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Susan Korn is the founder of the charming, quirky, and downright joyful accessories brand Susan Alexandra. Korn started her brand by making jewelry and creating handmade painted pieces. But one fateful day, she discovered a bead shop in Chinatown and had a vision of a beaded bag she wanted to create. Her beaded bags have since cemented her as the queen of whimsical fashion. Now, sheâs expanded into DIY charm jewelry, custom sculpted pet pieces, home goods, a full Judaica line, and has collaborated with brands like Pebbles, Bose, and Crocs. This week, she joins Kat to talk about how she approaches designing a new product, her dreams for the brand in 2025, and her epic dog fashion show with Rachel Antonoff at New York Fashion Week this past fall.
Listen to Susan Kornâs Second Life episode here!
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Aisha Bowe is an aerospace engineer and the founder of the engineering consultancy firm STEMBoard. Bowe wasnât always an engineering wizard. In high school, she struggled to connect academically and enrolled in community college with little hope that any field could interest her. But a teacher identified her strengths and suggested she try out engineering. She thrived in her engineering courses, and her confidence and sense of possibility for her career began to grow. She followed this passion to the University of Michigan, where she gained two degrees in aerospace engineering. Bowe interned at NASA in college and then was hired full-time. She ultimately spent seven years there, working on small spacecraft and flight trajectory dynamics. In 2013, she founded STEMBoard, a startup that provides engineering services and solutionsâa feat she accomplished without any outside fundingâand eventually left her job at NASA to pursue her startup full-time. In 2020, she founded Lingo, a company that creates self-paced, at-home STEM education kits for kids. Earlier this year, it was announced that she would be the first Black woman to travel to space with Blue Origin, the spaceflight company founded by Jeff Bezos.
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This week, Shopping Director Bobby Schuessler sits down with Associate Director of Special Projects Kristen Nichols to discuss her 2024 Luxury Report. Her insightful, well-researched piece breaks down everything you need to know about the high-end fashion business right now, the biggest trends, what the most-coveted pieces say about where the industry is headed, and how leadership changes at the top fashion houses are setting the tone for luxury fashionâs future.
Watch this episode of the Who What Wear Podcast on YouTube: https://www.youtube.com/watch?v=VYortCBaf3A
Read the Luxury Report here.
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Taryn Delanie is a content creator and a former Miss New York. Taryn grew up in Seattle and originally had her heart set on becoming a diplomat. She gained a bachelorâs degree in communication studies from St. Johnâs University, and even spent time in Paris working in diplomacy. But when she was studying for a masterâs degree in international communication and intercultural studies at St. Johnâs (and trying to stay afloat during the COVID-19 pandemic), she started posting comedic videos on TikTok. She immediately went viral, and her second-ever videoâwhich was of reviewing her less-than-desirable NYC apartmentâcurrently has over 21 million views. She started posting regularly, with fans loving her honest, joyful sense of humor. Ever the multitasker, in 2022, she won the Miss New York pageant, spending her time raising awareness of housing insecurity, and in 2023, she became the first runner-up for Miss America. In the last year, sheâs grown her following and created new and instantly beloved characters like Denise, a receptionist in heaven. Sheâs also explored new opportunities such as co-hosting the Amazon Prime talk show Influenced.
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Becky Malinsky is a stylist, consultant, and writer of the popular Substack newsletter 5 Things You Should Buy. In 2022, after several years as The Wall Street Journal's deputy fashion director, she started her own business, offering executive and professional styling, consulting, trend reporting, and more. At the same time, she launched 5 Things You Should Buy, which provides insightful, straightforward advice and fashion analysis, and the newsletter now has over 64,000 subscribers. In this episode, we picked Malinsky's brain on everything from her hero pieces and how she styles them for winter to her favorite pieces from her brand-new Alex Mill collaboration and, of course, five things we need for the holiday season.
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Rebecca Zhou is the co-founder and CEO of the bodycare brand Soft Services. Zhou has been at the forefront of the DTC consumer goods industry for over a decade. She began her career as a strategist at Gin Lane Media, an early investor in trendsetting brands like Harry's, Quip, Sweetgreen, and Reformation. She then moved over to Glossier as the third-ever employee and head of digital product. After that, she consulted for five years, bringing her expertise and keen design eye to places such as Khaite, Peach & Lily, and DVF. In 2017, she co-founded a luxury housecoat business with her husband called OffHours. That project sparked her desire to return to building a company from the ground up, so in 2019, she co-founded Soft Services, an innovative bodycare brand that creates sumptuous products that provide effective solutions for skin issues like keratosis pilaris and body acne. Earlier this year, Soft Services launched at Sephora online and in 300 stores across the country.
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Paul Tazewell is the costume designer for the film adaptation of the smash musical hit Wicked, which was released in theaters on November 22. Tazewell is a renowned costume designer celebrated for his contributions to Broadway, television, and film. In fact, in 2016, he won both a Tony for his designs in Hamilton and an Emmy for his creations on The Wiz Live! Today, he joins Who What Wear Entertainment Director Jess Baker to give us a deep dive into the development and creation of Wickedâs incredible costumes. They talk about everything from the color palette chosen for Shiz Universityâs uniforms to creating an entirely new pair of silver slippers inspired by 1930s court shoes and tornadoes (of course).
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Lauren Caris Cohan is a filmmaker and the chief creative officer of the chic and sustainable womenswear brand Reformation. Lauren got her start as a styling assistant at Free People in Philadelphia in the late 2000s, eventually working her way up to the title of artistic director. While looking to pursue a newfound interest in screenwriting, she was given carte blanche to create a series of narrative short films for the brand. In 2017, she left the company to look for new opportunities to explore filmmaking. She consistently worked on her projects, creating short films, writing scripts, and co-founding a creative services agency called Lolly Would. In 2017, she co-founded the industry-disrupting lingerie brand Cuup, again bringing her distinctive creative flair to craft the storytelling around the start-up. In 2020, she was brought in by Reformation to consult on projects, and in 2022, she was appointed the role of chief creative officer. In her time as CCO, sheâs guided Reformation through some truly amazing collaborationsâfrom the New York City Ballet to Monica Lewinsky.
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This week, Kat, Who What Wear co-founder and Chief Content Officer Hillary Kerr, Shopping Director Bobby Schuessler, and Editorial Director Lauren Eggertsen are here to discuss their best, chicest, and most original gift ideas for the holidays. Theyâve curated a list for (almost) everyone in your life, from a vintage butter mold and a gorgeously kitschy wine bottle apron for the host in your life to personalized packing cubes for your travel-obsessed bestie. They also talk tips for buying presents for multiple people in your life during the busy holiday season, the value of a personalized gift, and whether or not thank-you notes are still required in this day and age.
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Geo Rutherford is a popular TikTok creator and author of the new book Spooky Lakes: 25 Strange and Mysterious Lakes That Dot Our Planet. Geo started her career as a high school art teacher in the Midwest, creating engaging and thoughtful art curricula for her students. She eventually decided to get her MFA at the University of Wisconsin-Milwaukee. Upon moving, she fell in love with the Great Lakes and their unique role in our ecosystem. (She even based her thesis art show on them.) When the COVID-19 pandemic hit, she started posting videos on TikTok, and one of her first-ever videos about her Great Lakesâinspired art went viral. She then leveraged her background in arts education with her newfound limnology hobby and posted more about lakes, telling informative, entertaining stories about the oddest and coolest lakes worldwide. This fall, she published her book, which Kirkus Reviews calls âa chilling but thrilling primer for budding limnologists,â and continued her annual TikTok series, Spooky Lake Month, in October.
Content warning: Brief discussion of suicide
Note: The audio introduction incorrectly states that Geo received a Master's in Arts Education. She received an MFA from the University of Wisconsin-Milwaukee.
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Today, Senior Fashion Editor Anna LaPlaca joins us to discuss her 2024 State of Style story. At the end of each year, Anna takes a closer look at why the trends of the last year have emerged, what they point to in our larger societyâand what might be next. Sheâs incorporated detailed research from industry sources and talked to fellow editors and experts to take the pulse of the fashion industry right now. Is boho here to stay, or are we simply feeling the singular effects of Chloe? Is quiet luxury finally cycling out? What does the return of maximalist fashion mean culturally? Listen to find out.
Watch this episode of the Who What Wear Podcast on YouTube: https://youtu.be/eot3XHAzDt0
Read the State of Style here.
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Scarlett Johansson is an actor, director, producer, and co-founder of the skincare company The Outset. She began acting at age nine and continued to work steadily through adolescence and beyond, making films alongside industry legends like Robert Redford and taking on increasingly ambitious roles like the titular character in Girl With the Pearl Earring. Her career climbed to new heights in the last decade, as she was nominated for Academy Awards for the films Jojo Rabbit and Marriage Story, and played the lethal superhero Black Widow in the Marvel movie franchise. But after years as an accomplished actress, she knew that she wanted to expand her horizons and use some of her hard-earned expertise for her own projects. She then founded her own production company, These Pictures, and in 2022, co-founded the skincare company, The Outset, to provide solutions for adult acne and other skin issues that had plagued her for years. The brand, which launched on Amazon and QVC earlier this year, has come to be known for its effective ingredients and simple, nonirritating formulas. As if that wasnât enough, this year, Scarlett directed her first feature film, Eleanor the Great, starring the 94-year-old acting legend June Squibb.
PS: Listeners can use code SECONDLIFE for 20% off their purchase of The Outset products (bundles and sets not included)
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Jocelyn Pierce is the costume designer of Sean Bakerâs Palme dâOrâwinning film, Anora. The film follows an atypical Cinderella story of a sex worker from Brooklyn and the son of a Russian oligarch. As part of her research, Pierce spent time in Brighton Beach, New York, where the film is set, to get a sense of the world she was re-creating. She even invited the exotic dancers who participated in the film to use their own clothes as costumes. Anora was widely released on October 18 and is already garnering awards buzz. Pierce joins us this week to talk about her feelings-driven philosophy on costume design, why sheâs an indie girl at heart, and Anoraâs costume references to the American dream.
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Drew Afualo is a podcaster, author, and immensely popular TikTok creator. Drew studied sports journalism in college and originally aspired to be an on-air sports anchor. After graduating from the University of Hawaii at MÄnoa, she worked in PR before landing a digital content creator job at the NFL. At first, it seemed like a dream job, but the position wasnât all it was cracked up to be, and in January 2020, she was let go. When the pandemic hit, she was living at home with her parents and feeling further away than ever from her career dreams. One day, she started posting videos on TikTok on a whim. Viewers were immediately drawn to her hilarious, perfectly articulated takedowns of misogynistic comments. Her following grew quickly, at times gaining over 100,000 followers every couple of days. In the years since, sheâs continued to grow her audience and now has over 8 million followers on TikTok. Drewâs also started two hit podcasts and authored a best-selling book, Loud: Accept Nothing Less Than the Life You Deserve. This year, she was named on The Hollywood Reporterâs List of Most Influential Influencers.
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Genesis Webb is the stylist and fashion creative director for pop sensation Chappell Roan. Webb got her start assisting stylists like Nicola Formichetti, where she refined her sensibility and eclectic, daring style. After meeting Chappell at a fateful V magazine shoot in 2023, the pair has done some incredible work together, creating instantly iconic and recognizable looks for Chappell's Midwest Princess Tour, TV appearances, festivals, and more. This week, Webb joins us to talk about her wild year thus far, her earliest fashion influences, and why she'll always stick to latex and leather.
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Anne Fulenwider is the co-founder of Alloy Womenâs Health, a start-up dedicated to helping women receive safe, effective treatment for the symptoms of menopause. From a young age, Anne wanted to be a writer. After college, she landed a job working for the famed writer George Plimpton at The Paris Review. Over the next decade, Anne continued honing her writing and editing skills at publications such as Vanity Fair, Marie Claire, and Brides, and in 2012 took on the role of the editor in chief at Marie Claire. Over her eight-year tenure, she brought her editorial voice to the magazine and created new projects like the Image Maker Awards and Power Trip. In 2016, a devastating personal loss made Anne realize there was still so much work to be done in womenâs health, and in 2019, she left her post to found Alloy Womenâs Health with her friend Monica Molenaar. In 2021, they raised $3.3 million in seed funding and launched the company with a telehealth service to allow women access to crucial hormone prescriptions. Over the last five years, theyâve scaled and expanded Alloy to include in-depth consultations with physicians and customized treatment plans with prescription and over-the-counter products while achieving profitability within just three years.
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IvĂĄn Pol is a celebrity facialist and the founder of The Beauty Sandwich. He began his career as a makeup artist, working for brands like Laura Mercier and Bobbi Brown. But a by-chance meeting with Jennifer Lopez set him on the aesthetician path after realizing he wanted to create a facial experience that fully prepared clients to look their best before any makeup was even applied. He spent years working for a top dermatologist in Florida (learning the ins and outs of clinically effective skincare) before founding his own company, The Beauty Sandwich. His signature âsandwichâ method combines innovative high-frequency technology with effective skincare products to tighten, lift, and sculpt the skin. This week, IvĂĄn joins us for a wide-ranging conversation about his techniques and methods, what it's like working with celebrities like Anna Sawai and Sabrina Carpenter, and his best tips for a snatched face.
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Katie Jane Hughes is a world-renowned makeup artist, content creator, and founder of the beauty brand KJH Brand. Hughes originally trained as a nail technician and worked for several years in London as an in-demand nail tech for runway shows, editorials, and red carpet events. But she knew that her true passion was makeup, so she eventually quit doing nails and moved to New York City, throwing herself into the makeup world. During this time, she also started posting tutorials and looks on Instagram and, eventually, TikTokâa decision thatâs paid off, as she now has over one million followers between the two platforms. Fans were drawn to her sense of humor, her impeccable technique, and her down-to-earth, no-BS approach to makeup. Last year, after years of working with brands like Glossier and EstĂ©e Lauder, Hughes launched her own makeup line, KJH Brand, which focuses on multiuse, flexible products that anyone can use. The brand followed up its first smash-hit release, the Hyper Shine High Lite Kit, with its newest product, the Soft Smudge Lip and Cheek Stick, released this October.
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This week, we're doing a deep dive into the trends, habits, and styles of Gen Z and Gen Alpha. We've assembled a fascinating panel to help us decode and break down what's popular these days and how it differs between generations. We're joined by Gen Z stylist Tabitha Sanchez, trend reporter Casey Lewis, and content creator Faith Hitchon. At the end of the episode, we even get a few responses from Hitchon's Gen Alpha daughter, India. They're here to talk about how each generation tackles shopping, what's in and out, and why Gen Alpha might not care about trends at all.
Casey's Substack, After School
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Claire Mazur and Erica Cerulo are the founders of the modern romantic fiction entertainment company 831 Stories. The two met in college, and after graduating, Claire worked in the arts and Erica in editorial, but they stayed close and constantly shared ideas. In 2010, they partnered up and launched Of a Kind, an e-commerce company that sold limited-edition pieces and crafted meaningful editorial content about the designers behind them. Of a Kind grew a loyal following of customers who loved Claire and Ericaâs keen sense of style and humor. In 2015, they sold the business to Bed Bath & Beyond and stayed at the company for four more years doing marketing and strategy. In 2019, BB&B closed Of a Kind, which allowed Claire and Erica to slow down for the first time in years. They took a pause and thought about their next steps. Realizing the potential of the romance space (and how much they personally resonated with the content), they founded 831 Stories. The company now has a publishing imprint with Simon & Schuster, and their first book, Big Fan by Alexandra Romanoff, was published this past September.
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