Episoder
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Today, BuildGood’s resident fundraising copywriter delivers a masterclass in how to craft fundraising copy that leads people toward greater generosity.
Hannah Vermeer gets into simple, easy and effective ways you can change the words you use in your fundraising—and changing the words you use is free. It costs you nothing.
Whether it’s making your donor feel like they have an important and meaningful role to play, or crafting copy that’s easy to read and emotionally resonant, you’ll walk away with actionable insights to improve your copy immediately.
If you want to create compelling, heartfelt, and effective fundraising copy, this episode is for you.
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➡️ Join our FREE training on how to build a fundraising flywheel that can 2x your revenue—without hiring more fundraisers or changing your tech and tools https://flywheel.buildgood.com
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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If you’re tired of riding the revenue rollercoaster—where your nonprofit’s cash flow is always dependent on a few key fundraising campaigns during the year— your big opportunity is building a strong monthly giving program
Growing recurring giving not only smoothes out your cash flow year round, it also increases the lifetime giving of your donors. And it’s a direct pipeline to mid-level, major and legacy gifts.
But building a strong monthly giving program requires some thought and care.
You can’t just build it and expect people to come.
That’s why we’re talking to Dave Raley from Imago Consulting on the podcast today. He’s been building monthly giving programs for almost two decades. And he’s writing the book on it.
On today’s chat, Dave goes through 8 crucial steps to building a monthly giving program that will actually become a valuable asset for your organization.
In our chat, we get into:
The 3 kinds of monthly giving programsThe problem most nonprofits face when designing a monthly giving programEverything you need to take into consideration before launching a programHow to name your programHow to structure the offer and value proposition How to recruit donors to join the monthly giving programTo learn more about Dave and his work, you can connect with him on LinkedIn.
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➡️ Join our FREE training on how to build a fundraising flywheel that can 2x your revenue—without hiring more fundraisers or changing your tech and tools https://flywheel.buildgood.com
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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Manglende episoder?
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“Always be testing”. That’s popular fundraising advice.
After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize.
But how do you decide what to test? How do you set up a proper A/B test? And how do you make sure you learn something meaningful from it?
That’s what we get into in today's chat with Ronen Tal, the Director of Integrated Marketing and Fundraising at Nature Conservancy of Canada. He stewards a donor file of 40,000 donors contributing more than $10m in revenue each year. And he’s always testing new approaches to grow generosity.
In our chat we get into:
How to decide what to test Why you need a testing hypothesis—and how to create one The difference between trying new stuff and A/B testingHow to run successful A/B testsHow to interpret results to find actual insightsTo learn more about Ronen and his work, you can connect with him on LinkedIn.
—➡️ Join our FREE training on how to build a fundraising flywheel that can 2x your revenue—without hiring more fundraisers or changing your tech and tools https://flywheel.buildgood.com
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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Social media isn’t working for most nonprofits.
If you’re watching your engagement drop while spending hours on content creation, you're likely about ready to give up on social media for good.
And no one would blame you.
That’s why we’re continuing our series on new donor acquisition by talking about these challenges head-on.
We’re talking to Brynne Krispin from Cause Fokus about how to tap into the power of empathy to actually find supporters online through social media.
In our chat, we get into:
The challenges of using social media for fundraisingRealistic (and unrealistic) expectations from organic contentIncorporating empathy into your fundraising campaignsBrynne is a social media strategist for nonprofits and purpose-driven executives. Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored.
Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
----
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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In our ongoing series on new donor acquisition, we’re talking to one of Canada’s most sought after advertising specialists about how to use Google ads to boost your fundraising.
Kevin Harwood manages more than $10m in ad spend for nonprofits across North America, and is at the forefront of what is working…and isn’t.
On today’s show, we get into:
How to think about online advertising (hint: it’s not about an immediate return on your investment) What options your nonprofit has when it comes to Google ads (search, display, video)How to choose which advertising format makes the most sense for youWhat you can do with a small budgetKevin runs his own consultancy where he works with some of the biggest nonprofit brands to create advertising that builds trust and long-term donor value.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.
The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it.
In today’s chat, Chris Barlow gets into everything you need to know to get started with the grant—and he also shares a simple strategy to attract new donors using digital content.
We get into the 3 key steps for a digital donor growth campaign:
Creating a valuable resource for a community that aligns with your missionGetting the resource into donors’ hands using the Google Ad GrantConverting these new relationships into lasting supportChris is the founder and Customer Happiness Director at Beeeline, a consultancy that specializes in helping nonprofits grow their mission and donor base through digital marketing.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
----
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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Have you ever used paid Facebook and Instagram ads to support your fundraising?
Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you’re just starting out—and if you’re new to digital marketing.
To continue our series on new donor acquisition, we’re chatting with Dana Snyder from Positive Equation, host of the Missions To Movements podcast and Creator of the Monthly Giving Mastermind.
Her mission is to equip nonprofits with the knowledge of how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.
In our chat, we get into:
Myths vs. Facts when it comes to paid adsHow to think about the lifetime value of a donor acquire through adsThe right way to set up a lead generation campaign using Facebook Ads ManagerA step-by-step breakdown of how to automate email list growth using an ad strategyIf you’ve never run ads before, or if you’re a seasoned pro, you’ll find useful and valuable advice here.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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So you want to find new donors online?
Then this is a foundational podcast episode for you to listen to.
We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.
In our chat, we get into:
Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone Why trying to understand donors is a better strategy than trying to get them to understand your cause How to think about your new donor acquisition strategy using content offersHow to find, create and develop content offers prospective donors might actually want to download How to build an effective acquisition funnel How to drive traffic to your funnel using paid adsThe key metrics you should keep an eye on to begin testing and optimizing your acquisition funnelAlong the way, we also get into how direct mail—and even door to door fundraising!—can influence the way you think about new donor acquisition online.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
----
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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You need to retain donors if you want to grow sustainably—but you also need to find new donors.
It seems simple enough, but we all want to skip to the “growing revenue” part without investing in both acquisition and retention. It doesn’t work. I’ve tried. You need to work on both, consistently and reliably.
If you’re a listener of this show, you already know that listening to donors, engaging them, asking, celebrating and reporting is the best way to keep more of your donors connected, and giving.
But how do you acquire those donors in the first place?
On today’s podcast, we get into the core 4 ways you can use to find new donors. They are
cold outreachwarm outreachcontent and mediaadvertisingNone of them are a magic solution that will grow your donor file. Each of them takes work, time, focus, and yes—money. And all of them work together to make your organization known, and to help you earn the trust of prospective donors.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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Many nonprofits want to see 10-20% growth (or more!) year over year—and are tasking their fundraising team to make it happen without a clear-eyed view of what it takes.
It’s not that sustained growth is unrealistic, but it becomes harder to raise more money year after year without investing resources (read: money and time!) in the right things to support that growth.
On today’s podcast, we’re going to do a bit of easy math together to see if you’re prepared to meet your growth goals.
Don’t worry—we’ll walk you through it, step by step! If you want to follow along, you may want to grab:
Your income/expense statement from your last fiscal yearYour overall donor retention rate This worksheet you can download hereBy the end of the episode, you’ll have a good idea of just what it will take to meet your growth goals for 2024—and if your goals are realistic in the first place.
Download: Growth Goal Worksheet
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
----
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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In today’s episode, we dive into the 5 key elements of crafting a winning and simple fundraising plan using the pre-loaded year methodology.
It’s the same method we teach in the Fundraising Academy—and the same method we use with clients in our agency work.
A lot of organizations struggle to create simple and actionable plans they can execute on. That’s because for most small-to-mid sized nonprofits, complicated plans are…well, too complex to actually want to take action on.
But without a plan, nonprofits risk falling short on their financial goals. And they become overwhelmed by the tyranny of the urgent.
Enter the pre-loaded year methodology—an innovative approach that simplifies the fundraising planning process by creating a One Page Fundraising plan.
The kind of plan you can pin to the wall next to your computer screen. The kind of plan that isn’t overwhelming.
In this episode, we explore the step-by-step guide to implementing this strategy, ensuring that your organization not only meets but exceeds its fundraising objectives.
BONUS: We walk you through a short exercise called The New Year Reset. Download your copy of the New Year Reset right here.—
Download the New Year Reset worksheet to help you guide you fundraising planning: https://buildgood.ck.page/newyearreset
➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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Do you feel like you have a focused fundraising strategy?
Or does it feel like you’re being asked to do something else every few months?
Have you—or your leadership—been so derailed by that shiny, new opportunity (looking at you, TikTok) that you lose sight of what's important?
A strategic plan might help—if you approach it the right way.
Now, let’s be honest, you might already have a plan in place.
It might be sitting on a shelf. Gathering dust. It might just be a long list of lofty goals you want to achieve. It might not even have a strategy at all!
That’s why how you approach creating a plan is just as important as creating it in the first place.
So in today’s chat, we get into the power of strategic planning and how it can be a tool to keep your team and your leadership focused on raising more revenue and cultivating your donors.
We’re talking with Kim Bersin, founder of Donor Speak Consulting. She works with organizations around the globe and has helped raise millions across charitable sectors.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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Today’s show is a special episode—a bit of a global journey of fundraising and discovery with one of Canada’s well known fundraisers.
Fresh off a trip to Europe—including stops in Romania, Slovakia and Holland—Michael Johnston joins us to have a chat about what the social impact sector outside of North America looks like. And what we can learn from it.
Michael was trained as a NATO analyst but ended up a direct mail fundraiser in 1987. Many books and clients later, he now works in over 30 countries through his agency HJC New Media.
In our chat, we touch on F2F fundraising, mid-level giving, monthly giving and legacy giving through the lens of other countries and cultures.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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What if you could create content for your ads, emails and social media that reached more people than organizations that have 10X your budget?
In our part 2 with Cameron Bartlett, we’ll into the formulas he’s used to reach over 125,000,000 people for social good.
And the best part? These frameworks work to build an engaged following, whether you have a team of 20—or it's just you.
Cameron has helped hundreds of charities like yours fundraise way more, by creating journeys that guide donors from your first interaction to becoming lifelong advocates that grow your cause for you.
He’s led award-winning digital marketing campaigns for orgs like New Story, IJM, Compassion, World Vision and Cure.
And he is currently building the food tech nonprofit Future Food.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!----
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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More people would give to your organization, if they could only find you.
We know ads, emails, and organic social are great ways to reach new potential donors.
But some of the scrappiest, most creative nonprofits use SEO to attract new supporters to grow their cause.
How?
On this week’s BuildGood Live, we’re revealing the playbook you can use to optimize your nonprofit’s online content so you can start attracting new donors.
Cameron Bartlett has helped hundreds of charities like yours fundraise way more, by creating journeys that guide donors from your first interaction to becoming lifelong advocates that grow your cause for you.
He’s led award-winning digital marketing campaigns for orgs like New Story, IJM, Compassion, World Vision and Cure.
And he is currently building the food tech nonprofit Future Food.
In our chat, we’ll get into:
Why is SEO important for your nonprofitHow does SEO for nonprofits even workHow you can begin optimizing your online content so more people find youHow you can identify relevant keywords for your charity How long does it take to see results from your nonprofit’s SEO effortsWhat tools can a nonprofit use for SEOHow can you track and measure your progress on your SEO efforts—
➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!----
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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We live in the golden age of digital fundraising—the most efficient ecosystem in which to test, learn and refine.
Digital has immense power to drive strategies that scale and connect deeply with our donors. AND it plays nicely with so many other channels, including direct mail.
Yet most organizations use it backwards.
Instead of leading with digital, they’re bolting on digital strategies on the back end of other efforts, hoping to get a boost.
So how can we learn to lead with digital?
On today’s podcast, we chat with Erik Rubadeau. He’s the CEO of Yeeboo Digital, a data driven, full service online fundraising and technology agency.
His expertise on digitally led fundraising and tech innovation and adoption has helped hundreds of nonprofits launch new initiatives and grow their revenue.
What “leading with digital” means?How to use digital to test new ideas with little risk or investment.How to make the switch from digital as a “bolt on” to digital-first fundraising.Some core tools and strategies nonprofits of all sizes can use to lead with digital.
In our chat, we’ll get into:—
➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1Thanks for listening!
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Can the way you lead internally make your fundraising more effective?
On today’s podcast, we chat with Evan Wildstein about 10 core behaviours of servant leaders—and how they might just improve the way you fundraise.
Behaviours like listening, empathy, healing, building community, and much more. We’ll also get into some super practical ways to activate servant-leadership in your own shop to boost philanthropy.
For 20 years, Evan has been a nonprofiteer, raising funds and developing inspiring programs for organizations like The Juilliard School, Rice University, and Asia Society.
He recently published his first book, The Nonprofiteer's Fundraising Field Guide. It’s a realistic and inspiring roadmap for anyone who wants to engage with donors, grow revenue and improve philanthropy. It has 30 practical applications you can implement today. And it’s also full of heart-felt stories from nonprofit leaders.
Get the book here or connect with Evan on LinkedIn.
—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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You’ve likely heard that the donor should be the hero in your fundraising messaging.
The phrase had a noble intent.
It was meant to encourage us to shift our perspective away from meeting revenue targets, and toward finding alignment with our ideal donors’ goals and values.
But over time, it became misunderstood. Misconstrued. And misapplied.
The “donor as hero” metaphor turned into “the donor is always right”—causing some organizations to do real harm.
So is it time to think about a better way to express the way we approach our fundraising?
In this freewheeling chat, we get into:
The storytelling triadThe phases of fundraising that led to donor-centric fundraising What do people mean when they say the donor is the hero Why can that philosophy—if misunderstood and misapplied—become harmful The difference between donor-led and donor-centric fundraisingWhat’s a better way of thinking about “donor as hero”—
➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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If you’ve ever tried running Facebook and Instagram ads to attract new donors, you may have realized it isn’t all that easy.
Truth is, an effective paid ads strategy for nonprofits trying to attract new donors is a lot different than running ads for for-profits that are selling products. Yet most of the information you’ll find on running online ads is geared toward for-profits.
On today’s BG Live, we’re getting into how you can start to acquire new donors with Meta ads—without wasting a ton of money.
Ben Stewart from Louder gets into how you can use lookalike audiences for Facebook & Instagram Ads to help you attract new leads, new event attendees and new donors. It’s an easy place to start, because it allows you to use what you know about your current donors to help you find your future supporters.
Ben is on a mission to help nonprofit organizations apply digital marketing best practices so they can raise more funds and do more good. With experience in live event production, vocational ministry, and digital marketing, he helps purposeful brands improve their messaging, marketing, and websites so they can increase their impact on the world.
—
➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
----
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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Email remains one of the most effective digital fundraising channels—but how do you know you’re doing it right?
How do you balance asking for money, showing gratitude, reporting back on impact and surveying your donors?
How much email is too much…or too little?
On this week’s BG Live, we’re helping you audit your email marketing strategy—and give you some surefire ways to increase donor engagement.
We’re talking with Katelyn Baughan, the owner of KB Digital – a nonprofit email marketing agency.
Katelyn has helped some of the most well-known nonprofits with their email marketing strategies and execution, and while she has experience with all marketing verticals, she has a true passion for using email to make a difference.
—
➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
----
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
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