Episoder
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Sales is merely a transfer of belief: You transfer your belief that you can solve a problem for a dog owner TO a dog owner.
There are SEVEN things that a dog owner must believe in order to buy your products and services. In this episode we go through WHAT your prospects need to believe and HOW you can help them arrive there. This is one that you should definitely take notes as you’re listening.
EPISODE NOTES: The Seven Beliefs Your Prospect Must Have to Buy From You -
As a dog training company we’ve been able to grow to do multi-millions in revenue per year. Is it because we’re WAY better dog trainers? Not really. Is it because we’ve got a WAY better website, or branding, or a really attractive model pushing our training? No, no, and definitely no. I’ve come to realize that our ability to grow hinges on this concept of follow up and how most business owners aren’t doing it. I share in this episode exactly how we’re doing it and how it’s led to most of our growth.
EPISODE NOTES: How Much Do You Follow Up? -
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Business owners everywhere are using, or considering using, Google, Youtube, Facebook, and Tik Tok to advertise their businesses. When it comes to advertising a pet business, however, there are unique considerations to take into account.
In this episode I share the advertising principles we’ve learned from spending hundreds of thousands of dollars on all these advertising platforms. I share what’s working now, what’s not working, and which advertising platform you should use for your business.
EPISODE NOTES: How to Use Online Advertising to Grow Your Dog Business -
Sales training is what I call ‘low hanging fruit’. Dog business owners are always looking for new ads or new content or new ways to get interested people to come to their business. But they don’t seem to spend any time learning how to be great at actually closing deals once people DO come to them.
In this episode I’m going to share the SIX components that we use in EVERY sales conversation that we have at my company. These six sales components are responsible for millions of dollars per year in sales at my company alone. You can peak in on EXACTLY how we do sales training and borrow it for your own business.
EPISODE NOTES: Borrow My Sales Process to Increase Your Closing Rate -
One of the big challenges pet professionals have is helping people see the value in what they offer. Why should someone invest big bucks with you? Oftentimes professionals will attempt to solve this issue by telling. Telling more about what they do, telling more about who they are, telling, telling, telling.
But the solution is often in ASKING. Asking the right questions at the right times in the right way to help dog owners come to an understanding of your value on their own. This episode shares HOW to ask the right types of questions so that your clients can see your value much easier and much clearer.
EPISODE NOTES: Sales Training- Using Questions to Share Value -
One of the most amazing thing I’ve seen as I’ve worked with various dog businesses is their growth. It’s so cool to see a dog business growing and hiring new staff. But this is also one of the biggest challenges business owners have.
Because as they grow their team there are now multiple touch points where things can go wrong, things can be done poorly, and your business and sanity can suffer. In this episode I share a formula that we use for examining EVERY problem within our business and team and how we can solve it. If you’ve got a team or are growing a team, this is a must listen.
EPISODE NOTES: Team Building- How to Solve Problems as You Grow Your Team -
Adam Katz is a long time dog trainer and marketer and has sold millions of dollars of his own dog training products and services as well as millions more for other dog training, boarding, and daycare businesses using Google Ads.
While Google Ads are great, you have to have them set up right and even have your business set up right in order to take advantage of them to their fullest. But when they're operating well for you, they're a great way to bring consistent, reliable, revenue. Adam shares exactly how he does that for dog businesses just like yours.
EPISODE NOTES: Grow Your Dog Business With Google Ads -
This episode is definitely a different one. In this episode I get really vulnerable and open up about the major challenges I've had in my dog training business. From being betrayed to being the one who betrays, from huge financial loss and major mistakes, to massive burnout and nearly halting the business on many occasions, to being the victim of fraud, and so much more I'm going to share with you a part of my journey that I haven't shared with people before.
Yes, part of this episode was therapy for me. I needed a way to talk about my challenges. But, even more, I hope it helps other business owners in this dog space. Other people are going through the challenges you're going through. Other people struggle. Other people feel pain from their business. While I don't have a perfect business, I share in this episode how we attempt, and sometimes succeed, in turning adversity into progress.
EPISODE NOTES: How to Deal With Adversity in Our Dog Businesses -
Ten years ago we talked with Mark Van Wye of Zoom Room. It was a great show and new franchisees of Zoom Room actually came on board because of that show. But a lot has changed in 10 years and the company is now franchising all over the country.
There is so much for the pet business owner to learn from this episode including how to acquire new customers at will, how to create systems for a pet business, how to predictably grow, and how to thrive in these unique times. This show is a can't-miss.
EPISODE NOTES: Zoom Room Revisited- 10 Years Later -
Basel Nassar was one of the original founders of Greek Gods Yogurt, which is now a multi-million-dollar brand sold in grocery stores all over the world. After selling that company for a sizable fortune, Basel decided to start another company, Boss Dog Brand, after he adopted a dog named Kelby who refused to eat. Kelby was a picky eater and had digestive issues, so Basel, understanding the yogurt industry, created a yogurt full of probiotics for dogs. Kelby loved it and soon the company began in late 2018.
In this episode, I pick Basel's brain to learn how to get a product into retailers, how to thrive during the pandemic, how the money is made in retail, and even how someone with a product idea can get it launched. This was a fun one to be able to talk with someone with this level of entrepreneurial background.
EPISODE NOTES: Pet Retail Riches- How Money is Made By Going Retail -
Saying that 2020 was an odd year for business is an understatement. We all know that the year threw us about a million curveballs. But what good is adversity if we don’t learn from it? I’m going to tell you in this episode what I learned in 2020 and what you need to do in 2021 if you want to not only survive, but thrive.
EPISODE NOTES: How to Survive and Thrive in 2021 -
This was a tough episode to do. Things are hard out there. But there are some silver linings and things you can do right now which will help you survive or even thrive during Coronavirus. Listen in on this episode to see how some businesses are even growing despite the crazy times.
EPISODE NOTES: How to Save Your Business Through Coronavirus -
I LOVE automation. It makes my life easier in running my businesses.
In this episode, though, automation takes on a new light with pet business software expert, Shane Whelan.
Shane's take on automation is that it should be more of an OPTIMIZATION process where the human touch enters the sales cycle right when it needs to be there. We need to OPTIMIZE the process for following up with our prospects and how to take tasks off our plate while not losing the personal touch that is so important in the pet business. If you've been hoping to automate/optimize more of your business to make life easier and make more sales, this is a must-listen.
EPISODE NOTES: Automation or Optimization -
Big Eye Agency is a large firm dedicated to helping businesses grow using cutting edge marketing and data. The agency recently did a study of pet owners to determine trends, how they're spending money, where they're spending money, and who is doing the spending. The results are a must have for anyone owning a pet related business.
In this episode I interview Adrian Tennant, the Vice President of Insights who headed up the study. You'll learn about additional products you can add to your service to make more money, what age groups are spending, how to target men or women in advertising, which advertising that consumers are paying attention to, and more.
EPISODE NOTES: Let's Talk Data! -
Lance is a Colorado based dog trainer who was burned out on doing lots of board and trains, lots of stress, and lots of long hours. He was making good money, about $160k per year, but he was losing passion for the dogs and working sunrise to late each night. Can you relate? He got into our coaching program and changed THREE main things.
The result? $20k in extra revenue ($15k per month/$180k per year as a solo operator, not too shabby) AND....NO MORE BOARD AND TRAINS, He cut his time commitment to his business in half while giving himself a nice raise. Not only do we talk about the three things he did to accomplish that, but we also get into what he can do to take the business to the next level.
EPISODE NOTES: MP3 Podcast - $20k Raise While Working HALF as Much with Ty Brown -
Do you get people saying your services are too expensive? Or they just don’t understand the value of what you’re offering? There’s a very simple technique called The Stack that can help you present your services in a way that makes a lot more sense to the dog owners out there. Listen in to this episode to learn how you can do it, too.
More details on this episode MP3 Podcast - How To Do ‘The Stack’ To Sell Higher Ticket Programs with Ty Brown -
When most dog businesses try to grow their revenue or at least have consistent revenue they ignore the math and go for a lot of activities that don't produce revenue. But, if you understand and can apply simple math you can turn 500 website visitors into $10k of revenue every month. Listen to this episode to learn how you can do this.
More details on this episode MP3 Podcast - 500 Visitors Equals $10k with Ty Brown -
Very few dog business owners advertise because the advertising they’ve done in the past has failed. There are six reasons WHY your advertising has failed in the past and in this episode I share how to fix each one. Imagine having a system where you could advertise and predictably bring in revenue.
More details on this episode MP3 Podcast - Why Your Advertising is Failing and How to Fix It with Ty Brown -
If you want to grow your business you have to STOP trying to spend the least on the things you buy for your business. You have to figure out how to pay MORE if you’re going to grow your income. Don’t believe me? I can prove it in this episode.
More details on this episode MP3 Podcast - Grow Your Business By Paying the MOST for Things You Need with Ty Brown -
Okay, okay. No, your program doesn’t HAVE to have these things... Unless you want to charge more, help your clients more, make a bigger impact, and compete with other dog trainers on a whole new level. If you want those things then this episode is a must-listen.
More details on this episode MP3 Podcast - How We’re Able to Sell Over $100k Your Dog Training Program MUST Have These Four Things with Ty Brown - Vis mere
