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In this episode of Product Marketing Maestros, we sit down with Greg Leach, Director of Product Growth and Product Marketing at 7Shifts. Greg shares his insights on the critical importance of defining a clear ideal customer profile (ICP) for early-stage startups. He walks us through the steps he took to gain stakeholder alignment, leverage data to identify core customer segments, and ensure company-wide adoption of the ICP.
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In this episode, Michele Nieberding, Director of Product Marketing at MetaRouter, shares her experiences and strategies using the ABC framework: Antecedents (challenges faced), Behaviors (actions taken), and Conclusions (outcomes achieved). Her insights are particularly valuable for product marketers navigating different organizational structures and trying to align their efforts with broader business goals.
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In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Molly Chapman, Head of Product Marketing at MoorePay.
Molly shares her expertise on mastering opportunity loss analysis, emphasizing the importance of combining qualitative and quantitative data, automating processes, and continuously refining strategies based on stakeholder feedback.
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In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Jeff Rezabek, Director of Product Marketing at IRONSCALES.
Jeff shares his journey of transitioning into the email security industry after a layoff, emphasizing the importance of proactive learning and engaging with various teams to understand the market and product.
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In this episode of Product Marketing Maestros, host Nitin Kartik dives into the intricate world of competitive intelligence with Bryan Elanko, Senior Product Marketing Manager at CloudBees. Bryan shares his strategic journey of establishing a robust competitive intelligence practice from the ground up.
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In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik interviews guest Talya Heller, a Fractional Product Marketer.
Talya shares insights from her experience with a client's competitive research project, highlighting the importance of understanding competitors and refining competitive positioning.
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In this episode of Product Marketing Maestros, guest Iryna Wager, Product Marketing Manager at WhatsApp discusses her strategy for transitioning from a traditional industry to big tech - in her case, WhatsApp.
She emphasizes the importance of demonstrating a fit between the individual and the company, understanding industry-specific frameworks, being humble, and showcasing transferable experiences.
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