Episoder
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In this episode, Tobi chats with Joanne and Jonathan about sustainability in the care sector. They demystify buzzwords like 'net zero' and 'ESG,' emphasising why understanding these terms is crucial. The guests share upcoming sustainability trends, and explore the financial benefits of sustainability, including increased property values and savings. Packed with practical insights, it's a must-listen for care providers aiming to make a positive impact while being sustainable.
This episode is sponsored by Salesforce. You can download the state of service report mentioned in the episode here:
https://sforce.co/48kVcMT
Tea With Tobi is a care sector podcast powered by Prosperwell, the UKâs leading digital marketing agency in the care sector. You can check out their website here:
www.Prosperwell.co.uk
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In this episode, Tobi sits down with two giants of the care sector, Professor Martin Green OBE from Care England, and Vic Raynor OBE from the National Care Forum. They discuss the characteristics of an ideal care business, including the benefits of adopting a not-for-profit model. The conversation delves into the public perceptions of care and the importance of innovation in the sector.
The guests share their expert insights into trends and successful out of the box ideas theyâre seeing, including the role of technology in improving the level of care we can provide. This episode provides valuable perspectives for new and established care providers looking to innovate and make a positive impact.
This episode is sponsored by Salesforce. You can download the state of service report mentioned in the episode here:
https://sforce.co/48kVcMT
Tea With Tobi is a care sector podcast powered by Prosperwell, the UKâs leading digital marketing agency in the care sector. You can check out their website here:
www.Prosperwell.co.uk
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Manglende episoder?
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In this episode, Tobi is joined by Lisa Vile from Athena Care Homes, and together they delve into the pivotal role of sales in the social care sector, starting with the initial inquiry. They discuss the importance of understanding the emotional state of potential clients and the need for well-informed responses, as well as best practices to really nail the first follow-up call.
Lisa lends her experience to talk about why a cohesive team and positive emotions are so important to the success of a first visit, including tips on how to make the most of that time.
This episode is sponsored by Salesforce. You can download the state of service report mentioned in the episode here:
https://sforce.co/48kVcMT
Tea With Tobi is a care sector podcast powered by Prosperwell, the UKâs leading digital marketing agency in the care sector. You can check out their website here:
www.Prosperwell.co.uk
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In this episode, Tobi and James dive into digital transformation in the care sector. They discuss the significance of this shift and its tangible benefits for care providers, covering how current staff can adapt to digital systems, the impact on recruitment, and the overall effects on care businesses, from quality to efficiency.
James shares some real-world outcomes, and great insights on how digital transformation can benefit external stakeholders like lenders and investors and explores the future trends in the digital care space, including the role of AI.
This episode is sponsored by Salesforce. You can download the state of service report mentioned in the episode here:
https://sforce.co/48kVcMT
Tea With Tobi is a care sector podcast powered by Prosperwell, the UKâs leading digital marketing agency in the care sector. You can check out their website here:
www.Prosperwell.co.uk
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In the third episode of the season , Tobi chats with Ben and Jade about the ins and outs of acquiring care businesses, including key discussions surrounding what makes a care business attractive for acquisition and how to prepare for a smooth transition, as well as valuation, earn-out conditions, and employee concerns, along with tips for sellers. The guests share strategies for maximising business value and negotiation best practices, and provide their expert insights, offering practical tips for running a business more efficiently.
This episode is sponsored by Salesforce. You can download the state of service report mentioned in the episode here:
https://sforce.co/48kVcMT
Tea With Tobi is a care sector podcast powered by Prosperwell, the UKâs leading digital marketing agency in the care sector. You can check out their website here:
www.Prosperwell.co.uk
Guests:
Ben Hales - Head of M&A, Optimo Care
Jade Kent - Senior Associate, Stephens Scown LLP
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In this enlightening second episode, Tobi welcomes Derek Breingan from Virgin Money, and Rachael Anstee from Hazelwoods LLP, to discuss the significant impact of disruptive times on the UK care sector. They explore how financial and political disruptions affect the industry and share insights on preparing care providers for securing investments. Between them, Derek and Rachael shed light on successful investment strategies and highlight the importance of proactive financial management.
This episode is sponsored by Salesforce. You can download the state of service report mentioned in the episode here:
https://sforce.co/48kVcMT
Tea With Tobi is a care sector podcast powered by Prosperwell, the UKâs leading digital marketing agency in the care sector. You can check out their website here:
www.Prosperwell.co.uk
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In the Season 5 premiere of "Tea with Tobi," Tobi delves into the world of international recruitment in the care sector with expert guests Ben Patrick, Operations Director at Apex Prime Care, and Aaron Briddon, Managing Director at BMB International.
The episode explores hiring care workers from abroad and the practicalities of sponsoring them, while discussing strategies for effective onboarding and ensuring integration. Tobi and his guests examine the long-term benefits of international recruitment for the care sector, with insights on selecting the right agency and a glimpse into how we can positively impact the care sector's future.
This episode is sponsored by Salesforce. You can download the state of service report mentioned in the episode here:
https://www.salesforce.com/uk/form/sfdo/ngo/2nd-state-service-nonprofits/?d=7013y000002ZMEuAAO&nc=7013y000002ZMhHAAW&utm_source=smoothdigital&utm_medium=paid_social&utm_campaign=gb_c360aw&utm_content=sfdo-pg-gb-ngo-state-of-service-guide_7013y000002ZMEuAAO
Tea With Tobi is a care sector podcast powered by Prosperwell, the UKâs leading digital marketing agency in the care sector. You can check out their website here:
www.Prosperwell.co.uk
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PROFESSOR MARTIN GREEN
Episode Description:
On this episode of the podcast, Tobi sits down with the chief executive of CareEngland, Professor Martin Green. Professor Green highlights for Tobi how the focus on protecting the NHS impacted care throughout the pandemic, Tobi asks Professor Green about his difficult personal experience contracting Covid-19, and Martin pinpoints what the sector needs to do in the next ten years.
Top Quotes:
âThe staff are the absolute heroes of this pandemic.â - Professor Green
âPeople who work in care are reticent to acknowledge their contributions. Itâs incumbent on us to do so for them.â - Professor Green
âCare is a profession not a jobâ - Professor Green
About the Host:
Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business & Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector.
Special thanks to our sponsor MeetMyBrian
MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the residentâs families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom.
Resources:
https://www.meetmybrian.com/
https://smooth.digital/
http://www.careengland.org.uk/
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PROFESSOR IAN PHILP
Episode Description:
On this weekâs episode, Tobi is joined by CEO of Age Care Technologies Professor Ian Philp. Along with being a CEO, Ian is a professor in the care of older people and is an advisor to the WHO. In the episode, Ian explains the true needs of older people and why they are so frequently missed, Professor Philp highlights the greatest error the UK government made in the coronavirus response, and Tobi asks what reform the care industry needs in the next ten years.
Top Quotes:
âReally in retrospect, no one should have gone into a care home without a test.â - Professor Ian Philp
âThere were so many heroes from that time and we lost them.â - Professor Ian Philp
âLoneliness, pain, and feeling like youâre a burden for many older people is worse than death.â - Professor Ian Philp
âYou brought people from hospital into care homes some of whom had the virus without knowing and it spread.â - Professor Ian Philp
âThe biggest thing weâve got to learn is patience. This will pass but we are not there yet.â - Professor Ian Philp
About the Host:
Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business & Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector
Special thanks to our sponsor MeetMyBrian
MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the residentâs families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom.
Resources:
https://www.meetmybrian.com/
https://smooth.digital/
https://agecaretechnologies.org/
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VIC RAYNER
Episode Description:
On this weekâs episode, Tobi is joined by executive director of the National Care Forum, Vic Rayner. The NCF is a membership organisation for not-for-profit organisations in the care and support sector and, in this episode, Vic tells Tobi about the first time she heard the words Covid-19, they discuss how important technology was in aiding the pandemic response, and Vic explains what the care sector needs to learn from the past year.
Top Quotes:
âStaff had to be everything for those they cared for.â - Vic Rayner
âThe biggest challenge was the overwhelming sense that people didnât really know what this was. They didnât know how to stop it.â - Vic Rayner
âCare is about peopleâs lives. What you can do to improve and change peopleâs lives.â - Vic Rayner
âCare is passion and excitement and fulfilment.â - Vic Rayner
About the Host:
Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business & Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector.
Special thanks to our sponsor MeetMyBrian
MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the residentâs families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom.
Resources:
https://www.meetmybrian.com/
https://smooth.digital/
https://www.nationalcareforum.org.uk/ncf_team/vic-rayner/
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ZUVA // JIJO
Episode Description:
On this special episode of Tea With Tobi, Tobi meets two care workers to learn what life was like for those working on the frontline. First, Tobi spoke to live-in carer and trainer Zuva Chinhori about how the pandemic impacted residents, relatives and live in carers. Then Tobi meets Jijo Jonny, who talks about his experience working in carehomes throughout lockdown, and how his company MeetMyBrian can help during this period.
Top Quotes:
âIn my time, I have never seen carers celebrated. So the clap for carers was nice to see.â - Zuva Chinhori
âThis is a time in history and, right now, these are the heroes.â - Tobi Ali-Usman
âDeath in care feels like youâre losing a member of your own family.â - Zuva Chinhori
âCarers are the force that actually determine the quality of care.â - Jijo Jonny
About the Host:
Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business & Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector
Special thanks to our sponsor MeetMyBrian
MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the residentâs families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom.
Resources:
https://www.meetmybrian.com/
https://smooth.digital/
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TONY BANKS
Episode Description:
This weekâs Tea With Tobi, Tobi is joined by the chairmen of Balhousie Care Group, Scotlandâs largest independent care provider, Tony Banks. Tony, an army veteran, founded Balhousie in the early 90s and has since grown Balhousie from a single care home to 27. In the show, Tobi asks how Balhousie responded to the pandemic, what Tonyâs take on government guidance was, and what he believed were the real obstacles for the care industry going forward.
Top Quotes:
âWe were going to do what was right for our residents and our staff and if that was against government guidance, so be it.â - Tony Banks
âI think the governments, both UK and Scottish governments, did protect the NHS but it was at the expense of care homes.â - Tony Banks
âBuildings donât deliver care. People deliver care.â - Tony Banks
âBeing at the cold face, seeing death, seeing people deteriorate. Thatâs the impact of this disease.â - Tony Banks
About the Host:
Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business & Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector.
Special thanks to our sponsor MeetMyBrian
MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the residentâs families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom.
Resources:
https://www.meetmybrian.com/
https://smooth.digital/
https://balhousiecare.co.uk/
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SAM MONAGHAN
Episode Description:
In this week's episode of Tea With Tobi, Tobi is joined by the chief executive of Methodist Homes MHA Sam Monaghan. Sam explains to Tobi the real heartbreaking impact of social distancing in care homes, what kind of sacrifices carers made throughout the past year, and they discuss why the pandemic was a âsocial injusticeâ.
Top Quotes:
âYou tended to feel that you were doing everything you knew but still it was coming in.â - Sam Monaghan
âItâs a systemic ageism: âYouâve had your life and somehow you don't have the same value as others in society.â- Sam Monaghan
âItâs really hard. These last ten months have felt like ten years.â - Sam Monaghan
âDuring the first wave about 70% of our homes had some form of infection.â - Sam Monaghan
âI think it's shocking. The government let the sector down.â - Tobi Ali-Usman
About the Host:
Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business & Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector.
Special thanks to our sponsor MeetMyBrian
MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the residentâs families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom.
Resources:
https://www.meetmybrian.com/
https://smooth.digital/
https://www.mha.org.uk/
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In 2019, Tobi Ali Usman launched his podcast, Tea with Tobi. As founder of his own online marketing agency, Smooth Digital, Tobi decided to share his knowledge and passion for marketing and business insight, and he also wanted to spotlight and build the UK care sector - which he saw lacking funding, support, and direction.
The show aimed to help care homes, and home care professionals, provide the best care. For Tobi, having these practical minded conversations was key to pushing the sector forward. The show was a huge success for Tobi personally, Smooth Digital.
Then Covid happened.
In no other UK sector has the decimation of the pandemic been more severe than in the homecare and care-home industry. With over 20,000 covid-19 related deaths from residents, and dozens of staff deceased, Tobi was dismayed at the lack of support and felt moved to shift the paradigm of the series.
Season 4 will instead focus solely on the impact of the pandemic in context to the care industry.
Listeners will get first hand accounts on the timeline of 2020 through carers, academics, CEOs, industry leaders, and analysts. We will learn how government guidance unravelled, hear the personal stories of heartbreaking loss, and explore how staff stood together in solidarity and compassion for who they cared for.
The series will highlight why the sector was damaged so badly, what needs to be done going forward, and where the industry will be in 2021 and beyond.
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The best way to combat the negativity from the national media surrounding care homes during COVID-19 is to promote positive stories.
On this week's #TeaWithTobiâď¸ we are joined by York Woodford-Smith and Adam James to discuss how care homes can use video and local media to reduce the effects of the negative publicity they've been receiving over the past couple of months - at no fault of their own.
We discuss the types of stories that will reduce the concerns of families and give local media journalists the positive care home stories they are calling out for!
Find York & Adam here:
York Woodford-Smith Linkedin
Adam James LinkedinResources mentioned:
York's video starring MollySpecial thanks to our season sponsor The Access Group:
The Access Group is the largest supplier of software to social care providers in the UK. Over 8000 care settings use Accessâ integrated, comprehensive systems to deliver safer, higher quality care with greater efficiency. Accessâ systems for care providers range from scheduling and rostering, eMAR and medication management, electronic care records, care delivery, risk and governance, recruitment and much more.
https://www.theaccessgroup.com/care-management/ -
The best way to determine what to spend on growing your #homecare business is to know how much each customer is actually worth to you.
However, without having physical assets like #carehomes do, this might not seem like a straightforward process.
That's why on this week's #TeaWithTobiâď¸ we've invited back legend in home care growth, Simon Crowther, to explain exactly how you can calculate the value of your home care customers.
Plus, with recent events heightening the demand for home care, Simon shares some pointers for anyone interested in this business. We ask him about determining your target area and even what to look for when buying an existing home care business.
You won't want to miss this one!
Find Simon here:
https://careskilled.co.uk/
[email protected]
https://www.linkedin.com/in/neil-eastwood-334344/Resources mentioned:
The E-Myth Revisited - Michael E. GerberSpecial thanks to our season sponsor The Access Group:
The Access Group is the largest supplier of software to social care providers in the UK. Over 8000 care settings use Accessâ integrated, comprehensive systems to deliver safer, higher quality care with greater efficiency. Accessâ systems for care providers range from scheduling and rostering, eMAR and medication management, electronic care records, care delivery, risk and governance, recruitment and much more.
https://www.theaccessgroup.com/care-management/ -
At Smooth we're huge advocates for #carehome and #homecare businesses implementing strict processes into their sales and recruitment activities.
Therefore, on this week's #TeaWithTobiâď¸ we put Tobi himself under the spotlight to share what an ideal process would look like to get the highest ROI from your marketing campaigns.Find Tobi here:
[email protected]
https://smooth.digital/
https://www.linkedin.com/in/tobialliusman/Resources mentioned:
Shared Spreadsheet - Google Sheets
CRM - Google Streak, HubSpot
Video Emails - BonjoroSpecial thanks to our season sponsor The Access Group:
The Access Group is the largest supplier of software to social care providers in the UK. Over 8000 care settings use Accessâ integrated, comprehensive systems to deliver safer, higher quality care with greater efficiency. Accessâ systems for care providers range from scheduling and rostering, eMAR and medication management, electronic care records, care delivery, risk and governance, recruitment and much more.
https://www.theaccessgroup.com/care-management/ -
On this week's #TeaWithTobiâď¸ we speak to Barnet Carers' CEO @Michael Rich about the data from a recent carer survey they conducted during the COVID-19 pandemic.
Mike share's his thoughts on the implications the data will have on #homecare (and #carehome) businesses as well as some of the things his company are doing to combat the issues.Find Mike here:
https://www.linkedin.com/in/michaeljamesrich/Resources mentioned:
Barnet Carers' Survey -
https://drive.google.com/file/d/1-9i8W1EWNEgjU_DGMHU_gihFy4cHKFc0/view?usp=sharingSpecial thanks to our season sponsor The Access Group:
The Access Group is the largest supplier of software to social care providers in the UK. Over 8000 care settings use Accessâ integrated, comprehensive systems to deliver safer, higher quality care with greater efficiency. Accessâ systems for care providers range from scheduling and rostering, eMAR and medication management, electronic care records, care delivery, risk and governance, recruitment and much more.https://www.theaccessgroup.com/care-management/ -
You could never have accounted for an event such as COVID-19 in the business continuity plan of your care home or home care business.
However, now more than ever you need to keep your plan updated in line with the changing situation. Your business continuity plan is key to helping your business come through the crisis and demonstrate compliance in your actions down the line.
Therefore, we're kicking off #TeaWithTobiâď¸ Season 3 with care quality and compliance expert Martin Lowthian, who's advice will help ensure your care business, staff and people under your care get through COVID-19 safely.
Find Martin here:
theaccessgroup.com/hsc
https://www.linkedin.com/in/martin-lowthian-1090961a/?originalSubdomain=ukResources mentioned:
E-learning: eLFY
https://elearningforyou.co.uk/Special thanks to our season sponsor The Access Group: The Access Group is the largest supplier of software to social care providers in the UK. Over 8000 care settings use Accessâ integrated, comprehensive systems to deliver safer, higher quality care with greater efficiency. Accessâ systems for care providers range from scheduling and rostering, eMAR and medication management, electronic care records, care delivery, risk and governance, recruitment and much more.
theaccessgroup.com/hsc -
The easiest way to market a product or service is to have a good quality product that people want to buy! That's why you want your care home to be rated as highly as possible. âŁ
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On this week's #TeaWithTobiâď¸ we are joined by author and care home quality expert Issac Theophilos who shares his knowledge on how he helps care home owners get to CQC's 'Outstanding' rating.âŁ
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Find Issac here:âŁ
https://www.linkedin.com/in/issactheophilos/âŁ
https://outstandingcarehomes.co.uk/âŁ
https://twitter.com/ISSACTHEOPHILOSâŁâŁ
Resources mentioned:âŁ
How to Get Outstanding: Issac TheophilosâŁâŁ
Special thanks to our season sponsor everyLIFE Technologies:âŁ
everyLIFE Technologies are creators of the PASSsystem, a digital care planning solution that is proven to improve business efficiency, help you stay compliant, allow you to evidence accountability and provide the best quality care.Find out more here:âŁ
https://www.everylifetechnologies.com/ - Vis mere
