Episoder

  • It’s officially been one year since launching this podcast (!!!) and today I’m pulling back the curtain on everything—what worked, what flopped, and whether it actually helped me sell more digital products (spoiler: it did).

    If you’ve been thinking about starting your own podcast or just want to hear how I used mine to grow my audience and make more sales without sounding like a robot
 this episode is for you.

    A few things I cover: 

    The real reason I started a podcast (and why it wasn’t to go viral)My biggest fear before launching and how I worked through itHow I used specific episodes to drive sales during a digital product launchWhy your podcast listeners are your most loyal ride-or-diesMy exact weekly marketing plan to grow and promote new episodesA few things I wish I had done differently (and what I’m changing in year two)

    Resources mentioned:

    Podcast host I use: Captivate.fmPodcast launch manager: Jill Carr

    Episodes referenced:

    Ep. 2. Q&A with My Husband Trevor: From Leaving His Job to Becoming a SAHDEp. 23. Sewing Her Way to 838,000 Instagram Followers in Less Than a Year w/ @mothersewsbest_- Student SpotlightEp. 43. Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.puls

    Connect with me:

    Instagram:@abigailpeugh

    Join the Rich Girl Community: Click HERE

    Make sure to subscribe so you never miss a new episode. See you next week!

    DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

  • If you’ve been thinking about launching a podcast but feel overwhelmed by all the advice out there... today's episode is going to feel like a deep breath.

    I’m sitting down with Adam Schaeuble, host of the top-ranked Podcasting Business School and someone who’s been in the podcasting world for over 10 years (and has over a million downloads to show for it).

    We’re breaking down what it actually takes to start a podcast today—whether you have 100K followers or you’re starting completely from scratch.

    A few things we cover:

    The three podcast "brand levels" and why your launch strategy needs to match where you’re startingWhy 80% of podcasts fail after just 10 episodes (and how to avoid it)How to name your podcast to get found in search—even if you don't have a huge audience yetThe simple, under-$100 setup Adam recommends (no fancy studio needed)Whether you should focus on solo episodes, interviews, or a mix if you're selling digital productsWhy you don't need social media to build a profitable podcastThe "two-thirds content rule" that can make or break your podcast’s success

    If you’ve been feeling the pull to start a podcast—or just want to make yours way more strategic for your business—this is your blueprint.

    Resources mentioned:

    Zencastr / Streamyard for recordingClick HERE to sign up for Adam’s FREE Podcasting Business School Newsletter! Grab the headphones I use HERE and the mic I use HERE! Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.pulsHow I Gained 4,000+ Followers Using Trial Reels (Q&A)

    Connect with Adam:

    Instagram: @podcastingbusinessschool

    Website: https://www.podcastingbusiness.school/

    Connect with me:

    Instagram: @abigailpeugh

    Rich Girl Community: Join HERE

    P.S. If you needed a sign to start messy and figure it out as you go—this is it! 

    DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

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  • Today’s guest is someone I instantly connected with online (even though we haven’t met in real life yet). Kristen, also known as @the.organimana, is a mama, content creator, and full time digital product seller, who went from battling chronic illness and mold toxicity to creating a thriving business rooted in low tox living.

    If you’ve ever wondered whether your “weirdly specific life experience” could become a business... Kristen’s story is about to light a fire under you.

    In this episode, we cover:How she went from $1,200 in her first year of sales to over 10,000 digital product ordersThe baby registry guide that completely took off while she was literally giving birthWhy niching down to a super specific person (think pregnant moms in 2024) changed everythingWhat she’s learned about going viral—and what to do after the followers come flooding inHow affiliate links turned her products into something that earns long after launchHer Instagram growth journey (from 18K to 235K in just six weeks)Creating a bingeable reel series and why her double-chin shower video actually went viralHer new subscription-based cooking community and what she’s planning next

    Kristen’s journey is such a powerful reminder that you don’t need to teach people how to make money to make money online in order to be successful selling digital products. You just need a story, a strategy, and a specific person you’re here to help.

    Connect with Kristen:

    Instagram: @the.organimamaExplore her guides & shop here!

    Connect with me:

    Instagram:@abigailpeughRich Girl Community: Join here

    P.S. Her shower reel had me wheezing. Just wait.

  • Okay y’all
 we flipped the script this week. My sister (and podcast manager/VA/bestie/occasional bully) Mary hijacked the mic and interviewed me for a juicy little Q&A episode. We talked business, motherhood, hot girl walks, digital products, and yep—even pickles. This episode is a peek behind the curtain of what’s really going on in my life and business right now, and we covered so many fun (and real) topics that I know you’ll love.

    A few things we cover:

    The most money I’ve ever made in a single day (and what launch it came from) 💰How motherhood actually made me a better business ownerWhy I’m obsessed with low-ticket digital products and hate pushy salesWhat I hope my daughter learns by watching me workWould I ever go on reality TV? (Spoiler: I would cry in episode 1)The autobiography I love about the founder of Nike (find it here!)The very real convo about whether I’ve ever had to fire someone (and how I handled it)My reality show alter ego, my obsession with Wicked, and the current state of my hot girl pickle stash

    This one is chatty, heartfelt, slightly chaotic, and 100% us. Whether you’re a mom building a business, a digital product creator, or just here for the BTS convos, I think you’re gonna love it.

    Connect with me: 

    Instagram: @abigailpeugh

    Rich Girl Community: Click here to join

  • On today's episode, I'm sitting down with Amanda Schonberg, an award-winning chef turned digital product creator who found massive success by hyper-focusing on one specific audience: bakers who want to monetize their skills. Amanda shares how she went from selling a single recipe for $37 to building a thriving membership with over 400 members spanning multiple countries.

    A few things we cover in this episode:

    How Amanda made $5,000 in her first week selling just ONE recipe (and continues selling it years later)Why niching down to "alcohol-infused desserts" gave her an immediate competitive advantageThe inspiring journey from losing her mother and becoming homeless to building a thriving online businessWhy starting with a small digital product lets your audience tell you exactly what they need nextThe surprisingly embarrassing moment during a live class that proves you don't need perfect conditions to succeed

    Resources mentioned in this episode:

    Baking for Business MembershipDigital Product Community for Bakers

    Connect with me:

    Instagram: @abigailpeugh

    Connect with Amanda:

    Instagram: @bakingforbusinessWebsite: bakingforbusiness.com

    Make sure to hit subscribe/follow so you never miss an episode!

  • On today's episode, I'm sitting down with operations consultant Madi Waggoner to discuss one of the most anxiety-inducing parts of scaling a digital product business: hiring help! As a solopreneur who waited over a year to hire my first VA, I'm so excited to bring you someone who specializes in helping online entrepreneurs set up systems and make their first hires without losing their minds.

    A few things we cover in this episode:

    The foundational systems every digital product business needs from day one (even if you're starting scrappy!)How to know when you're actually ready to hire help (beyond just feeling overwhelmed)The costly mistake Madi made that left her with zero income just 3 weeks after having her babyThe practical ways to set up finances so you can hire with confidence, not panicWhy your password manager might be sabotaging your ability to delegate effectively

    Resources mentioned in this episode:

    Madi's Founders Focus Assessment (free tool to identify what tasks to delegate)1Password (recommended password manager for teams)Crucial Conversations (book recommendation for managing team members)

    Connect with me:

    Instagram: @abigailpeugh

    Connect with Madi:

    https://buildingremote.co/

    Make sure to hit subscribe/follow so you never miss an episode!

  • Today I'm bringing back one of your favorite guests, Instagram expert Brock Johnson! With over 700,000 followers and growth of approximately 1,000 followers daily, Brock breaks down the major algorithm changes affecting everyone's reach and views. Right after his interview with the head of Instagram (yes, really!), he's sharing exactly what's changed and how to adapt your strategy.

    A few things we cover in this episode:

    The significant shift in how Instagram is now showing your Reels (and why your views seem different)Why creating "shareable" content is more critical than ever with the new algorithmA spreadsheet strategy that reveals which posts actually convert views into followersHow to modify your content for new viewers who have never seen your profile beforeThe surprising advantage of carousel collaborations most creators are overlooking

    Resources mentioned in this episode:

    Brock's upcoming podcast interview with Adam Mosseri (Head of Instagram)The Build Your Tribe podcast

    Connect with me:

    Instagram: @abigailpeughJoin Rich Girl Community

    Connect with Brock:

    Instagram: @brock11johnson

    Make sure to hit subscribe/follow so you never miss an episode!

  • On today's episode, I'm sitting down with Lisa Bradshaw, a story and pitch expert who has mastered the art of getting featured everywhere from Friends (yes, THE Friends TV show that I’ve spent countless hours watching & rewatching) to Oprah Radio. With years of experience on both sides of the mic, Lisa reveals exactly how digital product creators can craft pitches that open doors to incredible visibility opportunities, regardless of your following size! 

    A few things we cover in this episode:

    The exact pitch strategy Lisa used to get her product featured on one of TV's biggest showsWhy paying to be featured is almost always a bad idea (and what to do instead)How to create a "speaker sheet" that can land you paid speaking opportunitiesThe confidence mindset shift that helps Lisa hear "no" without taking it personallySeven different visibility channels you can explore beyond Instagram

    Resources mentioned in this episode:

    Lisa's Pitch Playbook (personalized pitch strategy with detailed video feedback)Lisa's TV show (where you can pitch yourself as a guest!)

    Connect with me:

    Instagram: @abigailpeughJoin Rich Girl Community

    Connect with Lisa:

    Instagram: @lisabradshaw.coWebsite: http://www.lisabradshaw.co/

    Make sure to hit subscribe/follow so you never miss an episode!

  • In this milestone episode, I'm pulling back the curtain on exactly how I grew my Instagram to 100,000 followers in just two years. While follower count isn't everything, I'm sharing the specific strategies that built this incredible community and transformed my digital product business!

    A few things we cover in this episode:

    Why sharing the messy parts of my journey attracted more loyal followers than just posting highlightsThe counterintuitive reason I never used content pillars (and still grew rapidly)How Trial Reels became my secret weapon for gaining thousands of new followersThe surprising personal content strategy that created deeper connections than business contentMy simple approach to carousel collaborations that put me in front of ideal audiences

    Resources mentioned in this episode:

    Rich Girl LaunchIG Growth for Sales My episode on Trial Reels

    Connect with me:

    Instagram: @abigailpeughJoin Rich Girl Community for more growth strategies!

    Make sure to hit subscribe/follow so you never miss an episode!

  • On today's episode, we're sitting down with Stephanie, a registered dietitian and mom of two (with baby #3 on the way!) who transformed her expertise into a thriving digital product business. After noticing a major gap in nutrition guidance during pregnancy, she created targeted meal plans that are now helping thousands of pregnant women manage symptoms and eat confidently.

    A few things we cover in this episode:

    Stephanie’s first low ticket digital product launch results (spoiler alert, it was sooo good)Why creating specific, problem-focused products leads to more sales (and better results)The reason her revenue jumped 170% after launching her second productThe unexpected marketing challenge she faced when selling to pregnant womenWhy she chose PDFs over courses for her first products (and why it was the perfect choice)

    Resources mentioned in this episode:

    Feel Better Pregnancy Meal Plan (Stephanie's first product)Beyond the Symptoms (Stephanie's second & third trimester nutrition guide)Rich Girl Community

    Connect with me:

    Instagram: @abigailpeugh

    Connect with Stephanie:

    @pregnancy_nutritionist

    Make sure to hit subscribe/follow so you never miss an episode!

  • On today's episode, we're diving into the psychology of online learning with Vix Meldrew, a an online learning educator who has taught over 8,000 people and built multiple successful online communities. After running a 1,200-member paid community and scaling a digital education business for eight years, she's sharing what actually works for creating engaged communities and courses that get results.

    A few things we cover in this episode:

    The "Chicken Nugget Theory" that transformed how she thinks about community buildingWhy simplicity beats complexity when designing digital products that sellThe three non-negotiables you need before creating any course or communityHow she scaled (and later closed) a 6-figure membership communityThe psychology behind why most online courses fail to deliver results

    Resources mentioned in this episode:

    Vix's "How to Kill a Membership" Episode on Rave Results PodcastRave Results 

    Connect with me:

    Instagram: @abigailpeughJoin Rich Girl Community

    Connect with Vix:

    Instagram: @vixmeldrewvixmeldrew.com

    Make sure to hit subscribe/follow so you never miss an episode!

  • After my trial reels episode with Nikki, I'm back with real numbers, specific strategies, and answers to your burning questions! From testing over 32 trial reels in the past month, I'm sharing exactly what worked (and what didn't) to gain over 4,000 new followers! 

    A few things we cover in this episode:

    The exact content type that got me 1.7M views and 1,002 new followers from a single reelAlllll your burning questions that you had for me after my first episode on trial reelsMy 10-minute daily system for creating and testing multiple trial reelsWhy natural, unpolished content is outperforming perfectly curated postsThe surprising truth about using trial reels for direct sales versus audience growth

    Resources mentioned in this episode:

    Rich Girl Community Episode 43 with Niki (our first trial reels deep dive)

    Connect with me:

    Instagram: @abigailpeugh

    Make sure to hit subscribe/follow so you never miss an episode!

  • Today I'm sitting down with Vicki Pollack, a former 7-figure master resale rights course seller who walked away from $200K monthly income to align with her integrity. With her no-BS approach, Vicki opens up about the truth behind the digital product boom and what it takes to build a sustainable online business.

    A few things we cover in this episode:

    The untold truth about making money online that most content creators won't shareWhy selling with integrity might mean walking away from massive profitsThe surprising pivot stories of creators who found success in unexpected nichesWhat ethical digital product marketing actually looks like (it's not what you think)

    Resources mentioned in this episode:

    Vicki's Rookie Course"Don't Say That" Book (affiliate link)

    Connect with me:

    Instagram: @abigailpeugh

    Connect with Vicki:

    Instagram: @the_no_bs_newyorker

    Make sure to hit subscribe/follow so you never miss an episode!

    DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

  • Today's guest is Niki Puls, a marketing coach, who writes content for celebrities and has cracked the code on Instagram's newest feature that most people don't even know exists yet! Niki joins us to reveal how she's helping herself and her clients gain hundreds of new followers daily using a strategy that even TikTok doesn't have.

    A few things we cover in this episode:

    A new Instagram feature that's slowly rolling out (and why you need to be ready for it)Why your "failed" content might actually be perfect for gaining new followersThe surprising reason most people give up right before they crack the codeA clever hack for testing content without risking your engagementThe simple mindset shift that transforms how you create content for new audiences

    Resources mentioned in this episode:

    Niki's Viral Trial Reels GuideManyChat for InstagramInstagram's Trial Reels Feature

    Connect with me:

    Instagram: @abigailpeugh

    Connect with Niki:

    Instagram: @nikipuls

    Make sure to hit subscribe/follow so you never miss an episode!

    DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

  • On today's episode, we're sitting down with Cristina, a mom of 4 who went from struggling to find her niche, to being wildly successful! After trying multiple business models that didn't quite fit, Christina discovered her path to creating digital products and UGC content that not only brings in consistent income but is also something she’s extremely passionate about!

    A few things we cover in this episode:

    The surprising pivot that led to a ÂŁ2,000+ launch with less than 2,000 followersWhy the "right" business model might be hiding in plain sight (and how to spot it)The mindset shift that separates successful entrepreneurs from those who give upA game-changing way to find your perfect audience (even with a tiny following)The truth about balancing multiple income streams as a busy mom

    Resources mentioned in this episode:

    Rich Girl Launch

    Digital Product Starter Kit

    Cristina’s Course: Editing Made Easy

    Connect with me:

    Instagram: @abigailpeugh

    Connect with Cristina:

    Instagram: @iamcristina.suarez

    Make sure to hit subscribe/follow so you never miss an episode!

  • On today’s episode, we're diving into the world of brand photography with my incredible guest and personal photographer, Erin Blackwell. Erin specializes in helping women show up confidently as the face of their brand. She recently took my brand photos, and I can honestly say I've never felt more comfortable during our photoshoot and more "me" once I saw the photos!

    A few things we cover in this episode:

    Erin turned a $200 investment into a thriving photography businessWhen you should (and shouldn't) invest in professional photosThe red flag most people miss when hiring a photographerA must-know hack for taking professional photos with just your phoneThe simple "squint test" that will transform how you look in photosThe foolproof formula for choosing outfits that pop on camera

    Resources mentioned in this episode:

    Erin's FREE guide: "Calling Your Shots: 31 Photos Your Business Needs"The Posing Bible by Erin Blackwell (155+ pages of posing techniques, wardrobe tips, and more!)Home Studio List (for renting photo-friendly spaces by the hour)My favorite phone tripod with remote

    Connect with me:

    Instagram: @abigailpeugh

    Connect with Erin:

    Instagram: @iamerinblackwell

    Make sure to hit subscribe/follow so you never miss an episode!

    DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

  • In this week's episode, I'm sharing everything about my 90-day sales challenge for 2025, plus answering some of your questions submitted on Instagram! 

    A few things we cover in this episode:

    How I’m using a 90 day challenge to help me reach my goal of $100k monthly recurring revenueMy rules for this challenge How you can also do this challenge 

    Plus, I'm trying something new with a Q&A section at the end where I answer YOUR questions about:

    Choosing your first digital productMaking sales with a smaller followingWhat my work schedule looked like in the beginning and what it looks like now (2.5 years in)What my daily money making tasks are

    Resources mentioned in this episode:

    Rich Girl Community (where I'm documenting this entire 90-day challenge with real data!)

    Connect with me:

    Follow on Instagram @abigailpeughJoin Rich Girl Community for behind-the-scenes of my 90-day challengeDM me if you loved the Q&A format!

    Make sure to hit subscribe/follow so you never miss an episode! 

  • In this week’s episode, I’ll be sharing all my personal AND business goals for 2025, as well as how to set goals you will actually hit, especially when it comes to revenue goals. 

    A few things we cover in this episode: 

    Why I’m taking a break from launching new offers in 2025 (and what I’m doing instead)How I track my goals with a Big A$$ CalendarThe passion I'm rekindling (hint: it has nothing to do with business)My biggest, scariest goal yet (and why I'm finally ready to share it)

    Resources mentioned in this episode:

    Big Ass Calendar (for tracking my daily walks)

    Dinner for Vampires (the book I’m reading right now and obsessed with)

    Rich Girl Community (join for weekly social media prompts + support!)

    Connect with me:

    Follow on Instagram @abigailpeughSend me your hobby suggestions!Share your favorite non-business books with me on Instagram

    Make sure to hit subscribe/follow so you never miss an episode!

  • In this episode, I'm sharing the big goals I set for 2024 that I didn't quite reach. But here's the thing - I'm actually proud of these "misses" because they pushed me to grow in unexpected ways. From dealing with chronic illness to completely shifting my business model, 2024 taught me some powerful lessons about what really matters in business and life.

    In this episode, I cover:

    How many walks I took for the year (my goal was 365 for the year)Not hitting my Instagram Growth goals as someone that teaches Instagram Growth Whether or not I hit my revenue goal of over a million dollars for 2024My lofty podcast goals that I set (and didn’t reach)  How many 1-1’s I did in 2024 and why I probably won’t do them in 2025

    Resources mentioned in this episode:

    Big Ass Calendar (the actual name!) for goal trackingRich Girl Community

    Connect with me: 

    Instagram: @abigailpeugh 

    Make sure to subscribe so you don't miss next week's episode where I'll be sharing my 2025 goals.

  • Today I'm sitting down with student Sarah from @youloveandyoulearn, who took her personal journey with relationship anxiety and turned it into a thriving digital product business. What I love most about Sarah's story is how she proves you don't need a degree to help others - sometimes your lived experience is exactly what people need. From navigating relationship anxiety herself to now helping thousands through her digital products, Sarah shares her incredible journey of building a 290K+ following on Instagram and selling her very own digital products. 

    In this episode, we cover:

    Sarah’s journey from 109K to 293k Instagram followers in just one yearThe power of niching down and speaking directly to your audienceWhy *not* having a formal degree might be your biggest advantageWhy waiting for "the right moment" could be sabotaging your growth (and what to do instead)The surprising Instagram strategy that helped Sarah gain 180K followers in months

    Resources mentioned in this episode:

    Rich Girl ReelsRich Girl CommunityDigital Product Starter KitRich Girl LaunchPrevious podcast episode with Jera on Social Media Strategy & Video Editing Tips

    Connect with Sarah:

    Instagram: @youloveandyoulearn

    Podcast: The Love and You Learn Podcast

    Connect with me:

    Instagram: @abigailpeugh

    If you enjoyed this episode, be sure to send me a DM letting me know what you loved about it!