Episoder
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"Being a fantastic speaker doesn't necessarily mean your audience will remember what you say," Karin Reed explains as she emphasizes the importance of structured communication to ensure the audience not only enjoys the presentation but also retains the key messages.
Karin shares an anecdote from a conference where a renowned, technically proficient keynote speaker delivered a polished but ultimately forgettable presentation. This serves to underline her primary point: the necessity of creating content that truly resonates and provides tangible value.
To help speakers enhance message retention, Karin introduces her âcontent frameworkâ based on the ârule of three.â This method builds on the concept that people best understand and remember information when it is presented in simple, patterned groups of three. Given that audiences generally remember only a fraction of what they hear, distilling and organizing key messages using this structure is vital.
Listeners will discover how to apply the rule of three by formulating a core message and supporting it with three distinct points. Karin provides variations of this framework for different contexts, such as pitching an idea or navigating change, and she encourages listeners to adapt these techniques to their personal speaking style.
The episode also covers effective strategies for starting and ending talks. Karin suggests beginning with an âunexpected openâ to captivate the audience immediately and concluding with an "emotional close" that leaves a strong, lasting impression and motivates action. Practical tips for implementing these techniques are provided throughout the discussion.
Quotes
âYour job is to deliver a message that's valuable and ensure that it is understood by your audience. You want to focus on the audience and their needs, not on how much you are entertaining them.â (04:44 | Karin Reed) âAre they understanding what you're saying? Are they getting it? Are you leaving them with something that is valuable?â (05:17 | Karin Reed)âIt's really important that you simplify your message. Why? Because people are terrible listeners. All of us are really bad listeners. In fact, research indicates that right after we've had a conversation with somebody, right afterwards, we remember only half of what was said to us. We want them to remember the key takeaways.â (06:29 | Karin Reed) âIf your goal is to have them take action, ask yourself, âWhat can I say to them that will make them say yes?â Sometimes that means pulling the right emotional triggerâthe thing that's going to motivate them to agree with what you are wanting them to do. Think about your audience, think about what they care about, and then make sure that your final words are playing to that emotional trigger. Make it relevant to them. Perhaps even consider using a âwhat's in it for meâ statement, because they'll certainly care about that. And then plan it out in advance because you want to finish strong. You don't want to finish with a whimper. (24:55 | Karin Reed)Links
Connect with Karin Reed:
Website: www.speakerdynamics.com
Speaker Dynamics University: https://university.speakerdynamics.com/
Speaker Dynamics on Instagram: https://www.instagram.com/speakerdynamics/
Karin Reed on LinkedIn: https://www.linkedin.com/in/karin-reed/
Podcast production and show notes provided by HiveCast.fm
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Jenn Chase, CMO at SAS, trades the ice rink for the boardroom as she opens up to Karin Reed on the Speaker Dynamics podcast about her unique path to leadership. Their discussion dives into the critical connection between leadership and communication, shedding light on how a leaderâs message resonates within the confines of their team and echoes throughout the broader business landscape.
Jenn talks about SAS's leading role in data and AI, stressing the key role communication plays in linking the company's past achievements with its current projects and future goals. She discusses her twin responsibilities: boosting morale among her team and defining the company's image to the outside world.
Reflecting on her time as a competitive figure skater, Jenn explains how lessons in performance, practice, and handling feedback have shaped her approach to communication. She highlights that thorough preparation for presentations is her strategy against feeling like an imposter.
In their conversation, Karin and Jenn touch on the challenge of breaking down complex ideas for diverse audiences and ensuring messages are accessible and engaging across different cultures. Jenn talks about the importance of feedback in creating an environment where honest critique is valued and used to improve communication skills.
The episode is particularly insightful for leaders who are reluctant to step into the spotlight. Jenn encourages them to see speaking opportunities as chances to share their unique insights and stories. She points out that being well-prepared is key to speaking confidently and effectively, offering practical advice for anyone looking to leave a mark through their communication.
Quotes
"Preparation is an antidote to imposter syndrome." (06:28 | Jenn Chase)"To lead is to communicate. You can't take those two things apart. If you're going to be a leader, you have to be prepared to communicate." (08:33 | Jenn Chase)"The higher up you get, the more information is curated before it gets to you. And people might be afraid to give you feedback. And so I have worked really hard to cultivate an environment where people are comfortable giving me feedback." (18:18 | Jenn Chase) "You have to remember as a leader, whether you're a leader today or aspiring to be a leader, you have a perspective and people want to hear it. So you can make a difference by communicating and sharing your perspective." (23:10 | Jenn Chase)"Success is where preparation and opportunity meet, and you can create both of those. And you have to prepare." (24:34 | Jenn Chase)Links
Connect with Jenn Chase:
Website: sas.com
Connect with Karin Reed:
Website: www.speakerdynamics.com
Speaker Dynamics University: https://university.speakerdynamics.com/
Speaker Dynamics on Instagram: https://www.instagram.com/speakerdynamics/
Karin Reed on LinkedIn: https://www.linkedin.com/in/karin-reed/
Podcast production and show notes provided by HiveCast.fm
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In crucial conversations, we often become our own worst critics, caught between the voice that speaks out loud and another that judges us internally. This internal conflict can derail us in how we communicate. However, effective strategies exist to manage it. Emmy-winning broadcast journalist and communication thought leader Karin Reed highlights the critical role of being fully present during communication, especially in high-stakes situations. She discusses the complexities of internal and external distractions that can lead to what she calls âbrain cramps.â
Citing Rick Perry's unforgettable debate lapse and Michael Bay's stage mishap at CES as examples, Karin explains how an overpowering inner critic can disrupt our flow of thoughts. A solution to this is a twofold approach: thorough preparation and the clever use of âpresentation helpersâ to maintain focus. Beyond the mechanics of speech, she advocates for the power of active listening. She introduces listeners to author Robert Bolton's concept of listening skills clustersâa method that enhances our engagement with the speaker and solidifies our presence, turning communication into a bridge rather than a barrier.
Listeners are invited to participate in a challenge Karin calls âBe Present Bingo,â a fun and meaningful exercise aimed to help you improve your ability to stay present, available for download here.
If you're looking to elevate your communication skills, tune in to this episode of Speaker Dynamics: Own The Room that offers actionable strategies to help you practice active listening and to stay present in every interaction.
Quotes
"We start judging everything that we are saying and doing in ways that may not even be apparent to our audience, but it could put us potentially at risk for a brain cramp. So a brain cramp is where you forget your train of thought, you forget something that you can't imagine ever forgetting. And it's because we have these two voices in our heads, and we're in a high-stakes situation, and we want to do well." (02:04 | Karin Reed) "Force yourself to stay in the moment, because if you start dividing your attention between what you think might be happening and what is happening in the moment, then you really are at risk of not doing a great job in how you're communicating, how you're presenting, how you're performing." (05:59 | Karin Reed) "Not being present for the entire question being asked can be a problem. Because first, you may not answer the actual question. Maybe your answer is the one that relates to the first half of the question, but doesn't relate to the second half of the question. Or you may miss out on uncovering a potential issue that was suggested in the second half of the question that you didn't hear because you were too busy thinking about how you were going to respond to the first half." (12:27 | Karin Reed)"One of my favorite things that I like to ask people to do whenever they are hearing a question is to actively listen. And active listening is an intentional skill. That's not something that most of us do innately. We hear things, which is a passive act, but actively listening, I guess passive act doesn't make sense, but we're passively hearing what is being said to us. Active listening is where you're really working to understand the meaning of what is being said, the message that is being said to you." (13:07 | Karin Reed) "Active listening does take work, and it certainly takes intention, but it can make all the difference in your interactions, both personally and professionally. It forces you to stay present and potentially avoid some verbal gaffes.â (19:56 | Karin Reed)Links
Connect with Karin Reed:
Website: www.speakerdynamics.com
Speaker Dynamics University: https://university.speakerdynamics.com/
Speaker Dynamics on Instagram: https://www.instagram.com/speakerdynamics/
Karin Reed on LinkedIn: https://www.linkedin.com/in/karin-reed/
Podcast production and show notes provided by HiveCast.fm
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Imagine you are leading a team where every member is as passionate about the company's impact as you are. Host Karin Reed discusses challenging traditional leadership narratives with guest Lisa Earle McLeod, a global expert on purpose-driven business and bestselling author of âSelling with Noble Purposeâ and "Leading with Noble Purpose.â In this episode of Speaker Dynamics: Own the Room, they explore the transformative power of leading with a noble purpose, where Lisa talks about how important it is for leaders to tell âmeaning storiesâ not just âmoney stories.â
Lisa explains the concept of a noble purpose â a motivating factor for companies to enhance their customers' lives beyond mere transactions. This episode peels back the layers on why focusing solely on metrics misses the mark if it doesn't directly contribute to customer well-being.
Listeners will gain an insider's look into how leaders can effectively embody and communicate this noble purpose by using real-life stories to incorporate a sense of empathy and passion within their teams. The discussion reveals how creating a narrative centered around the organization's customer impact not only sets a company apart in the marketplace but also skyrockets employee engagement.
For anyone leading a team or looking to make a genuine difference through their work, this episode promises actionable strategies, invaluable insights, and a compelling reason to rethink what truly motivates us. Discover how to turn your organization's focus outward, creating a culture where making money and making a difference go hand in hand.
QuotesâNoble purpose doesn't mean tolerating low performance. It means setting the bar very high because the work we do here actually matters.â (25:30 | Lisa McLeod)âYou don't have to choose between making money and making a difference. If customers are buying from you, what you're doing is helping them. And you don't need to buy into this false dichotomy that noble purpose is for the social workers and surgeons of the world. You don't have to choose between making money and making a difference. You deserve both. You can have both. And we all deserve that.â (26:05 | Lisa McLeod) âOne of the things that leaders often get accused of is talking out of both sides of their mouths. And leaders are afraid if they talk about the meaning and significance of the business, that people will think they don't care about the money. So you got to take that off the table. You have to say, I care about making a difference to our customers. I care about you all. And I also need to care about the money. And so when I talk about purpose and noble purpose and making a difference, that doesn't mean that I don't care about the money. If the money doesn't work, we don't have jobs. And oh, by the way, humans are complex. We can care about more than one thing at a time.â (22:57 | Lisa McLeod)LinksConnect with Lisa Earle McLeod:
Website: http://www.mcleodandmore.com/
Connect with Karin Reed:
Website: www.speakerdynamics.com
Speaker Dynamics University: https://university.speakerdynamics.com/
Speaker Dynamics on Instagram: https://www.instagram.com/speakerdynamics/
Karin Reed on LinkedIn: https://www.linkedin.com/in/karin-reed/
Podcast production and show notes provided by HiveCast.fm
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Navigating the intricacies of eye contact is akin to unlocking a hidden language of trust and connection in the realm of communication. Mastering the art of eye contact is a skill that transcends the boundaries of in-person, virtual, and hybrid communication. As we navigate these diverse settings, the significance of authentic eye contact becomes increasingly apparent. Karin Reed, a seasoned communication expert, illuminates the complexities of this essential aspect of human interaction, offering profound insights into its nuances and impact.
In today's dynamic communication landscape, the challenge lies not only in maintaining eye contact but also in ensuring its authenticity across various platforms. Karin's exploration of virtual eye contact reveals the delicate balance required to engage both physical and virtual audiences effectively. It's about more than just staring at a camera lens; it's about forging genuine connections that bridge the digital divide.
Dispelling myths surrounding artificial eye contact techniques, Karin encourages speakers to embrace vulnerability and authenticity in face-to-face encounters. Through genuine eye contact, speakers can cultivate an atmosphere of trust and engagement, captivating their audience on a deeper level.
Navigating hybrid communication environments presents unique challenges, but Karin offers innovative solutions to bridge the gap between physical and virtual participants. Her insights challenge us to rethink traditional notions of eye contact, empowering speakers to create inclusive and impactful experiences for all listeners.
At its core, this episode serves as a poignant reminder of the transformative power of authentic connection. Karin inspires us to embrace the language of eye contact as a means of fostering trust, empathy, and understanding in our interactions, both on and off the screen.
Quotes
âThe basic rule is if you are speaking, and you want to speak in an influential way, and to make it as comfortable for them to receive your message, you want to be looking primarily at the camera lens.â (4:18 | Karin Reed) âThe camera is the conduit to your conversation partner and you need to treat it accordingly.â (7:08 | Karin Reed)âYour slides are visual aids. They're not the presentation. They are aids. So by taking that slide away, then you become the primary conduit of information. And that means you're looking at the camera lens. So if your slides are up and you want to talk to the slides, look at the slides, totally fine. If your slides are not helping you impart information, take it away and allow yourself to become the primary messenger once again.â (11:48 | Karin Reed)âEye contact is essential to building trust, but it has to be authentic. So that means if you are in person, pick out people throughout the room to make genuine connection with. If you are virtual, you wanna make sure that you look at that camera when you want to speak with impact. And if you're hybrid, well, you gotta do both.â (24:10 | Karin Reed)Links
Connect with Karin Reed:
Website: www.speakerdynamics.com
Speaker Dynamics University: https://university.speakerdynamics.com/
Speaker Dynamics on Instagram: https://www.instagram.com/speakerdynamics/
Karin Reed on LinkedIn: https://www.linkedin.com/in/karin-reed/
Podcast production and show notes provided by HiveCast.fm
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"It was a career defining moment...but not in a good way." Host Karin Reed shares her personal experience of a disastrous presentation and reveals the crucial lesson she learned: protecting your face is essential for a successful presentation.
As conference season approaches and listeners may be preparing for career-defining opportunities, Karin shares her expertise to help you make the most of these big moments. She introduces a powerful metric: for every minute of presentation, dedicate an hour to preparation. This may sound daunting, but it ensures you deliver your best performance and captivate your audience.
Karin delves into the critical step of analyzing your audience. She highlights the curse of knowledge, where we assume our audience knows what we know. By understanding your audience's background, expertise, and blind spots, you can tailor your content to resonate with them, making it relevant and engaging. To support listeners, Karin has created a bonus worksheet to help with audience analysis. You can download this resource for free at www.speakerdynamics.com/bonuscontent.
Karin also shares practical tips on presentation delivery. Whether you prefer a full script, bullet points, or a hybrid approach, she encourages finding a method that allows you to sound authentic and deliver your message with conviction. She also explores the importance of managing the presentation environment, from utilizing confidence monitors to controlling your content.
Protect your face by investing time in preparation, understanding your audience, and controlling the environment, you can ensure your career-defining moments are positive and impactful.
Quotes
âIf you have a 20 minute presentation that you're delivering, you want to devote 20 hours to preparing for it. So that means for every one minute of presentation, you should allot one hour of prep time. And before those of you in the audience are saying, there's no way we can do that, Karin, I don't expect you to do it for every presentation that you do. But if you have a high stakes presentation, that career defining moment, I would highly, highly recommend that you do put that time in, in advance.â (5:29 | Karin Reed) âWhenever I'm thinking about putting together any sort of piece, I always try to think about, okay, who is in my audience? You know, what do they care about? What is valuable to them? Because if they don't care about it, they're not going to listen.â (7:54 | Karin Reed) âSteal a practice from the theater world, which is where they freeze the show. So the reason why you freeze the show is that you want to give the actors an opportunity to really practice it and rehearse it well. You know, so when you freeze a show, it means that no more changes can occur. So I want you to think about how you can freeze your presentation, you know, set a deadline, say, okay, on this day, whether it's two days before the event, whatever works for you, say, we're going to freeze this right now, there can be no more changes.â (19:42 | Karin Reed)âThe value of good content will be lost if you are not comfortable delivering it.â (20:45 | Karin Reed)Links
Connect with Karin Reed:
Website: www.speakerdynamics.com
Speaker Dynamics University: https://university.speakerdynamics.com/
Speaker Dynamics on Instagram: https://www.instagram.com/speakerdynamics/
Karin Reed on LinkedIn: https://www.linkedin.com/in/karin-reed/
Podcast production and show notes provided by HiveCast.fm
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Does the thought of being suddenly called upon to speak in a meeting or standing up to explain something to a large group send your heart racing and palms sweating? You're not alone. This episode of Speaker Dynamics - Own The Room dives deep into the art of mastering those pulse-pounding moments, transforming them from sources of anxiety into opportunities for impactful communication. Emmy-winning journalist Karin Reed sits down with Matt Abrahams, author of "Think Faster, Talk Smarter," to unravel the secrets of spontaneous speaking.Karin and Matt dissect the essentials of thriving in unscripted scenarios: from the critical need for mental preparation to adopting a mindset that views these opportunities as a stage for authenticity rather than a test of perfection. Matt, drawing from his wealth of experience and the practical advice in his book, shares invaluable strategies that anyone can use to communicate more effectively on the fly.
This episode is packed with actionable advice for professionals eager to enhance their communication skills, whether in high-stakes environments or day-to-day interactions. By adopting these strategies, listeners will learn to navigate spontaneous speaking moments with greater confidence and authenticity.
Tune in for a transformative exploration of spontaneous speaking with Karin Reed and Matt Abrahams, and make sure to check out the bonus episode on public speaking anxiety available on the Speaker Dynamics website for even deeper insights into conquering communication challenges.
Links:
Connect with Matt Abrahams:
LinkedIn: https://www.linkedin.com/in/maabrahams
YouTube: https://www.youtube.com/@ThinkFastTalkSmart
Twitter: https://twitter.com/tftsthepod
Instagram: https://www.instagram.com/thinkfasttalksmart/
Connect with Karin Reed:
Website: www.speakerdynamics.com
Bonus Content: www.speakerdynamics.com/bonuscontent
Speaker Dynamics University: https://university.speakerdynamics.com/
Speaker Dynamics on Instagram: https://www.instagram.com/speakerdynamics/
Karin Reed on LinkedIn: https://www.linkedin.com/in/karin-reed/
Podcast production and show notes provided by HiveCast.fm
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Ever wondered why some speakers captivate the room, holding every gaze, commanding attention effortlessly whether they're in person or on a screen? What if you could unlock that secret for yourself? Welcome to the inaugural episode of "Speaker Dynamics - Own the Room," where your host, Karin Reed, an Emmy award-winning broadcast journalist, four-time author, and renowned communication expert, unveils the essence of commanding communication. With a rich background in media and a passion for teaching, Karin is on a mission to help you master the art of effective communication in every setting.
In this episode, Karin shares her inspiring journey from broadcast journalism to becoming a sought-after communication coach. It all began with a pivotal request from a C-level executive seeking to improve her on-camera presence. This encounter sparked the creation of a comprehensive curriculum aimed not just at on-camera communication but at empowering individuals across all communication platforms. Karin delves into the unique challenges of speaking through a camera, highlighting the crucial differences from in-person interactions, including the lack of audience feedback, the discomfort of seeing oneself on screen, and the unrealistic pressure for perfection.
With a promise to offer real-world advice and actionable tips, Karin sets the foundation for what listeners can expect: a treasure trove of insights into becoming more authentic and effective communicators. She emphasizes that intelligence doesn't equate to on-camera charisma and that true communication power lies in authenticity. This episode is a call to action for anyone looking to elevate their communication skills, from executives striving to lead with impact to teams seeking to enhance their collective influence. Karin's message is clear: authentic communication is the key to owning the room, regardless of the medium.
Quotes:
âEvery leader now needs to be a master of communication across all platforms. And that's what this podcast is all about. Because it's not just about on-camera communication, it's just not about virtual communication. It's not just about in-person communication, whether that be in front of a boardroom or up on stage. It's about how to be impactful, how to have influence in the room whether that is a physical room or a virtual one.â (9:12 | Karin Reed) âBeing good on camera is not a reflection of your intelligence or lack thereof.â (10:11| Karin Reed) âThe camera offers no feedback. So whenever you are talking to people face to face, when you're presenting in a room where everybody's sharing the same air, Typically, you are surveying the landscape and trying to see how your message is being greeted. And you know, maybe somebody is nodding along, maybe somebody is nodding off, but you change your delivery based upon that feedback that you're receiving. But if you are talking to a camera, that camera offers no feedback and it creates this barrier to how effective you are when you communicate.â (11:48 | Karin Reed)âWhen we perform, we want to be perfect. And the harder we try to be perfect, what happens? Well, the more difficult that becomes. And here's the thing. Perfection is not what makes you a great communicator, does not make you a great speaker. What makes you a great communicator, what makes you a great speaker, whether it's on camera or off, is authenticity.â (14:02 | Karin Reed)Links
Website: www.speakerdynamics.com
Speaker Dynamics University: https://university.speakerdynamics.com/
Speaker Dynamics on Instagram: https://www.instagram.com/speakerdynamics/
Karin Reed on LinkedIn: https://www.linkedin.com/in/karin-reed/
Podcast production and show notes provided by HiveCast.fm
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Have you ever been captivated by a great speaker and wondered how they make it look so effortless? Trust me, while it may look effortless, it likely took a lot of effort to get there. How do I know? Because Iâve helped thousands of coaching clients take their speaking skills from bland to âbravo!â, and Iâm ready to help you too. In this twice monthly podcast, Iâll teach you how to deliver a message with impact â whether you are pitching an idea to investors, charging up your team at sales kickoff, or seeking to influence a decision by your board. In 30 minutes or less, youâll hear actionable tips from me and my expert guests on how to close that deal, inspire your team to excellence, and own any room.
