Episoder
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Wondering how to actually stand out on LinkedIn without sounding robotic or desperate? In this episode, we sit down with marketing strategist Cassie Tucker to unpack exactly what works (and what doesn’t) when it comes to personal branding, content creation, and meaningful networking on LinkedIn.
Cassie shares her step-by-step tips for optimizing your profile, crafting a headline that attracts the right people, and building trust without oversharing. Whether you’re looking for new clients, networking opportunities, or a job, this conversation breaks down the strategies that help LinkedIn work for you—without feeling cringey or overwhelming.
From dealing with imposter syndrome to writing posts that actually get engagement, Cassie offers practical, clear advice to help you show up with confidence and build a presence people want to follow.
Key Points:What to include (and avoid) in your LinkedIn profile and headlineHow to balance professionalism with personality in your postsThe do’s and don’ts of connecting and networking on LinkedInContent strategies that build credibility and spark real engagementTips for job seekers: how to show up without oversharingUsing the PIE Framework (Performance, Image, Exposure) to build authorityCassie’s favorite ways to generate story-driven content that resonates
Resources:Cassie Tucker on LinkedIn – www.linkedin.com/in/cassaundrapalmer/Marketing Happy Hour Podcast – marketinghappyhr.comWant Cassie’s LinkedIn Post Prompts? Send her a message on LinkedIn and she’ll share it with you!----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a
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What does it really take to deliver confident, polished live video that connects? Whether you’re presenting in Zoom, hosting a live stream, or recording for your course or business, your digital stage matters more than ever. In this episode, we sit down with Alec Johnson of Take One Tech and the Digital Stage Academy to talk about delivering value with clarity, confidence, and connection—without the overwhelm.
Alec shares how he went from struggling to create a single course video to building an entire business around “one-take” live production. We explore the difference between live streaming and live-to-tape content, the tools he recommends for boosting presence and polish, and why using Ecamm and presentation software together is a game-changer.
If you want to elevate your online presence without spending hours in post-production, this conversation is packed with practical advice to help you show up like a pro.
Key Points:The difference between live video, live-to-tape, and live productionHow to build confidence on camera—even if you feel awkward or unpolishedWhy digital stage presence is your modern-day business suitHow to keep live video engaging without relying on post-editingTools and strategies for running smooth virtual presentations and Zoom callsWhy Ecamm and Keynote or PowerPoint make the ultimate pairingBuilding muscle memory and removing friction from content creation
Resources:Alec Johnson’s Website – takeonetech.ioFree Ecamm Live MasterclassDigital Stage Summit – digitalstagesummit.com----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and
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Manglende episoder?
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Is YouTube the future of podcasting? In this episode, we’re joined by Shannon Hernandez—radio personality, podcast strategist, and host of The Podcast Therapist—to break down everything you need to know about YouTube’s role in the evolving podcasting landscape.
We explore what makes a podcast on YouTube “official,” the difference between uploading via RSS vs. going native, and how YouTube’s search tools and visual features give creators a powerful way to boost discoverability. Shannon shares insights from YouTube’s own podcasting team, offering a behind-the-scenes look at how creators can leverage playlists, end screens, thumbnails, and titles to extend their reach and grow their audience.
From audio purists to brand-new creators, if you’re wondering whether to bring your show to YouTube—or how to do it the right way—this episode lays out the strategy, tools, and mindset needed to make it work.
Key Points:The difference between a YouTube video and an official YouTube PodcastWhy uploading native video beats pulling in RSS feedsHow playlists, titles, and timestamps affect discoverabilityCommon optimization mistakes podcasters make on YouTubeHow to think through your podcast’s core objective before going all-in on videoTips for repurposing audio and building workflows that promote sustainably
Resources:The Podcast TherapistShannon Hernandez on YouTube----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences...
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What does it actually take to stay consistent and build momentum as a content creator? In this episode, we’re joined by Doc Rock and Marilou Mandl, co-hosts of Creators Unstuck, to break down the real mindset shifts and systems creators need to succeed in today’s fast-moving digital world.
Doc and Marilou share how small shifts in thinking—like embracing imperfection, blocking your time, and ditching outdated ideas about “balance”—can lead to big progress. They walk through the exact frameworks they use to stay accountable, how to move from overthinking to taking action, and why recording live content is a secret weapon for visibility and growth.
Whether you’re a small business owner, aspiring influencer, or a creative just trying to get your content flow back, this episode is packed with practical advice and a lot of real talk (and a little tough love).
If you’re ready to get unstuck and start creating with clarity and consistency, you don’t want to miss this one.
Key Points:Why perfectionism is just procrastination in disguiseThe “Block it, Lock it, Rock it” system for consistent content creationHow to use live recording for better SEO and faster workflowWhat traditional media taught them—and what today’s creators must do differentlyHow building in public strengthens community and content momentumPractical tools they use (and what creators should stop over-relying on)
Resources:Creators Unstuck YouTube Channel – youtube.com/@creatorsunstuckVideo Creator Club with Marilou Mandl – videocreator.clubDoc Rock’s Doc Pops Mic Covers – docmerch.com----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and
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You’ve launched the podcast. You’ve recorded the episodes. But now what? Can your show actually make money? In this episode of Social Media News Live, podcasting legend Dave Jackson joins us to separate fact from fantasy when it comes to podcast monetization.
Dave, Hall of Fame podcaster and author of Profit from Your Podcast, shares battle-tested strategies for turning your passion project into a profit-generating asset. We explore why most creators overestimate sponsorship potential, what really builds listener trust, and how your show can become a launchpad for opportunities far beyond downloads and ad reads.
From episode structure to authentic calls to action, listener surveys to affiliate programs—this conversation is full of practical advice for podcasters ready to go beyond the basics and start building a business.
If you’re serious about growing your podcast and making it work for you, this is the episode that will be perfect for you!
Key Points:Why “being in the phone book” (aka Apple Podcasts) isn’t enough to get discoveredHow to ask for feedback without fear—and why you absolutely shouldThe importance of building listener trust before expecting supportSponsorship myths, download realities, and smarter revenue optionsMonetization methods that go beyond traditional adsCrafting better calls to action that actually work
Resources:Dave Jackson’s Book: Profit from Your Podcast – https://amzn.to/4jzESx3 (affiliate link)School of Podcasting – schoolofpodcasting.comJoin Dave’s Live Show on YouTube – Saturdays at 9:30 am ET----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and
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Landing brand deals is one thing—building long-term, profitable sponsorships is another. In this episode, sponsorship coach and Creator Wizard founder Justin Moore breaks down how creators can secure high-value partnerships, avoid common pitfalls, and create real value for brands while maintaining audience trust.
Justin shares his proven strategies, from structuring pitches that stand out to negotiating like a pro. He also discusses the biggest mistakes creators make when reaching out to brands and how to avoid being undervalued. Whether you’re new to sponsorships or looking to scale your brand deals, Justin provides a roadmap to success.
We also discuss the importance of positioning yourself as a consultant rather than just a creator, the psychology behind brand partnerships, and why audience insights are the key to attracting the right sponsors.
If you’re serious about monetizing your content through sponsorships, this episode is packed with actionable advice that can take your brand deals to the next level.
Key Points:
Crafting sponsorship pitches that brands can’t ignorePositioning yourself as a consultant, not just a content creatorWhy audience research matters in securing the right sponsorshipsNegotiation tactics to land higher-paying brand dealsHow to build long-term relationships with sponsorsResources:
• Justin Moore’s Website – SponsorMagnet.com
• Creator Wizard – creatorwizard.com
• Justin’s Book, Sponsor Magnet (Amazon Affiliate Link)
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about...
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Feeling stuck when it comes to creating content? You’re not alone. Whether it’s perfectionism, overcomplicating your setup, or just struggling to stay consistent, these challenges can slow down even the most experienced creators.
On this episode, we’re joined by Katie Fawkes, Director of Marketing at Ecamm, co-host of The Flow and The VHS Club, and an expert in video podcasting. Katie shares insights from PodFest, her best strategies for overcoming content roadblocks, and how to stop overthinking and start creating.
We break down practical tips for getting past self-doubt, simplifying your workflow, and showing up consistently—without getting overwhelmed by gear, production, or perfection. Plus, Katie explains why video podcasting is on the rise and how creators can make the most of it.
If you’ve been feeling stuck, this episode is your permission to start where you are, use what you have, and build momentum one step at a time.
Key Points:
Overcoming content creation roadblocks and getting unstuckThe biggest misconceptions about video podcastingWhy perfectionism is the enemy of consistencySimple tech setups that work without breaking the bankHow video can help build deeper audience connectionsResources:
• The VHS Club Podcast - https://thevhsclubpod.com
• Ecamm’s Video Podcasting Guide - https://ecamm.kit.com/podcast
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range...
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Ever thought about writing a book but assumed it was out of reach? Think again! Publishing a book isn’t just about becoming an author—it’s a powerful strategy to establish credibility, grow your business, and create a new revenue stream.
In this episode, Matt Briel, VP of Marketing at Lulu, breaks down how entrepreneurs and creators can leverage self-publishing to expand their influence. He explains the different publishing paths—traditional, hybrid, and self-publishing—while highlighting why more business owners are choosing to publish on their own terms.
We also explore how AI is transforming the publishing process, making it easier than ever to market your book, streamline workflows, and free up time to focus on what matters most. Matt shares practical insights on setting up direct sales, capturing customer data, and maximizing profits without relying on third-party platforms.
If you’re ready to turn your expertise into a book that builds authority and drives business growth, this episode is packed with actionable advice to get you started!
Key Points:
The benefits of publishing a book as a business growth toolUnderstanding traditional, hybrid, and self-publishing optionsHow AI can streamline the writing and marketing processThe power of direct sales and why owning your customer data mattersUsing books as lead magnets to attract higher-value clientsResources:
• Lulu - Self-Publishing Platform: www.lulu.com
• Matt Briel’s Website: mattbriel.com
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm...
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Selling doesn’t have to feel like a cringe-worthy, pushy experience—especially when done with confidence and authenticity. In this episode, we’re flipping the script on sales with Conor Brown, founder of Vacation Kingdoms and co-host of this show. Conor has mastered the art of turning conversations into meaningful client relationships, and he’s sharing how you can do the same.
Conor walks us through the biggest mental roadblocks entrepreneurs face when selling their own products and services. He explains why it’s easy to promote someone else’s brand but often difficult to confidently sell our own work. Through mindset shifts and practical strategies, he breaks down how to sell without feeling salesy—so you can focus on helping your customers instead of second-guessing yourself.
We also explore how emotional storytelling fuels successful sales, the role of active listening in identifying client needs, and how to follow up without feeling pushy. Plus, Conor reveals his “Sales Creed” and how you can craft your own to approach sales conversations with confidence.
If you’ve ever hesitated to sell because it feels uncomfortable, this episode is packed with insights to help you shift your approach and turn selling into something natural, effective, and—dare we say—fun!
Key Points:
Why selling your own product feels harder than promoting someone else’sThe biggest sales mindset mistakes entrepreneurs makeUsing storytelling to make sales more engaging and authenticHow to actively listen and identify client pain pointsCreative ways to upsell without feeling sleazyThe power of a “Sales Creed” and how to create yoursBalancing relationship-building with making the saleResources:
Vacation Kingdoms – www.vacationkingdoms.comMomentum Event – www.loumongello.com/momentum----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and
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Ever wonder how some creators seem to churn out high-quality content at lightning speed? This week, we sit down with Ramon Ray, entrepreneur, speaker, and host of The Rundown with Ramon, to break down his formula for creating impactful content—fast.
Ramon shares his high-energy approach to content creation, explaining how he balances spontaneity with structure. He highlights his concept of “Fake Podcasting,” a rapid-fire content style that keeps his audience engaged without requiring extensive planning. Plus, he walks us through the daily workflow that allows him to maintain a steady stream of fresh material across multiple platforms.
Of course, AI plays a role, but as Ramon emphasizes, it’s just a tool—not a replacement for the human touch. He shares how he leverages AI for efficiency while ensuring his voice and personality shine through in everything he produces.
From systematizing content production to repurposing material for maximum impact, this episode is packed with insights to help you create more, stress less, and grow your audience.
Key Points:
Spontaneity meets strategy: How Ramon produces content daily without burnout.“Fake Podcasting” explained: Capturing ideas in the moment for fast content creationLeveraging AI the right way: Speeding up production without losing authenticityMaximizing reach: How to repurpose and distribute content efficientlyFinding your unique content voice: Standing out in a crowded digital spaceResources:
Ramon Ray’s website: www.ramonray.comHis blog on small business growth: zoneofgenius.comRamon’s book, Celebrity CEO Amazon link (affiliate)----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and
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Learn how to foster meaningful connections in the digital age with Terry Brock, a professional speaker, relationship marketing expert, and member of the Speaker Hall of Fame. In this episode, Terry shares how creators can harness the power of AI to nurture genuine relationships while maintaining authenticity.
Terry breaks down the key principles of relationship marketing and introduces practical ways to use AI tools for research, personalization, and communication. From understanding relationship intelligence to crafting thoughtful, personalized interactions at scale, Terry’s insights offer a fresh perspective on blending technology with the human touch.
Key Points:
The essence of relationship marketing: prioritizing authentic connections over quick transactions.Leveraging AI for relationship intelligence and personalized interactions.Balancing automation with genuine care to avoid inauthentic communication.Practical tools like Perplexity, ChatGPT, and Loom to enhance engagement and efficiency.Using AI-driven CRM systems to monitor and sustain healthy business relationships.Resources:
Learn more about Terry Brock: www.terrybrock.comStark Raving Entrepreneurs: www.starkravingentrepreneurs.com----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast
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Ever wonder how to build a thriving creator business without millions of followers? Billy Thorpe, founder of Deal Billy HQ, shares how he turned unconventional opportunities into a six-figure Amazon Influencer business. With over 3,100 brand deals under his belt, Billy’s journey proves that creative thinking and bold moves can pay off big time.
In this episode, Billy breaks down his unique approach to live selling, product promotion, and building brand relationships. He explains how leveraging low-cost, high-frequency products created consistent revenue streams and how repurposing tools like Whatnot maximized profitability. Whether you’re starting from scratch or looking to scale, Billy offers actionable strategies to monetize your skills, products, and platforms.
Key Points:
Building a business with Amazon Influencer strategies and live selling.Turning low-cost products into consistent revenue streams.Balancing product reviews, demos, and innovative sales strategies.Navigating challenges like seasonality and product overload.Using platforms like Whatnot to generate additional income.Resources:
Deal Billy HQ: www.billythorpe.live----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
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Get ready to discover how to integrate AI into your marketing and web design with Rich Brooks, founder of Flyte New Media. Rich shares his expertise in creating seamless, efficient workflows that elevate your content and website performance while maintaining your brand’s authenticity.
Rich walks us through how to strategically incorporate AI into content creation, from ideation to keyword research and refining final drafts. He also unpacks his process for optimizing landing pages, offering actionable tips to improve conversion rates. Whether you’re new to AI or looking to enhance your current strategy, this episode delivers practical insights to help you harness AI’s potential without losing the human touch.
Key Points:
Crafting AI-powered content workflows that balance creativity and efficiency.Leveraging AI for keyword research and SEO-friendly blog structure.Best practices for using AI to refine drafts and polish content.Optimizing landing pages with AI-driven tools to boost conversions.Building brand voice consistency across various AI applications.Resources:
Flyte New Media: www.takeflyte.comAgents of Change Podcast: https://www.theagentsofchange.com/podcastsBook: The Lead Machine: The Small Business Guide to Digital Marketing----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events,
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In this episode, we’re joined by Peg Fitzpatrick, a social media strategist, author, and small business advocate, to uncover strategies for making your business shine online. Peg shares insights from her latest book, The Art of Small Business for Social Media: A Blueprint for Marketing Success, offering practical advice for entrepreneurs eager to grow their brands with confidence and creativity.
We explore how to craft a winning social strategy, set achievable SMART goals, and engage your audience authentically. Peg also opens up about her journey as Canva’s first head of social strategy, building a global community and creating lasting brand impact.
Key Takeaways:
The importance of defining your target audience and building a strong brand voice.How SMART goals can transform your social media campaigns.Leveraging tools like Canva for efficient content creation.The value of user-generated content and how to encourage your audience to share.Why small businesses should focus on engagement over follower count.Resources:
Order Peg’s book, The Art of Small Business for Social Media (affiliate link)Peg's Website: pegfitzpatrick.comConnect with Peg on Instagram: @PegFitzpatrick----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range...
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Join us for an insightful discussion with Corey Walker, co-author of Instagram for Business For Dummies and Instagram For Dummies, as we explore how businesses can leverage Instagram to grow their brand authentically in 2024 and beyond. Corey shares her expertise in optimizing Instagram for businesses of all types—whether you’re a visual brand or a service-based provider.
In this episode, Corey covers everything from Instagram SEO strategies to using Reels and Stories effectively. She also reveals how businesses can navigate the ever-changing landscape of Instagram features while staying true to their voice and values.
Key Takeaways:
Why authenticity is the guiding principle for Instagram in 2024 and 2025.Understanding Instagram SEO and its role in helping your content get discovered.How Reels and Stories serve different parts of your marketing funnel.The power of series content to keep your audience engaged.Why businesses should prioritize micro-influencers and user-generated content.Resources Mentioned:
Corey Walker’s Instagram: @coreycwalkerCorey’s Newsletter: The Marketing SpecialistPre-order Corey’s new book, Instagram for Business For Dummies (3rd Edition). Affiliate link: Amazon----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or...
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Join us for a compelling Social Media News Live episode as we explore the intersection of innovation and brand storytelling with Kevin Lively, a former Disney Imagineer. Kevin reveals the magic behind crafting memorable narratives for beloved attractions like the Jungle Cruise and Zootopia, sharing his journey from a theme park skipper to an Imagineering storyteller.
During this episode, Kevin breaks down the essentials of creating immersive worlds and aligning them with your brand voice. He offers insights into maintaining the integrity of legacy experiences while introducing fresh, engaging updates. Kevin also sheds light on the importance of collaboration, from initial blue-sky ideas to the operational handoff, emphasizing the role of teamwork in bringing ambitious projects to life.
We also explore the fascinating details of Kevin’s latest creative endeavor, a world-building subscription box designed to inspire the next generation of storytellers. Whether you’re crafting a digital campaign or designing a physical space, this conversation is packed with actionable tips and imaginative inspiration.
Key Points:
Crafting immersive brand experiences through storytelling and world-building.Balancing legacy narratives with innovation to engage modern audiences.Lessons from Disney Imagineering on teamwork, authenticity, and attention to detail.Leveraging storytelling to differentiate your brand and connect with your audience.Empowering future creators through imaginative tools and exercises.Resources:
Kevin Lively's Website: www.kevinlively.comImagineWhat Box----------------------
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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a
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Ever wondered how AI could perfectly reflect your brand’s unique voice? This week on Social Media News Live, we’re exporting the world of authentic AI branding with Kinsey Soderberg, the mind behind Authentic AI. Kinsey walks us through her human-first approach to leveraging AI tools, ensuring your brand’s personality remains front and center.
Key Takeaways:
AI as Your Intern: Kinsey compares training AI to training an intern—don’t expect magic without guidance. AI shines when given clear instructions about your brand’s tone, values, and audience.Building a Brand Blueprint: Learn how Kinsey’s 80-page Brand Blueprint helps ChatGPT create nearly spot-on content while saving her hours each week.Repurposing Like a Pro: From social media captions to blog posts, Kinsey shows how AI can transform one piece of content into a multi-platform powerhouse.Maintaining Authenticity: AI isn’t about replacing your creativity but amplifying it. Kinsey emphasizes using AI as a collaborative partner, ensuring the human touch stays intact.Resources Mentioned:
DIY with AI Website – Kinsey’s hub for tools and resources.Brand Blueprint Course: Create your own ultimate brand training guide for AI. Learn MoreReels Prompt Playbook: Download free AI-powered Reels prompts. Get It Here----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting...
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Join us with Ryan Koral, founder of Tell Studios, as he breaks down the essentials of creating impactful videos with nothing but your smartphone. Drawing from his extensive background in filmmaking and strategic video marketing, Ryan reveals how anyone, from solopreneurs to small business owners, can harness the power of smartphone video to tell compelling stories and drive action.
Ryan dives into his journey from filmmaker to educator, sharing why he launched the Smartphone Film Academy. This Academy is designed to empower creators with the knowledge and skills to produce professional-quality videos using only a smartphone. Ryan discusses the most common mistakes people make with smartphone video – from smudged lenses to shaky footage – and offers practical tips for overcoming these pitfalls to capture clear, engaging content.
Throughout the conversation, Ryan emphasizes the value of storytelling and shares his TELL (Transition, Emotion, Leverage, Lead) framework to structure videos that resonate with audiences. He also tackles the myth that better gear equals better content, urging creators to focus on developing their unique voice and starting with what they have. From camera angles to lighting hacks, Ryan covers everything you need to know to start filming with confidence.
Key Points:
Smartphone Film Academy: Equipping creators to make professional videos with their phonesPractical tips to improve video quality, from cleaning lenses to understanding lightingThe TELL framework for creating engaging, story-driven videosOvercoming imposter syndrome and embracing authenticity on cameraHow AI is transforming video marketing and where Ryan sees the industry headedResources:
Tell Studios - www.tellstudios.comSmartphone Film Academy Waitlist - www.tellstudios.com/academy----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and
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Join us for a fascinating dive into the world of AI-driven visuals with Dustin Stout, creator of Magi. Dustin breaks down how AI image generation is transforming content creation, making it accessible for everyone—from seasoned designers to total newcomers. We explore how tools like Magi allow creators to bring their visions to life without the need for complex software or design skills.
Dustin walks us through essential techniques for crafting captivating AI-generated images, including tips on prompt engineering, choosing the right AI models, and using Magi’s built-in tools like the “enhance” button to simplify the process. His insights reveal how subject, setting, and style play a vital role in achieving visually stunning results. Plus, Dustin shares his journey with Magi, discussing challenges he’s faced, from tech upgrades to handling unexpected obstacles like fraud prevention, all while staying focused on improving the user experience.
Looking forward, Dustin gives a glimpse into the future of Magi with plans to incorporate even more creative tools, like video and audio generation, and ways to help users further customize their AI art. Whether you’re looking to up your content game or just getting started, this episode is packed with valuable insights for any creator.
Key Points:
Core elements for powerful AI image prompts: subject, setting, and styleMagi’s approach to simplifying AI art for beginnersBalancing creativity and practicality in prompt engineeringDustin’s journey in building and scaling Magi as an essential AI toolExciting future updates for Magi, including new video and audio capabilitiesResources:
Magi - magi.co----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just...
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Join us for an inspiring episode as we chat with James Hicks, founder of HicksNewMedia, about how embracing technology can elevate your business and break down barriers to success. With over 30 years in the tech industry, James shares his journey of helping businesses leverage cutting-edge tools to stay ahead in the digital age.
We explore the challenges many face when adopting new technology, including FOMO, trend-chasing, and not understanding what’s truly important for your business. James encourages solopreneurs and small businesses to stay focused on their mission and consciously understand their “why” and what resonates with their audience.
James breaks down the importance of staying informed and agile, and the necessity of knowing when to pivot. He shares the critical role of data science and insights in modern businesses and the importance of embracing new tools like AI without losing sight of what matters most: authenticity and connection.
With engaging anecdotes, like nearly knocking down Steve Jobs, and actionable insights on avoiding tech overwhelm, this episode is packed with valuable takeaways for any business owner looking to thrive in a fast-paced, ever-evolving digital landscape.
Key Points:
How to overcome fear and barriers to adopting new technologyThe importance of knowing your “why” and staying focused on your core missionWhen to embrace new tech, and when to stay the courseUsing AI and tech tools efficiently while maintaining authenticityThe power of building a community and staying connectedResources:
HicksNewMedia----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor...
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