Episoder
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In this episode of The Build Up, Dan engages in a dynamic conversation with Alex Insley from Unilite, a family-run business that has evolved significantly over the years. Alex shares the journey of Unilite, which began in 1981 and has seen substantial growth under his and his sister's leadership, particularly by focusing on the construction trades. The discussion delves into the strategic shift towards direct-to-consumer sales, highlighting how this approach has revolutionized their business model, especially during the COVID-19 pandemic when traditional wholesalers faced challenges. Alex emphasizes the importance of data-driven marketing and influencer partnerships, explaining how they have built a tight-knit group of reliable influencers who genuinely connect with their products. The episode also touches on the challenges faced by larger brands in transitioning to direct-to-consumer models and the significance of authenticity in influencer marketing. Throughout the conversation, both Dan and Alex reflect on the unique position of Unilite in the construction industry, showcasing their commitment to creativity and effective marketing strategies that set them apart from competitors.
Unilite
Alex Insley
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
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In this episode of The Build Up, Dan welcomes Mark Pearson, the UK and Ireland country manager for Beta Tools, a premium tool manufacturer with a century-long heritage. Mark shares his extensive background in the construction industry, highlighting his journey from sales to a hybrid role that encompasses both sales and marketing. The conversation delves into the competitive landscape of tool marketing, the importance of creating solutions rather than just selling products, and the evolving strategies Beta Tools is implementing to enhance brand visibility and engagement. Mark emphasises the significance of high-quality marketing materials and the need for a cohesive narrative that resonates with both end users and distribution partners. The episode also explores the brand's connection to motorsport, its commitment to innovation, and the challenges of marketing in a B2B environment, ultimately showcasing how Beta Tools aims to position itself as a leader in the industry by understanding and addressing the needs of its customers.
Beta Tools
Mark's LinkedIn
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
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Manglende episoder?
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In this episode of The Build Up Dan welcomes Liam, AKA Liam the Plumber, for an insightful discussion on the intersection of marketing and the construction industry. The conversation delves into Liam's journey from a tradesman to a micro-influencer, highlighting his authentic passion for the brands he collaborates with, including Fisher, Thomas Dudley, and Stabila. Liam shares insights on the importance of genuine engagement over sheer follower count, emphasising that a loyal audience is more valuable than a large but disengaged one. The episode explores the nuances of content creation in the construction sector, where creativity thrives despite the industry's often utilitarian image. Listeners gain valuable perspectives on how to approach brand collaborations, the significance of authenticity in social media, and the unique challenges faced by tradespeople in balancing their work with content creation. Through their discussion, Dan and Liam illustrate how micro-influencers can effectively represent brands while maintaining their integrity and passion for their craft.
Liams links:
Instagram
YouTube
Tiktok
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
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In this episode of The Build Up Podcast, Dan welcomes Will Hickman, the Sales and Marketing Director of Ideal Bathrooms, who shares his insights on marketing within the construction industry. Will discusses his diverse background in home improvement and the challenges he faced upon entering the bathroom sector. He emphasizes the importance of effective marketing strategies in an industry that is often perceived as outdated and resistant to change. The conversation delves into the significance of data-driven marketing, the necessity of understanding customer behavior, and the value of transparency in client relationships. Will highlights Ideal Bathrooms' commitment to exceptional service and the importance of tailoring marketing efforts to meet the specific needs of their B2B clientele. The episode also touches on the evolving landscape of social media marketing, the pitfalls of relying on influencers without a clear strategy, and the need for businesses to focus on relevant content that resonates with their audience. Overall, the discussion provides valuable insights into the unique challenges and opportunities present in construction marketing, encouraging listeners to embrace creativity and data analysis in their approaches.
Ideal Bathrooms
Will’s linkedIn
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
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In this episode of The Build Up podcast, Dan has a dynamic conversation with Peter Sumpton, the founder of the marketing consultancy Build Different and the podcast Construction Disrupted. They delve into the unique challenges and opportunities within construction marketing, emphasising the importance of strategic planning over mere tactical execution. Peter shares insights from his extensive experience in the industry, highlighting how marketing should be viewed as a revenue generator rather than a cost. He discusses the need for businesses to understand their marketing objectives and the significance of thorough market research and positioning. The episode also touches on the evolving perception of trades and the construction industry, advocating for a shift in how apprenticeships and careers in construction are viewed. With a focus on innovation and technology, Peter outlines the types of clients he typically works with and the value of having both internal marketing teams and external consultants to drive effective marketing strategies.
Peter Sumpton’s LinkedIn
Build Different Podcast
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
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In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the "King of Copper" and a key figure at Lawton Tubes, a family-run business with a rich history dating back to 1918. Rob shares his journey within the company, detailing his transition from sales to marketing and the strategic shift towards engaging directly with end users, rather than solely focusing on distributors. The discussion highlights the importance of social media in modern marketing, particularly how platforms like Instagram and LinkedIn have transformed the way brands connect with their audiences. Rob emphasizes the value of authenticity and passion in marketing, recounting successful collaborations with influencers and the impact of engaging with the community at industry events like the Installer Show. Through their candid exchange, Dan and Rob explore the evolving landscape of construction marketing, the power of networking, and the necessity of adapting to new trends while maintaining a grounded, approachable brand identity.
Rob’s LinkedIn
Lawton Tubes Links
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
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In this episode of The Build Up, host Dan speaks with Emma Stefanotti from Limitless EJS about marketing in the construction industry, focusing on influencers and content creators. Emma shares her background and insights on establishing fair rates, building genuine relationships, and the challenges faced by content creators. The discussion highlights the importance of engagement rates and the role of intermediaries in successful collaborations, offering valuable advice for navigating construction marketing.
Emma’s links
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
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In this episode of The Build Up podcast, I engage in an insightful conversation with Ryan Jones, the Managing Director of SLG Agency, as we explore the evolving landscape of marketing within the construction industry. We delve into Ryan's impressive 12-year journey at SLG, discussing how his background in PR shaped his approach to brand strategy and client services. Our dialogue highlights the importance of positioning and audience understanding in effective marketing, emphasizing the need for research and data-driven strategies to inform creative decisions. We also touch on the challenges of navigating client expectations, the significance of brand guardianship, and the necessity of adapting to modern marketing practices in a traditionally conservative sector. Throughout the episode, we celebrate the potential for innovation and creativity in construction marketing, encouraging listeners to embrace bold ideas and strive for excellence in their campaigns.
Ryan Jones' Socials
https://www.linkedin.com/in/ryanjonesslg/
SLG Agency Website
https://www.slg.agency/
Dissident links
https://linktr.ee/dissidentagency
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In this episode of The Build Up Podcast, I had the pleasure of speaking with Mark, the owner of MJ Tiff Plumbing and Heating, who shared his remarkable journey from being a sole trader for over two decades to becoming a prominent influencer in the plumbing and heating industry. Mark discussed the challenges he faced during his transition to self-employment, including personal hardships and the initial struggles of building his brand through social media. He delved into his experiences with platforms like Instagram and YouTube, highlighting the importance of consistency, authenticity, and strategic content creation in growing his audience and monetizing his efforts. We explored the nuances of influencer marketing within the construction sector, the significance of genuine engagement over vanity metrics, and the evolving perception of tradespeople in society. Mark's insights into the construction community and the value of maintaining authentic relationships with brands, provided a refreshing perspective on the intersection of trade and digital marketing.
MJTiff's Socials
https://www.youtube.com/@MJTiffPlumbing
https://www.instagram.com/mjtiff_plumbingandheating
Dissident Links
https://linktr.ee/dissidentagency
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In this episode of The Build Up, I had the pleasure of speaking with Ollie Partington, the Managing Director of Stabila UK and Ireland, who shared his fascinating journey from a marketing graduate to leading a well-established German brand in the construction industry. We delved into the evolving landscape of construction marketing, discussing the importance of market research and how it informed Stabila's strategy to enhance brand awareness and product diversity. Ollie highlighted the significance of building relationships with retailers and end users, emphasizing the need for a balanced communication strategy that includes social media, trade shows, and community engagement. We explored the challenges of marketing through distributors, the impact of influencer partnerships, and the necessity of a long-term approach to brand messaging. This episode is packed with insights on how to modernize a brand in a traditional industry and the critical role of recommendations in shaping buying behaviour among tradespeople.
Ollie’s Socials
https://www.linkedin.com/in/oliver-partington-16232225/
Stabila's Website
https://www.stabila.com/en/home.htm
Dissident’s Links
https://linktr.ee/dissidentagency
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Welcome to The Build UP.
Launching 14th October 2024
