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In our last episode (58) I shared my 2024 in review - the good, the bad and the unsightly. I shared that while I'm definitely feeling a bit of a hallmark ending to the year, the journey throughout the year was incredibly up and down and my year of EXPANSION in 2024 also came with inevitable contractions as well.
So in this episode I'm sharing with you my 2025 focus and my words/intentions for the year ahead as well as some of the goals I'm setting on my holistic goal setting chart. I have 2 key intentions for 2025:
Money first and Power
So get comfy and tune in to hear all about how these two intentions will be enmeshed for me in 2025 and why these are my focus for the 12 months ahead.
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I get it - you're here because you want 2025 to be more intentional for you and your business too.
If you’re ready to work on The Business Behind the Blooms and own your goals to build a successful business that works for you rather than you simply working for it - The Bloom-Print membership is for you!
Sign up today and let's get a jump start on your goals for 2025! -
2024, what a year it's been!
For some it's been peak, for some it's been an absolute shit show.
And for me - it actually been a mix of both - some very high highs and some brief shit show moments, in steep peaks and troughs.
And thankfully, just like a Disney film, it's rounded out with a few great lessons, some overarching morals and ofcourse, a positive, thought provoking ending!
So this week I'm sharing my 2024 with you - my year that was.
So grab yourself a festive beverage, dear listener, get comfy and let's get into it.
Now if you're wanting some support to bring your vision for 2025 to life - my love, let's work on this together!
Find out more about 1:1 mentoring or join our Bloom-Print Membership and let's get clear and consistent with your plans for 2025 and keep you on track to achieve them!
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Hey, lovely! In this episode, I’m sharing all about my whirlwind trip to Broome, where I spent two incredible days with Jemma and Tash from The Broome Florist at the end of November. These two are gearing up for their first wedding season, and I had the absolute joy of helping them build their skills, plan their logistics, and create stunning marketing content with a gorgeous photoshoot on the beach (yes, it was as magical as it sounds!).
We covered everything from bouquet-making (Tash went from dreading bouquets to absolutely loving them!) to navigating the unique challenges of running a floral business in a regional area. Having grown up in the Northern Territory and North West WA, this trip brought back so many memories and gave me a fresh perspective on just how far I’ve come in my business landing at a completely auspicious time.
This episode is a celebration of growth, mindset shifts, and what’s possible when you step outside your comfort zone. Whether you’re one year or five years into your business journey, I want you to know how much can change when you open yourself up to new opportunities.
If you’re ready to make 2025 your year, I’d absolutely love to support you. Check out my Bloom-Print Membership for group coaching, self-paced lessons, and monthly mastermind sessions. Or, if you’re craving personalized guidance, let’s work together 1:1! Just a heads-up—pricing for both goes up on 1 January, so now’s the perfect time to jump in and make your goals a priority.
Learn more about the Bloom-Print Membership and 1:1 Mentoring to bring your skills up to speed and get my eyes on your business.Thank you for tuning in, gorgeous! Here’s to chasing big dreams and blooming in 2025. Until next time, keep blooming!
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In this episode of The Bloom-Print Podcast, we’re tackling the whirlwind that is the end of the year! Are you feeling like a horse racing to the finish line or spinning in the chaos of carnival cups?
In this episode, I’m sharing how I’m resetting before the chaos of December hits. If you’re feeling overwhelmed by the year’s end, I’ll walk you through the simple steps I’ve taken to declutter my life—both personally and in business—to make space for a fresh start in 2025.Here’s what I cover:
Clearing out digital clutter like inboxes, desktops, and camera rolls to free up mental space.Wrapping up lingering tasks like inquiries and financial reviews for a clean slate.Prepping for the new year by refining systems, processes, and content calendars.If you’re ready to find some brain space and start your own end-of-year reset, this one’s for you!
Black Friday Deal:
A $300 voucher to use on any class, course, or mentoring at The Floral Art Academy.A bonus 1-hour 1:1 session with me for the first 10 sign-ups to clarify your goals and pain points.
Join The Bloom-Print Membership this Black Friday weekend (29 November–2 December) and get:This offer ends 2 December! Sign up now at https://mapleandwrenacademy.thinkific.com/memberships/the-bloom-print-membership or DM me “Black Friday” on Instagram to grab your spot.
Let’s declutter, reset, and bloom into 2025 together! 🌸
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Last week I just took myself for a 2 night hotel stay … by myself! I know, What a bloody boujie b*tch!
2 weeks ago I was starting to lose it a bit with the kids, my husband Mark was away for work, my 2 year old was going through a developmental leap and waking 3 times a night, my daughter was really pushing the boundaries, probably because she wanted my attention and work was non-stop. And there were a few unforeseen problems I needed to solve that were taking a bit of my attention.
A fortnight ago I felt tired and cranky and scattered and foggy and like I was going through the motions and as you might have guessed from the title of this episode – I don’t feel like that anymore because – controversially – I took a break in the middle of peak season.
In this episode I'm sharing the importance of making space for yourself, gaining clarity and rest to put your best self forward in all aspects of your life. -
If you second guess your pricing, constantly reduce it because you feel like you're charging too much, or change the pricing when your client cries 'it's too expensive, can you do it for less?' or simply - have no idea what to charge and are just guessing - then this episode is for you!
Your pricing should not be based on how YOU feel. It should be based on the industry minimum standard and what the general expected pricing is in your city, region, area.
We all want to be able to best service our clients - so let's focus on what we can do for our clients rather than what we cant - without compromising our profit margins.
In this episode, I'm sharing advise on how to price, what to consider, what not to compromise on and WHY your pricing should be a MINIMUM of product x 3. -
When we understand more about ourselves, we can understand more about others.
In this episode we're diving into Human Design with an expert in the field - Cat Skreiner.
Cat is a Human Design for Business & Career Consultant, empowering intentional entrepreneurs and business leaders to fully understand and embody their unique energetic blueprint—unlocking greater ease, flow, and abundance in both their personal and professional lives.With over 14 years of experience in corporate digital marketing and more than a decade of entrepreneurship, Cat combines her expertise with the transformative power of Human Design & Gene Keys. She helps clients elevate their business success and amplify their impact by integrating their innate strengths and gifts. Through her guidance, clients build intentional, authentic businesses that allow them to shine in a way that feels aligned, fun, and effortless.
In this episode you'll learn more about the 5 types of Human Design, how to work with your Human Design to be the most effective version of yourself and how to apply this to your business. -
I used to tell myself ‘I wasn’t built for running’ I used to joke about it infact. I’m 5 foot in heels and a stocky little thing. I wasn’t athletic growing up and I didn’t really do sports as an extra curricular.
Last weekend I ran my first half marathon, at the age of 38, I decided if not now, then when and also – why not? Why couldn’t I. At the beginning of this year when I started training, I couldn't run 3km and last weekend, I ran 21km with 5000 other West Aussies. And man it has taught me so much and been the best self development journey and challenge.
In this episode I'm sharing with you my running journey and the key 9 things I've learnt - about running, life and business - from training for a half marathon.
So tune in and let's get physical!
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If youre ready to get more of this awesome source in your businesses then sign up for The Bloom-Print Membership to help you get on your way towards your next business step!
Sign up now: https://mapleandwrenacademy.thinkific.com/memberships/the-bloom-print-membership -
In this episode I'm joined by my industry friend Kiera Treloar.
Kiera is the founder of Little Things Events a bespoke full service wedding and event planning company here in Perth. She has worked in the events industry for almost 15 years in both Perth + Sydney and started Little Things Events in 2020 to focus on the types of events she’s most passionate about – the heart-centred moments and core memories you want to tell your grandkids about.She is renowned for wowing her clients by going above and beyond, and unmistakably for the solid relationships she has made within the industry – and she’s an absolute delight to work with!
Kiera, like me, is also super passionate about industry education and she's also recently founded The Wedding Educators with another awesome industry friend Natalie Gasmier. The Wedding Educators is a space for wedding coordinators to upskill and learn all the tips and tricks of the trade along with best practise advise and processes to ensure success in this industry.
In this interview we talk about starting a business after having a baby, the definition of success, what a great day on the job looks like and the kind of teamwork that really makes the dream work.
Tune in to hear all about her journey in the events industry and so much more. -
Last week one of my clients asked me 'El, do you really think I can do this, like should I really be doing this?' and it's not the first time I've been asked that question or had a conversation about whether you're too old or it's too late to be getting into something new - and it wasn't even the first time that week I'd had that conversation. This sort of thing comes up alot with my mentoring clients, and in my Instagram DMs and with my floral students.
So in this episode I'm shifting your thinking about being too old, or it being too late or being ill equipped because IF NOT NOW... THEN WHEN?
Life is a pretty long journey and if you wanted to you could pick a different career every decade and still have 5 or 6 pretty amazing careers in your life. And spoiler alert - you are not too old and it is NOT too late!
So if you're needing a little pick me up, a little spark into action, a bit of self-belief - allow this to be it - tune in, because this is the podcast for you!
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Has it ever occur to you that you're choosing the client as much as they're choosing you?
Pre-Qualifying your clients to ensure that they are the right clients for your business is so important and the earlier you can do that in the process, the less time you'll waste on a client who isn't your ideal.
In this week's episode I'm sharing the 3 ways I pre-qualify my clients at the very beginning of my wedding process to weed out the time wasters and get excited about my clients.
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If you're looking to get more of this kind of strategy in your business - join us in The Bloom-Print Membership! The Bloom-Print is for florists and wedding businesses ready to get serious about their businesses, get clear on their goals and getting the resources and support to start taking the strides towards them, jumping over all the hurdles that might be in your way on the journey.
Get started now: https://mapleandwrenacademy.thinkific.com/memberships/the-bloom-print-membership -
It's officially Spring! Which means.... Wedding Season is upon us!
So right now is the time to get yourserlf into preparation mode.
Aa wedding season is a bit like a marathon and you want to make sure you're mentally, physically and strategically prepared for it. You and your family!
In this week's podcast I'm sharing with you the ways I'm preparing for wedding season and what to consider in your planning to sustain you through this beautiful and busy season.
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If planning isn't your strong point, my love - I am here - and I'd adore to help!
Join me in The Bloom-Print Membership - the only membership for florists, wedding and event professionals that includes
- Live mentoring sessions monthly
- Live lessons monthly
- A community of like minded people to connect, learn and grow along side
- A content hub of plug and play resources, tools and advice to get your business working for you instead of you struggling to work for it!
Join now and let' start working towards your goals: https://mapleandwrenacademy.thinkific.com/memberships/the-bloom-print-membership -
In Part 2 of my conversation with Alisha Erin from Bohemian Flowers we talk about freelancing, the importance of freelancers and what we look for and expect of freelancers vs the difference between freelancers and work experience, we talk about the evolution of style and what you learn from working with other florists.
We talk about success, the moments that blew her mind in business, the moments she maybe wanted to pack it in #COVID *facepalm* and her BIGGEST advice for new florists including a good tool belt. "A florist is only as good as her toolbox and her toolbelt."
Alisha Erin has been in the floral industry for 15 years starting her floristry journey when she was still in high school and took on a work placement in a local florist. From there her artistic prowess took hold, her creativity broadened and her boldness absolutely flourished as she grew her experience in the retail field before taking the plunge into her own business souly focussed on weddings and events.
She works from her home studio in Perth along side raising her two beautiful little children, living her dream work/life dynamic.
Follow Alisha at https://www.instagram.com/bohemianflowers/ -
My my are you in for a treat! Over the next 2 episodes get comfy and immerse yourself in the beautiful and bohemian world of Alisha Erin from Bohemian Flower.
Alisha started her floristry journey when she was still in high school and took on a work placement in a local florist. From there her artistic prowess took hold, her creativity broadened and her boldness absolutely flourished as she grew her experience in the retail field before taking the plunge into her own business souly focussed on weddings and events.
Alisha was one of the first florists I ever freelanced with when I first started out and her kindness and generosity with her knowledge almost took me by surprise. She's a true treasure and an absolute powerhouse on the Perth wedding floral scene.
Over the years we've back and forth freelanced for each other, both had babies around similar times and grown in many beautiful ways. We operate our businesses in very different ways and I adore the way Alisha has set hers up to work around her family.
You'll get so much from this episode - and the next one. So lean in and listen, and stay tuned for more of her wisdom next week!
Follow Alisha at https://www.instagram.com/bohemianflowers/ -
Hello my loves - today, we're talking about coaching. I recently saw a post in a wedding and event suppliers Facebook group that said and I quote: “who has a business coach and do you find it’s worth it? How much do you pay? Are you seeing amazing (not just good) results?”
Now I found some of the comments really interesting on this post and I also gave my input and I thought it would be worth sharing some of that insight with you as well. Because I get it - investing in anything is a risk - and sometimes it pays off and sometimes it doesn’t - but the key is being sure you’re always investing in your own growth as a small business owner.
I’ve also had a few questions lately since we launched the Bloom-Print membership - mostly of people wanting to know whether that’s the right fit for them or whether 1:1 mentoring would suit better. And my first piece of advice is to work out what your goals are - what you’re wanting to work towards and what level of support you need to get there. Honestly one of the best things you can do at this stage is a SWOT analysis - Strengths, Weaknesses, Opportunities and Threats.
So in this episode I’m going to do is break down this question for you in a few parts with a bit more detail because I know you deserve it.
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Looking for help setting your own business rules?
As you might have gathered - that is totally my jam!
And that's why I started The Bloom-Print Membership.
If you’re tired of not seeing results, of accepting that times are tough and waiting it out, if you’re done with operating on a reactive basis, if you’re just starting and want to get your business set up right, if you’re looking for support to scale your business - The Bloom-Print Membership is for you!
A 12 month program where you get combined business support, mindset support, live lessons from guest presenters on all areas of business, and a treasure trove of wedding and event business resources, templates and tools to help you get in the drivers seat for a smooth AF ride.
And right now to celebrate our business birthday - we're giving you $200 off The 12 month Bloom-Print Membership!
This deal is valid on in full payments and our 12 month payment plan and expires on 20 August!
Sign up today and join The Bloom-Print Membership! -
Hello my loves welcome back to The Bloom-Print Podcast.
I have had a lot of conversations lately about 'freebies' – about when to do them, what should be considered a freebie and how valuable or not doing freebies can be.
So in this episode I want to share a couple of these instances with you and my views on this based on the experiences I’ve had and where I’ve got it right and wrong.
We're talking collaborations, photoshoots and offering discounted rates or free product/service.
Now, I am actually a big fan of collaborations. I’ve done a lot of them over the years between expos and styled shoots where I’ve collaborated with a group of vendors to bring a complete product or vision to life that benefits all the vendors in displaying work they want to do more of. The key is making sure you’re aligned with the vendors, that you are a part of the planning and that you’re showing work that fits your style that you want to get more of. If you’re just showing the same work you do all the time – chances are you already have imagery or content of that – styled shoots and expos are your opportunity to display and gain more of the kind of work you want to do in the future. But you don’t have to say yes, just because someone asks you. Find out who the vendor team is, get a moodboard or inspo images of the style, work out what the cost of your contribution actually is.
Freebies - can be a bit of a different story.
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Looking for help setting your own business rules?
As you might have gathered - that is totally my jam!
And that's why I started The Bloom-Print Membership.
If you’re tired of running around like a headless chook, if you’re constantly feeling reactive in your business, if you’re just starting and want to get your business set up right, if you’re looking for support to scale your business - The Bloom-Print Membership is for you!
A 12 month program where you get combined business support, mindset support, live lessons from guest presenters on all areas of business, and a treasure trove of wedding and event business resources, templates and tools to help you get in the drivers seat for a smooth AF ride.
And right now to celebrate our business birthday - we're giving you $200 off The 12 month Bloom-Print Membership!
*This offer is valid until 20 August following which it will go up to $1500/year or $125/month on a 12 month plan.
Sign up today and join The Bloom-Print Membership! -
Hello my loves welcome back to The Bloom-Print Podcast.
This month we are celebrating 8 years in the floristry business – 8 years! I’ve been reminiscing a lot over the last few weeks and thinking about how far I’ve come and how far the business has come over the past 8 years and if I’m honest, it’s the past 2 years that the most exponential growth has happened for me. So if you’re in the first few years of your business at the moment and everything still feels confusing – I promise, it gets better, the stuff you’re going through now gets easier and on the horizon are a whole lot more challenges and exciting opportunities.
So it’s been 8 years – 8 crazy and wonderful years. The best 8 years of my life! So today I thought I’d share with you my 8 rules to biz by that I’ve learnt over the last 8 years. Yep, I’m not sorry, I love me a bit of a word play tie in so it’s 8 rules for 8 years. Now let me preface this episode by saying, these rules were not made or executed in order.
Get yourself a pen and paper, you might want to jot these 8 rules down.
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Looking for help setting your own business rules?
As you might have gathered - that is totally my jam!
And that's why I started The Bloom-Print Membership.
If you’re tired of running around like a headless chook, if you’re constantly feeling reactive in your business, if you’re just starting and want to get your business set up right, if you’re looking for support to scale your business - The Bloom-Print Membership is for you!
A 12 month program where you get combined business support, mindset support, live lessons from guest presenters on all areas of business, and a treasure trove of wedding and event business resources, templates and tools to help you get in the drivers seat for a smooth AF ride.
And right now to celebrate our business birthday - we're giving you $200 off The 12 month Bloom-Print Membership!
*This offer is valid until 20 August following which it will go up to $1500/year or $125/month on a 12 month plan.
Sign up today and join The Bloom-Print Membership! -
Get yourself a cup of tea, a note pad and get comfy because what you're about to hear is 18 years of wisdom from my dear friend and wedding business bestie - Jenn Veza - owner of The Original Event Company here in Perth.
You know when you meet someone and they ae just the absolute salt of the earth, the kind of person that really gives a shit about you and wants to see you succeed and will stand by you cheering your every move?
My guest today is that person, she embodies that and so much more - my guest today is Jenn Veza from The Original Event Company. Now if you've not met Jenn before, she's a long term event supplier. She previously ran The Original Wedding Company - a planning and style business and moved into the furniture hire space over the last 4 years, now full time in that space with luxury high quality furniture.
In today's episode Jenn shares her insights on how to run an incredible wedding and event business, we can talk until the cows come home about business and life and in this episode we're talking how she started her business, the definition of success, the biggest things she's learnt though 18 years in this industry, what separates a good wedding business from a great wedding business and so much more!
So hit play and be ready to connect with one of the most beautiful people in our industry here in Perth.
And if you're looking for quality furniture hire for Perth weddings and events - head to The Original Event Co and tell Jenn that El sent you xx
BIRTHDAY BLOOM-PRINT BARGAIN
I have a really special offer for you! This month I'm celebrating 8 years in my floristry business and what better way to celebrate than by offering you $200 OFF The Bloom-Print Membership!
That's right - The Bloom-Print Membership is now open for new members - this is the only 12 month membership that bring you combined mindset support, business support, a community of likeminded individuals where you can get questions answered on the daily as well as live business coaching calls, live business lessons with guest presenters and myself every single month!
Get yourself enrolled by 20 August to take advantage of this discount!
I can't wait to see you in there and support you on your business journey! -
Hello my loves welcome back to The Bloom-Print Podcast welcome to July!
If you're feeling like the first half of the year has absolutely flown by, this episode is for you!
Let's recalibrate. We have just skipped over to a new financial year, there’s 6 months left of 2024 and we’re in that phase where we’re assessing the financial year that was, we’re assessing our progress towards our goals, we’re tweaking and we’re recalibrating to ensure we’re on the right path for the second half of the year.
In this episode, I'm sharing my mid year update with you on a personal and professional level and also what you can do to put yourself on track for the next 6 months.
We’re also into month 2 of the off season in Perth, which means this is the point where things can start to feel a little barren, and it’s a key time for consultations, new business development, networking and marketing strategy and getting new clients through the door for the upcoming seasons. So let's do this! Tune in to get all the goss on how it's gone and how it's going.
All the love
El -
Hello my loves welcome back to The Bloom-Print Podcast – how actually are you?
In today's episode we're reliving all of the beauty that was the Wedding Flowers Weekender Retreat: how awesome the weekend was, what we did, how it was structured, and how incredible the group of humans was that participated in the retreat.
I have first hand experience of the power of retreat style training where you can immerse yourself in something without the external factors, without having to go home each night to the daily grind, without having to do pick ups and dinner and organise everything in your life around training. When you go on a retreat, you’re able to really be present, to absorb the content and to give 100% of your focus to your business or the training pursuit.
I think it’s so important, for women particularly, that they do take this time out, that they do give themselves opportunities for growth in themselves and their passions because I think it’s a typical trait (and societal expectation) that women put everyone else before them and often it can be to our own or our business’s detriment because we spend time doing the things in our homes or for our families we feel we ‘should’ be doing instead of the tasks in our business that are waiting that might actually propel it forward or make us money because #familycomesfirst. I’m not saying that family doesn’t come first, mine are at the forefront of everything I do, AND I really love what I do and want to do it instead of getting my kids snacks every 10 minutes for sure.
This retreat was a mix of luxury floral design, business advice and planning, networking and connection, relaxation and breathing out, garnished with hearty meals and beautiful conversation.
It truly was a magical experience and I can't wait to do the next one! If you can't wait to join us - email me at [email protected] with the subject 'Retreat waitlist' and I'll put you on the waitlist to be the first to know when the new date and deets are released.
Enjoy this episode! And if you're loving the podcast, we'd love it if you could leave us a 5 star review! - Vis mere
