mistaken for a PR rep at events.
What Youâll Learn in This Episode:
How Ree turned a passion project into a full-time careerThe behind-the-scenes of beauty PR and how product sampling really worksThe biggest shifts in beauty blogging and influencer marketingHow to build a trusted personal brand that stands the test of timeBrands & Experts Mentioned:Victoria Beckham BeautyUrban DecayEsteÌe LauderM·A·C CosmeticsRefinery29 & ByrdieLâOrealNanoblur by Indeed LabsJĂ€germeister (yes, really)You can find Ree on:Instagram: @reallyreeWebsite: www.reallyree.com Pinterest: @reallyreeLoved this episode?
âš Follow, subscribe, and leave a review!
đ© Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.
!!!!GIVEAWAY ALERT!!! My friends at LâOrĂ©al Paris are providing the chance for FIVE of my UK-based listeners to win a selection of goodies worth ÂŁ85. Follow me (@pgaleota and @prlikeaboss) on Instagram and share todayâs episode Reel tagging me in for a chance to enter. Five winners will be selected at random. Deadline: 10pm Monday 10th March 2025.
Hosted on Acast. See acast.com/privacy for more information.
-
How do you get your brand noticed without a massive budget? In this episode, Patz sits down with PR expert and beauty entrepreneur Jasmine Wicks-Stephens, founder of _faace skincare, PR agency Known, and cap brand Best Policy. From securing major media features to landing three Dragons on Dragonâs Den, Jasmine shares her journey of building brands, handling PR wins (and fails!) and managing the ultimate juggleâbusiness and motherhood.
In this episode, we discuss:
â How Jasmine got Face featured in Who What Wear and Forbes
â The PR strategies every brand should focus on (even with zero budget)
â What to do when a PR stunt goes wrong (hello, giant balloon disaster!)
â The power of affiliate marketing for securing media coverage
â Why founders should stop playing small and become their own best advocates
Brands Mentioned
_faace â Jasmineâs skincare brand
Known â Jasmineâs PR agency
Best Policy â Jasmineâs cap brand
You can find Jasmine on:
LinkedIn: @jasmine-wicks-stephens
Instagram: @jas_ws
Substack: Failings of a Female Founder - where Jasmine shares unfiltered insights on PR, business, and motherhood.
Loved this episode?
âš Follow, subscribe, and leave a review!
đ© Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.
đ§ Listen now and start getting your brand the attention it deserves!
!!!!GIVEAWAY ALERT!!!: My friends at _faace are providing the chance for one of my UK-based listeners to win a Dull Faace Creamy Cleanser and a Tired Faace Face Mask worth over ÂŁ50. Follow me (@pgaleota and @prlikeaboss) on Instagram and share todayâs episode Reel for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 3rd March.
Hosted on Acast. See acast.com/privacy for more information.
-
Social media can feel like an ever-changing puzzle, one moment you're winning, the next, the algorithm shifts, and you're back to square one. In this episode of PR LIKE A BOSS!, I chat with Chloe Luper, founder of Social Soda, about what actually works, whatâs a complete time-waster, and whatâs next in the world of social media.
Key Takeaways:Engagement is Queen: Forget vanity metricsâreal engagement drives success on any platform.Algorithms Change, But Engagement Wins: Build a loyal audience to survive algorithm shifts.Common Social Media Mistakes: Inconsistency, lack of variety, and ignoring your audience will cost you.Organic vs. Paid Social: You donât need a huge budget, but a small ad spend can make a big impact.Myth Busting: More followers â more success. Quality engagement matters more than quantity.Best Platforms for Business: Facebook is still a powerhouse, and LinkedIn is an underused goldmine.Connect with Chloe & Social Soda:LinkedIn: @chloeluper @socialsodaInstagram: @socialsodaFacebook: @socialsodaukYouTube: @socialsodasdigitaleradiariesWebsite: www.socialsoda.co.ukListen & Subscribe: If you loved this episode, donât forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
Luxury cakes, sass, and a no-nonsense approach to influencer culture, this episode of PR LIKE A BOSS! is as bold as its guest. Reshmi Bennett, founder of Anges de Sucre, joins Patz to talk about her journey from baker to brand-builder, how she built a luxury cake empire and why she refuses to hand out freebies to influencers.
Expect laughs, lessons, and a whole lot of straight talk as Reshmi spills on viral moments, customer clapbacks, and why standing firm in your business values is the ultimate power move.
What Youâll Learn:
Why Reshmi turned down influencers asking for free cake and how it paid offThe power of storytelling in luxury brandingHow transparency and personality can elevate your brandThe art of the perfect customer clapbackWhy likes donât pay the bills (but loyal customers do!)Connect with Reshmi Bennett:
Instagram: @angesdesucreTikTok: @angesdesucreWebsite: www.angesdesucre.comListen & Subscribe: If you loved this episode, donât forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
What happens when you take a model, add a beauty blog, sprinkle in some influencer know-how and top it off with a book deal? You get Ruth Crilly, an OG beauty blogger, content queen and author of How Not to Be a Supermodel.
In this episode Patz sits down with Ruth to chat about her journey from modelling to writing, the art of personal branding, and why knowing your limits is just as important as chasing new ventures. Spoiler: Ruth once launched an app and learned the hard way that diversifying isnât always the answer!
Ruth started blogging as a creative outlet while modelling and working on her MA in creative writing. Little did she know, A Model Recommends would explode, turning her into one of the UKâs most trusted beauty voices.
Writing a book? That was always the goal. But juggling content creation, brand partnerships and social media made it nearly impossible until Ruth realised she had to hit pause on everything else to get it done. Lesson learned? Multitasking is overrated.
Ruth shares golden nuggets on managing brand consistency, why casually polling Instagram followers asking for feedback is a game-changer and how sometimes, just focusing on one thing (yes, just one!) can be the ultimate productivity hack.
Plus, thereâs a hilarious game of Beauty Bestseller or Back to the Drawing Board, where we almost launched a lipstick line, a bath oil that reads your mood, and a book-themed eyeshadow palette. (Still waiting on that Dragons' Den pitch...)
If youâre a content creator, entrepreneur, or beauty enthusiast trying to navigate the ever-changing digital landscape, this episode is a must-listen. Packed with humour, wisdom, and a few âoh, that was a bad ideaâ moments, Ruth proves that reinvention is all about adaptability.
Brands & Books MentionedME+EM (Fashion brand known for frequent drops)
The One Thing (A book on focusing on what truly matters and prioritising one thing at a time)
You Can Find Ruth onInstagram: @ruthcrilly
Substack: Ruth Crilly
YouTube: @RuthCrilly
Website: ruthcrilly.co.uk
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode of PR LIKE A BOSS!, host Patz is joined by the legendary Emma Guns, beauty journalist, broadcaster, content creator and host of The Emma Guns Show. From interviewing icons like Britney Spears, Christina Aguilera and Bette Midler to covering Fashion Week and working with global beauty brands, Emma has seen it all.
Emma shares her candid take on the beauty industry, from the evolution of beauty standards to the pressure of PR, and why sheâs over the "transformational journey" trend. She gets real about brand storytelling, inclusivity, and the delicate balance between marketing magic and consumer trust. Plus, we play a fun rapid-fire round of Beauty Banish or Beauty Boostand letâs just say, some trends did not make the cut!
What Youâll Learn in This Episode:
How Emmaâs career shaped her no-nonsense approach to beautyThe truth about PR, brand advertising, and editorial influenceWhy some industry trends leave her totally exhaustedThe biggest challenges (and wins!) for indie beauty brandsA rapid-fire take on beautyâs biggest buzzwords and trendsBrands & Experts Mentioned:
Alpha HJames ReadEstee LauderLâOreal ParisVaselineThe Inkey List (co-founders Colette Laxton & Mark Curry)QVC (with shoutout to Alison Young)Where to Find Emma:
Instagram: @emmagunsSubstack: Emma GunsPodcast: The Emma Guns ShowWebsite: emmagunavardhana.comDonât forget to subscribe, leave a review, and share this episode if you enjoyed it!
đ§ Hit play and letâs PR LIKE A BOSS!
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode of PR LIKE A BOSS!, Patz sits down with the dynamic Victoria Woodhall, journalist, editor of GetTheGloss.com, yoga teacher, and wellness expert to talk all things wellness, journalism, and why experts are more vital than ever. From celery juice obsessions to smelly detoxes (yes, that happened), Victoria dives into the world of wellness trends, how to spot credible advice, and the importance of staying authentic in a crowded field.
Youâll learn:
Why credible experts are essential to cutting through wellness noise.How Victoria balances journalism and yoga (and keeps in her lane)..Insightful (and hilarious) takes on wellness fads like celery juice, contrast therapy, and crystal-infused water.Tips for PRs and brands on how to pitch experts and products effectively.How small actions like free content and honest storytelling can build trust with an audience.If youâre a PR professional, wellness brand, or just someone trying to navigate the confusing world of wellness advice, this episode is packed with value and laughs.
Brands & Experts Mentioned:
Miranda Kerr Founder & CEO of @koraorganicsDr. Robin Mesnage (Fasting Retreat) Katie Brindle Founder @thehayoumethodAndrew Huberman (Huberman Labs)FaceGymTrinny WoodallPhilip KingsleyWhere to Find Victoria:
Instagram: @VictoriaWoodhallWebsite: victoriawoodhall.comEditorial Content: GetTheGloss.comLinks & Resources:
Check out Victoriaâs yoga classes and wellness insights on her platforms.Ready to level up your PR skills? Explore Patz's eCourse: PR LIKE A BOSS for actionable strategies to make your brand shine.Donât Forget:
If you enjoyed this episode, leave us a review, share it with a friend, or tag us on social media. Until next time, keep PRing like a boss!
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode of PR LIKE A BOSS!, weâre joined by the fabulous Carol Driver, a journalist with over 25 years of experience. Carol has written for some of the UKâs most prestigious publications, including The Times, The Telegraph, Daily Mail, MailOnline, Womenâs Health and Good Housekeeping. Sheâs also collaborated with global brands like Disney, Pepsi, and British Airways, making her a true powerhouse in media and PR.
Tune in as Carol shares:
How to craft a pitch that grabs attention (and doesnât get lost in the inbox jungle).The importance of a unique story and timely hook.Memorable pitches that turned into viral success stories.Why personalisation is key (and AI canât replace the human touch!).Carol also opens up about the PR blunders to avoid, like sending irrelevant pitches or overusing templates. Her advice? Keep it clear, concise, and authentic and never underestimate the power of a polite follow-up.
Whether you're a PR pro, entrepreneur, or just curious about the behind-the-scenes of media storytelling, this episode is packed with actionable tips and fun anecdotes to inspire your next pitch.
Brands & Experts Mentioned: Disney, Pepsi, British Airways and Liv Conlon at The Property Stagers.
Connect with Carol:
Instagram: @carol_driver_Website: caroldriver.comFacebook Group: How to Make the Headlines with Carol DriverDonât Forget to Subscribe!
If you loved this episode, subscribe to PR LIKE A BOSS! and leave a review. Share it with someone who could use some PR inspiration and stay tuned for more tips and strategies to level up your storytelling and personal branding game.
Extra Resources:
Check out the PR LIKE A BOSS! eCourse for more in-depth strategies to elevate your PR skills: https://prlikeaboss.kartra.com/page/eCourses and the Substack channel for weekly PR tips https://prlikeaboss.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
-
In this episode of PR LIKE A BOSS!, host Patz chats with Ateh Jewel, a multi award-winning journalist, producer, director, broadcaster, influencer, beauty expert, diversity advocate, entrepreneur and single mum of twin daughters. Ateh shares her secrets for balancing the chaos of parenting, running a business, and carving out time for self-care. From her candid insights on ADHD as her âbounciness superpowerâ to the importance of saying no and embracing self-love, Ateh offers wisdom wrapped in humour and warmth. She also discusses how motherhood inspired her mission to champion diversity in the beauty industry.
What Youâll Learn:
How motherhood fueled Atehâs ambition and focus on inclusivityThe role of self-care rituals like aromatherapy, journaling, and (of course) candlelit bathsHacks for staying grounded and managing chaosWhy self-love is a non-negotiableBrands & Experts Mentioned:
Aromatherapy Associates The Club by Bamford Bebe Beachus Karis Scarlette Bonnie Parsons Katie Brindle Viva Mayr and Buchinger Wilhelmi Alphonsus Modebe of ARU NA UCHE Nahid de Belgeonne of The Human MethodFind Ateh on:
Instagram: @atejewel & @atehjewelbeautywww.atehjewelbeauty.comđ§ Donât forget to subscribe, leave a review, and share this episode with fellow multitasking queens!
*** Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE ***
Hosted on Acast. See acast.com/privacy for more information.
- Vis mere
