Episoder
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Hop Online
Paris Childress on LinkedIn
Show Notes:
4:00 - Building an ICP Matrix with AI: Understanding customer profiles
8:00 - How To Use client call transcripts to build better AI outputs
14:00 - Creating an AI council: Getting 30 people on board without fear
16:00 - Using GPT-4 as a strategic thought partner for agency transformation -
Zach on LinkedIn
Reveal.ai
6:01 - Exploration of how to use customer insights in marketing
11:05 - Zach explains how customer understanding manifests in marketing efforts
15:48 - Discussion on personalization in outreach and scaling efforts
21:13 - Explanation of Anthropic's prompt builder and its benefits
26:36 - Exploring different ways to use customer conversation transcripts for content creation
31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"
35:57 - Discussion on creating SOPs and improving processes with AI
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Manglende episoder?
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Greg Brooks on LinkedIn
SearchTides Website
Highlight Timestamps:
3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content9:15 - Discussion on the process of identifying core topics and creating content strategy16:30 - Greg shares a real-world example of content strategy using personal lending as a topic23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice28:30 - Greg's perspective on the importance of brand equity in the future of marketing -
Matt McGrory on Linked IN
Check out Arwen
Timestamps:
0:57 - Explanation of AI-powered content moderation2:57 - Using RAG for brand-specific engagement
5:22 - Balancing AI automation with human oversight
8:28 - Prompt engineering and human-reinforced learning
9:00 - Using AI for creative storytelling in marketing
12:27 - Manual moderation techniques before AI tools
14:00 - Creating a structured approach to social media engagement
17:32 - Understanding brand health reports and benchmarks
21:38 - Analyzing sentiment and emotions in social media campaigns
26:53 - Key takeaways for growing on social media using AI
30:46 - Closing remarks and contact information
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Check out Omneky
Hikari on Linked In
Show Highlights:
2:09 - Current AI capabilities in marketing
4:40 - Building effective brand assets for AI
6:53 - Analyzing marketing metrics with AI
9:06 - The future of personalization in advertising
10:55 - Limitations and potential of AI in marketing
14:27 - Integrating AI with existing marketing automation
17:54 - Advice for marketers to stay ahead in AI
21:51 - The enduring importance of human elements in marketing
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Check out Tykr: https://tykr.com/
Show Highlights:00:00 Introduction and Guest Welcome
00:19 Sean Tepper's Background and Journey
02:24 Ticker's Growth and Features
03:49 Marketing and AI Integration
04:17 Content Creation Workflow
06:47 SEO and Content Optimization
10:39 Leveraging AI for Content
19:53 Learning Resources and Final Thoughts
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Thanks to this week’s sponsor, Landbot, AI Chatbot Generator for Conversational Experiences.
Marketing, Sales, and Customer Service teams save time and cut operating costs by automating conversations with Landbot's AI Chatbot Generator.
Start your free trial here:
https://bit.ly/4dRYGJw
Show Highlights:
1:00 - Dan’s Marketing Journey: Dan shares his transition from graphic design to a comprehensive marketing role, including his work at Sweetfish.
3:10 - The Impact of AI on Marketing: Dan explains how AI is becoming integral to all aspects of marketing and why he decided to focus on it.
5:35 - Repurposing Content with AI: Detailed explanation of how Dan uses AI to turn a single podcast episode into 40 pieces of content in 60 minutes.
8:00 - Tools and Techniques: Discussion on the tools like Cast Magic and custom GPTs Dan uses for efficient content repurposing.
10:15 - The Step Method: Dan introduces his "Step Method" for creating high-quality content using starter content, templates, examples, and prompts.
12:45 - The Power of Super Prompts: Insights into how super prompts enhance AI-generated content and make it more effective.
15:20 - Practical AI Applications: Examples of how AI can handle repetitive marketing tasks like scheduling and reporting.
17:50 - Personalization with AI: How to use AI for creating personalized and actionable content for different audience segments.
20:35 - Automating Education: Discussion on using AI to customize learning experiences and course content.
22:50 - Challenges and Learnings: Dan shares his experiences with the limitations and potential of AI tools in marketing.
25:00 - Future of AI in Marketing: Dan's vision for the future of AI in marketing and how marketers can stay ahead of the curve.
27:35 - Final Thoughts and Contact Information: Dan provides his final thoughts and shares how listeners can connect with him.
Learn More About Dan Sanchez: https://danchez.com/
Dan’s Podcast: https://aidrivenmarketer.com/
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Timestamps
01:00 - Kyle's Background and NFPs.ai Overview Kyle shares his journey from working in nonprofits to founding NFPs.ai and the mission behind it.04:00 - The Power of AI in Everyday Tasks Discover how AI can simplify personal and professional tasks, from fixing cars to strategic planning.09:00 - Identifying Automation Opportunities Learn how to spot repetitive tasks ripe for automation and break them down for maximum efficiency.14:00 - Tools for Automation: Make.com vs. Zapier Comparing different automation tools, their pros, cons, and suitability for various tasks.19:00 - The Importance of Webhooks Understand how webhooks can simplify and enhance your automation processes.23:00 - Real-life Automation Examples Kyle shares practical examples of how he uses automation to streamline operations and save time.NFPs.ai
Kyle Behrend on Linked In
Kyle Behrend, Founder of NFPs.ai, is a seasoned not-for-profit professional with over 13 years of diverse experience. His mission is to empower not-for-profits by providing access to AI knowledge and tools to maximize impact.
Kyle's background spans from animal care to operations management, equipping him with a unique skill set in communication, teaching, and problem-solving. Through NFPs.ai, he aims to foster a future where not-for-profits confidently harness AI to save resources and increase their impact.
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Dan Chuparkoff is a keynote speaker with more than 25 years of hands-on, team-transformation experience at organizations of all shapes and sizes. He’s been a leader at Google, McKinsey, Atlassian, and an impressive array of startups and enterprises. He has consulted with countless other teams on AI, innovation, change-management, and collaboration. Dan’s clients have included many of the global Fortune 500 as well as some of the startup circle’s newest and brightest stars.
Learn more about Dan Here
Show Highlights:
0:58: Dan Chuparkoff discusses his journey from traditional marketing to AI and innovation.3:00: The transformative impact of AI-powered meeting note-taking tools.7:00: Dan explains the "hierarchy of human expertise" and the types of work AI cannot do.11:00: How AI enhances persona management in marketing for highly personalized customer interaction.18:00: The significant role of AI in language translation and global market expansion.20:00: Personal insights on using AI for daily business operations and client communications. -
Find Jérémy Grandillon on Linked In
Check out the AI Sales Innovator
Timestamps:
1:08 - Jeremy's journey from rookie sales rep to building a sales & marketing department from scratch3:27 - The trial-and-error process Jeremy used to crack the code on creating engaging LinkedIn content5:45 - How to train a custom GPT model to generate original, on-brand LinkedIn posts tailored to you10:24 - Jeremy's framework for targeting your ideal customers on LinkedIn's vast network13:32 - Crafting personalized cold outreach by leveraging AI to research prospects at scale17:15 - The multichannel sequence Jeremy recommends for starting conversations with new leads19:39 - Qualifying prospects through genuine dialogues while avoiding pushy sales tactics21:44 - Nurturing leads with valuable content to build long-term trust when they aren't ready to buy23:44 - Jeremy's essential AI tools for content creation, lead research, outreach, and sales meetings27:46 - Top LinkedIn creators and YouTube channels to follow to stay on the cutting edge of AI -
BENlabs.com
Alex Montas Hernándezon Linked In
7:45: How AI helped Ben Labs increase website traffic by 50%
13:57: Using AI to create templates for high-stakes emails
19:48: Automating video content creation with AI
26:46: Alex's favorite AI tools for marketers
28:33: The importance of simplicity when incorporating AI into your workflow
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UTTR.com
Sam Viskovich on Linked In
2:00 - The philosophy behind UTTR's fractional team approach
4:50 - Areas where AI is useful for marketers (ideation, copywriting, analysis)
11:00 - The promise and challenges of personalization at scale
17:30 - The importance of creativity in digital advertising
24:40 - How Sam stays up to date with marketing and AI developments
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SalesCaptain.io
Bill Stathopoulos on Linked In
1:11 - Bill shares the organic story of how Sales Captain started and grew to a successful B2B outbound agency.
4:04 - The importance of defining your total addressable market and ideal customer profile for successful cold outreach.
6:00 - Bill explains the power of cold email as a targeted and cost-effective outreach method.
9:30 - Key components of a successful cold email campaign: audience, messaging, offer, and supporting content.
13:00 - How Sales Captain uses AI tools like Clay for lead segmentation and enrichment, saving time and manual labor.
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Originality.ai Website
Jon Gillham on Linked In
Highlights from the conversation:
1:30 - Jon's background and the story behind Originality.ai4:45 - The challenges of using AI-generated content at scale while providing value to users7:20 - How content marketers are leveraging AI-generated content to get ahead10:15 - The importance of evolving content strategies beyond just words and incorporating original research13:40 - Jon's personal use of ChatGPT to improve communication and content creation16:50 - The potential of multimodal AI in transforming content creation and consumption19:30 - Actionable tips for marketers to effectively use AI-generated content22:00 - The future of AI content detection and its implications for the industry -
MarketingPros.ai
Isabella Bedoya on Linked In
0:37 Isabella introduces Marketing pros.ai and its mission to integrate AI into marketing and sales.1:47 Discussion on common AI applications in marketing for efficiency and ROI enhancement.3:24 Exploration of top pain points in marketing that AI can address: content, copywriting, and email.5:41 Insights into the use of custom GPTs for generating targeted content and the importance of quality control.9:09 How to automate customer engagement and qualification through AI-driven communications.11:53 The use of AI in automating and streamlining email responses and customer interactions.17:18 Introduction to AI agents for direct customer calls and automated scheduling.20:21 Favorite AI and automation tools that Isabella recommends for marketers.23:38 Sources and resources Isabella uses to stay updated on AI advancements in marketing.27:10 Advice for marketers looking to start with AI: focus on one area and experiment. -
Michael Goldrich on Linked In
Vivander AdvisorsShow Highlights:
3:45 - Michael's background and experience with AI6:30 - The 5-step process for implementing AI10:15 - AI use cases and opportunities for marketing teams13:30 - Low-hanging fruit for marketers to get started with AI17:00 - Granular details on prompts and best practices20:30 - Transition to focusing on the book “Too Many Hats, Too Little Time”23:00 - Real-world examples and applications26:30 - Recommendations for tools and strategies for marketers30:15 - Where to learn more and the book details -
Neama Dadkhahnikoo on Linked In
Show Highlights:
3:45 - Introduction to Neama Dadkhahnikoo and his role at Google Outbound, focusing on Cloud AI.
6:00 - Discussion on the daily applications of AI in marketing and productivity, and its impact on market strategies.
8:05 - Neama shares unique AI use cases in data analysis and customer representation, emphasizing diverse data sets for accurate AI outcomes.
12:18 - Exploring AI's capabilities in enhancing email and presentation productivity, and customizing AI models for specific business needs.
14:22 - Insights into the future of AI in marketing automation and the importance of human oversight in automated processes.
16:29 - Best practices for structuring prompts to get the most effective responses from AI tools in marketing tasks.
18:57 - The role of data annotation and human feedback in improving large language AI models, and their relevance to marketing.
21:07 - Neama talks about integrating AI with marketing analytics for deeper insights and better decision-making.
23:12 - Future vision of AI in marketing: Recommendations for marketers to prepare for an AI-driven landscape.
25:42 - Closing remarks: Neama's advice for aspiring marketers to leverage AI in their marketing strategies effectively.
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Danny on Linked In
TranscribeIQ
SHOW HIGHLIGHTS:
4:30: Danny discusses using AI to understand and improve customer journeys.9:15: Exploring personalization in customer experiences through AI.14:00: Effective communication strategies informed by AI insights.20:45: Danny's experience with TranscribeIQ and applying AI in business.27:10: Practical ways to integrate AI into everyday business processes. - Vis mere
