Episoder
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In this episode Laura Rudolph of Square One Consulting shares how she transformed a holiday gift guide into a powerful admissions yield predictor. Hit play to learn all about the creative holiday gift guide email to parents that discreetly pinpointed high-likelihood depositsâwith 70% of those who clicked ultimately enrolling.
Guest Name: Laura Rudolph, CEO, Square One Consulting
Guest Social:
LinkedIn: www.linkedin.com/in/laurakrudolph
Website: www.squareoneky.comGuest Bio:
As a seasoned higher education marketing professional, Laura Rudolph combines creativity, efficiency, and deep audience insights to help small colleges and universities thrive. As the founder of Square One Consulting LLC, she collaborates closely with institutions to streamline communications and build resilient, self-sufficient teams. Lauraâs inventive, tailored solutions empower institutions to connect meaningfully with their audiences, strengthening enrollment initiatives with confidence and lasting impact. Outside of work, Laura is a new Millennial parent with a passion for mysteries and thrillers and feels certain her inquisitive nature would make her an excellent detective in a parallel universe.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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This episode of Talking Tactics is all about empathy. Allie Bear and Madelin Thompson from Wilfrid Laurier University in Canada share how they came up with a very successful Admissions Top Questions video series to support their prospective students through their university decision. The tactic was grounded and born from a robust student journey mapping project, and ended up getting 15,000 views (with half coming from email!) over the 2023 admission cycle.
Check out Wilfrid Laurier University's Admissions Top Questions series.
Guest Names:
Allie Bear, Manager of Marketing and Communications Strategy at Wilfrid Laurier University
Madelin Thompson, Communications Coordinator at Wilfrid Laurier UniversityGuest Socials:
https://www.linkedin.com/in/alliebear/
https://www.linkedin.com/in/madelinthompsonGuest Bios:
Allie Bear is a seasoned marketing and communications strategist with a proven track record in developing and executing integrated plans. With over ten years of experience in the higher education sector, Allie has been instrumental in attracting and converting prospective students through compelling marketing campaigns and communications plans. Currently serving as the Manager of Marketing and Communications Strategy at Wilfrid Laurier University, Allie leads a team of five specialists in communications, digital engagement, and CRM-enabled marketing. Her role focuses on attracting prospective undergraduate students to consider Laurier as their top-choice university. Working closely with the integrated recruitment and admissions leadership team, Allie develops data-informed enrollment strategies and ensures a seamless journey for each student through the enrollment funnel.Madelin Thompson is a Communications Coordinator for Wilfrid Laurier Universityâs Recruitment & Admissions Team, with over 5 years of experience specializing in email marketing. During her two years as a Communications Coordinator at Laurier, Madelin has developed and overseen a comprehensive content calendar, launched multiple highly targeted email marketing campaigns, and contributed to notable increases in enrolment numbers for programs of focus at Laurier. Madelinâs favourite aspect of her job lies in analyzing campaigns and crafting compelling messaging that resonates with target audiences, merging creativity with data-driven insights.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Manglende episoder?
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High school students are inundated by our emails â just go to r/ApplyingToCollege and search for âemailsâ and youâll see just how bad it is.
Cory Glover at the University of Michigan - Dearborn and his small email team have figured out how to break through the noise. Itâs simple: Adding empathy. First, by meeting the students where they are and not just talking about the institution. And second, by respecting their time and inbox, making copy easier to scan, actions clear to understand, and the tone more conversational.
The results? Combined with the rest of their marketing mix, they saw a 30% increase in deposits and a 17% increase in applications after the email changes were made.
Guest Name: Cory Glover, Marketing Cloud Manager, University of Michigan - Dearborn
Guest Social:
LinkedIn: https://www.linkedin.com/in/coryglover/
Instagram: https://www.instagram.com/corymarkglover/Guest Bio: Cory is responsible for supporting the strategic development and execution of email marketing initiatives for the University of Michigan-Dearborn. Before joining UM-Dearborn, he spent over a decade working in higher education and non-profit settings. Cory has experience in copywriting, web management, email marketing, and everything in between. Before completing his masterâs degree in communication from Central Michigan University, Cory earned his bachelorâs degree from UM-Flint. In his free time, he enjoys playing guitar, attempting to write songs, running, and spending time doing as many fun things as possible with his two kids and wife.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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If you could officially name a squirrel at your alma mater (or turtle, or goose, or whatever critters roamed your campus when you did), would you? The only correct answer is yes.
And thatâs that Caty Allgood and Brooke Preston were counting on when they implemented a Squirrel Naming campaign for Ohio Universityâs Giving Day. After hearing about this idea from colleagues at Ole Miss, they figured out how to implement it themselves without any extra technology or investment.
And the results were incredible: In their first year with the Squirrel Campaign, they raised almost half a million dollars more than the previous year and had an increase of over 750 donors. They beat their own records again in year two. Plus, the campaign encouraged participation from current students, Ohio friends, and so many wholesome comments to keep it going for years to come.
At the end of the episode, Caty and Brooke surprise your host Day with her very own squirrel certificate! What an honor. Take a look.
Guest Names:
Caty Allgood, Executive Director, Annual Giving, Ohio University
Brooke Preston, Associate Director of Creative Strategy, Ohio UniversityGuest Socials:
Caty - www.linkedin.com/in/catyallgood
Brooke - www.linkedin.com/in/brookeprestonGuest Bios:
Caty Allgood currently serves as the Executive Director of Annual Giving at Ohio University. With a career spanning 18 years, sheâs a seasoned Advancement professional who has served in roles in major giving, gift planning and annual giving. Caty received both her bachelorâs and masterâs degrees from Ohio University and feels incredibly fortunate that she now has the opportunity to raise funds to make an OHIO education possible for others. Catyâs team won a CASE Grand Gold award in 2022 for their Give Like Gary Campaign and continues to incorporate creative strategies into their annual giving appeals, most recently introducing a very fun and successful squirrel naming campaign into their annual OHIO Giving Day. Caty spends her free time with her husband, their 4-year-old son and their 1-year-old Yorkie.
Brooke Preston (OHIO B.S.S. â02; MC â23) is the Associate Director of Creative Strategy for Ohio Universityâs award-winning University Communications and Marketing team, where she leads the brand copywriting team and manages brand and marketing collaboration across 12 departments within the Division of Student Affairs.
Brooke is also a published comedy and satire writer, editor and teacher, former faculty for The Second City, and is the head writer of the annual Thurber Prize for American Humor awards ceremony. Her writing has been published in The New York Times, Real Simple, The Cut, McSweeneyâs, Menâs Health, Paste and more. She lives in the Columbus suburbs with her husband, tween daughter and two doofy labs.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Imagine a college where 80-90% of the current student body opens your weekly email every single week. And not only that, but they attend the events you send them and take the actions you ask them to take. Well, this is not a dream for Alixandra Nozzolillo and her team at Harvard College. Alix transformed the collegeâs communication from way too many emails to one weekly email with all the important news. This effort has garnered them open rates between 80% and 90% consistently for over four years, incredible trust from the students, and a great culture of collaboration on campus.
Guest Name: Alixandra Nozzolillo, Director of Communications, Harvard College
Guest Social Handles:
https://www.linkedin.com/in/alixandranozzolillo/Guest Bio: Alixandra Nozzolillo has over twenty years of experience in communications, marketing, and research, including more than ten years at Harvard University where she is the director of communications at Harvard College. She has led transformative initiatives for major educational and medical institutions, served as a spokesperson for high-profile events, and ghostwritten for prominent higher education leaders, chief physicians, and scientists. In 2016, she received the University of Washington's Outstanding Early Career Award, recognizing her commitment to communications and the public good. Alix holds a Master's degree in Biology from Boston College and a Bachelor of Arts in Communication from the University of Washington in Seattle. Beyond her professional pursuits, she holds a deep affinity for everything nature has to offer â from hiking in the mountains to sailing and paddling on the ocean â and is an award-winning gardener.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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What if all you needed to boost your organic traffic was just a little collaboration? Jessica Creech, Web Content Marketing Specialist at Purdue University Northwest, shares how she worked with professors to build 6 program-specific blog posts with big results. These posts have over 80% organic search traffic to the site, resulting in 4,079 page views and 3,049 unique users. Plus, about 23% of all page clicks lead to program or application pages â supporting students taking the next step in their enrollment journey.
Sample blog posts:
What Do Biologists Do?
Which Business Degree is Right For Me?
What Can I Do with a Communication Degree?
What are the Benefits of a 4+1 Program?
Guest Name: Jessica Creech, Web Content Marketing Specialist, Purdue University Northwest
Guest Social: https://www.linkedin.com/in/jessica-m-creech/
Guest Bio: Jessica Creech is currently the Web Content Marketing Specialist at Purdue University Northwest. She has over seven years of experience in professional writing and editing. She also has five years of experience in marketing and web design.
Jessica is a lifelong reader who enjoys learning new things, watching football, and hanging out with her dog and four cats.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Miami University's toddler campus tour reel saw 33% more engagement than other admissions content on their main channels and won a Gold Case Circle of Excellence Award. How can we show our campus with the actual joy and excitement a prospect might feel visiting for the first time? Through the eyes of a toddler, of course. The reel featured Gerod Harder's two and a half year old son, Wesley, exploring key campus spots, attending a class, and taking snack breaks. The reel received over 100,000 impressions on Instagram â 3 times the average of other videos that month. It has been one of the universityâs highest performing posts and received positive comments from internal and external audiences alike.
Watch the reel: https://www.instagram.com/reel/C0Pv2XRxaFc/
Guest Name: Gerod Harder, Associate Director of Social Media, Miami University in Ohio
Guest Social: https://www.linkedin.com/in/gerodharder/
Guest Bio: Gerod Harder is the Associate Director of Social Media at Miami University in Oxford, Ohio. He has 5 years of experience leading organic social media strategy within higher education. Gerod is the proud father of Wesley, his two and a half year old son who will be featured in the content discussed in this episode.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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For many institutions, increasing access is a strategic priority. With this tactic, you can do just that. Melody Ferguson, Dean of Admissions at Pacific Lutheran University, discusses the success of their Automatic Admission Partnership Program (AAP) in increasing enrollment, and with it, the percentage of first-generation and students of color admitted to PLU. In fact, 60.7% of this yearâs incoming class admitted through the AAP is first generation, and 63.2% are students of color. Listen to this episode to start walking the walk on removing barriers to your institution too.
Guest Name: Melody Ferguson, Dean of Admission, Pacific Lutheran University
Guest Social: https://www.linkedin.com/in/melody-ferguson-wa/
Guest Bio: Melody Ferguson has worked 23 years in Higher Education at 3 very different universities. As a first-generation college graduate, Melody has always been passionate about creating opportunities for access to education. Currently serving as the Dean of Admission at Pacific Lutheran University (PLU) in Tacoma, WA, Melody has spent the last 12 years shaping the university's approach to welcoming students from diverse backgrounds. She also happens to be a parent to a rising high school senior, which helps her understand the challenges of the college admission process firsthand.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Jess Frazier from Notre Dame University shares how they used custom LEGO figurines to increase engagement on the university's admissions Instagram. They rebranded their admitted student days as 'The Rally' and created a dedicated space where students could build Lego replicas of themselves wearing Notre Dame gear. The goal was to make students feel immediately welcomed into the Notre Dame family. This tactic was highly successful, with a 102% increase in engagement compared to the same admitted student post last year, 226,000 views on the LEGO reelâfrom 94% non-followers! Plus, the delight of students, parents, and staff alike.
Guest Name: Jessica Frazier, Assistant Director of Digital Media, University of Notre Dame
Guest Social: https://www.linkedin.com/in/jessicatfrazier
Guest Bio: Jessica Frazier is the Assistant Director of Digital Media at the University of Notre Dame Enrollment Division for Strategy and Engagement, where sheâs responsible for establishing and executing a strategy for the Notre Dame Admissions social media channels. She specializes in creating digital content centered around student storytelling, sharing the unique community and force for good mission of the University. In an effort to create a work/life balance, she likes to walk her dog around campus, hike in USA National Parks, and rewatch The Office.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Meaghan Milliorn, Director of Digital Strategy at the University of Arkansas at Little Rock, reached attendees of local high school graduations hosted on their campus with geotargeted ads. The goal was to take advantage of this captive audience and promote the university's affordability and scholarships. The ads were motion ads displayed on Facebook and Display during the graduation ceremonies. The initial campaign had 32,000 impressions and 306 clicks, while the follow-up campaign had 85,000 impressions and 120 clicks. With a capacity of 5,600 and 6 total events, thatâs not bad! The success of the tactic highlights the importance of targeting audiences during emotional moments and taking advantage of whatâs right in front of you (literally!).
Guest Name: Meaghan Milliorn, Director of Digital Strategy, University of Arkansas at Little Rock
Guest Social: https://www.linkedin.com/in/meaghan-milliorn-fikes/
Guest Bio: Meaghan Milliorn has worked at the University of Arkansas at Little Rock for 15 years and serves as the director of digital strategy. She and her team are responsible for overseeing the university website, its strategic focus and ensuring it meets the needs of our future and current students. She is currently leading the comprehensive redesign of the university website.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Keeping your social media accounts active and engaging is challenging, particularly for small colleges or teams. Sarahâs student ambassador approach (giving ambassador separate accounts connected to your collegeâs account) can significantly boost your content output and engagement. Schools working with Sarah have seen their student ambassador posts outperform all others, and gain the algorithm benefits of video views rising from almost nothing.
Check out the ambassador program in action at:
Whittier College: https://www.instagram.com/reel/C7zUo16vTjS/Wagner College: https://www.instagram.com/reel/C5JPztgLwx8/Minerva University: https://www.instagram.com/reel/C3smKhRxWnl/Colorado College: https://www.instagram.com/reel/C02fvJrPaSU/Guest Name: Sarah Goldfarb, Managing Director, Digital & Social Media at RW Jones Agency
Guest Social Handles:
LinkedIn: https://www.linkedin.com/in/sarahbgoldfarb/
Instagram: @sbgoldGuest Bio: Sarah is the Managing Director of Social Media and Digital at RW Jones Agency. She collaborates with numerous universities and colleges, focusing on social media strategy, website optimization, email marketing, and digital advertising.
With a deep passion for social media, Sarah has developed a unique expertise in social media ambassador programs and influencer activations. She believes the higher education industry has yet to fully leverage these powerful tools. Sarah has championed this innovative approach throughout her career, spending nearly a decade on campus advocating for these strategies and previously working as a journalist encouraging reporters to engage with their audiences via social media.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Dr. Courtney Skiles, the director of recruiting and admissions at Trinity Valley Community College, shares an unexpected tactic her team uses to engage students and increase college applications: dressing down.
By wearing jeans, a T-shirt, and cool shoes, TVCC recruiters aim to be relatable and break down barriers between college representatives and high school students. This tactic has resulted in one in five students applying to their college after a visit.
Courtney emphasizes the importance of building rapport and making students feel comfortable by sharing personal stories and being relatable. Overall, her mindset and leadership has led to an 8% increase in enrollment and has challenged the traditional perception of college as a distant and unattainable goal.
Guest Name: Courtney Skiles, Director of Recruiting and Admissions at Trinity Valley Community College
Guest Social Handles: https://www.linkedin.com/in/courtneyskiles56/
Guest Bio: Courtney Skiles is the Director of Recruiting and Admissions at Trinity Valley Community College in Athens, TX. She found her passion for higher ed as a student at TVCC in 2016 and has relentlessly pursued her higher ed career and education ever since. She is a proud gen-z leader that specializes in student engagement, creative problem solving, and organizational change. She recently earned her Doctor of Education in higher education leadership from Maryville University and aims to utilize her career to continuously promote higher education to underserved populations.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this engaging episode of Talking Tactics, Dayana Kibilds delves into a unique marketing tactic with Dave Tyler, highlighting RIT's innovative use of GIFs on Giphy to drive traffic to their admissions page. Dave shares how a simple yet unexpected approach turned GIFs into a powerful tool for awareness and conversion, resulting in over 1,000,000 GIF view per week and 122 people visiting RIT's admissions page from Giphy in the last 6 months.
Check out RITâs Giphy page: https://giphy.com/rit_tigers
Guest Name: Dave Tyler, Social Media Director at Rochester Institute of Technology
Guest Social: https://www.linkedin.com/in/david-tyler-30974a2/
Guest Bio: Dave has been working in higher education for 15 years. At RIT, he directs social content and strategy across the Universityâs platforms. Before coming to RIT, he worked in a similar role for SUNY Brockport. Heâs also worked in public relations and as a newspaper reporter, and he still considers himself a recovering journalist.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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If youâre looking at your paid media campaign performance and have a feeling somethingâs not quite right⊠trust your gut. Thatâs Jeff Holemanâs advice, and the same instinct he followed for UFâs Warrington College of Business paid media efforts. After asking questions and working closely with his vendor and platform partners, he uncovered using first-party data and in-platform lead forms on LinkedIn could make a big difference. And it did: After using first-party data to target his audiences and implementing in-platform forms, Jeff saw 196% increase in leads, double the clicks/engagement, and a drastic 60% reduction in cost. The best part? You can do this too!
Guest Name: Jeff Holeman, UF Warrington College of Business
Guest Social: https://www.linkedin.com/in/jeffsholeman/
Guest Bio: Jeff Holeman leads marketing at the University of Floridaâs Warrington College of Business, where his focus is strengthening the brand among the collegeâs 7,000 students and 90,000 alumni, while also building an enrollment pipeline for the collegeâs portfolio of graduate and undergraduate programs. Jeff has previously led marketing, communications or enrollment at the University of California, Berkeley, Arizona State University, Keene State College, and the University of Rochester, as well as several healthcare systems serving Arizona, Colorado, California, Nevada, Wyoming, and Nebraska. Jeff has more than 25 years of experience in marketing and branding and is focused on the impact that artificial intelligence or the simplest of best practices can have in driving marketing results.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollifyâs commitment to revolutionizing higher education. Learn about the variety of resourcesâfrom podcasts to ourses to webinarsâthat can help professionals make impactful changes in their careers and institutions.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Cade was stumped. After doing all the traditional work to get applications in, he saw that applicants to the First Class Dental Assisting School of Nashville were not converting. After doing some research, he realized speed was key. When he tried an immediate and personalized conversation with one student, they became the new dental schoolâs very first enrollee. But how to do it at scale? In this episode Cade shares his ingenuity, connecting his CRM to ChatGPT via Zapier, training his GPT as an admission counselor for his school, and seeing the schoolâs incoming class go from zero to full.
Cade is the founder of Enroll Boost AI (enrollboostai.com). He packaged up this tactic in a way that can help your school, too.
Guest Name: Cade Scott, founder of Enroll Boost AI, Director of Marketing & Enrollment for First Class Dental Assisting School of Nashville
Guest Social Handles:
https://www.linkedin.com/in/cade-scott-1535362a2/
https://enrollboostai.com/Guest Bio: Cade is the founder of Enroll Boost AI, working as Director of Marketing & Enrollment with First Class Dental Assisting School of Nashville, and comes to higher ed with over a decade of expertise in storytelling and marketing.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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This episode is about this video: https://www.youtube.com/watch?v=G9Ph0-mO9Bc. Go watch it!
A new program has launched â how do we make people aware of it? We make a video, of course! But, not all videos are created equal. In this episode, Emanuel DĂaz from IE University will share how a team at the university (shoutout to SofĂa, Lucia, and Elena) created a video to boost enrollment in a marketing program that ended up being a finalist for the Cannes Corporate Media and TV Awards, used by TikTok and LinkedIn Corporate as a great example of content, and received 20% more views than other program videos.
The video was produced with a low budget and featured Andrew McCarthy, an academic director, taking viewers through the experience of working in the MarCom world â in a fast-paced, funny way. The team faced challenges with budget constraints but overcame them by utilizing in-house talent and resources. The video set a precedent for adding soul to video content, and opened the doors for creativity for all productions moving forward.
Guest Name: Emanuel DĂaz
Guest Bio: Emanuel lives for a good story to weave, so he describes himself as a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him.
A Fulbright grant took him to Madrid to study at IE, where he stayed as the Associate Director of Alumni Communications. He is now Head of Content Marketing where he brings to life his passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theater in his free time.
Guest Social Handles: LinkedIn
And social links for the video co-creators too:
SofĂa Quetglas: https://www.linkedin.com/in/sofiaquetglas/
Lucia Malmierca Wainstein: https://www.linkedin.com/in/lucia-malmierca-wainstein
Elena Böhm: https://www.linkedin.com/in/elena-b%C3%B6hm-20729026/
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Picture a world where the standard social media engagement rates for educational institutions are 3.26% on Instagram, 1.36% on Facebook, and 0.51% on TikTok, as outlined in Hubspotâs December 2023 report. Now, imagine Duquesne University smashing these benchmarks with a remarkable 11% engagement rate, far surpassing what's typical for its size. This exceptional performance is thanks to Ian Hurley, Director of Social Media, who utilized a straightforward but effective tactic: listening and responding. By emphasizing relationship-building and redefining their voice, Duquesne University set a new standard for university engagement that carries relationships started online all the way to campus. Ian Hurley proves that just an hour a day can have significant community-building results.
Guest Name: Ian Hurley
Guest Social Handles:
https://twitter.com/ianphurley
https://www.linkedin.com/in/ianhurley/Guest Bio: Ian Hurley is the Director of Social Media at Duquesne University in Pittsburgh, Pa. He has over 20 years of experience in the marketing and communications field, working for Northeastern University, Save the Children, Doctors Without Borders/MĂ©decins Sans FrontiĂšres, the World Health Organization and CQ Roll Call, among others. He holds a B.A. from West Virginia University and an M.A. from American University.
At Duquesne, Ian works to align the social and brand strategy among campus partners and help to advance the Division of Marketing and Communications and University strategic goals.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Imagine requesting information for a masterâs program and being asked about your favorite movie⊠thatâs what Lydia Fine did at the University of Iowa Tippie School of Business! As the Senior Marketing Technology Specialist, Lydia faced a challenge: form submissions were okay on desktop but not quite up to par on mobile. Taking matters into her own hands during the transition to Drupal 9, she took advantage of the in-page, multi-page option and revamped the request-for-information forms to be more engaging. Lydia's clever idea? Making the first question effortless to answer, with a twist of fun. This approach has been a game-changer, skyrocketing their MBA program RFI's conversion rates by 192% and an extraordinary 595% on mobile.
Check out this very effective (and fun!) form on the Tippie College of Business website: https://tippie.uiowa.edu/masters-finance
Guest Name: Lydia Fine
Guest Social: https://www.linkedin.com/in/lydiafine/
Guest Bio: Lydia is a 14-year higher education veteran with a focus in marketing technology, lead generation, web conversion tracking, CRM, integrations, data analytics, and all the ways that technology and marketing intersect. Sheâs currently the Senior Marketing Technology Specialist at the University of Iowa Tippie School of Business and she has a BBA in Marketing and an MBA, both from the University of Iowa. Lydia runs a photography business and chases her two kids around in her free time, and wishes that Reese's Eggs were on the shelves all year long.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.
Key takeaways include:
The Importance of Diverse Leadership and Marketing: An engaging story from Jaime Hunt and Kevin Tyler reveals the impact of having openly gay and black leaders in higher education. This segment underscores the pivotal role diverse leadership plays in shaping inclusive marketing strategies and fostering an environment where all students feel represented.Amplifying Voices through Authentic Stories: Dayana Kibilds and Mikki Collins delve into how the University of Chichester's podcast initiative succeeded in significantly boosting social media engagement by sharing real, unfiltered stories from minority and underrepresented groups. This discussion highlights the power of authentic narratives in enhancing a university's reach and its commitment to DEI.Accessibility as a DEI Pillar in Digital Marketing: The conversation between Allison Tucio and Raman Bhalla explores the often-overlooked aspect of DEI - web accessibility. It offers practical insights into how a systematic approach to making digital content accessible can serve as a form of advocacy for inclusivity, demonstrating the crucial role marketers play in ensuring all students have equal access to information.Listen to the Full Episodes Featured:
Confessions of a Higher Ed CMO - Episode 42: Authentic Allyship: Crafting Campaigns That Support LGBTQIA+ Students Year-Round
Talking Tactics - Episode 17: Walk The Walk On DEI And Amplify Reach With Raw Authentic Stories
The Application - Episode 34: Roadmap To Web Accessibility Success For Higher Ed Marketers
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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