Episoder

  • In this episode, we explore the intertwined worlds of marketing and sales, emphasizing the importance of understanding and addressing customer needs to build authentic connections. By examining strategies employed by Olympus Men and OMH Creative, we discuss how to create compelling content with strong templates and guidelines that ensure team alignment. We highlight common pitfalls in marketing, such as an overemphasis on the product, and advocate for a shift in focus to addressing customer pain points. Join us for actionable insights and practical advice to revolutionize your marketing efforts and enhance customer relationships.

    00:00 Introduction and Overview

    00:02 The Essence of Marketing and Sales

    01:05 Crafting Effective Marketing Content

    02:50 Client Interactions and Insights

    04:35 Identifying Bad Marketing Practices

    07:40 Shifting to Effective Marketing Strategies

    08:34 Identifying the Problem and Its Importance

    09:15 Creating Urgency and Fear of Missing Out

    09:39 Differentiating Yourself from the Competition

    10:24 Effective Marketing Strategies

    11:27 Engaging with Customers on a Personal Level

    13:55 Applying Marketing Concepts in Various Mediums

    15:38 Concluding Thoughts and Encouragement

    ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

  • In this week's podcast, Aaron shares a personal experience involving his son's participation in a high school musical and draws parallels to the business and entrepreneurial world. He emphasizes the importance of being proactive rather than reactive in various scenarios, akin to being a thermostat instead of a thermometer. The episode provides practical tips on setting the emotional tone in networking events, presentations, and team meetings. It also includes visualization and physical exercises to help you take control and project positive energy effectively.

    00:00 Introduction and Personal Story

    01:10 The Thermostat vs. The Thermometer Concept

    05:20 Applying the Concept in Various Scenarios

    09:57 Visualization and Physical Hacks

    11:53 Conclusion and Final Thoughts

    ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

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  • Making Transformation Inevitable: Plan the Dive and Dive the Plan

    This week's podcast episode, hosted by Aaron Jay Jacobs, delves into the theme of transformation as families prepare for the back-to-school season. Jacobs shares valuable insights on the 'Plan the Dive, Dive the Plan' philosophy, applying this concept to both personal and business contexts. He discusses optimizing clients' experiences by providing ongoing support, focusing on men’s health at Olympus Men, and ensuring successful outcomes through structured plans and regular check-ins. The episode highlights upcoming programs like the 'Look Better Naked' 12-week bodybuilding initiative and a monthly mental resilience coaching course, aiming to help men achieve their health and wellness goals.

    00:00 Introduction and Weekly Theme

    00:59 Planning the Dive: A Metaphor for Success

    02:03 Applying the Plan to Business and Clients

    03:47 Olympus Men's Approach to Client Success

    06:13 Supporting the Dive: Beyond the Initial Plan

    07:34 New Programs and Initiatives

    11:04 Ensuring Client Success and Transformation

    12:59 Personal Insights and Final Thoughts

    16:35 Conclusion and Call to Action

    ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

  • Unlock Your Best Body: Essential Tools for Nutrition and Exercise

    In this episode of the Storied Coaching Podcast, Aaron J. Jacobs delves into the essentials of hormone optimization and high-performance coaching. He discusses why men seek to live in bodies they are comfortable in and the benefits of testosterone optimization therapy. Aaron introduces essential tools for tracking nutrition and exercise, focusing on the Pareto principle for effective results. Aaron shares his personal experiences, tips, and the significance of disciplined health management to achieve and maintain a desirable and energetic physique.

    00:00 Introduction to the Podcast

    00:18 Why Men Seek Hormone Optimization

    01:00 The Real Goals Behind Hormone Optimization

    01:11 Challenges of Middle Age and Health

    02:01 The Benefits of Testosterone Optimization Therapy

    03:49 Personal Transformation Journey

    09:43 The Pareto Principle in Health and Fitness

    12:08 Importance of Nutrition Tracking

    17:01 Recommended Nutrition Apps

    21:43 Recommended Exercise Apps

    27:34 Conclusion and Call to Action

    ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

  • In this week's podcast episode, we dive into the fascinating new book 'Superabound: Live the Life the Universe is Dreaming for You' by Steve Haas and Erin Aquin. Host Aaron welcomes Steve to discuss their journeys from coaching clients to authors, the inspiration behind their book, and the concept of guiding people through their own hero's journey, particularly entrepreneurs. They explore meaningful themes like creating a visionary practice, establishing a holistic support system, and maintaining relationships through the analogy of lanterns instead of traditional goals. Tune in for an inspiring conversation about finding purpose, evolving careers, and supporting each other's growth on the path to success.

    00:00 Introduction and Special Treat

    01:39 Meet Steve Haas and His Journey

    03:44 The Concept of Superabound

    05:38 Navigating Life's Nudges

    09:17 The Lanterns and Visionary Practice

    14:59 The Tending Triad and Sustaining Rituals

    21:08 Writing the Book: A Collaborative Journey

    26:24 Conclusion and How to Connect

    ➡️ Learn more about coaching with Superabound or pick up a copy of the book at BeSuperabound.com

    ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

  • The Hawthorne Effect: Celebrating 100 Episodes with Aaron J. Jacobs

    In this milestone 100th episode of the storied coaching podcast, Aaron J. Jacobs reflects on the journey so far and expresses gratitude to his listeners. He delves into the fascinating concept of the Hawthorne Effect, discussing its origins, key experiments, and its relevance today. Through various examples from healthcare, education, and personal experiences, Aaron illustrates how observation and support can boost productivity and personal growth. Tune in to learn how you can apply these insights to your professional and personal life.

    00:00 Welcome to Episode 100!

    01:47 The Hawthorne Effect: An Introduction

    02:46 The Original Study: Western Electric

    03:51 Key Findings and Observations

    08:08 Applying the Hawthorne Effect in Modern Contexts

    09:45 Personal Reflections and Podcast Journey

    11:39 Practical Applications in Various Fields

    17:37 Final Thoughts and Gratitude

    ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

  • Avoiding the Comment Section: Strengthen Your Hero's Journey

    In this week's episode of the Storied Coaching Podcast, Aaron J. Jacobs shares invaluable advice for anyone writing their own hero story: avoid the comment section. He discusses how focusing on negative comments, often from a small and unrepresentative segment of readers, can derail your progress and self-confidence. Aaron emphasizes the importance of maintaining your forward momentum and being cautious about whose opinions you let impact your personal growth and new adventures. Revisit Episode 14 for a deeper dive into this topic as part of the Hero's Journey series. Tune in and get inspired to keep moving forward with your story, uninterrupted by naysayers.

    00:00 Introduction and Purpose

    00:19 The Toxicity of Comment Sections

    01:54 The Impact of Negative Comments

    02:12 Statistics and Studies on Comment Sections

    05:39 Personal Story: Reinventing Yourself

    08:51 Dealing with Opinions and Comments

    11:21 The Internal Comment Section

    14:08 Conclusion and Final Thoughts

    ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

  • Unlocking Your Full Potential with Story Modeling: Overcome Limiting Beliefs

    In this week's episode of the Storied Coaching Podcast, Aaron J. Jacobs introduces 'Story Modeling', the fourth and largest tool in his toolkit. Building on the previous three tools discussed in episode 97, this episode delves deep into how to deconstruct unhelpful stories that hold you back in various aspects of life—whether personal, professional, or physical. Aaron explains the 'SFEAR' (Story, Fact, Emotion, Action, Result) acronym, providing a step-by-step guide for identifying, analyzing, and replacing limiting beliefs with empowering ones. Tune in and learn how to apply this powerful tool to create positive change and unlock your full potential.

    00:00 Introduction and Recap

    00:43 Introducing the Fourth Tool

    02:39 Understanding Story Modeling

    05:21 Deconstructing a Story: Step-by-Step Guide

    11:45 Rewriting Your Story for Success

    17:14 Applying Story Modeling in Real Life

    24:14 Conclusion and Weekly Challenge

    ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

  • In this week's episode of the Storied Coaching Podcast, Aaron J. Jacobs discusses his recent family trip to New York City and shares three essential tools to manage anxiety. He highlights the importance of mindful breathing/transcendental meditation, physical movement, and gratitude thinking as effective strategies to reduce anxiety and maintain mental health. Aaron also reflects on his own experiences and offers practical tips to help listeners navigate anxious and depressive thoughts. Tune in to start using these tools to cultivate a more peaceful state of mind.

    00:00 Introduction and Welcome

    00:03 Family Trip to New York City

    01:46 Broadway Show and Family Bonding

    02:08 Navigating Family Challenges

    02:47 Dealing with Anxiety

    03:43 Gratitude for Podcast Support

    04:54 Three Tools to Combat Anxiety

    06:04 Tool 1: Transcendental Meditation

    08:17 Tool 2: Movement and Exercise

    10:02 Tool 3: Gratitude Thinking

    13:15 Conclusion and Final Thoughts

    ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

  • In this episode, Aaron is joined by the insightful Tommy Geary, known from the Durable Dad Podcast, for a guest star episode. The two dive deep into the challenges men face, particularly around mental health, connection, and the importance of building meaningful friendships after 40. Sharing personal anecdotes, they emphasize the significance of male networks, vulnerability, and the unexpected benefits of physical and emotional camaraderie. Tune in for a heartfelt conversation on being a high-performing man, struggling with life’s pressures, and how intentional relationships can make all the difference.

    00:00 Introduction and Special Guest Announcement

    00:15 Adventures and Injuries with Tommy

    01:39 Men's Mental Health and Friendships

    02:41 The Importance of Connection and Support

    03:06 Personal Experiences and Coaching Insights

    05:23 Finding Community and Overcoming Struggles

    12:45 Innovative Coaching Methods

    22:02 Planning Purposeful Visits

    22:11 Being the Glue in Relationships

    22:48 Leveraging Existing Friendships

    24:17 Deepening Friendships Through Visits

    24:56 Making Friends After 40

    25:43 The Importance of Emotional Vulnerability

    28:30 The Role of Life Coaches

    32:48 Balancing Business and Personal Life

    38:08 Celebrating Wins and Staying Motivated

    39:59 Final Thoughts and Resources

    ➡️ Check out what all the commotion is about by heading to OlympusMen.com, or grab our comprehensive testosterone guide for men by going here.

  • Join Aaron J. Jacobs in episode 95 of the Storied Coaching Podcast as he shares his recent experiences about the importance of male friendships in maintaining mental health. Aaron discusses how regular visits to male friends have rejuvenated his emotional well-being and offers actionable steps for cultivating and maintaining these vital connections. From his personal story about feeling isolated during the pandemic to his proactive approach of planning quarterly trips, Aaron emphasizes the need for men to actively foster their social circles for better mental health and well-being.

    00:00 Introduction and Recent Trip Recap

    01:19 The Importance of Male Friendships

    02:46 Challenges of Maintaining Friendships

    03:40 Efforts to Reconnect and Maintain Friendships

    04:58 Planning and Prioritizing Friendships

    06:44 Positive Impact on Mental Health

    11:31 Encouragement to Take Action

    15:45 Conclusion and Final Thoughts

    17:09 Podcast Outro and Teasers

    ➡️ Check out what all the commotion is about by heading to OlympusMen.com, or grab the guide I mention in the episode by going here.

  • Men's Mental Health Month 2024: A New Way to 'Man Up'

    In this week's episode of the Storied Coaching Podcast, Aaron J. Jacobs dives into the critical topic of Men's Mental Health Month, held every June. Aaron discusses the importance of addressing mental health issues, the societal stigmas men face, and how outdated views of masculinity contribute to the problem. He shares alarming statistics and personal anecdotes to emphasize that men are not alone in their struggles. The episode challenges the traditional notion of 'manning up' and introduces a healthier, more supportive approach. Aaron encourages men to acknowledge their emotions, seek help, and build meaningful connections. Join us for an insightful, empowering conversation aimed at transforming how men approach their mental health.

    00:00 Introduction to Men's Mental Health Month

    01:04 The Stigma Around Men's Mental Health

    02:05 Shocking Statistics on Men's Mental Health

    04:30 The Impact of Low Testosterone and Hormone Imbalances

    06:30 The Decline of Male Friendships

    10:06 The Concept of 'Man Up' and Its Evolution

    15:08 Buffering: The Dangerous Coping Mechanism

    18:50 Redefining 'Man Up': Embracing True Stoicism

    26:08 The Importance of Asking for Help

    29:24 Conclusion and Call to Action

    ➡️ Check out what all the commotion is about by heading to OlympusMen.com, or grab your free testosterone guide by going here.

  • Welcome to this week's episode of Storied Coaching with Aaron J. Jacobs, where we dive deep into hormone health, specifically focusing on the rising issue of male testosterone deficiency. Aaron discusses testosterone optimization therapy, its benefits, and how it can significantly enhance various aspects of men's lives, from mental clarity and energy levels to physical performance and sexual health. Learn about the causes behind this epidemic, including lifestyle factors and environmental toxins, and get answers to common questions men have about starting testosterone therapy. This episode is packed with essential information for those curious about improving their health and quality of life. Tune in to find out if this could be the right path for you.

    00:00 Introduction and Podcast Overview

    00:44 Understanding Testosterone Optimization Therapy

    02:26 The Testosterone Deficiency Epidemic

    04:23 Factors Contributing to Low Testosterone

    08:51 Benefits of Testosterone Optimization

    16:49 Testosterone Therapy: What to Expect

    22:38 Common Questions About Testosterone Therapy

    38:20 Signs of Low Testosterone

    43:55 Conclusion and Next Steps

    ➡️ Check out what all the commotion is about by heading to OlympusMen.com, or grab the guide I mention in the episode by going here.

  • DEEP BREATH.

    I paused to build something new.

    I'm pretty excited to share it with you.

    This episode left me with a vulnerability hangover, but I'm here for it.

    Because by sharing my experience, I can help other men.

    That man might be you or someone you care about.

    Tune in to hear about my new direction and why it might be just what you need.

    FORWARD!

    ➡️ Check out what all the commotion is about by heading to OlympusMen.com, or grab the guide I mention in the episode by going here.

  • I talk a lot about default and intentional stories. In my experience as a coach, this set of tools helps my clients 90% of the time.

    But what about the other 10%?

    Sometimes, you need a different set of tools.

    This week, I talked with Kim Rees, a coach specializing in Trauma and Nervous System regulation.

    It is a valuable set of tools, and she gives us the inside scoop on how to start applying and benefitting from these techniques today.

    ➡️ Kim Rees would love to share a Quick Guide to Nervous System Resilience with you. Email her "Send me the guide" at [email protected]

  • Have things been “okay" for a while?

    Would you like to move from okay to great?

    You are not alone.

    But how do you break through plateaus, especially when things are not necessarily bad?

    Why would you even want to?

    Tune in to find out how a pattern break may be exactly what you need right now to shake yourself awake and step into a bigger version of yourself so you can serve at a higher level.

    Do you want help breaking through your plateaus this next year? Come join us at https://storiedentrepreneurs.com

  • Tick Tock.

    It's the sound of the calendar year winding to a close.

    Did you set goals in January that you are worried won't happen by Dec 31st?

    You are not alone.

    However, this can be a powerful time to serve your customers and bring in some end-of-the-year deals.

    I'm going to show you what your clients are FEELING right now.

    Listen in as I share two emotional states your clients are and will be feeling soon, which can help you and them get the results you both want.

  • Have you ever been to a Thanksgiving event where people are complaining?

    It sucks, and it's contagious.

    But there is a solution.

    You can beat them to the punch by proactively priming them with a gratitude activity.

    I want you to create a grateful environment this Thanksgiving. Listen and watch to use this simple trick and share it with others.

  • Time to stretch.

    Time to grow.

    Time to get grateful and uncomfortable, swirl them both together, and step into a larger version of yourself.

    Listen and watch as I take you behind the scenes of working with one of my dream clients last week and how becoming friends with imposter syndrome and perfectionist brain tendencies allowed it to happen.

    Then, apply the lesson so you can grow into the next evolution of the hero you are meant to be.

    Forward!

    ➡️ Want to see me put this week's podcast topic into action for you? Then check out the weekly Storied Coaching Pod Dive. Join me live every Friday as I distill the week's learnings into actionable tactics you can use on your entrepreneurial hero journey so you can level up your life and your revenue. Go to StoriedCoaching.com/PodDive to get your invite.

  • Do you ever worry you are not getting results faster because you focus on the wrong things?

    You are not alone.

    It comes up consistently when working with high-performing leaders and their teams.

    This week, I will share the silver bullet I use to help high performers get aligned and focused on what will get them the most significant results in their personal and professional lives.

    I call it the Hero Statement Formula.

    It's simple to learn.

    It's effective immediately.

    Watch or listen and get going even faster toward your future self with your desired results.

    ➡️ Want to see me put this week's podcast topic into action for you? Then check out the weekly Storied Coaching Pod Dive. Join me live every Friday as I distill the week's learnings into actionable tactics you can use on your entrepreneurial hero journey so you can level up your life and your revenue. Go to StoriedCoaching.com/PodDive to get your invite.