Episoder
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This episode of the Social Biz Breakdown Podcast focuses on the critical aspects of pricing strategies for social media management packages. It provides listeners with actionable insights into considering direct and indirect costs, understanding market rates, recognizing client budgets, valuing services appropriately, leveraging experience and expertise, defining the scope of work accurately, setting desired income goals, and choosing the right pricing model. Kelcie emphasizes the importance of fair pricing for sustainability and growth, offers guidance through a mini-course on package creation, and encourages social media managers to harness their skills for business success.
Check out the mini-course to start crafting your packages!
Read the blog post on this topic.
Ready to start your own Social Media Management business? Check out my signature course, The Social Biz Breakdown, and get started building your dream business today.
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This episode of the Social Biz Breakdown Podcast explores the crucial and often overlooked process of client offboarding in social media management. Kelcie delves into the importance of a smooth offboarding experience, not just for the sake of professionalism and respect but also for the potential of future collaboration and referrals.
Key steps such as understanding the client's needs, transition planning, knowledge transfer, feedback collection, final documentation, and maintaining a connection post-contract are discussed in detail. The episode emphasizes the value of an impeccable offboarding process in laying the groundwork for future success. It underscores the significance of treating the final weeks of a client relationship as an opportunity to set the stage for successive triumphs.
Check out the blog post on this topic.
Ready to start your own Social Media Management business? Check out my signature course, The Social Biz Breakdown, and start building your dream business today.
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This episode of the Social Biz Breakdown Podcast focuses on practical strategies for social media managers to attract and sign on new clients, a crucial aspect for business growth amid rising competition.
Kelcie discusses several key approaches, including showcasing expertise through blogs, webinars, and social media content; developing a strong portfolio with successful campaigns and client testimonials; networking at industry events and online groups; leveraging LinkedIn for B2B marketing; offering free consultations with clear expectations; utilizing client referrals; collaborating with businesses offering complementary services; exploring paid advertising; and personalized cold outreach.
These strategies aim to help social media managers establish their expertise, expand their network, and effectively communicate their value to potential clients, thereby growing their client base and business.
Want to join the Social Media Marketing challenge? If so, follow this link for more information.
Check out the blog post on this topic.
Ready to start your own Social Media Management business? Check out my signature course, The Social Biz Breakdown, and start building your dream business today.
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Mastering Tiered Pricing for Your Social Media Management Services
In this episode of the Social Biz Breakdown Podcast, we delve into the concept of tiered pricing for social media management packages, highlighting its advantages and potential drawbacks. We discuss how tiered pricing can cater to different budgets, offering upselling opportunities and flexibility in service offerings, as well as enhancing value perception among clients. However, we also cover the cons, such as the complexity this pricing model can introduce, potentially lower profit margins for lower tiers, the risk of undervaluing services, and client dissatisfaction with lower-tier results.
The episode aims to equip listeners with the knowledge to make informed decisions about employing tiered pricing in their social media management business and emphasizes the importance of clearly defined, fairly priced packages that align with the value provided.
Check out the blog post on this topic.
Need a little help creating your packages? Check out my mini-course, Master Package, to start creating packages today.
Ready to start your own Social Media Management business? Check out my signature course, The Social Biz Breakdown, and start building your dream business today!
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Effective Time Management Strategies for Social Media Managers
In this episode of the Social Biz Breakdown Podcast, the focus is on effective time management strategies for social media managers. The host provides insights on ensuring that tasks align with specific goals, the importance of utilizing a content calendar, how automation can save time, prioritization of high-impact tasks, and the benefits of time-blocking. The discussion also touches on taking control of your social media, letting go of the strive for perfection, and learning from mistakes for consistent improvement. The overall aim is to help social media managers and freelancers boost their productivity and achieve their set goals.
Check out the blog post on this topic.
Ready to start your own Social Media Management business? Check out my signature course, The Social Biz Breakdown, and get started building your dream business today.
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Boosting Engagement and Responsiveness through Social Listening
In this episode of the Social Biz Breakdown Podcast, we delve into the topic of 'social listening', its importance, and how to effectively use it for boosting engagement and responsiveness in social media management. The discussion highlights the role of social listening tools like Brandwatch, HootSuite, and Sprout Social in tracking audience sentiments towards a brand, identifying influencers and brand advocates, discovering trends, improving customer service, and gaining insights from competitors. The conclusion emphasizes the importance of proper utilization of insights gained from social listening and applying it in a timely and appropriate manner for enhancing a brand's online presence and reputation.
Check out the blog post on this topic.
Ready to start your own Social Media Management business? Check out my signature course, The Social Biz Breakdown, and get started building your dream business today.
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Effective Social Media Management: Strategizing Communication with Clients
The podcast talks about the vital role of effective communication strategies when managing a client's social media presence. The speaker emphasizes understanding the client's brand values and vision, setting clear expectations, providing regular updates and reports, being proactive, encouraging feedback, using plain language, scheduling regular meetings, and utilizing collaboration tools for better efficiency. The podcast aims to help social media managers build positive relationships with their clients by promoting transparency, empathy, and responsive communication.
Check out the blog post on this topic.
Ready to start your own Social Media Management business? Check out my signature course, The Social Biz Breakdown, and get started building your dream business today.
Audio Nuggets:
00:01 Introduction to the Podcast
00:41 The Importance of Effective Communication in Social Media Management
02:05 Strategies for Enhancing Communication with Clients
02:13 Understanding the Client's Vision
03:08 Setting Clear Expectations
04:28 Providing Regular Updates and Reports
05:27 Being Proactive in Communication
06:32 Encouraging Client Feedback
07:11 Using Plain Language for Clear Communication
07:53 Scheduling Regular Meetings
08:52 Utilizing Collaboration Tools
09:32 Conclusion: Building an Effective Communication Strategy
10:18 Final Thoughts and Wrap Up -
Achieving Success in Social Media Management: The Importance of Content Calendars
In this episode of the Social Biz Breakdown podcast, the host introduces the concept and critical need for a content calendar in effectively managing a social media business. Further discussion explores how a content calendar helps with organization, consistency, quality control, and team collaboration. The episode also provides a step-by-step guide on how to create a content calendar including choosing a platform, determining content mix, planning the posting schedule, brainstorming content ideas, and filling the calendar. The importance of regular maintenance of the content calendar, analyzing the performance of posts, encouraging team or client input, and planning ahead is also stressed. The host emphasizes that a well-maintained content calendar can be a game changer for improving the quality of content and bettering collaboration between a social media manager and their client.
Check out the blog post on this topic.
Need a head start? Grab a copy of my FREE Content Calendar to get started yourself!
Ready to start your own Social Media Management business? Check out my signature course, The Social Biz Breakdown, and get started building your dream business today.
Audio Nuggets:
00:00 Introduction to the Podcast
00:39 The Importance of a Content Calendar
02:01 Understanding What a Content Calendar Is
03:03 Why a Content Calendar is Crucial
05:59 How to Create a Content Calendar
06:19 Choosing the Right Platform for Your Content Calendar
07:19 Determining Your Content Mix
08:03 Planning Your Posting Schedule
08:37 Brainstorming Content Ideas
09:18 Filling Your Content Calendar
09:53 Maintaining Your Content Calendar
10:17 Reviewing and Analyzing Your Content Calendar
10:59 Encouraging Team Input and Planning Ahead
11:49 Conclusion: The Game-Changing Impact of a Content Calendar
12:26 Final Thoughts and Wrap Up -
Understanding Your Worth As a Social Media Manager
The podcast discusses the importance of knowing your worth as a social media manager, focusing particularly on pricing services correctly. It suggests studying your target audience, highlighting unique skills, understanding the value of time, considering platforms managed, and not being afraid to negotiate as key strategies. The idea of setting boundaries with clients and having confidence in your abilities is emphasized. The speaker also gives a brief ad for a mini-course they offer which provides a detailed step-by-step guide to efficiently pricing services.
Check out the blog post on this topic.
Ready to start your own Social Media Management business? Check out my signature course, The Social Biz Breakdown, and get started building your dream business today!
Audio Nuggets:
00:00 Introduction to the Podcast
00:38 Understanding Your Worth as a Social Media Manager
01:16 Knowing Your Target Audience
02:40 Highlighting Your Unique Skills
03:36 Beyond Just Posting on Social Media
04:37 Understanding the Value of Time
05:26 Considering the Platforms You Manage
06:05 Negotiating Packages and Prices
07:08 Offering Tiered Packages
07:50 Setting Boundaries with Clients
09:41 Being Confident in Your Worth
10:26 Conclusion and Final Thoughts -
Building Your Social Media Management Toolkit: Essential Software and Apps
In this episode of the Social Biz Breakdown podcast, the host discusses essential software and apps needed to build a successful social media management business. These include tools for visual content creation like Canva, analytics platforms such as Sprout Social, hashtag research tools like HashTrophy, and project management software including Asana, Trello, and ClickUp. For content curation, Feedly is recommended, while InShot and CapCut are useful for video editing. BuzzSumo is suggested for influencer marketing research, and Evernote for note-taking. Finally, scheduling software such as Meta Business Suite, Buffer, and HubSpot are crucial for planning content in advance.
Check out the blog post on this topic.
Ready to start your own Social Media Management business? Check out my signature course, The Social Biz Breakdown, and get started building your dream business today.
Audio Nuggets:
00:01 Introduction to the Podcast
00:40 Building Your Social Media Management Toolkit
01:30 Visual Content Creation: Canva and More
02:49 Analytics: Sprout Social and Other Tools
04:12 Hashtag Research: Instagram and Hash Trophy
05:25 Project Management: Asana, Trello, and Click Up
06:29 Content Curation: Feedly and More
07:19 Video Editing: InShot, Cap Cut, and More
08:05 Influencer Marketing: Buzz Sumo and More
08:51 Note Taking: Evernote and OneNote
09:45 Scheduling Software: Meta Business Suite, Buffer, and More
10:28 Conclusion: Building a Successful Social Media Management Business
