Episoder
-
Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.
Takeaways: Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience. Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising. The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances. Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention. YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges. While video can expand audience reach, it also incurs additional production costs and time commitments.Links referenced in this episode:
schoolofpodcasting.comaskthepodcastcoach.comPodnews Weekly ReviewPodcast IndexMedia Round TableSound Off Podcastmixlr.comSweetwater (aff)Sounds Profitable
Gear MentionedViltrox 2 pack LCD with remote
Newer 2 Light LCD with Remote
Rode Wireless Mico lavalier Microphone
Mentioned in this episode:
What Is Your Favorite Podcast in 2024 and WHY?
If you could only pick ONE show as "Your favorite in 2024" Here is what I need:The name of the show. The website address. A little bit about it, and then go AS LONG AS YOU WANT as to WHY it is your favorite. Then tell us your show's name, the website address, and a little bit about it (so I can add you to the show notes).
Question of the Month
Worry Free Podcasting
Are you ready to take your podcasting dreams to the next...
-
Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience.
This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates.
He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.
Takeaways: Begin your survey with a concise opening paragraph explaining how respondents will benefit. Keep your survey short, ideally under 10 questions for higher completion rates. Incentives can increase survey participation but ensure they don’t skew honest feedback. Use relevant questions that engage your audience and avoid demographic questions at the start. Incorporate a progress bar to inform participants how far along they are in the survey. Make sure to remind your audience about the survey to boost responses regularly.
Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/contactschoolofpodcasting.com/surveypodpage.comschoolofpodcasting.com/962schoolofpodcasting.com/961 (last week) Pointer Pro Survicate Edison Research Listener Survey Template PodPage.com Google Forms Jotform Tally The Audience is Listening Book by Tom Webster
Join the School of PodcastingAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.
No Surveys For You?If you're a person who has never done an...
-
Manglende episoder?
-
Being open to receiving feedback is crucial for growth, especially as we head into 2025. If podcasters are unwilling to listen to their audience, they risk repeating the same mistakes and achieving the same results. This episode delves into the importance of having a receptive mindset regarding advice and input from listeners. Today, I share anecdotes and examples, including the cautionary tale of Elizabeth Holmes and the pitfalls of ignoring expert advice. He emphasizes that understanding your audience is the foundation for creating compelling content and encourages podcasters to seek feedback to enhance their shows actively.
Takeaways: Being open to audience feedback is essential for podcasters to improve their content. If you ignore audience advice, you risk repeating the same mistakes year after year. Feedback is critical to podcasting success; embrace it to grow your show. Creating an audience survey can provide valuable insights into what your listeners want. Understanding your audience's needs can lead to more engaging and resonant content. Ignoring expert advice, as seen in the case of Theranos, can lead to failure. With a CLEAR understanding of your WHY and your audience, you can decide which advice to accept and which to dismiss.Links referenced in this episode:
schoolofpodcasting.comschoolofpodcasting.com/surveyjordanharbinger.com (on taking advice)thepharmacistvoice.com (Kim Newlove's show)perrysburgpodcast.com (Kim Newlove's show)podpage.comschoolofpodcasting.com/960 (on media hosting)schoolofpodcasting.com/961 (full show notes)Welcome to Earth StoriesApple's Dashboard podcastsconnect.apple.comSpotify's Dashboard podcasters.spotify.comMentioned in this episode:
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Podcasting Observations
Do You Need a Podcast Coach
Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout.
School of Podcasting
What Is Your Favorite Podcast in 2024 and WHY?
If you could only pick
-
Choosing the right media host for your podcast is crucial, and in this episode, we dive deep into the features offered by some of the top podcast media hosts. I discuss how each host brings unique capabilities, helping you determine what aligns best with your needs. Whether you’re looking for dynamic content, AI tools, or detailed analytics, understanding these features can significantly impact your podcasting journey and wallet). From the importance of an RSS feed to the nuances of pricing plans, listeners will gain valuable insights into what to consider before deciding.
Join me as I break down the landscape of podcast media hosting, ensuring you avoid costly mistakes and find the perfect fit for your show.
Even if you're happy with your podcast host
Takeaways: Choosing the right media host depends on your specific podcasting needs and goals. It's essential to evaluate the features that media hosts offer to avoid unnecessary expenses. Dynamic content and chapters can enhance listener engagement and provide a better user experience. Migration between hosts can lead to a loss of statistics; choose wisely and prepare. Utilizing AI tools can streamline podcast creation, but be cautious of additional costs. Free podcast hosting services often come with limitations and potential risks of closure.
Links referenced in this episode:schoolofpodcasting.com/joinhttps://schoolofpodcasting.com/podcast-hosting-simplified/<< Full Show Notes
Companies mentioned in this episode: PodPage Buzzsprout Blubrry Libsyn (use coupon sopfree for a free month) Captivate RSS.com Descript Riverside Squadcast Zoom Auphonic Transistor
Full Show NotesSee schoolofpodcasting.com/960
Mentioned in this episode:
Help Me - Help You
It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey
2024 Audience...
-
Don't let past regrets or harsh words hold you back from podcasting. This episode highlights inspiring stories from podcasters like Zita Christian, who turned her struggles with Alzheimer's into a powerful platform, and Ray Arnott, whose model train podcast has garnered a passionate community. Dave Jackson emphasizes that everyone has a unique voice and experience to share, and it's essential to push through the self-doubt that might stem from past failures.
He also discusses the phenomenon of pod fading, where many new podcasters stop before truly finding their audience. Tune in to discover how you can overcome obstacles and embrace your podcasting journey, all while ensuring your voice is heard loud and clear.
Transitioning to the theme of persistence in podcasting, Dave discusses the phenomenon of 'pod fading,' where many new podcasters abandon their shows within months. He references a study revealing that around 30% of podcasters stop producing content shortly after launching. Jackson draws parallels between podcasting and gym memberships, highlighting how both require commitment and a clear understanding of one's goals to achieve lasting success. He encourages listeners to embrace their unique voices, reminding them that past failures or negative feedback should not deter them from sharing their stories. Instead, he advocates for a mindset shift—viewing each podcasting endeavor as an opportunity to learn and grow, regardless of the initial outcome.
The episode crescendos with reflections on the recent insights he gained from watching the musical 'Wicked,' particularly the unexpected vocal talents of Ariana Grande. This experience serves as a metaphor for the hidden potential within each person. Jackson urges aspiring podcasters to let go of self-doubt and 'head trash,' asserting that everyone has a unique contribution to make. By embracing their individuality and the lessons learned from past experiences, podcasters can inspire others and carve out their place in the audio landscape. As the episode wraps up, Dave reiterates his commitment to supporting podcasters through his school, providing resources and guidance to help them realize their potential and achieve their podcasting dreams.
Takeaways:Zita Christian's podcast gained recognition when she was featured in U.S. News & World Report, showcasing the impact a podcast can have.Ray Arnott's podcast inspired a listener to send in a special gift.Many new podcasters quit because they lack clarity on their audience and goals, leading to frustration.Consistency in content and focus is crucial for successful podcasting; it's not just about publishing.Ariana Grande's unexpected vocal talent illustrates that preconceived notions can limit potential; podcasting is similar.Pod fading affects 30% of new podcasters; understanding your audience is key to longevity.YouTube's redefining the word podcast may confuse advertisers and affect the money flowing into podcasting.Links referenced in this episode:
schoolofpodcasting.comschoolofpodcasting.com/959aroundthelayout.comZita's Article in US News and World ReportMy Spouse Has Dementia -
This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.
Audience SurveyHelp make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey
Takeaways:
Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement. Making your content easily accessible across various platforms maximizes audience reach and convenience. Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement. Creating unique content that can't be found elsewhere is a powerful way to attract viewers. Ensure the consumption process of your content is smooth; technical issues can drive audiences away. Monetizing an audience, rather than just the podcast, is key to long-term success.
Mentioned:School of Podcasting
Podpage
Mentioned in this episode:
Start Your Podcast Worry Free
Feeling overwhelmed? Not sure where to start? Already started but looking to grow? The School of Podcasting can help you with a worry-free money-back guarantee. Sign up, and you get a 30-day guarantee (not 7, 14, 30!!!). If you change your mind, you get your money back. You won't be doing this alone with our step by step courses, awesome community, and UNLIMITED COACHING with ME (not a typo). Join today and use the coupon code " listener ."
School of Podcasting
Help Me - Help You
It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey
2024 Audience Survey
Podcast Hot Seat - Now Private Podcast Audits
There are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.
Podcast Hotseat
-
OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Share Your Thoughts
Mentioned In This Episode
Join the School of Podcasting Community
AI Goes to College
Chat GPT
Podindy.com
Captivate
Buzzsprout
Blubrry
Libsyn
RSS.com
Profit From Your Podcast Book
Worfence Vulnerability Report
PodcastsAboutPodcasting.com
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Question of the MonthQuestion of the Month
Takeaways: The experience of duckpin bowling can teach valuable lessons about podcasting and content creation. Instant feedback is crucial in both bowling and podcasting; learn from your mistakes quickly. Practicing your podcasting skills is essential, just like warming up before bowling. Understand your audience's needs to create engaging content that resonates with them. Use AI tools to refine your podcasting content, enhancing clarity and engagement. Adaptability in your approach to podcasting can lead to greater audience connection and enjoyment.... -
If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time.
Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind).
This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Share Your Thoughts
Takeaways: To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy"). Effective time management in podcasting requires precise scheduling for learning new tools or platforms. Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience). Being overwhelmed by podcasting tasks can be alleviated by understanding your available time. Use tools to track your productivity and identify what activities yield the best results. Avoid the hustle culture; prioritize your health and family while managing your podcasting goals.Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
schoolofpodcasting.compracticalprepping.infotoggl.comSwitchy in App SumoSite BehaviourMotion AI Scheduling Tool Mouthy Broad Media Pod Page... -
Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Share Your Thoughts
Contributors:
Kim Newlove - The Pharmacists Voice, Perrysburg Podcast
Kris - Podtastic Audio
Kiona Nessenbaum - Birth As We Know It
Takeaways:
Building a relationship with your podcast guests before the interview can lead to better promotion later. Make it easy for guests to share their episodes by providing direct links and images. As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed. Offering your guests clear and simple promotional tools can encourage them to share your interview. Please tell your guests when their episodes will be released to help them prepare to share. As a guest, promise to promote the episode to increase your chances of being invited back. If you want them to share, the interview should be different than previous interviews.Links referenced in this episode:
schoolofpodcasting.comthepharmacistvoice.comperrysburgpodcast.compodcasticaudio.combirthaswenowitpodcast.comsmartbusinessrevolution.compodnewsThis Amercian LifeInsider Secrets to Topp 100 Podcast
Dave's Resources
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
-
Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Share Your Thoughts
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Ecamm Live Software - https://supportthisshow.com/ecamm (aff)
Daniel CHi - https://www.danielchi.live/
Zoom Remote Settings App - remote settings app
AI Tools Great for Text - idiogram.ai
Daniel Batal - https://danielbatal.com/
Daniel's YouTube Channel - https://www.youtube.com/@Daniel_Batal/featured
Davinci Resolve - https://www.blackmagicdesign.com/products/davinciresolve
Daniel stands up to Filmora Playlist
Earn It: Unconventional Strategies for Brave Marketers - Book
Jeff Sieh - https://jeffsieh.com/
Connor Brown - https://www.vacationkingdoms.com/
Ian Anderson Gray - https://iag.me/
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know,
-
This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers.
The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to understand the power of audience engagement, noting that the film industry is often playing it safe with sequels and familiar franchises (a strategy that may not always yield positive results).
As podcasters, we need to note these trends and craft our content thoughtfully, ensuring that we do not fall into the trap of repeating what has already been done. Podcasters can stand out in an increasingly crowded marketplace by fostering authentic connections with listeners and providing innovative, compelling narratives.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Share Your Thoughts
Takeaways: The movie industry is struggling, and podcasters can learn valuable lessons from this decline. Creating a strong community experience can enhance audience engagement for both movies and podcasts. Making the consumption of your content easy is crucial for keeping your audience satisfied. Trailers should accurately represent the film's content to avoid disappointing viewers. Audience engagement and feedback are essential for improving movie and podcast content. Podcasters should avoid the common pitfalls of the movie industry to ensure success.Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
admanager.ncM.com
Mentioned in this episode:
Help Me - Help You
It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey
2024 Audience Survey
Worry Free Podcasting
Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right...
-
Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation covers the fundamental aspects that every podcaster must contemplate. Dave emphasizes the importance of a clear podcast name that resonates with listeners and conveys the intended content effectively. Additionally, the episode explores monetization strategies, creative formats, and the necessary tools to help your podcast thrive in a competitive landscape.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Share Your Thoughts
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
schoolofpodcasting.comlearnpodpage.comaskthepodcastcoach.compodpage.comcanva.comnamecheap.comcoolerwebsites.combuzzsprout.comcaptivate.fmlibsyn.comblubrry.comrss.comconvertkit.commailerlite.comheartbeat.chatElgato Webcam Pro -
Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a range of opinions from enthusiastic advocates to skeptics who worry chapters might disrupt the listener's engagement.
Tools like Hindenburg and Descript are spotlighted for their ability to integrate chapters seamlessly, while AI-driven solutions from hosts like Buzzsprout and Captivate are emerging to automate the process. As the podcasting landscape evolves, chapters are becoming a valuable feature for both content creators and audiences, though their adoption remains a personal choice, influenced by the podcast's format and the creator's goals.
All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.
Mentioned In This EpisodeEthan Reese - Daily Sports Podcast
David Hooper - Build a Big Podcast
Paul Taylor - Pass ACLS
John Wilkerson - Struggling For Purpose
Ralph Estep Jr - Ask Ralph
Stephanie Graham - NoseyAF
York - Welcome to Earth Stories
Zo Richardson - Back Look Cinema
Captivate
Buzzsprout
Blubrry
Transistor
Podhome
Pocketcasts
Podurama
Hindenburg
Switchy Link Tracker
Quick Video on Chapters
Mentioned in this episode:
Live Appearances
I love nothing more than meeting you at events. To see my schedule, see www.schoolofpdcasting.com/were to have me speak at your event (on and offline) see www.schoolofpodcasting.com/contact
-
Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.
We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back.
Above all, NEVER have AI make content that is made public without human interaction.
Full description at schoolofpodcasting.com/950
Check out this video of Castmagic picking out the companies and URLS for this episode (there are quite a lot).
Question of the Month
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27
Click Here to Upload/Record Your Answer
Question of the Month
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Share Your Thoughts
Thinking of Starting a Podcast?
Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.
With our step-by-step guidance and personalized approach, you'll easily navigate your podcasting journey, turning your ideas into captivating audio experiences. As a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!
Go to https://www.schoolofpodcasting.com/listener
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
-
In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable advice that could transform your podcast into a must-listen show.
About Tom WebsterTom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Share Your Thoughts
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
The Audience Is Listening: A Little Guide to Building a Big Podcast Book
Tom's Webster's Website for the Book
Sounds Profitable
Podcast Guru App
Podpage (website builder for Podcasters)
Listen Notes
Chartable
-
If you're thinking of outsourcing some of the tasks involved with your podcast, this episode is for you. What is involved with creating an episode? What parts should I outsource? Where do I find an editor? How much does it cost?
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Ask Ralph Podcast: Christian Finance
The Pharmacists Voice
Next Day Audio Editor
Podcast Editor Academy
Steve Stewart "Find an Editor" tutorial an form
Descript Vide and Audio Editor with AI
Opus Clip AI Video Clip Creation Tool
ClipGen AI Video Clip Creation Tool
Auphonic audio leveler and hiss removal
Otter transcription
Castmagic - AI Tool for Podcasters
Capsho - AI Marketing tool for Podcasters
Maximize Listener Engagement with Effective Podcast Interview Strategies SOP Episode
Podcast Rewind: Insider Secrets to a Top 100 Podcast
How to Monetize Your Podcast Even With a Small Audience | Dave Jackson
The Steps To Create a Podcast EpisodeResearch GuestResearch ContentGuest SchedulingSetup and test EquipmentRecord EpisodeAudio EditingAudio MasteringTranscriptionUpload to Media HostWrite Show NotesCreate Episodic ArtworkAdd to WebsitePost to Social... -
Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation.
I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Share Your Thoughts
Platforms Discussed:Donation Only (No RSS Tools)
Paypal
Buy Me a Coffee
Fanlist
Kofi
Premium Content Tools
Supercast
Patreon
Memberful
Hello Audio
Captivate
Buzzsprout
All of these platforms have their own strengths. If I just wanted to accept money, I'd use Buy Me a Coffee. If I wanted to sell premium content, I would use Supercast (although Captivate and Buzzsprout are very attractive if you are using them for hosting). Supercast has a super easy onboarding for new listeners with a two-click install, and their percentage is in alignment with others (if not less).
Keep In Mind:
A show with WOW content will likely get around 3% of its audience to engage.
New podcasters should focus on building great content and their audience instead of monetizing, which can lead to disappointment.
There are MANY other ways to make money with your podcast besides advertising and asking for support. See my book Profit From Your Podcast.
Full details at schoolofpodcasting.com/947
Because of PodcastCongrats to James Cridlan of Podnews who was asked to come on BBC News and discuss the new deal with Kelsie brothers podcast. Check out how this happened in his article.
Jen Bryney of Congressional Dish got to cover both the Republican and Democratic party events via her connections with C-Span. Jenn your video from outside the DNC was touching. Keep up the great work.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't...
-
Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet.
I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd talk about plugins that can clean things up.
Full show notes are on the website.
Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
MENTIONED IN THIS EPISODERode Interview Pro Portable Microphone $244ish
https://supportthisshow.com/rodeinterviewpro
Shure Movmic Wireless Mics (small - great for video)
https://geni.us/shure-movmic
PodProtect
https://podprotect.email/
GW Centeric (Greg Wells) $36
https://supportthisshow.com/gwcentral
Clarity VX Noise Removal $39
https://supportthisshow.com/calrityvx
Accentize DX Revive Pro $299
https://www.accentize.com/dxrevive/
Descript Studio Sound
https://supportthisshow.com/descript
Scheps Omni Channel 2 $39
https://supportthisshow.com/scheps
Audio Sigma Podmobile $359
https://audiosigma.com/
10 Free Plugins for Garageband (AU not VST)
https://www.musicianwave.com/free-garageband-plugins/
Adobe Enhance
https://podcast.adobe.com/enhance
Dealcasters Chris and Jim
https://www.podpage.com/dealcasters/about/
Paul Colligan's Podcast Partnership
-
DISCLAIMER: Today's show contains adult content. Maybe listen to this one when the kiddies aren't around.
Today, I share some insights that will explain why I spent close to $400 to fly to Atlanta for one day. Then I share some stories about some strange laws in the UK that are getting people arrested for posting memes and two words that cost a comedian millions of dollars.
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Without Warning Podcast
Podcaster Happy Hour
Gamertag Radio
GARM
Tom Segura Your Mom's House
Getting Fired From McDonald's
Libsyn to Use Barometer
Jim and Chris from Dealcasters
Mentioned in this episode:
Live Appearances
I love nothing more than meeting you at events. To see my schedule, see www.schoolofpdcasting.com/were to have me speak at your event (on and offline) see www.schoolofpodcasting.com/contact
Where Will I Be?
Help Me - Help You
It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey
2024 Audience Survey
Start Your Podcast Worry Free
Feeling overwhelmed? Not sure where to start? Already started but looking to grow? The School of Podcasting can help you with a worry-free money-back guarantee. Sign up, and you get a 30-day guarantee (not 7, 14, 30!!!). If you change your mind, you get your money back. You won't be doing this alone with our step by step courses, awesome community, and UNLIMITED COACHING with ME (not a typo). Join today and use the coupon code " listener ."
-
Are you confident your podcast content is truly resonating with your audience? Many podcasters assume their content is "fine" without digging deeper. But there's a powerful way to gain invaluable insights directly from your listeners.
In this episode, I share a game-changing strategy I recently used at my new job with Podpage. By conducting one-on-one Zoom calls with users, we uncovered crucial feedback that transformed our product. This approach can work wonders for your podcast too!
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Share Your Thoughts
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Question of the Month
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27
Click Here to Upload/Record Your Answer
Question of the Month
Where I Will Be?
I'll be speaking at Podcast Movement in Washington DC August 19-22.
Ecamm Creator Camp October 15-18 in (Bostonish MA)
I'll be speaking at Podindy.com on November 9th
I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Want me to speak at your event or online meetup, contact me here.
Mentioned In This EpisodeThe Audience Is Listening: A Little Guide to Building a Big Podcast
Podpage.com
Joining the School of Podcasting
- Vis mere
