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In this episode of Process the Podcast, host Arielle Thomas reflects on her journey throughout 2024, discussing personal growth, the challenges and all the changes. She emphasises the importance of self-awareness, building a supportive team, and maintaining a healthy lifestyle. Arielle shares her aspirations for 2025, including enhancing her relationships, staying informed about global economics, and positioning herself as a trusted figure in the industry. The episode concludes with a call to action for listeners to consider their goals and the changes needed to achieve them.
In this episode, Arielle mentions books:
Steven Bartlett's 33 Laws of Business and Life
If you loved this episode, please share it with a friend and subscribe so you don't miss an episode.
Find your host Arielle Thomas on Instagram here.
Find Process the Podcast on Instagram here.
See you next Sunday!
Don't mind this little bunch of keywords being placed here to help our SEO ;)
Arielle Thomas, Process the Podcast, personal growth, Australian fashion industry, podcasting, team building, health, self-awareness, Cinema Thom, 2025 goals.
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In this conversation, viral photographer and educator Olivia Bossert shares her photography journey, emphasising the importance of self-education and passion. She discusses the art of pitching and networking, highlighting strategies for maintaining client relationships and the significance of regular updates. The conversation also covers the importance of creating and presenting work, understanding the pitching calendar, and the concept of reverse engineering projects to align with desired brands. Finally, Olivia provides insights into estimates and setting rates, stressing the need for clear communication with clients. Arielle shares her experiences balancing her film career with her passion for teaching, highlighting both challenges and rewards. Olivia also talks about her current transformation in her work, the challenges of expanding her reach globally, and the importance of maintaining client relationships during transitions. Finally, she offers valuable tips for effective pitching and outlines her educational offerings for aspiring photographers.
Olivia shares so much on her website here.
Sign up for Olivia's template to calculate your pricing here.
Find Olivia's education Instagram here.
Find her fashion photography Instagram here.
Find your host Arielle Thomas on Instagram here.
Find Process the Podcast on Instagram here.
See you next Sunday! x
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Meet Anna Hoang, the woman behind Anna Quan. In this conversation, Anna discusses her unique perspective on life and business, touching on personal choice, self-criticism, and the journey of building her fashion label, Anna Quan. She reflects on the importance of seeing things through one's own lens, the challenges of entrepreneurship, and the significance of resilience and personal growth in the face of adversity. Anna shares insights into the fashion industry, the evolution of her brand, and the lessons learned along the way, emphasising the need for introspection, and the courage to trust oneself in business decisions. and hiring individuals who genuinely care.
She reflects on her experiences in building a lean team, engaging with customers, and navigating industry opinions, particularly about the significance of Fashion Week for brand credibility. The conversation also touches on the economic impact of fashion the evolving landscape of the industry and what could happen to Australian Fashion Week.
Find the Anna Quan label here.
Find Anna Hoang on Instagram here.
Find your host Arielle Thomas on Instagram here.
Find Process the Podcast on Instagram here.
See you next Sunday xx
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In this conversation, Sara Crampton (AKA Harper and Harley), discusses the challenges of retail and The Undone. She shares insights on team management, her journey in content creation, and the importance of finding a unique style. Sara emphasises the need for sustainable growth in the fashion industry, the significance of understanding merchandising and data, and her approach to new product development. She also explores the evolving retail models and the shift towards a more content-driven commerce strategy. Sara discusses the evolution of her business model, focusing on the integration of e-commerce and editorial content. She emphasises the importance of trust in brand partnerships and the need for empathy in understanding customer challenges. Sara shares her journey of navigating business difficulties, the shift towards a new affiliate marketing model, and her personal growth as the leader of her business to "save the ship" that is The Undone Store. The conversation highlights the significance of adapting to market changes while maintaining a strong customer connection with all her plans for the next iteration, evolution or whatever you want to call it. We can't wait to explore everything to come for the next chapter of The Undone. We're in awe of Sara and the bravery she's mustered up during Australia's retail recession. Ultimately, nothing changes if nothing changes!
To follow Sara online, visit her own profile (@Harperandharley) on Instagram here.
Visit The Undone Store on Instagram here.
Sign up the their newsletter and watch the new Undone 2.0 unfold here.
Follow your host Arielle Thomas on Instagram here.
Follow Process the Podcast on Instagram here!
Subscribe to Process wherever you get your podcasts, and don't miss an episode.
See you next Sunday x
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In this conversation, Arielle Thomas interviews Harry Johns, a Director of Sales at Rakuten Advertising. We learn the intricacies of sales, emphasising the importance of timing, building a solid sales process, leveraging networks for referrals, crafting effective emails, and the significance of personalisation in outreach. Arielle and Harry also delve into the art of pitching and building trust with clients while addressing the challenges of navigating rejection in the sales landscape. In this conversation, Harry discusses the importance of handling rejection effectively, the strategies for closing deals, and the significance of personal branding for freelancers. They also explore the impact of AI and automation on the sales industry and share insights on managing workload and capacity. Arielle also outlines the vision for her podcast as a platform for creative professionals.
All the tools Harry mentions below -
Widget 1: Skrapp
Widget 2: Chrome
Widget 3: Apollo
and Salesloft.
Follow Harry on LinkedIn here.
Follow Process the Podcast on Instagram here.
Follow your host Arielle on Instagram here.
See you next Sunday!
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In this episode, Arielle Thomas shares her recent experiences and personal growth journey, reflecting on her decision to focus on self-care and sobriety, sacrifice profit, and go all in on this podcast. She discusses the importance of building a strong team for her podcast and production company, navigating financial challenges, and embracing creativity. Arielle emphasises the significance of community engagement and looks forward to future plans for the podcast, including international guests and new content.
Find Process the Podcast on Instagram here.
Find your host, Arielle Thomas on Instagram here.
See you next Sunday x
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In this episode, Arielle Thomas interviews Nikki Andrews, founder of NAC Media Group, discussing the significance of human connection in business, the evolution of her agency, and the challenges faced in the PR industry. Nikki shares her journey from wanting to be a costume designer to leading a successful PR agency, emphasising the importance of creativity, mentorship, and strategic thinking in navigating the ever-changing landscape of public relations. They discuss the challenges and opportunities presented by digital transformation, the significance of building genuine relationships in PR, and the strategies for sustainable growth and client acquisition. Nikki shares her insights on maintaining a family-oriented culture within her agency and the balance between personal ambition and professional success.
With clients like Australian Fashion Week, Calvin Klein, Seafolly and Tommy Hilfiger, Nikki Andrews and NAC Media Group are iconic in the Australian PR landscape. We were so lucky to spend time with Nikki!
Find NAC Media Group online here.
Or visit their Instagram here.
Find us on Instagram for Process the Podcast here.
Find your host, Arielle Thomas on Instagram here.
See you next Sunday x
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In this conversation, Creative Director Bruna Vulpi shares her diverse background and nonlinear career path, transitioning from fashion to music and publishing before moving to Australia. She discusses her experiences in the creative industry, including her time at Ellery, her shift to consulting, and her role in building brand identities. Bruna emphasises the importance of storytelling and visual identity in branding and the significance of connecting with audiences through layered narratives. She shares insights on overcoming self-doubt and imposter syndrome, particularly in high-stakes projects. Arielle also expresses her mission to empower individuals, especially women, to feel beautiful through her work, highlighting the significance of Australian identity in her creative endeavours. We pull back the curtain and discuss creative concepts for Australian brands like Deering, Sir the Label and Ikkari.
Head over to the Process Instagram to watch several supporting visuals for this episode.
Find Bruna's portfolio on The Artist Group's website here.
Find your host Arielle Thomas on Instagram here.
And join our new Facebook group, Process Uncut here!
Head to the Cinema Thom website to never miss a social or trending update!
See you next Sunday x
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In this conversation, Arielle Thomas and Gemma Dimond explore the nuances of a creative strategy, career transitions, and the evolving landscape of content creation. They discuss the importance of having a flexible strategy, the challenges and opportunities in the beauty industry, and the significance of setting boundaries in a digital world. Gemma shares her journey from fashion writing to becoming a prominent voice in beauty commentary, emphasising the organic nature of her career growth. As Process grows, Arielle is striving to work through her own strategy as a director, social strategist and podcaster.
Find Gemma on Instagram here.
Find Gemma on Tik Tok here.
Find your host Arielle on Instagram here.
Follow us on Process the Podcast's Instagram here.
Find us on Tik Tok here.
See you next Sunday x
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In this episode of Process the Podcast, host Arielle Thomas discusses her journey as a motion director. social strategist and the evolution of the industry in the current economic client. She has never been so vulnerable! She shares insights on navigating industry changes, the significance of relationships in production, and her commitment to empowering small businesses through education. Arielle also delves into financial management for creatives, networking strategies, and maximising content shoot investments, all while emphasising the value of artist integrity and collaboration.
If you loved the sound of the course, head to cinemathom.com/learn and sign up for the waitlist.
Learn more about Arielle's personal banking via Up here.
Follow Process the Podcast on Instagram here.
Follow your host, Arielle on Instagram here.
Keep your eyes peeled on our socials for our upcoming Facebook group Process Uncut 👀
See you next Sunday x
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From Arielle:
To the version of me who launched this podcast in 2022, and the version who went all in on it in February of this year... thank you for sticking it out.
You get to sit down with the people you admire the most, people are saying yes, you're doing it. To anyone who wants to give up and throw the towel in, keep going. It will happen, your projects deserve to be seen and loved, keep going xx
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In this episode, Arielle Thomas and Jasmine Dowling explore the intricacies of creativity, the importance of boundaries, and the balance between client work and personal projects. They delve into how childhood experiences shape artistic perspectives, the significance of a conducive environment for creativity, and the pressures of maintaining originality in a fast-paced digital landscape. The girls delve into the joy of experimentation and the strategic approach to releasing creative work, emphasising the need for authenticity and personal expression in the creative process. The girls discuss the intricacies of Jasmine's creative process, discussing the balance between personal vision and external constraints The dialogue also touches on personal growth, aspirations for the future, and the complexities of navigating a creative career while staying true to oneself. Topics of motherhood, happiness, money and more!
Learn about our new content course 'Your Content Comeback' click here. Perfect for business owners who want to blow up their socials!
At the start of this episode, we mention another podcast, Offline by Alison Rice. Head there to hear about the hand lettering debacle.
Find Jasmine on Instagram here.
Find Jasmine on Tik Tok here.
Find your host, Arielle on Instagram here.
Follow Process the Podcast on Instagram here.
AND of course, hit that subscribe button!
See you next Sunday x
Some internet things - ignore these:
creativity, boundaries, personal projects, client work, childhood influences, creative process, experimentation, video production, artistic expression, social media, creative process, personal work, craftsmanship, influencer culture, photography, self-expression, creative constraints, mental health, artistic vision, content creation, pitching, media creativity, client work, personal projects, authenticity, consumerism, creative partnerships, financial independence, personal growth, work-life balance
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In this episode, Arielle Thomas speaks with Kelsey McCormick about the importance of marketing for creatives and small businesses. They discuss Kelsey's journey from the music industry to becoming a creative coach, the significance of having a marketing plan, and strategies for launching offers. Kelsey shares insights on building a waitlist, engaging with audiences, and adapting marketing strategies for different industries. The conversation emphasises the need for feedback and the importance of nurturing relationships with potential clients.
Learn more about Arielle's TikTok course in the making at cinemathom.com/learn.
Learn more about Kelsey and her business Coming Up Roses.
Find Kelsey on Instagram here.
Find Process the Podcast on Instagram here.
Find your host Arielle on Instagram here.
See you next Sunday x
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In this episode, Arielle Thomas interviews Steph Taylor, the head of PR and communications at Swiss Australia and Swiss Beauty. They discuss the evolution of Swiss's brand strategy, particularly during the challenges posed by COVID-19. Steph shares insights on the importance of authenticity in influencer marketing, the creative campaigns they've launched, and how they navigated social media backlash. The conversation also touches on the significance of building long-term relationships with influencers, measuring ROI in creative campaigns, and the vibrant culture at Swiss. Steph emphasises the need for creativity and innovation in marketing, as well as the balance between humour and seriousness in brand messaging. The girls comb through their always evolving relationship with the Inspired Unemployed, their adventures in Paris and the power of perception for a particular video with Aussie Olympian Ray Gun.
To learn more about Stephanie Taylor find her Linked In here.
Visit Swisse on Instagram here.
Visit Swisse on Tik Tok here.
Explore the collab with the Inspired Unemployed here.
Find Process the Podcast on Instagram here.
Find your host Arielle on Instagram here.
See you next Sunday x
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In this engaging conversation, Arielle Thomas interviews Sophie Coote and Nikki Campbell, the founders of the fashion brand SIR. They discuss the inception of their brand, the creative process behind their collections, and the importance of community and collaboration. The founders share their journey from a small startup to a growing brand, emphasising the challenges and triumphs they faced along the way. They also touch on their future goals, including international expansion and the evolution of their brand identity.
It was so inspiring to hear how the girls have been laying foundations this year. While marking their 10 years of business for SIR, the girls pull apart photoshoots and share their unique creative process.
Find SIR online here
Find SIR on Instagram here.
Find your host Arielle on Instagram here.
Follow Process the Podcast on Instagram here.
See you next Sunday! x
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Learn more about this episode's partner Safety Wing here!
In this episode, Arielle Thomas engages in a deep conversation with Yasmin Suteja, exploring her career journey from being a driving force behind Culture Machine to becoming a director. They discuss the challenges of navigating the creative industry as female directors, the importance of community building, and the ethical dilemmas faced in influencer marketing. Yasmin shares her insights on the power dynamics in storytelling, the significance of networking, and the complexities of using personal narratives in her work. The conversation also touches on the evolving landscape of social media and its impact on creative careers.
Learn more about Yasmin via her Instagram here.
Learn more about her work as a director here.
Learn more about your host Arielle Thomas here.
Learn more about her work and Cinema Thom here.
Visit us on Process the Podcast's Instagram here.
See you next Sunday x
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In this episode, Arielle Thomas discusses the process of producing shoots and shares insights on how to systemise and scale production for Cinema Thom. She emphasises the importance of thorough preparation, building relationships with the crew, and putting your best foot forward as something to work with. Arielle also highlights the significance of knowing exactly what you want as a director and effectively communicating that vision to the team. She provides tips on casting, location scouting, and creating call sheets. Arielle concludes by emphasising the value of building a strong network and database of trusted professionals in the Australian industry.
Want that Budget/Database Template? Download it here.
Follow Process the Podcast on Instagram here.
Follow Process the Podcast on TikTok here.
Follow your host Arielle Thomas on Instagram here.
Follow Cinema Thom while we recalibrate and prepare for a little re-launch here.
See you next Sunday x
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In this episode, Arielle Thomas interviews Emma Kaye, also known as Kemma, a viral Instagram ceramicist. They discuss Emma's journey from law school to becoming a successful ceramic artist, the challenges of keeping up with demand, and the evolution of her business. Emma shares her passion for creating art and the joy it brings to her and her customers. They also talk about the introduction of matcha to her business and the importance of incorporating rituals and self-care into daily life. Kemma discusses her journey of sourcing and testing matcha, partnering with a Japanese farm, and creating a slow and intentional business. She emphasises the importance of finding the right matcha and working with a farm that has a long history of matcha production.
Kemma shares the positive feedback she has received from customers and the joy she finds in creating products that make people feel great. She also talks about her content creation process on Instagram, TikTok, and YouTube, and how she balances her creative work with the business side of Kemma. She reflects on the value of support from friends and the inspiration she finds in travel and artist residencies. She shares her plans for the future, including launching more art prints and continuing to make everyday moments more special.
To learn more about Kemma and shop her pieces, find her Instagram here.
Find her website here.
Find your host, Arielle Thomas on Instagram here.
Learn more about the production company Cinema Thom here.
See you next Sunday x
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In this episode, the host, Arielle Thomas, discusses her struggle with confidence and selling herself and her work. She talks about the challenges she faces in pitching and signing new clients recently, especially in the current economic climate. She shares the goal of making her podcast the biggest creative podcast in Australia and building her production company, Cinema Thom, into a profitable business. She also mentions working on a course to teach others how to sell and build their businesses with video. Arielle expresses her uncertainty and the need for self-work to overcome her insecurities and navigate her multi-faceted career.
Honest and raw as a creative business owner, hopefully, this episode will make our audience feel less alone.
Find Process the Podcast on Instagram here.
Find Process the Podcast on TikTok here.
Find your host, Arielle Thomas on Instagram here.
Find your host Arielle Thomas on Tik Tok here.
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Club Sub is a supper club that focuses on creating a community and helping people make friends. It offers various events such as book swaps, lunch clubs, and brand events. The goal is to provide a space where people can connect and feel supported. The founder, Sophie McIntyre, started Club Sub after realising the importance of fostering friendships and their impact on one's life. The brand is built around creating a homey and nostalgic atmosphere, with shared plates and a focus on community. Building strong relationships with restaurants is important to maintain consistency and a sense of belonging. Sophie shares her vision of creating inclusive spaces where people can come together, make new friends, and have memorable experiences. Club Sup also collaborates with brands to develop branded events that align with their values and provide unique experiences for their communities. The ultimate goal is to expand nationally and create a membership-based community that offers access to exclusive events and supports local businesses. Thank you for your service Sophie!
To learn more about Club Sup, check them out online here.
Find Club Sup on Instagram here.
Find your host Arielle Thomas on Instagram here.
Follow Process the Podcast on Instagram here.
See you next Sunday x
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The conversation between Arielle Thomas and Chelsea Morley explores their experiences as competitors in the video production industry and their journeys as women in business. They discuss their similar aesthetics and their challenges in a small market with limited resources.
Chelsea delves into her career path, from working in TV to starting their own video production company. They share their experiences with burnout and the importance of taking time for self-care. The conversation highlights the complexities of running a business and the emotional toll it can take. Chelsea discusses her personal journey of neglecting herself while building her business, the importance of healing trauma while growing a business, the value of learning from hard jobs and gaining experience, the need for young team members to be hungry and willing to learn, the importance of cash flow and financial diligence in running a business, the shift in Tiny Disco's business model, the process of receiving briefs and the creative process, and the focus on storytelling rather than tracking the success of the work.
In this final part of the conversation, Arielle discusses the importance of understanding the economics of a product and consumer behaviour when creating content. She also talks about the need to speak the language of clients and mirror their goals in order to sell effectively. Arielle reflects on the ethics of selling and how she reconciles it with her love for the craft.
Chelsea shares insights into the creative process at Tiny Disco and the shift from being a production-focused agency to a creative agency. She emphasises the importance of trust and delegation in allowing her team to take on more creative responsibilities. She also discusses the future of the industry, including her point of view on the decline of phone footage for brands and the increasing demand for visually branded content on social media.
In this episode, Chelsea shares her experience with mental health. If you, or someone you know is struggling please use the the Beyond Blue resources. Call their hotline on 1300 224 636 or via the Beyond Blue web chat.
Books and products mentioned in this episode:
Period Power: https://amzn.to/3WVg3Tr
And Arielle's new favourite camera, the Canon R50: https://amzn.to/3SLlZMl
To learn more about Chelsea, head to her Instagram here.
To learn more about Tiny Disco, find them here.
To learn more about your host Arielle, find her here.
To get your daily dose of Process the Podcast, find us here.
See you next Sunday x
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