Episoder
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"Sometimes It's difficult to see your own marketing clearly, especially what makes you stand out from the competition and what impacts your marketing results the most."
Peter Sandeen is often called the âmarketersâ marketerâ as more than half of his clients are marketing companies. They come to him because itâs difficult to see your own marketing clearly â especially, what makes you stand out from the competition and what impacts your marketing results the most. Heâs known for a nearly perfect track record of helping his clients break their profit records repeatedly.
Timestamps:
00:00 Driving substantial and consistent profit growth annually.
05:29 Target audience analysis and effective marketing messaging.
13:10 Demographics rarely influence decision-making; understanding perspectives does.
25:50 Aim for yearly improvement and long-term success.
29:23 A systematic approach to achieve consistent improvement.
34:06 Keep it simple; complexity is difficult to optimize.
50:15 Client ignores advice, stagnates in small market.
58:34 Focus on standout message, avoid overloading details.
01:00:27 Marketing can be fun and systemized!
Connect with Peter at
https://petersandeen.com
Get Peter's Complimentary Messaging Training Here
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"You don't become a market leader or a category king or a category queen by copying your competition. You do it by differentiating yourself to the point where people like your competitors start to look to you for inspiration because you're attracting the boatload of the dream customers because you're creating offers and products and services and experiences that your dream customers love." -Daniel Den
DANIEL DEN became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that âDifferent is the new Betterâ and his framework includes nine pillars for differentiating your business so that you can become a market leader or category king or queen. For several years, Daniel traveled the world full time with his wife and four children. They continue to travel often and now live in Florida. Daniel Den is the author of the new book "Ideas That Influence," that was built to help business owners discover their own WILDLY SUCCESSFUL MARKETING IDEAS!
Timestamps
00:00 Introducing marketing expert Daniel Den's business insights
05:15 Differentiate to attract dream customers and lead markets
09:41 Differentiate uniquely to make competition irrelevant.
19:16 Distinguishing yourself beyond common coaching labels.
22:35 Differentiate by being bold, sticky, and interesting.
26:14 Embrace uniqueness, share passionately and overcome fear
28:28 Former Mormon missionary turned internet marketing enthusiast.
33:22 Consistent learning connects brain pathways and inspires coaching.
36:31 Mastery leads to vision and adjacent possibilities.
44:05 Innovative offerings boost economic activity via exchange.
50:57 Different is the new better in 2024.
54:43 Take action on standout ideas; read extensively.
Connect with Daniel on Facebook here
Get a FREE Big Ideas Box Experience Here
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Manglende episoder?
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"I understand you're an introvert, but you need to meet 3 strangers every day."
-Steve Spiro
Steve Spiro started his first company right out of college in advertising. Additionally, he holds a 4th degree black belt in Karate & 1st degree in Jujitsu, including having his own Karate studio. Steve contributes much of his successes to a strong work ethic, a can-do, never-quit attitude, discipline, integrity and fearlessness that he cultivated in the martial arts. Steve is a master connector with over 41,000 contacts. He does a LinkedIn Live broadcast every week called the Master Connector Show. He eventually pivoted from advertising into technology and now is a business automation consultant. Steve recently published a book, The TAO of a Master Connector. The âwayâ an introvert became the Master Connector.â Steve is big on self-development and loves to inspire people to get out of their comfort zone too, through speaking engagements.
Timestamps:
00:00 Steve: entrepreneur, black belt, work ethic, LinkedIn broadcaster.
03:43 Meeting mentor, overcoming introversion, personal growth achieved.
10:35 Morning routine: coffee, exercise, reading, LinkedIn, repeat.
14:37 Aiming for TEDx, global speaker through networking.
18:22 Taking connections offline makes networking impactful.
23:53 Paid trip to Australia, speaking, inspiring others.
28:07 Giving without expecting returns yields significant rewards.
30:19 Sowing seeds requires patience before reaping rewards.
38:14 LinkedIn builds trust better than random encounters.
40:05 Be vulnerable; your mess will be your message.
Connect with Steve on LINKEDIN
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"You would stand out by actually, talking on a personal level with everyone who works at the hospital." -Dr. Jo Cresswell
Dr. Jo is a business coach and sales strategist with more than 20 yearsâ experience in senior leadership and selling within both higher education and as an entrepreneur. As Director at a UK University, Jo was instrumental in using influence and both sales and non-sales selling to help create more than ÂŁ2.5 million per year in additional research revenue. Now Jo works with successful coaches and consultants to help them make more money while working less â by unlocking the untapped value in their business, and in helping them to create offers that their clients want to buy.
Connect with her here:
LinkedIN
Email: [email protected].uk
Timestamps:
00:00 Left career, started business, generated significant income.
03:18 Realizing successful sales through non-traditional selling.
07:14 Communicating researchers' work for competitive funding.
12:05 Leadership improved research, boosting income significantly over the years.
14:19 Understand important problems and align solutions properly.
17:00 Engaging genuinely reduces the need for hard selling.
21:36 Started business after LinkedIn interactions.
23:40 Overcame trauma, discovered skills, started business.
27:11 Found sales coaching aligned with principles.
31:57 Translating research to practical, profitable, educational applications.
34:59 Co-create offers, inviting people to buy.
36:38 Scalability requires consistent, adaptable, customer-focused programs.
40:27 Focus: consultancy growth, program creation, valuable partnerships.
42:40 Connect with Dr. Joe; comment and share.
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"He said, well, how much money do you have and how much are you making and how did you do it? And then when we got done, he goes, could you teach me how to do that? And I was like, well, nobody's ever asked me that before, but I I probably could" -Brian Lee Tibbs
Bio:
Brian is on a mission to serve people using his skills and experience in building significant wealth.
By age 26, he had already started investing in real estate, was an executive in his dadâs financial services company, and was co-owner of another small online retailer. But Brian felt a calling down a different path. Over the next three years, Brian married Jill Bramhall, resigned from his fatherâs company, sold his online business and liquidated 60% of his real estate portfolio, and moved, sight unseen, to Guatemala.
Over the next 16 years, Brian built a team that recruited and trained 380 leaders to plant 96 churches in 11 countries. They raised over $20,000,000 for the cause and built over 150,000 sq. ft of churches and related facilities. Brian and his family made very little money as missionaries. Dividing their total ministry salary into the total hours both Brian and Jill worked over the 16 years in ministry shows that they made just $9.20 per hour, below the legal minimum wage in most states.
Despite their limited income, they have built a multi-million dollar net worth. They no longer need jobs to pay the bills. Instead, they have the luxury to pick and choose their work and do so on their terms. Their modest salary forced them to create a wealth-building philosophy that didnât require a big paycheck. Living under this financial constraint is how the HACKER Method was discovered and implemented.
The HACKER Method enabled the Tibbsâ to create a multimillion dollar net worth by Brianâs 44th birthday. Although Brian has retired from full-time missionary work, his desire to serve others remains a primary focus. He launched The Unexpected Investor with the singular goal of helping other people who also feel financially constrained transform themselves into wealthy, powerful, and generous investors using the HACKER Method.
Connect with Brian:
@unexpectedInvestor.com on all social media or visit www.theunexpectedinvestor.com
Get Brian's Freebie here:
theunexpectedinvestor.com/calculators
Timestamps:
00:00 Proud of many business deals, sold 4plex.
04:22 Dad and grandfather introduced him to real estate.
08:47 He was shocked by early retirement success.
10:47 Hack lifestyle to manage and increase income.
14:34 Hack expenses, invest wisely, become a multimillionaire quickly.
18:06 Stick to what's working, resist distractions, reward yourself.
22:36 Fight through fear, have a strategy, take action.
24:24 Determine risk tolerance; ensure debt payments are covered.
26:44 Successful investors inevitably experience losses.
32:53 Mentorship, thinking bigger, clear vision, mental adjustments.
34:58 Wealth entails responsibility to improve the world.
39:57 Change consumer mindset: dictate paycheck's purpose yourself.
43:23 Inspiring action is my book's main goal.
46:16 Fear is the biggest barrier to success.
47:51 Overcoming fears accelerates success through added value.
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Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice. She is also the creator of The Legal Website WarriorÂź, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world. She hoards information, paper, and books while secretly dreaming of becoming a minimalist, and relishes an occasional rare night with her hubby when the kiddos are miraculously asleep and she can soak up HGTV without guilt. Heather is also the host of the Guts, Grit & Great Businessâą podcast.
She can be found online at www.legalwebsitewarrior.com
www.linkedin.com/in/HeatherPearceCampbell www.facebook.com/HeatherPearceCampbell www.twitter.com/_HeatherPearce www.instagram.com/thelegalwebsitewarrior https://www.youtube.com/@HeatherPCampbell
Get her legal basics BootCamp at: https://www.legalwebsitewarrior.com/legalbasicsbootcamp/
Timestamps:
00:00 Real estate crash jeopardized clientâs essential property financing.
07:59 Collaborative, intuitive dispute resolution prioritizing human nature.
11:13 Unethical bully manipulates finances, lies to court.
15:37 Client sought help with urgent real estate issue.
18:09 Attorneys should solve problems more creatively, holistically.
26:10 Form a legal entity to protect assets.
28:57 Keep meeting minutes to protect corporate veil.
31:52 Elect S corp for tax benefits and savings.
38:11 Success through people and networking in business.
40:00 Networking builds genuine relationships and mutual introductions.
49:23 Legal risks in business: IP, contracts, online exposure.
51:53 Elbow grease and legal knowledge enhance entrepreneurs.
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"Most people just look at profit and go, oh, great. You're making this. Sounds good to me. And then they don't they don't look at all the other factors that could affect the sale." -Laurie Barkman
Learn how to sell your company with Laurie Barkman.
Laurie Barkman, The Business Transition Sherpa(âą), is the former CEO of a $100 million revenue company that was sold to a Fortune 50. With her firm, SmallDotBig, Laurie guides business owners through the often overwhelming process of transition planning. And as a mergers acquisitions intermediary with Stony Hill Advisors, she facilitates sell-side and buy-side transactions in the lower middle market. Laurie is the Amazon best-selling author of The Business Transition Handbook: How to Avoid Succession Pitfalls and Create Valuable Exit Options. She is an adjunct professor of entrepreneurship at Carnegie Mellon University, and hosts the award-winning podcast Succession Stories, where she speaks with hundreds of entrepreneurs who have shared their journeys through succession.
Timestamps
04:58 Transition-focused business owners benefit from early planning.
08:22 Adapting for recurring revenue can attract buyers.
12:59 Private versus public markets: valuation differences and approach
15:01 $10M revenue is crucial for company valuation.
17:46 Hidden company value can be misleading statistics.
22:01 Valuation depends on customer satisfaction and specifics.
26:33 Deal fell through due to ethical and financial issues.
27:16 Timing and trust matter in successful deals.
34:01 Assessing attractiveness, transferability, future roles, post-transaction.
36:27 "Endgame Entrepreneurship course with Mastermind invitation."
38:22 Quickly understand companies, add value, provide clarity.
Follow Succession Stories Podcast: https://podfollow.com/succession-stories Laurie's website: https://thebusinesstransitionsherpa.com LinkedIn: https://www.linkedin.com/in/lauriebarkman/ YouTube: https://www.youtube.com/@TheBusinessTransitionSherpa
Go to https://TheBusinessTransitionHandbook.com to get a free PDF of Laurie's book.
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Step into the world of entrepreneurial brilliance with Jason Allan Scott!
With a track record of building and selling companies across three continents, Jason brings a wealth of experience to the mic, weaving tales of resilience and success.
As the founder of Podcasting for Business and the visionary behind The Guestlist Podcast, Jason's eloquence and strategic prowess redefine the landscape of podcasting, offering listeners an extraordinary blend of entrepreneurship and storytelling mastery.
Timestamps:
00:00 Identify business, perfect offering, and dream 100.
06:12 Create "Dream 100," connect and network.
13:00 Create content, profit, and share building stories.
21:22 Do unconventional things to stand out.
23:26 Persistence pays off in landing podcast guests.
32:23 Podcast recording: cut out and highlight moments.
33:37 Content creation involves podcasting in retrograde style.
47:32 Eliminate unimportant elements, focus on profitable clients.
49:00 Client check-ins, staff mindset, learning and executing.
57:58 Maximize profit margins by creating sticky products.
01:02:27 Value is relative when making purchases.
01:09:40 Podcasting offers unique storytelling opportunity and potential.
Learn more at https://jasonallanscott.uk/
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The Best Sales Maven Techniques with Nikki Rausch!
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Get Passive Income from Online Courses with Julie Hood. You know how people struggle to get their knowledge out into the world, especially as an online course? Well that's what Julie Hood of CourseCreatorsHQ.com helps people with - to make it faster and easier!
00:00 Excited about client course launches, special feeling.
05:57 Identifying market and reaching potential customers.
09:52 Start with telling them, then build list.
10:55 Nurture email list, essential for business growth.
16:04 Udemy course not as profitable as expected.
18:03 Building a successful company takes time.
24:06 Expert helps with district planning and statistics.
25:48 Date-specific launch preparation for courses or events.
31:15 Prompt audience about their biggest challenges for ideas.
34:14 Creating routines for podcasting and email efficiency.
38:13 Drip.com is easy, quick, and pricey.
39:48 Computer science to accounting to find satisfaction.
45:14 Free course for finding profitable course ideas.
47:29 Encouraging message to create online course content.
Find Your First (or Next!) Profitable Course Idea! https://coursecreatorshq.com/RapidResultsPodcastFindIdea
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Genius Marketing Hacks every Entrepreneur Needs with Nikki Nash. She is the marketing gal known for crafting mind-blowing strategies, assembling kick butt marketing teams, and freeing Visionary CEOs from the marketing grind.
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Build multiple 7-figure businesses and live your Dream Life with Rodric Lenhart. He is the #1 Best Selling Author of Million Dollar Flip Flops: Peace, Prosperity and the Courage to Change Course in Life and Business and founder of Send a Student Leader Abroad in Partnership with EF Tours.. Rodric is an international speaker, philanthropist, entrepreneur, world wanderer.. and so much more
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Dr. Darnyelle J Harmon is the CEO of Incredible One Enterprises, LLC, a multi-million dollar coaching and consulting brand. Best known for transforming the lives of her business coaching clients, Darnyelle equips her clients to leverage and scale businesses that serve them financially and spiritually. From mindset to messaging, marketing, sales, systems and scale, Darnyelle can take you from six figures to seven figures in record time all while deepening your connection to God and strengthening your faith.
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Steve Hamoen exhibits both the business in sport a strategic focus and unwavering determination. He faces challenges with the mindset of an athlete and coach, recognizing that meaningful advancement often entails massive sacrifice. Spanning industries from real estate and mortgages to consulting and software, Steve's journey underscores a steadfast training regimen and a fierce competitive spirit. He epitomizes the principles of showing up, standing firm, and relentlessly pursuing improvement. With each challenge he encounters, Steve's resolve strengthens and results amplify. His ultimate goal? To motivate others to face their challenges head-on, harness their innate potential, and chart their own path to success.
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Shawn, a master coach with a Master of Science and numerous certifications in health, wellness, and fitness, overcame personal challenges like colitis and depression to lead others in their health journeys. Julianne, an expert in biofeedback, auricular therapy, and integrative nutrition, with a BS in Psychology and a rich history of overcoming fibromyalgia and trauma, focuses on gut health to guide hundreds towards natural healing and peak performance.
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Chris Krimitsos is a renowned figure in the tech and podcasting industry and has left an indelible mark with his groundbreaking achievements. He's not only shattered world records with a global podcasting event, but also pioneered the first-of-its-kind blockchain event. Chris is a thought leader who consistently pushes boundaries, having twice etched his name in the Guinness World Records™ for hosting the largest virtual podcasting conference in one week. His dedication to community-building has transformed the Podfest™ Multimedia Expo into an international phenomenon, benefiting countless content creators.
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Raised in a blue-collar family, Ryan saw his dad, a business owner, often miss family time due to staffing issues. Witnessing similar struggles in today's service-based businesses, he founded Core Matters. His aim: help these businesses find the right staff to achieve a better life, freedom, and a lasting family legacy.
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Shanif Dhanani from New York is an AI and ChatGPT consultant with a background in software development and data science. He currently helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their data.
He has built machine learning, analytics, and software systems at large companies like Twitter and Booz Allen, smaller startups like Apteo, where he was the founder, and TapCommerce, which was one of the world's first mobile advertising platforms. -
Joe Pici has been Ranked it the upper 1% in the World as a Sales Training and Speaker. His Rapport Mastery Sales Training Program is Ranked #1 in the World for the past for the past 4 years by Global Gurus.
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Ben is an entrepreneur, speaker, seminar leader, coach, and host of the podcast, The Pursuit. He's married to his amazing wife Tiffany, and a proud father to two incredible daughters. He is incredibly passionate about helping people understand how to close the gap between where they are and where they want to be!
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